Seeing Through the Marketing BS
Episode Date: August 19, 2026In this episode, Conrad and Paul talk all things marketing metrics, misleading agency reports, inflated ROAS, broken conversion tracking, bra...
The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
202 episodes transcribedIn this episode, Conrad and Paul talk all things marketing metrics, misleading agency reports, inflated ROAS, broken conversion tracking, bra...
In this episode, Conrad and Paul talk about all things mobile. Why nearly three out of four organic search visitors are browsing on their pho...
In this episode, Conrad and Paul revisit the five-step Google Analytics booking funnel through a 2026 lens to explore what's changed, where A...
In this episode, Conrad and Paul unpack the current state of AI in travel marketing, separating the headlines from reality. They discuss wher...
In this episode, Conrad and Paul discuss why most vacation rental managers overlook outbound marketing, how to reconnect with past guests and...
In this episode, Conrad and Paul discuss why most vacation rental managers overlook outbound marketing, how to reconnect with past guests and...
In this episode, Conrad and Paul discuss Airbnb CEO Brian Chesky's bold perspective on AI, why traditional chatbots fall short, why Airbnb is...
In this episode Conrad and Paul dive into the ACTUAL costs of being OTA-focused and compare that to your direct booking marketing costs and e...
In this episode Conrad and Paul dive into some things that AI cannot do (yet) and explain how and when to use your AI tooling to get better m...
In this episode Conrad and Paul give a mid-year update on the show, marketing news and notes and trends impacting the year so far 2026. Enjoy...
In this episode Conrad and Paul break down when to panic when looking at your Google Analytics data.Enjoy!⭐️ Links & Show NotesPaul Manz...
In this episode Conrad and Paul break down the 2026 Google Marketing Live show and put the "Vacation Rental" slant on it: how will these chan...
In this episode Conrad and Paul break apart how "being local" actually looks in a marketing strategy across search, social, email and digital...
In this webinar, Conrad O'Connell spends time with StayFi, Mountain Mama Cabins and Pricelabs to talk all things direct bookings and how they...
In this episode Conrad and Paul try on a fun new idea for size: what if you ran your vacation rental business like a poker player? EV, bets,...
In this episode Conrad and Paul bring up an idea: what if you charged *more* on your direct booking website compared to what you charged on t...
In this episode Conrad and Paul dive into the world of AI search / LLM tools and ask a key question: are these going to kill direct bookings....
In this episode Conrad and Paul give an update on the ever-changing landscape of Google Ads and how we set them up (both homeowner and guest)...
In this episode Conrad and Paul talk all about the death of the standard 60 day or 90 day booking windows and instead tell you what you need...
In this episode Conrad and Paul break down building marketing opportunities with events. The duo specifically focuses on how to leverage land...