High Performance Mindset | Learn from World-Class Leaders, Consultants, Athletes & Coaches about Mindset - 681: Leadership Starts with a First Impression: Owning Your Presence with Sylvie di Giusto, Keynote Speaker and Personal Branding Expert
Episode Date: May 29, 2025I’m incredibly excited about today’s guest—Sylvie di Giusto—who is a globally recognized expert in personal branding, leadership presence, and first impressions. Sylvie helps professionals and... organizations explore how people make decisions about them—and what they can do to influence those decisions effectively. With a background in corporate training and a multicultural career across Europe and the United States, she brings a unique and powerful perspective to leadership development. She is the author of The Image of Leadership and Fair Advantage, and she’s worked with some of the world’s top organizations, from the U.S. Air Force to Google, McDonald’s, and the NBA. Sylvie is also a CSP—Certified Speaking Professional—and a highly sought-after keynote speaker who combines psychology, strategy, and practical tools to help leaders take ownership of their personal brand. In today’s conversation, we talk about how to craft a powerful presence, why first impressions matter more than we think, and what it means to lead from the outside in. 🔑 Key Takeaways from Sylvie di Giusto Perception Drives Opportunity Sylvie was inspired to focus on perception because it's often the silent deal-maker or breaker. The way people perceive us influences the decisions they make about our credibility, leadership, and potential—often before we speak. First Impressions Are Fast and Lasting First impressions are made in seconds and are difficult to reverse. They impact sales, leadership trust, and client relationships. In high-stakes environments, your visual and behavioral cues can speak louder than your resume. Unconscious Biases Are Always at Play Every human has cognitive shortcuts (biases) that affect how they perceive others. Professionals and leaders can’t eliminate these, but they can become more aware and intentional in how they present themselves to mitigate misperceptions. The Five Cornerstones of Decision-Making Success today requires mastery of five key areas: Visual intelligence – how you look Behavioral intelligence – how you act Verbal intelligence – how you speak Digital intelligence – how you show up online Social intelligence – how you connect with others Perception Can Be Reality While perception isn’t truth, it influences how others treat us. Therefore, managing perceptions is not manipulation—it’s leadership. Balancing Authenticity with Professionalism Professionals often struggle between “being themselves” and meeting organizational expectations. Sylvie suggests “authenticity within context”—knowing your audience and adjusting your expression, not your values. Rebuilding a Damaged Reputation To recover from a misstep, be transparent, consistent, and patient. Rebuilding trust is a process—and how you communicate and behave over time tells your story more than any apology. Managing Difficult Conversations Leaders must be mindful of the perception ripple effect. Sensitive conversations should be clear, kind, and anchored in purpose, recognizing that how something is said often matters as much as what is said. Technology + Human Connection Embracing tech doesn’t mean losing the human touch. High performers must use digital tools to amplify trust, not replace it. Leaders must be intentional about showing up in real and relational ways—even in virtual spaces. 3D Immersive Keynotes Sylvie is known for pioneering the first-ever 3D immersive keynote experience, combining storytelling with cutting-edge visuals. Her goal? To not just inform—but transform how audiences feel, think, and act. Final Message to High Performers Perception is your silent business partner. Take ownership of how you show up in every setting, every platform, and every interaction. You don’t have to be perfect—but you do have to be intentional. HIGH PERFORMANCE MINDSET SHOWNOTES FOR THIS EPISODE CONNECT WITH SYLVIE HERE REQUEST A FREE MENTAL BREAKTHROUGH CALL WITH DR. CINDRA AND/OR HER TEAM TO LEARN MORE ABOUT THE MENTALLY STRONG INSTITUTE Love the show? Rate and review the show for Cindra to mention you on the next episode.
Transcript
Discussion (0)
Welcome back to the High Performance Mindset podcast. This is your host, Dr.
Syndra Kamboff, and thank you so much for joining me for episode 681. Today I'm
incredibly excited about our guest Sylvie De Giusto, who is a globally recognized
expert in personal branding, leadership presence, and first impressions. And I
know Sylvie through the National Speakers Association. She came to speak to our chapter in Minnesota several years ago and I was blown away with
her presentation skills and her content.
And then last year at the National Speakers Association, the Influence Conference, I heard
her speak on the main stage and it was out of this world.
She gave her first 3D immersive keynote, which she's won several awards for.
And it was just something I've never seen before.
It was truly unique and outstanding
and perfectly presented.
And today we talk a little bit about her presentation
and what did it take to deliver something so extraordinary.
And let me tell you a little bit more about Sylvie.
She helps professionals and organizations explore how people make decisions about them
and what they can do to influence those decisions effectively.
She has a really cool background in corporate training and a multicultural career across
Europe and the United States.
And she really brings a unique and powerful perspective to leadership development.
She's the author of books,
The Image of Leadership and Fair Advantage,
and she's worked with some of the top organizations
in the world, from the US Air Force to Google,
McDonald's, and the NBA.
And in today's conversation,
we talk about how to craft a powerful presence,
why first impressions
matter more than we think, and what it means to lead from the outside in.
I know you're going to love this conversation.
So without further ado, let's bring on Sylvie to the show.
Welcome to the High Performance Mindset podcast.
I'm so excited today to have Sylvie DiGiusto on the podcast.
Thank you so much for being here, Sylvie.
Oh, thank you so much for having me.
What an highlight it is and what an honor to be with you on your very own famous podcast.
Thank you.
Thank you, Sylvie.
You know, the really cool thing is I have got to hear Sylvie speak twice, one in Minnesota
to our National Speakers Association
Minnesota chapter and the other time at this incredible one of the best talks at
influence I've ever heard the National Speakers Association where she gave
this like incredible keynote immersive keynote with technology and you'll have
to kind of explain to us as we get going like what that's about.
But Sylvie, today we're talking about the power of choice, and we're talking about impressions,
and just helping us think about how can we be our best.
And so why do you think people should keep listening today, and why does this matter
to them?
So I have a long history in corporate. I was 20
years one of you, one of the listeners probably, and now I'm a business owner, so if there are
business owners I'm also one of you. But during my corporate career I noticed the following thing,
and I'm sure you have noticed that too. When we hired people from the outside I was part of the interview
process and you know they said all the right things they behaved exactly the
way we wanted them to behave, they even looked sometimes the way we wanted them
to look. Everything seemed to be perfect. We perceived them as the perfect fit for
those positions. And then years later I had to fire the same people due to a lack of performance, for example,
or other reasons.
And I was always so frustrated and fascinated at like, why is it that we sometimes perceive
people so differently in a bad way or maybe also in a good way. And on the other hand, here's the real challenge, we had so many young, ambitious people in
that organization.
And I just wondered why didn't they stand out to us to fill that position with that
talent and possibly they would have done the job much better and I wouldn't have to fire
them, right?
As I was in HR at this time.
But I also realized they didn't present themselves and they didn't position themselves as the
potential leader for this organization.
So I quickly got into studying everything around perception and how we make decisions
about one each other. And I'm sure you had that situation too, where you perceived people wrong, or maybe somebody
perceives you very differently from what you think you actually are.
Absolutely.
Absolutely.
And as we're talking today about perception and first impressions, just tell us a little
bit about the research about first impressions and how quickly we make those first impressions.
You know, there's so much research out there.
And I always use one study by NYU and Dr. Solomon that says you make up to 11 major decisions
within seven seconds. Now hold 11 major decisions within 7 seconds.
Now, hold on.
Not always 7 seconds.
It is not always 11 decisions.
Although I had the pleasure to meet Dr. Solomon once and he told me that what the internet
made out of his study has nothing to do anymore with what actually happened back then.
But there are other studies that say it takes
milliseconds online, others say it takes 13 seconds, some say 13 decisions, some say 11 decisions.
It really doesn't matter how long. What they all have in common is it happens automatically.
And it has nothing to do with the fact if you are a good human being or not.
with the fact if you are a good human being or not. Our brain just tries to save energy.
So it takes the first micro moments and imprints something and kind of moves on.
Kind of.
Because here's the bad news.
Your first impression is actually only relevant in those first micro moments.
What is more relevant is what is happening afterwards in terms of the plentitude of unconscious biases really against you.
Because humans always want to be right.
So whatever first impression you made on them, for example, confirmation bias, make
sure that the human brain looks for confirmation about its first opinion about you and ignores
everything.
Just ignore what goes against it.
While anchoring bias, make sure that we anchor in our brain on that first piece of information.
Or negativity bias.
Make sure that we rather see the things that are wrong
than the things that are right.
I have one favorite moment in my presentations
where on purpose I have a typo in one of my slides.
And I always feel it.
You know, it's a clear typo. I can feel the pain in
the audience where they sit and when they see the typo, I see them kind of, you know, stop. I see
their facial expressions and I can read their minds wondering, wait, does she not even care about us
enough? She checks her slides. And then afterwards at the end of the presentation,
I kind of read it and they find out, oh my God, that was on purpose. And she actually
caught us with negativity bias. And there are so many other words in those slides that
were all correct, but everybody focuses on the pipe of the alarm.
Yes.
Well, human brain works.
Oh, I love that.
So it might be seven seconds, it might be 13, but we automatically make some decisions.
And you said maybe 11 major decisions or 13.
What kind of decisions do we make in those first several seconds?
We decide if somebody's trust worthy or not, if somebody is knowledgeable or not, if somebody
is successful or not, sophisticated or not, reliable or not.
We even think about their political opinions, their religious beliefs, but occasion is key
and that's why with any study you cannot just take the results of a study
and apply them to daily life. If you go with somebody on a first date, your
plane is looking for very different traits than if you are in a situation
with a client where you negotiate on a deal, right? Yes. So you never can just
take that list and say those are the 11 decisions
that we make about each other. But fact is, we make them and it has nothing to do with
the fact if you are a good human being or not, if you are a new body, or in the body
of mother, Theresa, it's just automated brain performance. Automated. And why does all of
this matter? And I'm
thinking about for people who are listening who might be hiring people
like you just talked about as an HR specialist or think about people who are
working with clients all day or maybe how it relates to sales performance or
leadership perception. Like why does first impressions really matter? Because you can use those unconscious biases wonderfully,
wonderfully to your advantage.
Okay.
Once you become aware of that concept,
if you imprint in those first micromolents consciously,
if you make the choice, because you have the power of choice,
to imprint strategically what
you would like to imprint, their brain is looking for proof too, because they want to
be right that you really are the best candidate, that you really are the best salesperson,
that you really sell the best product or service.
Right?
Yes. as product or service, right? I teach or I share with leaders and professionals in organizations how they can use those unconscious
biases to their advantage during a current events journey or to level up their leadership
excellence by using the same principles just in a positive
way.
So, could you give us one or two examples of how we might do that and be really mindful
and planful about our first impressions?
Yes.
So, the first thing I would like you to do is I want you to define one word. What is the one word that comes to your mind that
you would like to imprint on others in those micro moments? What is the one word that then
should pop up in anybody's mind when they think of you? What is the one word that people
should instantly experience, feel when they interact with you.
And that word is very important.
Unfortunately, most people pick now high prestigious words, where society has taught us as a leader
I should be known for being trustworthy.
Trust is always one of the favorite ones, or I should be known as a leader, I should be known for being trustworthy. Trust is always one of the favorite
ones. Or I should be known as a leader. I should be known as reliable. Or I should be known for
excellence. Those are just terms that society taught us. I want you to pick that word that you
really want to imprint, even if it doesn't have this positive view, because just to be told, someone's to be known for being powerful.
Sure.
You know?
Yeah.
Authority.
Someone to be known for being wealthy.
And there is nothing wrong with it, but you need to define your word.
That's the most important one.
Okay?
What is your word, Sylvie?
I will tell you at the very end.
Okay? Perfect.
The second one is your customers and your clients matter.
Because in the end, you want to sell something to them, all of us, no matter
in which position you are, your organization, even if you work in
HR or if you work in legal or if you are in the front line or in sales or wherever you are,
your organization only will survive if it is successful by selling services or products to
its customers. So you need to understand what is their expectation. The words that you just
thought about, is that actually what they're looking for? Is that their dream come true?
Sales professional, their dream come true real estate agents, their dream come true doctor,
their dream come true leader in an organization. And here's where I bring in data.
Since 2017, I have sourced around 26,000 individuals and asked them, tell me the number one word
that comes to mind when you think of your expectations, your dream come true real estate
agent or a real police officer or if you're in contact with a financial advisor.
As in the audience listening now, you are all over the place in terms of industries.
I'm just going to give you the number three words that are true for all industries.
Okay, perfect. All industries. Okay.
Number one word, and it hasn't been there until 2020, but it was top in 2020 was trust.
Trust.
Number two word is care.
Care.
And number three word is excellence.
Wow.
And I'm going to refer to those in a moment a little bit more, but now you need to look what was your word and what do your customers want. If your word is creativity and their word is trust,
they are a little bit on the opposite of, they are not close together. If your word was reliable
and their word was trusted, then it's closed. Mine was passionate or positivity,
but I don't think that's trust or care or excellence.
But I don't think that's trust or care excellence. And now if you don't mind, I'm going to quickly walk you through the tools that I use, how
I help people now to imprint those words.
Okay, I love it.
The ABCDE.
Okay.
Those first microvolts.
Your A for your appearance matters.
Humans are visual creatures.
90% of information in our brain gets submitted in a visual way.
Your clients, your team members just look at you and they think they know something.
And that has nothing to do with fashion.
It's about your body image, your height, your weight.
Do you take care of it? Does it look healthy?
Well, obviously your clothes, but also your makeup, your hair, your accessories.
The entire visual picture that you create. It doesn't matter.
The brain is lazy. That's why it takes a shortcut through the eyes.
Then, the B for your behavior, how you
interact, your attitude, your charisma, your emotional intelligence, your conflict management
skills, your ethics and morals, especially if nobody's watching. Yeah. Your, you know, your etiquette, your cultural awareness, all the things that
happens when we interact with each other.
Those micro moments that might not matter to you at that moment, but
could be a big deal to somebody else.
The systems for your communication.
I knew a good listener. What about your non-verbal communication, your facial expressions, your body language, the words that you choose,
your language palette, do you have an accent, do you have a dialect? Your voice is a very powerful tool.
How does it sound?
The volume?
The pace?
Your written communication?
Which brings me to the D. And that is very often surprising to audience members, but
it is the most important one actually and that is your
digital footprint because most interactions you don't make in person
anymore. That's the first impression that you make. They google your name
what do they hide on page one? I find you on social media. They don't split your
private Facebook profile from your professional LinkedIn
profile. They just take everything into consideration. You might meet them in a virtual meeting in
some online forums. So your entire digital footprint nowadays actually will determine
if you are a real person. The biggest mistakes that we make is we always only think about how much
business can we gain with our digital footprint. But we never think about how much business
do we actually lose because of our digital footprint. Because the people that don't reach out to us. And lastly, the aim
for the environment, the physical and the social environment, the things, the living things and the
non-living things you surround yourself with. Your car and your house, the vacations you go on, how you commute to work, your office, what do I see there when I walk in.
Most importantly, the humans you surround yourself with who impact you as an individual,
but also reflect on you. What do they say about you, your friends, your family,
your colleagues, your mentors.
And now think back at those two words.
Yeah.
One word and then one out of trust, care, or excellence.
When you look at your appearance, do people instantly see trust?
Do they instantly see care?
What do they see?
How does it look like?
Or when you think of your behavior or your communication, when you speak with them, how does it sound like?
Does it sound like somebody who is trustworthy, like somebody who cares,
like somebody who has a level of excellence that they want to instantly feel. And so this was just the simple kind of, you know, overview, but those are the
tools that I work with leaders and audience members with to influence those unconscious biases in
others. Excellent. Sophie, I love them. A, B, C, D, E to help us think about how we might influence those unconscious biases.
And I was thinking about these appearance, behavior, communication, digital footprint,
and environment.
What if as we were listening to you, we're like, you know, man, I could really step up
my digital footprint.
I could really step up my appearance or my communication.
What would you tell us to do?
What should we do as a result of thinking about ABCDE?
I always say start with your digital footprint because it's out there right now.
Somebody could Google your name and decide not to reach out to you.
Right now somebody could read an email that you haven't
even written for them because somebody else forwarded it and forwarded it and forwarded
it and make the decision not to reach out to you. I think that the digital footprint
has become so tremendously important that if you start working on something, start
working there and think of it in two areas. There is the intentional and the
unintentional digital footprint. The intentional footprint is all the things
where you are actively involved. You post something. You click on something. You
like something, which means you endorse something. You comment on something. You share something.
Whenever you are actively involved with a click, with a mouse click, an intentional choice to
interact with a digital platform, then that's your intentional footprint.
And think of your word and the words of your customers and adjust it accordingly,
which means you might have to get rid of some things and you might have to proactively
create things so that they show up if somebody searches for you.
However, there is also the unintentional one. Most people are not so aware of.
I bet we both and many out there have that one friend who constantly floods our feet with every
single minor life update, as if I would be interested.
Oh, sure. Yeah, this is true. Yes.
When we are thinking, do you even have a job?
What? That salad was the highlight of your life today?
Or we all have that friend with a profile picture where we know, yeah, that is not reality
because I have seen you in real life.
Isn't that true?
Or it's like 15 years younger, you know?
Either it's 15 years younger or it is so filtered that you know that is not the authentic you
that people will need when they walk into a role. 15 years younger or it is so filtered that you know that is not the authentic you that
people will need when they walk into a role.
So there are those messages that we send in between the lines and you need to be very
careful.
They also need to be according to your word that you define as the word that your customers
or the expectations that your customers have towards you.
I think it's really helpful to think about.
It is absolutely to think about like our words and then what our customers really want from
us and how they might be different.
Hi, this is Syndra Campoff and thanks for listening to the High Performance Mindset.
Did you know that the ideas we share in the show are things we actually specialize in implementing? If you want to become mentally stronger, lead your team more
effectively and get to your goals quicker. Visit freementalbreakthroughcall.com to sign
up for your free mental breakthrough call with one of our certified coaches. Again,
that's freementalbreakthroughcall.com to sign up for your free call.
Talk to you soon.
How do you think, Sylvie, we balance our own authenticity and how we feel we are at our
best with maybe what our clients want or professional expectations of us?
You are not going to like my answer. Nobody
likes you. Uh oh.
Let me finish and then maybe you understand my approach. I always say authenticity is
a lie. Oh wow. Okay. Authenticity has become a buzzword and for many, unfortunately, the excuse
that it means you can just do you.
Right.
Right.
But that's the worst advice you can give because if I just do me and ignore my environment and the people I interact with, my team members, my boss, my top leadership, my clients, my family, my friends, I'm not doing them a favor either.
Yeah.
I'm not respectful towards them either. I'm not respectful towards them either. So I would say authenticity is a lie in the
way it has been taught to us and communicated to us throughout the past years. However, I think we all play roles. I play a role at home as a mother.
I play a different role as a wife.
I play on stage as a speaker.
You might play a different role as a leader.
You might play a different role as a community volunteer. And I think you can be authentic in within these roles.
Because I couldn't come home and talk to my husband like I talk with my audience and vice versa.
Right? I couldn't behave with my clients the way I behave around my children.
I can't just do me everywhere I think.
So I think there is authenticity, but it's shared in those specific roles.
Yeah, that's really helpful.
Yeah, I appreciate that.
And when I think about, you know, we're talking today about impression and
people's perceptions, is that really reality or how would you describe the
difference between like perception and reality? It's such a famous saying or a
question that I get often asked, is that true? And I will say yes and no. Here's what's true.
To them, it's always reality.
Their perception is always their reality.
They always think that they are right.
Your clients will always think that their perception is the correct one.
Might it be your reality?
No.
Because you have different insights, you have different knowledge, you have different
perspectives.
You might think very different, but the reality is to them, it is always reality.
Their perception is always reality to them.
Just the same it is like to you. The perception of yourself is also
your reality. You also think that you are right. And the second thing that I'm going
to tell you, which most people don't like is self-awareness is a skill and a trait that most of us lack.
We know that it's important,
but especially the higher you get in an organization,
the further you get on your career path,
the longer you serve as a leader,
you will be the more self aware you become,
but the opposite is true.
I call it the CEO disease. Because the longer you are convinced of yourself, the less you are self-aware.
Really helpful.
The less people tell you the truth to your face, because they are in some way dependent
on you.
So what should we do about that if we know we're lacking self-awareness and we have the
CEO disease?
Well, the good thing is you have the CEO disease, you have such a lack of self-awareness that
you don't know that.
I know, that's what I was just thinking.
It's like we would think that we don't have this EO disease.
I would say surround yourself with the right people, but with different perspectives. When I was in corporate, I have to admit that when I hired, I very often hired
people that fit very well into my world, my values, into my beliefs, into my systems, systems and my passion. And it was wonderful. And we were always right because according
to us, we always did amazing things. And we were so similar. Moving to the United States
and becoming an entrepreneur and living in this beautiful country that I so much love
and I'm so blessed to call my home has taught me how important it is to purposefully and
intentionally surround myself with people that are not alike, opposite. Yeah. Opposite. So that not just I can learn from them, but I can also learn about my blind spots.
Yeah.
So powerful.
You know, that concept Syl like us or think like us.
And, you know, obviously there does become an issue with that because then you don't have a lot of diverse thought.
So we, you know, we've been talking about first impressions and just, you know, I know you also speak on leadership and the power of choice.
And one of the other questions I wanted to ask you is about your five cornerstones of
decision making.
I'd love for you to tell us a little bit about that and like why that's really important
for anybody in a leadership role or any of us to help us be our best more often.
Now I'm just going gonna wing it and pretend
that we haven't already spoken about them
because I call them the A, B, C, D, E.
Oh, you do?
Okay, that's awesome.
That's awesome, okay.
I was like, oh, is this something different?
I love it, I love it.
Okay, well, what have I not asked you
that you would love to share with us or that you
think is really important for us as we think about being our best more often?
You know, one thing, no, a few things, a few things.
If you give me the microphone, I'm going to take it if I can share some advice.
You're the speaker, so it makes sense.
First of all, I'm going to come back to that word here because I know how many hardworking
professionals you have in your audience.
You need one of them yourself and me being one as well.
And this word is also one of my favorites because it has actually less to do with the customer and more with you.
It's the principle how you can imprint on somebody else easily that you care about them.
The moment you take care of yourself, people think you have the capability to take
care of others too. And I repeat that for you a little bit differently. If you don't
take care of yourself, others don't believe that you have the capability to take care of them too.
And I think we often forget about that, especially as professionals in the workplace or as business
owners.
So I encourage you, if you take anything away today, start with yourself.
I know we have a tendency to think of our team members, our clients, our bosses,
the community, the family, the friends. It goes on and two is at the very end of the list.
Ourselves.
So I really want you to keep that in mind. On the other hand, the second thing I want you to take away, this is not about changing
who you are.
You are perfect, just the way you are.
In fact, it's about becoming more of who you are.
But by controlling this process. Because if you don't control your perception,
at least to the degree you can control it,
somebody else will.
What we think about you is not what they tell you to your face.
It's what they think about you behind your back. And so if you don't control at least the parts
that you can easily control, somebody on slow.
As the last thing, my work is spectacular.
That's awesome.
Spectacular, no matter what it is.
And I think of that every time I look into my wardrobe and think, yeah, you know, that's
okay, but okay is not my word.
It's not average.
It has to be spectacular. I think of it every time I interact with my clients, my attitude, my
behavior. I think of it every time I phrase something that I write. I think of it every
single time I post something. And I think of it every single time I interact with people. The people I surround myself are spectacular
too and if they aren't, you are pretty quickly out of my inner circle. And so that being
said, it is such an honor to be a guest on such a spectacular podcast with such a spectacular host and I'm so glad that I
am with you.
Oh, Sylvie, that's amazing.
And you know, when I think about ways that I've witnessed you and interacted with you,
I can see why your word is spectacular.
And it makes me think about something I mentioned at the beginning of our podcast today that
I saw you do, the
world's first 3D immersive keynote.
And I'd love for you to tell the audience what this was.
And then I'd love for you to tell us what did it take to pull it off because it just
shows you the amount of time and energy that you spent trying to make something so spectacular that
was mind-blowing.
As an audience member watching it, I was completely blown away and I hadn't even thought this
could be something that a speaker could possibly do.
So just tell us about the keynote first.
Thank you very much for asking. So I want you to go in your mind to a conference
with me for a moment, right? To one of the many conferences you have visited in the past. And
usually they all follow the same format. There is a keynote speaker with a polished introduction.
Then they tell a few stories, add a few data, facts and figures, and there are tons of slides.
And then repeat, repeat, repeat again.
And during my time in retail, I was very long in retail and tourism.
Luckily, I had a leader who always said, we don't learn leadership in the class ceiling
office, we learn leadership in the class ceiling office, we
learn it in the frontline.
And he put us out there as cashiers for a week or we had to work in the logistics centers.
And I keep that principle with me.
So I force myself very often to be an audience member and sit in there.
Oh my god, Kindra, it's the toughest job at a conference to be an audience member.
That's the hardest job to go through all those presentations.
So I always wanted to offer something different, something unique.
Now imagine you don't have a speaker with slides.
Imagine the room gets dark and nobody tells you why it's getting dark. And then a little spotlight appears somewhere
where eyes show up.
And instead of just showing you how first decisions
are made in the brain,
as I just show you a slide with a brain,
I project a three-dimensional holographic brain
into the room and I can walk in there.
Well, instead of just telling my audience how important my visual appearance is
and how they make judgments about me based on my visual appearance, I change my clothes on stage. Not really, there is
a little bit of magic. But now we are working with communication. I'm not sure if you have
noticed, but I have an accent. We filled out my accent and show the difference between
the perception of somebody who speaks American English and somebody with
my accent, how it instantly impacts if they trust me or not.
I take my clients, we create three-dimensional worlds where we took them into a logistics
center.
Why just talk about the logistics center when we can actually project it onto the stage
and go
in there with the audience members.
And so I am so blessed and so grateful that I am allowed to do this magic for my clients
and that now they also become part of me and go away from regular keynotes into more and experimental learning experience where the
audience members become active participants rather than active listeners.
Amazing. And you should go over to Sylvie's website because you can get a clip of it and watch it and you'll be able to get a sense of what actually she does.
So Sylvie, thank you so much for being on the podcast today.
I love your words, spectacular.
And I'm going to encourage everyone else to think about what's their word.
Thank you so much for sharing with us your ABCDE, appearance, behavior, communication, digital footprint
and environment for us to help us think about other people's perception of us and just
helping us show up more intentionally because we do all have this unconscious bias.
I love that you shared with us generally the one word that people describe, top three would be trust, care,
and excellence, and then how a person's first impression
is made within about seven or 13 seconds.
So tell us a little bit more about how we can follow along
with you, if we're looking for a keynote speaker,
where can we find your information?
Thank you very much.
You can find me everywhere on the internet with my not so simple, but in a simple way,
first and last name Sylvie in the Joe Store.
There are not many others out there with that name.
Just type it in.
You will find my website.
You will find my social media.
You will find my website, you will find my social media, you will find my books. If you don't find
me chances are high you don't have internet at that moment. But I would love to hear from
you if you connect with me, please say hello and please tell me that you are coming from
this spectacular podcast and this spectacular woman so that I can thank you for being here.
And if you have a moment, why don't you leave a review or a testimonial for this podcast
episode so that Indra also knows if this was helpful for you.
Amazing.
Thank you, Sylvie de Giusto.
Thank you so much for being on the High Performance Mindset and just delivering us with just incredible
value today that's just going to help us continue to be the best person and leader we can be.
So thank you for your time and your wisdom.
Way to go for finishing another episode of The High Performance Mindset.
I'm giving you a virtual fist pump.
Holy cow, did that go by way too fast for anyone else?
If you want
more, remember to subscribe. And you can head over to Dr. Syndra for show notes and enjoy
my exclusive community for high performers where you get access to videos about mindset
each week. So again, you can add over to Dr. Syndra. That's drcindra.com. See you next
week.