Breaking Down The Ideal Marketing Audit For Vacation Rental Businesses
Episode Date: April 23, 2025In this episode of The Heads In Beds Show, Paul and Conrad cover the concept of a marketing audit for vacation rental businesses, discussing...
The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
136 episodes transcribedIn this episode of The Heads In Beds Show, Paul and Conrad cover the concept of a marketing audit for vacation rental businesses, discussing...
In this episode of The Heads In Beds Show (Part Two), Paul and Conrad dive into the early stages of the vacation rental guest journey — where...
In this episode of The Heads In Beds Show, Paul and Conrad break down the difference between a Content Creator vs an Influencer and how BOTH...
In this episode of The Heads In Beds Show, Paul and Conrad talk all things prompts, AI, how to get the best output for various marketing task...
In this episode of The Heads In Beds Show, Paul and Conrad dive into the early stages of the vacation rental guest journey — where interest i...
In this episode of The Heads In Beds Show, Paul and Conrad discuss the crucial role of online reviews in the vacation rental business. They d...
In this episode, Paul and Conrad cover the unfolding situation surrounding the potential acquisition of Vacasa, discussing the initial bid by...
In this episode of The Heads In Beds Show, Conrad and Paul emphasize that building trust and security is essential for successful vacation re...
In this episode, Conrad and Paul discuss the impact of Large Language Model (LLM) tools on vacation rental website traffic, questioning the n...
In this episode, Conrad and Paul focus on vacation rental marketing strategies at the property level, particularly optimizing property detail...
In this episode, Conrad and Paul think more about Google and how they're ranking and thinking about CONTENT on your vacation rental blog and...
In this episode, Conrad and Paul close the loop on the "lingo" series with reporting, numbers, KPIs and metrics that many vacation rental com...
In this episode Conrad and Paul use Porter's Five Forces to explain what challenges the vacation rental industry is facing in 2025, weak spot...
In this episode Conrad and Paul revisit the "lingo" series and focus on social media marketing and paid social ads mostly on Meta (Facebook /...
In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google? ...
In this episode Conrad shares the audio from his room-filling DARM Presentation: Mastering Property Detail Pages & Property Descriptions...
In this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb ad...
In this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but ma...
In this episode Paul and Conrad refresh the annual marketing plan with some new tips and tricks along with bonuses (see show notes links belo...
In this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons a...