Habits and Hustle - Wondery: One Hundred Percent with Marcus Lemonis

Episode Date: June 23, 2021

One Hundred Percent with Marcus Lemonis is a little bit of a masterclass, a cocktail party and a Sunday drive all wrapped up into 30 minutes with an audience invited to listen in. Marcus values family, community, character and ethics and helps small business owners who need his guidance and investment. His process is very personal and provides valuable insight through his ability to identify both problems and solutions. For years he has transformed the trajectory of businesses and the lives of its founders. Listeners will get to enjoy fun and unfiltered conversations centered around mentoring entrepreneurs. The entrepreneurs that Marcus invites onto the show are creating products or services that will impact the world for the better. In each episode, listeners will meet the most exciting generation of business owners, including Charles Barkley, Kathy Ireland, Al Roker and Nicole Miller, and all the innovative ventures coming to and disrupting the market. Marcus talks to CEOs, entrepreneurs, inventors and all kinds of new leaders in the only way he knows how, it gets personal. They also talk about something successful people rarely reveal, what they need to take their success to the next Listen Here: http://wondery.fm/100PercentHabits Learn more about your ad choices. Visit megaphone.fm/adchoices

When there's a penalty on the field, referees are there to sort it out. When there's an accident on the road, Sergeant Lindros, I'm glad you're okay. That's where USAA steps in. We help make the claims process easy, so drivers can get back on the road fast. Making the right calls, that's what we're made for. Membership eligibility and product restrictions apply in our subject to change.

USAA means United Services Automobile Association and its affiliates. San Antonio, Texas. 100% with Marcus the Monus is not just your everyday business podcast. It's real advice for business and for life. Marcus digs deep and tries to understand the stories behind the companies, what the goals are, what the goals are, what inspired them, and maybe does some coaching in the middle, like telling you what you do well, but also what may be holding you back.

And some of his celebrity friends stop by too, like Howie Mandel, Gail King, Kristen Bell. They may offer some advice, and maybe some tough love. You're about to hear a preview of 100% with Marcus Lomonis. And while you're listening, follow 100% with Marcus Lomonis. Meetin Nila, Idani, and Samir Kumar. A wonderful couple who came up with a product called Keen Habitawair. Hi guys! I'm about to cry right now.

This is so amazing to get to meet you. Thank you for having us. Well, let's talk about it. How did you guys come up with this idea? Because it's quite frankly pretty revolutionary. So I pull out my hair, and that is medically known as Trico-Tillomania, which is one of these body-focused repetitive behaviors.

And middle school started pulling as a coping mechanism for just being stressed at school. And that was the way my body was providing satisfaction and relief of the pain that I was feeling. And then by senior year of high school, my father had passed away. And so it was four years of just hiding that struggle. Are you telling me that no one knew you were in this emotional pain

and that you were pulling your hair out? It's just that stuff you talk about. And it was a very automatic, trans-like behavior that became a habit. I thought I was weird and alone, so I hid it from my friends and family. You were married at the time, right? Did your husband even know this was happening? A few years ago, Samir, who is also my husband, as well as Habitou night of massive amounts of pulling out my eyebrows. That was probably the first time that I really shared with Samir that I had this condition.

Okay, so let's bring in Samir because my first question is, how the hell did it take you three years to notice your beautiful bride pull that or eyebrows? That is a question. I don't know if I'll ever have a good answer to Marcus. You know, I think it does go to show the links to which people will have learned to cover these behaviors up. A neola, talk to me about the technology and how it actually works and how you brought it to market. What was the first idea? Really the idea came to us as I was sitting on the couch pulling out my hair. Some of you knew about the disorder at that point.

Gently grabbed my hand and that was sort of that aha moment of, oh, if I knew I was pulling out my hair, then maybe I could stop. And so before we did anything else, we wanted to actually test that hypothesis a little more. So I started wearing a slap bracelet with jingle bells on it. Then we decided to move into creating something a little more technical. And just started asking around if anyone could help with building hardware and software, and that's how we met our team who helped us really create the bracelet.

I want to bring one of my very dear friends on who I think is a perfect person to give us some insight. And I know I'm super excited. So I want to bring on my dear, dear friend, Howie Mandel. And why do you look shocked? Hi. How are you? It's crazy. How are you? Thank you. Nice to meet you. How are you? And Nila, why do you look shocked? Hi, I have a week. It's crazy.

Thank you. Nice to meet you. Nice to meet you. How are you? I'm doing great. How are you, Paul? Greatest can be expected. Like, I'm doing as well as everybody, I think.

So I want to introduce you to what I think is a really cool company. It's called Keen by Habit Aware. And Anila, who came up with the idea, is just trying to solve it. So Anila, remember our elevator pitch that we practiced? You're gonna try giving Howie the elevator pitch. So keen by habit-aware is a smart bracelet that brings awareness to debilitating mental health conditions,

things like compulsive hair pulling, compulsive skin picking, and compulsive nail biting. And with awareness, that person that's wearing the bracelet now has the power to actually choose healthier strategies and change their life. That was kick ass. Can I just say something right away? Congratulations, it's a wonderful thing.

I don't know if you know that much about me, but my soapbox is mental health. And mental health awareness and taking care of our mental health and removing the stigma and talking about it. So first of all, thank you for being an advocate for that. You just heard a preview of 100% with Marcus Lomonas. Subscribe for the series on Apple podcasts, Amazon music, or add free by joining Wendery Plus in the Wendry app. Hope you enjoyed this episode. I'm Heather Monahan, host of creating confidence, a part of the YAP media network, the number one business and self improvement podcast network. Okay, so I want

to tell you a little bit about my show. We are all about elevating your confidence to its highest level ever and taking your business right there with you. Don't believe me, I'm gonna go ahead and share some of the reviews of the show so you can believe my listeners. I have been a longtime fan of Heather's no matter what phase of life I find myself in, Heather seems to always have the perfect gems of wisdom

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