Hot Smart Rich with Maggie Sellers Reum - DWTS Lindsay Arnold on the Pivot That Changed Everything—Money, Marriage, and The Movement Club

Episode Date: May 21, 2025

What happens after 10 seasons on national TV? You build something of your own. In this episode of Hot Smart Rich, Maggie sits down with professional dancer and entrepreneur Lindsay Arnold to talk abou...t life after Dancing with the Stars — from launching The Movement Club to growing a brand rooted in purpose. Lindsay shares how motherhood motivated her to build something real, how she overcame doubt to launch, and what it’s like to go from talent to founder. They cover brand trips that convert, building in public, and navigating money, marriage, and motherhood with clarity. For anyone making a pivot, balancing life and ambition, or building with intention — this one’s for you. ⸻ Key Takeaways ​You just have to start. Lindsay launched The Movement Club during her first pregnancy, not because it was the perfect time but because she knew the need was real. Action beats perfection. ​Authenticity scaled her business. The Movement Club didn’t go viral overnight. It grew because Lindsay integrated it into her real life. Her audience didn’t just watch her promote it—they watched her live it. ​She’s part of the new wave of founder-led brands. With over 2.5 million followers across Instagram and TikTok, Lindsay is building trust and brand equity in public and showing creators how to do it with intention. ​Brand trips work when they’re intentional. The Movement Club’s Hawaii trip wasn’t just about content. It delivered a 200 percent ROI on subscriptions and sparked community-led growth. ​Motherhood is a multiplier, not a limitation. Becoming a mom gave Lindsay the clarity and conviction to build with purpose. It didn’t slow her down. It gave her a deeper reason to speed up. ​Being the breadwinner comes with its own dynamics. Lindsay shared what it’s like to navigate ambition, marriage, and money as the primary earner, and how she and her husband Sam stay grounded in true partnership. ​Softness and strength can coexist. From postpartum to pivoting in public, Lindsay proves you can be transparent without oversharing and still lead with power and clarity. ⸻ Try The Movement Club With a 7 Day Free Trial ⸻ ⭐⭐⭐⭐⭐ If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life. Subscribe on YouTube ⸻ 💌 Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms. Subscribe here ⸻ Follow Maggie here: Instagram: @maggiesellers ⁠ TikTok: @maggiesellers_ ⁠⁠ LinkedIn: Maggie Sellers ⁠ ShopMy Amazon Storefront ⸻ Follow Lindsay here:

Transcript
Discussion (0)
Starting point is 00:00:01 In case you missed it, you're allowed to be hot, smart, and rich. So let's get into it. I'm rich. I am so ready. I'm so excited. I am so excited that you are here. Let me just tell you, like, shamelessly, I have not watched reality TV. That's okay.
Starting point is 00:00:22 And I posted on my story because I want to build this brand with my community. And I was like, I'm interviewing a dancing with the stars pro. I need some help. Give me a crash course. When they found out that you were coming on the show, it was like their world was made. Like you are the star that they just wanted to talk to. So it made me so excited. That is so sweet.
Starting point is 00:00:42 I'm very happy that that was your experience and not something else. They're like, oh, Lindsay. Good luck with her. That's so kind. I love that. We're going to get into it because, to be honest, even somebody said, the show became a little irrelevant when Lindsay left. And then it became relevant when her sister came back on.
Starting point is 00:00:55 I'll agree with that. Riley brought it back. That is the truth. Okay. So we're going to get into everything. But I always like to start because we do talk a little bit about money. What is the last thing that you bought? and what is the last most expensive thing that you bought?
Starting point is 00:01:07 Ooh, okay. Last most expensive thing I bought was probably my Lueva bag. I bought a new one because I wore my other one to the ground. Okay. Like, probably wore it too much. Cost per wear is perfect. Yeah, literally. I know.
Starting point is 00:01:18 I will do that. Like, we're getting the most out of this purchase. And the last thing I purchased was honestly probably this top from Target. I'm obsessed with it. Also, it does show off your breasts very nicely. Yes. Thank you. Can we talk about this too much?
Starting point is 00:01:31 But like when you got new ones, you got to put them on to sleigh a little bit. I feel the same way. It was, like, so exciting because I just got my breasts done. I love it. You got your breast done. Can you walk me through your decision to doing it? Yes. Okay.
Starting point is 00:01:42 So I got, I don't know what you got done, but I got an augmentation and a lift. Okay. The lift was so needed after breastfeeding two babies. So I've had two kids. I'm more than two months or two years out from my last baby. And I just had gotten to the point where I just felt like I had just, you just wanted the change. Yeah. I just wanted the change.
Starting point is 00:02:02 I knew. So here's the thing. I knew it always. I was like, after I'm done having babies, I want to get a breast augmentation. That was always the plan. I always knew I wanted to do that. But I will say this happened sooner than I thought because we're not done having kids. Oh.
Starting point is 00:02:15 Yeah. And so. Her to hear first. I know. We're not doing kids. But I always thought like I'll do it after I'm all done because what I've been told is that it will just get ruined if you ever breastfeed again. But then I started hearing from a lot of people, a lot of friends who got them and then
Starting point is 00:02:28 breastfed again and felt like they looked even better after. So then I was like, because they make them more natural look again. Exactly. And that's always what I wanted. I'm like, I want really natural. So then I was kind of like, oh, maybe I could do this before. And I basically what happened is I had gotten to this point where it was basically the time where I had always told myself I'd get pregnant again. And I was just like, I'm not ready. Like I need more time. So then I was like, hmm, maybe we should do this now and then wait a little bit longer. So that's kind of how it happened. But I will say it's something that my husband teases me because we were together. We started dating in high school. And he's like, when you were in high school, you were talking about that. Like I always talked about it. same, by the way. Oh, really? Okay. So why did you? Yeah, I was like 18. My sister and mom would always tell me that I had mosquito bites and they have like volumptuous breasts. And so growing up, I was always so self-conscious and I told myself like when I can afford to do it myself, I'll do it. Yeah. And honestly, like I'm so happy I waited until my 30s because it made me realize like I really wanted it for me, not for like the male gaze, not for anything else. And I got a natural fat
Starting point is 00:03:27 transfer. So it's actually like no implant. Oh my gosh. Amazing. Benefits and like cons. is that you can lose the fat. Yes. But it's like you don't have an implant in you. And I'm so happy I did it because we want to have kids in like the next two years. But I'm like, I actually have heard it makes them look more real. Oh yeah.
Starting point is 00:03:44 That's what everyone has told me. So it depends. It depends on what look you want. Okay. You want them to stay. Tight. Yeah. It's like you don't.
Starting point is 00:03:50 But growing up like you spent 11 years on reality TV where you were wearing like sometimes nothing to dance. Like what was your, I guess, speaking about the body? Like what was your image of your body and like, going through all of your changes, like growing up on TV, like sometimes wearing nothing. Yeah. I feel like because it was something that I was always a part of and always immersed in, I mean, even before my career on television, I was dancing at a dance studio my entire life.
Starting point is 00:04:17 You're dancing in front of a mirror. You're wearing costumes. You have the same costume for an entire competition season. So you notice when it's fitting a little tighter, a little looser. So I just feel like that was something that I was so almost used to that I do feel like it helped me when I got into the television world. Not to say that there wasn't insecurities and it wasn't hard, but I'm grateful that I feel like I had a lot of practice. And I feel like too, my relationship with my body was so much less about like how it looked and more about like what I could do with it.
Starting point is 00:04:45 So I feel like insecurities for me like if I wasn't flexible enough. Like that was huge insecurity for me rather than like the way it looked. What about it when people are like commenting on your body? To be honest, I feel like I learned at a very young age to just like kind of not listen to it. it. I don't know how. I don't know. I feel like it was something that was just very normal for me. So hearing those comments, I feel like as long as I felt secure about it, then I was a little bit, it was easier for me to just kind of brush it off. But that's not to say that it wasn't an insecurity for sure. But I feel like anytime that stuff happened, it just like ingrained my confidence a little bit more because I had to really work on it. Yeah. You're also the older sister.
Starting point is 00:05:27 Do you think that that's had a huge impact to the way that you can like defend what people are saying about you because you've always had to lead from like a very young age. Oh, 100%. I feel like I'm definitely the person that's like if something is said that I don't like, I rarely let it make me feel sad. It usually just makes me really mad. And then I'm like actively trying to like either go against it or prove somebody wrong. So I feel like if I ever was told negative comments or heard negative things instead of being sad about it, it kind of make me mad. And then I would like do everything I could to like prove it wrong. So I feel like that was the way it went in my brain. That sounds like what you've been like as a kid, I'm very similar. For the people that are listening that want to know what Lindsay Arnold was
Starting point is 00:06:04 like before you were Lindsay Arnold, like as a kid, what, how would you describe your childhood and how that shaped you today? Oh my goodness. I had an amazing childhood. My parents are the best, the most supportive. I just know that everything I ever wanted to do, they supported me in it. I was a very determined kid. I didn't sit still. Now that I have kids and I complain about them, never sitting still. My mom's like, yeah, now you know what I dealt with. So I was always busy. I know. I know. never sat still, very determined, very competitive, which I mean, you have to be in the dance world. But a lot of people dance and are not competitive. And I, that was just something that was very me as a young kid. Your parents were so dedicated to you guys doing whatever you wanted
Starting point is 00:06:44 that they bought a dance studio for you, right? Yes. Yes. So you grew up, I guess, watching entrepreneurs. Yeah. Did you, when you were little, be like, I want to be an entrepreneur. Did you just like want to move your body and dance? So I think it was a mixture of both. I feel like as a young kid, I didn't think, oh, I want to be an entrepreneur because when I was a young kid, I was just dancing doing my passions. But as I've gotten older, all of these things that I remember my parents doing and seeing them do has pushed me along my career in ways that I don't even think they understand. Because just by seeing their example, by all the sacrifices they made for me as parents has helped me so much in motherhood and my career. I mean, so many things with my professional
Starting point is 00:07:24 dancing career and now my career now it's like there's just so many examples that my parents said that I don't think at the time I realized I was grasping onto yeah but now it's really relevant for me I feel like there's also just like something in the water with Utah like I don't know what it is but weren't a lot of the pros on dancing with the stars from Utah yeah there's a lot of dancers that have what is the culture of Utah and like in the Mormon I don't know nothing about Mormon culture like what is the culture of Utah that's breeding all of these stars so I feel like in Utah it's very common parents definitely want their kids to be doing an activity. That's just kind of something that is very prominent. Like you put your kid in something and you really put them all in. I think a lot of it,
Starting point is 00:08:05 my parents said, like the reason they loved pushing us in our passions and helping us with that is because it kept us out of trouble. Like if we weren't at home for hours after school, just bored out of our minds looking for something to do, we weren't getting in as much trouble. So I think that's a lot of what the Mormon culture is very much like we want our kids to be good kids and to not get into trouble and to not like explore different things that could lead them in in troubled areas. So I feel like a lot of parents put their kids in something and then push it hard. But beyond that, the dance culture in Utah is just, it's very intense and the best way. I also think that it's like there's been so many of us that have kind of paved the way that it's like
Starting point is 00:08:43 these dancers and parents see what's possible. And so they're more willing to put money time because dance is a full on investment. Well, and also dance you don't make a ton of money in. Right. I mean, You can. Yes. But when you're growing up, you don't. It's not a, you're not like when I, my entire dancing like career before it became my career, it was just dancing. It was for fun.
Starting point is 00:09:05 It was for fun. I mean, obviously you hope it can go somewhere. But wasn't that like the scariest decision then for you when you were like, okay, I can go to college and have this like for your career, get a good living, get a job that's stable, or I can take this risk and like maybe not win the competition. Like take us back to Lindsay. You've graduated college. You're deciding.
Starting point is 00:09:23 am I going to go on so you think you can dance? Or am I going to go to college? Where were you in your mindset back then? When money wasn't like you're winning all this money from competitions, it's like maybe. Yeah. So I was the type who was very much, and I still am kind of like this, but I feel like I've grown a bit. I'm very much someone who likes to know how the outcome is going to be. I'm not like a, I don't feel like I'm very risky.
Starting point is 00:09:46 I think I am more now. But going back to Lindsay, I'm graduating high school and I'm like, I'm going to go to high school or I'm going to go to college because that's the safe option. Yeah. It was very much like, what's safe? What's going to guarantee me something out of this? So I actually was enrolled in college. In Utah? In Utah, I had a full ride scholarship was like going. I was going to be a physical therapist. Like I had a plan. And then, um, so you think you can dance auditions came to Utah and my mom literally made me go. So audition for that. Ended up getting on that. But then it was going to be done in like July. So I'm like, okay, I'll just go to college in the fall. Yeah. So push back. Then Dancing with the Stars reach out.
Starting point is 00:10:23 I do one season of Dancing with the Stars and then I'm like, okay, once this is over, I just, I kind of always, it took me a minute to realize what was happening for me and I always kind of still had this like plan B of like, okay, well, the college is just the safe bet. But then things picked up and it kept going. And then I was like, oh, wait, maybe I'm not going to college. Maybe this can be my career. And then 11 years later, you're like, okay, I didn't go to college. Yeah, exactly, exactly.
Starting point is 00:10:44 But it didn't always, I love hearing that because I'm very similar. Like, I love a plan. I like to keep my life a little fluid, but I do like to feel like I'm in control. Yeah. When you joined Dancing with the Stars, you were first a pro, and then you did get demoted. Yes. So, like, that is not according to your plan. Did you start to, like, have some doubt or, like, take me back to that moment where you're
Starting point is 00:11:04 like, I failed publicly. Everybody's seeing this. Like, where are you in your headspace then? That was probably, like, out of all the times I've ever been insecure, that was probably my most insecure low point of my whole, like, of my life, honestly. Like, going back to even teenage years, like, this was just such a, because. Because it was something that I'd worked for that I believed I was good enough to do and I'm being told I'm not. And then not only just that, but like, everybody knows it. Like, it's not a secret. Yeah, it's like, yeah, you're failing in public. Yeah. And it's family and it's friends. And it's like, well, why aren't you a pro? And it's like, well, I don't really know. I guess it wasn't good enough. Like, there's no other reason to it. And it's so subjective to about Dan. It's like, it's based on what they think, not even like a certain move, you know? It's not like you can just like get better and that's guaranteed you. It's like there's so many things that go into it. Did you get any feedback as to why? Was it like your. character, your persona, or it was like the moves you needed to perfect. To be honest, no. No feedback. No
Starting point is 00:11:58 feedback. Yeah. It was, that was the hardest part. But that's not to say that like, I feel like it's because there really is not a set person or personality or ability that is needed for the show. It's very much a this feels right. And that's why we're using you or not using you. So to be fair, I don't really think they could have given me much feedback. It just, it just wasn't right. But it also is so hard with the show that you were on because you're paired with somebody who like doesn't know how to dance, right? So like when, when you were in your first season, were you as somebody who was like an easy learner was like, no, your face is like absolutely not. But that's what's so hard is like, you're, you and me are very similar. Like I like to control what I can control. And then there's
Starting point is 00:12:38 things that are out of your control. How did you wrap your head around the fact that like you did everything that you could, but it might have even just been like the chemistry or like your person. Like how did you deal with that for 11 years? I mean, that's what I feel like makes a good pro on the show and what has helped me like I always say that those skills have helped me more sense. Yes. Dance with the stars than ever. But that was what I had to learn.
Starting point is 00:13:03 And I honestly think when it comes down to it, that first season, I didn't have the ability to adapt to my partner. Okay. That's the biggest thing. Who was your partner? Victor Ortiz. He was a boxer. Do boxers move well?
Starting point is 00:13:15 He didn't. Okay. Some might, but he didn't move very well. But I don't know. It's just, I always. say like adaptability, but I feel like adaptability across the board is the most, I feel like one of the most important things for you to be successful at what you do, just because the ability to take your skills and what you know how to do, but adapt them to the situation, to the person that you're trying
Starting point is 00:13:36 to appeal to or to teach in my situation. So that was something that I had to learn and I got better at it, season after season. I was going to say, like, you obviously, you grow, you evolve, but did you also have a say once you've been on the show and you're like kind of a legend to be like, I actually don't want to be with boxers anymore. Like, I've been there, done that or they're just like, here's who you were with. Good luck. Yeah, you get no say. Like, even the seasoned pro, well, at that point, it was a seasoned pro. And no, you get no say. It's very much just, here's your partner, make it work. I think, I mean, they definitely do it based off of your personality, who they think you'll be good with. And I feel like they do a really good job
Starting point is 00:14:12 of pairing people with who are the right partner for them. But it does stink when you're like, well, they're not a good dancer. So why do you feel like they're good for me? But that, yeah, you have no control over that. So when you're on the show, this is like 11 years ago, well, this is actually more than 11 years ago because you walked away three years ago. Yeah. And so, okay, we're like at 14 years. Yeah. 14 years, 13 years. Yeah. 14 years. Yeah. So social media was not what it is today when you started. Yeah. When you first got on Dancing with the Stars, did you identify with being an entrepreneur or a pro? Or like, did you have this big, grandiose vision of who Lindsay Arnold was going to grow into? or like, where was your mindset, I guess, 14 years ago versus where it is when you were leaving
Starting point is 00:14:52 the show? Oh my gosh. It's such a different place. I feel like when I first got on Dancing with the Stars, like that was my everything. That was like peak for me in my mind because all my whole childhood, not only did I dream of being a professional dancer, but I literally watched Dance with the Stars from season one. So like getting on that show started on that show, I'm like, this is peak. This is the most that I could.
Starting point is 00:15:13 You had like nothing else. No, I don't even think I grasped that there could. be anything beyond that. Also, I was 18. But also social media wasn't what it is today. Exactly. So it wasn't until that started to happen. And honestly, it wasn't until I started to have this mental switch of like, I don't know if this is what I want to do forever. When was that? That was right before I decided to get pregnant with my first daughter. Okay. That was the time where basically I was like, I definitely want to have a baby. And that feeling definitely came because I was like, I don't, like, this isn't my forever. Yeah. And I want to start the next.
Starting point is 00:15:46 phase of our life, but I wasn't sure that it was like it for me, um, had my first daughter. And then I, so you had your first daughter on while you were on the show. No, so I took a, so took a season off because I was pregnant. Okay. So I didn't do a season. Had my baby like in the middle of the season. I had my daughter sage in the middle of the season that was going on. And then I had about eight months until the next season. I had always told myself that when I, like, when I decided to have kids, that I would have a baby and that I would try at least one more season after just to see because I was like maybe I will love it maybe I will thrive maybe this will be exactly what I want it to be so I came back for that season after having my first daughter and it was
Starting point is 00:16:26 just such a different experience for me in the meantime too so I should go back and kind of talk about my mindset but I knew I was going to step so I knew I was pregnant I knew I wasn't going to be doing the next season and this is when my mind starts turning because I'm like okay I could go back to dance from the stars and just keep on this path and that's just the way it goes but I kind of know mentally, I'm like, I want something more and I want something that's going to be reasonable and possible for me to do as a mother that I can kind of control. And this was where social media kind of was really popping. What year was this?
Starting point is 00:16:57 This was 2020, the start of 2020. Yeah. Yeah. So this is where I'm like, okay, like, but to be honest, at this point, I was posting on social media. I was like an influencer, but I was a dancing with the stars pro. Okay. That was all I was.
Starting point is 00:17:09 That's all people knew before. I didn't share any other really aspects of my life. And so this is when I was like, okay, I, there's got to be something more going on here. And so I decided, I'm like, I want to, I want to do another season of Dancing with the Stars, but I want to explore other options so that if I decide this isn't it for me, I know I've got other things going. Again, back to my, I've got to have a plan. Yeah. Always. So I started. I was like, let's just dive into this. So I started posting more heavily on social media while you were pregnant in this like off season.
Starting point is 00:17:39 Yeah, in the off season. And I started to just switch things up. Because like I said, up until then, people knew me as a dancer. In fact, in the beginning, it was interesting because a lot of people were like, we don't want to see your day to day. We just want you to dance. Like, it was, there was that, that audience that was, like, not ready for me to take on this. Like, let me share my life. Yeah.
Starting point is 00:17:55 But I didn't care. I was like, we're going to do this. We're going to commit. I told myself I was going to do a full year of, like, consistently posting and sharing on social media and trying to, like, kind of rebrand myself in this new direction. And that was a huge game changer for me because it just, it changed the projection. projection of like who Lindsay Arnold was. Did you initially notice like a dip in your engagement or were you even like looking at analytics? But while you're making that shift, because I think a lot of people
Starting point is 00:18:22 listening to this are like, I want to start to build my personal brand. I maybe want to navigate a little bit away from where I've been. Like there is what I've heard is like there's a little bit of a dip while you're doing that and then it kind of skyrockets because you find your people. Did you notice or were you even like attuned to that at that time? So yes I was, but I'm trying to remember. I know that I don't want to I don't know for sure if there was a dip, but I do remember some kickback. Okay. But I don't necessarily think it correlated with a dip, but I do remember people being like, we just want to see you dance.
Starting point is 00:18:52 Like, we don't care about this. We don't want to know what clothes you're wearing. Like, there were the people that were just like annoyed. Yeah. Like, oh, we don't care about it. We only like you because you were on Dancing with the Stars. And that was scary for me. For sure.
Starting point is 00:19:03 But then no, because with the consistency of posting and sharing my life, like my social media grew. Within six months, it was crazy how much. growth happened and it was so um i feel like rewarding because at that point it was really scary to me to think that like your peak is this like you're only ever going to be a dancer and once you're done with that you're done yeah and so that was scary but so that was kind of the start of my like okay what else can i explore and then about six to eight months into that that's when i started my workout platform the movement club and that was so that was while you were kind of still with dancing with
Starting point is 00:19:39 the stars then yeah so i hadn't officially i had an officially I hadn't officially stepped away, but I wasn't doing the current season. So it was like, okay. So yeah, yeah. Okay, because I've actually always wondered that where it's like, did you have this plan in your head that was like, I'm going to do this and this and this and like reality TV is one stepping stone because I will say now, I think a lot of people that go on reality TV, I mean, why would you not if you're single? Like, why would you not go on The Bachelor? Like you can create a life that is so big for yourself if you have a platform. Yeah. Do you feel like back then it was the same? Like it was a jumping off point to a bigger life with that fan base like built in or or is it like they were giving. you push back and you had to find a completely new audience. So I feel like, well, I know that I would not be where I am today without the pedestal that Dancing the Stars gave me of just being able to put myself out there, show what I had worked so hard for. And that definitely put my name out there. But I don't think that if I hadn't pushed through kind of the unknown of like stepping away and rebranding myself, that I wouldn't be where I am today. So it's like it's a combination of the two.
Starting point is 00:20:44 I think reality TV, like you said, can be that kind of like stepping stone. But in my opinion, it really matters what you do after because that can only get you so far. And like I said, if I hadn't pushed so hard into let me share more about my life and open up Lindsey Arnold as a brand, then I think the interests would have just gone away. Like you have to do that. I was actually going to say when I was doing research for this, I asked a lot of the community, like just the influx of people that are obsessed with you was crazy. And one of the things that was a theme that they wanted me to ask you was,
Starting point is 00:21:14 like why do you think that you've had this relevancy and this like outlier success from a lot of the other pros like that have you know obviously done well but like not catapulted themselves to like the level that you're at like even my boyfriend who doesn't watch reality TV he like knew who you were as an outlier why do you think you have such relevancy like out of all the other pros after dancing with the stars i think it was that very like just intentional switch of like I am rebranding Lindsay Arnold as no longer this, just this dancer, which I don't even want to say just this dancer because I'm so proud of my dancing career. But that is definitely a niche.
Starting point is 00:21:55 And then I really pushed hard to step outside of that and to grow my businesses in different areas and to appeal to my audience. One thing that I've always, always tried to do is just be so real with my followers. Like take them through every phase of my life. And I think that really lets them feel like they're in on it. and helps them relate to it. Because that's the thing that was interesting, is I was so worried about people not wanting to follow me anymore
Starting point is 00:22:22 after Dancing with the Stars. But in reality, I've been able to open up the doors to a more relatable audience because they're probably going through the same thing I am. Through motherhood, through all the things that through being an entrepreneur, starting businesses, like there's so many different elements to me that I've been able to share and the response has been just amazing.
Starting point is 00:22:41 But being able to like, I think being consistent, with letting people in on my life and the real things that I go through on a day to day is definitely what's helped me in this venue. People even say that the show became a little bit less relevant when you left and then became super relevant when your sister came back. Like what is the dynamic now watching from afar your sister go and do what you've done? Like what is that relationship between the two of you? That transition has been literally the best thing ever. I actually don't like every moment of her getting onto the show, I remember. I was the one who was like, hey, you guys need to interview rightly. I was sitting on the stairs around the corner listening to her like audition interview for
Starting point is 00:23:20 Dancing with the Stars. And then every step of the way, it's been so cool to watch her. Are you a dance mom for your sister? Oh, yeah. Can you explain like what a dance mom is? Well, it's so fun because I literally am a dance mom now because I just, this last weekend, took both of my daughters to their dance recital pictures, to a competition. I have a dance recital this weekend. I'm like, oh my gosh, I'm actually a dance mom. You're a dance mom. Like I actually am. But with Riley, yes, she's been giving me the practice and I'm kind of scared for what it'll be like with my actual daughters because I am a full on dance mom. I want to know everything. I want to see every video. I'm going to tell her every detail of what sucks, what's good, what's bad. Like there's no holding back. I'm all in on that. Okay. So you move back to Utah, almost at like what you would call right then, I would say not now, but like the height of your fame. Yeah. Why did you decide to go back to Utah versus like L.A. where there's still things going on? You can go to events. keep your name relevant. Like, why Utah?
Starting point is 00:24:15 So one thing about me is I am just such a home body. Like, I am. I love home. I really tried to love L.A. I did. I tried so hard for the 10 years I was on the show. I mean, I would try, but I just couldn't. I couldn't do it.
Starting point is 00:24:30 I'm sorry. It's just the truth. But also, me and my husband got married back in 2015. He works full time in Utah. My family's there. His family's there. And to be honest, once, like, I was more on board with L.A. before I started having kids. But being close to family when I started having my babies,
Starting point is 00:24:48 that was like the most important thing to me. Like I just knew that it would absolutely change the dynamic of me being a mom. So that was one of the main reasons for me. When you left Utah, you were just Lindsay. And when you came back, you're like, Lindsay the star. Like that is what happens a lot, I think, around when people have fame and money and like success and there's like a notoriety around them, the relationships of other people start changing. Did you notice a shift of like coming back as like the Lindsay Arnold? Like what was that like with people from Utah when they were like, she's no longer like the girl that I knew growing up. She's now Lindsay Arnold. You know what? I actually have not had a negative experience with that. I'm really grateful that for the most, I mean,
Starting point is 00:25:33 obviously there are instances where it's just like, you know people are maybe asking questions for the reasons they just want to be in and you're like, why do you actually care about this? But with my close friends, with my family, I'm so grateful that like nothing changed. But I also think that's very reliant on you. Totally. Like if I changed, then the relationships would change. But I feel like I was able to really stay myself. Yeah. And so that made everything else feel like it stayed the same. Yeah. Which is nice because that would be hard. That would be so hard. And I think it also has to do with the fact that you married somebody that was like from your hometown and you'd been with since high school. right? It's like you could have gone so many different directions. I'm going to marry a, like,
Starting point is 00:26:12 what do they call a star on the show and do this whole LA thing. And it's obviously like not who you are as like your roots person. But you, I love this video that you made around like why you kind of repel the word breadwinner. Can you talk a little bit about that dynamic and just like when money comes into the conversation as a female in your relationship? Like why that is such a hard word for you to talk about. Yeah. I mean, it's very interesting. I will with social media and with a big following, you're going to get so much kickback with everything. Like, I don't think there's ever anything that would be neutral, ever. And if it's neutral, like, nobody cares.
Starting point is 00:26:46 Yeah, nobody cares. They're like, oh, I don't want to, I don't hear about it. Give me stuff I can be mad at. Yeah. Okay, cool. Let me just fuel your fire. You're like, I'm just going to throw gasoline on your fire. It's wild.
Starting point is 00:26:54 But it's been interesting because since leaving dancing with the stars, it's actually funny, everyone just assumes that I don't work or that I don't. Yeah, it's interesting. I don't think that people, well, we know this. I don't think people genuinely understand that social media is a business. Is a business. And then beyond that, like the Movement Club, my brand, it's, I think it takes a lot for people to actually think that those types of things are legit.
Starting point is 00:27:18 So for a lot of times, people comment on. But yet, if you opened up like a retail gym, they would be like, oh, my God, this is amazing. Like, how much is the membership? But it's like because it's online driven, they just can't connect. No, it's so wild to me. Like still to this. So just I always get comments of people like, man, your husband. just must have the best job if you guys are able to travel or like or or it's that does sam even
Starting point is 00:27:41 do anything sam is my husband does sam even do anything or so it's just very interesting how people love to try to pick apart how people make their money which i get being curious like it's an interesting dynamic and i love that the narrative is changing that it could be that the wife is making all the money and the dad is like that's totally a thing now yeah which is awesome but it's funny how people pick it apart and i hate i just think the word breadwinner is so stupid because it's like first of all, it shouldn't matter. If you're in a loving relationship that's, you guys are 50-50, then it shouldn't matter who's bringing in more money, who's not. Because if you're 50-50, then all the responsibilities of the household, of the children, of all the things, if that's
Starting point is 00:28:19 getting taken care of it, shouldn't matter. Absolutely. I don't know. It's always, but a lot of that stemmed from just people, just commenting and just speculating about things that it's just like, why? When you see, like, bubbling information like that pop culturally, like, you're like, okay, this is now a thing? Like, is that when you decide, like, I'm going to now address this because it's, like, gotten to a point because it didn't seem like that word was contentious for you and your partner, but like because everybody else, you were like, I now need to get it in front of this or like, where was your mentality on even making that video?
Starting point is 00:28:46 So sometimes, well, okay, I get so much hate that I don't comment on. It's wild. Like so much, so much. If I commented it on all my hate. I'm writing notes for this because I'm starting to get a lot of hate. Oh, girl. I'm going to have to call you and, like, have a breakdown session. No, please do.
Starting point is 00:29:00 Please do. I feel like I've gotten in some pretty good systems to be like, okay, screw that. This is okay to think about. I more like to talk about things when I feel like it could be helpful to other people. Yeah. So in the sense of like maybe there's followers of mine who are the ones bringing in the money or who are who do feel a disconnect or feel maybe guilty because they aren't or because they are. Like I just think there's so much to be said around that topic now because it is more widely talked about. So when I talk about things or bring up hate, it's because I feel. I feel like maybe somebody else could be feeling insecure about that topic. And I want to talk to them and help them know that one, it's normal to feel this way. And two, this is kind of how it is.
Starting point is 00:29:39 Because I want to be real with my followers and make sure they understand like all the dynamics so that they're not being led to believe that something is one way when it's not. Absolutely. So a lot of things I talk about. I don't know. But that's my, that's like my kind of like guide. It's like, okay, will this be helpful to discuss or is this just me getting mad at a hater? Because if it's just that, it's like not worth it. Not to chew your own horn. But I always say this. Because I used to, I don't know if, you know, like, my background before I started, like, a media company was like, I actually worked a lot with brands, putting, like, celebrities into them and was, like, actually working for some of the biggest celebrities. I did, like, launching their brands,
Starting point is 00:30:09 putting, like, equity deals together. And I always figure out who is going to be successful long term because they have a mission and they have a why, like a business. So, like, if you read the book, like, start with why. It's like, you can't just want to, like, build a brand to have celebrity or to be rich and famous. You actually have to keep going back to your mission, which it sounds like you even have on your personal brand. But with the Movement Club, you have your mission as to inspire women to exercise without pressure. Yes. Why was that so important for you to have your mission be such like very specific and very intentional
Starting point is 00:30:43 and also like very empowering for women? So going back to the inception of the Movement Club, it all came to me during my first pregnancy, which was a terrifying time for me because if I'm going back, I mean, it's the best thing ever. And honestly, it wasn't even the pregnancy itself that was terrifying. It was the phase of life. First of all, we're back in COVID. So life is crazy. I had just decided that I wasn't doing Dance with the Stars because I was pregnant.
Starting point is 00:31:07 So this is the first time in almost 10 years. Your adult life. Yes. In my adult life, that I'm stepping away from something that I knew for so long. Yeah. And then you built your whole business off of. Exactly. So it was a scary time.
Starting point is 00:31:20 And I remember, so like I said, it's COVID and I'm at home. I'm not able to go to gyms. I'm not going to workout classes. I'm not dancing, which to be honest was my main form of physical activity. Therapy. Yes, everything. Physical activity, emotional support. Like that was what I turned to for all of those things. And I'm also like, my body is changing rapidly.
Starting point is 00:31:41 And up until that point, my body was my tool to get my profession done. And now it's no longer that. It looks different. It feels different. And I just know I'm entering a whole new era of like what fitness looked like for me. And I was terrified because I felt like I was. looking for something that would make me feel better about it. Wow. And there wasn't. There wasn't anything that was comforting about it. I feel like a lot of the fitness platforms felt very intimidating
Starting point is 00:32:04 to me because I was like, well, I'm not that. I don't think I can keep up with that. So that's just going to be discouraging such like heavy weight. Yes. Yeah. Well, and I was scared because I didn't know what was okay. I didn't know what was safe. I didn't know what I should and shouldn't do. And I just in my mind, I'm like, there's definitely going back to where it's like, I feel like what I choose to share with my community is stuff that I think will be beneficial or helpful to them. And I'm sitting there thinking, I'm like, there is 100% other women out there who feel the same way as me. Whether or not they're pregnant, whether or not their moms or anything, I am sure there are women out there who feel scared to move their body, who feel scared, feel intimidated to join a
Starting point is 00:32:40 workout program because maybe they don't look the way they think they should. And so that's where I was like, I want to create that program. I want to be that person, that person that just emphasizes movement as the main focus rather than anything else, rather than any like physical appearance goal. It's just moving your body. And another thing that was really important to me was making sure that it's a program that meets people wherever they're at in their fitness journey. Because that's another thing is at that time, I'm pregnant. I'm not in the tip top shape, but I still want to move my body and feel like I have a space I can go to for that. And so that's what, that was the inspiration behind it all. So I started my program. I actually started filming my
Starting point is 00:33:20 first like 40, I filmed my first 45 workouts that we put on the platform during my first pregnancy. So you had a platform built out or you were like, I'm going to put it on YouTube. Like what's the platform? So didn't have a platform. I'm like, this was it. I'm like, I'm like, I'm also another turning point moment for me. And it's like, okay, I'm either going to do this all in because I'm very all or nothing. I can tell. Exactly. Very all or nothing. I'm like, we're not just going to dabble. Yeah. We're either going to do it or we're not. But to be fair, kind of had no idea what I was doing. But I'm like, we're doing it. We're just moving. That took. It took me a minute to get to. I'm not going to lie. I definitely had the idea months before I actually took action because I was terrified. I was like, I'm scared to put in like let's just say you, like, did you mind saying how much you invested like 25K or whatever? What was it?
Starting point is 00:34:02 So to be honest, from the beginning, literally maybe a couple thousand dollars. Okay. So it wasn't the money that was scaring you. What was like holding you back for so long? Because I had no idea where it would go. I had no idea what it was going to be. I felt I felt a major amount of imposter syndrome of like one, because. I'm pregnant at the time. I'm literally actively gaining weight as you should while you're pregnant. And I'm sitting there thinking, I'm going to create a workout program. Who is going to want to work out with me? Who is going to look at me and be like, yeah, I want to look like her. I'm like literally pregnant. But then I'm like, that is the dumbest thing I've ever heard. Because go back to the mission statement of why you wanted to even start this in the first place. It's not about how you look. It's not about your level. It's about moving your body and feeling really good while doing it.
Starting point is 00:34:45 And so that pushed me even further. But like I said, it was it was kind of like a, okay, this is what we're going to do. Yeah. Middle of COVID, so filming locations very much out of the option. Are those videos still live on the platform? Oh, yeah. Okay, I love that. I'm going to go do that.
Starting point is 00:34:59 Oh, yes, you've got to. I know I love going back to those and be like, oh, who came from? Yes. So literally my husband, we didn't know where I was going to film. My husband, our basement was unfinished at the time. My husband made me a filming studio in the basement, like bought gym flooring, put up walls, got me studio lighting, got a camera. So when I say investment, like that was my investment, was we,
Starting point is 00:35:20 got to get stuff to be able to film these workouts. Right. That was my first step. Filmed 45 workouts before I also should go back. Was very important to me that like I knew what I was talking about because again, I'm pregnant for the first time. Yeah. Wanted to make sure I was being safe.
Starting point is 00:35:35 So got my certified personal trainer license, which is something that I feel like people don't actually, this goes back to imposter syndrome. But for so long, I feel like because of people's perception of like, oh, she doesn't know what she's talking about or why is she even doing this? But I did the work. I really made sure I knew what I was talking about because to me, that's just something that, like, and by the way, like, it's not even like, you look at all these people that we glamorize that dropped out of Stanford. And it's like, they didn't even finish their degree, whereas you were like, I'm going to
Starting point is 00:36:02 go back even after I've been a professional dancer. Like, I know bodies inside and out. Yeah. Get my personal training license, especially while you're pregnant. Yeah. And people still have pushed back. I know. Because you're a woman. But anyway, keep going. Anyways, yeah, exactly. But so I, I filmed the workouts. It was a wild journey. Not going to like. throughout all of it, I was like, what am I doing? Because at this point, we hadn't launched. It's not like anything had happened. I just was like, I'm getting these workouts done. I also kind of had a time limit because I'm like, I'm a ticking time bomb here. Like, baby's going to come out and then I'm going to need to rest for a bit. So I made it my goal of finished. We wanted to launch with
Starting point is 00:36:34 45 workouts on the platform. I finished those workouts. We got a, we didn't start with an app, but we have an app now. Yeah. But it wasn't YouTube. It was a, it was a website. Okay. Yep. Subscription based. And it was like you and your husband just figuring this at yourself, or did you hire somebody? So I have my management team that does all my social media and they were helping me as well. We did have, we worked with a website designer to help get some branding and some, and our website done. But it was very, it's funny looking back.
Starting point is 00:37:02 I feel like a lot of it was fly by the seat of your pants. But like to me, I'm so grateful because if I had been my typical Lindsay self of like, everything has to be done perfectly or like so thought out and structured, it never would have happened. So like that was a really big learning moment for me of like, go. Right. go do things will fall into place obviously so much has changed since then but i'm really proud of that pregnant scared lindsay who just like went for it when you were pregnant and scared and you filmed your
Starting point is 00:37:28 videos and you press like launch was it an immediate waterfall of like all these fans are coming and signing up or were you like wait i only sold like 10 subscriptions today so i actually was i was meant to go back and look because i remember being so stoked about launch day like i was like really happy but looking back it was very minimal as someone who was just please just anybody come to the platform. It was a really, it was a good day. I think it was cool because I right away was like, oh, wow, I wasn't crazy for thinking that this is like something that people might want to see. Yeah. So it was a good, it was a good, like launch day. Have you ever had a moment in the couple of years building the movement club where you're like, I can't do this? Oh yeah. Yep.
Starting point is 00:38:10 What's like one that comes to mind? Um, okay. So like I said, first day, very, I remember feeling happy, But when I look back, I wouldn't consider it a successful day now. Okay. Because we have grown. We've grown year over year. It's been so cool to see that. And so, like, we've always had growth with this program, which is awesome. But I will say that there was a time after I had my second daughter where life felt really crazy.
Starting point is 00:38:36 So also at the time, I'm growing the movement club. This is my baby. This is my brand. But I'm also still doing social media. And that is a big part of- Growing your personal brand. Yeah. That is also still a very big part.
Starting point is 00:38:46 of my career and my income. And at the time, life felt really, really hectic. I had two kids. Life was crazy. There was a lot of to-dos. Like, there was a lot of to-dos. And at the time, the movement club was doing fine. It wasn't doing bad. I'm happy to say we've never been in the negative. We've never not been growing, but it was just doing fine to the point where it was kind of like, I remember having a call with my manager and I'm like, okay, like, do we give this another six months? and then evaluate if we want to keep doing this, just because to me it was, I was kind of in a hard spot just across the board.
Starting point is 00:39:21 Like I said, two kids was rocking me. I wasn't in a great place mentally, physically. I didn't feel good in my body. I was having a hard time coming out of postpartum and just like, I didn't even feel like I was that, I was representing what I wanted the movement club to be about.
Starting point is 00:39:36 So in my mind, it was such a hard time of like, I feel like this isn't me right now because I'm not even being the person. That you want to, yeah. You know? Yeah. It was really hard.
Starting point is 00:39:46 That was hard because I'm like, I know there's people who are members who rely on this program and it helps them. But to me, I felt like it was, I felt imposter syndrome because I was just like, who am I? Like I'm not even really being what I'm, I should be for this. Well, and I think a lot of businesses, like when there's an underperforming unit in the business, they like evaluate with the management team. They're like, we're going to cut this business because it's not actually adding up to the ROI of the time investment and the money investment.
Starting point is 00:40:10 So you as a business are looking at your life and being like, I'm a. mom, I'm doing social media. I'm a wife. I'm a friend. I'm a daughter. I'm all these things. I'm a house manager. I'm a social chair. And then you're like, if this isn't bringing in the revenue that it needs to, like, I'm going to cut this. How and why was there that moment that things totally shifted? And now it's like probably, how much would you say your time is spent on the movement club? Oh, I would say like 75% of my career is spent on movement club. Okay. So where did that shift come? So I remember, we have this call. I'm like, do we give it another? It was kind of like, do we just call it or do we give it another like six to eight months and
Starting point is 00:40:47 see what we can do and really buckle down. And ultimately, I'm like, I want to buckle down. Like I put too much into this. This is like my brand. Was it like your ego talking or you were like, I just believe in myself? I know there's something here. Here's the thing. I think secretly I knew that I wasn't, I knew I wasn't giving it my all.
Starting point is 00:41:04 Okay. Personally, in my own life, I'm like, I'm not showing up for myself enough, which means I'm not showing up for my brands and my business is enough. So I knew that. Okay. And I think for so long, I'm like, oh, it's just. just not working, but I knew that I needed to buckle down. And so we decided to do that. And this is where everything shifted. Like I said, we've never been in the negative. Things were growing.
Starting point is 00:41:23 Things were fine. But this was like the pivotal moment in the movement club where everything shifted. We buckled down. We started to really kind of rethink our structure with all the teams that we had. We have a social media team, a PR team. We've got email marketing. So we had all these in place. But I feel like up until that point, we weren't connecting all the dots. We weren't like bringing everybody together to get the most out of everybody's services. And so that's where we really buckled down with that. And this is where I really decided that I kind of had to make the shift of leveraging my own personal Lindsay Arnold brand with the movement club. So they were not really intertwined before.
Starting point is 00:42:04 No. So this is where it's so funny. I think it was that same kind of like scared mindset of like I just rebranded myself as Lindsay Arnold from Dancing with the Stars. Now I can't try to switch it again and be like, Lindsay Arnold, the fitness trainer. Like, no one's going to jump on board with that. I was terrified of that, to be honest. So up until this point, I'm like, I remember I would post like maybe once a week a story about the movement club, which is wild to me.
Starting point is 00:42:26 I literally want to be like, what were you doing? But I really finally was like, I need to leverage that. I need to dive in. I need to make this my whole being. I am laughing right now because my sister manager is sitting over there. And basically, this is why I love this podcast. because I'm like you, I guess, like, when was? This is like three years ago.
Starting point is 00:42:46 Yeah. Okay. So essentially, I've built a 10-year career in the startup world, like working with celebrities, whatever. And my Instagram was always this like really precious thing where I'm like, all these people follow me for this. And like when we started the podcast in the show, I realized like this is what I'm meant to do is like have conversations like this.
Starting point is 00:43:04 And it literally in the last two weeks, I have like let go and shed this idea that it's like, the people that followed me eight years ago don't want to hear about my podcast. but it's like fuck them. Like they're not here for that then. No, literally. And like this is what I find so much enjoyment out of. So I'm just laughing because like I am literally you three years ago.
Starting point is 00:43:22 I'm like I needed to hear that. No, it's literally a game. And like you said, if people don't want to hear it, then buy. Yeah. Because there are people that do. And that's what I've learned. And also I think what's so funny is I remember back when I was kind of sharing and kind of intertwining, anytime I would do that random one-off post, it wasn't
Starting point is 00:43:42 received very well because they're like, what is this? But when I integrated it and was like, this is me, you guys. Like, this is Lindsay. This is what I'm passionate about. This is my brand. I went back to school. I had a certificate. Like, I'm doing this. Exactly. It has been like a game changer for our business. Everything has changed since I made that shift. Obviously, it took some time to see that unfold. But that's kind of, that was kind of, I don't want to say kind of. It was a major turning point for us. And then in this past year, more breakthrough moments. But because of that initial decision. But it's so amazing to see like you guys just did your first brand trip. And it's also like that's where you've grown to. But it's interesting because I've seen a lot of pushback on brands for
Starting point is 00:44:21 doing brand trips. Why was this the right moment to do your first brand trip? So up until this point, we put no no budget behind influencer marketing. It was all very much community focused and then leveraging off of my social social media. I knew we wanted to start tapping into that. But it's interesting because I see both sides. I am an influencer. I am presented amounts by brands. And I do post for brands. And sometimes it goes really well. And sometimes there's no ROI. So I knew that that's an interesting world to be in. But for me, I remember being like, I want to do a brand trip. And our main goal, like our main kind of mindset was we just want some brand awareness. We want people talking about the brand. It very much for me, which I don't even know if this was like something I thought of before. But since then,
Starting point is 00:45:07 I realized what it was is we really wanted to help legitimize the brand. Because going back to kind of what we talked about a little bit earlier, it's funny how like even when you do all the things right, you're fully like, you are right for the job, you are right for the brand, you're doing everything right. Sometimes people just still don't want to believe that you are qualified to do what you're doing. And I feel like sometimes especially when you start as maybe like an influencer and you create
Starting point is 00:45:34 this brand, it's almost like, oh, that's just an influencer brand. It's a side hustle. It's just like a little side thing because they just want to make more money. It's hard to get people to understand that this is a brand. This is my passion. I'm putting literally so much into this. So helping with that brand awareness, helping with that like just legitimizing the brand as a whole, that was our main goal going into it.
Starting point is 00:45:55 So when you did the brand trip, you chose Hawaii. Is that like a special place for you? Or like how did this all come together? Like how big is the team? Like how did it come up to life? So this was so much, this was so much fun to plan. I'm not going to lie. Stressful, but so fun.
Starting point is 00:46:08 Yes, Hawaii is one of my favorite places. We wanted this brand trip to really, like, be a culmination of what the movement club is all about. Wellness, giving back to yourself, moving your body, doing what feels good with your body, rather than just moving it because you're trying to punish it to look a certain way. So I knew that I wanted this brand trip to be essentially like a mini getaway for the people that we brought. And it was so beautiful the way that we were able to just put everything together. my amazing PR team was so incredible about making sure that the brand's mission was like at the forefront of every activity that we did. We made sure that every activation, every meal, every single
Starting point is 00:46:45 activity that we did had some sort of tie back to the movement club and what we are all about. When you were thinking around doing an expense of this stature and being an influencer yourself, how did you go about like designing the experience or like even picking who was going to be on it? Because I actually think that's what makes me a better investor is being able to to be a creator and see like we've invested in brands and then we see the way that they like are activating as a creator and I'm like oh my god this is a disaster like it gives you a different set of eyes of how you're looking at things so being a creator yourself or an influencer how did you do things differently from like other brand trips that you've been on in terms of like picking people
Starting point is 00:47:24 and the activities and curating something that like you would actually want to be on yeah we really like I would say out of all the decisions one of the toughest was picking who we wanted on this trip It's just, it's everything. It says a lot. It represents your brand. It's very much determined on how much ROI you're going to see out of this. And for me, being on kind of both, seeing both sides of it, I really wanted to make sure I was obviously picking people that aligned with the brand.
Starting point is 00:47:49 And that doesn't mean that like, because I think, because you think it's a fitness brand, you're like, we want fitness influencers. But no, I wanted people from all walks of life, all different phases of their lives. Some moms may be pregnant, some that aren't even married, aren't even thinking about kids yet because we really want to appeal and show audiences that anybody can do this program. Another thing that was really important to me from a brand side and like seeing ROI was I wanted people who are very real with how they share their life. Like that's just very much how I am as a person.
Starting point is 00:48:19 And so I wanted to make sure that it was going to be people that would share and give their honest thoughts and people that I know their community trust them so that if they're sharing about something, then they're going to be like, okay, yeah, I'd love to hear that. Obviously, there's so many things that you've got to think about. you've got to think about diversity. You've got to think about people that you know are going to be kind. Like that was another thing is like you just never know. But I do feel like I have a pretty good gauge of like following people and seeing the kind of people that they'll be. So a lot went into those decisions. But it's also interesting because I actually just posted a video about this because
Starting point is 00:48:50 somebody was like, why is every brand doing an influencer trip now? And it's funny because, well, they were talking with F1 Miami, which I was at. And if you wanted to buy a ticket to the chairman's club, it was like $15,000. But if you're a brand and you're taking creators, you're paying for travel, accommodation, the actual experience. Creators want relevancy. They want access. So instead of paying somebody like a $50,000 rate or a $75,000 rate, you're buying them the experience. And it's a win-win. And I think like people don't understand that being a creator, being an influencer is a business. And especially now being on the founder side, like, where would you say like the amount of time that you spend in your day is focused on still building
Starting point is 00:49:29 like Lindsay Arnold, the personal brand? And like, still. building the movement club and then even in terms of like the way you think about finance is like because you have all of these different things going on like what makes you say yes to something as a creator when it's going to take away from something else that you're building for the movement club interesting yeah i mean i would say like i said i feel like movement club i'm putting like 75% of my time into it but that being said 25 to 30% of that is going on my personal channels if that makes sense because i'm sharing on tic talk i'm sharing on instagram i'm sharing on sharing on the Movement Club platform. So I feel like it's honestly become so intertwined that all day,
Starting point is 00:50:08 every day, I'm just doing the most I can to get everything in. And when it comes to what I say yes to and what I don't say yes to, I do because I am putting so much more of my time and investment into the movement club. I am definitely very like choosy on what I'm going to do on my personal brand, but I do feel like I've always been that way. My rule has always been, if it's not a product or company that I believe in that I'm not going to talk about it. I think that's something that people don't believe a lot of the time, but that's genuinely how I guide it. Like, if it's not something that I actually use, then you're not going to hear me talking about it. Have you tried to do something where you get an inbound for your personal brand and you're like, wait, this would be sick with the movement club?
Starting point is 00:50:46 Like, I actually want to now do like a collab with them versus like Lindsay Arnold. Yes. So one thing that has been so cool, going back to our brand trip, like obviously we wanted brand awareness and we got that. that it was so cool to see. We got almost 200% in subscription increase after the brand trip, which was insane for us. Like, I don't even think I could have expected that, but it was so cool. What's the monthly amount that you charge people? So you can do monthly for $2,9.99 or you can do a year for $159. So it's a 200% increase from just that trip.
Starting point is 00:51:16 Yes, which was insane. Yeah. But what's been so much, I don't want to say cooler because that's awesome. But what I don't think I expected is how because that legitimized the movement club as a brand, the inbound I'm getting for the movement club has been so cool. Yeah. We have so many cool partnerships coming up with brands that I've been so excited about that I think normally they would have just gone to Lindsay Arnold.
Starting point is 00:51:39 Yeah. This is what you are. But it's been really cool to see how now it's like, okay, there's different partnerships that I can do just with the movement club. And obviously it's still me because I am the face of the moving club. But it's been really cool to see how that brand has become its own. And it's like you didn't even just do brand awareness as your KPI. It's like you also have like a revenue.
Starting point is 00:51:57 you objected that you can tie things to moving forward. That's like the funest part about building brands. But I could literally talk to you forever and I'm going to get in trouble if it's too long. So I have some rapid fire questions to ask you. Let's do it. Reality TV or social media fame. Oh. Yeah. I mean, I've kind of had both. Yeah, but which would you rather? I think for my stage of life, social media because it's something that like you can kind of control what the people's perception are. Okay. You can only work out one for the rest of your entire life. arms, abs or legs. Ooh.
Starting point is 00:52:31 Core, for sure. Core, okay. I feel like legs and arms get so much natural work throughout the day. You're such a dancer. My legs are like sedentary. I'm like, I'm not moving around. I feel like core, you need to put in the extra for that. Okay, night in or night out?
Starting point is 00:52:47 Oh, night in for sure. Okay. Sorry, I'm in bed at 9 p.m. after my kids go down, so I'm boring. Okay, what's harder? Being a business owner or a dancing with the stars pro? Oh, business owner, I think, for sure. Because it's mine. It's my business, you know?
Starting point is 00:53:01 Yeah. So I would say that. Yeah, like, they're both really hard. They're both hard. Who is your dream dance partner? If you could have picked anybody to be your star with you, who is it? I always said Channing Tatum. Like, I mean, that would be iconic.
Starting point is 00:53:16 I know, right? Always. Would you go back on Dancing with a Star as if Channing Tatum was your partner? Oh, that would be a pretty easy sell. I'm not going to lie. I'd be like, sorry, honey. Keep the girls. I got to go dance with Janney Tadam.
Starting point is 00:53:28 Okay, you can only have one for the rest of your life, podcast, movie, or TV show. Oh, I think TV show. I like a reality TV? No. Okay. No, I kind of like drama suspense shows. Okay, what is the first app you check in the morning? Oh.
Starting point is 00:53:44 Lately it's been my run app because I was training for a marathon. Yes. Wait, can we talk about that really quickly? You like hurt yourself? Yes. I mean, I didn't hurt myself. Okay. My knee is really mad at me.
Starting point is 00:53:53 Slicked bun or beach waves. beach waves. But that requires being on the beach as well. Okay, but are you like a slick bun girly? Yes, I do actually do that all the time. Okay. I don't love it, but I do it because I would rather do that than wash my hair. So that's the truth. Same actually. I'm like on day three, four, five, it's like a slick back air wash day. 100%. Would you ever consider going back on the show with your sister? I get asked this all the time and genuinely like I don't know. I don't know. Right now I would say no. Like life feels really good. I feel like I'm in a good spot. Who knows? knows what the future could hold and what's so exciting about kind of this new buzz around the show is I
Starting point is 00:54:30 think it's going to be around for a lot longer. So who knows? But right now, the answer is probably no. So I basically need to call Channing Tatum and get him to sign up only if he's going to be Lindsay Arnold's partner. I'm sure he would totally do it. Oh yeah, for sure. So easy. Oh, yeah, yeah, totally. Lindsay Arnold, my community also wants to know how they can help you, which is such a weird concept as a creator because you're constantly like, how can I help you? What can I do for you? Like, let me tell you X, Y, and Z. What can people do to help you right now?
Starting point is 00:55:00 Oh my gosh. Well, I mean, I would love if you would try out the Movement Club, it would mean the world to me. Like, when I say that is my baby, but not my real babies, but it is my baby. I put so much into it. And I believe that it can truly enhance your life. So try it out and give it a go. Can we do a giveaway?
Starting point is 00:55:15 Yes. Okay. Let's do a giveaway for the Movement Club. Let's do it. I would love that. And then you get a seven-day free trial if you want to try it out. Yep. Okay. And then where can people follow you?
Starting point is 00:55:23 They can follow me personally at at Lynn's Arnold on TikTok and Instagram and then follow at the Movement Club on TikTok and Instagram. So you're Lynn's Arnold? Yeah. So should I be calling you Lynn? No, no, no. Okay. I'm like, sorry. That is so rude. You didn't know. Oh my gosh. No. Okay. Whatever you call me works. Lindsay Arnold, you were such a star. I'm so grateful that you came here today. Thank you so much for sharing everything. And I can't wait to see what you do next at the Movement Club. Thank you. And HSR is the biggest fan of you.
Starting point is 00:55:52 So thank you so much. And I can't wait until you come back on. Yay. I can't wait either. Let's plan it now. Thank you for having me. Bye, Lindsay. Bye.

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