High Performance Mindset | Learn from World-Class Leaders, Consultants, Athletes & Coaches about Mindset - 630: 10 Disciplines for Maximizing Your Energy, Impact, and Inner Peace with Rob Dube, CoFounder, Author, and CEO

Episode Date: July 16, 2024

Rob Dube is the co-author of Shine: 10 Disciplines for Maximizing Your Energy, Impact, and Inner Peace with Gino Wickman, the bestselling author of Traction. Rob is the cofounder of imageOne, Visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing and host of the Do Nothing retreat. Through his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey. In this episode, Rob and Cindra talk about: The 10 Disciplines that lead to maximizing your energy and impact How outer success can take a toll on your inner experience How to write your 10-year vision and keep it in mind each day Why saying no and taking time off is important  And, how to make decisions out of love over fear   LEARN MORE ABOUT DR. CINDRA LEARN MORE ABOUT THE 10 DISCIPLINES  LEARN MORE ABOUT ROB  FOLLOW SIGN UP FOR THE FREE MENTAL BREAKTHROUGH CALL WITH CINDRA’S TEAM TO LEARN MORE ABOUT THE MENTALLY STRONG INSTITUTE Love the show? Rate and review the show to help us reach more and more people. We appreciate you!  

Welcome to the High Performance Mindset Podcast. This is a place where we help high achievers get to their goals quicker and grow their mindset. I'm your host, Dr. Cinder Kampoff, executive performance coach and best-selling author of Beyond Grit. And today, we're going to show you how to increase your confidence, grow your influence, and decrease the negativity in your own mind. And thank you so much for being here. I'm grateful that you're here, ready to listen to episode 630. Today, I interview Rob Dubé, who is the author of Shine, 10 Disciplines for Maximizing Your Energy, Impact, and Inner Peace, with Gina Wickman, the bestselling author of Traction. Rob is also the co-founder of Image One and a visionary and

CEO of the 10 Disciplines for Managing and Maximizing Your Energy. And he's also the co-founder and podcast host of Entrepreneurial Leap. Through his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey. And in this episode, Rob and I specifically focus on his new book, Shine. Again, that's 10 Disciplines for Maximizing Your Energy, Impact, and Inner Peace. And we focus on what those 10 disciplines are. We talk about the exact 10 disciplines, how your outer success can take a toll on your inner experience. We dive into discipline number one,

which is to write a 10-year vision and to practice 10-year thinking. And he shares with us how to actually do that and how often we need to keep it in mind. He also tells us the exact time we should take off of our business and of our work. We talk about why we shouldn't do $25 an hour work and why we need to say no and how to make decisions out of love over fear. If you enjoyed this episode, I'm going to encourage you to leave a rating and a review. I read those each and every week and I'd be so grateful for you to leave a rating and a review and subscribe to this podcast. It just helps us reach more and more people each and every week. And I also wanted to mention, if you are feeling that self-doubt is limiting you,

or if you're embarrassed by how you speak to yourself in your own mind, I'm going to invite you to sign up for a free coaching call with one of my team members at freementalbreakthroughcall.com. We specialize in helping people create a personal breakthrough, a moment of more clarity and understanding, and we help you reduce your own negativity and self-talk and your own self-doubt. And you walk away from this coaching call with new tools to decrease your self-doubt, to grow your confidence, and to get to your goals quicker, ultimately helping you grow your high-performance mindset. Again, that's freementalbreakthroughcall.com to sign up for your free mental breakthrough call. All right, without further ado, let's bring on Rob Dubé. I know you're going to like this one. Welcome to the High Performance Mindset. I'm excited today to be joined by Rob Dubé, who wrote Shine 10 Disciplines for Maximizing Your Energy, Impact, and Inner Peace. I got it right here.

Oh, cool. Cool. Love it. It's such a great cover. Such a great book. So I'm excited today, Rob, to talk to you about this book, but also your work in general. So just welcome to the podcast. Thanks for being here. Thank you for having me. What a pleasure. I was so happy we got to meet not too long ago, and now we're doing this together. So it's going to be wonderful. Yeah, I know. It's going to be wonderful. I love your book because there's so many easy to understand ideas, very difficult to practice.

And some ones that I found have had a profound impact on me, but also the people I work with and the entrepreneurs I coach and the leaders I coach. So maybe just get us started and tell us, tell the listeners, why should they care about the 10 disciplines we're going to talk about for maximizing your impact and your inner peace? Well, there you go. Why should you care? Don't you want to maximize your impact? Don't you want to have greater success? And don't you want to do it with peace? Most people that we find in the work that we do, driven entrepreneurs, they're going hard all the time. Their head's spinning. Their mind is very busy. And they have trouble settling down, quite frankly. And so this whole empire that they're building is coming with a lot of angst.

So there's not a lot of inner peace around it, in addition to usually the fact that they're not doing their best work, which is a shame because we are here as Driven Actors and Producers to make a great impact. That's the gift we've been given. And that's what we're here to hope you do more of. I think I'm one of those people you're talking about who's a driven entrepreneur. My mind is always going. And it's hard, it can be easy to get overwhelmed really quickly when your mind is always going and there's all these things you're thinking about and trying to prioritize. So maybe that's why the book spoke to me. And, you know, in the book, you talk about kind of outer success and inner experience. Tell us about the difference there. And how have you seen this happen with entrepreneurs or leaders where they experience

some outer success and that starts taking a toll on their kind of inner experience. Yeah. So, you know, what usually happens that I see is you have an idea and you're excited about it. You're capable and you jump in and you see a need in the marketplace or something you're just really passionate about. And so you make an investment in your time, in your energy and money sometimes. Next thing you know, you're experiencing success and you're looking around and you're wondering, is this what it was supposed to be like? Because I don't feel fulfilled and I thought I would. And so what ends up happening, like I mentioned in the last answer, was you're just going a thousand miles an hour. You're not doing your best work and you're not showing up, most importantly, as your best

for the people that you care about most in your life. Those could be family members, significant others, children, if you have them, your team members, maybe even your customers. How about your community? Just people you pass on the street. You're just not showing up as your best. And many times it's because you're just not able to be fully present. Your mind is distracted and always thinking about something other than what you're actually doing. Yeah, absolutely. And, you know, when I think about kind of the inner experience of what we're talking about here and adopting these 10 disciplines, tell us about your experience adopting them and really working on your own inner experience. Yeah. So for me, the 10 disciplines, when I began to incorporate them in my life many years ago,

they gave me back my greatest asset, which is time. And so once I had time, I was able to clear my mind. And once I could clear my mind, that's where the magic really begins to happen because the best ideas, the most clarity, you know, comes from a clear mind, a mind that has some space. Then you're able to manage your energy. So you're more productive. You know, you're doing the things that make the greatest impact. And that's, again, full circle back to what this is all about, is your ability to make the greatest impact. And I always like to say, sometimes I hear people say, well, I don't really feel like I'm here to make this big impact. So I don't want it to be misunderstood because the kind of impact

that we write about and we're talking about, it could be you're changing your whole industry. You could be changing the world. It could be that too. But you could just literally be more present with a significant person in your life in a way that you were before. That's a huge impact. I mean, that is a major shift of energy in your life. So it's all those things. Yeah, excellent. Well, and in the book, you talk about your inner experience and maybe you also talk about kind of your inner story. Tell us a little bit about your inner story and if you could just define what that actually means, that might be helpful as we continue on with the 10 disciplines. Yeah. So your inner story is a collection of, you know, experiences in your life.

Some are, you know, wonderful and others are challenging. Some are traumatic. It can be really, really hard things like I've experienced. Or there can be just little things like paper cups. You know, sometimes people call them or little tea traumas. And usually the harder things are the things we keep inside, both for ourselves. In other words, we don't address them, or we certainly don't want the outside world to know about them. I know people, clients that we work with, they've had very challenging things happen in their lives, traumatic experiences they haven't shared with anybody in their life. I remember having somebody

pull me aside at a conference I spoke about. He asked me to walk all the way down a hallway, and he shared with me that he had been sexually abused as a child and that no one knew that but me and one other person. And that's how hard it was for him to talk about it. But my point in the story is he needed to talk about it and that's why he pulled me away. He needed to get that out. So that kind of brings me to the next part of it, which is it's very therapeutic to share your inner story with somebody in your life. You know, it doesn't mean you have to go and write about it in a book like I did

or speak to audiences about it like I do, but just find somebody close to you that is very trustworthy and somebody that you can share that with. It could be a significant other or something like that. It could even be like a therapist. But, you know, if it is in a therapeutic situation, be really honest and they're not honest with their therapist because they don't really want to address the truth. It's too painful. Our egos are in the way. So we encourage you to share your inner story and start letting it out. It's a very freeing thing to do.

For those of the people who are listening who haven't read the book Shine yet in your book, tell us a bit about what would you like to tell us about your inner story and maybe how that's helped you today? Yeah. So growing up, I did experience a great deal of trauma, a great deal of abuse, both sexual, physical, mental abuses. It's always hard to say it, no matter how many times I say it, but it's just part of the experience that I had. So growing up, that obviously, you can imagine, had a great impact on me. I didn't really address it until my mid-20s. It was something where I noticed I wasn't showing up as a great husband and a great father or a great business partner. I had a business partner in my business and I just felt something was off. And so I did go to therapy. That was 30 years ago, almost now. So back then, therapy wasn't

quite as accepted. My family certainly thought, you know, you only go to therapy if you're nuts. So it felt very uncomfortable for me to do it. But I'm obviously glad, I'm very glad I did. And I just started to uncover, you know, the causes and effects to everything that had happened. And it certainly pointed to why I was showing up the way I was showing up. And that was kind of the first step to my beginning of shedding, as we say, shedding layers and just noticing how certain things that happen in our lives impact the way we show up, the way we think, and the way we treat other people, you know, in good ways and not so good ways. And so, yeah, that's a little bit about, know my story thank you for the courage for sharing that because I know it's not easy and you know what I what I found myself experiencing is I I got to

know you more and just you know you get closer to someone when they're vulnerable and they really share the difficult things they grew up with and so I think just you sharing that, Rob, helps other people be able to be courageous and share, you know, what their experience is and to understand it. And it connects, I'm connecting in my mind to the concept you talk about in the book of like true self versus ego. And I think there's an image that I really liked. I think it's towards the end of the book, if I have this right in my memory. Oh, where, i really liked i think it's towards the end of the book if i have this right in my memory oh where yeah okay so it's the true self model yeah where there's like impact and peace infinity and then true self is in the middle yeah what what you know understanding your we're kind of talking about different concepts here but like understanding your own

inner experiences how does that help us show up as our true self? And what does that really mean? Yeah. So, you know, we have, you know, for lack of a better way of saying it, there's many ways we say it, a suit of armor on. Yes. And it's protecting us. So think of the suit of armor as your ego and your true self is in there. It's in that suit of armor. It wants to come out. But your ego, the suit of armor, is protecting you. And your ego is very strong. And it's saying, listen, if you let that out, it's going to be painful. You're going to cry. You shouldn't cry. You're going to feel pain. You're going to feel shame. You're going to feel guilt. Your ego is doing this. And it's saying, stay in the suit of armor. It's safe in there. So that's what's happening with your ego. And so we have to have some courage, be brave, and begin to take off the suit of armor layer by layer.

And that's when we begin to expose our true self. And our true self, when it's exposed, it's free. It's who you really are. You no longer have to show up as a chameleon and pretend. And that's what most people are doing because they don't necessarily have the tools or the knowledge or the desire to make that change. But in the world of entrepreneurship, when your true self is free, you now begin to operate on a different level. Because we have another concept that we talk about, which is making decisions from love or fear. And you stop making decisions from fear and you start making them from love and that's part of on the the model you showed

and love comes from your heart and fear comes from your ego you know so examples like practical examples i could share let's say you have let's say you have a company and your best salesperson is disruptive to the culture, but she is a rainmaker. And once you know it, once you know it, she gets recruited. She begins to get recruited by another firm and they make her an offer. And it's a better offer. And you're presented with this quandary. Do I keep my best salesperson who's disruptive to the culture or do I let her go? Which is interesting in this scenario because I'll take a step back and say, why weren't you thinking about it to begin with? She's disruptive to your culture. Now, most entrepreneurs would match or beat the offer and keep their best salesperson on because they're afraid. They're afraid to lose the associated potential revenue from that person, et cetera. How will they rebuild it, et cetera? Now, I don't want you to make bad business decisions,

but when your true self is free, the answer is really clear. You make decisions from love and you know the best thing isn't the short-term thinking is keep her. The long-term thinking is let her go, come from a place of love. We'll figure this out. We'll make it work. We're stronger than one person. So that's a simple business example. A personal example could be you have a really long day. You're looking forward to going home, spending some time with your spouse if you're married, your kids, just kind of chilling out, having some dinner, maybe taking a walk, and then getting to bed early and getting good night's sleep so you're ready for the next day.

And mid-afternoon, late afternoon, you get a call from one of your buddies, and your buddy says, hey, the crew's going out for some beers. Meet us. Come on. You got to come. And you pause for a minute, and you say, I'm kind of tired. No, Come on. You got to come. And you pause for a minute. You say, I'm kind of tired. No, come on. You got to come. So you step up. You say, okay. All right. All right. I'll come for one. I'll meet you there with time. So you meet them. Next thing, one beer

leads into two, leads into three. You get home kind of later. You've had a few beers and you get to bed later, much later than you wanted to. You didn't spend any time with your spouse or your kids. You didn't go on a walk. You didn't have a healthy dinner like you hoped for. You wake up the next day, you're a little foggy, a little fuzzy, and you're not at your best, but you made a decision out of fear. You didn't want to miss out. FOMO. You didn't want the crew to give you gruff or give you crap about not coming out with them. So you made a fear-based decision. These are things that we don't think about in our day-to-day lives. We just make these decisions and go out with our buddies or whatever. And there's a bigger picture that we can start to

look at when we bring awareness to love-based and fear-based decisions. And I always like to encourage people, use this exercise as a way to tap into it, to bring awareness to it. Just start making a list. It's going to be uncomfortable because you're going to have to pause and just say, okay, wait, I have a decision I've just made. Write it down. Keep it on like a separate piece of paper or something and do it for like two weeks. And then go back and look through all the decisions. And you could go big decisions, medium, small decisions, like what did I decide to this decision with the buddies kind of thing.

Sure. And then just go through and write F or L, fear-based, love-based. Be really honest with yourself and just start to notice how many fear-based decisions you're making and how many love-based decisions you're making. And when I say be honest, I think our ego is masterful at justifying keeping that salesperson masterful at it. So that's where I just say, just really take a really hard look at yourself and go deep inside to answer that question. So Rob, I had a coaching session earlier with an entrepreneur who's starting

a new program within their business. And she was experiencing a lot of fear and anxiety, you know, just like overwhelm of starting the program. And, you know, just like all these steps and could she do it along with all the other things they're doing? And so as I'm listening, I'm thinking about her because I think she's holding herself back because of the fear, like the overwhelm and the fear. But if she comes from a place of love, then she would move forward with it because it's a really important thing within the business and could help support a lot of people.

Yeah. So there's an aspect of what you're sharing. Of course, I don't have all the details, but letting go, letting go of the fear. When your true self comes forth, you just trust. So what is the fear related to? Could it be that you might fail? Could it be that you might lose money? Could it be that you might disappoint somebody? What are the underlying reasons? Because we want to get those out of the way. If you truly believe this is the right thing, then you open yourself up to the possibilities of whatever unfolds. Because if it doesn't go the way as planned, and let's say it was a quote-unquote

failure, probably nothing new that I'm about to say that anyone hasn't heard, that isn't a failure. That's a great success. You just learned something so valuable. And how many times have we said in our careers, I had this thing happen 10 years ago, and it really shaped me or really informed me on this great success that I'm having right now. So be true to that. Yeah. Well, in that section about fear and love, right? Our decisions are made out of love over fear. A couple of sections I really liked was the fear of letting go, because I think that is one of the biggest mental barriers I see is people letting go of the past or mistakes or, you know, instead of trusting themselves or what's possible.

But then there is another concept about the map of consciousness that I had read before in the book Letting Go. And in it, I'll see if I can pull it up quickly because I put a little tab around it. Here we go. You talk about how love is higher on the scale of consciousness. 500 is the score, whereas fear is on the lower end, 100. Tell us about what you remember about the map of consciousness and any tools that you might give us to channel more of that love over the fear. So first, let me just share the book you're referencing. It's called Letting Go by David Hawkins.

It's definitely a favorite of ours, and we mention it in the book. We talk about the map of consciousness. He also has the levels of emotions, which is pretty much the same thing. And so this is how we show up throughout the day emotionally, different levels. How we, as he says, how is our vibrational energy? So let me just kind of do a little mini explanation on that for a second. So we are pure energy. I won't get too deep into that other than to say, definitely, if this is piquing you and you're like, what's that all about? Just do a search on it and there's endless information that substantiates that we are pure energy. But one way I like to illustrate it for people is

imagine that you are at a conference or a get together and you meet somebody new and you're having an interaction with that person. And when you're done with the interaction and they walk away, sometimes you find yourself maybe scratching your head saying, that person had And when you're done with the interaction and they walk away, sometimes you find yourself maybe scratching your head saying, that person had kind of a weird energy. You might also say like, ah, what an amazing energy that person had. So you are, whether consciously or unconsciously, you are picking up on their vibrational energy. If they are real and authentic people, they will be vibrating at a higher level and you will pick up on that energy. And if they are vibrating at a lower level, you will also pick up on that energy.

And that's when they walk around, walk away, and you say that had kind of a weird energy. That was a low vibrational energy that you were picking up on. And guess what? They pick up on your energy too. So when they walk away, they might be saying the same thing. In fact, if your energy, your vibrational energy was low, you might have brought their energy down. And so you both might be scratching your head. And you bring people's vibrational energy up. Okay, so if you can accept the premise I'm sharing with you from David Hawkins, you can become aware throughout your day because it's going to ebb and flow, most likely. You're going to have some feelings of high vibrational energies and some feelings of not so high. And if you could bring awareness to it, you can pause and kind of try to reset yourself

and bring your vibrational back up to the, you know, for us regular people, if we can get it up to a place of love, pure, unconditional love, then you accept all that is being, all that is happening. And so you can look at even the greatest challenges through the lens of love and know that that's just there to, you know, you could say for lack of a better way, you know, to teach me something right now. And I accept that. Thank you, Rob, for explaining that really well. And I think that I'm more in tune with people's energy than maybe than with the average person. Yeah, I am. And sometimes it's great and sometimes it's not because I can really be influenced by a lot of the more disempowering energy, like the ones that you put under here, the bottom, shame, guilt, fear thanks for listening to the High Performance Mindset. Did you know that the ideas we share in the show are things we actually specialize in implementing?

If you want to become mentally stronger, lead your team more effectively, and get to your goals quicker, visit freementalbreakthroughcall.com to sign up for your free mental breakthrough call with one of our certified coaches. Again, that's freementalbreakthroughcall.com to sign up for your free mental breakthrough call with one of our certified coaches. Again, that's freementalbreakthroughcall.com to sign up for your free call. Talk to you soon. What I noticed about your energy, Rob, is it's very light, you know, and it's very peaceful. I'm curious, how has your energy evolved as you've learned more about this and studied this? Because my guess is you probably haven't always been light in that piece. both with some of the challenges I was having personally and then in business. And, you know, at a certain point after I'd been in therapy for a bit, I learned about meditation and I took on a meditation practice. So that's not for everybody.

I'm just sharing my personal experience and that it was very useful and impactful for me in my life. And what that's done for me, and we have these disciplines that you mentioned at the beginning, and discipline number four is be still. We can come back to that or not, whatever you want. But we recommend that you take 30 minutes in silence every day. That can be through meditation, prayer, journaling, contemplation. Those are four that we kind of focus on, but there's, I'm sure, other ways that one can find their 30 minutes of silence.

But circling back to how meditation is useful for me, what it's done is it has helped me see my mind and see what's happening in my mind. And sort of as if I'm looking at my thoughts and understanding that I have certain patterns that come up. And then when I see those patterns, working on breaking those patterns. And that's really useful when... I mean, I'm in the business of entrepreneurs. I've been an entrepreneur and you're working with high achieving people. Busy minds, you come off of a day or you get ready for a day and your mind is just, you know, sometimes it feels overwhelming to me. Yeah. And so to be able to see it and, you know, certain words that I like to use that land for people are just bringing perspective to things, not allowing them to take over. So through the meditation, you see what's happening

and then you come to the present moment either through a mantra or through your breath are the most common ways. I use my breath. There are different forms of meditation that use a mantra. And it's said in ancient times, coming to the breath or a mantra is a way of taking 10,000 thoughts and bringing them into one focus point, one focal point. So even many, many hundreds of years ago, thousands of years ago, thoughts were still rampant. So nothing's changed as far as that goes. It's just our ability to notice what's happening and bring ourselves back to the present moment. Because truly, when we're in the present moment, we can realize and let our ego know, I'm safe. All is well. For most of us, I mean, for your listeners, all is well,

even in the most challenging of times. It doesn't mean we're experiencing joy. Sure. You know, we might be suffering. It might be challenging. Yeah. But all is well, and we are safe. And so, you know, that's been useful for me and has helped me bring life into perspective. Thank you for sharing that, Rob. And I thought what we should do now is let's introduce the listeners to the 10 disciplines. So I'm going to read them and then I'd love for you to start with which one you think has had the most profound impact on people that you've worked with. So number one is your 10-year thinking. Number two,

take time off. There was some mind-blowing stuff in there that I'll share with you. Know yourself or thyself. Number four is be still. Number five, know your hundred percent number six say no austin difficult for people i think number seven don't do 25 an hour work number eight prepare every night number nine put everything in one place and the last one be humble yeah which one of these do you think has had the most profound impact on people that you've worked with or that's in your program, the 10 disciplines? Yeah. So the first thing I always like to say is, you know, they're really most powerful when you bring them all together truly. So it's like picking one of my kids. They're all my favorite, but they're all very different. But 10-year thinking, and that's why it's discipline number one, where we shift our mindset from short-term thinking to thinking in 10-year timeframes. So we have an assessment on our website. It's called the True Self Assessment. You can find it at the10disciplines.com. than 3,000 entrepreneurs have taken this assessment. And to our surprise, 76% of them

do not think in 10-year timeframes. And what we deduct from that are most entrepreneurs are quick starts and they want everything now, now, now. And understandable. But there's a great saying that we use in the book from Les Brown, and he says, all you need is a good decade. So when you're thinking in 10-year timeframes, time actually slows down because you don't have to do it now. You have time. And when time slows down, you make better decisions. And by virtue of making better decisions, you actually end up getting where you were headed faster. We see it all the time. So, you know, it's kind of like your North Star. It guides all of your decision making. How do you think people should find their 10-year vision? And then how do they keep it in mind?

You know, is this something we should look at once a week, once a month, once a day? Like, what's your recommendation? Yeah. So, you know, the first thing we recommend is just close your eyes and think out 10 years. What year is it? Like 10 years from today, what year is it? How old are you? What does your life look like?

And once you have that kind of as like, you know, your anchor point, you know, from there, you literally can write one sentence and just keep it very simple. That works great for some people. Okay. Other people like bullet points. So you could make

a set of bullet points, five, 10, 15 bullet points that sort of describe what your life looks like at that point. So it's as if you many, many paragraphs. And it's kind of a story of what has happened and what life looks like at this moment in time 10 years from now. And then we encourage you to read it at least once a week. So just bring it out and read it. It probably will take you three minutes. And what's going to happen over this 10-year period of time is things are going to change. And so if you had a lot of detail around yours, just be okay with whatever it was you wrote about two years ago. Life had a shift where you started to see things a little bit differently. Make an update to it.

You know, think of it as, you know, as they say, like a living, working document. And so you can always make updates to it. My wife and I, you know, look it over once a week and I always say to her, is there anything, you know, that we should change? And, you know And once in a blue moon, one of us has an idea or something we want to add in there. And so we do that. It's not black and white. It's gray. And it's just a guide for you. It's not goal setting. So please don't think of it that way. You have your goals. I know you all are goal setting people. Don't change that. I think that's wonderful. But this is more of a guide for you.

So in your day-to-day decisions. What I like about the book is at the end, you have a great point and then you have a takeaway for us to do. And at the end of this chapter, you said, write down an action you took in the last week that doesn't align with your 10-year thinking. Right. Write down an action this last week that does. And then write down one thing you will change in your life to align with your 10-year thinking. Right.

And I think you're right that, I mean, I can get really impatient as an entrepreneur. I want things done tomorrow. And so I think you're talking to me. I can get really impatient as an entrepreneur. Like I want things like done tomorrow, you know? And so I think you're talking to me along with others. I love it. You and everyone else. I know, I know. You know, one thing reading it does is it actually calms your central nervous system. Because again, it's all about coming back to the present moment. In addition to, I didn't mention this, but I will, when you start to think about writing it, we always encourage you to actually think back. You can go back 10 years or whatever you want to do and write down things you've accomplished because it will bring great perspective to you how much you actually

have accomplished both in business and in your life. It will blow your mind. So it just kind of says like, hey, you know, 10 years ago wasn't that long ago and I accomplished a whole lot and the next 10 years is going to be here before I know it. So, you know, just be patient and, you know, all things will come in time. Absolutely. The second practice or discipline is take time off. And then when I read your recommendations around that, I was like, I don't know very many entrepreneurs or leaders who take the time off that you're suggesting. So tell us how you found the ideal days we should take off and what your recommendation

would be around that. Yeah. So we tried to come at it from a practical standpoint. 130 days is the number. And if you took every weekend, all US holidays and three weeks vacations, you'd be darn near close to 130 days. So think about that. Now, what's actually happening is most are working on the weekends and holidays and on their vacations. I know. So, you know, if you use 130 as your starting point, we're really just recommending

take your weekends off. That's what they're for. Use the holidays as they were intended as a holiday. And when you're on vacation, same thing. It's a vacation. So the hard thing for the entrepreneurs is not thinking about work the entire time, meaning don't check your email, don't check in back at the office or whatever. Don't bring that stack of business books that you wanted to catch up on. Really just let your mind be free. Let it experience other things in life. And that has so many benefits, both physically and mentally. What's going to happen is you will come back truly, truly recharged. And for those of you that say, yeah, but I've read some business books

and I still came back recharged. Imagine being even more recharged than you were, because you will be. And imagine the clear mind that you'll have. And with that clear mind, being able to see things in a whole new way, a fresh set of eyes, a fresh set of ears. And when you're reading the business books, you're thinking of new ideas that you want to come back with and implement. And that's an energy that I want you to do at a different time, just not on the time you're taking off. And so, you know, these are some of the benefits. You know, if you want to take a work sabbatical where you go and read business books for three days and then prime yourself to come back with two ideas that are really actionable that you're going to bring into the business, do it. But that's very intentional. And so do that in an intentional way, and then take your time off in an intentional way. And I promise you'll see the benefits. Gino Wickman, my co-author, my business partner, he has been taking August off for as long as he has

had his business, including as long as he was building EOS worldwide. And that included the early days when he literally was a startup. And I've been doing it for a number of years as well. And, you know, there haven't been very many blips. So you can even go so far as to challenge yourself to work up to a sabbatical four to four weeks, you know, where you're just gone the whole time off the grid. That's wonderful. How has that helped you when you think about you taking time off? What do you think the long-term impact has been on your energy and on your business development? four weeks straight off without thinking about their business. You almost can't even imagine or communicate properly what the physical feeling is. You will probably notice at the beginning, you're exhausted and you can't figure out why. It's because your body is going through,

your physical body is going through a transition that it's not used to. And then all of a sudden you start to feel an incredible physical energy. You're like, I feel like I want to get back to work. I got so much energy and my mind is just so clear. And you just resist the temptation because every week just builds on the next. And when you come back, you will truly feel so energized and so clear. People would just notice your vibrational energy. They're just going to notice it. And so, yeah, it's quite beneficial. Well, I have not taken four weeks off and I will work to do better at not working on the weekends and the holidays and turning off the email. So thank you, Rob. Let's talk about a few of the other ones that

I think can be really difficult for entrepreneurs to practice saying no and not doing $25 an hour work. Yeah, I think both can be really difficult. So just tell us a bit about both of those or either one of those and what suggestions would you have to make some progress on that? So first, saying no is the hardest thing for people. That's another one that's in our 3,000 plus people that have taken the assessment. It's one of the highest percentage of people that have trouble. And my experience in working with our clients is that this goes a little bit deeper for people. First of all, those of us that have trouble saying no, card-carrying member, by the way,

we like to fix things. We're the helper. We're the hero. We don't like missing out. Those are all ego-based things that are in our way. But what happens when we say no is it frees up our time. And when you have that time, you have that space, a clear mind. And when you have that, that's when you make greater impact.

So I know I sound like a broken record, but this is just the truth of what happens. And it also goes back, that impact goes back to literally being more present with the most important people in your life, not just building your empire and doing it better, but that's part of it too. So that's the benefit to saying no. So you just got to get really clear. You use your 10-year thinking vision or statement or bullet points to help guide you on that. And you don't have to, you're not going to disappoint anybody. Do it with grace. And there are many ways to do that. And we talk about that in the book. So that's saying no. The next area where you find you will get your greatest asset back, which is time, is not doing, as we say, $25 an hour work, but

we expand on that by really saying anything below your pay grade. That's like the big challenge. And so again, I go inside on this one. Why are we doing this type of work? We did not start our business to manage our calendars, our emails, book our travel plans, et cetera, et cetera. We want to work at a higher level in our unique abilities, as they say. And we're frustrated, and it's an endless frustration that I hear from our clients, and I'm sure you do as well, is, I'm so in this, and I'm so in that, and I just want to be in the right quadrant, the upper left, and I don't understand, and gee, the day, when that day will come. The day can come sooner than later. It's your fear that's in the

way. Yes. Unpack it. Take the seat of armor. Let go. Let go of the vine. Delegate and elevate, as they say in EOS. And begin to get really clear about the things that you will be doing. And I promise you, $25 an hour work is not it. And so once you begin to delegate, let go, those people will actually, honestly, they're going to do a better job than you because they love doing that work. They love taking care of you. That's if you have an EA or if you go the EA route. But even in other aspects that are below your pay grade, you just keep handing that off, empowering people to do that work, and you keep up-leveling yourself into the area where you will make the greatest impact. So it sounds simple, it is simple, and it's you that's in the way. I appreciate you saying that because I know from my own perspective, it's fear that's in the way when I don't, you know, don't let go. And I like what you said about unpacking the fear. Is there any other recommendations you'd give for people who are really struggling with that?

To unpack the fear? To unpack the fear or struggling with asking for help or not doing it all or, you know, delegating. Yeah. So sit with, so here's something you could do when you notice that here's something I could delegate, but I don't want to disappoint. Or I, you know, I took that on. I should have said, I shouldn't have said yes to it. It isn't my pay grade. What I would encourage you to do is go be still. Bring that into your consciousness, the situation. And then once you have all the stuff that you have it in your mind, now drop it down into your body and notice the sensations in your body. Where do you feel contraction? Do you feel it in your chest, in your gut, in your shoulders, in your neck, et cetera? Just notice where you feel it in your body. Don't figure anything out.

There's nothing to figure out. Then when you notice the sensation in your body, bring your breath, your attention to that area with your breath and just breathe in and out in that area until you begin to feel it subside. If you notice your mind starts to go away, bring it back to that area and keep doing that. And once you notice it begins to subside, you can stop. And that's the beginning of a shedding of sorts, a releasing. And then see how you'll do next time. Come from a place of love. When you're in a place of love, you don't judge. So you might often think of this in terms of others, but we are constantly judging ourselves. And when we're judging ourselves, I should have been better. I should have done a better job. Oh, I'm not doing that great. It's just every moment

is a new lesson. So don't judge yourself. Commit yourself with non-judgment. Let it release and then work to bring awareness next time and do your best next time. That's all you could do. Rob, thank you so much for everything that you shared with us. It's a very, very powerful ideas that I know people are going to love reading your book and going to purchase it and then implementing these ideas and these disciplines in their lives. Tell us how people first can find the book. And then I'd love for you to share your 10 disciplines program.

I have a client who coaches with me and also is in Rob's program, and he, yeah, loves it. Yeah, that's right. Yeah. Yeah, we did talk about that. Yeah, and loves it and definitely would recommend it. So tell us a bit about how we can follow you and, you know, all the things. Yeah. So thank you for that. The10Disciplines.com is, you know, the place for everything. The assessment is on there, as I mentioned earlier. And we believe that's the great starting point for you. So you take the assessment.

It shines light where light needs to be shined in your life. It's 20 questions. It takes like five to 10 minutes. And we even are willing to hop on a Zoom with you and talk it through with you. We do have a group coaching program that teaches the 10 disciplines. We have a self-study program where you can go about it in your own way, or you can join our live program, which your client is part of. And that's where it's with a 10ines teacher and other like-minded people who are learning just like you.

And then we graduate you into our True Self Mastermind where you truly begin the process of learning how to shed your stuff and becoming your true self. So those are some of the things that we help people with. I love it, Rob. Thank you. So the 10disciplines.com, thanks so much for just giving us one place where we help people with. I love it, Rob. Thank you. So the 10disciplines.com.

Thanks so much for just giving us one place where we can find everything. What I appreciated today was us talking about kind of shedding the layers, understanding your true self and letting go of the ego, right? And understanding your own inner story. I appreciated the conversation we had

about making decisions out of love instead of fear. And then your 10 disciplines together, I appreciate that you said, you know, the power of that is together. And then the 10 year thinking, like using that as a guide, not as a goal. Delegate and elevate, be still 30 minutes a day. So many practical tools and strategies. What would you like to leave us with today, Rob? Well, I think, you know, when I look at the subtitle on our book, it says it all. If you want to truly shine, this is an important process here. It's how looking inward is the key to unlocking your true entrepreneurial freedom.

And that is our hope for you. And that's the journey that we hope to see you take if you feel pinged to do so. I love it, Rob. Thank you so much for your wisdom and experience and guidance today. Thank you, Cinder. I appreciate the conversation. You are amazing. Way to go for finishing another episode of the High Performance Mindset. I'm giving you a virtual fist pump. Holy cow, did that go by way too fast for anyone else? If you want more, remember to subscribe and you can head over to Dr. Sindra for show notes and enjoy my exclusive community for high performers where you get access to videos about mindset each week. So again, you can add over to Dr. Sindhra.

That's D-R-C-I-N-D-R-A dot com. See you next week.