Heads In Beds Show - News And Notes Mid-Year 2026 Show Update

Episode Date: June 17, 2026

In this episode Conrad and Paul give a mid-year update on the show, marketing news and notes and trends impacting the year so far 2026. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteBook A Call With Us🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

Welcome to the Heads of Med Show presented by Build Up Bookings. We teach you how to get more vacational properties, earn more revenue per property, master marketing, and increase your occupancy. Take your vacation rental marketing game to the next level by listening in. I'm your co-host Conrad. And I'm your co-host, Paul. You know, as the folks are listening to this, Paul, we're doing a news and notes update here. Maybe they'll know the winner of the NBA finals.

But as of our recording this episode, we only know the result of game one. And it is the New York Knickerbockers that are actually winning game one. Pretty interesting stuff, isn't it? Pretty interesting stuff. Who would have thunk it? I will admit my prediction was Spurs in fact. Still is. I wasn't going to go to that.

I was going to say Spurs and Six. Even with last night, you know, it's, that's a good team. That Nix team is gritty. There's something there. They do have something about them. I don't know if the four-leaf clover or the horseshoe is going to fall out at some point. But as long as it's there, it's kind of. This is a, at least it's a good series to watch.

I was. Yeah, yeah, yeah. scared we'd get a roll over. So I'm happy right now, but it's... There was the Celtics Twitter tweet, and it was, um, Celtics fans, you have to be a little bit mad watching the Knicks because they have that close ability that the Celtics don't have. And I'm like, that's kind of right.

Like the Celtics would have definitely, there's no way they would have won that game. I mean, of course they would have been in the finals, but let's just assume that was a typical Thursday night game against the Spurs. They would have definitely lost that game. The next just, they keep at it. They keep chipping away. They don't get scared. They don't get anything.

So I think there's, you know, there's best players on the other side of the floor. The, in theory, that team is a little bit better? But that's not always who wins, is it? Sometimes the best team doesn't want. No, no, no. That's not how we get to work. So if Google was a team, that's an interesting one. If Google was a team and then Chattebt was a team, I wonder if we could do some historical

comparisons to those things because Google is the favorite, you know, like we all think they're going to run. Are they the best show on turf and is Chatty BT the Patriots? I don't know. Time will tell. 2001 started the dynasty as it were. Maybe there's a decent comparison in there or something. more. But anyways, we're a little bit tight on time today, dear listener. So we thought we do something

fun. And it's a news and notes episode, which we haven't done in a while. This isn't exactly a news show. It's not not a new show, to be honest. We frequently talk about topics that are happening right now. So if you're listening to this, maybe you'll appreciate getting caught wind of some of these. I have a very embarrassing confession to make, actually, to be honest with you. One of our items here on our agenda is the chat TBT ads now being live in public. So we'll talk about that near in a second. A client told me about that and I said, oh, it's still in beta. It's not out the app. And this client, embarrassingly sends me a link and goes, no, dude, like it's right here. And I'm like, oh my gosh, it is. I missed it. I don't know how I missed that. I spend 24 hours a

day online reading nothing but marketing news and, you know, looking at sports. I don't know how I missed it. So anyway, chaty pt ads are live. You want to start there? And then we can go into these other topics. Yeah, I think that's, I think it's a good way to start. I mean, this is something that I was on a call post-marketing live. And I, as the partner customers, was scrolling through their AI mode result. I said, whoa, wait, hold up. He said, what? There's a sponsored result there.

And it did. It looked very organic. It looked authentic. It looked, you know, like you would expect an ad to look in an AI mode thing. I have not seen one in Chad ChbT yet. No, I've got the free version out. Admittedly, I still don't use Chad Chbett all that much. Yeah.

I was going to say, I need to try the free version right now to see if I can get an ad. You know, it's funny. So, okay, so some background. I was like, all right, let me go and set up ads for myself first, for buildup first. So the first chat TBT ad that I've launched was for mine. So I'm doing some searches right now in a free account. Let's see if I can get this to trigger an ad. So far, as of right now, let me open up this interface, this ads interface here.

Ads.chatDB, I don't even know where it is. Long story short, though, we're paying a ton of money per click. Like the cost per click is really, really high. So it'll be interesting to see if that normalizes a little bit. Yeah, sorry, ads. openAI.com, by the way, if you want to sign up. We'll put a link to the show notes. To be clear, the ads have been live since February.

We're recording this mid-June or beginning of June. But now anyone can sign up. You don't need any special permission. There was like a version of it at first where like you had to be a approved advertiser or whatever the case may be. So yeah, 770 impressions, 11 clicks, $30 in ad spends. So our cost per click is three bucks basically. It'll be less than $3 per click right now.

So enter CPM, which is cost per thousand views is $35. So that's what we're paying for each thousand people, which is not egregious if it's relevant, if it's the right thing. Again, more expensive than meta, obviously, but not something that we're seeing there. So the number one suggestion are already suggestions or recommendations in here, by the way, is to increase my bid. My current bid for reference is $3.50 per click. Apparently that's not sufficient enough. So these ads are not going to be cheap if we're to believe, you know, what we're seeing here with early responses. And what I was saying to a client earlier,

the client that launched these ads with in beta is the ad unit is so tiny. Like you have 50 characters in the title. You have 100 characters in description. No alternates, by the way, just one title, one description, one image, one image only. It's a little square, like a 250 by 250 type image and it shows up to the right. I just chose my logo because I'm like, I don't really know what would make more sense for the client and testing away that we picked like their best property. We put an ad in there. So we'll kind of see how that goes. But even when you write the ad, my headline is 25 characters long. They said this copy may be truncated in some placement. So they're launching these ads, but the ad units, they've not thought through at all. They look very small. They're

not really that prominent and hence the, you know, 1.4% clickly rate on very, you know, niche topics about vacation rental marketing for buildup. So we'll see how it goes. But yeah, you know, clients have been clamoring. You know, I've won in particular this clamoring to go ahead and launch an ad. So we're going to go ahead and launch an ad and see what happens. My sentiment right now is you're going to be lucky to get a two or three percent quickly rate on these ads. And that's if it's super relevant. Other than that, it's just going to be kind of, you know, something at the very bottom of a free chat-chip-tee response that I don't think you're going to get a lot of clicks on right now. But we'll see.

I mean, just as you're explaining it, it sounds a lot like the Reddit and the Quora ads that we've run before. No, I've never got a 1% click the right on a Reddit. No, results wise, no. No, just deliverables of what you're given in that headline and that's kind of the limited nature that we're working with creating those assets. But no, never have you seen that kind of performance on those two channels? I think I get and you're probably you know you're doing agency type terms that that would make sense you know Google plays that supply and demand game as far as if there are more more searches happening more prompts happening more things like that maybe that cost is going to come down and for the

travel side of things I don't know what that's going to look like but I am interested to see like ultimately you know chat GPT is relying on some of that subscription revenue to pay off something I mean, so they have some of these things here. So I don't know. I think that I think there's going to come a point where if it's, if it's too ad-heavy, you're probably going to go away from it. So there's going to be kind of measuring that versus how effective the ad spend is. I don't know.

I think it's something that definitely worth testing and seeing if you can do that type of thing and who you're competing against. I don't know if we've got that in the reporting side yet. But that's where it is interesting. I get a lot of insights from the Google side as search the auction insights and seeing, oh, Airbnb's here and Home to Goes here and this and that's here. There's nothing. There's none of that reporting.

You can't see what prompts are triggering your ads. You can't see where the user is located. You can't, to be clear, you can't target based on location, but it doesn't actually show you any of that information. Yeah, this reporting is you can do conversion tracking. So I got a pixel that got conversion tracking. So credit there. We'll see, in theory, we'll see how that goes.

But yeah, the campaign bill can be more simple. So if you've been clamid for chat, TBT ads, they're there. Go launch them. If you get more than 1.5, 2% click the rate, send us a note. We'd love to see your ad grade. And say it goes there, $25 per day minimum budget. Just heads up, by the way, for those diving in for the first time. So if you were to actually spend that full budget every day, 7.50 a month is your entry point.

Yeah, to try. So, okay, that's fine. That's there. All right. I took the first one. You want to take the next one. Do you want to talk about the Google Search Console AI kind of reporting? Let's do that.

Yeah. Yeah. Yeah, so Google is slowly and surely trying to give us some more visibility into how we are, you know, what's happening on the AI side of things. What's happening with AI responses. And now we have some of that data coming through into Google Search Console, which is awesome. I think that's something that it was a likely landing spot for it at some point along the lines. But it is. This is where we're going to probably get the best idea.

of what's happening. I mean, Semrush, A.H.RFs, all these systems are trying to do it. But ultimately, they're pulling from third part. They're pulling from OpenAI. They're pulling from OpenAI. They're pulling from perplexity, clod, all these things. So the fact that Gemini, or Google, can wrap it all into their own ecosystem here, I am.

I'm interested to see. This is the reporting that we want to see. This is. Initially, we are seeing. what you see on the Google Search Console side, pages, countries, devices, dates, where you're going. We still don't have the prompts. And again, I think that that's kind of that missing link here of, when are we going to see things like that?

I guess I'm happy that they are trying to separate and trying to have the generative AI versus trying to feed that into what you see on your other performance results with just your, I guess, SERP. But ultimately, you know, that SERP's going to be different. I think if we're talking about that, again, if we're doing the same update June 4th, 2027, I would assume that it will be all intermingled and that there will not be a difference between your general search performance and your generative AI performance. But it's a good step in the right direction.

And I do, I think it's something that, I mean, I'm going to have it bookmarked for everybody and we'll have a lot of reports coming out of that, but what are your initial thoughts here on this? Yeah, I agree. I think without the prompts, it's like, okay, directionally I can see in theory what pages are getting reference, but I'm probably know what they're prompting. I'm kind of like, I don't know.

It's like, I feel like Google just gave me the keys to a car, and then they blindfolded me. And they're like, yeah, figure out where to go. And I'm just like, I'm going to crash this thing in five seconds. I don't know if I'm learning a lot from that. Yeah, I feel like at least give me some hints, even if you can't give me the full prompt. Because, like, obviously Google Search Console,

you know, they give you these keyword. there's three keywords, there's four keywords and a phrase or whatever you want to call it. A query. Sorry, I can't find my words here. Yeah, like at least tell me users are asking questions about this. Like take all the prompts and then maybe use Gemini to summarize it and give me some kind of hint there, which I think they will get there. I don't think they're going to hide that prompt stuff forever.

I would imagine they're going to figure out a so-called privacy conscious way to share that information, even though they have it all stored in the database somewhere, of course. But yeah, I think that's something that will come. And when that comes, it'll be great to understand how often our pages are being mentioned. because I do believe that going forward, and this is already something we're talking about internally, a report for a client is going to include, here's your organic clicks on regular search, here's your brand mentions on, we're using gum shoe to give you an example of like prompt tracking. So like I put a bunch prompts in, these are the responses I got.

And then here's your traffic coming from these AI models. But the difference you're going to see those two things is going to be very stark. Well, we still don't know, and this is where the prompt stuff left to get figured out is how many people are actually using these prompts. So how many people actually go in every month of Google and look for who's the, best vacation rental manager in Orlando, Florida, or in Destin, Florida, or in San Diego. That's what we still don't know now. So until we get some sense of volume, you know, I think we are frankly just guessing, and we don't really know how often those things are. But yeah, to me, that's going to be, I think that's going to be somewhat meaningful, is having the actual prompt

data in there. Until then, it's kind of just like, okay, it's good to see that my pages are getting cited by AI. I'd certainly prefer that they get cited than I get cited. That gives me a chance to get a click, to get a brand mentioned, to get to build some awareness in my target customers, whether that be homeowner or guest's mind. But I don't know how it all will shake out without the prompt data. I don't think it's super valuable. But it's something I want to look at once I get that data. By the way, as I said right now, it's been announced. Do you actually have it in any of your accounts or no? Because I don't think I didn't see it as I was looking initially here, but just do a quick run through. It would be interesting to say.

No, no. I'm going to put open a really large client that I have just to see. I'm talking someone this client lost 12 months impressions on Google search. And I don't deserve credit for this, but it's just the numbers. 172 million, 2.3 million clicks, and they don't have it yet. So if they're not committed to a big site like that, I wouldn't imagine they're going to give it to a small sense. I'm not seeing it on any of mine here yet. But yeah, I think that that's something that it will be, I mean, I mentioned you.

We have seen some interesting trends in Google search console. So I'm interested to see if maybe that is some of the data trying to. to get married together and do something like that. I truly post Google Marketing Live, we've definitely seen a little more movement. Now, if we go back into the other news, this wasn't a headline, but also end of May core update,

that's kind of been hotly reported by Barry Schwartz and some of the others in the space. So that may have just as big a role here as anything else that's happening. I mean, there's never just one thing happening in the SEO world. So we get to just look over the fence and hopefully we can catch a little bit of it there. Yeah. Stick your tongue out.

Catch a few snowflakes on your on your tongue there. Yeah, that's true. It wasn't even in our notes, but that's good point. Google Core update. You know, it's funny. I've talked to, again, that large client I was talking about a second ago. We were talking about this on Wednesday on our call. And he was like, what's happened from this update to our sites?

And like, these are big sites. And I'm like, I don't see anything happening. If anything, I saw a decrease in impressions and an increase in clicks, I'm like, it might have helped us maybe modestly, but it's hard to tell. You know, so many seasonal shifts occurring right now with summer coming. in. But there'll be a Google update that's not named or like a Google update where they don't announce anything. And I'm like, what happened? Like, and there's all this, you know, fluctuation. And I'm just like, what is going on right now? And then they'll have a named update or a stated update,

like you said, the May 2026 update. And then I see nothing. So it's just, you know, Google, let's be honest, right, Google's optimized against literally billions of queries, but also like millions of different verticals. So what impacts e-commerce and what impacts health search results and Gemini, et cetera, may have no impact at all on travel and vice versa. So yeah, you should be aware of these things maybe at a high level. But at the end of the day, like, don't wait for a named update and assume your search is in good shape, your search placement isn't good shape without a named update because you maybe wake up one day and go,

where did all my traffic and rankings go? As I've had a few things, a few times happened to me this summer, or this spring, excuse me, and then I go back a log in and I'm like, everything's back fine again. Like, we have a client in QS that we work with. We launched a new site, and I thought it was that. And it really wasn't. Like, things kind of started stabilizing again. And the rankings were gone.

And this was the site that had a bit around, ranking number one forever. And all of a sudden one day, Google just pops them right back in the top of the search results. Like nothing happened. And I'm just like, oh, okay, well, I guess that's fine. You know, worry about it. So that's just Google right now. They're just doing so much testing. And who knows, probably, A, I wrote the code. And then they rolled it back. And they're like, oh, no, those search results are terrible. So at any, you are not guaranteed any rankings. That's for sure. I mean, it is. We just talked about last week. Those panic results, that's, that's what you're looking for there of going down. But then when you panic and it comes right back.

It's fun to it. It's just fun to be in this space and be at the whims of Google and open AI and everybody else. So I just love it. That's all. Yeah, absolutely. Do you want me to grab the next one on the document, the AI optimization guide? Do you want me to grab that? Yeah, I want me to grab that. You go ahead. Yeah, well, I'm stealing your link here, Paul. So I want the listener to know that that Paul did more research than I did for this episode.

But optimizing your website for generative AI feature on Google search. So we now have a guide. We'll put a link in the show notes, by the way, to Google's actual claim of, you know, hey, here's what we're telling you to do. This is the so-called GEO. Again, how they phrase it is optimizing your website for gendered of AI features. To me, if I was going to abbreviate that, geo feels appropriate is kind of what Google's calling it. Again, this was written by one person in Google, I'm sure, maybe a small team.

So who knows that that would be the thing that catches on. But obviously, Paul, you would skip down carefully to the mythbusting section. Great show, by the way. Go look up some mythbuster clips on YouTube. Good time today. So great. My favorite line from that show, there's a line, there's Adam and Jamie, right. Adam says this line. They're debating something. And he turns out he's wrong with some assumption that he had. And he looks at the camera and he goes, I reject your reality and substitute my own. And I love that line. That's like one of my favorite lines that's ever been said in all of a TV that I reject reality and I substitute my own reality. But anyways, mythbusting. That's what a lot of people do. They have their own reality on this.

So on the day that I'm launching my LMs.t.t.frey tool campaign, I'd almost read out loud to you that this is not required. And I say that in my post, by the way. This is not required. You don't need to make new machine readable files for AI tax, markup, markdown, etc. to peer generative AI search, which I knew and everyone, anyone promoting LMs.txte should hopefully know that. They're not, they're not that stupid, right? It's not required. But just because they've visit that URL does not mean that they're using it in any meaningful way they clarified that. I said to you before we hit record ball that I think the LLMs.t.xT is going to become a thing because people keep just keep doing it. And they're like, well, I guess we should check this

file. Just see if there's anything else here. But I don't think that it's some secret sauce or magic key or anything like that. I think it's just something to check and then see if it makes a difference. But they have a bunch of other things there. They talk about like chunking content. You don't need to write in a way for AI. Like I've seen people say like, you need to break things out in smaller paragraphs. And they're like, no, you don't need to do that. This is a big one, the structured data stuff, right? Yeah. have to have it. It's so critical and so important. No, there's not any evidence of that.

Structured data is not required. Maybe it's helpful. Maybe it gives you a little bit more rich results on Google, but it's not required. So anyways, read that whole article, but particularly read the myth-busting section. I think you'll have a good time if you've kind of been read some nonsense on the, on the LinkedIn universe, as it were. The LMs, we've talked about that many times. And we tried it. We tried to game the system. It's something that at a certain point, yeah, when you hear it enough and you see people that are notable, and again, you take credence where you can and where you don't want to. You know who the right people and who the wrong people are sometimes to listen to.

But I do. I think that that's something that it is scary that they're actually including it in the developer documentation. It seems to me that at some point you're right. It will be more meaningful, more valuable. Maybe it's something. But I think the line that Google uses, note that Google may crawl, discover, index, many kinds of files, you know, TXT files, in addition to the HTML on the website, that doesn't mean the file is treated in a special way.

So I don't think that they're not reading it, but I think we've gotten into this point of you need all of these things on your website in order to perform. You need good content on your website for it to be able to perform. That's really the only thing. You need some technical best practices, all that stuff too. But the idea that you absolutely need schema markup, and we'll talk about that a little bit too. you need the LMS.S.com. TXT file. You need all these things.

No, that's not going to move the needle any more than creating content that actually answers the questions and not rewriting it just for those AI systems. So I do. I think that this is, it's probably, I like when Google does the antagonistic,

the myth bust. I mean, they need to do this sometimes because there are so many loud, loud voices out there with big old bullhorns that do, that start to move people in the SEO and the marketing space. And again, if we're all winning, that's great. But if we're all seeing the tank, that's a bigger deal. So I do appreciate that they are, you know, they're countering the hacks that are really not effective and not supporting what Google search actually does.

Yeah, yeah, couldn't agree more. I think, you know, at the end of the day, too, we're, I'm going to say that, read this article, and then I'm about to see the opposite, which is like Google is not particularly trustworthy, but that they say publicly. Like if it was up, if you listen to Google and you were doing SEO for the last, oh, I don't know, 12 years like I have, you would have built no links. You know, you'd been like, you would have just made quote unquote great content. And you would have got very little organic traffic from it, right?

So link building is one of those things. It's always been a source spot for Google executives and Google communication leaders inside of search teams versus the reality of like, dude, you need links. And the more links you get, the better, especially if they're from relevant websites. So there's a lot more to that, but that would kind of be one thing that they have been dishonest about in the past. But I think there's a good reason for that, right? Like they were trying to prevent manipulation of their search results to the extreme. The more fodder they give out there to, hey, here's exactly how things work.

The more spam they have to deal with, which is very annoying for Google, which I would imagine they're dealing with more spam now than ever, right? With respect to, you know, the so-called AI-generated content just flooding the search results. So a lot there. Yeah, we got kind of two-ish left. Dealer's choice. What do you like? What do you want to grab? I think the fact that schema, well, we just talked about schema markup, you know,

this is something that we've seen scheming, vacation rental specific, seem of markup. That was announced probably close to a year ago now. That was, I think that was in the middle of the summer last year. Maybe he's starting to get to the fall, but there wasn't a whole lot of movement on it, I think, in the space. And I don't know if Airbnb Verbo was doing a little bit behind the scenes. That's something that I didn't check into ever. that closely, but now seeing, you know, Real Tech had a big announcement this week with an email

that went out and said, hey, scheme of markup. It's rolled across everybody. And sure enough, we checked two of our partners that do have it and are showing up for those specific snippets. It is. Is it required? No. But when we're thinking about how people are going to do these travel searches moving forward, I do think that this is something that, you know, Real Tech has it. I think LEE Home Runner, he's got it as well. But there's still some that are kind of, we'll say lingering. They're not quite. They haven't pushed it out yet.

But I don't think this really isn't a non-negotiable moving forward. And we've kind of talked about this. I've talked about this with a lot of people, is that if this idealistic way of how Google thinks we're going to search and why we need that generative AI visibility is that it is going to get longer, it is going to get more amending rich. It is going to get more location specific. Those searches, you are going to need to have, hey, this property has air conditioning.

This property has a hot tub. It doesn't have a hot tub. It doesn't have a private pool. It has a private pool. It has room for 12, 15, 20. And you're going to need to make sure that those metadata points are accurate. You can't just put in three bed, two bath, sleeps up to eight if the home doesn't do that. Because that's something that Google is good at sending people to the right page.

And if they didn't have a good experience, that page will drop in the rankings. That is something that if you keep having people bounce off of your page, that will impact your results there. So I do. I think that that is something that the bottom line of the schema rental, the vacay for rental specific schema markup is that you are talking about the name of the property. You're talking about the amenities within the property. You're talking about the location of the property.

And those beds, bats and all those other. important things that, you know, most travelers find important as they're, as they're going through the booking process. So I'm excited to see more rolling it out. I think it's something that everybody needs to roll out a lot faster, just so we can understand, like, what is the impact really? Because, you know, we see, you saw 140 instances. I saw 400 instances. Now we have that schema markup that Google is recognizing its understanding. So what does that mean over the next month, two months, as we hit into summer, you know, we're in the middle of summer booking season, but as we hit the shoulder season, as we hit

peak season for mountain markets, you know, what does that actually look like here? So I'm excited about that. What do you think about that? Yeah, I like this idea of the markup. Again, I'm not against it. I think, again, just this magic pill, you know, sort of commentary is what I'll come back to. So it's like, hey, look, I mean, if we can keep giving Google more and more hints, in theory, that's going to help us.

But again, I would always encourage people to do this. No matter what you think, you need to go read the SERP. Like, that's one of the first things if I was going to hire someone for SEO and they were brand new and I had to teach them how to actually do SEO. And whatever you want to call it now, GEO, that's fine. I'd be like, go do a ton of searches, look at the sites, study those sites, and I mean really study them. And if you go do a search in Google right now and you search Destin, Florida Vacation Runnels,

and we pick whatever brand happens to show up there first. That's a local manager, not an OTA brand site. And we pop it in there, I guarantee you, their site's not perfect. There's a really good chance they have no schema.org market in their site whatsoever and they're ranking number one at Google.

So what do they have? Go figure that out, right? Look at their homepage. Look at their links. Look at their history. Look at their reviews. Look for things that seem to have a little bit more correlation.

And just study and just look and see. So am I against like giving Google more hints or giving better data or structured data? Absolutely not. I think it's a great idea. I think it's something we can roll out with some of our clients with sites that we've done

and something we can get better on. I'm here with you. Again, it's just not some magic pill. So I'll kind of leave with that there. So one more thing before we put it on this one. Again, we had a little bit less time today on my side, not Paul's line. But LMS.t.xte, after we just talked about it,

being in the myth-busting section, Google search, I now get the opportunity to tell you, you can go to the link down to the show notes here and go use the free lms.m.txte tool generation on buildupbookings.com. So buildup bookings.com slash tools slash LMS TXT generator. You can go check that out and see what it is there. So that is it.

That's all we got for today. Paul, any parting thoughts before we get our review request to and those people. We have by Google. So it's, I think these are fun, these are fun little episodes to have and just kind of keep people up to date because we're doing this stuff. And sometimes I think we do, we do a better job of explaining where we learn some of the stuff. And these are, these are just good updates for people to, as they're hitting their busy travel season. You know, just just pop in and see what's happening and make sure that Q3, Q4, Q1, these are in your planning ideas, not actions necessarily, but ideas. Yeah, a little bit of news that someone would have to take into their own.

You know what news we want to get in our inbox, Paul? Is the news of a new podcast app review? So go to your app of choice. I should say, excuse me, iTunes, Spotify, listeners to get the most downloads, click five stars. Leave us a review. We appreciate it. And we'll catch you on the next episode. Have an awesome rest of your time, my friend.