Heads In Beds Show - Is This The KEY To Getting More Bookings?

Episode Date: October 29, 2025

In this episode of The Heads In Beds Show, we talk about the youth and how they are the strategy to getting more bookings by catering and designing your properties along with what Paul and Conrad look for when booking for their family. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Link To The Report🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

Welcome to the Heads of Med Show presented by Build Up Bookings. We teach you how to get more vacational properties, earn more revenue per property, master marketing, and increase your occupancy. Take your vacation rental marketing game to the next level by listening in. I'm your co-host Conrad. And I'm your co-host, Paul. All right, Paul, we're live. our last recording here before the VRMA event. So if you're listening, VRMA already happened.

We hope you had a great time. We hope you met us when we shook hands. But as of this recording, it's the last one before. So what's going on in your world? Are you excited to hop on a plane? You get a direct flight to Vegas. I got to hop through plane after plane on my side. Yeah, yeah.

Direct flight's nice. It's, I think we, my wife and I were talking last night, I think, that just the timing of a great writer cup, awesome. Lovely time, happy, grateful for that. But the timing of that and this, like rider cup was just kind of sitting out there for a long time for like a year but then it was the oh right and then verma's going to come up so it's we're going to be happy to get on the other side it is it's been a great time i don't want to sound like it's been bad or terrible in any way

but holy cow even a lot of good there can be too much good at a certain point so i'm ready to get on just to flat normal something like that but how are you doing sir Can I read the undertones here, Paul? Which are you in trouble for? Are you in trouble for going to VRMA? Or are you in trouble for going to the Ryder Cup? Or it's just the proximity. It is.

It's the proximity. It's not a lot of a gap. And kids being, you know, first weeks of school, kids being sick. Yeah. It's the proximity to everything. You've got it right on there. It's it. Oh, man.

Well, it is what it is. My wife at times doesn't love the travel, you know, when I have to go to these conferences. especially same thing, right, when it's back to back, et cetera. But I have two more things of doing this year. One is like a client meeting at an offsite at their like HQ, so that'll be in Colorado. It'll be fun. But that's a very quick trip, like two days or something like that,

a day and a half, really. And then, yeah, I think Darm will be the last one that I'll probably attend in December. But that's a little bit ways away. You know, we're here on middle of October. We're talking something a few months away. So hopefully you can, if you do one more, it might be that one, I would imagine. And you got a little bit of a buffer on that. A little, yeah, that'll be good.

You spoke about kids, Paul. So this is a fun little, you know, this will be a shorter episode, too, for the listener here. But this is a fun little one that we had, sitting in our little outline for a while. We're going to come back and do a longer one on the four-part guest marketing series. So look for that. The last episode was the four-part, or kind of four-box for owner marketing. This is a fun way because it's more just conversational. So I found this report.

I don't even know where this was shared. I think it was shared on LinkedIn, if memory serves. And I want to give credit to the proper people here. So this was a paid report, if you will, or kind of like a paid research from a company or research think tank called Wanderland of London. And then it was in partnership with a, again, like a research company called Kids No Best. So that's kind of where we're getting some of this information from. It is a little bit more Europe-centric, I will say. Some of the research and some of the data is kind of more focused on the European side of the market.

But let's be honest, kids are kids. They probably act pretty similar in, you know, the UK as they do in the U.S. So we're kind of taking this opportunity today, do a little bit of shorter episode and just talk about like how maybe some vacation rental properties aren't catering very well to kids or maybe they're not marketing to kids in a way that's actually driving demand. So it's kind of an interesting thing. So we'll refer to some insights or some information from this report. And I'll link to a link to this report so you can sign up and get a copy of it yourself if you'd like to. And obviously, credit to them. If we reference a certain stat or something like that, again, it's this Wonderland report that we'll link at the show notes along with this organization called Kids No Best.

So just want to kind of say that before we get into this or it's kind of where we got the idea from. So let's just get personal. Let's get fun with it, Paul. So like when you're planning a trip with your kids, which I think you did somewhat recently, maybe about a month and a half ago, what do you look for when you're booking a vacation run? Like, how do you know if it's a good fit for you and your family? Yeah. I mean, I think that that's in my mind. I was kind of thinking of questions I was going to ask you too. And for me, it was, you know, how early in the process do they get involved? And I think with phones, I think that's been a big part of it is a lot of times I will do whatever I'm doing on my phone, but I'll cast it up on the TV. So I'll start looking through images or I'll start looking through all this other stuff. And I'll put that up on the TV. So like everybody in the family gets. it's to partake and kind of start to see things. And I think that that's where, at that point,

you start to understand how important the visuals are, how important, and we talk about visuals, visuals till we're blue in the face. But when a kid sees a bluey pillow on one of the bunk beds or something like that, or sees bunk beds or sees something that they can relate to, I think that's something where it's, that's, Maybe we're unique. You know, maybe at 5 and 7, I'm not a lot of people are bringing them into that early and in the decision-making process, and they're not going to be the be-all-end-all.

But I do. I think that that certainly when I think of how to bring a kid into the conversation, it's visually. It's making sure that something is going to attract them because, like, you know, it's a little squirrel action there. That is, that's what they're looking for. So trying to draw in their attention like that. But I guess, you know, same way with you. How are you kind of bringing them into the trip planning process or how are you thinking about them when you're trying to plan for a process?

So it's interesting. We haven't taken a kind of family style trip this year because baby and baby travel is always very hard. But it's already been, it's been discussed a few times at the very end of this year, but more likely at this point it feels like next year is kind of more logical path for it. So although some travels occurred this year, it hasn't really been family focused. But last year we did. Last year we took a family trip, and I think it was the moment we learned that, you know, the new baby was coming or something like that. So it was like, all right, let's go have some fun.

And we did take a trip together. And we didn't do exactly the behavior you described, but certainly I think it's easy to get my kids excited, particularly my boys excited about it. I think my daughter's probably, she just turned four for reference for the listener. It doesn't know all my kids. You know, I got nine. And so now just a stack where we're currently on, nine, six, four, and then eight months, basically is the breakdown.

And nine months, I should say, actually as up yesterday. But regardless, I think a three or four-year-old doesn't really have a super strong opinion. They're kind of excited about anything. If they see anything, they're probably relatively excited about it. I will say a nine-year-old has an opinion. Eight-year-old, you know, last year when we did this trip, he had an opinion about stuff. He was looking at it. And he certainly was excited about certain things. And for him, I think it was kind of like anything in the property that's visually interesting to your point, you know, game rooms, et cetera, that sort of thing, definitely appeals to him. And then anything outside,

as far as pool, like, he loves going to the, we don't have a pool, but he loves going to the pool. So that was another thing that came up in that previous, you know, research process as like he saw the pool. He saw that it was designed or decorated in certain way he gets super excited he gets super pumped about it so that was kind of the process here but yeah not not screencasting like you're talking about just literally handing him the phone and you know showing him or he's looking over our shoulder but just kind of swiping through it on the gallery and he's taking a look at it and he says oh yeah that oh i don't know about that one that one doesn't look as good so i think it's very true that these kids and it's so funny right because we've done

like keep map studies on property detail pages and the number one thing that people interact with by a wide margin it's not even close is the photo gallery so if you get someone on your page who presumably most of the time is an adult you know looking at booking one of these properties You know, we're joking about how the kids do it. The adults do the same thing. They go and they start looking through the property gallery. That's what they care about. So I'm going to take a step back and age myself a little bit.

Not a ton, but you're going to start to figure it out here. But I can remember when my parents bought a timeshare back in the day. And we, that was, that was, we could, you know, figure out a trade week or whatever that happened. I don't want to know the internet. Yeah, who knows what point system they got involved with when you were kids. But it was, but we could, we got a big old. catalog of of these properties of these properties that you could stay at and like it was the same i remember paging through and paging through and we were looking for blue leaks i think so we'd look

here and we'd look there and it like to juxtapose that over what how we get to travel how we get to plan how we could do like it it is like that was that was exciting to look through and see all these these pictures and look at the numbers and all these things i don't know it was it was it was It was exciting, but now it is. It's at the palm of our hands. I mean, my kids have tablets for school and all this stuff. So they are very capable of going through. I mean, I would be willing to say that on the right website,

my kids could go through five and seven, go through and book a stay. Like if they, if they're going to, you think they get a credit card. I don't think they would. I don't think they would. You get a whole conversion test. Can your seven-year-old book on your website?

Is it easy enough that a seven-year-old? That's our, that's our new test. That's it. That's a whole new episode here. But, but I do. I mean, it's just, it's one of those things. I think they failed the credit card. Maybe that's fair.

I don't know. Data entry. It's, that's regardless. But, but it's just, it's weird to kind of think about that. And obviously that was, you know, one trip of the year or something like that. But just how their involvement is so different now and can be so much more. I think it requires you to be more inclusive of the kids in the process because I think they are. They're more aware of it than maybe we were.

Yeah. No, I think you're right. I think the memory I have is somewhat similar to yours. For me, it was our first Florida trip that we ever took as a family. We went to Discovery Cove in Orlando. And I haven't told the story before, maybe not. But my grandfather is, I don't know, it's just a very practical, frugal person. But this trip, I'll never forget going to that, like,

front gate at Discovery and this is my grant be peeling off $100 bills and this would have been I was 10 years old. I was born in 91 for reference. This would have been like 2001, something like that. So $100 was actually $100 back then. Now it's not really. Let's be honest. That's like a small run to the grocery store nowadays. But, you know, back then he's peeling a $100 bills and he's buying us every like ticket, every upgrade, everything. And I've never seen that man spend that kind of money. Lives in the same house that he got married to my grandmother and then the 50s, you know, that sort of thing. He's 92 now, by the way, just to give you a reference point. He's still you know, out there and live in life

in Western Massachusetts. But that moment of just like getting excited for this trip, getting to Discovery Cove, seeing like you said, printed material. And then when you get there, actually getting the full experience, it was like that anticipation. I think it's so funny because now we have this other forms of media and Instagram real about that destination. Right. You can look at that. But that feeling is somewhat similar.

Whether you're, you know, for me, that would be 20 something years ago. Like you're describing 20 something years ago, 25 years ago, it's that same feeling of just being excited, you know, getting pumped by it. And yeah, these kids will remember a family vacation that you took, you know, when you were whatever, like, again, five to 15, something like that, you're going to have several probably family vacations if you have, you know, the means to do so that you're going to remember for the rest of your life. And for me, that was that trip. Also, unfortunately, one of the worst memories of my life. In Discovery Cove,

you have to use the approved sunscreen because of all these animals that they have there. And the sunscreen's horrible. Like, it's not strong enough for my pasty white skin for those that I've met me a person. You know, I've got the irish skin coming through. And I got sunburned so bad in that trip. The day itself was amazing. The next day was absolutely pain and misery when there's these blister, you know, sun burn on my shoulders and definitely not a good memory for me the day after. But the day in Discovery Cove, top notch. And then we had the VRMA party there a few years back. And I was like, I haven't been here since I was 10 years old. And I looked around and I was like, this actually looks kind of similar. Like it was almost a reactivated

certain memories of my brain. So there's a fun little, you know, story for you today. But let's go to the study because the study has some interesting data points to kind of hammer home what you just said, Paul, and what I'm talking about here. So 70% of parents according to the study choose destinations based on their kids' interest. And then 63% of people, I guess, let their kids choose where they want to eat so that, you know, again, if it works like anything like my house, you look at the kids and you go, all right, what do you guys want? Like, I don't want to have a fight. Just tell me what you want when we're on vacation and we'll just get you what you want. We're not even going to argue or disagree. We're just going to get

everybody what they want. Everybody's happy. I've certainly seen that, you know, for sure in my own family of just like, we're on vacation. Let's make sure everybody's happy. What dining options are available? What kind of place do you want to go? And those are things that, you know, definitely makes sense. For my kids, it's pretty easy, warm beach, water slides. These are things that they're into but what's kind of been your experience on on your side i think if it's the concept of if you win over the kids you're going to win over everybody because happy kids are probably going to make happy parents and then it is i mean the the bullet point you're winning kids over means winning lifelong loyalty from families i believe it that's something that's face it that's why

disney has the staying power that it does is that for a lot of people it's it creates that one of a kind emotional moment that just keeps on you know it keeps on self preserving itself i would say kind of going down to the next part of learning from kids industries i think this is where you almost have to be i think you got to play to your audience you play to your market a little bit i know like in a lot of cases you do want to maybe add in some entertainment video games gamification stuff like that however at the same time i think in a lot of you're actually going to those markets to step away from that. So where I guess where would you sit on that fence as far as ideally you're able to add

some experience like a nature hunt or a scavenger hunt, something like that to keep people engaged? But what about video games? What do you think? That's a really good question because I think that the truth is there's 24 hours in a day, my take on it and maybe I feel differently about this just because maybe I enjoy a screen. So maybe that's my own bias creeping into this little bit, is that yes, the consideration

are going to have fun outside. They're certainly not going to spend, you know, let's say they're sleeping for eight or nine hours. They're not going to spend the other 13, 14 hours outside straight. I just know if kids are. They honestly would just bore themselves out or tire themselves out to the point where it could be bad. So I don't mind if these kids come in at the very end of the day after dinner and, you know, play a PlayStation game for an hour before bed. To me, I have no reaction to that. Other people would say, how dare you? No, do I want them on that thing from 10 in the morning to one or two o'clock in the middle of the day during a vacation? Heck no. Yeah, let's go

outside and let's have fun. But I guess I think it like a battery. That battery is going to get to plead it eventually. And I don't mind them going back. and playing the games inside for a minute, especially if it means them getting out of the heat for an hour or two, if they've been outside all day. I'm kind of cool with that on my side of thing. So yeah, I think it's a good point, actually. And I was telling you a story before you record about a video shoot that I was just at an influencer staying with one of our local clients. I went and I donated my kids, somebody to stare quotes for listener. I donated my kids to be models in the video. And they actually had a room that was kind of like, I guess kind of meant to be a little bit of a game

room in a way. But there's four TVs there, but there was no gaming consoles there, anything like that. So I plan to talk with my client about that is like, hey, this is the room that the kids might go in and play Mario car against each other. And like, yeah, like, I can, again, refer back to like some memories that I had as a kid of like sitting there playing a game boy, you know, waiting for the dinner to arrive or whatever. And like, that's, that's fun. That's enjoyable. So I'm not as like, anti-screen maybe as some people where it's like, I think there's limits on it, you know, an hour at the end of the day. I'm certainly cool with that. And yeah, I mean, also, we don't know what someone's a personal situation may be.

on the art of hospitality show, we've covered at length the idea that some kids might have a physical disability. Maybe they can't be outside the whole time. And for them, you know, someone, you know, might enjoy being inside more or whatever the case may be. Maybe they have mobility challenges. They'd rather play video game while everyone's at the pool than just sitting there doing nothing if that's other alternative. So it's their vacation. My logic could be like, who am I to judge, right? What people want. So I would be definitely pro of like putting those things in there. And I think that that's what the kids want. So if the kids want to play Fortnite for an hour at the end of the day before they, you know, go to bed or whatever. And it's available in

the property and you can kind of give them that experience to kind of give this like full enjoyment of like I'm at this vacation rental and I see everything. I personally would be, you know, a fan of that. And I would say that's going to attract more people. Again, under the guise of, to set the context, I think, for this whole conversation, it's how do I increase the chance of success of a kid looking at my property and go I want that? Certainly if a kid sees two properties, they look pretty similar. One has the gaming console set up, the nice TV, the PlayStation hooked up, all that kind of stuff. The other one has a TV with nothing attached to it. Naturally, you're just going to get someone who might choose that property over it. So in the grand scheme of things, these things aren't massively

expensive, certainly in the context of a million-dollar vacation home, a thousand-dollar gaming setup doesn't seem egregious to me. So I kind of would nudge that direction as that makes a lot of sense. But, you know, I don't know if you feel differently about it, but that's how I would think about it. No, I mean, I think that that's, I think it is every, I think every individual instance is going to be different there. Obviously, different travelers are going to want different things. Now, would someone absolutely write a two-star or three-star review because they didn't want a screen and it had one and vice versa? Yeah, absolutely. And that's the reality of the world that we live in here but i could i could 100% see it um no it doesn't it doesn't move the needle one way too much

for me either way so um you know we did we talked about the that holiday mindset of you know your grandpa being in spend mode and prioritizing joy and memory making um but i think that's true it's it's especially when you do think of the one vacation a year type of of mindset of you know if you are if you're mini vacations maybe maybe that's not the case but that big one it's got to be the memory for the year, maybe for a couple of years, you know, depending on the situation there. So, well, the kids being able to share the stories, you know, and now, like we said, the online beans that they are just talking about, you know that when, I know that when my kindergartner comes back from vacation, that's all they talk about for the next two

weeks at home. And I guarantee that happens in school. And, you know, the little stuff that sticks, you just never know what happens there. So I don't think we need to necessarily take advantage of spend mode, but making sure that people, making sure that people are able to create that spend mode experience without having to spend the money to do it, I think is another practical way to kind of involve the family, involve the kids, and do things like that. And I would say this way really quickly, though, Paul, I would say they're in spend mode regardless of whether it's you benefiting or not. So if you're the vacation rental host or manager, and they're in spend mode, and they're going

to go out and buy some kind of experience, theme park tickets, whatever the case may be, and you can insert yourself in that transaction and give them value. in exchange for you making a commissioner, you making extra fees or offering them something additional, my take would be like, they're going to spend anyways. Why shouldn't some of it end up in your pocket if you're delivering some of that value with some of those upsides to them? So I'll give an example from kind of the resort, maybe hotel world a little bit. We went to, I think this was Julian's third or fourth birthday.

We went to this place called Great Wolf Lodge. I don't think we've talked about that much on the show. I don't have one in your neck of the woods. Okay. And when you go there, it is a spend mode type of thing. When you go and book it, they kind of like, the plain room is whatever, $250 a night, $250 a night. And it's like, plain room, nothing there.

And then they give you like three or four up cell options in the room itself. So you have the ability to go up one level where there's like kind of one small thing there. And you have the ability to go up one or two levels, two or three levels, I should say, excuse me, where the room is almost like themed, kind of like you see these themed vacationalals now with like, like, like, like you said a bunk bed. There's a character visit, I think that we did in memory serves. And what actually ended up happening was like other family members chipped in for this experience for my son at the time. So it was like, we bought the base hotel room. And then my mother-in-law had like chipped in $50 or $100 and said like, yeah, do the character visit, do this.

It's on me. That's my present to him because it was more of an experience. based trip than it was a things-based, you know, birthday for him, hey, another toy that you're not going to play with. You already have 10 toys, right? Right. So I do think there's that mindset of just like, if you offer people additional things and you give someone the choice, like, you're certainly never going to sell it if you don't offer it. Like no one's going to come to you and be like, I wish I could buy this additional thing from you. You're not going to have that happen. So if you say, hey, for an extra XYZ dollars, I will provide XYZ service, you're certainly

not forcing anybody to do that. You're giving them the choice. And if they choose that choice, amazing, right? Like, hey, do you guys want to get your family pictures done while you're here I have a local photographer I'll connect you with and you know make it you make a 50 or a hundred dollar referral fee off that like that is a good thing in my opinion so I would lean into that for sure on my side thanks yeah most definitely I mean I think well and anything like forward thinking that we can do relating to like kids hospitality I think the one thing about like the study itself is that it is a little more geared towards hotels and I think just by nature of maybe a shared communal space the thing fact that you

don't have to do one-to-one for every individual rental. It does give opportunities to, you know, they give age-segmented programs, especially for teens. Programs are kind of tough operationally in a vacation rental company. I'm not saying it's impossible, but I don't know of a whole lot of people doing that, you know, kids programs and stuff like that. Creative partnerships. Yeah, maybe kind of personalized pre-arrival engagement and digital touchpoints.

I think you can absolutely do that. that's certainly something that anything you can do to kind of I think even being able to communicate directly with the kids somehow even if it's via the parents is going to put you again in a better mindset with these parents of oh they know the names of the you know you put the kids in the CRM and you celebrate their son them a birthday gift or send them a birthday card or something like that it's it's those small things that again they'll remember that they got a birthday card from ex vacation rental company or ex resort or ex hotel, it's a small thing. But I think that there are ways to kind of use the CRM with a child to a certain extent as well. Now, again,

they might have some people thinking, oh, this is a little dicey or something like that. But if it is sending up for a birthday club or signing up for something like that where you're giving them some perceived value, but still being able to connect with the family and do things like that, the one thing with anything you're doing with kids is that you're not marketing to kids the same way you're marketing to an adult. There has to be a line that you're going to draw there and make sure that you're maybe doing less than doing more in some cases. But I do. I think that you can reach a child and give them that same feeling of unreasonable hospitality that you can with an adult. That's actually a good call.

This wasn't our outline, Paul, but someone, when we were backstage with Will two years ago, I think at Darm, he was at that conference. Someone had asked them maybe on stage later, they're like, oh, what's the best, you know, token or what's the best thing that someone's done for you? And I think maybe there's this idea of one-upsmanship, the idea that, like, a will himself will get, you know, these unreasonable hospitality moments. What he said was interesting. He was like, maybe he's seen everything at that point. So he was like, look, I was love when people embody my principles. It's not really about me. It's about you doing this for everybody, by the way.

So like, don't do something for me and then treat your next guest 10 guests horribly because you've totally misinterpreted my message was kind of just what he said. But he goes, at one point he said something to the effect of like, I really appreciate it when people know and acknowledge my family and not just me. So like if they do something nice for his kids, and I think he's married as well, he spoke about his wife. When they give them a little, do something extra for them or do some research on them in a fun, you know, clever way. Like you said, you know, it's one of their kids seventh birthday. You have seven candles sitting there in a cake or something like that. He was like, that connects with him more than just do something nice for me because I'm sure it's all happened in 10 times before. maybe it's hard to impress him at this point or whatever the case may be, you know,

deeply understanding someone. So I think that was a good lesson probably too in that of like what's sustainable, what's repeatable. And we have a client that, um, that we worked with for some time that does like decorate for things like anniversaries and birthdays. Now they're large enough where they can't do this for every guest, unfortunately. So it just kind of is like taken out of the hat, if you will, you know, just based on the ban on what they have. But let's say three or four or five guests on a weekly basis are getting a full treatment of, you know, balloons and a cake and stuff like that if it's their birthday, you know, drawing on the, the windows of the cabin, that sort of thing. And I think that's so cool. You know, in a perfect world, sure,

we could charge 50 bucks for it and do it for everybody. They can't. So they're just like, this is what our team bandwidth allows for this week. We're going to do it for one or, you know, two or three guests coming in. We're going to look at the notes in their CRM or their PMS, which is streamlined. And they're going to do something fun for them. So, like, I think those kind of kind of things are really valuable. And yeah, I will say that's probably a great wolf lodge and we'll miss, if I could be honest. They knew I was there for my son's birthday. There was nothing in particular that stood out to me. I'm, you know, I'm sure they are hosting a lot of families with kids and things like that. So maybe to them, it's just like

old hat. That's the same thing. But yeah, you could certainly tag in the CRM, you know, kid, birthday, March, at minimum, right? Like, you don't need to know the exact date, even if it was just kid birthday March. And then you can send a birthday, a reminder email, you know, 60 days ahead of time, 30 days ahead of time. Hey, plan, you know, your family's next birthday trip. You're a grateful, great will flage. I didn't see that happening, even though that information was there. So, yeah, definitely another example. I think of, like, how much better. that personalized pre-arrival stuff could be, you know, reason for travel. Again, like you said, we're not marketing to the kids or marketing to the parents, but to give their kids an experience.

I think that's the thing that probably is a little underutilized as we, you know, kind of come to a close here, is that that area needs a lot more exploration. It is partially designed, like we said earlier. It's partially for sure the experience that they have when they're there. And then certainly the marketing on the back end of just knowing, you know, the small facts there and knowing that people with families, I would say, too, what I would value is a predictable experience. So when we have stayed certain place in the past and it was good experience, it worked out well, the sleeping situation was settled, et cetera, et cetera, my wife will sort of lean into that and want to do that again and say, well, when we went here, we know we got, it was good,

it was enjoyable, we're not going to go get a random surprise or whatever the case may be. So I think if you deliver that, that certainly extends your ability to get more booking. So those are kind of my thoughts coming to a close here. But any other things that you would say on, you know, getting the youth involved, the youth, as they would say in my cousin Vinnie, yeah. Just don't forget about them. I mean, I truly think that that's, it's not giving them a second thought in your marketing is a missed opportunity.

Maybe not marketing to them all the way because they're not buyers, but they are. They play a role in the stay. And whether it's a good stay or a bad stay, you can move the needle a lot more, I think, taking care of a kid, than you can take care of everybody else. So it's just something to keep in mind, I guess. And, yeah, like, I think a closing comment on that or closing thought on that would be, I think as parents, we've all had that moment on a vacation where we look down and see our kid having a great time and that actually fills us up.

We're just like, that was so cool that. got that experience. I could be sitting the side doing nothing, but that might be one of my favorite moments of the whole trip, right? It's not me doing something. I've done some of these things before, but you look over, see your son having some, you know, great time at the pool, the water slide, et cetera. He's laughing his head off, whatever the case may be. And you're like, that was awesome. So I think that that's a valuable, you know, emotion, and if anything else to tap into, you know, on the vacation side of things, that's going to drive more demand. All right, fun little small one here today, Paul, we'll put a bow on this one coming up against

the time was, one thing before you depart to your listener, whether you have kids or not, you probably listen to this if you have kids or you're trying to get more bookings. you're more in a family-friendly destination. We need more reviews, though. So go leave us to review five stars, please. We got more than five kids between the both of us, Paul and I, so you sum it up together, but you don't really leave five stars. So leave five stars on the podcast app of choice, iTunes, Spotify, listeners.

You can give us the most downloads, so we appreciate our review there the most, but we're not that picky. We'll take it anywhere. We thank you, and we'll catch you the next episode. Have an awesome day.