High Performance Mindset | Learn from World-Class Leaders, Consultants, Athletes & Coaches about Mindset - 712: Finding A Purpose That Powers You

Episode Date: November 4, 2025

In this episode, Dr. Cindra and Lisa explore one of the greatest drivers of motivation, resilience, and fulfillment: your WHY. Every one of us knows what we do in work and life…but very few of us stay deeply connected to the purpose behind it. When we lose sight of our why, stress rises and joy fades. When we own our why, we push through challenges, show up energized, and feel aligned with what truly matters.   What You'll Learn • Why purpose fuels confidence, performance, and grit • The difference between WHAT you do and WHY you do it • Why chasing only results can leave high achievers feeling empty • How elite performers flip the script using the Why ➜ How ➜ What approach • A simple exercise to uncover the deeper meaning behind your goals • How to communicate and live your why daily   The "So That…" Exercise Cindra guides you through a powerful reflection tool: 1️⃣ Write down what you do 2️⃣ Add "so that…" six times to dig deeper into your true purpose This exercise reveals what really drives you…and reminds you who you're becoming in the process.   Key Insight Purpose doesn't just inspire you on the good days. Purpose gives you the fire to keep going on the hard days.   Power Phrase of the Week: "I own my why. My purpose fuels me every single day."   To Request a Free Breakthrough Call with a Mentally Strong Coach, visit: http://www.freementalbreakthroughcall.com/ To learn more about the Mentally Strong Institute, visit: https://mentallystronginstitute.com/ To learn about Dr. Cindra Kamphoff's speaking and coaching, visit: https://cindrakamphoff.com/ To follow Dr. Cindra on Instagram, visit: Cindra Kamphoff, PhD (@cindrakamphoff) • Instagram photos and videos  

Hi friends. My name is Dr. Cindera Campoff, a national leader in the field of sport and performance psychology. Every week, I'm on the local radio sharing my top tips on exactly how to develop the mindset of the world's best so you can accomplish all your dreams. Get ready for a jammed, packed episode, focus on practical tips to help you get after your goals and step out of your comfort zone. Let's go. It's time to check in with Cinder Campoff. Today we're talking about finding a purpose that powers. you, Sarah, start us off with a quote. I like this quote by Simon Sinek. He said, Working hard for something we don't care about, it's called stress.

But working hard for something we love is called passion. I like that. What are we talking about exactly today? Well, we are digging into a massive driver behind motivation, grit, instinct, committed when things get tough. And that's our why and your purpose. And that's

really the deeper reason you wake up and why you go after hard things. You know, at least everyone knows what we do and what they do, that's your job title or your position or the bullets on your resume, but your why is something else. It's the spark. It's the fire in your belly. It's the thing that makes you push through adversity when quitting feels easier. And when we lose connection to our Y, that's when we burn out, we drift off course, and honestly we forget what really matters. And so when we own our Y, which we're going to talk about today, is we feel inspired, energized, and just more

aligned to go after our own mission. So why is it, do you think so many of us struggle to stay connected to our why? That's a great question. I think it's because so many people get obsessed with results, you know, in sports that might be like winning games or in our career, it might be making money or, you know, hitting performance targets. And those outcomes obviously are very exciting, but that's not a why. You know, achievements actually can feel really empty if the purpose isn't fueling them. And Simon Sinek, who I quoted at the beginning today, wrote a book called Start With Why, and he teaches that most people communicate from the outside in where they think about their what and then their how and then their why. But high performers split that script and they

think the why first and then the how and then the what because they know really what drives them and they communicate it and they live it. And they know this from, you know, I know this from the decades of coaching, you know, executives, elite athletes, and business owners, that the world's best really always have a deeper sense of purpose than a paycheck or scoreboards or trophies. So what happens to us when we truly know what our why is? I think what truly happens to us is we attract the right people and we get support that really matters to us. And you have more energy on the tough days. You push through fear and setbacks because, you know, your purpose really fuels you.

And your purpose creates grit. Purpose creates joy in the pursuit, and you know who you're serving and what matters, you know, beyond the scoreboard, really everything changes. So how do we go about discovering what our why is if we don't know? Yeah, that's a great question. I would say you can start with an exercise that I wrote in Beyond Grit called the So That Exercise. And it really helps you, you know, dive deeper into find what truly drives you. And so the first thing you do is you just write what you do at the top of your page.

And then you write so that on the left-hand side six times. And each so-that takes you to one level deeper into your purpose. So, for example, some of my so-thats are, you know, well, what I do first is, like, I speak and I coach leaders and athletes and entrepreneurs so they can really master their mindset and play bigger. And one of my so-that's is to help people live more intentionally and pursue these really huge dreams that they have. one of my so-that's is to limit, you know, really so that there's, like, no limits

and to model, like, minimalist possibilities for my two boys, Carter and Blake. Another one of my so-that's is to provide real practical strategies that people can use to be their best more often. Another so-that is to elevate other women in performance psychology. So, you know, these are a few of my so-that's, and that's my fuel. That's my fire. That's my why. And you could do the same. And honestly, post that somewhere you can see.

every day. Okay, so what does it mean to own your why? Absolutely. The first thing you have to do is start with knowing what it is, right? But then owning it is one step further. And owning it means to me, like communicating it, sharing with others, letting it guide your decisions. And I would say put it somewhere that you can see every day. Maybe your locker or a friend or your office wall or maybe even your, you know, your phone wallpaper or in your email signature. on your email or maybe even your grid board. But it means telling people, you know, your teammates, your family, your friends, your clients

about your why. And owning your why really increases your trust and strength and helps you build more connections. And it reminds you why the hard days are worth it. And to add to that, I think that really when you have it and you understand it, that if that's your job, if you're lucky enough to have that be your job, then you really never work a day in your life. Absolutely. Amen.

Yeah. What is our power phrase this week? I own my why. My purpose fuels me every single day. So, Sandra, if people need more help in finding their why, or they want to read about some of your other teachings or find out what it is that you do for our community and beyond, where do we need to go? The place you can go to free mental breakthrough call.com, and we will set up a call with you to learn more about your why and help you explore it. And it's just a free coaching call to help us give back to you and to support you and understanding your why.

So you can check that out, free mental breakthrough call.com. Way to go for finishing another episode of the high performance mindset. I'm giving you a virtual fist pump. Holy cow, did that go by way too fast for anyone else? If you want more, remember to subscribe. And you can head over to Dr. Sindra for show notes and enjoy my exclusive community for high performers where you get access to videos about mindset each week. So again, you can add over to Dr. Cinder for ShowNotes.

That's D-R-C-I-N-D-R-A dot com. See you next week.