Heads In Beds Show - Keyword Research TIPS To Maximize The Search Traffic To Your Vacation Rental Website

Episode Date: June 5, 2024

In this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Expedia Group Report🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

Welcome to the Heads and Beds show where we teach you how to get more properties, earn more revenue per property, and increase your occupancy. I'm your co-host Conrad. And I'm your co-host Paul. All right there, Paul. Good afternoon. How's it going it's a fun week this week uh we've already been talking a little bit of sports uh the our our respective playoff uh races we'll say them right now are in similar positions um not quite i know i know i know but i had to have a little fun there um fortunately the timbrels uh are up to oh right now and i gotta tell you the boys are just loving it it is watch the whole game on sunday saturday afternoon

watch the first half of the game tuesday night this is now they're not gonna get to watch the next two i think because i think we got a 9 30 or something coming up because that's the way it goes in the west but uh but yeah this is this is a fun time so how's your one-to-one series going there yeah it's it's funny so the listener will listen to this in the future and one of two things so as we right as we record this it's one-to-one in the celtics series against the heat one of two things will happen this is what i was texting you last night that was a weird three point variance game last night the one they lost and everything will return to normal and then one to five games like that's a reasonable assumption that that might occur yep that's possible path two which is the path i hope we don't go down um this may be your last ever episode

of this were the case after the series is over is they drop the ball so badly literally and figuratively that they lose being quote unquote the most dominant regular season team in X number of years or whatever certainly one of the most dominant Celtics regular season teams that I've ever seen in my 20 odd years of watching Celtics since I was a kid and they will be not just a

letdown letdown is not the right word it's not the appropriate choice of words for that scenario it will be catastrophic and heads will roll like coaching changes oh yeah trading players it'll be it'll be like a billion a multi-billion dollar franchise is currently hangs in the balance and the listener may be listening to this right now be like what do you mean they won in five games why are you complaining because i have that feeling i have that gross feeling in my stomach right now that it could go very poorly and that makes me very nervous so that's all we need to say about that i would say as a minnesota sports fan i can completely commiserate with you there because as as as i also referenced we have two

series wins in our entire history you have i know i know i shouldn't complain i shouldn't complain but there's some i have said this before though there is something about watching a team when it seems bad like the red sox have been bad lately, and you don't get any hopes up. You just watch them. You know they're no good. It's fine. It's whatever.

You don't have a strong emotional reaction to it. They've been very good during my childhood years and teen years, and now they're not. And it's not preferable, but you can live with that. That's okay. It's the teams that are good, that have potential, that let you down, that really just get you right in the feels because you think you could have been somebody. This somebody, you know, you could, this could have

been a team that we thought about for a long time. If it goes to Miami, then it'll be egregiously. You'll think about it for a long time, just in a very different way. It'll, it'll be very bad. So anyways, you know, what's not bad. And what I actually kind of find fun is keyword research. So today's topic is all about keyword research. We've done various topics on SEO and we've talked about keyword research before, but this was kind of your idea, Paul, to kind of delve a little bit deeper, maybe into this well of, um, of keyword research, because it is a pretty interesting topic. I think people do misunderstand exactly what keyword research looks like. I think people often pick topics on the guest marketing side. Maybe we could talk a

little bit about the owner marketing side. Keywords matter there quite a bit. Um, that I think are not always optimally, I would argue, set up to make sure that they're getting the right type of traffic. There's traffic and then there's the intent behind that traffic. And I think those two can get conflated. So what do you want to start with? What does the listener need to know about keyword research at a high level? And then let's get into the weeds on this one.

This will be fun going into the specifics. I think truly the most important thing to understand is there's not one way to do it. And we did. We actually found an article here that we're going to be referencing probably a little bit back and forth. But it is. There's a lot of different ways to position your business with the keyword research as you're kind of doing it here.

I mean, you've got the great air table for multiple, multiple, multiple different types of content that can be created. But when you're doing it, don't be afraid to look at it through different lenses, I think is the best way to do it. Because again, I think that's something that even if maybe you're working with an agency and it doesn't seem like they're looking at SEO the same way as you, that's something that I think this gives you a different vantage point of how to look at a conversation, a keyword research conversation with anybody you're going to be

working with on the SEO side of things. I think that's, if we can get one piece of value for you there, it's how to have that conversation a little better. Yeah, I think my take on it, and this is the example I've always given before, a lot of agencies will do this the spreadsheet dump which funny enough was referenced in this article i didn't call it that exact thing but that's what it is which is that we'll do destin in florida as an example right you're going into do research for destin florida you put destin or destin florida into hrefs or sem rush or pick your keyword tool of choice you click export and then you start to come through that list well that's fine like you will get some ideas from that but this is the example i always give um and funny enough i was just there not too long ago. If you did that for Paris, France,

you would never find the keyword Eiffel tower, right? Cause like nowhere in Eiffel tower, does it contain the keyword or the word Paris, right? Like that is an iconic landmark inside of Paris, obviously the most iconic landmark in Paris. And yet if you did a spreadsheet dump keyword, not knowing anything about Paris, you would never encounter the keyword Eiffel tower or keywords like, and again, this isn't perfect because of the differences in language and things like that, but vacation rentals near the Eiffel Tower,

things to do near the Eiffel Tower, restaurants near the Eiffel Tower and so on and so forth. So you would miss out on what I assume to be decent keyword opportunities. And I'm sure pages with that content on them are ranking very well. We don't have a client there,

but that's my assumption. You know, we can correct me if we're wrong on that. So that's the most obvious example because everyone can then picture that in their mind. Oh yeah, what is your version of the Eiffel Tower? Meaning like, what are things that people are interested in, in your destination from like a guest marketing standpoint, that people doesn't contain the name of the area, but it's actually like an important thing that you could write about. And if you think about it more in terms of topics, like I think people get so down in the weeds on keywords because they maybe have seen too, like an SEO agency before, a like different keywords on their page, which basically feel like the same thing.

So this is like SEO era 2011. Right. But we'd have a page called vacation rentals in North Myrtle Beach. And then we'd have a page called North Myrtle Beach vacation rentals. Right. As an example, that's like very 2011 era SEO that I cleaned up some of that work when I first started doing this kind of stuff back in 2014, 2013. I was like, wow, that's dumb. It makes no sense. So people think keywords are that, and that's not at all what keywords are. Keywords in my mind are topics. What are the topics that

we're covering? And then what kind of search results match the user intent on those topics, the searcher intent on those topics? Can we make our article comprehensive? So if you think about it from that view, I think you'll get much better quality ideas to your point, Paul. And I like the idea a lot of not having someone who's an SEO nerd giving you ideas because you will almost always take something that they come up with and actually be able to produce it and make an article on a website that's actually going to rank well and make valuable traffic. I think the other side is, I mean, sometimes we do, we get into the, we get into the over

analysis of, oh my gosh, this is a impossible keyword difficulty, or this is so hard, or it's going to be, there's so many people going after this keyword, but when it comes right down to it, like it, that doesn't mean it's a bad keyword. It's still probably a very beneficial keyword. It just means that there's going to be some additional work that has to go into it. So I think that like, don't like, don't let the keyword research scare you away from actually attacking some of these keywords and going after and producing content that's going to help you maybe rank for it,

but ultimately give people a better experience on your website or in anything else they're going to do with you. So that's, I think it's not good and bad. It's really making sure that you just have a better evaluation of what we're doing here. Yeah, that makes a lot of sense. So let's go into some of the specifics.

I have a list that I posted on LinkedIn before. I put it in the chat for you and I to kind of take a peek at. And we call this list actually starter content ideas. So we have things broken down into categories. Now, this is very much coming at it from the guest point of view on the keywords and things like that. So we have things broken into categories, for example, like activities, we have attractions, we have food and drinks, area information, events, travel tips.

So those are like the, I think that's six, six different categories. And I find that really useful as kind of an interesting way to think about typically like how we might post or publish content on a client's blog as well. So we're making area information. Let me go into activities just because it's the first one up here on my list. Now, the thing is too, these are not meant to be 100% REPL related, I should say, excuse me, to every single client. So for example, we have stuff in here about beachfront things to do or something like that, things to do at the beach. And we have ski market information, which is obviously two completely different things.

But let's do this keyword because this might be a decent one, especially it kind of combines two ideas, seasons and activities. We have clients where we've done things to do in summer in destination. So things to do in summer in Destin, Florida, things to do in summer in Outer Banks, for example, that sort of thing.

You can then tailor the content for that particular season. And that type of content works very well if you're trying to promote a specific season and get people interested in that season as they're researching online where they might want to go travel to. So I love those articles because I think they catch on a few different things. Number one, it's more specific. It's not quite as competitive. Things to do in destination

is very competitive in almost all destinations. That's hard to rank for. It doesn't mean you can't, just means it's harder if you don't have all the domain authority and history in your website and things like that. That can be harder. But things to do in winter in destination is actually not as hard to rank for. There's still good search volume there, not as much as things to do, obviously, but good search volume. And it may fit exactly what you're after, which is like our occupancy is low during the winter.

Let me talk about things to do. Let me get people on a page on my website about things to do in the winter and then push them for them to stay in our properties, you know, and experience all these awesome things. So it fits together so nicely from like a puzzle piece perspective that I always like keywords like that from our activities kind of starter list.

Even if it's not going to drive tens of thousands of visits like things to do, it's probably going to drive more, a little bit more relevant, and it's going to work a little bit quicker in my experience. So maybe you could talk through that for a minute quickly, which is like the intent behind the search matters quite a bit when you're trying to actually build bookings from traffic. No doubt about it. I mean, I think that was something that we really focused a lot on that during pandemic. We had to shift some of that content focus to market related content. So I think that fit in with that very seasonal content as well. I mean, here's the thing is that the more granular the search term with that search intent, the better likelihood that you're going, it is, they're going to be further down the funnel when we're looking at it from just a purely

sales funnel point of view. So like if they're looking for vacation rentals in area, okay, they know a city that they want to travel to. Maybe that may not even be the destination they end up in. If they're talking about beachfront, if they're talking about waterfront, if they're talking about specific communities, the further you go down in granularity on any of the keyword intent that you see, the further they are down the funnel. They've already done some research. They already know. Now, maybe they didn't need to do research. Maybe they already had that tribal knowledge up here already. But I think that's the key is that the more granular you can go with that, that's why I love that you have over a hundred blog topics here

because there are people who are doing these searches. It's the same reason when we get back over to the owner's side that we build out any of the content we do as granularly as we do for specific property types, specific accommodation types, specific neighborhood types, stuff like that, because there are so few

people doing the searches, we want every opportunity to show up there. And I think that that's the same way there. When you get down to this level, there are going to be fewer people doing the searches. So you want to make sure you're giving them the value they need. And ultimately it is, you're giving them a place to find the answer. And if they're looking to book, if they're looking to book that travel, if they're looking to learn more about your owner services, you've driven them down to the right landing page endpoint destination there. I think that's really important. Yeah. And this is more my intuition and my feeling that I can prove to you in the Google documentation that this is how it goes, right? This is just having done this now for quite some time across hundreds of sites. This is kind of what I've seen, which is that Google, I think, rewards sites that write

this kind of long tail content a little bit more than sites that only try to go after the big keywords, right? And the good news about the businesses that we get to market, and if you're listening and you're a vacation manager, is that you have a real business tied to your content if you're doing this type of information. Whereas there's a lot of sites out there on the internet, and I own some of them, by the way, to be clear. Like I've built sites like this before

that are pure content plays. They have no real, quote unquote, real business. I'm putting this in air quotes for the listener, real business tied to them. And Google with these updates has made it very clear that that is not the type of site that they want to rank highly in search. They want to rank sites in search

that are tied to real businesses that have real identities behind them, so on and so forth. That site has done much better in search. Like a lot of our clients have done better in search than my own websites that I own using the same content approach, using the same SEO tactics. But because it's just a content site, it's not an actual real business. We don't see the same benefit on at least as of right now with these latest Google algorithm

updates. So again, I can't point to like hundreds of examples of that. This is just my take of like having done this for some time and seeing these updates. You are going to benefit more from this than someone down the street making, you know, Destin, Florida, visit Destin, Florida, vacations.com. And then trying to just write a blog as opposed to you using the blog to support your commerce engine, which is people booking vacation rentals on your website. So that's a good thing in my mind, right?

Like you can lean into that and you could see a lot of benefits from that in my experience. So let me do like one more example. And then we, I want to go down the other path really quickly. Cause I have no owner ideas in here. And I'm curious actually how you'd approach that with a blog content specifically for owners. Yeah. Let's go to, okay. So some good examples, again, the most obvious one to do might be like area name restaurants. So like Destin, Florida restaurants might be a good example of what to do in the food drinks category. We actually find that there's so much extra search volume there that again, it's not really well, you know, tackled. So for example, you could do type. So like best pizza restaurants, best Mexican food restaurants, best sushi restaurants,

if that were appropriate in your location and so on and so forth. We've also had a ton of success doing things like restaurants that allow dogs or like restaurants with outdoor seating that actually blew up during COVID for a while, you know, outdoor seating stuff that was really popular, as well as like type searches. So for example, like best lunch spots in Destin, Florida, best breakfast spots in Destin, Florida, kind of doing that kind of content. So just a handful of ideas, but I think that'll kind of help give the listener hopefully some, you know, inspiration for if I'm going to make a piece of content, not only do you hope that it's ranks well on Google, you get traffic, we get some benefit from that, obviously, not only do you hope to your's ranks well on Google, you get traffic, we get some benefit from that, obviously. Not only do you hope, to your point

from a few minutes ago, Paul, that it's a relevant person coming to that article, that's kind of like, you know, useful as well. But imagine, I've said this to people before too, imagine we had to put all the content that we're producing on the blog into a travel guide that's going to come to a guest that's staying next week with us. So if you were welcoming someone, a friend, a family member to your hometown, you sent them a list of things for them to reference in their trip, would your article be one of them? That's such an interesting, I think, way to think about it. Oh, yeah. Because once you reach that level of content production, I'm going to put this in my guidebook, hundreds of guests that are coming in are going to see this blog post that we've written,

or maybe an external agency wrote it for you, but you've edited it, you made sure it was legit, you made sure it had a lot of restaurants in it, or actually the best breakfast spot, and so on and so forth. then that's the type of content our experience at Google really rewards and they see a lot of benefit from it. So these are all guest ideas. We've been mostly guest focused so far. You've touched on owner,

you know, dabbed here and there. What's kind of your take on blogging for owner? Because not a lot of people are doing that homeowner marketing through blog content creation is, you know, what's kind of your thoughts on how that could work well to get more homeowners as well?

I think a lot of it is based around the content that you put on your landing page right now. But I think with every landing page that's out there, whether it's a mandatory landing page, whether it's something you custom built, whether it's one of the other agency pages that are built with the website builders, anything like that, they could all be more. There could always be more there. And I think that's because you don't want to overwhelm people. It still has to be a conversion machine where you're getting people to fill out the forms, get your calls to action, call you, whatever it is. So I do. I think that anytime you're putting together that content, it's just an opportunity to further expand on what you're doing. And I think if you are, if you're really hitting on some of those

key messaging items that we talk about, whether that is, you know, talking about your, the features and the benefits that truly set you apart, talk about your revenue management. Some people want to hear about what you, you know, that, that is one area where revenue management in everything we do on the owner side, it is limited search volume, but there's some search volume for revenue management. Now may not be the intent we're ultimately looking for, but I think if you're giving potential homeowners that answer of how you do it, that's what we're looking for here. I think being able to talk more about your USPs, I think that's important. I think for everybody who talks about 24 seven support, nobody's written a blog article or even a little story about how they provided that 24-7 support, how you provide additional owner perks, how you provide the right experience for

guests and walking someone through what a guest check-in looks like, what a property onboarding looks like. There are definitely some steps of onboarding with steps of the property management service. Very, very limited, very niche keywords. But if you have people doing these keywords at that homeowner level, they start to provide that value. And the other nice thing about all the owner side of things is it's super low competition because no one is really doing it. Everybody is focusing those efforts on the guest side of things primarily so that there is a lot of low hanging fruit. The other side that I would say we've seen quite a bit of content that as regulation is pushed in further, anything relating to short-term rental regulations, vacation rental

regulations, management regulations of any kind there. I think that is something that people are doing those searches and whether or not they end up choosing you or choosing to do a short term rental, giving them that resource, being that resource that even sends them back to a government, a city. I mean, those are the keywords that people are also looking for. If they're higher up in that owner journey, say maybe they own, maybe they don't, maybe they're looking to invest in an area. And that's where that's hopefully fingers crossed if they're, you know, it is, that's, that's our dream persona, but hopefully they are doing that due diligence of STR regulation when they're looking at purchasing a home in a specific area. So yeah, I think focusing on what you do,

how you do it better, letting yourself stand out, we can always expand upon that. And if you don't have that type of content readily available that you can produce, I think that is, that's an opportunity to workshop it, figure out and put together a little more information there. I think we picked at this one before, but the idea of trust on a landing page is so important, right? The lead is often researching, they're looking, they're browsing, they're gathering information, but the whole time what's imprinting the back of their brain is, can I trust this company? Is it worth me even reaching out to them in the first place?

I did a search. I went on Google. I found company XYZ. They promised to manage my vacation rental. We've alluded to this before. So we're saying things that we repeat, but they all say the same thing. I'm going to revenue manage your property. I'm going to clean it.

I'm going to keep it in great shape. I'm going to vet the guests. I'm going to send you a check every month. That's going to be all on my shoulders, not on your shoulders. And you get to keep 80%. What a deal, right? But everyone says the same thing. So what I was thinking as you were articulating those ideas, which I think are excellent, by the way, is great. Here's your chance to prove it. If you are,

in fact, as good as you say you are, here's your chance to prove it and give yourself some time to prove that you are, in fact, the best revenue manager in Destin or the best revenue manager in San Diego or whatever the case may be. Because ultimately, if you are the best revenue manager in that market, it's gonna be very obvious. It's gonna be very clear by reading, you know, content or, you know, I was thinking too, to be honest with you, that maybe a case study would make a lot of sense as even like a blog post as something that would actually be beneficial or logical as a blog post. And then if you have that be, you know, a case study or something like that, or just

like explaining your revenue management strategy, maybe talking about what tools you're using um what specific maybe like revenue management tools you're using i'm using price labs or i'm using you know wheelhouse or whatever tool you're using that's fine um that would be kind of the the right approach there and then once you have that all set up you're going to be a lot more comfortable to be able to again we were saying this a second ago on the guest side of things show your guests that you have this particular um you know information about restaurants or things to do or whatever the case may be. Awesome. Now you can show a potential owner, oh, you want to know how we manage your revenue? Here's a, you know, blog post explaining everything that we do,

you know, about revenue management. And that's going to make you really stand out from the crowd for sure. But honestly, Paul, I think having the content produced is great. But one question I was asking you, I'm curious about on the owner side, because your leads are so valuable on the owner side, is what about like call to actions and actually getting someone to click? So let's say they're reading that article about revenue management, or they're reading the article about insert topic here on the owner side. How do you actually try to get people to go from that into like a lead form or some kind of like next step from a call to action perspective?

I think that's the bugaboo of everything. And I think that that's the difficult part of any content we're producing on the blog side, the guests, owners, anything is how do you make that seamless transition? I think it's, I would say it's almost harder to do on the owner side because how do you really, like, what is that call to action that transitions? I mean, contact us is easy to contact us to learn more. Yeah, that works. See the benefit for your home, something like that. Those call to actions are good. We use a lot of lead. We do use the lead magnet of the ROI calculator. That's typically how we drive them back. So for revenue management blog, hey, see how much you could potentially earn. That's a nice, easy transition and segue there.

That's a nice, easy transition and segue there. Not always the case in all of those things that you're going to do, but we also help some partners put together checklists and property checklists and house cleaning checklists, housekeeping checklists, things like that. I think being able to tie it back to tangibly something that they can download that is a true lead magnet or on the revenue side, being able to tie that back to how they could potentially how they could how they could earn that money if they're if they're partnering with you i think that's that's critical you know on the guest side it was i think that was something we tried to do a lot is build in specific units to some of that content where those were applicable

okay this is an oceanfront property or or this is easy access to this park or something like that where, okay, direct link back to that listing URL and then getting them down the funnel that way. Probably not quite as direct there, but I think the best way to understand that, I mean, it is, you can put that measurement in place, do a hot jar, do a clarity,

see what people are doing once they, I mean, that is, that's put that measurement in place, do a hot jar, do a clarity, see what people are doing once they, and that is, that's the benefit. We know what people are doing once they hit those landing pages on Venturi, and once they hit to some of these sub pages, are they getting back? Well, for these blog posts, I think that that's, you may not think of looking at those recordings that include those blog posts, recordings that include those blog posts, but they are going to give you kind of that next step of, yeah, you can look in Google Analytics at the path exploration, but something like that's going to tell you, okay, where did they go? What piece of information, what was that cutoff point in the content where they no longer found it valuable and where'd they go from there? And I think that that's something that you may not think that that's the first place you want to do it.

You want to look at more of those high interaction points, your homepage, your booking pages, stuff like that. Blogs have just the same value on some of that session recording and heat mapping. And a higher quantity of traffic, you know, to your point, right? It's like, you might be able to attract more people to read a blog post about your approach to revenue management because they're curious and they might click because they're curious. Oh yeah. How do you do this? Whereas like the lead form is kind of, it feels like this terminal event. You know, the lead form is like, you know, asking someone to marry you, like the idea of passing over their contact

information and Hey, you know, they know what's going to happen when they fill that out. This guy's going to call me a thousand times or this woman, whatever, going to call me a thousand times. You know, it's like, there's always that hesitation on the lead form side of things. My wife's shopping for a car right now, by the way. And if you ever fill out your, especially nowadays, right, your phone number on one of these, you know, car websites, they have all the tech in the world. They're almost, they're better than the agents, the real estate agents, honestly. They call you, text you, send you a video. Like they have all these pieces in place because these car guys, first of all, they're all commissioned, right? So they're all out there hunting for their, you know, hunting for their

livelihood, so to speak, but they have every tool under the sun to get in touch with the lead, which I think is interesting framing of how we do, you know, some of the lead response stuff on both the guest side and the owner side, right? Like I think a lot of people, the reservationist gets diminished nowadays, right? Oh, you can just book online and stuff like that. Okay. Like that's, that's fine. Like you're right. A lot of people book online. That's excellent. But our blog content is a way to explain kind of what our brand stands for. What do we talk about online? How can people learn more about it? And then your reservationist can be almost like the human manifestation of like what your blog and what your information is about if it's on the guest side or that business person

is that manifestation on the homeowner side of things. So, you know, it's, it's one of those things I haven't yet seen a company, I don't know how many years I'm into doing this kind of stuff now, eight years at this point, that produces too much content. Now you would think with AI, people would have figured out

that they could generate a lot of content, but even people I see using these AI tools, funny enough, I would think the only benefit would be volume. Hey, I can pump out 50 articles about revenue management. The problem is it's so bad, much of this AI content,

that I feel like people read it and look at it and they know it's crap and they don't even feel comfortable publishing it. I don't even want to associate my company or my brand with this AI content because it's that bad. It's that low quality, which again, is a signal for you if you're on the other side of it, thinking about keyword research and this idea of creating topics, whether it's for guests or homeowners, that the bar isn't that high on this long tail stuff. Hey, things to do in keyword, like we're saying earlier is hard. There's no doubt about it, but making that, you know, long tail blog posts may not be as hard as you think. And you're going to really stand out by making it something that's truly unique and useful, whether it is again, homeowner or guest related. All keyword research is, is

giving you tips, pointers, you know, pointing you in directions of keywords. It's giving you the idea of what could be potential. You don't know. Like, you know what? Some of the content you produce might not produce a lick of organic traffic to your website. But if one person has that as a step along the funnel, the booking path that was effective for them, there's value in it. I mean, it it is you're not going to have too many pages okay google might not index that one as frequently probably not as important but the value of just creating that content long term is going to benefit it is that you you can say there are signals that probably don't mean as much i still think the consistency

of putting content on a website is still a very strong content for SEO. And the reason, the way you put the right content out there more consistently is doing the right keyword research. So, yeah. Yeah, I know. I think you make a lot of good points there. I know we're kind of at time here,

so we'll have to button this one up. But if anyone wants the starter content ideas list, I posted a version of it on LinkedIn before, but it was kind of like a screenshot of it. It wasn't the actual document. I'll send the document to you guys if you want it. Um, now is, does this replace the need to do all keyword research on the guest side? No, but it's a really helpful starter list to kind of get you going.

And we've taken this list with our clients that we work with on the SEO side of things, content production, et cetera. And been like, you know, we could start with this, do some research, figure out some ideas and then kind of build, you know, a whole annual plan, depending on how many articles you're doing. Again, this is, let me get the idea, the total number here. It's a lot of ideas in a year. Yeah, 40, I have to sum it up, but it's probably somewhere around the 100 mark as far as total number of content ideas.

So if you did two per month, you would have 50 months worth of content to produce if you made everything on this list. Again, there's a lot of things on this list that wouldn't make sense, depending on the area that you're in and things like that. But regardless, it may help you. So if you want that, let me know. Some of these ideas actually were actually in my book, Mastering Vocational Marketing. There's a link in the show notes to that if you want to pick that up, may get some value

out of that. Otherwise, I think some value that can be passed along is, number one, you now know, listener, dear listener, the outcome of the Celtic Se seed series um we are thoughtful and hopeful yeah and praying that it went well you also know the outcome of the NFL draft which is today as we're recording um and we're hoping that Paul got what he wanted and I got what I wanted kind of like a kid going downstairs you know at Christmas time like you're looking under that tree and you hope it's what you want but the truth is we're not going to know if it's actually what we want until basically a year from today you know three years four years down the road yeah honestly but like you'll know if at least you kind of are on the right track a year from now so

either way it'll be entertaining we'll watch it we'll tune in we'll see what's going on and we thank you the listener for letting us do some of the sports talk for a few minutes at the beginning you know paul and i will record a whole episode on that if you let us which is not really why you listen but if you go ahead and leave five stars in your podcast app of choice, that would help us motivate us to produce even more stuff. We'll try to cut down the sports talk and ramp up the vocational marketing talk. That's what you're actually here for. And we thank you for listening and we'll catch you in the next episode of the Heads and Beds show. Appreciate you.