Hot Smart Rich with Maggie Sellers Reum - Emily English: Overcoming Her Eating Disorder, Building A Multi-Million Dollar Wellness Empire, & Her Favorite Nutrition Tips
Episode Date: September 2, 2026Want to know how to turn your biggest struggle into a multi-million dollar business? Top BSc Nutritionist, viral chef, and entrepreneur Emily English joins Maggie Sellers Reum on Hot Smart Rich to spi...ll how she built an empire out of her eating disorder recovery. Emily gets real about 2000s diet culture, launching a successful probiotic supplement brand, and why you should never apologize for getting rich. Plus, she shares expert nutrition hacks on natural GLP-1s, gut health, liquid calories, and beating travel bloat. From struggling with self-image to becoming one of the internet’s favorite food creators, Emily reveals how healing her relationship with food accidentally launched her career. She breaks down the reality of starting a business from scratch, navigating the supplement industry, and scaling a wellness brand from her phone.Whether you’re here for the unfiltered founder advice, science-backed gut health tips, or a total mindset shift around money and ambition, Emily reveals all the details. Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ ⸻ Timestamps: (00:00) Intro (02:33) Making Cooking Fun (03:26) Feeling the Difference When Eating Well (05:21) The Truth About Nutrition Marketing (06:50) What Em Thought Her Future Would Be (07:14) Em’s Experience With an Eating Disorder (12:21) Passion for Cooking (14:10) No Coffee on an Empty Stomach (16:08) Is US Food Worse Than UK Food? (18:37) Gut Health While Travelling (22:44) Non-Negotiable Eating Habits (24:43) Hacks for the Busy HSR Girl (27:40) ‘What I Eat in a Day’ Trend (29:04) Nutrition Industry Changing (31:06) Health and Nutrition Trends (32:53) Growing an Online Community (36:23) Independence vs People Pleasing (39:02) Relationship With Money & Wealth (45:02) Get Comfortable Talking About Money (47:40) Monetising Your Social Media (50:37) An Engaged Audience Matters (52:11) Founding Epitōme (56:11) Maintaining Her Community (57:33) Rapid Fire ⸻ Sponsors: Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com Eight Sleep - https://www.eightsleep.com/hsr and use code HSR for $350 off Alya - https://alyahealth.com/s/hotsmartrich use code HSR for 20% off Shopify - http://Shopify.com/HSR ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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I've made a multi-million pound business out of a mobile phone from my kitchen.
And I started filming myself.
My business partners were like, no one can.
What you're doing is just embarrassing.
So I got the last laugh.
But I became a nutritionist because when I was 18,
I ended up getting a modelling agency
and they sat me down and they said,
we need to have a conversation about your thighs.
So I just want to make nutrition sexy and make it delicious.
And the heart of every single thing that I do
has integrity and purpose.
But if I can monetise that, then I'm going to.
Like, why is that a taboo thing to say?
Why can we not want to want to?
To make money.
Yeah.
How do you actually get that first dollar for posting on social media?
So my first thing is, was not picturing that for the hot girls that seem to all have gut problems.
These are the questions that, like, I am so curious about.
Well, one of the biggest things that we need to have a conversation about is GOPs.
Hi, Angels.
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In case you missed it, you're allowed to be hot, smart, and rich.
So let's get into it.
Emily English, are you ready to get hot smart rich?
Let's do it.
So we very rarely have on food or supplement entrepreneurs, which means that you're very special.
But for someone that's just clicked in, they don't know who you
what would you tell them to get them to stay today?
I do the food that you want to eat designed by a nutritionist.
Okay.
So that has always been my kind of like my strategy, my strapline.
I'm the nutritionist who is about fun and more and make it sexy and make it delicious.
And that's why I had you on because I traditionally have hated cooking.
Okay.
And when I was so embarrassed to admit that online, I remember posting,
the first time that I was like, guys, I just hate cooking. And so many women responded to my
stories and said, same. And thank you for saying it because it feels like a dirty little secret.
Yeah. So for me and for all of the girls that are listening, that there is something that you can do
to make cooking fun. What would you tell that person listening? Refram it. So cooking is genuinely
one of the most amazing self-love acts you can do. And if you're thinking about working on yourself,
your relationship with yourself, how much you respect yourself, respect your body,
nutrition is like a pillar.
So if you're going to the gym and you're seeing a therapist or you're doing your mindfulness
and you're journaling, if you don't cook, I feel like you're missing out on such a fundamental
part of what is going to make you a better person.
Because it's not just about, again, like, oh, the thought of making a stir fry or making
something that's high protein, there's high protein that.
It's the act that I think is just as important.
So getting people in their kitchens again, getting people excited about food.
And hopefully, again, with my recipes, they actually work.
So you'll put the effort in and you'll still have something that's delicious at the end of the day.
How long does it take for someone to actually feel the difference when they start eating well?
I think from day one.
Like, food is so responsive and the way that you feel can literally change overnight from the way that you shift your diet,
especially because I always say like a health habit has to be something that you can commit to for the rest of your life.
Otherwise, what's the point?
Because if you go on a diet and whenever I say I'm a nutritionist, people always think diet, diet food, weight loss, short little journeys, deprivation.
They think that I'm going to judge them for their food choices where actually nutrition is there to nourish.
I always say non-lough people focus on how they feel after they eat.
And that is what is so important and so amazing about nutrition.
When you have something that's balanced, you have something that actually contains all of the things that your body needs,
you will instantly feel amazing.
There is psychology in that as well.
There was a really interesting study that showed there were two groups of people and they both got milkshake.
And one group of people said that this is a really light diet milkshake.
And the second group of people got a milkshake that they said, this is full fat, full calorie, indulgence.
Like, it's going to leave you feeling really full.
And the people who got the diet milkshake reported more hunger, kind of didn't satiate them.
They were like, yeah, it's fine.
It wasn't that feeling.
But like, I'm hungry for more now.
Yeah, the people who had the indulgent milkshake were like, oh, I'm so full.
I couldn't possibly eat anything.
So there's like that whole psychology between literally just changing the way that you think
about food can change the way that you feel overnight.
But realistically, I think, yeah, a good week, a good month, a good six month, a good year
into better habits and better behaviours that will, it would just continue to go through
the rest of your life.
Is there a conversation that's being had about nutrition and the marketing and the
status of that marketing in the industry?
I mean, health marketing preys on people's vulnerabilities.
Health and actually nutrition has preyed on people's vulnerabilities four years.
When we were teenagers, what would go out into magazines?
When social media wasn't even really a thing, this is back when the tabloids, the press,
they ran everything.
The way that those diets and body shaming people would sell those magazines is crazy.
So it only ever used to be things like Weight Watchers and Slim Fast.
That was nutrition.
Nutrition was there to make people lose 30 pounds and 30 days.
It was quick fixes.
It was cabbage soup diets.
It was like it just, it made people who felt uncomfortable in their own skin feel like they had to do something drastic in order to feel comfortable in their own skin.
I think that's where it all went wrong.
I think that's where I'm so pleased that I've managed to kind of carve out the career that I've carved.
Like I would never have expected to be nutritionist if you asked me at school if that's what I wanted to do.
Never. Yet here I am and I feel like I'm making a really big difference to my industry and the
people who follow me because I'm done with the body shaming and the health shaming that it comes
around people's insecurities and vulnerabilities around health and it shouldn't feel so intimidating
and it's just felt so intimidating for so many years now and and I just think that needs to
change. What did you think you wanted to be when you were in school? I love science. So obsessed with
the human body, anything to do with the way that the human body worked. I didn't know if I wanted
to get into biochemistry, maybe human physiology. Not necessarily a doctor. The kind of the hours
didn't appeal to me, but I loved the idea of making a difference to people's lives and the health.
How did you end up doing what you're doing now? So I became a nutritionist because I got an eating
disorder. And it was so funny because I've always been someone who has come from a family
who loves food. None of the women in my family dieted. So my mum never commented on her body,
never commented on my body. My granny was a chef. My first ever job was in her restaurant.
She was an amazing cook. She basically ran the whole kitchen single-handedly and her
recipes, even now, like they stay with me. And I used to look forward to every single
meal, I used to be the person at break, like running, getting my chocolate bar and that was like,
it was just free for me. And I've always been small and I've always been petite. And one year I went
to a music festival and I got a tap in my shoulder and someone said, hey, we're doing casting to work
at an e-com house called ASOS. Would you like to come and do a test shoot? And I was 17 at this time and
I was like, yes, I shop at ASOS. This is absolute ridiculous. Does this mean I'll be on the ASOS
website? And I ended up getting this job and this role and I started to do one day a week at ASOS.
And I was really happy there. And I was kind of finishing my exams and at the time I'd apply to
do human physiology at university. And it was going really well to the point where I was like,
I'm making a good amount of money here. I was like, okay, cool, I'm going to defer university and
and I'm going to stick to it.
So the guys at ASOS turned around to me and said,
well, would you like to get a modelling agency?
Because then you can start working at more places than just here.
So I end up getting a modelling agency.
And for the first time in my life that summer,
I remember this is when I just kind of graduated.
I decided that I was going to defer university
and I was going to travel that summer
because I'd never really traveled before.
I've been on a plane once before in my life.
And I traveled and I had this list of all the places
that I wanted to eat at and go to.
I remember enjoying myself and just eating out, drinking, whatever I wanted, just relaxing like you do on holiday.
And I came back and I had this modelling agency and they sat me down and they said, cool, right, let's take your polaroids.
So they make you stand there in your underwear.
And again, I'm like barely, barely 18 at this time.
Stand there in my underwear and they take photos of you and then they sit down with these photos and they put them on the table in front of you and they said,
and we need to have a conversation about your thighs
and the way that they're shooting
and we just think that you need to lose a little bit of weight
and this is the first time anyone had ever commented on my body before
and I don't know why but it was like a switch went off in my head
and I was like okay cool I'm going to do
the best people pleasing job here and I'm going to lose weight
and what did I do I turn around to Google
and I went home and I googled how to lose weight off your thighs
and what I was exposed to as an 18-year-old girl at the time
was quite frankly disgusting.
I used to follow Instagram pages called Top Skinny Girls
that just used to post pictures of girls' abs and waists and thigh gaps
and all these things and that's what I consumed
and my body became a mass equation overnight.
There suddenly became no logic in my relationship with food anymore
and food became this mass equation towards my body.
So I would eat and I would weigh my spinach leaves
and I track everything on my fitness pal.
I no longer sat down at the dinner table
and ate with my family anymore.
I was petrified of any single thing that my mum was going to give me.
And that lasted for very, very acute and a very intense six months
of losing a lot of weight very quickly, heavy OCD,
heavy anxiety, heavy compulsive behaviors
that I was a prisoner to food.
And there was one day that I remember my mum took, my mum was very, she didn't know what to do, she gave me distance, she thought I would just get better, I wasn't getting better. So one day she made us all a cheese sandwich. And I had this mental breakdown over this cheese roll and I was like sitting there crying, being like, I don't know why. I cannot sit with my family and eat this cheese roll. And that was like the straw that broke the camel's back. I knew that I didn't want my life to be like this. I knew this was crazy.
What was I working towards? What was the end goal here? And I knew it was just taking away and stripping so much of my life from me.
So I end up seeing the most amazing therapist. Her name was Jane. She saved me from that situation.
And when it came time to kind of reapply and reinstate my university application, I looked at it and I was like, do you know what?
It's so funny. I know so much about organic chemistry, but I know nothing about nutrition.
I ended up changing my degree to study nutrition at Kings in London, and I never look back.
And now my career is here and I am here.
And it's the funniest thing that the thing that stole so much of my life has now become a thing that's created my life.
I always do a hypothesis before I do an episode recording.
And for you, I said to myself, if people listen to this episode in full, they will be able to cut through wellness bullshit,
heal their relationship with food, and they will be able to turn what they know into what they own.
And I think that's so much of what HSR promises is being able to build these businesses that are
passion, that are actually mission driven, that feel like they have purpose beyond just like
being a founder or being a creator.
And I think now you wear all of those different hats, you know, like you're not just a
nutritionist, you're not just a creator, you're not just an author, you're not just a founder,
you wear all of these.
And I'm so curious, before we go any further to ask you, like,
which one do you feel the most in tune with or the most naturally that comes to you?
And has any of them really surprised you in terms of like you didn't necessarily feel like you belonged in that space?
Food and writing recipes.
It's my, like, it's my gift.
I create recipes in my head.
So I can think of food.
I know, like, I can taste the food.
And it's so funny because if you ask me when I have 17,
do you think you'll be like a multi Sunday nun,
Sunday Times number one bestselling author, I would have laughed at you. And I said, author and
what? And you said cookbooks. I would have been like, what? And it's so funny that that that
creativeness, the way that my brain has developed throughout my career has fallen into a place that I
know that if I can just grow old and gray and continue to just write recipes and make recipe books,
I think I'd be the happiest person ever with a garden full of chickens and a veg patch. Heaven.
That sounds like heaven.
I does, does.
Like making YouTube videos of your farm?
Yeah.
Yeah.
I love Wishbone Kitchen.
You know Wishbone Kitchen?
Yes.
Marius is like the goal.
I've also seen a lot of girls on TikTok start doing this.
And I've been doing this for years because I used to have crazy hormonal acne.
Yeah.
And one of the secrets that someone told me a nutritionist was do not have coffee on an empty stomach, Maggie.
I don't remember why.
What is it about having coffee on an empty stomach for the hot girls that seem to all have gut problems?
When you have caffeine on empty stomachs.
stomach, it can cause your cortisol to spike. Cortisol will naturally be high in the morning anyway.
So cortisol is what is responsible for waking you up in the morning. That's what gets your body
up and going. It's a natural response. It's why people, especially if someone has hormonal imbalances,
we encourage people to not over-stress their cortisol too much in the morning. So if you're waking
up, fasted, doing a really stressful exercise class on an empty stomach or just with coffee,
your hormones could probably be going a little bit haywire. And if you're not very good
regulating your cortisol for the rest of the day, you have a very intense job. You're going to be
sending yourself down on this kind of cortisol spiral. Cortisol will make your gut and coffee on the
empty stomach can make your gut what we call hypersensitive. So imagine your gut being on like high
state of alert that suddenly even something as simple as having a drink of water, that feeling of
gastric distension, so that feeling of expansion in your stomach can cause your hypersensitive
gut to bloat. So if you have, if you're having too much coffee, black coffee, loads of
really strong coffee on an empty stomach, it can cause you to feel a little bit more sensitive,
a little bit more sensitive to everything so that you're stressed, your lifestyle, the foods that
you eat. Some people, it's absolutely fine. So some people wake up and they can have a cup
of coffee in the morning and they feel great. Fine. You have your cup of coffee in the morning. I don't
think it's this black and white blanket rule that having coffee on an empty stomach is a bad thing
for you. I think you have to take it case by case and person by person basis.
This might be the stupid American question that I'll ask today. But there's always the hilarious
TikToks from these American influencers that come to the UK or come to Europe in the summer.
And they're like, all of my gut issues are gone because I'm eating the European and the UK bread
and pasta. And I was so curious as to...
Is that real?
Like, is the US health food system?
Like, when you go there, even on your personal experience,
are you feeling that bloating, that lethargic in a way that the UK, EU people don't necessarily have?
So I did this job in San Francisco once.
And I remember waking up in the morning.
I was like, I just want some, like an egg pot and some spinach.
Like, maybe just something that was just simple.
I remember going to Starbucks and looking at that, like, egg white wrap thing.
And there was, like, 50 ingredients.
in everything, all of those additives, all of those emulsifiers, all of those artificial
ingredients we know can be damaging for the gut. The one thing I always talk about is the gut
barrier. And the gut barrier, think of it exactly the same way you think of your skin barrier.
You know, if you overexpollate your skin, you get breakouts and it's sore and it's dry and it's
flaky, it looks dull and it doesn't glow. When you break down your gut barrier through
things like over stress, not having enough fibre and plants, too many emulsifiers,
we think that the kind of excessive artificial sweetener intake can also be quite triggering
to some people. Certain sugar alcohol sweeteners can also cause bloating in people.
If you're starving your gut and stripping that gut barrier, you start to become hyper responsive
to your environment and your food. So if you're not following the pillars,
of the way that you feel, the way that you sleep, the way that you eat, then silly little things
or the small little things that you experience at home will trigger you more, trigger the bloating,
and then you go away on a holiday and suddenly you're having better sleep, you're stressing less,
you're probably having a more whole food diet anyway because a lot of the restaurants that you
eat in in Europe, even if you get a plate of pasta in Italy, you're having beautiful fresh tomatoes,
you're having fresh garlic, you're having pasta that is made from proper wheat and it's
the way that the pasta is dried and just everything is.
It's simple whole ingredients and there's probably only about five ingredients in that whole
pasta pomodoro.
So I think that's where the US system is so crazy.
It's like every single thing seems to be ultra-processed.
So when you're going to the US, what supplements are you absolutely taking to at least
be able to eat and protect your gut while you have to eat the US options?
So I've got two and I'm going to be biased is epitome.
I selfishly, I'm like, epitome,
can never die because I need it.
It's actually amazing.
And the other one thing is powdered el-glutamine.
So it's a white powder, so everyone's always like,
can you travel with it?
I'm like, yes guys, it's fine.
If they test it, they're not gonna be like,
but I take it's literally like this little pot of white powder.
And sometimes they go through customs
and they're like, what is this?
I'm like, listen.
It's L-glutamine, it's fine.
But I take a five gram scoop every single morning
and it is so good for your gut barrier.
And your gut is like a muscle that needs
out in the gym, so it just needs a little bit of regular exercise and needs a little bit of
training and needs a little bit of nurture and support. So those are the two non-negotiables
and I always try and make sure that my breakfast anchors my fibre intake. So if you're travelling,
make yourself what I call like a fibre pot. You can just get yogh or you can get your milk,
your armour milk, your whatever. Chia seeds and flax seeds. Then add fresh berries, ideally. So
raspberries, one of the highest fibre fruits per 100 grams or kiwis, also really, really, really good for your gut health.
So make this little fibre pop with your chia seeds, your flax seeds, your yoghug and your milk.
Sweeten it with a little bit of honey if you want to. Add your fresh berries, your kiwis. Passion fruit also really, really high in fibre.
Just any fruit that you can get your hands on, but those ones are preferable. Mix it up. Have that every single morning.
You'll stay regular. When you stay regular and you keep everything moving, you don't blow as much.
because what happens is you get this vicious cycle.
When you go to the US and suddenly, or like you travel and you're suddenly depriving your body of fiber, things will slow down.
Then what happens is that you get this fermentation.
So you produce more gas and then the gas slows down the gut further.
So then you just feel sluggish, gassy, bloated, not nice.
So if you can make sure that you are having your little fibre pot, taking your probiotic, having your l-glutamine, trying to go out for a walk as well,
then that can make a really, really, really difference.
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I'm having experts in this tier because these are the questions that, like, I am so curious about.
And I know that so much of nutrition is very much like to you and your body.
But even you saying like the Starbucks egg white wrap is like 40 to 50 ingredients for what should be five.
When you go into a friend's kitchen, like you're going over to Isabel's house and she's a busy hot, smart rich girl.
She's building businesses.
She's doing her thing.
Nutrition might not be her number one priority right now.
Are there products, brands, ingredients?
that you immediately put in the bin.
Yeah, so I don't think that you should ever drink the sugar
that you can't consume at that same rate.
So if I've got 30 grams or 35 grams of sugar
in a can of Coca-Cola, like, do you know how many apples I would have to eat?
So if I can drink a cola in literally two minutes, three minutes,
that rate of sugar hitting my body is not a good thing.
If I have that Coca-Cola, I'm like sipping it over the course of like an hour or two and I'm having it maybe with a meal that has complex protein and fiber and all those bits and bobs, the way that I absorb that sugar and respond to that sugar is going to be totally different.
And it's one of the biggest things that people don't think about for nutrition is they don't think about how they eat.
They're so hyper-fixated on what they're eating, but they're ignoring how they eat.
We eat too fast.
We don't chew properly.
We're not giving our bodies the appropriate time to be able to signal back to our brain that we're full, we're content.
we wreak havoc on our hunger signaling systems.
And one of the reasons why GLP-1s have become so massive is
GLP 1 or GLP is basically something we naturally produce anyway.
And it's something that signals back to our brain and slows down digestion
and makes us feel full and content to stop us thinking about food.
And when we're constantly eating on a rush, eating on the go,
grab, grab, stress, stress, stress, you don't give your body
the time it needs to do its normal physiological function,
which is digest, process, absorb, signal, this wonderful feedback loops.
So you finish something, you're like, oh, do you know what?
I'm really full and satisfied.
For you, when you're giving advice to busy, ambitious women that have the mental load of
everything that they're doing, look a certain way, take care of their family, like make sure
that everything is put together, how do you advise, whether it's friends or clients, to be able
to take that step back to prioritize food to actually go further when it feels like you just even today
can't handle everything in a day. So I would always say don't be afraid to make the short cup
because healthy convenience is a real thing and there are so many incredible brands and products
and and things and ways that you can make nutrition work for you. So if you need to buy the pre-cooked
rotisserie chicken, go and buy the pre-cooked rotisserie chicken and have it in your fridge.
So I used to work with a lot of very affluent, incredible business women who felt like they
had no time for nutrition, but they were desperate to feel.
feel healthier. Maybe they were going through perimenopause, maybe they were trying to have a
baby, all of these different things where nutrition became really important to them. But they were
like, Emily, I literally don't have any time. You have to try and work out what works for you
and identify your pinch points in the week. So if you're good at scheduling your diary for work,
you're good at scheduling your diary for food. So you have to look at your week and think,
okay, I've got back-to-back meetings here. I'm not going to have time for lunch. So I need to
wake up maybe half an hour earlier that morning to be able to quickly prep something, make something
because you don't need any longer than 15 minutes to be able to make something healthy. You can make
something healthy in five minutes and pack that up and take that into your work that day. So you know
your pinch points. You know the points that you struggle with the most. Ground every single meal
looking for your protein and fibre anchors. It's not protein just for like the gains. Protein is a very
satiating nutrient. And the way that it interacts with the other food when we break things down,
it slows down the absorption of the sugars. It slows down gastrokemptying. So we naturally will
feel a little bit more content and we're not going to have this massive spike and a drop,
which is going to leave us feeling a little bit more sluggish. Fiber, obviously, fiber encompasses
all of the plants, the colour, the beauty, the variety. That is going to feed your gut,
or the gut is one of the most pivotal, important parts of your health and your well-being routine.
So if you make sure every single plate that you look at, whether it be your breakfast, lunch and dinner,
and these can be things that you grab and go and you buy out, when you pick up that salad bowl or that sandwich,
look at it and think, okay, what in here is protein and what in here is fibre.
So maybe then you put that one down, you pick up the one that's like, okay, that's a seeded bread.
That's a brown bread.
I'm not actually going to be getting a little bit more fiber.
I've got some turkey in there and I've got some tomatoes and lettuce.
That's going to be a better choice.
But my biggest thing is the same way they schedule your workday.
If you're taking it seriously, you want to take it seriously, schedule your nutrition in the day.
Do you think that these are why What I Eat in a Day videos go so viral?
Because people just want the way to eat in a day.
I think that what I eat in a day videos go viral because of curiosity.
I think there's something very curious about what people eat and their habits and their routines.
And I think people really, really like to know that.
I don't watch any of the What I Eat in a Day videos and think,
oh, cool, that's what I want to eat like.
Seeking information from those What I Eat in a Day videos,
I watch them purely out of like, oh, I wonder what you do eat in a day.
I do them and they do really, really well,
but I always position them actually rather than what I eat in a day.
It's more so recipe inspiration.
So it's ideas that people can quickly do for kind of breakfast, lunch and dinners
because I'm a recipe creator at my core now.
I always want to avoid the eat like me look like me.
I think it's really important that women feel empowered
by these What A In A Day videos, by nutrition content,
by health content, empowered and inspired, rather than, oh, great,
I feel rubbish about myself now and I need to change everything.
There are some really bad, really extreme ones
that tell people that in order to look like this,
this is how you have to eat.
and that is the biggest farce ever in the whole industry.
None of us look the same.
None of us should be eating the same.
I do have a very interesting dynamic with food
because I was undiagnosed PMOS and endometriosis.
I had just had my surgery like less than three months ago for endo.
And so a lot of the time there was something like in my benabolic system growing up
that I didn't know what was going on.
And so even for food for me, I would watch all of my friends eat
and I would be eating the same.
And I'd be like, why am I gaining?
weight at such a rapid rate and none of my friends are gaining weight and this started from you when
I was like 14, 15. And I think back in the industry, those videos of like when social media
started to come, what in the days were so toxic and so hard to look at? How would you describe
the industry then versus the industry now that you operate in? So I think it's coming a long way
and I think there are more powerful voices encouraging people to take a step back and take
information with a pinch of salt. I think when anything is new, it's always going to be taken
a little bit more seriously, a little bit more intensity. Like even with with GLP ones, like when it
first came out, people were either terrible or they were like amazing. Sometimes I think with the
social media space, especially going back 10 years ago, it was extremes. It was gluten-free, sugar-free,
carb-free, grain-free, everything-free. People would only have like coconut sugar and it was just, it just went
crazy and it's like you don't like if you want a piece of cake don't worry it doesn't have to be like
an avocado chocolate cake like you can just like have the piece of cake in the context of a well-balanced
diet and that stuff unfortunately just is not sexy and it doesn't sell because people love
I think the quick fixes and the idea of being able to go on a detox and and jump on all of those
things so I think all of that from back in the day will still always feed through to now but I
do think that now people are able to be a little bit more balanced and see a bit more of a balance
in the content that is put out there. This is more of a curious question for me because I feel
like you might have a very similar opinion that I do. So when I see girls in the finance industry,
when I'm trying to teach or like empower women to talk about money and make money and I see these
trend videos, like right now there's one that's like girl math and it's like all these silly
things that girls actually do that is keeping them not rich and like keeping them poor. And I want to
engage with the trend because I'm like, okay, this is actually taking off. You can actually spread
your mission. But then I'm like, that's furthering potentially keeping women in a place that I don't
want. And there's one going on in the food industry right now that's like in a world of protein,
don't forget who you really are. And it's girls eating like croissons and having a bunch of rosé.
And I'm so curious for you when you think about your content strategy and you think about things that
trending and maybe playing into something that actually is kind of against your mission of
like protein and fiber and nourishing yourself, how do you think about playing into those
things to be a part of the cultural conversation and then how do you stay true to Emily,
the nutritionist that might not actually believe in that trend? So trends don't feed the
you. Trends feed trends. So I'm always very careful to make sure that I stick to my content
strategy and who I am. And sometimes I see something I'm like, oh, wow, that would be really fun
to do. But at the end of the day, I have created something that is mine. And if I deviate from that
to partake in what I think people want to see or what is trending, all I'm doing is feeding that
trend. And I would say that to anyone who is listening and wanting to grow a business, especially
in the creator space, especially in kind of social media, is make sure that you have a really
strong point of view and you stick to that point of view. So many people listening to this,
like have a vision of financial freedom and opportunities coming to them. And it always comes
back to like building a personal brand and being in the creator space. So I'm curious to how
you actually built this. Before you had an audience, before the books, before your brand, like,
you were a one-to-one nutritionist, only being able to serve five to seven clients at a time.
and anyone that's been a solopreneur that's actually offering services knows that like there is a ceiling to you physically being able to help people.
So what was that moment where you were like, I'm going to put my phone down, I'm going to start creating videos, and how long did it actually take you to build the audience of three million people that you have now?
When I first started my business, I was so nervous for what to charge.
And I think this is a massive, massive conversation.
How much do you value yourself?
And it's a conversation that I had with my husband.
And when he found out how much I was charging, he said, triplet.
I said, I can't triple it.
No one's going to want to work with me.
He's like, M, you're fantastic at what you do.
You deserve to charge a higher rate.
Charge the rate that you're worth and people will come to you.
And I remember the first time I tripled my rates, I continued getting clients.
And they were paying three times more.
And I was like, oh my goodness, I'm now three times better off.
just from making sure that I actually sit there and think, okay, how much value am I truly adding?
Like, don't undersell yourself.
I wouldn't say that I'm necessarily the most confident person in the world, but I'm never scared
of trying something.
So I'll be absolutely petrified, but I'll still jump off the cliff.
And it was my husband who really encouraged me to push myself out on social media.
So at the time, my Instagram page was literally just supportive of my nutrition clinic,
Emily English Nutrition. And I'd always have Em the Nutritionist. That was just my little thing.
And I used to take pictures of the food, maybe do some quotes once in a while. And then Reels became
a thing on Instagram for the first time. And my husband was always saying, you know, you need to be
in front of the camera. You need to do talking to camera. People need to hear your voice, how you are,
because it's the humanistic side, I think, of building a creator brand and building that kind of
section in what you want to own. So I started doing more.
talk to camera pieces, walking along, saying what I was doing this day.
I actually had, it's a bit of an off thing, but I actually had a delivery kitchen at the time as well.
So that was all a little bit crazy, but I was doing one of those things.
And I remember it's really funny.
My business partners of my delivery kitchen weren't the nicest people in the world.
And when I started doing the talking to camera pieces, they were like, no one cares about you, Emily.
So I was like, okay, fantastic.
I got the last laugh.
And I started filming the recipes that I would give to my clients.
And then I would get like 500 views and then a thousand views, then maybe like 1,500.
And then I had this one recipe. It was peak summer.
Really hot day and I did just a great Greek salad with this really nice slice of like garlic bread toast,
which you rub with garlic, olive oil, loads of fresh herbs that you chopped all over and spread.
And it was kind of like this giant crouton that scoot the Greek salad on.
Just delish.
And I think that got 10,000 views.
And ever since then, the organic grubes.
growth and snowballing effect of do something that people resonate with and people love and you
will continue to grow. And that has just been the constant trajectory ever since that Greek salad.
I feel like there's so many people that are listening to this that can be like, okay,
now I want to do it. But what holds them back a lot of the time is to your point being
embarrassing, especially with people in your life, who was around you in terms of your friends?
Because you obviously sound like you have a very supportive boyfriend back then, now husband. But like,
Was there that fear of being cringed to the people that were actually knowing Emily,
not just end the nutrition online?
Do you know what?
No, I've never, I've always been actually a bit of a lone wolf with my pursuits.
I'm not a person who likes team sports because I'm so scared of my failures impacting other people.
So I think with my friendship group, especially I think at the time it was COVID,
so I wasn't really seeing anyone anyway.
I wouldn't say that I necessarily have that really big group of friends.
that I was worried about what they were thinking.
And I come from such a big family that it's all quite chaotic
and everyone's always doing those of different things.
But I don't really feel like I have many eyes on me
from the people who are actually really close to me.
It's actually the eyes from the people who are the strangers
and the followers and the people who I'm trying to constantly people please
and seek approval from that cripples me the most personally.
Do you still think you do that?
Yeah.
Yeah.
that's the thing that I find the hardest thing about the growth and I love it I'm super entrepreneurial
I'm hungry for it and it's like strike whilst the iron's hot but there's also still part of me that's like
oh god they didn't like that recipe or that video didn't do well or that person criticized this
and it will that will hit harder than any criticism from people closer to me which is strange
yesterday. It's very interesting. Arthur Brooks talks a lot about this of like caring about the opinions
of strangers versus caring about the people in your life. And it's honestly like I can tell you,
friend to friend, like I feel the exact same way. My team literally every single day is like post,
post, post. But I'm so critical of like what's the VC community going to think about this?
What's the investing community? But when I was fearless, when no eyeballs were on me when I was building
Hot Smart Rich and I was making videos being like, this company's overvalue. This is an investment that you
should look at. It all ended up being instinctually right. So I'm so happy I posted those videos because I
have evidence. Like there is a video I did about substock being the next huge technology and that
people should invest in the crowdfunding round like four years ago. This is before substock was
everything that it is today. But I think as you grow and you get more eyeballs on you, you are
afraid to take those risks. But I've been fascinated by you and especially learning more about your
story because you seem to be very comfortable talking about money.
and not coming from money, that always really intrigues me because a lot of women especially
are very afraid to say, I am a millionaire. I have proven myself, this is my worth. Where do you
think that comes from? Definitely my upbringing. So my dad's very entrepreneurial and I mean,
being one of five, so it's literally my dad starting his business, trying to grow this business,
seeing him go through the ebts and flows and failures of that business, my mom there just trying to
like raise five kids, feed five kids. And we literally had nothing. Like when I say like times were like
really tough, like they were really tough. There were times that like if my parents had forgot to get
the money out for the bus, I would have to walk. So it'd be like that, that hour walk to school.
And it's like not like, oh, I was sitting there boohoo. Like I'd still a wicked upbringing. Like my
family are amazing.
Like my parents, my household was so full of love and nurture and all of that stuff.
But it was up to me.
If I wanted something, I had to go and get a job and I had to go and work for it.
And that's always been the case.
And I've never been the smartest.
I've never been the fastest.
I've never been the most popular.
I've never been any of those things.
So I always feel like, as I said, like I have to work for this thing.
And it's really funny because people always criticize me and think that I've come with
the silver spoon in my life and they're like, oh, I went to private school. I was like, yeah,
because I got funding for it. And I remember going to the school and it was the first ever
non-dress day. So normally you have to wear uniform and then you used to have like two,
three days a year that you would wear clothes that were not school uniform. And I remember turning
up and I'd had this, I bought this one shirt from a company called Jack Wills at the time,
which was like super popular. It was like what everyone was wearing. And it was my
like most treasured shirt and it's all I had.
So then the next day, that was non-uniform day, I wore the same shirt.
And I got so crucified and bullied by the girls at school that I turned around to myself
and I was like, I don't want to feel like this again.
I refuse to feel like this again.
So then I got a job and I was working for my granny.
And I used to earn five pound an hour and I used to do all of the prep in her kitchen.
and then I used to go and clean all the B&B rooms.
I saved it all up and I brought another shirt.
So then the next muffly day,
I turned up in a new Jackville shirt
so no one could really cool me.
And I think it's that kind of proving to others
that I'm not what they think I am.
I think that's what really, really drives me
and actually motivates me.
I love proving people wrong.
And I think sometimes people will look at me
and they just think blonde, nutritionist,
like in the health space, probably just got it all.
And it's like, no, no, no.
Like, I really have every single thing that you see that I've done has been my hard work.
A few months ago, I come downstairs and Courtney is answering emails and chugging out of our olive oil bottle.
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You're richer than you think.
Getting a street interview, you're wearing this gorgeous burgundy jacket.
And the guy says, okay, what's your name?
And what's your entrepreneurial pursuit?
And when did you become a millionaire?
And you said, 29.
And how old are you now?
I'm 30.
He was like, whoa, like, you just became a millionaire.
And your look is so stoic and so, like,
proud and not in a ego way. It was like, yeah. And I don't have a lot of people on the show that
won't come on and talk about finances and money because I believe that truly doesn't help women
actually understand their value and be able to advocate for themselves. And I think with your whole
brand being to help people, it's clear that that doesn't just stop at nutrition. But I still am stuck
on the like, how did you get comfortable talking so much about money? How do you,
feel confident in that perfect balance of like confidence and humbleness to be able to say like
I am a proud millionaire because I think a lot of women are so afraid of being at the top and people
especially in the UK wanting to like tear you down. Why are we so nervous to say, hey, I want to do
this because I want to make money? Like why is that a taboo thing to say? Why can we not want to make
money. It's like a really strange thing and I'm very lucky that I do something that is so amazing and I love
my job and at the heart of every single thing that I do has integrity and purpose and care and love.
But if I can monetise that, then I'm going to. The world is there for your taking and we should be
building people's confidence and belief in themselves to be like, I can make money. I can monetise this.
And it doesn't matter who you are.
The world is more connected than ever.
And the space of social media,
the ability to set up a profile, a platform,
use your iPhone.
I shot everything and still shoot everything on my iPhone.
So I've made a multi-million pound business
out of a mobile phone and a social media platform.
During that COVID times,
when that delivery kitchen shut
and the nutrition clinic,
I didn't know what was going on,
I hadn't filmed a single,
And the nutritionist must have had like 600 followers.
I was not making a lot of money at all.
But the belief and the trust and having the guts to actually put yourself out there and be
vulnerable.
And I believed in myself.
I was like, I am going to make money out of this.
I will.
I absolutely will.
And just having the confidence to, again, value yourself and charge the right amount
for what you are worth.
I think that's why, like, I'm so excited to be here.
And Amy Small actually posted this video saying, like, I can't wait for Maggie Sellers
Room to bring Hot Smart Rich energy to the UK.
Yeah.
Because even the name Hot Smart Rich, people were like, do you actually call yourself Hot Smart Rich?
And I'm like, if you know the story of the origin of Hot Smart Rich, it has nothing.
I was none of those things when I first started this.
And I always get this question from my community, so I want to flip it to you of like,
I have the confidence now after listening to you and Emily.
But like, how do I actually make the first deal happen?
I don't know how to negotiate.
I don't know my value.
How do I actually get that first dollar for posting on social media?
So my first thing is, if you have a list of the dream brands that you feel you would
work really well with.
So, for example, mine would be like a Marks and Spencers or a Lucruise or like a beauty brand,
like a L'Oreal beauty brand, you have to make sure that,
what you're putting out, they would see and think, oh, we want a piece of that pie. So you have to
think about your positioning. You have to think about your desirability, your sellability, what is in
your business that there is to monetize. And I'm very, very lucky that with M and the nutritionist
grew quite a few different arms. So I obviously have my core nutrition arm. I cook. So what pans
do I cook with? Am I making sure that my content is visually appealing enough? Am I doing really nice
opening shots and pan shots, cool. So when you turn around and message a LeCruise saying,
hey, have you thought about a partnership opportunity here? This is where your product will be placed
in the concept of and the nutritionist. There's a piece of the pie that they can take from
my community that I've built and the people who view my content. Cool, that piece of the pie is worth
X. Great. Martin Spencer's ingredients, the way that I shop, how I make and consume, have grab and go
concepts, all of these things, I work a lot with their Eat Well collections for their nutrition range.
Perfect piece of that pie. Different to the cruise, so I can make sure that I'm monetising and
working with different brands. So then suddenly I've become this really multifaceted business.
And I don't just say like person, I say business because the creator space now is building
creative businesses. It's not just being an influencer. It's not just being a single person.
Think about the business that you are. Treat the way that you act, you film, you structure your life
like you are a business.
And if someone is sitting there and struggling, being like, oh, I don't know how I can monetize,
it's because brands are looking at you and looking at your content and they don't know how to
monetize you.
Do you negotiate all your deals yourself?
No, not anymore.
I was like, you know exactly because I think, you know what is fascinating is that there
are creators that are true entrepreneurs.
And then there are people that are more talent and have the teams around them that are
thinking about how do they build these businesses.
but I can tell you within knowing you for this amount of time, you are definitely the creator entrepreneur.
When you think about making money, you think about being an author, you think about being a creator,
you think about being an entrepreneur, a founder, and like a bunch of more things than that,
what is the easiest one to make money at and which one has been the hardest or maybe the slowest growth to be making money in?
The thing is, I wouldn't say that any of it's been easy.
I think it's been this slow burner of a cumulative value and worth.
So the easiest thing has actually been able to work with brands
of getting brand deals through M Nutritionists
because I was able to get those little 500 pound jobs,
UCG creator jobs when I was first starting out.
There were just little things that would pop up.
And I think there's always brands looking to work with small influencers.
Absolutely.
So that used to just come through because I'd created a really nice platform.
The hardest thing was then growing that platform
to have over 3 million people who are engaged,
who are interested, who stay interested, who are still a buying audience.
That's the thing that's really important.
It's all well and good having loads of people watching your content,
but are they going to buy my recipe book?
Are they going to get my supplement?
If I post a recommendation, they're going to trust the fact that I actually endorse this.
So the hardest thing has actually been creating longevity,
trust and purpose with the brand partnerships.
Because it's so easy to say yes.
that's easy moneymaker.
Yes, do that.
Yeah, I'll work with you.
Yeah, I'll promote your supplement.
Yeah, I'll promote this beauty product.
The hardest thing is saying no in order to protect that bubble in that audience.
I want to go into you founding a supplement company.
When I found that out about you, I was fascinated because especially in America, we have a company's seed.
Yeah.
They are reported to be doing $200 million in annual sales.
I know of a lot of people that take probiotics and prebiotics, but it is a saturated space in the U.S.
And so to find someone who's like, this is the space that I'm going to go into, it is saturated, but I have a unique idea.
What was it that made you be like, this is the first product company that I am going to start?
So I've always been a problem solver.
And I've always loved a little micro habit or a wellness habit.
Like I love a supplement, but there is so much rubbish out there.
And the amount of people as well who just white label products.
So I had the ability to pretty much create whatever supplement I wanted.
And I had offers all the time of people being like,
hey, we can stick your face and stick your name on this.
And I'm like, yeah, but what is this?
Why do we not have something that is the best strains based on what research shows,
which can cover a lovely wide range of things that we know gut health impacts,
things like our skin, our mental health and our mood?
are bloating, digestion, regularity, comfort, every single thing.
Why are we not using all of the strains that we know impact all these different areas?
Putting it into a blend that we then protect using the best encapsulation technology.
So the other thing that I'm obsessed with when it comes to supplements is how are they actually
manufactured and are they actually going to be working and getting to where they need to go and being
absorbed? So liposomal supplements, I love it's this form of packaging a supplement, these little spheres,
which you get much higher by availability, so you absorb more.
Then we decided to do that dual caps.
You've got the inner core and the outer core.
So the inner core has all of the 11 bacterial strains, which I hand chose.
Then the outer core has the vitamin D, the fos, all of these gut barrier supporting nutrients.
So you actually help support the gut lining, so the gut integrity.
So all of those amazing bacteria that you've invested in, you've paid a lot of money to get,
actually get released where they need to be and alive.
And that whole concept, I remember turning around to my business partner.
And they already grown and founded a company, it done really well, and they'd sold.
And we were just sitting, chatting one day.
And I was like, I just had this idea.
And like, this is what I wanted to be like.
And Jim turns around to me and he's like, well, let's do it then.
And I was like, yeah, but we have to do it my way.
And he was like, do you know what?
We're ready to go again.
We're ready to grow and start another business again.
And I said, yeah, but it's going to be quite expensive.
I'm not going to compromise anything.
And they let me.
And they believed in me for creating this product using my brain and my experience,
working one to one with real people and being in contact with real people,
real guts, real lives to do this simple, translatable, relatable,
kind of once a day, every single day supplement that I cannot believe
how quickly we have grown. The ability to be able to change people's lives through building a
business and a brand with its core purpose is to make people feel better and really give people
the best of the best is one of the most fulfilling things ever. And it's amazing that we'll be able to
hopefully continue to grow this to a point where I think that is going to be my biggest achievement
to date financially in my career
and it was all built
through desire
to create something
that was actually a market leader
in its face.
Okay Emily English we're going to go into some rapid fire
but is there anything that we haven't talked about
that you would be sad to leave the set
if you did not talk to the angels about today?
Yeah.
So I think it's really,
really important. So I still do all my own editing,
all my own filming and all my own social media
management. And people think I'm crazy and they're like, why you should delegate. I think it's so
important that I'm like doing boots on the ground journalism with my audience, that I know what people
want. I know what people feel. I read my messages. I can't reply to every single one, but I read
my comments. And I think that understanding of who your business is for and who you are for is one of
the most pivotal reasons why I've been so successful.
I truly believe that I solve pain points and issues for people
because I understand and I know the pain points for people.
And even now, I will do like budget-friendly foods
and I will make sure that my recipes don't use loads of crazy ingredients
and they're accessible and they're quick and they're cost-effective
and all those things
because I understand that the little bubble that I'm growing
can't leave behind who the core is for.
And that is my kind of number one tip.
Make sure that you stay in touch and grounded with who your customer or consumer is.
Love that.
Okay, let's have some fun.
Emily English, what is the last thing you put on your credit card?
Flight to Greece.
Ooh, was that today?
Yesterday.
I haven't told my husband yet, actually.
So we'll know now.
So do you book your travel?
I do, yeah.
Okay, I love that.
What is the last most expensive thing that you bought?
A really beautiful new Le Cruzee crop pop.
That is said to you, answer.
I love that.
Pick one for the rest of your life.
An amazing starter or dessert?
Amazing starter.
Because give me, like, the most amazing, like, crudo or sushi with warm bread and salty butter.
Heaven.
Okay.
Which country has the best food that you've ever visited?
I mean, it's got...
Oh, I'm...
Oh, God, so that's so hard.
Okay.
Mioka.
The food scene there is ridiculously good.
I actually think that French food is overrated.
But I feel that's a bit controversial.
You have to eat at one fast food chain in America.
Which one is it?
Raising Keynes.
Was not picturing that.
I mean, I haven't had much fast food in America, but I've had the raisin canes and their little
chicken tenders were very good.
You can only pick one for the rest of your life, sauna or lymphatic drainage?
Lymphatic drainage.
Do you do it often?
Not often as I would like, but I love it whenever I do get it.
Yeah, it's so good.
Do you have a good grill in London, let me know.
I do, yeah.
Okay, you can only eat one meal type for the rest of your life.
This is every single meal.
Breakfast, lunch, or dinner.
Dinner.
I could skip breakfast if I had two.
I could power on through lunch.
But I need dinner.
And I feel like dinner is the moment that you sit down with friends, with people that you love.
I love going out for dinner.
So, yeah, dinner.
I would totally pick breakfast.
Would you?
I can't function without food in the morning.
Like as soon as I wake up, it is, I want food.
Yeah.
It's crazy.
What is your guilty pleasure that just doesn't make sense?
I, oh, I love chocolate and salty crisps.
So I have a bar of chocolate and just like plain salty crisps.
and I put together.
Yeah, weird.
Well, I'm going to try that.
It's pretty good.
Coffee or matcha.
Macha.
Love that.
Okay, we have two more that we ask every single guest.
If you don't know, an H.S.R.
love note is basically an affirmation to retrain your brain to think very positively about yourself.
So what is an H.S.R. love note that you would tell yourself every single day for the rest of your life?
You are enough.
You have enough.
Love that.
Do you say that to yourself every day?
I try to.
And when I was in my eating disorder,
a recovery phase. I basically put this really crazy trip to Africa to teach English for like two
months because I just kind of pulled myself out of it and volunteered. And I met this older woman
who was a little bit like hippie and amazing. And she taught me that affirmation because I confided
in her that I was struggling. And she was like, this is the one affirmation that I tell myself
every single day. She must have been like 50. And I still say it now every single day. And if you
could title this season of your life, what would it be called? So good. Just like recipe books.
Yeah. Okay, Emily English, where can people find you and how can AesR help you?
So you can find me across all platforms and the nutritionist. I also do some long form on YouTube.
Epitome is obviously my supplement company so you can find me there. And we are really excited to be kind of growing into the US, hopefully next year.
So if there are any creators or businesses who want to collaborate, maybe with Epitone, maybe with my books, then reach out.
Perfect. Thank you so much.
Thank you so much.
You know,
