Hot Smart Rich with Maggie Sellers Reum - Dr. Ewoma: The Skincare You’re Wasting Money On, What Really Defines Beauty, & Why She Left Traditional Medicine to Build a Cosmetic Empire

Episode Date: August 26, 2026

Award-winning cosmetic doctor and founder Dr. Ewoma Ukeleghe reveals the truth about how much doctors really make, how she built her aesthetics empire, the skincare secrets that actually work on a budget, and the patients she refuses to treat. She joins Maggie Sellers Reum on this episode of Hot Smart Rich to break down money, beauty, Botox, and the aesthetics industry. Dr. Ewoma gets real about walking away from traditional medicine when everyone around her thought she was crazy, building a career on her own terms, and why she believes inner healing is just as important as what we see in the mirror. They get into Maggie’s questionable lip filler from a decade ago, the treatments Dr. Ewoma actually swears by, and her best skin secrets at every budget. She breaks down how to build a skincare routine that actually works, what’s worth splurging on (and what absolutely isn’t), the patients she refuses to treat, and why Botox might just be the ultimate gateway drug. Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ  ⸻ Timestamps: (00:00) Intro (04:54) Why You Should Listen (05:35) The Reality of Being a Doctor (07:57) Why She Chose Medicine (08:25) From Medicine to Cosmetics (11:14) Why She Left the System (14:26) Facing Resistance (15:59) Building a Powerful Personal Brand (18:32) Are You Ready for Cosmetic Work? (23:05) Be Confident, Be Audacious (24:13) Is Dr. Ewoma a Character? (26:17) What Is Beautymaxxing? (26:48) Identify Your Best Natural Features (28:49) Beautymaxxing vs. Looksmaxxing (30:19) How to Beautymaxx Affordably (31:32) Beauty AI Investments (32:08) Is It Worth the Splurge? (33:16) High-Maintenance, Low-Maintenance Beauty (34:59) Lifestyle Habits That Boost Beauty (37:47) Affordable Ways to Look Better (39:48) The Psychology Behind Cosmetic Treatments (41:49) Maggie’s Botox and Filler (43:09) Cosmetic Procedure Red Flags (49:44) The Ideal Skincare Routine (51:48) What’s Worth the Spend? (53:00) US vs. UK Cosmetic Regulations (54:29) Rapid-Fire Questions ⸻ SoFi - check out SoFi Home Equity Loans at SoFi.com/HSR Stan - https://ig.getstanley.ai/?ref=hotsmartrich&utm_source=podcast Alya - https://alyahealth.com use code HSR for 20% off Osea - Use code HSR for 10% off at http://oseamalibu.com ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Instagram: https://www.instagram.com/hotsmartrich/  Tiktok: https://www.tiktok.com/@hotsmartrich   Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/  Tiktok: https://www.tiktok.com/@maggiesellersreum  LinkedIn: https://www.linkedin.com/in/sellersmaggie/  Locker: https://www.wantlocker.com/users/maggiesellers  ShopMy: https://shopmy.us/maggiesellers  Amazon Storefront: https://www.amazon.com/shop/maggiesellers/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Two and five Canadians will hear the words, you have cancer. That's why every step and dollar raised matters. On September 19th, join thousands in Toronto for the Princess Margaret Cancer Foundation Walk. Challenge yourself, friends, and family to walk 21 kilometers in support of life-saving research. Together, we can carry the fire and help create a world free from the fear of cancer. Register today at pmcfwalk.ca. What are the few things under $200 that people can do to improve their appearance and the way that they feel about themselves? This is tricky.

Do I give the PR answer or do I give the actual answer? Actual answer. Ah, obviously. This is why I'm having you on as a trained medical professional doctor. I remember finding on Craig's List this Russian nurse. I went and I got my toplet filled and it has never gone down and I'm now 34 years old. and I still do not know what was put into my top lip. Bloody-oh, what did she put in your lip?

I started out helping people get better from their illnesses, but as a doctor, I was making 1,300 a year. So I'm moving to helping women feel more confident within themselves. Both you and I have done a full transformation. Love it. So let's get into beauty maxing. I aim for like 90% perfection, and then 10%, just a little bit in the feel.

Because that imperfection that makes the 90% look amazing. So I want to play a fun game of MythBusting. mith busting, mouth taping. Pass, no. Retinal versus Tretanone? 100% Trinone. Red light face masks. I don't think I've ever said this publicly, but...

Hi, Angels. Did you know that subscribing to our channel is free? It doesn't cost you anything, and it is the simplest way for you to support Hot Smart Rich and help us grow, so that we can bring you more of the conversations you love. Just hit the subscribe button below, and thank you. In case you missed it, you're allowed to be hot, smart and rich so let's get into it dr iwoma are you ready to get hot smart rich i'm so ready

darling thank you so much for doing this for someone that's just clicked in they don't know who you are they don't have context of this conversation what would you tell them to get them to stay to what we're going to listen to today yeah well i'm a medical cosmetic doctor i've been qualified now for 10 years i have built an insane community of super engaged women of over 700 000 where i talk about everything from skincare, body glow, self-development, men even. I'm just a character, basically. But I guess they'll found that out today. How will my life be different if I listen to this conversation in full and apply it to my

life? I think listeners are going to leave feeling motivated, empowered. I often hear from my friends that, like, they often fill that energy from me whenever they meet me. They're like just ready to go. They're ready to pursue what, like, they need to in life. so I'm convinced your listeners are going to feel that way. I would agree because I have known you parasocially for almost four years.

Really long time. And we've both seen each other's journeys, transformation. And of course, there's the physical aspect of that, which we'll talk about today. But there is so much of the inner work, the confidence. And so what I decided to start doing to my community was make a promise to the angels as to what I believe people are going to learn if they listen to the conversation in full. And I believe that people will understand the true ROI of betting on yourself. I think that they will save time by cutting through wellness, beauty, bullshit. And they will know exactly what they are worth.

Do you agree with that promise? A thousand percent. Okay. So let's go a little bit backwards. Tell me about your earliest context that we need to know to understand the current version of you. Oh, there's a lot. I feel like despite being on this earth for just a few decades, I've lived quite

an event for life. I've lived many lives. I feel like I'm on my second or third at the moment. But I think probably the most sort of pertinent part of my life would definitely be when I worked in the NHS, which is our National Health Service. By and large, especially sort of the human element, I absolutely loved it. But the day to day was quite interesting to say the least. And it was funny because, well, not even funny, quite sad. But around the time, Gina doctors were striking. And it was the first time in like almost forever. And that they were striking with regards to pain, working conditions. So that was just sort of the general context of the time. And very quickly into my sort of hospital training, I just realized that this is not for me.

And of course, as a doctor, you anticipate super hard work and working like a dog, that's fine. But I feel like I have to be very delicate with this. But because what I want to say is that it just didn't feel safe, basically. It didn't feel safe. You know, even when I'm just, you know, even when I'm I looked at my seniors and obviously, you know, your seniors to a degree you really aspire to be like them, right? But then when I looked over at them, I was like, oh, I don't envy your life. Is this the end of the road for me in like 10 years time? No. I had a really important conversation that I think was one of the things that really changed the trajectory for me at that time. I spoke to a mortgage broker and he told me, based on my salary, I was maybe making about

2200 at the time, which I was like, oh my God, amazing. I've only clearly the following year as a doctor I was making 1,300 a year. That's how us doctors in the UK get paid. And he said to me, based on that, the banks at Maxma would be able to lend you £100,000 for a house. I was like, what? And maybe that was an element of 23-year-old naivety, but I was like, wait, let me do the math, let me map this out on a chart, just because I am that way, I think, very

logically. And I was like, wait, so I'm probably going to be like 40 by the time I can afford a house by myself on this current sort of salary trajectory. I was like, yeah, that's not making sense. That that's not the kind of life I envision myself, you know, having. And yeah. I think I'm so curious, like, even back to childhood you, did you just love helping people? Or what was it that initially drew you into becoming and pursuing a doctor knowing the hours were going to be brutal. A lot of, not disrespect, but a lot of like unthinked work. And the salary is not something that necessarily would draw people in after what you just said. So what actually drew you to help people? Initially, it started out very traditionally in terms of, you know,

helping people get better from their illnesses and things in the hospital. And then when I moved into the sort of cosmetic dermatology realm, it was helping people feel more confident within themselves. And then now it's all of those things, but also helping women feel sort of empowered, educating women about sort of issues that they're facing day to day. So fundamentally, I feel that's my sort of calling, helping people solving their problems. It just sets me a light. It's really interesting. I just love it. Where are you at in life to be able to take the bet on yourself and completely leave what is the norm and even looking at your seniors and saying, I don't envy your life. Did you have role models that you were modeling your next steps after?

Or how did you find the confidence back then to bet on yourself and to open up your own cosmetic clinic? That's an incredible question. And I think it summarizes my 20s so perfectly. You know, it's considering a career in finance, management consultancy. Those are kind of like the sexy careers that doctors moved into at the time. But I just thought, Ewoema, this is going to be same shit, different smell. I just knew it. I'm even like you getting emotional now because day two period. Same.

Really? Yes, I'm on day too. Oh my God, this is why I love this show because we get to talk about periods. I know. Hoping I don't bleed through this rest. Not on the Eli. No, not the Lion, never. No.

Got my granny knickers on. I love you. You know, it's getting emotional just with regards to just that time of life. it was just so incredibly emotional and difficult. And the fact that on reflection, I made fantastic decisions that didn't feel like fantastic decisions at the time is mind-blane to me. And I think what really sort of helped me

to make such a big decision is a couple of things. I think, first of all, I've always been a very headstrong character. And then also, going back to the context of the time, I was getting paid pennies. And again, I really want to stipulate here. Obviously, becoming a doctor in the UK, I wasn't expecting to become a millionaire. That wasn't the goal. That wasn't the focus.

But I think at the very least, I expected it to have a comfortable life, right? So I fundamentally realized that a key problem was being in a job, being in the system. And maybe it just kind of speaks to my personal neurology, personality, etc. But even when I was in the NHS, the sort of part and parcel of working a job really perplexed my mind. And you'll leave. Confused me. So I was confused that I had to like ask a woman that I've never met, doesn't know me, is a pen pusher, whether I can like go on holiday or not. And she might say no. I was like, what?

I don't entertain this. I was so confused. So just even simple things like that, I was like, I don't think this is for me. We have talked a lot on the show about the way that you show up to your job in terms of your appearance with clothes and styling. And we've had a lot of guests that come on and said when I decided to invest in my wardrobe or invest into what I looked like, I actually saw an increase. And one of the things that I am so excited to talk about is how that actually is reflective in your appearance, right? Like what you physically look like. Because I know that there are going to be people that are going to listen to this and be like, this is dystopian. This is actually harmful for body image. And I think it is such an important conversation to have. with someone who has dedicated now their life to helping people through cosmetics, through aesthetics, through what they actually look like. So talk to me about how you made that decision going from working into that field

from actually helping people, whether it's just stay alive. Maybe for a little bit I had to sort of grapple with going from something very serious to something not so serious. But again, I think it was just a small price to pay really because what was on the other side of that was such opportunity. And, you know, to my colleagues who at the time were kind of like, oh, this is beauty therapy. There's a, well, what I really want to say was sod off, but I'll keep it PC for today. But one of my colleagues who was a little bit apprehensive in me making this transition away from the NHS. And, you know, he was like, obviously, like, I have great

surgical skills. So, you know, if you need, like, someone to help you remove moles for your patients, to that kind of thing, I can do that. So even just sort of a takeaway for your listeners, when you're making these transitions, do not wait for people to congratulate you. Do not wait for people to encourage you. Even some of my family members are like, what are you doing? I don't think this is for you.

But I was like, no, guys, I'm just going to stick through this. One thing that I really ruminated on, this was a phrase that I really ruminated on at the time. And that is, it is easier to change yourself than to change a system that doesn't want to change. That's what I focused on. I got goosebumps when I read that when you said that to my team in the research call. I was like, it is so hard to change a system, but it's so easy to change yourself. And I think that goes back to having an internal locus of control and knowing that like things are not happening to you.

They are happening for you and you are the maker of your destiny. but it's hard when you're in that thick of like everything feels hard to take just one step forward. So I want to ask about the first step that you took. I mean, you decide, I'm not doing this. What was the first step to actually leaving what you had known and opening up a clinic? You know what? I think the most important first step for me was really working on my mindset. And so whenever people come to me and they're like, you know, I want to change my career or I want to do this particular thing.

but I just can't, something is stopping me. I always say, start with your mindset. Your output is because of the mindset, right? So you really need to master that. And it's not an overnight thing, despite what TikTok wants to tell you. You know, it's not pretty. At times it's very traumatic.

It may involve a lot of therapy sessions and fundamentally hitting rock bottom. And that's what happened to me. I don't think I've ever said this publicly, but I was so burnt out in the NHS. I basically became clinically depressed and had to take time off work due to the stress and everything. And so I think by essentially hitting rock bottom,

it really just allows you to evaluate, like, why am I here? How did I get here? I was like, I cannot be waking up every day wishing that I didn't wake up. That's how much I hated work, you know? I felt like my soul was being chipped away at daily. But going back to the mindset piece, I think, yeah, You need to be very intentional about that. As I said, you can do things like therapy, being very dedicated at, reading self-help books, going on retreats, whatever it may be, take time.

And I will say, working on your mindset can take years. And really it's not something that stops. It's something that I've continued to do over the time. And it's something I take incredibly seriously. I think that for me it's so similar. Like, I think I've always believed so much in my potential. and I think the worst thing to me was waking up one day and being like I didn't live up to my full potential.

Like there would be nothing worse than that. But it's hard when you're in that moments of just like complete burnout, complete unhappiness. We're on paper you shouldn't actually feel that way. And I think that this is why having you on as a trained medical professional doctor to speak on the power of personal branding and to speak on the power of influence. and to speak on the power of betting on yourself is such a powerful conversation to have because on paper, you had what so many people strive for and it made you clinically depressed and burned out.

So I'm so curious to talk about how powerful a personal brand can really be. At that time to tell everyone, like I'm going to then open up a cosmetic clinic, you were met with a lot of hesitation, a lot of people saying things like, oh, well, that's not really what being a doctor is supposed to feel like. How did you approach what you knew you wanted to do when everyone in your life was actually telling you it was a horrible idea? I'm the type of person that once I've made my mind up, no one can really change my mind. And because I'd hit such lows, I was like the only ways up from here. I mean, can this get any worse?

I would much rather have no title or have the less glamorous job if my life is amazing. You know, that is what is important to me. And so that's why I think it was somewhat easy for me to make that transition. So I came across this doctor who specialized in cosmetic diabetology. And I was like, wow, this is incredible. And it sounds kind of daft, but like, you know, eight years ago, Botox fillers, skin treatments, it wasn't a thing like it is now. It was very much for like high net worth, VIP people, and that was it.

It wasn't in the mainstream whatsoever. But I just felt like it was so perfect because it allowed me to work for myself. And I concluded that I think that's the problem here. I don't think you can be in the job, you know, MoMA. Even when I was in the NHS, the sort of part and parcel of working a job really perplexed my mind. I think that that's what I'm so excited to have you on for today because you've always pushed against the mold and you've always been early. And I'm so, I was so curious to ask you this question specifically.

Now that you're a few years obviously out of making that decision and, building this incredibly strong personal brand. How would you actually describe your personal brand that led you to this moment to where you are now? Direct, transparent, no nonsense, funny, educational, and just normal, you know, I think it's so funny with this personal brand thing and just seeing how it's evolved, you know, amongst doctors. Because, you know, again, in this sort of personal brand realm, social media realm in the beginning, doctors were afraid of social media. And to a degree, that was normal. That was sort of understandable because, you know, our sort of governing bodies were sort of like, oh, be careful on this. You know, you can't do this, you can't do that.

So I understand that apprehension. But when doctors did start to shop on social media, it was very sort of straight-laced. Everyone was wearing lab coats, no personality. I've never sort of felt that pressure to lean into what is expected from a doctor, people resonate with people. And so bringing myself to the forefront has just been the easiest thing. And I found actually, the more that I bring myself to the forefront, the more my community grows, the more the opportunities abound. Well, and I can even say to relate to you, like, I was never good at science, ever. But I've always been really fascinated with doctors because there's just like a level of sophistication, discipline, motivation, the things that I really value in entrepreneurship that I believe you have to have as a medical

professional. But I think what really drew me to you specifically because I actually don't follow that many doctor profiles is it's like the feminine grace. It is the elegance that you carry yourself with that I was really drawn to. I also think it's the hot takes. And one of your hot takes that I'm obsessed with is that you don't necessarily agree with this viral glow-up manifestation because it typically neglects the inner self-work and confidence that any sort of beauty maxing is actually layered on top of. So I want to start there because I think that when you are going into a full transformation with both, which both you and I have, and I think we should probably insert some photos into the YouTube right now of the before and afters of both of us.

We're doing it, Dr. Ardeoma. To be fair, I've shown people so I'm not even embarrassed at this point. Me either. They've seen it all. They've seen it all. You actually have an amazing list of things to do as it relates to improving your self-esteem and self-worth before you actually start talking about all the beauty maxing stuff. So can you just walk us through what some of those self-worth, self-esteem checklists are to do before you start taking some of the things we're going to talk about with beauty maxing? Yeah, incredibly important. And really just to echo your point, of course I'm a real proponent of looking your best and being glamorous and love that shit. But all of that is just fluff if everything underneath isn't making sense, you know?

And so I always say to people, start with the inner work. By and large, it's for free. By and large, you don't need to inject yourself with any sort of filler or anything like that. And it's something that you can start today and do. In many ways, it's probably harder than the outward appearance stuff. You might hit bottom within that. you might come to significant sort of earth-shattering realisations about your life, especially if you do the work properly.

That is everything from, you know, addressing maybe unhealthy relationships within your life, whether that be familial relationships, friendships, actual intimate relationships, whatever it may be, you know, taking stock on your career, are you happy, genuinely? And even on that point, it's not even, should I be? be happy? I'm happy because everyone tells me a happy. No, are you happy? Your home is probably one of your biggest assets. Yet, so many of us don't realize that we can actually tap into our home's value without refinancing our existing mortgage. SoFi, who's one of our sponsors,

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join thousands in Toronto for the Princess Margaret Cancer Foundation walk. Challenge yourself, friends, and family to walk 21 kilometers in support of life-saving research. Together, we can carry the fire and help create a world free from the fear of cancer. Register today at pmcf walk.ca.ca. When Westchaffirs took flight in 1996, the vibes were a bit different. People thought denim on denim was peak fashion, inline skates were everywhere, and two out of three women rocked, the Rachel. While those things stayed in the 90s, one thing that hasn't is that fuzzy, feeling you get when WestJet welcomes you on board.

Here's to WestJetting since 96. Travel back in time with us and actually travel with us at westjet.com slash 30 years. You made a clip that was like, here are the five things to stop doing to improve yourself worth. And one really stuck with me specifically for my audience. And it was underestimating your qualifications because women are actually less likely to apply for a role

unless they meet 100% of the qualifications. Men will apply for that role if they meet. meet 60%. And I think that's really important for my audience specifically because it's something I even did when I was starting my career. Like I was applying for senior director product marketing roles at Shopify when I was like 24 years old, 25 years old. It's just so audacious. And I didn't even think that that was a problem. But I often see this with my community is that they think that they need 100% of everything to even go there. So I'm so curious for you as someone who obviously chased those resume virtues at one point of like having a doctor, having all of those qualifications.

Why was that one the first one that you listed in terms of improving yourself worth and just stop underestimating yourself? I would say to people that you need to have the audacity of a man, a white man specifically, especially for black and brown baby girls. The audacious, because, you know, over the years, as I said, like I wasn't always this confident. It's been a journey, for sure. It's been a journey. And I really realized within this journey that being meek, being humble, being very safe and, you know, you know, I don't want to tell people that I'm, it gets you nowhere, nowhere, it's a waste of time. And actually, those that are the most confident, the most audacious, even if they don't know

shit, get the furthest. That's what I realized. And so I realized that, wait, like, I've already got the qualifications. Yes, I could probably get more, but are you going to be at uni your whole life? Like, come on, you need to stop someday, right? As long as you sort of meet that competency threshold, what else do you need? The rest is low-key like a popularity contest when you were being interviewed, right? And I think for me what also really helped me in the early days of building my confidence

is that I would always sort of see it as a game. Like, it was a role that I had to play, like playing this more confident, sort of elegant women. And I guess after a while, it just became reality. I have been saving this question since you came on, which actually feeds into playing this role. You said at the very beginning, the character. I'm a character. And I am fascinated with that. What did you mean by that?

One of my techniques in life has been to sort of almost detach myself from myself, to sort of externalize my identity from myself. What I mean is that identity one is who I actually am, the actual being in essence of Yuwoma. And then identity number two is effectively. the euoma that I show on social media, the euoma that turns up at work, you know. It's not that I'm being manipulative, it's not that I'm faking it.

It's still me, but it's to a degree of performance. I'm dialing up certain aspects of my personality because it's a job. I'm performing, right? If you do ever receive sort of criticism or negative feedback or whatever have you, it's almost like it's that other euoma

that's receiving the feedback. It's not me. And so I never really feel like my true self is being attacked, very rarely. I feel like part of playing a character is like, again, what you show up like, right? What you look like. And so I'm very excited to get into this part of the conversation because in the last solo episode that I did, this kind of got taken into wildfire in an amazing way. And I talked about something called wardrobe rage, which is basically when you are getting dressed in the morning, you feel like you can't be your best self because you can't find something. to wear and it actually will very negatively affect women more than it will actually affect men.

And there's about 117 or 119 days in a woman's life in her career that she will waste just on deciding what to wear. And I found a very interesting stat for the same state of which women go into for how much time they spend a day on their looks. And it's 39 minutes a day, which is almost two full years over your lifetime. And at this show, we talk so much about ROI and the return on time. So let's get into this topic of beauty maxing, improving your appearance. What is beauty maxing for someone that's hearing that for the first time?

Essentially maximizing the way that you look, maximizing the way that physically you show up in the world. It's not about transforming yourself, transforming your appearance into a whole other face. That personally is not what I define as beauty maxing. It's very much leaning into your natural features and just dialing them up quite a lot. So that's what beauty maxing means to me. How does someone know what their natural features are? Very good question. We can use my face as an example.

Like, what are my natural features? It's funny. I often get asked this question of, Eromo, what would you do to my face? What do I need? Look at me, tell me, tell me. And I was like, oh, I don't. You're beautiful.

You're great. You're perfect. You don't need me. And I'm not lying. But it's just the fact that I take my job, my role as a doctor incredibly seriously. and I understand that as a medical professional, our words have weight. I can very easily put an insecurity into someone's head that was never there.

I would say my natural features are my cheeks, which everyone asks me, are they real. Yes, they are. Neverhead filler there. I would say my eyes are actually a knack. They're huge. So what I've noticed when I get even glam done is that when someone accentuates my eyes and my cheeks and then my lips, it starts looking like a clown. Because you're now accentuating so much on your face. So for someone that's listening to this, like, how do they identify what their natural features are that they should lean into?

Like, is it the biggest parts on their face? Is it the things they like the most? Like, how do they sort of identifying this? It's kind of a blend of everything. And also another sort of tool in recognizing that is what do you get complimented on the most? That's another sort of way to go about it. So, i.e., for me, I often get complimented on my shoulders, kind of genetic, kind of the gym. And so because of that, I dress in a certain way where if I want to be.

want to look my best, the shoulders are going to come out, right? I think also you need to take stock of maybe the parts of your external appearance that you don't feel as confident in, you know, that you feel like objectively maybe need a little bit of work or an air of your body or whatever that you'd like to improve. But we're not aiming for perfection because perfection doesn't exist and also perfection clinically, in accordance with clinical studies, is actually really ugly. So my sort of beauty aesthetic is I aim for like 90% perfection and then just the 10% just a little bit needs to be off. Just a bit imperfect because actually it's that imperfection that makes the 90% look normal and look amazing. What is the difference between beauty maxing and looks maxing? What I've learned because again,

I entered the space, this sort of beauty maxing space, just solely focusing on beauty maxing, standard appearance, etc. But I've now come to realize that actually looks maxing is sort of birthed in sort of an in-cell culture and all of the nastiness that comes with that. But just to clarify, I'm not talking about that. It's almost like we're reclaiming something that is somewhat negative and making it positive, right?

And also, fundamentally what people need to realize is that we've always been beauty maxing, we've just given it a new name. So I'm like, why are people getting offended? And then even next of all, I'm like, darlings, you do understand that this is my specialty. My specialty is aesthetics. And I've been doing this, talking about this, injecting my face for almost eight years.

Why are you surprised? I'm the first person that will tell you, you don't need this. The response from people has been interesting. It's been very triggering. And I think, and again, I can only speak about the content I've put out there, right? And with all the content that I've put out with regards to beauty maxing, it's very much been about me, my journey, my body, my face. Nowhere have I told people that you need this, right? And so I find it incredibly strange that people, if we're being honest, women are being enraged by what I decide to do with my body.

I also think that there's a part of it that relates to the money of how much it can cost to actually look your best. And so I actually wanted to start with what are the ways that people can beauty max that are actually very inexpensive. Some of us weren't taught hygiene, darling. Very basic, but very important. And that's everything from actually showering once a day. I know you're looking at me, Maggie, like, baby, people don't shower. People don't shower. On that note, people don't lotion. The body needs to be lotioned and moisturized every single day. If you can, you know, getting manicures, pedicules, grooming your brows, you know, getting a lash lift, whatever it may be, investing in your hair, getting it cut, trimmed. Those are some of the very easy things that you can do. One of the biggest game changes for me that relatively costed not much money was having a one-on-one makeup class because it's all well and good kind of following YouTube tutorials, but it's really helpful having actual qualified makeup artists talk through with you, okay, how can we start maximizing those features that we were talking about, you know, without looking clowny? Well, is this where you think that things like Swan Beauty will actually do really well?

Because it's like AI one-to-one, it's you looking in the mirror and it telling you what to actually do? Again, there's frozen cons and dangers of that, for sure. But you could argue it's a relatively inexpensive way to get a bit of what you need, really. That was actually my latest investment that I've never talked about yet. It's a company called Thea AI. And it's essentially a cosmo dermatology AI layer, an app that essentially takes pictures of your face, uses AI. You talk to an AI.

And so right now I'm suffering from perennial dermatitis. It diagnosed it. And eventually the next phase is like telemedicine, where it can actually get you the primarial cream or whatever primvalos cream that I'm on. But I think that's because this personalization is actually really necessary. So I want to play a fun game actually of like rapid myth busting or like what's worth the splurge, what's not. Okay, let's start mouth taping. Pass, no. Okay. Red light face masks. Spend. Salmon sperm facials. Spend. Yeah, yeah.

Skin cycling. Yeah, spend. Snail mousin. Spend. It shouldn't cost you too much. Okay. It's just a great hydrator. Masseter Botox. On the right candidate, a thousand percent worth to spend. Retinol versus Tretanoin? 100%. Yes.

Much prefer Tretanoin. Why? It's strong. It's prescriptive. And so you get maximum results. However, there is a propensity to get a lot of side effects with it, dry, flaky skin. So if your skin can tolerate it, it's going to transform your skin and make it look young forever. Let's talk about something that I often see on TikTok, and I actually fundamentally believe

as a highly ambitious woman that has a lot going on, it feels impossible to do everything. So this whole routine of high maintenance to be low maintenance, I love. Because even for me, I remember when I first got keratin or like a smoothing treatment in my hair, having very frizzy hair. It actually made a huge difference to how quickly I could get things done in the morning. So for you, what is your high maintenance to be low maintenance routine? Every two weeks, we need to be doing a manicure. And knowingly, my nails, grow that quickly. So the nail spend is quite expensive. So nails every two weeks, pedicure at least want the month, maybe more during summer, because your nails go quicker

and similar. Facial every month, that's a must. Within that facial, I'll get like a light chemical peel, micrinedling, an LED, deep extractions, and I just find that that helps to just give the skin a nice MOT every month. I love a Brazilian lymphatic massage. Shout out my girl, Clevia hay. Love it. Keeps snatched, you know, everything you want. Maybe a lash lift if I'm feeling funky, but I just use lash sermons from time to time. I love massages. Massages isn't quite sort of, you don't get that outward payback, but I just find not only does it just provide a bit of lymphatic drainage, it also just keeps me distressed. And then injectable wise, because I'm not going to pretend that all is this is due to water and 10K steps a day.

I've actually kind of slowed down with the injectables over the years. I've learnt that it's a marathon, not a race, and so you need to be very measured with how often you do these things. So I now maybe do my Botox probably once a year, max two. Slow down with a filler, and instead I'm skiing towards biostimulators, so things like sculpture. And I actually tend to do that in Korea. Yep, she goes all the way to Korea to get her skin treatments and injectables.

May I may or may not get sedated when I'm there. Very normal in Korea, by the way. Okay, I think that's somewhat comprehensive, but there's probably way more that I do. I know it, but I don't want to bore your audience. I think they're fascinated. Yeah. What about the basics of things like sleep, nutrition, water? Like, is that important?

So important. And it's actually one of the things that I vet for in my skin consultations. Because more often not, all of those things is the very reason why they're coming to me with the skin problem. And I think people really do overlook the sort of connection and the next. link between psychology, mental well-being and your skin. They're absolutely linked. And, you know, more often than not, I have women coming to me in their 20s, in their 30s, and some of these sort of exacerbators or even triggers for their acne, stress, you know, workplace stress. And it's crazy because I've even had some situations where, you know, my patients have left relationships,

toxic relationships, and also sleep. If you're not sleeping, it's going to show eventually. Whether it be through dark under-eye circles, just sort of primitual aging of the skin, what else? Smoking. Ladies, why? Why? Why are we trying to kill ourselves? No, don't do it. I know it looks cheek and cool, but not on them.

So you can really tell when someone's like a chronic smoker, heavy smoker, they get sort of grey, black skin changes around the mouth on the lips. and that's a permanent sort of pigmentation. Just the skin overall, instead of having like a healthy, you know, flushed glow, it just looks pale, grey, lifeless. And then also typically that's when you start to see other skin issues like very dry skin or even breakouts too. I think that's one of the most interesting things for me too, because I think that we talk so much about beauty maxing and all the things that are very expensive.

but there was actually something that I just did that was $200. So I'm not saying it's nothing. But it fascinated me. I did a buckel fat massage. And my massage therapist talked to me about this muscle right here, the SCM, right? Stonychloridumastoid. She said to me, Maggie, if these are tight, it is going to drag your face down because your muscles are literally pulling at your face.

And so every single day I started massaging this muscle right here, the SCM. And I've actually seen my face lift. And this is a free thing that I am now doing with myself every single day with Aguasha. And there are free things that people can do to improve their appearance that we don't talk about enough. One of my most viral threads that I just posted was about that. Like, name something under $200. That's completely changed your appearance.

What if you had to single out just a few things that people can do that are affordable under $200 that are going to improve their appearance? and therefore the way that they feel about themselves, what would those be? The first thing that comes to mind, that is under $200 and very easy to get in the States. Crest whitening strips, what are they like, 30 bucks in Target? So good. Like, I've been using them for almost 10 years. And every time I go to the dentist, they're like, how do your teeth so white?

Why are you here coming to me for more whitening? I'm like, it's crest whitening strips. And definitely in the UK, due to sort of the limitations on the amount of peroxide that they can use during whitening treatments. There's actually more peroxide in those strips than what we use professionally in the UK. FY, but please use remineralizing toothpaste at the same time because if not's going to make your teeth very sensitive, just word of bawdy. So crest whitening strips can absolutely transform your smile. On that note of just sort of muscles and as you mentioned, sort of the, you know,

Santa Claus and my stone sort of pulling down on your lower face, even a massage gun loves it. You know, you can get even like a cheapy one on Amazon. and that's something that I do almost every day. I tend to do it sort of on my shoulders, this sort of area, the back, just to help loosen up all the muscles sort of just below the face to stop that sort of dragging. And just to improve sort of or even free up that tension as well,

which can actually show up in the face. A facial can make a hell of a difference. Even just getting extractions once a month, if you struggle with sort of breakouts, oily skin, transforms the skin. As I said, it's just like a really nice reset. every month. Dermapalining is pretty cheap. I did a bit of dermaplaining yesterday. And that just helps remove sort of the peach fuzz on the face and provides a little bit of exfoliation too.

Grouse for me on another thing that can really make a transformative difference to the face. So what's that? 20 bucks at most, maybe a little bit more. As a doctor, when you see someone start and they go through that physical transformation of actually looking their best, how do you qualify what that patient's journey is from where they're starting to where they end up in terms of how they feel. Very good question. I think it's all about, first of all, patient selection. And what I mean by that is, are they fit to undergo the treatment? And that's specifically mentally fit. You know, I think dysmorphias of varying degrees are very common within the cosmetic dermatology space. And to a degree, it's expected. I think my personal opinion on it is

where sort of you're on that sort of lower end of dysmorphia, but you have incredible insight into that, and you can sort of rationalise and you're within reality, that's what I'm not, okay, I'm comfortable. But where maybe people that are on the other side of the spectrum, severe dysmorphias, obviously number one, I need to point in the direction of psychiatric, psychological help, for sure. and I don't mean that in a mean way

just this is very much a safeguarding thing are you doing it for confidence for self-empowerment or are you doing it to appeal better to your boyfriend that is not a reason to do it you know and it's funny because actually let me not get into it but yeah I just have a very funny story about yeah about that time of um I said to my patient I was like and again this is one of my regular patients right

so we've developed that rapport whatever and I was like babe I think you're here because you're bored and she absolutely just burst out laughing and she was like, how did you know? Yeah, I'm bored. I was like, but this is not these are not procedures that you do when you're bored. I know it feels like that.

I know it just like, ooh, a bit of lip filler, but baby, no. Unboard yourself somewhere else, not in my clinical chair. Sorry, honey. And then the next sort of stage that I really urge and sort of put my patients through and something I say to everyone

is at the start of your injectable transformational journey, you need to be very clear in your mind what is your ceiling of happiness. That's what I call it, your ceiling of happiness. You need to be very clear that, okay, if I do X, Y, Z, address that thing, that thing, okay, then I'll be happy.

And that is so important to be clear on your mind from the beginning, because to a degree, these dreams are quite addictive. You know, more is more, more, more, more, more, more. You know, when people start with toxins, you know, often I say that toxins are a bit of a gateway drug, a metaphorical gateway drug.

It tends to not. not to stop there. And so if you don't have a handle on these things from the beginning, I mean, the results can be disastrous. So my bottom lip is real. My top lip, I actually have an injection in. Obsessed. And I was always very self-conscious that my lips were like very different sizes. And when I was about like 19 or 20, no one had any cosmetic work done. And I remember finding on like Craig's list, this Russian nurse, like a part of Toronto that I did not live in, I went and I got my top lip filled and it has never gone down and I'm now 34 years old and I still do not know what was put into my top lip. At least she was a great injector because it still looks good and natural.

But to this day, I have no idea what was put into my top lip because I think back then it was such a hush, hush space and that's why I'm so glad that there are people like you who are willing to have the conversation in a safe way because then when I moved to L.A. and I remember wanting to start getting Botox, I only wanted Botox right here. And the injector, the doctor, was like, oh, no, sweetie, you need it all in your forehead because it actually won't work unless you, unless you do it all there. And I remember being like, well, then I don't want it. And I left her office and I was like, this felt like a red flag. So for you, what are those green flags and red flags when someone walks into an injector's office or clinic where you can very quickly tell? Like, this is not the place where you should be trusting this provider to inject something in your face because it is very serious. Well, first of all, I'm sorry about that. Bloody old, the fact that your upper lip hasn't recovered. What did she put in your lip?

I don't know. You can feel it after. I will, hon, sorry. Red flag number one, do not go to unscrupulous places or via unscrupulous sort of databases or whatever have you, websites, etc. Number two, make sure that you go to someone who's actually qualified. In the UK, unfortunately, the regulation is very, very, Yeah.

And so technically anyone can kind of inject. Your lash lady can technically inject. It's not illegal here, which is crazy. And so it's really important that you go to an actual medical professional, a nurse, a doctor, etc., a dentist, etc. And you need to be very careful of the people, especially on Instagram, who use very vague language of master injector. Whenever I see that, I'm like, baby, what does that mean?

that is cosplay for or even code word for you are not a medical professional you are a baby girl off the street who did a weekend course in filler and is now calling herself a master injector. So medically qualified people only. The third red flag would be a doctor who doesn't know how to say no to you. You really need a doctor who will say no to you because, you know, as I said, this realm can be very addictive

if you want this, you want that. But you need to have a very firm, doctor will be like, darling, no, we're not doing this. I'm so sorry, this doesn't look natural. I don't think this is going to be in the best interest of your face or the aesthetic of what you're trying to achieve. Because if you find yourself in the opposite hands, a doctor who says yes to everything, that's when your face will start looking like something else. Let's just say that. In terms of green flags, I would say a medical professional, an injector that you actually get on with. You know, I think we forget these soft skills.

You know, over the years, you will spend a lot of time with your injector, with your sort of practitioner. And so you need to like them. You know, don't think that just because they're a doctor or whatever, you have to tolerate them. No, like, this is such an intimate space and it's such a transformative space, not only just transformative for the face. But with my women, like, I have had such deep conversations about the baby girls have told me all sorts of things. that obviously will remain very confidential. And so you need to be, or even find an injector who makes you feel safe. And then the second green flag, oh, this is a good one.

Second green flag is, do you like the way that your injector looks? Very important. It's not always an absolute thing. I would definitely say that. You know, there's definitely some injectors who look a little bit less than natural, but are fantastic injectors. but it's just very important because if you like the way that your injector looks, by and large you can assume that you share the same aesthetic.

Commonality and aesthetic is very important with the person that you're getting injected by. You need to have, to a degree, the same sort of ideal of beauty. If not, you're going to walk away incredibly unhappy. And then the third red flag would be, I would say reviews, reviews, recommendations, has your girlfriend gone there, has your mum gone there, etc? and have they all had good experiences? Especially if they're not an influencer, like just the person that's not being motivated

to have a great experience. Exactly, because even technically being an influencer, I do appreciate that a lot of establishments will give influences better treatments. A few months ago, I come downstairs and Courtney is answering emails and chugging out of our olive oil bottle. I was intrigued, kind of disgusted, but very curious.

So I started looking into the benefits. I found that. most chic brand that fits into my Hot Smart Rich life with Alia Health. Alia makes these daily olive oil shots from a rare Tunisian olive that's naturally really high in polyphenols, which are nature's best medicine that helps to naturally lower your inflammation in your body. Even before they became a sponsor, I've been taking one before I eat, and I've actually noticed less bloating and fewer sugar cravings.

I cannot eat without these now. And with my ADHD, I'm loving these for a couple of. clearer head and more steady focus. I love that I only need one shot a day and I don't have to worry about poor digestion, bloating, or fatigue anymore. And they taste amazing, smooth, buttery with that little peppery kick. So, olives have officially made it from my wedding into my daily routine. And I'm giving my angels a code for 20% off. Just use HSR at aaliahealth.com. This was the first brand I heard about when I moved to Los Angeles almost eight years ago. Oh, see ya. Now, this brand I remember hearing about because when I moved to L.A. and it was dry A.F. Someone told me about this Undaria algae body oil.

I started using it and fell in love with the ritual of taking care of my skin. It's wild to me that eight years later, multiple careers later, they are now a show sponsor. Their Andaria algae body oil is one of their best products. Clinically shown to instantly and visibly improve skin elasticity and deeply moisturized because it's made with Endaria seaweed known to help skin feel firmer and more youthful. If you want to give this incredible oil a try, I have a special discount for my HSR Angels 10% off with your first order with code HSR at Oseaamalibu.com. That's code HSR at Oseaamalibu.com. And let me know what you think. I was actually going to talk a little bit about...

Two and five Canadians will hear the words, you have cancer. That's why every step and dollar raised matters. On September 19th, join thousands in Toronto for the Princess Margaret Cancer Foundation Walk. Challenge yourself, friends, and family to walk 21 kilometers in support of life-saving research. Together, we can carry the fire and help create a world free from the fear of cancer. Register today at pmcf walk. In products, because I think that obviously there is so much on the market. It is so hard to know what is actually going to make the difference.

But let's actually drill down to like ingredients. What are the ingredients that you think if it's in there immediately skip, immediately skip? And are there ingredients that you like to see in very specific products that you will not use unless they have them in there? For me, I would say proceed with caution, whether, There's sort of essential oils, fragrances. It's not an absolute thing. I would definitely say people are not necessarily aware that also the quality of the essential oils and fragrances make a difference within formulations too. I can make a difference between whether they break you out or not.

Also for me, anything that's like laden with oils, you know, plant oils, this oil, nut oils, I'm just like absolutely not. because I have mildly oily skin, I struggle with acne in my teens, 3020s. So I generally do not use facial oil. I stay away from that. I'm also very mindful with sunscreens. Sunscreens are another common one that can really make people break out. So just be conscious of that. In terms of the whole mineral physical sunscreen debate, again,

it's just kind of an element of trying and seeing what works for you. And then if you do sort of have any particular issues, trying to figure out if there's a particular filter within that sunscreen. In terms of the ingredients that I lean into and I'm like, give me more. Definitely any sort of retinoid. So retinoids are essentially the family of everything from retinol, retinol, retin al, and tretinoin. I love a good acid. So my favourite acids include azalec acid.

Another great one for perioral dermatitis as well. I love hydrating products. So some my favorite hydrating ingredients include, I don't know, hydrolytic acid, polychutamic acid, thisabolo, you name it. And that's why I particularly love K-Bee for that. And with all of this, like, I think when I first started into really having to take care of my skin, because I crazy hormonal acne was starting to get prorial dermatitis, like, it just felt also overwhelming. And so even thinking about, like, putting together a routine for you, like, how can people really understand what is a routine? How do they even layer things?

is like, is it all so personalized or what is like your go-to blanket when someone's like, I'm just starting and I need a routine to look at my mess of my skin? Yeah, very good question. So really the fundamental with any skincare routine is a cleanser, some sort of hydrating slash moisturizing product. And then last of all sunscreen. So that's kind of like the backbone, the skeleton of any skincare routine. And then in terms of what you layer on top of that, that essentially depends on your skin

type or skin concerns and your skin goals. So you need to be very clear about all of those three things. And then that's when you start leaning into sort of certain products or certain actives that then address all of those things. And with that in mind, I find that the reason that people are so dissatisfied with their skincare routines or why they're not getting the results that they're hoping for is because they're not using the right ingredients for the skin concerns. They're using what's hot and trending right now on TikTok.

Where is worth the spend if people are on a very tight budget to improve what they look like to therefore feel better on the inside? Okay. How much more money have we got to work with on a type budget? Let's say we have $300 total. Well, beyond all the things I previously mentioned, that's when you could potentially, depending on where you're based, you could start foraying into the world of chemical peels, maybe,

forreying into a world of microneedling. Microneedling is the most unsexy, low-key boring treatment, but it's fantastic in terms of results. I swear by it, I love it. It's fantastic for sort of texture, addressing pore size, scarring, boosting collagen. It's just amazing. I feel like a really great place within your skincare routine to invest are definitely serums. Serums obviously are where you can get those sort of targeted treatments in.

And so some of my favourite brands for that that fall well within the $200 mark include brands like Medicaid. I love allies of skin for their serum. So good. And skinciticals. I would say those three brands are like. the brands that fill up probably most of my serum shelf. It is alarming when you think about even the food industry of what we are allowed to eat in the US versus the UK. Is it the same thing with beauty?

For sure, in terms of cosmetics, we're a lot more sort of stringent in Europe compared to the States, unfortunately. And even, you know, speaking to the stringentness or even in many ways, dare I say, lack of innovation in the cosmetic space within the States. Just recently, a new filter in like what, 20, 30, something like that, years was just approved. And that's a shame. It's a real shame. Dr. Irwam, I feel like we've had such a comprehensive way to like really understand how to improve our life based on feeling good on the inside but also looking good on the outside. Is there anything else that you feel like we haven't talked about that you would want a woman

to hear based on the conversation of improving their life and really achieving what they want? Super random, but I love listening to like the OGs of like self-development because I don't I don't know about you, I find that, like, the self-development gurus of today are basically recycling all of the knowledge from the grades. But I feel like you hear it at the core from these, like, old men. It's reminded me, or even a message that I heard through that, that I think would bode quite well with your community would be, yes, it's all well and good, sort of manifesting, praying for working towards that hot, smart, rich life. but also pray, manifest, call in, work on the attributes, the tools, the mindset, the physicality, the grit that is going to get you there. Dr. Rewima, let's do some fun rapid fire.

Let's do it. What is the last thing you put on your credit card? What I put? Probably Amazon. Super random. Love that. Is it same-day delivery in the UK? No.

We're so behind. What's the delivery time? Next day. Oh, that's fine. Okay. We're suffering here, Maggie. What is the last most expensive thing you've purchased on your credit card? A little cheeky watch.

What watch? The AP. You put that on the credit card recently. Well, technically my debit, but yeah. I'm obsessed. It was a dream watch, actually, that I put on my vision board. When did you get it? A couple of months ago.

Yeah, yeah. So I've wanted this watch for probably like two years now. And Rose Gold. I probably shouldn't flash it. No, I love it. I like being demiore with these things. I'm like. It's fake.

One product you'd never leave home without. Lip balm, crusty, dusty, peely lips. You know. Okay. Very off brand. What is the most overhyped skincare ingredient right now? I think what annoys me in the skincare space now is just like the fadiness of some launches. I'm like, you people are just launching stuff for the sake of it.

Like, it's what I call TikTok skincare. It's like we've got this already. We've had this before. But now there's glitter and different colors in it. Why are we doing this? What is a product to get rid of TECNAC? Oh, peptides, lots of peptides. Like injectables?

Well, not those kind of peptides guys. Okay. But peptides in terms of topical peptides. So again, Medicaid have a ton of, you know, different products for that. But any sort of peptide treatment, very anti-aging and help to sort of boost collagen, all that good stuff. Also, retinoid, that's going to be great. And also just hydrating the neck, too. A lot of the lines in the neck, not all, but a lot of the lines of neck are just due to dehydration, really.

Okay. What is the biggest skincare meth you wish would die? I think the first myth that comes to mind is black don't crack. Baby it cracks. Ooh, some of the baby girls are looking way beyond their ears. They're wearing the struggle on their face. Black can absolutely crack. Yes, genetics is very much on our side. but it is not an excuse for not looking after your skin.

You can only pick one for the rest of your life. Body care or Botox and Injectibles for your face. This is tricky because I'm going to tell me about something after. So I'm like, do I give the PR answer or do I give the actual answer? Actual answer. Obviously Botox. I just, I need it. Okay. What is one step people skip that they should absolutely not in their skin.

routine. Sunscreen. It's very unsexy, very boring. If you haven't found the right sunscreen for you, it's kind of greasy. So hence, I absolutely advocate for using a sunscreen that you actually love. Like, we don't want to age beyond our years, and sunscreen is the way to prevent that. Okay, so the last two, if you had to tell yourself an age as our love note for the rest of your life, what would it be? I'm really proud of you, Emma. That's what I'd say? Love that. And if you had to title this season of your life, what would it be called? First thing that comes to mind is The bitch is back

I love you Dr. Ewoma If people want to follow, want to find you Where can they find you? And how can HsSR help you? Well, in terms of where to find me On Instagram, it's Dr. Iwoma Yukalege Very long, but just type in Dr. Woma and you'll find me. On TikTok, it's Skin Doctor without the eye.

I also have a YouTube There are a couple of scammers impersonating me But if you put my full name, you will find me where else can they find me? I have a substack called Dear Doctor. What else? What else? What else? Also, they can book a skin consultation with me and even a girl chat with me.

As I said, I love to solve people's problems. If you have a man that's stressing you out, we can talk about it. My availability is very limited, but, you know, those are some of the ways that you can reach me. Love it. And how can I just help you? I mean, well, Maggie, you know, we're friends now,

I'm just saying. Yeah, obviously. I'm kind of forcing myself upon you. Obviously. We have for four years parisoccially. so now it's just in person. I'm kind of fine, girly. But I'm trying to play cool. Girls, same.

That's why I love having this podcast now because it's like I get to meet people in your life whereas TikTok was just like by myself. How can you help me? I don't know. I'm working on a great project. Are you fundraising? Soon to be.

Okay. I am. I am very excited. I think I'm ready to move into the next iteration of Iwema. I love the social media stuff, but me being me, I get bored really easily. And, you know, it's funny

one of my impoverensive friends he basically calls promoting products on social media the equivalent of being a QBC lady and yeah I think I've done a fair bit of that and I'm like I think it's time to do it for myself and so that's what I'm working on

addressing a white space within beauty it's very on brand for me love it we've got the skin out that's all I'll say love it there's a reason why skin always looks buttered up If any woman has very deep pockets out there and likes the idea of me after today, come and invest in me, baby.

I love it. Our first pitch live, Dr. Euma, we love you. Thank you so much for coming on. And I'm so happy that we had this chat. Likewise. Two in five Canadians will hear the words, you have cancer. That's why every step and dollar raised matters. On September 19th, joined thousands in Toronto for the Princess.

Margaret Cancer Foundation Walk. Challenge yourself, friends, and family to walk 21 kilometers in support of life-saving research. Together, we can carry the fire and help create a world free from the fear of cancer. Register today at pmcfwalk.ca.ca.