Local Is Your Vacation Rental Marketing Advantage - Are You Using It?
Episode Date: May 27, 2026In this episode Conrad and Paul break apart how "being local" actually looks in a marketing strategy across search, social, email and digital...
The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
190 episodes transcribedIn this episode Conrad and Paul break apart how "being local" actually looks in a marketing strategy across search, social, email and digital...
In this webinar, Conrad O'Connell spends time with StayFi, Mountain Mama Cabins and Pricelabs to talk all things direct bookings and how they...
In this episode Conrad and Paul try on a fun new idea for size: what if you ran your vacation rental business like a poker player? EV, bets,...
In this episode Conrad and Paul bring up an idea: what if you charged *more* on your direct booking website compared to what you charged on t...
In this episode Conrad and Paul dive into the world of AI search / LLM tools and ask a key question: are these going to kill direct bookings....
In this episode Conrad and Paul give an update on the ever-changing landscape of Google Ads and how we set them up (both homeowner and guest)...
In this episode Conrad and Paul talk all about the death of the standard 60 day or 90 day booking windows and instead tell you what you need...
In this episode Conrad and Paul break down building marketing opportunities with events. The duo specifically focuses on how to leverage land...
In this episode Conrad and Paul talk about the realities of AI slop, how you know if you’re making real progress or fake progress, being fool...
Welcome to our second-ever guest episode! We're joined by Arthur Colker to chat all things direct bookings, OTAs vs direct booking "sourcing"...
In this episode Conrad and Paul talk "All About Attribution" including how ads platforms track "bookings made", limits of pixels, how to proc...
In this episode Conrad and Paul take a crack at defining what a LLM / GEO / AEO whatever ya wanna call it audit should look like. Want a copy...
In this episode Conrad and Paul break down ALL of the sections you need to build a killer, lead-generating machine of a homeowner landing pag...
In this episode Conrad and Paul flip the script and break down WHY a hotel often is a better stay than a vacation rental. Enjoy!⭐️ Links &am...
In this episode Conrad and Paul dive into a 2026 trend: your website traffic is up, but your bookings are down - why? Enjoy!⭐️ Links & S...
In this episode Conrad and Paul give their regular update on AI: what tools they're using, what's changing, and how you can use it to grow an...
In this episode Conrad and Paul take a (not too far back) look into memory lane and see what's changed from 2020 to 2025 in marketing, brand,...
In this episode Conrad and Paul talk all about how much it actually costs to get direct bookings and scale your bookings with paid ads. Enjoy...
In this episode Conrad and Paul talk about when and how to consider expanding your marketing and advertising into new channels you may not ha...
In this episode Conrad and Paul finish in part two their chat on how to best spend budget if you have between $3k and $10k a month in marketi...