Habits and Hustle - Episode 564: What Makes Someone A REAL Entrepreneur?
Episode Date: June 19, 2026I have a bone to pick with the word entrepreneur because somewhere along the way, it became less about building something real and more about having a sexy title in your Instagram bio. Everyone wants ...the label, but not everyone has put in the time, taken the hits, failed, adjusted, and kept going long enough to actually earn it. In this episode of Habits & Hustle, Shani and I get into the difference between being entrepreneurial and actually being an entrepreneur. We also talk about fake business gurus, online courses, social media self-promotion, and why you need to be way more discerning about who you trust, follow, and pay. Because here’s the truth: selling a course on success does not automatically make you successful. If you want to build something real, you need persistence, proof, and the ability to get back up when the first version does not work. No sexy bio line. No fake guru playbook. Just the actual work. Let’s dive in. What's Discussed: (00:59) Why the word “entrepreneur” has become the new sexy Instagram bio label. (02:15) What actually qualifies someone as an entrepreneur versus someone who just wants the title. (03:08) The problem with people selling courses on entrepreneurship when they haven’t built anything themselves. (04:04) The real difference between being entrepreneurial and being an entrepreneur. (05:27) Why selling a course can make someone a good internet marketer, but not necessarily a qualified business expert. (06:15) How social media creates the illusion that someone is more successful or experienced than they actually are. (07:35) The fine line between being an entrepreneur and being a snake oil salesman. (10:24) Why discernment matters when deciding who to trust, follow, listen to, or buy from online. (12:04) The “do your own research” mindset and why people get burned when they blindly trust influencers. (12:54) How Shark Tank and social media made everyone believe they could build the next big business. Thank You to Our Sponsors! Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% off your first subscription. Therasage: Visit therasage.com and use code JEN to get 15% off your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 off today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% off. Pique: Go to piquelife.com/jenniferrsd to get 20% off for life plus free gifts Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Manna Vitality:Try it now by using code Jennifer20 at mannavitality.com Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% off sitewide. Find more from Jen Cohen: Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements
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Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it.
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Welcome back to Habits and Hustle solo edition.
Well, kind of solo edition.
I do have my foil Shawnee with me, but you can't see her because we only have one camera.
So you hear her, but you don't see her.
And we just kind of just jibber jabber on, you know, current topics that are interesting, at least to us, hopefully to you.
And, you know, today's topic, we're going to talk about, I feel, something that is so overused, which is the word entrepreneur.
I mean, is everybody now an entrepreneur because of Instagram and social media?
Like, I feel like it's become like the sexy hashtag.
Like, everybody now wants to be an entrepreneur.
It's so overused.
I had a serial entrepreneur in my clubhouse bio for about a week because a friend told me I should put it there.
Yeah, everyone has that in their bio.
And then I was like, this needs to go.
Okay, every bio now, if you look on anybody's bio, it has the word entrepreneur.
You could be like a dog walker slash, I don't know, I guess meditation guru.
Okay.
And then you have the word serial entrepreneur because I think what happens is everyone assumes, well, if I'm my own business, I guess technically you are an entrepreneur, right?
Technically you are.
Just so many people are now starting their own things.
And even if it's like a small thing, they're counting themselves as an entrepreneur, but it is exhausting.
I guess the question is like what classifies or what are the qualifications?
to make somebody an entrepreneur.
Because there's a lot of people out there
who may think or want to be an entrepreneur
because it's become that sexy hashtag.
But they don't have the characteristics
that make a good entrepreneur.
And so there's nothing wrong
with not being an entrepreneur
and being something else.
But, you know, now everyone's an entrepreneur.
Well, I feel like you're asking the question
between what's a successful entrepreneur
and what's just not.
No, I'm not.
I'm asking a few different questions.
But first question is, what are the characteristics of actually being an entrepreneur, number one?
Not just saying you are because it sounds good and it sounds sexy because it's trendy right now.
That's the first question.
The second question I have is, you know, I have not even a question.
I have a bone to pick with the fact that there are so many people now just selling horses, like as to how to be a successful entrepreneur.
but these people, the only entrepreneurial thing that they're doing are selling these courses to entrepreneurs,
but they don't have any actual, you know, experience or background in building a company or doing
anything entrepreneurial, but they're just now, you know, doing funnels. So is that an entrepreneur?
Because you thought about that idea to then make money off of the program. So technically you are an entrepreneur.
Technically, anyone who has their own business, right, or starts their own business is technically an entrepreneur.
but I think some people who are just entrepreneurial in spirit but don't necessarily have a business still also call themselves entrepreneurs.
That's a great point.
That's a great, great point.
So there is a major.
No, I think that's so true.
I really believe there is a big, big difference between being an entrepreneur and being entrepreneurial, right?
And, you know, maybe wanting to, you know, kind of work on being an entrepreneur.
but like from my perspective anyway, I think of it as if someone has actually done something repeatedly
over time and like got up, failed, got up again, tried it, created something.
There has to be an amount of time put in to call yourself an entrepreneur or actually have
grown or built a business to some extent as opposed to just thinking entrepreneurly and being like,
you know what, I can make money off of doing this thing.
and let's just see how it goes for like a couple months or a year.
I don't think that should count.
I mean, I think anybody who starts any sort of business venture, to me, is an entrepreneur.
I just don't think that they're good entrepreneurs.
No, because it's not necessarily like I don't, like you could be, you could start a business and be running it for three months.
And for that three month period, you are actually an entrepreneur.
If you then go and start working for somebody else and you stop it, you're not really an entrepreneur.
Right.
You just tried something.
You just tried it and you thought.
And you had an entrepreneurial idea.
and you did it. Okay, this is, I guess, where my rant is coming from. But wait, the coaches thing is really important. The courses thing is really important because I think people who sell courses on how to be a good entrepreneur but have never really successfully started or grown a business. That's my point. That's psychotic. Well, no, I'm literally, but it's also a really smart entrepreneurial thing to do because they're making a ton of money. So in that regard, they are actually quite successful. So it's so weird. If they do it well. But then that makes them a really strong internet marketer.
Right. So what I think is happening, yeah, true. This is what I think is interesting. I do believe it's like a, it's a very blurry, blurry line, right? Because if you are doing, if you do have your own business and you're very entrepreneurial and spirit and then you create these courses and call yourself an entrepreneur and then you sell these things online, I guess you're right, you are an entrepreneur. I guess my problem with it more than anything is that like any Tom Dick or Harry can do this online now and like create this.
illusion that they're really successful and they've done all these things. And like the only thing
they've really done was, you know, understand how internet marketing works and get people who don't
know any better to sign up for something and learn from somebody who, quite frankly, they don't
even know what they're talking about. So I think that's really my problem is that like people just jump
on this bandwagon of what's like sexy or trendy, hashtagy or whatever. And then that becomes the new thing.
It's just there's such like, I guess what you're hearing right now is just total like frustration with the masses that are on social media, just like touting.
Basically like self-promoting their abilities, you know, that's where my problem comes to, you know.
Like it's a constantly self-promoting their abilities of what they can teach you, what you can learn from them.
Pay me this amount of money and you're going to get, you know, all your answers.
and all your dreams are going to be answered.
That's the shit that drives me crazy.
Like, just, you know, click over here to this funnel,
and I'm going to give you everything for free.
But just click this and then buy this for $199 and then go to this webinar for whatever.
Like, I just feel everything is just like a racket.
Yeah.
You know?
It's all in upsells.
It's all a racket.
So I guess technically you are very entrepreneurial if you're doing it and doing it well.
Yeah.
Right?
But at what point are you just a snake?
oil salesman. Like, where's the difference? Where's the fine line between being a snake oil salesman?
Because technically you still are an entrepreneur. Well, your entrepreneur is just a scummy entrepreneur,
which does exist. So then that's it. So it's like there's differences between like anyone can call
them, anyone who starts a business can call themselves an entrepreneur, but you have, but you need
to have the discernment to say, are they a good or bad entrepreneur? Are they a scummy entrepreneur?
Are they smart entrepreneur? Like, what are the prefixes that go to entrepreneur? So this is, okay,
I'm so glad I'm just, I'm talking this out and like saying this out loud because I think that is what the
of it all is. I think it all goes under the umbrella of being an entrepreneur. But there are
different types. You could be a really successful one, a successful entrepreneur. You could be just someone
who's like, you know, trying a lot of stuff but never really had success. You could be really good in
one area, like an internet market or know how to like get money out of people and be a great salesman.
You know, I think that's what it is. Well, I understand also your frustration because you actually are
a successful entrepreneur and people selling courses on entrepreneur that have never really done
anything before or have a proven record is very frustrating. It's how I feel about people who sell
podcast courses who've literally been producing for like five months and now all of a sudden they're
selling like, you know, courses for like $800. I'm like what? I've actually purchased some of the
podcast courses out there to see like what's going on in the competition. And some of them are
awful. And I can't believe people are paying. People pay like $599, $8.99. Some of them are
$1,300 for these courses that are giving them information that's outdated, that's not. That's
not really that great that you could find on YouTube for free in five seconds.
I don't think any of these core, I mean, listen, I shouldn't say, I don't know, okay, I don't know.
But what I would imagine is that, you know, you can find anything online.
You can Google anything.
You can YouTube anything.
So the question really becomes like, are you somebody who, what you're really paying for is convenience.
You don't want to go through the hassle, I don't blame you, of researching and going through
all the due diligence.
So you're picking a package that someone's done for you.
And the problem is, like, if you don't know what you don't know, so if you're somebody who is someone who's interested in a certain area and you see someone advertising it because they have the wherewithal and the ability to know how to like advertise well, then you're going to buy that course. Doesn't mean the information is great. So this comes back, I feel like this podcast, not this particular episode, but I think the overarching message, one of them in this whole podcast that I do, Habits and Hustle, I feel like the same.
through lines are always coming up, which is like being discerning from who you get information from,
who you get advice from. Like, discernment is so important, right? That's one of the through lines.
It's like, also it's like, who do you want to be? Like, what are you trying to accomplish and act
accordingly, right? I think that's another through line. But I think the idea of having discernment
and knowing who your outlets are, like who you're watching, who you're listening to, where you're
like, what you're doing. Like, maybe I'm not the best person for you to live.
listen to. Like, maybe I'm talking out of my ass. Who knows? But she might be. Yeah, but I mean,
I'm not, I'm not selling anything right now. Maybe I should. Not yet. Not yet, but maybe I should.
Jennifer's course coming soon. Exactly. I am very entrepreneurial. But I think it's really important,
if you are going to buy something from somebody, like, know who you're buying it from. Like,
don't just go buy a course on, because some Yahoo tells you he's an entrepreneur and he's going to
answer all your dreams and you're going to become like super successful by doing this, this and this.
look at their background.
Yeah.
Most of the time,
these people are a bunch of Yahoo's.
That's the problem.
Also, it depends on, like,
what their marketing is if they're promising you,
you know, the dream life and everything.
Like, you have to kind of read between those lines.
There's a slang, or not a slang,
it's an acronym, I guess.
D-Y-O-R means do your own research.
And it was heavily used in the NFT space
because a lot of people would purchase projects
without doing, you know, their full research.
They'd just see an influencer posted a project.
They would buy it also.
Yep.
And then they'd get screwed, right?
And that project would tank
and it would actually, you know, be a fud, which is just like a project that kind of goes to shit.
And like that would happen a lot.
And so DYOR became a really big theme.
And I think that's a big theme of your podcast is literally do your own research.
Like don't just believe everything, you know?
Don't believe anything.
Look into it.
And yeah, exactly.
But I think also it's just about the fact that like I get so worked up when every day there's another like crop of entrepreneurs, self-help gurus, people who are experts who like,
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Wait, I have a question for you. How much do you think Shark Tank has had an impact on this kind of thing?
Okay, so the next thing I had written down that I didn't even get into, because I'm on my rant right now, is I think it was like the evolution and the popularity of Shark Tank that, like, it made everyone feel like, oh, I can do that. And listen, I think it's amazing. Don't get me wrong. I think if you have a great idea and, like, you stick to it and you actually are building something successful or not, you're an entrepreneur. I'm all for that. What I don't love is when people try to take advantage of other people's, like, naivity, right?
And just like unknowing and, you know, take them for a bunch of money from someone.
That's a charlatan.
You're a charlatan.
You're a snake oil salesman.
You're a charlatan.
You have no business doing it.
You know, there's enough real people out there that you can learn from versus that you
don't have to settle for these, you know, these charlatans who are selling you the moon
and the sun and everything else in between.
But you have to be able to do your own research and have discernment because that's
what social media is becoming and it's becoming more and more of that every single day. I used to
see only fitness stuff, for example. Maybe my algorithm has changed now a lot. Right. But I do believe
that what's become, who are becoming celebrities, who are becoming famous, who are like Insta famous or
social media famous are people who are these big motivational gurus and entrepreneurs who are just
completely just like behind the scenes, a total Yahoo. I think it's hard for people who are not
I feel like if you live in L.A., you know that, right?
Like, because you're so exposed to this kind of BS and you're exposed to behind the scenes,
you watch people taking their Instagram photos.
You know what they look like in person.
Like, you're more aware.
I feel like it's really hard when people are disconnected from this world to be able to discern between, you know, who is that and who is this.
And I completely agree.
And I feel like for you, it's so frustrating because you're surrounded by all these people who are doing that, you know?
And you can see the behind the scenes of all of this stuff.
And you're like, damn, like, there's so many people who are just really praying on people.
But I think if you just anybody can, I don't think it's only because in L.A. I think now anybody can be anywhere and they're social media famous and they can do whatever. Like a lot of these people, by the way, live living in. I mean, I mean if you grow up in L.A. or you live in L.A., you see the behind the scenes. So you're more able to discern it. I understand. I understand. Well, I guess my point in general overall is that you just, I think anybody who just takes like a moment and questions a little bit and like, hmm, what is this? Or like just does a little bit more, you know, background. I think you'd be surprised.
But I think we've done other episodes on that.
I think it's just really more about the idea that like really what does what is an entrepreneur?
Like really what is the definition versus being just entrepreneurial and spirit?
There is, I think, a huge distinction.
And, you know, is there like amount of time that you have to sustain something or build something?
I really think if someone is persistent and resourceful over a long period of time and stays and sticks with something over and over again,
regardless of the success, you really are an entrepreneur and you want something and you know,
like, and you are, you've grit and you try over and over again.
But just by creating something and throwing a lot of money on advertising and selling a
program doesn't make you an entrepreneur.
And it sure is how does it make you a great expert to teach entrepreneurial skills?
Like that to me is like a joke.
That's it.
