Habits and Hustle - Episode 99: Tony Robbins – #1 Life & Business Strategist, #1 NYT Best-Selling Author, and Philanthropist

Episode Date: January 19, 2021

Tony Robbins is the #1 Life & Business Strategist, #1 NYT Best-Selling Author, and Philanthropist. In this quick, spit-fire episode, Jen picks at what makes Tony, truly, the best at what he does. Through his mastery of form and tried-and-true experience, Tony exhibits a master class in what it takes to achieve success while appreciating the struggles and the person you become along the way. Working for others and not just yourself, the importance of forming rituals, body and mind transformation, and an astounding amount more are covered in this blitz of an episode. Looking to learn from the best? What are you waiting for? It’s Tony Robbins, how could you possibly miss this one? Youtube Link to This Episode Tony’s New Year Challenge Tony’s Instagram ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Hi guys, it's Tony Robbins. You're listening to Habits in Hustle. Crescent. Tony Robbins is an entrepreneur and number one New York Times bestselling author, a philanthropist, and the nation's number one life and business strategist. For more than over four decades, millions of people have enjoyed the warmth, humor, and transformational power of Tony's business and personal development events. Mr. Robbins is also the author of Six International Best Sellers.

He is also the chairman of a holding company, comprised of more than 70 privately held businesses, with combined sales exceeding 6 billion annually. He has been honored by Accentures when the top 50 business intellectuals in the world by Harvard Business Press as one the top 200 business gurus. And of course, Fortune Magazine's recent cover article named him the CEO Whisperer. He has been named in the top 50 worth magazines, 100 most powerful people in global finance for three consecutive years. Mr. Robbys is also a leader called upon leaders. He has worked with four U.S. presidents, top entertainers from Aerosmith, Green

Day, Usher, Pipple, and the list continues. He has worked with sports teams, athletes. I mean, this guy does it all. And if that wasn't enough, he's also a leading philanthropist. Through his partnership with Feeding America, Mr. Robbins has provided over 600 million meals in the last six years, and he's on track to provide one billion meals by 2025. It has been one of my favorite interviews today. He was one of the top three people that I wanted to sit down and speak to when I started

habits in the hustle. So it was an honor to have this opportunity and I hope you enjoy listening to this episode as much as I enjoy doing it. I think the most obvious question, and I have a thousand for you, but we're going to keep it like this, is you've been doing this for over 40 years, 43 years already. And you're clearly, well, in my opinion, and thousands and millions of others, the best of what you do in the world would know you're welcome, and it's the truth. And by the way, is that you're 60th birthday party and that this to me, yes. And the. You know, 18 million dollars there for underground railroad for children

that are enslaved there. And I added another three million. So they've really done, we're gonna save 25,000 children like a small city. It's just gorgeous to be able to help these kids get to be able to reach themselves.

That's a very kind of you to show up for that. Oh, and not only, by the way, I also gave a lot of money to that too because it was so moving. Yeah. And it was there was not a one dry eye in the house with that whole thing. I was bawling like a baby at that. He was right. And he's actually coming on the podcast because I reached out to him. Yeah. Yeah. Right after I saw him, I was like, this guy is so incredible. And he was supposed to be on the podcast right before COVID hit.

And so everything had to get re-jigged. But I love that organization. It is unbelievable. But from that room, and just that's a one small little example of what you kind of ignite in people gutterly. I mean, better than anybody I have ever seen felt it's amazing and I want to know and I'm sure you get asked this a ton but what is that secret sauce that you have? Why do you think I it's obviously a God-given talent but what do you think it is that just that

you have that just resonates and gets to people gutterly like it is? That's a great question. People ask me versions of this question a lot but it that just resonates and gets to people gutterally like it is. That's a great question. People ask me versions of this question a lot, but it probably sounds trite, but it's my soul, I believe it's true. I think it's love. I love people.

I love, I hate seeing somebody suffer. I suffer enough in my childhood. So severely, there's this like, I can't look at somebody else suffering without feeling it and my gut. So I think the reason I reach people that are gut is, that's this like, I can't look at somebody else suffering without feeling it and my gut. So I think the reason I reach people that are gut is that's where I come from. I'm not in my head. I'm driven by my heart. I'm sure that sounds corny, but it's true.

And I really believe that motive does matter. That if your motive is just to get something for yourself, there's nothing wrong with that because you're part of life. And I believe life supports whatever supports more life. But if you're trying to, you know, if a bumblebee is trying to go get what it wants out of the flower, it'll get the nectar, but you know, there's a larger purpose behind it all, right? Those legs are attached to the pollen. That's why we have more flowers. So you going after what you want supporting yourself, you're going to get a certain level of insight. But my belief is motive does matter. If your goal is to take care of a family

You know your own family. You're going to get a different level of insight because you're supporting more of life If your goal support a community you get a different insight if your goal is to support humanity Not corny like you're virtue signaling, but yours you know it's in your soul No, you're fast enough And when you're truly trying to do that the kinds of answers you get when you're in a place of service are so different than when you're just trying to get for yourself. Again, there's nothing wrong with getting for yourself because everything affects everything

and it pops way over time. But I think the other part is I've never lost my hunger. I have a hunger to make a difference. A hunger to not settle, a hunger to reach people, a hunger to see people lit up, a hunger to free people from whatever, you know, externally or internally is limiting them. And I think, you know, every person I've ever met who is extraordinary at what they do, and there's so many people in the world that are extraordinary, different things. I love them. I love to meet them, I have to,

to, you know, absorb what they believe and how they go about things. But the one common denominator is that sense of hunger, that sense that you're here to serve something more than yourself. Because when you're doing that, you just get a different level of energy, a vitality, a strength, a drive that most people think is it's extraordinary, but I think anybody can have it, but you've got to fall in love with something other than yourself. And importantly, people today, we've allowed technology to start to take control of us. I mean, you can see people, they'll pick up their phone, bang on it, because it's not happening

fast enough. I mean, given the moment, it's going to a satellite. You know what I mean? It's like the mark. But whatever people is, we become so impatient, we expect everything to come to us the moment we want it. And if you're earning us into selfish people, and the other part of social media is, you know, I'm sure you've read all the studies people project something different than what they are

You know, I should I should shave right now. I should make everything perfect I should do the right filters on this shit But there's nothing real to that and so I think people are starving for real But simultaneously they're still competing with you know whoever else is on social media try to make their life look good And so what it makes is a life more about me, instead of about we. And then now I'm sure you probably saw the documentary, the social dilemma, did you?

Yeah, that's I did, of course, yes. Almost people have, now you start to see that social media, they're not evil, but they're to have to get what they want. And to get what they want is keep you online. How do we keep you online? Inflame you, reinforce what you already believe, and then inflame you, we keep you online? Inflame you. Reenforce what you already believe and then inflame you and make you only see life a certain way. I mean, if you go on Google and you're in one city and you talk

about global warming, you look it up, it talks about it's a farce. And other when it says it's the most evil thing that's going to destroy our planet, it depends on who you are and what you're looking for. They have you. What strengthens you online. And so we're living in a world where a lot of people are not fulfilled, not just because of COVID, COVID is just magnified because we have to be with ourselves and with our family for the first time for an extended month. But I think what's going to come out of it is people having to grow because you

can't stay like this in a shutdown mode forever. And I think there are already people starting to say this this for that award that made this country work. It's called risk. Yeah. None of this country would exist unless people want to risk their lives. And now we're afraid to walk outside your your children. The chances according to CDC of the your children dying from COVID is virtually nothing. There hasn't been a kid under 18 that's died without at least four comorbidities, which can go to cancer, heart disease, diabetes, poisoning, right? We had lost track. And so for me, I feel like our mission is to wake people up again and show them what they can control. You can't control the outside world, but you can control the inside one and you can influence the outside one. And the

combination of that can allow you to still create an extraordinary quality of life regardless of This winter season that's the other thing. I want people know winters not forever. I mean when things go great People things gonna go great forever. They get diluted when it's going terrible. They is gonna be terrible forever You know the day always follows the night. You know Yes always follows winters So this winter is gonna be longer than we want. I promise you longer than well feel fair There's all kinds of controls that are going in place So this winter is gonna be longer than we want. I promise you, longer than we'll feel fair. There's all kinds of controls that are going in place,

but I also think people are waking up and we have the tools to change our lives. And when the season changes, you wanna be prepared so you can make life, you know, the standard you want it to be. Keep coming back, you got plenty of space. Oof, not how you would have done that. You like working with people you can rely on.

Like USAA, who has helped guide the military community for the past 100 years. USAA, get a quote today. Hey. Hey. Vitamin water just dropped a new zero sugar flavor called with love. Get the taste of raspberry and dark chocolate

for the all warm, all fuzzy, all self-care, zero self-doubt you. Grab a with love today. Vitamin water, zero sugar, nourish every you. Vitamin water is a registered trademark of glass O. No absolutely, I agree. And I do believe that even now more than ever, people are craving that authenticity, like you were saying at the beginning. Yes. And to your point about what's happening now with this pandemic, so many people are knocked

down, right, and they need to get back up. And, you know, can you give us some strategies or tools that can help people get back up, be more resilient, and even better than they were before? Yes. For 44 years, my 44th year doing this, I know what I was doing, of course, right? I know, right? For four.

I really have been fascinated by over my career is using science to understand human emotion because our emotions control everything. So when you're in a place like it's over, nothing's gonna work, nothing is gonna work because your emotions literally make your biochemistry drop through the floor. There's no active part of you. And most people when they've been fearful for a long period of time, they become muted as well. They often get saddered or depressed because they feel out of control, right? So what I look at is

what can you control? And there's a couple things you control. The first thing you can control is your body. So one of the things we're doing, and we're doing this, you know, this comeback challenge. I did one last summer in July, and I thought, everybody's stuck at home. They got nothing. I got to help these people. And I didn't have a way to figure out to do an event yet. So I was like, you know, I'll call Eric, my buddy at Zoom. Let's see if he can do something larger than anybody's done. So we got almost 400,000 people we trained for a week. Extraordinary. That's what we want. And people on Facebook sharing back and forth and turning things around.

But one of the things that you can start with is to know you're not going to find a great answer in a low energy level. And low energy creates a low attitude, a low psychology. Everything's horrible. Nothing can be found. You know, it feels like if you're dull exhausted, little things feel like they're a big deal.

Absolutely. The change forming your energy is the most important thing. So one of the things I do every single day is I take control of two things that shape that. Number one is my body. So it's training, it's running, it's walking, it's lifting. The minimum thing I do every single morning in my life, I have a simple ritual which is I jump in 56 degree water, I have these cold punches I've built and I'm fortunate to have more than one home stuff.

I'm traveling. That's where I go. I start my morning. Now, there's never been a day, not one Jen, where I woke up and it's like, I can't wait to jump in that 56 degree water. However, but I do it for two reasons. Number one, when you jump in that water in two seconds, every part of your body is flush with fresh blood because it rushes everywhere.

It is not pleasant. But without, it's unbelievably pleasant. And more importantly, I've trained my brain not to negotiate with myself. I don't go up to there and go, oh, it's a little cold. Let me wait a minute, maybe tomorrow, maybe in five minutes. It's like I've trained my brain when I say go, we go. And when I live in my home in Sun Valley,

I know I was just there. I walk through the snow and I jump in the river, which is usually about 39 degrees to give you an idea of 42 degrees. Yeah. That mental discipline, not like the physical. It gets everything flushed and you're like, I'm going to crush it. Nothing's going to stop me. Your physiology comes first.

If you change the way you move, the way you breathe, the way you gesture, I'll give you an example. I've been teaching this for decades to, you know, for decades to athletes, billionaires, you know, businessman, average public. And about four years ago, Harvard did a study and it was just, it wasn't on moves, it's power postures. I mean, show it if you stand like Wonder Woman with your hands on your hips or Superman or something and your shoulders are back that literally in two minutes,

you increase the amount of testosterone released in your bloodstream, with your amount of woman as a matter, by 25%. You reduce cortisol, which is the stress hormone by 30%. And your chances of taking action to do something you thought was risky goes up by 30%. So literally two minutes, I don't have people to stand like this position. I show people how the tempo I'm speaking, the way I gesture, if I said to you, this is really important. And over the next six months of this conversation, you know, we're going to do this. It changes your biochemistry, not only mine, but yours too. So learning to use your body to literally change your biochemistry.

So your mind works differently as one of the most important things. The second thing is you've got to make sure you take control of your focus. And like most of us think we're thinking on our own. That we get our ideas on our own. But I think you might be familiar with a concept, psychological concept called priming. What priming is is you get trained to think a certain way. And then you think it's your thoughts, but it's the way you're trained. Like for example, they did a study at Harvard when they took a group of actors and they

had one group go to 100 people, they split it up 50-50, another group. They did a man and a woman have rehearsed it. Here's all they did. Walk the people in airports, walk the people in shopping malls, walk the people in parks. And as they walked up to them, the actor would do the exact same thing. They had a cup of coffee in their hand. They'd walk up to the person and say, excuse me, could you hold this for me for a second?

And they'd put in your hands, they'd look down, and then they'd grab their phone. And they'd type in their phone for a second, and then they'd go, thank you so much and take the coffee cup back. We all did the same facial expressions, same words, they rehearsed it all. They did it for men and women. Interesting enough, half the people they gave them a hot cup of coffee, half the people they gave them ice coffee. They then have somebody come by, 10 minutes later, 10 to 15 minutes later,

with a clipboard, who walks up the person with a $20 bill and says, hey, if you'll give me literally one minute of your time, I'll give you $20. There's no catch. I just want you to read this little story and answer two questions for me. 98% of people take the store to take the 20 bucks. And so if somebody won't take the 20 bucks, they just read it and do it. But 90% of people do it. Here's it's crazy. That one of the core questions is out of the story, how would you describe the main character?

What are their qualities? How would you describe their character traits? Out of that group, 81% of people are given ice coffee said the person is cold, same story, uncaring, or they are not genuine. On the hot coffee, 80% only, 1 80% of the person is warm and generous. Now all that happened was they're giving a cup of coffee, they were either iced coffee or hot coffee. They did a deal where they took IBM or an Apple's logo and they showed it to people

before they took a creativity test. The people looked at the Apple logo think differently scored 20% higher on the test on average. So I prime myself as what I call it every day. I get up the morning, I'm not a meditator per se, but I do a meditative like process. I'm not trying not to think of thoughts. Good luck with that. Right. Right. But what I do is I take myself through these three phases. And the first phase is I get I change my body strongly. It's a breathing pattern. But then I feel because I get, I change my body strongly to breathing pattern, but then I feel because I'm three things I'm grateful for. Now that's not to be positive.

It's because all the research shows that if you experience gratitude, it changes the two emotions that mess up your life. Anger, right, and fear. You can't be angry and grateful simultaneously. You can't be fearful and grateful simultaneously. So by bringing up real reasons, like a real moment, it could be for my childhood,

it could be from yesterday, and feeling it and seeing an experience that you activate that part of your nervous system. It's like most people have a highway to stress and a dirt road to happiness. Every morning, I wire myself for 10 minutes. It's all takes, I do three minutes, so I'm grateful for three minutes of this process

of kind of cleansing the body and three minutes of seeing what I'm grateful for, three minutes of this process of kind of cleansing the body and three minutes of seeing what I want to achieve and experiencing it. And I call it priming. Any of your viewers that want to come to the, obviously to the comeback challenge here, this new world new you, it's no charge for five days. I'm doing, I say an hour, I usually do two hours a day,

over to like 100 countries, but you can also go to 20wobbins.com forward slash priming. 20wobbins.com forward slash priming. And there's a video that shows you how to do it. It only takes 10 minutes and you do it every day. It'll change what you focus on. It'll change what you feel. And it'll change the decisions you make.

And you need your rituals. You're not going to do it just by setting a goal and saying, I'm going to go for it. It's like New Year's resolutions. Nobody follows through because they got the resolution, but they don't have a ritual. Rituals make it real, that's what makes you follow through. Absolutely, no, I'm a big believer in that, exactly true. Whether you're doing a dance to your favorite artist in the office parking lot,

or being guided into Warrior I in the break room before your shift, whether you're running on your Peloton tread at your mom's house while she watches the baby, or counting your breaths on the subway. Peloton is for all of us, wherever we are, whenever we need it. Download the free Peloton app today. Peloton app available through free tier, or paid subscription starting at 12.99 per month. Can you tell us a little bit about your free five day challenge? I mean, I want to do it. I'm going to be signing up myself. Tell us a little bit about what people should expect, what you're planning on doing.

Yes, it's called New World New You. And it's for free. There's no charge for whatsoever. It's just, I know people are stuck at home. I did this last July and it was amazing. I was going to say, we had almost 400,000 people and then you'll stay in contact with the people through Facebook if you want to.

So you continue to have a community helping you. So just a contribution I'm making. I get out of it, seeing the impact and if I make a huge difference, people tell people and I get more people than I get to serve. So, but what it is is each day, we say an hour and a half, it'll prepare yourself probably two hours, but you'll love it.

And we're taking each area of life, your body, your emotions, your relationships, your finances, and your career or your business, creating your economy. And I give you some of the best tools each day, and then we have a Q&A interaction. And then I bring some special friends in, like Sarah Blakely is coming in on the financial day. She's the one who created space. She's on the self-made billionaire in the world. And you think she's just lucky. But then she shows what she went through and you go,

holy shit, she went through her own version of COVID to get this thing done. Now she's, you know, the youngest self-made female billionaire in the world. So you're going to meet some of the people that are my dear friends as well, so we show you practically how this really works, and how you can make it work even in the middle of COVID. So it's a chance to kind of refresh your mind, your body, and your emotions. A couple hours a day for free. For five days in a row, it starts on January 21st, so it's seven days away. And we right now it looks like we're going to have a little over half a million people that are going to participate with us. Amazing. Would you say, is there one common denominator you see in all the people that you deal with who are super successful. What would you say that one through line is between all of them?

Well, I love incredibly intelligent people. I love wickedly smart people. But what I've learned over the years is you can be wickedly smart, not fight your way to have a paper bag. And intelligence is really valuable. But what's more valuable is what makes you use all of your ability. And that is hunger. You look at anybody that you respect,

anybody who has achieved an enormous amount in business or politics or finance or acting or anything else, and what do you find is they never lose their hunger. What I mean by hunger is that drive to be more, do more share more, give more, expand more. They won't settle. People that settle, they get excited to achieve a goal, like be fit for the summer or build my business to a certain level and then get there and it's like, now what?

Because the purpose of a goal is not to get the goal. The purpose of goal is what it makes of you to become that person. It's like my original teacher Jim Rohn used to say something I never forgot. He said, Tony, what you get will never make you happy. Who you become. That'll make you really happy or really sad. And so what we're really trying to do is show people how to decide who you're going to become in this new world because it's not going to go back completely the old way. It's not going to stay the way it is either. But the world's changed. And unless you are prepared and you have a new plan to deal with that, it's going to be tough. So this is, you know, one week, a couple hours a day to say, let's put together a plan for your life. And let's make it fun. And let's then connect you to a

community of people that are also committed to making their life better. And not settling because COVID or political divisions or whatever challenge you might be facing in your country. And again, there'll be people in it from more than 100 countries. So you have friends around the world. Amazing. It sounds amazing. It really does. I know we're and what? I said, we're gonna have a blast together. Oh, absolutely. I mean, just your energy, even just from this call, I'm like, I'm like ready to go.

I wanted to start like now. I'm like looking at my watch. When's the 21st? So yeah, no, it's amazing. And like I said, I know we're really like stuck with time. So I wanna go through a few rapid fire questions, like really easy ones, okay? Because that's why not, right? What's your favorite food? Pizza. Pizza. What kind of pizza?

Cheese pizza. I do, you know, I do fake cheese pizzas. I'm pretty boring in this area because I have no experience with my diet because, you know, I get up and do an event and give you an idea. I burn 11,300 calories in an average event in one day You give you an idea. So I do the equivalent of two and a half marathons because I'm running around the building Now I'm doing it, you know in this studio I built with 50 foot 50 feet wide and I can see everybody in their homes and pull them up and talk to them one and one. It's pretty dynamic But I'm boring. I'm boring in that area. No, you're not. You're at least the least boring person I think I've ever met.

Is there one person you haven't met yet that you would like to have to meet? Like I'm sure you've met everybody under the sun. I mean, is there one person? Gosh, that's a great question. Usually, you know, I want to meet somebody, something happens, we usually come together in some way. You know, maybe I met him once just handshake, but I'm fascinated by the career of Alton John, just because he's rocking for 42 years or something like that, whatever it is.

But you, you've got more time on it. He's, you know, I've seen him over the years, he evolved, and I grew up as a kid. He was, you know, my older than I was and was a superstar. So, he might be an interesting person to me, but usually, you know, I like people that aren't necessarily famous. I like to meet people that have overcome huge challenges. Yeah. People that, you know, have lost all their limbs and they're out there, you know, swimming

and scuba diving. Those are the people I'm really attracted to is people that have overcome it because there's so much to learn from those people. The ones that have not let it stop them I know Obviously some people clearly have been stopped by these types of situations, but the human spirit That's what inspires me that we we can do so much more than we think we can it isn't some positive thinking bullshit It's just the truth when you get out of your head

But most people get stuck in their head. I always say get stuck in in your head, you're dead. You gotta get your heart anyway. I give you your next question there, so keep it fast. No, no, no, I know. I know, I know. I would actually ask you more about skinning. How do you get out of your head? That's a big problem most of us have, but to keep it kind of moving, favorite movie and favorite pastime,

beyond like the stuff that you do daily. Geez, so many great movies. I don't know, I'm a gladiator, sent to the Roman Al Pacino, those types of movies that I think grab me the most, even the old classics of that nature. I just, I love overcoming and seeing somebody who's overcome something that's incredibly difficult.

And I'd say, a favorite pastime, I loved a snowboard and I, you know, that's what I love to do in the winter time. I have a home in St. Dalley. I love scuba dive. I love to race, you know, that's what I love to do in the winter time. I have a home in Sun Valley. I love scuba dive. I love to race, you know, car race. Yeah. All things I do. I recently went and did racing 70 kilometers below the North Pole ice for days and days

and days in these unbelievable Porsche cars. And I tried to do it Lamborghini, but I couldn't fit. I went over. I'm like, what is 6'5? 6'7". How did you get on ice, swearing through the piece and learning what to control it was a blast? My God. Well, okay, like I said, I know we're going to wrap it. So I'm going to hopefully get to have a chance to properly talk to you again and ask you

all my other 77,000 questions I have for you. When do you think you're going to have another live event? Do you think it's going to be any time in the next year? Yes. Well, all the events I do now are live, but they're usually live through Zoom, and believe it or not, we've figured away it's not like some typical Zoom call. I heard six different interactions. Right.

You can push a button and create the applause and pieces. We have like all these ways to interact. But it looks like in the fall, we'll be doing my next big live event for about 20,000 people here in Miami At the American Airlines Center Amazing. Wow. Well, thank you so much for your time. It was really I even though it was short and sweet But as I expected you were everything and more than I could have expected so are you very kind? Well, I hope people join us if you want to join us go to make 2021 my year dot com make 2021 my year dot com.

Make 2021 my year dot com. There's no charge. I look forward to serving you guys. Seventy. No. Perfect. But on the 21st, it starts free for everybody. So thank you so much, Tony.

It's a pleasure. Take care. Keep that. Absolutely. I like that title. That's all. Thank you. Thank you, Jim. I'll look forward to seeing you again. This episode is brought to you by the YAP Media Podcast Network.

I'm Hala Taha, CEO of the award-winning Digital Media Empire YAP Media, and host of YAP Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting Podcast, I interview the brightest minds in the world and I turn their wisdom into actionable advice that you can use in your daily life. Each week we dive into a new topic like the art of side hustles, how to level up your influence and persuasion and goal setting. I interview A-list guests on Young & Profiting.

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