Data Driven vs Gut Feel Marketing: What Actually Works Better?
Episode Date: October 2, 2024In this episode Conrad and Paul debate when to use 'data driven' approaches only to making marketing investments and when to ignore the data...
The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
106 episodes transcribedIn this episode Conrad and Paul debate when to use 'data driven' approaches only to making marketing investments and when to ignore the data...
In this episode Conrad and Paul break down what the true foundational costs of marketing are vs the ongoing investments you're making to grow...
In this episode Conrad and Paul have some fun with a predictions episode! They review what might happen between now and Google in September 2...
In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of...
In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of...
In this episode Conrad and Paul take a bow to celebrate the 100th total episode of The Heads In Beds Show! Joined by Conrad's marketing coach...
In this episode Conrad and Paul break down the design & branding elements you need to be successful in your vacation rental business. We...
In this episode Conrad and Paul talk about the methods that you can use to keep owner communications in check and onboard properties smoothly...
In this episode Conrad and Paul talk about the things you can do now to get more bookings and more homeowners now without waiting for future....
In this episode Conrad and Paul talk about the 1 year later (or so) mark of Google Analytics 4 and what they like, love and hate about using...
In this episode Conrad and Paul talk about how you can use the right building blocks in your vacation rental strategy to maximize the growth...
In this episode Conrad and Paul talk about HOW they're using AI today right now in the middle of 2024 and how Enjoy!⭐️ Links & Show Note...
In this episode Conrad and Paul talk about the process of building a budget that spans both guest and homeowner marketing for your vacation r...
In this episode Conrad and Paul break down all of the changes happening to Google now, specifically travel planning topics (and therefore key...
In this episode Conrad and Paul break down things that many vacation rental managers place in their website and marketing that actually HURT...
In this episode Conrad and Paul turn the tables on the large brands that they often love to take shots at. What are the BEST parts of Airbnb,...
In this episode Conrad and Paul discuss the Guesty purchase of Rentals United along with the conceptual approach of using channel managers as...
In this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation re...
In this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia.Enjoy!⭐️ Links...
In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including...