Heads In Beds Show - How To Launch New Vacation Rental Listings And Get Them BOOKED

Episode Date: July 16, 2025

In this episode of The Heads In Beds Show, we replay a webinar between Conrad and Ben Day of Jetstream to talk all things direct bookings vs new OTA listings for bookings, launching, how to fix dead/zombie listings and a LOT more.⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101YouTube Webinar Replay VideoBen DayJetstream🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

Hey there, Conrad here. Have a fun recording for you to take a listen to. This was a webinar that was done a few weeks back with Ben Day of Jetstream. So always good to kind of check in with other folks in our space that aren't only thinking about marketing 24-7 and kind of hear from maybe a little bit more of that OTA perspective, a little bit more of that pricing perspective. I think Ben and his team at Jetstream have a lot of this knowledge. They – Ben himself, actually, we shared this in the intro, was managed over half a billion dollars,

which is sort of a mind-blowing number, in bookings made primarily on OTAs. And he was responsible for running smaller OTAs previously with his background and experience in Whistler. So really, really good listen. This was a webinar, so there was some visuals on the screen, but honestly, for the most part, it was just reinforcing what you're hearing here on the audio.

So I think by listening in, you'll get pretty much the same experience. So if you missed this, happy to drop it in here as a replay. I'll put a link in the show notes to the YouTube recording. If you want to go ahead and watch the visuals and see us kind of talking through some things that may be a little bit of a plus, otherwise we're going to go ahead and roll this fun, engaging webinar with Ben Day, all about pricing and all about launching new listings successfully. Thanks so much.

Yeah. Excited to get going. And I think we've got a good topic here. So Ben, some folks coming in today, I suspect, maybe haven't connected with you before, haven't chatted with you before. Would you mind maybe just a brief introduction, brief background, kind of your experience, your knowledge in the vacational industry and what you're focused on today at Jetstream? Yeah, absolutely. For the last four years, I've been helping to lead jet stream as the director of revenue and data We have two parts in our business

The original part was helping resorts and hotels Bridge the gap between their old technology and get onto some of them newer platforms like Airbnb and Verbo We have about just over 4,000 listings in that bucket. It's a sort of limited service channel manager We layer some data on top of that. We also have another part of our business, which is really exciting and it's like a virtual I think we call it a VMS. We always kind of find a three-letter an acronym a virtual management service So we work with kind of small property managers Probably less than 10 units, small hotel boutique hotels. And we're really the ideal partner for the hands on

boots on the ground manager who is happy to do the housekeeping, the maintenance, make the guests feel welcome, but really doesn't have a lot of interest or expertise or time to get into the guest acquisition Direct booking website getting on the channels. We do revenue management. We do guest communications. We have about just under 200 Listings where we do kind of do the full service except for the boots on the ground Before that I took my first phone call as a reservations agent in October 1995 pre-internet for Whistler Central Reservations. So we'd be booking ski vacations and been talking to people ever since then.

Basically, ran a small OTA called Whistler.com and then went into the resort side, ran a property management company. We had about 300 units across three or four different lodges and then individual homes and townhomes. Went into a beautiful boutique luxury hotel at the base of the mountain. We launched a hotel right before COVID and then I fell into my role at Jetstream and absolutely love working here.

Great group of people and great customer base and we get to do some really cool stuff. You've been in Western Canada for some time, Ben, but you're not from there, right? You're from England. How did you make the journey from England all the way over to Canada? Well, unfortunately the snow in the UK is not good.

It's kind of like the, I don't know, I better not say that, kind of like the snow in Florida, I guess. I'm a mad, keen, passionate skier. So I came out here traveling kind of bumming around in my early 20s and just fell in love with this part of Canada. And my wife and I moved out in 1999. And we've been here ever since. Nice, nice. That's awesome. I feel like there's a there's a good pipeline in our industry

of folks that are Canadian that end up or sorry, that are British that ended up in Canada. You've got you've got Heather Bayer, you got a few other people I've met in the in the space. So yeah. Well, awesome, Ben've got a few other people I've met in this space. So, well, awesome, Ben. Excited to learn all about that experience because I think it's very relevant to the topic today. So for those maybe that I know, Ben, you've promoted on your LinkedIn,

so maybe some people coming in, watching the recording later on, et cetera, are not familiar with me. Hello, my name is Conrad O'Connell. I'm the founder of Buildup Bookings. We're a digital marketing agency that's worked specifically with short-term rental, vacation rental managers, just like kind of been described over the last few minutes. In

2022, I wrote a book called Mastering Vacation Rental Marketing. More on that in a few minutes, maybe stick around till the end. And we've really spent the I say a lot nine plus years, I feel like on July 1, I'll be able to say 10 plus years, because that'll be the time when I feel like I kind of entered the industry in earnest. So I'm looking forward to update that here in a month or so. But for now, we'll call it nine plus years of working with vacation rental managers. And over the last 12 months, we've seen over $50 million in direct bookings, specifically in our clients websites. So we've been able to see kind of what works our clients have obviously launched too many to count, you know, new listings during that timeframe. So today's topic, I think is good to sink our teeth into because I think

there's always a lot of, you know, concern and discussion and how do we get this new listing off the ground quickly. And I think Ben and I kind of picked a solid topic today. So here's kind of the agenda to lay the land, what we plan to talk about and discuss a little bit more today, it's gonna be pretty conversational. We've got some reference slides up here and some images and graphics for you to look at, but really the content that Ben kind of put up with,

we worked on putting on together, I would say here was mostly a lot of bullet points, a lot of thoughts, a lot of ideas that Ben has seen with his work at Jetstream and then what I've seen a little bit on my side of things with our clients and direct booking side of things. So building the ideal listing, Ben has kind of this theory that we talked about, which is the would I book this listing or would I book this property? So interesting kind of discussion on that side. We came up with this idea of having a pre-flight checklist. So if you get on an airplane, you go travel somewhere, of course, the pilot's going

through this pre-flight checklist to make sure everything's done safely. Fees and pricing, obviously a very big discussion point right now because a lot of people are trying to maximize their fees, but that can also hurt conversions. So there's kind of a push and pull that I think we have a lot of thoughts on that. How to launch new listings from a marketing standpoint, maybe in the OTAs you just launch it, but on the direct booking side, I have some thoughts on how you can get some additional attention

and some additional eyeballs on new listings when you launch them What to do if you have what a one of my clients lovingly refers to as a zombie listing, which is that I've launched it It's a good property, but it's not getting bookings. What do I do? How do I can reverse the favors of that listing and potentially do a little bit more and any presentation nowadays Ben cannot be complete without Yeah, it is a contractual requirement in every single presentation. So we've got some odds and ends We'll pick up here at the end on AI I'm gonna I'm gonna ask you a question about AI at the end in that box as well. And you don't know what it is yet.

So I'm looking forward to hearing your take on it. Okay, perfect. Yeah, I think that's what the professionals call a teaser, Ben, so you nailed it. Excellent, let's dive in. So Ben, walk me through this. When we were putting things together, you talked about this fun idea of what I book this.

And it sounds like this is something you do internally on the Jetstream side of things. So would I book this vacation a listing? What does that entail? Walk me through that process. And I'm not sure if we have some folks in the webinar, but if you're comfortable with the chat and you're not feeling too shy, if you wouldn't mind just sharing, are you an individual owner? Are you a, I know a lot of Conrad's audience, and you're not feeling too shy. If you wouldn't mind just sharing, are you an individual owner? Are you a, I know a lot of Conrad's audience,

his vacation property managers? Do we have any hotels and resorts in the audience? Just throw that in the chat and I'll try and talk to some of those points. I've worked across all of those different verticals. I'm actually proud to add my twin boys just graduated from high school at the weekend. So we actually have the two bedroom auxiliary suite in our house where they've been kind

of camped out for the last five years, hiding from mom and dad. And they're talking about moving away and going to university. And now I'm thinking, wow, could I be a side hustle Airbnb host, the side or do I need a direct booking website, buy it up to you know, hotels of 200 plus rooms, and how to maximize those. So if anyone has a hand up there, put up and share some thoughts about who they are. But this question is, would I book this is really key, I think it's very easy to look at yourself. And often with our teams, we go to the individual listings,

whether it's on the direct booking site, whether it's looking on the Airbnb or Verbo or one of the channels, and then actually you need to take a step up and you go and need to go into say, well, what would a guest do? You know, we were just having this conversation, Airbnb as everyone probably

knows, has a program called Lux, where you get a badge, like a guest's favorite badge, something like that. Well, how many people click on Lux in the filters? You know, should we be pushing to have some of our really nice units included in the Lux program? And that's where you start, rather than starting at your your listing level you need to start at your the search level do what a guest would do and really ask yourself would I book this guest get very few cues in those 18 search results they see on their screen when they do an Airbnb search they want to go to Myrtle Beach or somewhere you're gonna get 18 hero images 18 prices 18 little bits of

reviews, a little bit of a description, and then you get some badges if you're a super host, that kind of thing. So how do you stand out in that search? We track some things called our first page impression share. Then we want to see how often out of those 18 options in a search result, you get to click through to your listing. And then obviously once you get to your listing page, that's really wanna optimize. You've got somebody on the hook and you wanna try and build them in

and get them to convert. So the would I book this is a, Conrad knows this in digital marketing. There's like a thousand different factors that could be important. And you just wanna come down to what's really important to that customer, that your ideal customer in that moment. That's kind of what I do.

What do you look at? Yeah, I actually love doing undated searches on Airbnb. Obviously, I'm very much focused on our clients and trying to help them get more direct bookings. But I think the undated search is a really valuable tool because when you go into a given market and you do that undated search on Airbnb, in my experience, Airbnb often is showing you some of the best listings, some of the top listings. So I think if, you

know, then you go look at the calendars and you can kind of confirm that, you know, assessment or confirm that assumption that you might have about the quality of that listing. And needless to say, if you go there and you see very, very high rates, you see, you know, very little availability on the calendar, you probably know you're looking at a really high performing listing, whether it be direct listing or direct bookings, excuse me, or an OTA platform. So that's sort of my technique. And I think one thing it often reveals, Myrtle Beach would be a good example, Ben. So I like that you picked my own backyard here, nice and easy for me to do that one.

When you do an undated search in Myrtle Beach, almost always they show the view of primarily condo inventory. That's the bulk of the inventory we have here. And it's often the view of the property looking out to the ocean. So the most desirable properties here naturally in most beach markets, it's an oceanfront listing, but because we're such more heavily on the condo side, the hotel kind of resort side than we are in the single family home, you know, market. Think of a market like the outer banks being an example of kind of the opposite

where most of the oceanfront inventory in the outer banks is single family homes, individual listings here in Myrtle beach is mostly the condo go do an undated search on Airbnb for Myrtle beach and you'll often see what does it look like when I look out the let's say the kitchen or the main area and I'm looking out to the ocean. What does my balcony look like? What's the furniture look like there? And then how nice is that view, you know, towards the beach and, and we do have a local client that we work with.

It's kind of like that's that money shot or that's that thumbnail or that hero shot, kind of like you were referring to a few minutes ago. How do we make that as appealing as possible? Maybe that's upgrading the furniture outside, which is not often on everybody's checklist in every single market. You know, we want to have comfortable and, you know, clean and ready to access, of course, outdoor furniture

in almost every listing. But in this particular market, I think it might make more of a difference. So if you've got the very cheap, low-quality plastic chair sitting out there with this million-dollar view, it's kind of like you're doing that photo probably a little bit of a difference. So if you've got the very cheap, low quality plastic chair sitting out there with this million dollar view, it's kind of like you're doing that photo probably a little bit of a disservice. If you've got a really nice premium outside chair,

that's nice and comfortable in that photo, I think it makes it more appealing. So that's one example I could point to on the thumbnail, but I'm sure you've done lots of testing around thumbnails as well. Love to hear your perspective on thumbnails, whether it's that idea or other ones when it comes to the click.

And again, this is an intro, and this is why you wanna try and step into your customer, your potential customer's shoes, is sometimes you wanna yin when everyone else is yanging, right? If you have 19 pictures of looking at the view to the ocean, or eight to 17 pictures, and your picture is the sunset picture,

or your picture is the dining table. Maybe in that scenario that's a better hero image. I saw a great down in Florida near Orlando, near Disney, there's just like a gazillion different listings and those first search result pages you got 18 pools. Well, there was one just had a bottle of wine and two glasses On on that search results. You're not trying to close the deal You're just trying to get a click. Sometimes it's easy to think I have I have to tell an entire story In one photo and a tiny bit of day No

You just want to get the click if you can get your click conversion from from, you know I think our percentage is about 10% across the board average you just want to get the click. If you can get your click conversion from, you know, our percentage is about 10% across the board average, you get it from one in 10 to, you know, one and a half in 10, suddenly your chances of increasing your revenue are so much stronger. And that's just as true on your direct booking site. When you have your product listing, if you've got, you know, 18 18 units and they're all pretty similar, you don't want to have 18 identical pictures. In my opinion, you want to mix it up a little bit in your product portfolio lead pictures so you can show a little bit of the destination story in one picture and a little bit of a room quality story in another. I think that's a great point, actually.

And one thing I think that does happen a lot is that, and I understand why folks do this, and this kind of comes up in the poll, the majority of the folks listening in today, Ben, kind of are that professional host or property manager persona. Many of our clients kind of fit that bucket as well, is that when you're in that situation, you often find yourself trying to be very fair to the owner, which I think is always a tough, tough thing to stomach sometimes,

because let's say you have a property that's not doing well, that owner trusted you with their $500,000 to $1 million property. Let's be honest, nowadays, that's what a quality vacation rental is going to cost you if you're going to go buy it and list it out there in pretty much any premier destination, whether it be in the US or Canada. And so they put a lot of money, their own money and their own investment into that. And then you probably sold them on the idea that I can manage this property,

I'm gonna get a bookings. Then if you're not doing that, you feel bad. Like that's a natural feeling. I mean, if you have any, I guess ethics, or if you wanna deliver with that person, you're not delivering for them. A common thing I see over and over again though, Ben, is people going, okay, I'm gonna go ahead

and put you at the top of the search results, even though you have no bookings. And sometimes I think that can be, to your point there, almost a bad thing, because we're now putting maybe what might be a subpar product or subpar property at the top of the listings, we're going and putting our thumb on the scale, if you will, showing that

listing up there, whereas other properties we have are doing better, but we want booking on this one. And it can kind of create this like tail chasing scenario. I've seen this over and over again in my career of we're trying to get this property listed and booked, and we're trying to get it out there. And people just aren't biting, you know, we're putting it out there, they're seeing it, they're just not, they're not booking it for whatever reason,

and it can become, you know, very frustrating. Obviously, on both sides, the owner side, I understand their frustration, and the property manager side, where they feel like, hey, I'm getting all these eyeballs, but it's not converting. So what are some things, when you do these audits on your side, Ben,

what are some things that you see that maybe aren't obvious at first glance, but then you do some digging? I think you've already said one, which is like zagging when other people are zigging, if you will, on the photo digging. I think you've already said one, which is like zagging what other people are zigging, if you will, on the photo itself. But once you get in that listing, what are some other things that come to mind that are like, you know, common mistakes that you're able to clean up

and improve the results from? I think especially in the resort side of things, in the condo product I've talked to that, first of all, is getting the balance right between your ideal customer and the story you want to tell them in those first five images that kind of dominate at the top of the page on whichever OTA or direct site you have. Are you telling the story of the destination? Are they coming to Myrtle Beach to golf? Are you telling the story of the resort? It's great for kids and it's got a kids pool, adults pool and a wave machine. Or are you

telling the story of the individual room out of the box? That's sort of one best practice, I think, on Airbnb. And it's a show the living room picture, if it's got a nice couch. But actually, you want to really think about what you're trying to sell in terms of that. On the individual homes, it's a little bit the same. It's like how much am I going inside? Am I going outside? I love your point about the view away from the from from the listing. In where I live, we have mountains all around us we don't get a proper sunset so I am literally obsessed when I go on vacation about finding

somewhere that's unobstructed facing west hoping for sunset so at the the Darm conference we were at last year yeah I missed the last 30 minutes of every day because I was running out to the beach to watch the sun go down. And I was like, why isn't everybody else out here? And they're like, you know, south Florida is like, we get that every day. So it's really kind of thinking about what's important to you, to your clients. One of the things we find in the content is, and we experiment with us, we don't have the right answer.

I'll be honest, yet. And it keeps the goalposts keep changing. But there's times when you wanna lead with a teaser to build intrigue and can get people to keep on digging into, oh, this sounds nice, let's keep going. And then there's times where you just wanna give people the facts. So, you know, when I see listings

and we have some listings like this still, unfortunately it says queen bed in the master, second bedroom, you've got a queen or two twins. Well, is that the queen bed or two twins and you've got two teenagers, that could be the deciding factor between the holiday of a lifetime and an absolute disaster. So trying to some part to be a listing, you're going to really want to have certainty. Make sure you're

spelling out pet friendly or any restrictions, those home truths. One tip that I do want to share, and I've been doing this since booking.com came to the hotel in 2016 and told me about you know, they got this thing called computers and AI that does lots of stuff all at once and does lots of testing. Booking.com chooses your pictures when you list with them, whether you list with booking.com or not. But if you do a search for your destination on booking.com, they're running thousands of multibariate experiments on their website every single day. They're trying thousands of multi-barrier experiments on their website every single day. They're trying to figure out what picture in their search results makes booking.com

the most money. So go take a look at those in my market, my local market, where I was a manager in Whistler. There's like this change from summer to winter. It was always a big talking point. Do you change at the end of March when there's still snow on the ground, and start selling summer because you're selling to people who haven't booked yet, who are thinking future? When do you put the first snowy picture on for winter sales? When I was running Whistler.com,

I would be advocating for the day after Labor Day, and some of my colleagues in marketing were like, well, what about the full colors? And when I was running Whistler.com, I would be advocating for the day after Labor Day. And some of my colleagues in marketing were like, well, what about the full colors? And I was like, well, the full colors is 8% of our revenue. So, and the ADR is down 70% compared to our Christmas rate. So let's put a winter picture up. And you normally end up ending up somewhere in between,

but Booking.com is doing that in real time every single day based on their conversion metrics. So it's always good to go steal a little look at Booking.com website, even if it's other listings and you get a flavor of what seems to be driving their conversion. Yeah, I love that. This wasn't our outline, but one more Booking.com thing

I'll drop in there is Booking.com is the best, I think, OTA platform far better, I think, than Airbnb in this respect, excuse me, achieving urgency. So the idea of you go into booking.com listing, you see a specific room or a villa or a condo, whatever the case may be. And they allude to the fact that we only have seven left, we only have four left of this room type. Or if you're looking at a property, it might be, hey, 75 other people have looked at this property in the past 24

hours, all these little, again, social cues or things to kind of create more urgency in getting that booking. There's one thing where it's like, the more desirable the property, the more people know intuitively that they have to book far in advance. And that's the battle that I think a lot of folks

out there are fighting right now, is they're seeing maybe a little bit of a slowdown in demand. But what many of our clients are seeing right now is that the demand is okay, but it's all last minute. And that causes lots of stress and anxiety, I think, that the demand is okay, but it's all last minute and that causes lots of You know stress and anxiety I think on the marketing and and sales and revenue side of things because you go is that booking actually Gonna fill in that I have the other opening I have in a week or two weeks or three weeks That's quite severe is that gonna fill in I think urgency is probably the best antidote that we have to that problem of

Trying to give people a reason to book early as early as possible Let's say it that way and then once we get their eyeballs on that listing page anything we can do there on the fence There's so many people on the fence if we can just do one thing to nudge him over, you know To Ben's point about photography imaging. I think that's great on my side. It would be urgency How can I get someone to be feel like if they don't book it now, they're gonna lose it That's kind of what I want that feeling to have in their mind subconsciously And if I can do that, I'm gonna get you know more results and more bookings from it. So I'll just stop there. Excellent. So Ben, let's turn the page slightly, just kind of keep on time. And you had talked a little bit about this idea of kind of this pre, I call it a pre flight

checklist, but maybe it's a pre launch checklist. So let's say, you know, one of the partners that you work with over there, Jetstream, it says, great, we're just acquired, you know, some new listings, or we're going to go launch 10 new listings and Whistler next week. What's kind of the pieces of the process to actually, what's kind of the pieces of the process to actually go through and kind of creates this cycle from your perspective? Yeah, we built this because there's so many thousands of little things you can change.

And it's actually quite important to figure out what's important, the most important thing to change next or to look at next. And there's definitely a order of doing this. When we started doing this, years and years ago, we'd focus on listing quality, we'd see poor performance, or we'd start with the photos and start with the descriptions. And really in the last four years, we've taken a more of a whole process approach. So this is what we call our optimization wheel and it runs in a very specific order, one, two, three, four.

You can see the numbers on this graphic. So the first thing is supply, supply, supply. In our world with our big resort clients, they connect to us via a PMS or a CRS system. Are they sending us the data that they should be sending us? Are we receiving the data that they think they're sending us? And let's get the supply right. Quite often, we haven't had a booking in a week, and then we go look at the supply and it's like, well, the supply has oh oops I switched it off or you know travel clicks which is the office of Nexus or the CRS or the PMS the second thing is in the demand channels active always be

checking your demand channels so Airbnb can pull you down for compliance check a customer service check do you have the right permit, is there something going on, did it get flagged? And you wouldn't believe how many times you just have to say, you know, are we on? So there's a great Chrome extension for this. You just put all of your URLs into a little Google Sheet and then you open up this Chrome extension, you paste the URLs in and it opens 36 Chrome tabs in your browser, which might slow your computer down, but then you don't have to go in and type in every link

and then you can just really quickly see if they are alive and working or if you get an error or a 404 redirect. So once you've got supply and demand, we've spent a lot of time in the last year and a half, which has really helped our growth in making sure that the prices are right. And I'm coming from a little bit of the hotel and resorts,

but with our fully managed partners or exclusive partners, the supply is as easy as, have I got the calendar back from the owner? You know, you're the property managers here who are reliant on owners, making sure we get the calendars back. A lot of places didn't used to give you a calendar till six months out, and you have to go and show them that there's tons of demand at 12 months and tons of people wanted to

rebook at the end of their vacation. So can you get them out further? In the pricing further in the pricing in the exclusive world? It's like, what's our comp set? Are we in the right place? Are we in the sweet spot? Really, that's where I spent time

doing revenue management. If you were sold out last summer, you don't wanna be the first one out of the 10 competitors to sell this summer too cheap. But I tell you what, if it's slow season in October and only one out of 10 sold, you might want to be that one, right, and push some, you know, shorter season inventory. And then the final step in the wheel, which we don't even really address until

we've got certainty in supply, demand and rates, is to then dive into the listing quality of photos and reviews and descriptions. It's funny because I feel like a lot of people go to that fourth one right away. You know, we did we used to we did that for years and it didn't serve us well. And the first one is something that I'll admit I'm not an expert in every single PMS out there. There's folks where they consult on that. That's all they do.

And you should probably reach out to those people because that's all they do all day long. And maybe sometimes I'll be honest. I take that for granted. I assume the PMS is working properly, but we shouldn't assume that, should we? You know what they say about assumptions, it gets you in some trouble.

So I like that idea a lot. One thing I've seen, there's a client that we work with where on one PMS, for example, when it goes to Airbnb platform, the rooms are not categorized or organized. just like the gallery photos you know i think that a lot of pms work that way where some other clients work with you they go through and they can actually set up those categories where it's like master bedroom one in bedroom to your living area that sort of thing

and i think it was a big deal i was like i was a nice to have a need to have this acclaim fix that and then they're like oh man like every be taken, you know, since that one change. And it was kind of more of a combination, maybe I would argue of number one and number four together in a way, because it was like, including listing quality, but it was a technical change on their PMS that actually created that opportunity. So I imagine those are somewhat correlated, right? Number one and number four might have some direct correlation to when you go and fix little, you know, hiccups and technical issues. Yeah. And it's just that going back to would I book this?

Some PMSs will have an option where you can set your hero images or even set your first five images in the gallery. But then sometimes one of the OTAs won't update. So there's certain versions like AB, EMB, and Verbo have just done big API upgrades. We've just been writing to those in the last couple of months. So there's all these tiny little changes and it's unintended consequences. So, you know, maybe something got toggled on, toggled off, switched on, switched off. I was working with a client and they had a beautifully, beautiful listing of Park City and

$17,000 a night. And the hero image was a picture of the toilet. And that wasn't intended, but that was just how it had come out. So again, you never know in this wheel where the big win is going to be. But my experience is if you start in this order, because by the time you get to good supply, good demand open, good pricing, you know, you can really then justify spending time on, you know, tweaking content and images. Yeah. And I assume what happens to the larger, the client, the more this can kind of become a little bit of an afterthought to write the more inventory online, the, hey, we're trying to manage 200 listings, you know, I've seen some of the clients that we work with, you know, Ben, they'll have one person responsible for this. And, and actually, most of the time, it's one person who's splitting their time between doing, let's

say, listings and reservations. So they might have the phone ran off the hook, or they've got guest issues they're dealing with. And then, oh, yeah, by the way, you know, Jane Doe, John Doe, we got a new listing, go ahead and get that thing pushed out on the OTA platforms. And the photos just came in yesterday, go ahead and launch it. And out on the OTA platforms. And the photos just came in yesterday, go ahead and launch it. And, you know, he or she might be doing that in very, very few minutes, you know, while they're trying to juggle other things.

So I think it's a good call out to talk about the fact that, you know, do you have a cadence for this? Maybe that's my final question on this topic, Ben. Is it like quarterly, is this a monthly thing? Let's say the numbers are good. There's no red flags that you're seeing. Is it just still something that just you go back and review regularly as well.

We've got a meeting right after this one with a partner with 145 resorts doing incredibly well. And I pulled out one of the best performing listings and I was taking a screenshot for my report and the hero image is still covered in snow. It's up in Lake Placid. And that was like a red, it's like, now, why is that? Maybe we're yinning when the rest of the competition are yanking or something. But,

you know, by the time we get to meet them, that photo, we measure this every single week. So we're looking at our conversion metrics on mass. One of the conversations that our team are having around AI is how do we stack? We've got way too much information to really be able to spot every single issue, but we're trying to measure at least once a week. And then if we see a listing suddenly have a drop in its search result listing view conversion week over week, then it's like, yikes, something slipped. Sometimes it's a beautiful, somebody's just launched 10 new listings on Airbnb down the street and you're not aware, right?

So sometimes it's factors out of your control. Other times it's something you, you know, if you missed a promotion in your tool or your dynamic pricing tool is, you know, drunken some funny juice or something and is throwing out prices from a signal or something, right? You haven't changed the right settings. So we try to look at this every week, but oh my, we've got a long way to go still. It's, it's, it's a lot of work. But it does pay off.

Yeah, I think, speaking of like the best AI use cases, it seems like the early thing that everyone has grasped on to in our world has been messaging, you know, oh, that this is going to be the way that we message guests and we save time doing that. Okay, fine. Like we can put that to the side for for the time being on a topic of today's discussion. But I think the summarization of law large bits of information, looking for anomalies to your point is probably one of the best AI use cases, because I'll give you an example from the SEO world that I live in. And I know you have some SEO knowledge as well done, but taking list of let's say, 5000 URLs and mapping redirects for them. When I was when I was at ICD years ago, I had to do redirects for a large property manager up in the Outer Banks by hand and I kid you not it took me over 80 hours to do these redirects by hand One-by-one finding a URL pasting it in going the old URL I did something not too dissimilar about a month ago with Gemini in probably eight to ten minutes You know It took me 80 hours because I was giving it all this information on URLs all the information on the new URL structure with the page Title intact and I said, you know find me the most similar URL and match it up in the spreadsheet. If you're not sure, just leave it blank. And it got 90 95% or something

of it just in one shot. While I mean, I was watching it do it, but I could have literally just like gone got a coffee, got a got a soda came back and would have been done. And I was like, that took me three weeks. The last agency that yeah, I think AI spotting trends. So if you download some sort of report from your PMS week of a week to your point of like number of bookings made views, like all the metrics you were talking about earlier, and you say, you know what, I do have limited time to show me the five worst, which had the five worst drop offs, and then you go work on those five. That's probably a good way to kind of like timebox yourself and use AI to your advantage instead of going and

pouring through a spreadsheet with, you know, 8,000 numbers in it that you probably can't immediately look at and know what the issue is So yeah, I mean for an example this wheel for one listing We're into 45 minutes to an hour of human time um, and what we're learning now is that Kind of the same thing for every listing. So that's on our our for next year is to how do we reduce that time from 45 minutes to an hour to maybe five minutes. And so our humans can actually really spend the time adding the value, not doing the detective work.

Yeah. Yeah. I love that. I couldn't agree more with that concept. So yeah, let's talk about launching that new property in the OTA. Maybe it's similar to this wheel kind of thing that we talked about a second ago, right? But when you're launching a new a new property, let's assume we've got some of the the base technology in a good shape, we know it's going to launch properly. Is there anything special that you do? I know one thing that comes to mind, I see some of our clients doing this is, hey, the first few guests on Airbnb, they often encourage you to do a discount or promotion. You know, it's a new listing, no reviews, that copy skin breed, maybe not as much trust as the listing, that's more established.

I'm just curious kind of your process on that. Yeah, I can't remember. Did I do a little chat GPT? Yeah, I think we got some good talking points here. Thank goodness for the chat GPT and building graphics because oh my, I'm like the world's worst artist. And I just typed this in and say you know three words in a bubble box and you know, hey, first of all, here it is. Um,

these are these are my three, you know, couldn't resist the USP for your ICP unique selling point for your ideal customer persona, trying to really drill down what that is before you start. And yeah, it all might change and you might have multiple persona types, but if you've got bunk beds in the second bedroom, then you might just want to skew a little more family.

And if you've got two queen beds, you might want to ham up the double master concept in your descriptions. The new listing discount is a really good way of like merchandising on Airbnb and Verbo and different direct booking sites is probably not as strong as you mentioned on booking.com and Expedia but the merchandising does make a difference that strike through really does make a perception difference. It's really worthwhile. It's hard because if you worry for your brand that you're always on sale, if you're always having a discount, always

having a promotion. But in our business people only come shopping once a year potentially unless you have a lot of you know repeat booking, repeat trips. So in their mind your sale sale is new for your marketing department. They might be tired of the same old, same old locals discount, stay five nights, get a discount, discount. And then the other thing is, this is going to be exactly opposite to, I think, the next slide, but progress, not perfection, is get it out there, get it done. I see probably from the revenue management work I do, I think the biggest mistake for new owners and new listing launches is there's a hang up on getting the perfect price. Right now, you know, when you launch any listing, Airbnb, Enverbo, Booking.com, all the OTAs are momentum

machines. They will reward every time they get some money in their pocket, in their guest fees or their commissions. That's what they're going to reward. There's whole YouTube channels about different tips and tricks to optimize, but my bottom line is if we're giving them money they'll give us bookings. So you want to just keep on moving and setting the rate and fine tuning the rate. If you're running rentals and you're less than 50% occupied in your main busy seasons, you shouldn't even

worry about it. You've got to get full. I come from you, you need to get busy and get good in terms of your service. Then you can work on your rates, because now you have reputation and reviews. And then the last piece of the pie, once you are busy with high rates, is to make sure that you've got as many of those bookings coming in direct. That's my progression. I think a lot of people start with, I want the really high rates first, and I don't like paying commissions. What happens is you get stuck with this unrealistic expectation and then Airbnb and BerboBogano.com go, oh, this guy isn't helping my business. They're going to page 17. So progress note perfection in the pricing and get it out there. And you're probably

going to take a few rates where you could have got a few more dollars. But next month, next season, next year, that's going to come back and pay dividends for you. We see, we see some of our listeners have hundreds of thousands of search views, because they've just become this momentum machine. When you've got a thousand plus listings, which are a lot of the destinations, and you're on the first page impression rate over 40%, you are doing something good. I love that idea. One thing that I've explained before, Ben, is this idea of like, presumably the owner of this property, let's say it is a property manager who's permitting that listing, what is in this for long haul? They're not in this for the next 60 days. Like hopefully they're in this for the next six to 10 years of owning this property, this asset, that

sort of thing, right? So let's say our first five bookings are to your point, let's say we sold them for too little. Oh no, we thought we could have got X per night and we instead sold it for X minus 30%. Who cares? Right? Like we're going to get 600 more bookings, you know, a thousand more bookings on that listing hopefully if we have a long relationship with that homeowner. If you were, you know, to your point, if you were too slow or if you weren't at the rate that we wanted to, it doesn't matter. It's a fixable issue. You know, you can just simply raise the pricing. You know, so I think that that's a you described it better than I did. But that's kind of how I've thought about it before, which is like, when things are moving, we

can put more advertising, we can put more eyeballs behind something. But at the end of the day, every customer is looking for value, whether it is a luxury listing, or, you know, bargain basement listing, every customer is looking for value. So they look at your listing and go, wow, you know, I maybe the person who was a little bit below that would would upgrade and say, I'm willing to pay 100 bucks more a night for this one, I'm willing to pay 225 more per night for this listing. And you get that momentum going. I think you described it well as like, that's the good way to think about it. So I love that. Awesome. So fees and show pricing. So turn the page here a little bit more, Ben,

maybe to I put it in here three times with my little chat, fees, fees, fees, you know, it's like, what's the real estate investors say, it's all about location, location, location. I think they're right in some concept, but nowadays it seems like fees are obviously the, can we escape them? I feel like we can't escape them. But it's sort of like, you know, they say death and taxes are inevitable. I feel like in our space, we could add a third one and death taxes and fees. So what's kind of the current landscape from your perspective on the OTA side of I got to charge all these fees. That's where my profitability comes from, but I know in Airbnb, for example,

my understanding is all the fees get run into one line item, that can be kind of messy. Yeah, like give me the lowdown on fees from your perspective today on Jetstream. Yeah, I mean, this has changed so much when I was running an OTA, whistler.com, and in the thousands, we used to hate when people added fees on,

and we thought it was deceptive and you didn't find out about the fees to the last minute, they just got hidden with the taxes. And then when I ran as property managers and hotels in the 2010s, it was like these fees are keeping us afloat. And actually, it doesn't seem to matter. People just, it's the fees and taxes, I'm going to pay what I'm going to pay. And that kept us you know, after the big recession, oh, 809 2010, you know, some of those fees were critical to keeping our business going. The big change that just happened is that in North America, or in the US, May the 12th, the new law came in that said if there's a fee, and it's's mandatory it has to be displayed in that price Box and that search result box. It can't be kind of slid in later and wrapped into the taxes. So in terms of

conversion fees used to be a conversion winner because he used to drop the fees in at the last minute and you know You've shown your your spouse the listing you're going to book and you're committed and you're down the funnel. That doesn't happen anymore. It's a lot more upfront pricing. So you really have to worry more about the overall price per night rather than the nightly rate, which was how search results used to present. So it kind of, I think the game is up on fees a little bit, but as a property manager, they may still be essential to your business how you split fees with your owners, whether it's

a management company fee, or it's a shared fee is really important. So I think we're going to see lots of scratching of heads in reservation departments and accounting departments as as rates come in in and making sure that the right fees go into the correct buckets whether it's a resort fee, a city improvement fee, a certain tax, mandatory housekeeping fee and then you have to make sure that you've updated your listings to reflect which fees are included, when they're going to get collected. At Jetstream we just wrote to three and a half thousand listings and said you're including fees

in the price. You can break them out as a separate line item in your tech and we will remit them back to you as separate line items but you can't kind of hide them in the content. One of our AI projects that we just finished last week was to update three and a,500 listing contents, short and long descriptions, to pull out any mention of mandatory fees payable later to say this is all included. We used a large language model for that.

It took less than an hour and cost $67 in processing fees. So in terms of a labor saving, that was quite substantial as well. So, fees can be really interesting. If you see Airbnb and Verbo, they're merchandising Everlave right now in their searches because essentially a lot of places have just gone up by 5%, 7%, $28 a night

in that kind of sticker shock price to the guest. And maybe that's why we've seen conversions slow down and maybe as people get used to the prices, oh yeah, I would have paid that fee anyway when I got there. Hopefully we'll see a bit of pickup for the summer. Yeah, I think that, you know, I've been an advocate, honestly, but in the past for fees, and it's like admitting, I don't know,

it's like admitting you have some dark secret or something like that. But we've worked with clients over the years, I can't miss a client this year, believe it or not been to add cleaning fees. She did not have cleaning fees for almost 10 years in business. And she this isn't like a hotel or resort property. This is a traditional, you know, cabin rental market. She'd never did cleaning fees was terrified to add them in just absolutely, you know,

scared, hey, this is going to kill my conversions, et cetera, et cetera. Long story short, she just put a simple, I think it's $69, memory service cleaning fee in there. And she's done over $10,000 in cleaning fees this year. She wasn't going to collect otherwise. Incredible. Yeah. Her profitability is obviously up significantly from that

because she can now actually pay the cleaner from that and then not have to take it out of her commission like she was doing before. So I think there's very few people that are under-feeing. That's one of them them that client that I mentioned, but the majority, of course, are trying to slide in everything possible. You know, I do think it's a bit of a maybe a black market or industry at times, you know, people do get

tired of these things. Well, VRM is in Vegas this year. And I sort of whenever I think Vegas, the second thing I think of, other than the casinos is, oh, when I get there, I'm gonna have to pay a $50 per night resort fee for stuff that I'm not even using because I'm at the conference all day. But that's kind of crazy. Yeah, kind of a no word. I guess.

Yeah, back in 20 2011. We switched our property management company. We said, Hey, owners, it's no longer 37% management fee. It's down to 20 something. And the guests are are gonna pay for cleaning Okay, and in terms of owner acquisition like that was even the good old days of 30 plus fees but it included the housekeeping costs and when we analyzed housekeeping costs It was like well on our average reservation the housekeeping cost that's about like 12% of the booking value

Alright, so we just, we've just have a much more compelling owner story, because the fees are the housekeeping fees have been pushed to the guest. And that was, you know, my boss's idea, and I was like, how can we make money at 25%? Well, it's like, it's the same money as 37% when you're paying for housekeeping. I was like, really? And you know, that was, it was awesome for owner acquisition because you know, the big company down the street

was still charging 35, 40% management fee and we're coming in at 20 something. And I think most of the vacation mental industry is now doing that, that fee structure where, you know, it's not baked, you know, it's not backed into your management fee to pay for housekeeping. Yeah, it's a good point. I think one thing that's really critical, I think, with all fees, whether and obviously have a lot more control over this on a direct booking site, you have less than the OTA side is just explaining your fee. I think if you do have a fee, I

think what people don't want to see is like admin fee, you know, or like just a booking fee of some kind, you know, obviously, and even Airbnb describes theirs, you know, on there, they say it's like a service fee, that's what they call it. But they say this is provide you with our platform and 24 seven guest support and these three things, which we could dispute a different day, the quality of those things. Maybe that's probably a separate webinar topic where we get more trouble with the folks over at Airbnb. But you know, at least they explain it right.

And I think we have clients that are introducing these fees, I think a cleaning fee is obviously very self-explanatory, but we have clients that are introducing maybe a platform fee or a booking fee. I'm like, explain what it is, you know, describe what it actually is that they're getting out of it. And they're not going to be thrilled by it, you know, obviously they're not excited the fee is there. But if you give some context, it's better than just like, you know, we have a client

who did a payment processing fee a little while ago, and they got more complaints about that from repeat guests than almost any other fee they added in there. Because it's like, what are you talking about? You know, I paid you with a credit card last year, and now I'm paying you with a credit card this year. And there's this 2% processing fee that I'm paying for my credit card. It's like, they saw it as unfair on the guest side. So it's hard for me to disagree with that. Yeah, I don't have a 10 word add in here other than just like, I think the goal is to explain them all the best possible, you know, obviously, charge as little a 10 more to add in here other than just like I think the goal is to explain them all the best possible You know, obviously charge as little as you need to you know as it were

But probably also be willing to do some testing, you know Maybe getting really willing to get rid of the fees for a little while see if that improves conversions Be willing to maybe test a little bit higher again Everyone's while I meet a client who's not charging any fees and I kind of have to talk them into it And then once we do we see you know some positive gains there So I guess if I could think of anything here Ben I think of like medicine, you know If you got a headache,

two excedrin will do me a lot of good in that scenario. But you certainly don't want to take 10 of them. You know, you got my colleagues. You also don't want the headache. So it's like we got we got some things in there, but we don't overdo them either. That's for sure. Yeah, for sure.

All good. So, yeah, you mentioned this. Sorry, we had some additional graphics in here. You know, the game the game is up on these fees, right? And I'm sorry, I'm doing a bad job. I've been here running the slides. But this is obviously a pop up that you see. This is very well, I believe. But yeah, maybe it's Expedia. It's honestly at the from this

screenshot total sidebar here. It's hard to tell this verbal or because they look so similar nowadays. But it's a similar one as well. So let's talk about that new listing thing we kind of touched on earlier. And you've got you know, you mentioned a few minutes ago, this idea of the momentum machine. Is there anything maybe maybe because we already hit that, let's go this direction, actually, I take that back and look into my time here as well, Ben, and trying to be aware of the fact that we've got folks for a few more minutes here. So a zombie listing, let's

say we did everything you described a few minutes ago, we launched that, you know, that property, we think we've got the tech, right? We think we've got the the pricing pretty fair, you know, we believe we have things in good place. And yet it's not seeing a pickup, it's not getting that momentum that we desire a few minutes ago. What's kind of your solve there? What are some things that you've done before to kind of like get that listing out of neutral if it is stuck in neutral? What's your perspective on that? Yeah, I think the next slide, I really went crazy on chat GPT with a couple of slides

here. We launched some technology a year and a half ago that made it our great plan integration with our resorts so much better. And so suddenly we were getting much better, more accurate promotional plan, promotion representation into the big channels. So suddenly our pricing came right down on the sweet spot on the money resorts with like you know 61 bedrooms to sell every night they're selling them everywhere else we still weren't getting any conversion so we we have this thing we call it PRP or CPR or whatever whatever the thing content pricing and reviews and that's really running through that that wheel make sure everything is good

We get into the thing and then we complete the wheel and we're still not getting anything and then this really made us think why? You know, why don't Airbnb and Verbo know that that we're the best game in town? So I think the next slide is Is our three strategies? for our CPR content and pricing and reviews. So the jugger milk for 10 cents at the back of the grocery store in the UK, it was always a loaf of bread, was 10p, 10 pence. And then drag you all the way through the grocery store. This one is the hardest for our revenue managers and our account managers to sell to partners.

What we say is take that ugly Tuesday, Wednesday, you've got an empty resort, you're not gonna sell it anyway, it's off season. Just make it the cheapest deal in town. Get it booked, get it booked, get it booked. You're gonna make a loss if you can cover a dollar on your marginal costs if you can pay for the shampoo it's a win it's not gonna cover anybody's salaries it's not gonna cover

the hydro bill or the lease on the office what you're trying to do is put the powders on to the body onto the onto the patient and just give it an electric shock, right? And what that does is the Verbo and Airbnb wake up and go, oh wow, yeah, we made some money just then, you know? And then they will start to get you back on the front page. So that's a pricing tool and that that works tremendously well. And it's extremely hard to get any of our customers to embrace. But when they do, it works great. The second one is, I'm sorry, Ben, could I interrupt you right there? I have one quick

question. So I have a client who has talked about this concept at length, and he has a day counter on his listings. So he goes, if I go a certain number of days where I don't get a booking on a listing, it sort of triggers this red flag, this alert, I think wheelhouse has that functionality, by the way, when the pricing software is out there. Is there any feedback you've had on that? Is it like if you go cold 10 days in a row, are you ripping out the strategy and seeing if that needs to go? What's your experience on that real quick? Yeah, we when we look at our, we look at every week, bookings last seven days, at a property

manager level, then at a resort level, then an individual listing level. And as soon as we see a zero, we start to get a little bit twitchy about doing that. But I love that idea is like you go dark wheelhouse. We use a wheelhouse when we do our pricing and revenue management. And we have literally the last date booked. And when I meet with our revenue managers, it's like, well, sort it by the last date booked. And when I meet with our managers, it's like, well, sort it by the last date booked from furthest away. And it's like, Okay, wow, that one has not a book in in three weeks. What are we going to do here? And that sometimes you have to

have a conversation with the owner. But yeah, that's that day since last booking is a great idea. Yeah, this particular property manager referring to his number is 10, by the way, you know, for everyone just 10 days in his particular market He's noticed that's when that's when it becomes going back to this idea That's when it becomes a zombie listing is when it gets that a mark You know before that he he doesn't worry so much, but when he gets the 10 he rips off the cords I'm sorry interrupted you but yeah, no, no, I mean we got a Resort partner that had a revenue strategy to to drive ADR, and they maybe pushed a little

bit too far. And now heading into their big booking season window, their cold first page impressions on Airbnb and Bobo are 50% less than they were saying last year. So now we're like, you're less occupied and you get less eyeballs. And now you're fighting what is, you know, in Southern Florida, a pretty tough market right now. So it's tough. The second one here is you can have a beautiful listing with great pricing, but if that last review is a one out of five, you've got to do something with that review. Now it's a dark science removing reviews from platforms. But the other way to do it is just to flush them away. And the only way you can flush away

a bad review is with good reviews. So that is the other thing if we have a stinking review, whether it's it's justified, and sometimes it is, you know, nothing, things don't go perfect every time. You just got to fill that listing, try and get five, five out of fives. And yeah, your average is still gonna take a hit. But when that person is in decision-making mode, they've got the family around them, that's probably the time when they open up the reviews. And if the first one says bed bugs,

you're probably in trouble. At the hotel, we had a full on code red bed bugs review response process to try and remove the review. And if you couldn't remove a bad review, then it was like, absolutely, we got to get this one bedroom out of view, we've got to get five great ones. And then the last one is just into the end of the photography. I think that's my attempt at a sunset picture. That was my chat GPT of a take a sunset shot. Yeah, I like that.

I think those are three solid ones and the exact same process that I go through by the way. So Ben, we're coming up against it. So that AI question that you teased at the beginning, let's get the payoff. What's that AI we need to go through here? So having just run an AI tool that we built in house to update content for three and a half thousand listings that work really well, over 95% success.

Now it's got me thinking, you know, used to design a listing for humans. What does it look like? And I don't look at, I don't really read the text. Certainly not till, you know, I start reading the text, if I'm going to get into trouble, if I book something that's not good enough for my wife. But look at the pictures, and then you read the text. And then search engines came along, where you got to build the text. So it's SEO friendly. And now we have these AI crawlers and AI agents, Should we now just like have another thousand words of content so AI crawlers can get to know you?

Like, how do you build for an AI SEO? Yeah, it's a good question. I think anyone who tells you they have the answer right now I think is probably selling you a load of nonsense to be honest with you, because I think it's very much in the air right now. I would say it's rare for us to look at a client website and go, oh, they've got everything covered. You know, like they've covered every question

that a guest may have. They've covered every single nook and cranny as far as information goes. So I think in the world of AI, if anything, it should be easy to over-educate over, you know, index, create more content versus less. And the cost of producing content has gone down 100X in the last two years, right?

Imagine you were hiring a freelancer, imagine they were in their office, in your office they had a salary and they were, okay, it's your job to go and write content on the website. Nowadays we can do that in a handful of prompts and click a few buttons and get back very good stuff. Is it perfect? No, but neither was the freelancer,

to be honest with you, trust me, I've hired many of them over the years. So they weren't perfect either. Of course, everyone will talk about the death of that role, which is a bummer, but that's the world we're living in. So, yeah, it's hard for me to justify, I would say, like going and trimming back content or trimming backwards, assuming that they are valuable information that you're giving people the context they want. So for example, maybe I

gave an example here to come to a close on that one would be sample travel itineraries. On a direct booking site, we have all the unlimited space in the world. Could we not, for each listing, have a little section underneath the property description and it goes, this trip is perfect for guys golf trips. You and I are going to go to Vegas and we're going to go golfing. That sounds fun. Let's do that. And then at the bottom of that, you know, some, some feedback on what that might look

like. Or let's say you go with your wife and it's the perfect romantic couples getaway, this property, different property. So you go click and it, you know, you generate a, let's say a review or a, uh, uh, just itinerary, excuse me, of how you might use that property for that use case. So why not? Right? Like I think that the more we can sell it to that person, here's the value use case of this property, the more we can personalize it, the better. One thing I'm very bullish on that I'm considering with a client right now is can we get a little more information while they're doing the date search? So right now we just ask for dates,

you know, but if we could build enough trust, could I get a little bit more information from them? Don't just tell me who's coming. Tell me why you're coming. And then could I then tailor or customize the properties that I suggest to you based on what you gave me? Even if you give me a one sentence or a two sentence description, I can probably recommend a lot better listings to you than if I just know, hey, this is what's available on, you know, June 24th to the 28th or whatever your dates were that you entered. So very bullish on that. And I think that's kind of the direction we're headed in for sure.

That's interesting. When I was a reservation agent, once I got comfortable doing it, I used to just go in to pick up the phone call and I'd be like, what's the story? Why are you coming? And then you could get the dates and then you could kind of fit that. So it's kind of gone full circle in 30 years. Yeah. Yeah. I like that. Yeah. And why not?

Could you not see a future where an AI agent is the one reaching out to you or calling you and saying, hey, Ben, it's been two years since you've came here to the States of Florida. We'd love to have you back. Is there any reason for your travel that you want to come back? And the answer may be no.

Or there may be, oh, you know what? We have thought about it before. We were just talking about it. Could you call me back in two days? And my wife and I will talk about it by then. The AI agent will go, yeah, I'm happy to do that. I'll call you back in two days, no problem. know, my wife and I will talk about it by then. The AI agent will go, yeah, happy to do that. I'll call you back in two days, no problem. So, awesome.

Well, Ben, I knew our time here. And for you and the lovely folks at Jetstream, you offered something cool to folks who are coming in and attending and watching the webinar. So maybe give a quick kind of breakdown of what it's like to work with, you know, you and Jetstream. And then I'll do a slide on that. And then we'll let folks depart for today.

Absolutely. I just want to thank you, Conrad. It's been a pleasure to be with you today and the people who've joined. We're in it for the long term with our partners. So as we were talking earlier, those first few bookings, they may not be perfect. And we're happy to talk to you.

We're very friendly and approachable, get you going. And then we're in it for the long term. So the first 10 bookings are free of all fees, because we're we're committed to getting that momentum is really as a momentum machine. And we were we're a long term company. So if anyone wants to reach out, you can find me on LinkedIn. Yeah, I'll put a link by the way, Ben, in the show notes, or like below this video, if you're watching recording later on, and folks can do that. And then obviously, I'll send most overdue, Ben, and people can check that out. I mentioned the top of the call the book that I worked on back in 2022. I think a lot of

what we talked about, you know, today kind of talks about some of the concepts in the in the pieces, the marketing tactics that we covered in the book. If you'd like a copy of the book, if you're in the States, I can send you a physical copy to your mailing address of choice. So just let me know that if you're elsewhere international, haven't figured out that international shipping quite yet, it's a little bit trickier than you would assume Happy to send me a PDF copy so you can, you know, watch it on your device or go through it on your device. So just email me bonus at Conrad at buildupbookings.com. Just email that to me bonus or bonus book or something like that. And then that'll get triaged and I can send that out to you. Obviously, if you're in the US and

you want a physical copy, please do include your address. Otherwise, I'm just gonna reply and say, give me your address. Otherwise, I'll give you the PDF copy from there. So again, we'll end on Ben's promo panel here for Jetstream. Thank you, Ben, for popping on. Really appreciate it. Obviously, we've had a handful of discussions, you know, off camera, off recording, not only about this, but other ventures, and looking forward to seeing what build-up in Jetstream can do in the future. So thanks so much, Ben.

Appreciate it. Have an awesome rest of your day. Thank you. Cheers. Yep. Yes, indeed. Bye-bye.