I am Charles Schwartz Show - DON’T BUY A Business, Unless…
Episode Date: November 6, 2024In this episode, Charles explores the intricate landscape of business acquisitions with David C. Barnett, a seasoned expert who's mastered the art of transforming undervalued companies into profitable... powerhouses. David demystifies the process of buying businesses, providing a roadmap for entrepreneurs to spot and capitalize on hidden opportunities. David's journey from financial broker to acquisition guru showcases the power of strategic analysis and hands-on experience. He unpacks his professional evolution, highlighting how his unique "problem-solving" approach has helped countless buyers unearth diamonds in the rough. The conversation between Charles and David is a no-nonsense deep dive into the core elements of successful business acquisition: accurate valuation, comprehensive vetting, innovative deal creation, and effective transition management. They explore the counterintuitive strategy of seeking out businesses with fixable issues, the art of crafting mutually beneficial deals, and the critical importance of industry-specific insights in today's diverse market. David offers a treasure trove of practical advice, detailing his proven methodologies from reinterpreting financial data to his revolutionary "fixer-upper" business selection principle. He challenges traditional entrepreneurial wisdom, making a compelling case for acquiring existing businesses over starting from scratch. KEY TAKEAWAYS: • Grasp David's "fixer-upper" strategy for identifying businesses with untapped growth potential • Recognize the critical role of thorough investigation in sidestepping costly acquisition pitfalls • Explore innovative deal structures that can align buyer and seller interests • Appreciate the value of sector-specific expertise in making smart acquisition choices • Learn techniques for revitalizing struggling businesses, turning challenges into profitable opportunities Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 4:55 Business acquisition model: David outlines his unique approach to buying and selling businesses. 9:08 Small business challenges: The conversation delves into common obstacles faced by small business owners. 12:21 Buying vs. starting: A comparison is drawn between purchasing an existing business and starting from scratch. 15:01 Negotiation strategies: The podcast explores effective tactics for negotiating business deals. 17:53 Aggressive offers: David shares insights on making bold proposals in business acquisitions. 20:54 Silver tsunami story: The discussion turns to the myth of the "silver tsunami" in business ownership transfer. 24:03 Insider knowledge importance: Emphasis is placed on the value of industry-specific expertise in acquisitions. 27:22 Operating capital impact: This segment highlights how operating capital affects business valuation. 29:11 Importance of analysis: The conversation stresses the crucial role of thorough analysis in business buying. 34:21 Avoid Instagram trends: Listeners are cautioned against following popular but potentially misleading business trends. 36:33 Visibility in business: David explains the significance of making oneself visible as a potential business buyer. 39:10 Networking strategies: Effective networking techniques for finding business opportunities are discussed. 42:44 Starting a business: The podcast offers advice on the initial steps of launching a new business. 45:47 Networking for business: Further strategies for leveraging personal networks in business are explored. 49:31 Importance of systems: The discussion emphasizes the value of systematic approaches in business operations. 52:27 Selling your business: Tips are provided on preparing a business for sale to maximize its value. 54:52 Managing inventory: The conversation covers effective inventory management strategies. 58:10 Operating manual importance: David stresses the significance of having a comprehensive operating manual for your business. 1:00:01 Seller financing advice: The episode concludes with insights on the benefits of seller financing in business acquisitions.
Transcript
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Welcome to the I Am Charles Schwartz show.
Today, we're diving deep into the world of business acquisitions with David C. Barnett,
a maverick who's turned the art of buying and selling businesses into a science.
David's journey from business finance broker to acquisition guru is a masterclass in spotting
hidden gems in the rough and tumble world of entrepreneurship.
In this episode, David unveils the secrets that have helped him successfully broker
over three dozen business deals.
From his innovative, equally unhappy negotiation strategy to the game-changing, hair-on-it
business selection principle, he's about to revolutionize your approach to business acquisition.
You'll discover why your current valuation methods might be leaving money on the table
and how a simple shift in due diligence can turn risky deals into gold mines.
David's tactics are battle-tested, no, no nonsense, and ready for real world application.
So, if you're tired of playing it safe and ready to become a savvy business acquisition powerhouse, tune in.
David's insights could be the catalyst your entrepreneurial journey has been waiting for.
The show starts now.
Welcome to the I Am Charles Schwartz Show show where we don't just discuss success.
We show you how to create it on every episode.
We uncover the strategies and tactics that turned everyday
entrepreneurs into unstoppable powerhouses in their businesses
and their lives whether your goal is to transform your life
or hit that elusive seven eight or nine figure mark.
We've got the blueprint to get you there.
The show starts now.
All right, everybody. welcome back to the show.
This is an individual that I've been wanting to talk to for a long time.
We're talking about business owning.
We're talking about business buying.
We're talking about how the market's changing.
David, thank you so much for being on.
Charles, thanks for the invite.
I love to come and talk with people like this.
I'm looking forward to it.
Do me a favor, get the audience a little up to date on who you are
and what you do if they don't know you very well.
Yeah, sure. Do me a favor, get the audience a little up to date on who you are and what you do, if they don't know you very well.
Yeah, sure.
So, a lifelong entrepreneur,
I've bought, sold and closed businesses.
I run a business today.
So I've seen the good, the bad, the ugly.
I was once a business finance broker.
So I helped people get business loans of varying types,
which led me into the world of business brokerage.
So I was helping people buy and sell businesses. And I was lucky enough to get into that business just on the cusp of the great
financial crisis back in 08, 09. And I did that for about three and a half years, sold a little
over three dozen businesses for other people. And then I left that industry because business
brokerage as a business can be very painful. It's, it's a contingency revenue model for the most part, meaning that, uh,
business brokers get paid when they sell a business for somebody.
And so you can spend a year or more talking with a business owner before they
decide to list their business for sale.
It can then take you months to get it ready for sale.
So to get all the documentation organized, the packages put together, et cetera.
And then it can actually take years, depending on the type of business it is, to really find a buyer,
the right buyer who wants to do a deal and then help the buyer organize everything they need with
respect to financing and all that kind of stuff as well. So it's a very long process. There's plenty
of places where deals fall off the tracks. And so it was frustrating for me,
all kinds of stories of deals that I worked on for a long time that never came to fruition. I eventually left that business, got into banking, and I was a banker for a few years. And,
and, you know, just like those old gangster movies, they kept pulling me back in. I kept getting phone
calls from people who were trying to work on small business deals, looking for help and started to do a little bit of consulting as a side hustle.
And then when the bank reorganized, there was an opportunity for me to get full time
back into the world of small business deal making.
But I did it with a very different business model.
So now I help people buy or sell, but I do it as a consultant and I've got the process
kind of mapped out into a series of steps.
I have services that I do along each step of the way.
And I borrowed the business model of lawyers and accountants wherein I do
each step with people and I build them for my, for my work as I do each step.
And so it does a couple of things.
Number one, it avoids that huge contingency cashflow rollercoaster that business brokers
often suffer from.
But number two, the people I work with often end up paying me a lot less than if they had
hired a business broker or were working with a broker.
And the reason is, is because business brokers charge commissions so that they earn a decent
living, which everybody can understand. But when you
understand how many deals a broker works on that just don't go anywhere, you realize they have to
charge higher rates because the deals that do close have to cover over for the work that went
into the other ones. And the difference with me is that every person I work with is paying me
every step along the way.
And so the, you know, the people who successfully do deals end up paying a lot less than if they had done the traditional broker model and it's working.
It's been about almost 10 years, so it's going well.
So a lot of people want to start a business or they want to buy a business.
They don't really know the pitfalls of both of them.
And one of the things we talked about right before it came on air was that you just released a
post that gave us a shocking thing that a lot of people were like, hey, that'd be really great.
Talk a little bit about the post you just made about how many new businesses are starting and
what your thoughts on that. Yeah, sure. There was data that came out from the US government talking about the
boom in new business startups. And they were talking about how positive this was for the economy.
And I went and I looked at the underlying data, there was a report. And one of the things that
was not clear in the headlines is that the people who, you know, the registrars, the different
states and federal levels that record the starting of new entities, they actually classify
startups into two different buckets. There are the repeat offenders. So that, not to say it as a
bad way, but there are certain people out there who are just continuously creating entities. So
who is this? Well, these are maybe large corporations who might have a different company set up for every property they own, for example, or what have you, and certain
law firms maybe that are helping them do this. And so is it really a new business when a big Fortune
500 company creates a new LLC because they want to open up a warehouse in Minnesota. They might create an entity for that, but it's
not really a new business. And so if you look at that and you take those away, then yeah, there is
an increase in everyday people starting a business, but the government doesn't record what kind of
business those are or what stage they are or what they're trying to do or anything like
that. They just say, hey, a new LLC or a new corporation has been formed and they just count
them. Right? And so if you look at the data, what you'll see is that since 2020 and the events around
that with the lockdowns and everything, now, of course, there was a huge drop in business
formations during that time, but then the comeback was a huge elastic bounce
to the upside. And it basically is saying, yeah, there's a lot more businesses being
formed. But does that mean there are a lot more active new businesses out there employing
people? Or are there businesses, for example, where, you know, someone had a great job,
they lost their job in 2020, they had trouble getting a new job and now maybe they're
creating some kind of side hustle or they've been forced to create, you know,
because they can't find a new corporate employer, maybe they put out a shingle
as a consultant or something like that.
And their accountant told them that they should organize, you know, by
registering an LLC, for example.
And so, so I related that to my own experience because I live in a town that once upon a time
was quite a railway town. And so we had a big locomotive shops here that employed thousands
of people. And back in 1989, 1990, it was shut down. And later I had one of the first jobs at a
university from the Yellow Pages. And I was talking with some of the older guys who were Yellow Pages sales reps at that time.
I was a teenager at that time, but these guys were in business.
And the topic of the big shop closure came up and I said, you know, that must have been
a tough time for you.
And they said, no, it was a boom time for us because all these people that lost their
jobs at the shop, a lot of them got severances, a lot of them got early retirement packages, and a lot of them were too young to be idle,
and they all launched businesses.
And so for a Yellow Pages sales rep, you know, with 15 pipe fitters being released from the
shops and 14 of them decided to open plumbing companies, for example, because it's the same
skill set, it was great because all these people
wanted to buy an ad in the yellow pages.
And I thought, wow, so you can have a local,
in this case, it was a localized recession
in our city, but it led to a boom in business
startups.
And so this experience and this learning from
these other guys really helped me understand
that you can't just look at surface level numbers, you have to kind of dig below and figure out what's going on.
We know that a huge number of small businesses that get started never really make a lot of money.
They're just marginal. People will resort to self-employment if they have no options.
And so someone who may prefer to be employed because of the, you know, the benefits of consistent income and benefit,
you know, health benefits, all that kind of stuff.
If they just can't find a job, well, they've got to eat, right?
And if, especially if they're like a six figure person who's used to earning a decent salary,
unemployment benefits aren't going to cut it.
And eventually your savings are going to run low. Eventually, unemployment benefits aren't going to cut it.
And eventually your savings are going to run low.
Eventually, maybe you're going to start maxing out your credit cards and stuff.
So you realize at some point you've got to take action to get some income flowing.
And for a lot of people, the,
the sort of last resort of where can I go to get some money is to say,
you know what, I'm going to have to create something on my own.
I'm going to have to do this.
So, so that's why I say that startup statistics
may not always be a sign of a, you know, a
booming economy.
Yeah.
I think there's a couple of things in there that
the audience is going to kind of tap into.
First and foremost, yellow pages was what existed
before we had these things in a digital thing.
It was a paper printout of all the people that
were around you. So for those who were paying attention, that's what a yellow page
is. Secondly, when you see a huge influx of anything, you always want to have an idea going,
what is that? What's going on? Why is that? And if there's this massive unemployment and they can't
get jobs, which is what's happening, especially in the tech market right now, people just can't get
jobs. These are people who had high six figure jobs that there's just been huge layoffs,
especially with AI coming in, things are changing. A lot of people want to start
a business as if it's not. For the other side of that, with corporations to help people
understand, every single property I own, every door is a different corporation. We do this
because if Suzy Q is in apartment B, she slips and breaks your butt, it doesn't affect apartment
C. So we do this a lot. So there is that differentiation. So as people are listening to this going, oh, okay, that makes sense why there are in there. One of the things
that we go back and forth on is the idea of, should we start a business? Should I buy a business? Now,
I'm a huge fan of, if you have the skillsets, if you've done it before, if you've scaled things
before, I will always go towards purchasing a business, especially if it's ugly, before I go
to starting a business.
But you've got a different opinion on this.
I mean, your book is literally buying versus starting,
but you literally have this conversation.
What are the benefits of buying a business
versus starting a business and then vice versa?
What would you recommend?
Sure.
So when you start a business,
you never ever know for sure
if you're really gonna meet that startup point point or the story, the break even point,
right?
You, you, you start it up.
You've got some costs associated with starting up.
Then you're going to get some overhead costs, whether you make a sale or not.
You got to pay those things.
And with technology and SaaS solutions and all this kind of thing, it's never
been easier to start a business.
You know, if you just want to think about a basic thing like a retail store,
once upon a time you had to spend $1,000 on some point of sale system.
Now you just need to get a tablet and sign up for Square.
You've got a point of sale system,
the cash register solution,
the whole thing is there just for a subscription.
Things are cheaper than they ever have been,
but you start to get these overheads in place. You may have to make an investment in something like inventory, if
you're thinking about a retail store again. And so you've got this money going out, then
you've got to make sales and on each customer you serve, you're going to make some money.
You hopefully eventually get to the point where you're serving enough customers, the
money that you make on them in that month is going to cover your bills.
I still don't really believe that's a break-even point
because I say, now you're going to earn back
the money you lost before you were at that point
to really get ahead and be making some money.
And we just don't know when these points are.
When you buy a business that's already functioning,
you've got customers, you've got sales,
you've got relationships there,
people who already know that you're there, what you sell,
the seller is able to train you in how to operate the business.
So you've got some coaching and guidance on how to make it work.
And so there's a lot of advantages there.
It takes away the customers and sales risk.
The sweet spot, in my opinion, is to your point about deals with hair on them,
is to find a business that you know has problems, that you feel you've got a background and
knowledge that you can fix those problems, but the business still makes money. Because you're
going to buy that and on day two, you're still going to make money. And you've got basically an
unlimited runway now to work on those problems because you're, you're making money on day two, you're still going to make money. And you've got basically an unlimited runway now to work on those problems.
Cause you're, you're making money from day two.
The, the problem though, that people run into when they buy a business is that if
you don't buy the business under the right terms and conditions, so if you, if
you pay a too high a price or if you buy it, even if it's a good price, but you
get the wrong terms, meaning maybe
you have to borrow money under too short an amortization on your debt repayment or something
like that. You can just be trading one kind of risk for another. So you trade the customer risk
for what we call finance risk, where now, yeah, you got the customers, but guess what? If you lose
5% of them, you can't make your loan payment.
Right.
Right?
That's just as precarious a position as not having customers when you do a startup.
Because now you've got this note that you have to pay because you've gotten this loan
from someone, you've got the financing to handle, and if the business collapses, you
still got to pay that note.
And this is what it is.
That's right.
The scariest thing when people come in and they ask me to help them buy businesses and
we have to do that, I'm like, do you have the skillset? And you said it perfectly.
Can you identify a problem in the organization that you have a specific skillset that can resolve
that? Like you have experience doing that. Yes. You know, I'm a fan of buying businesses because
there's a little bit of a skillset there, but also I want to cashflow on day one, or at least
the very minimum day two. I want to know that things are going well. When you go into that,
and I agree with that wholeheartedly, and there are these things where people make mistakes because
they don't have the skillset, what is the benefit then of starting? Is it just to avoid that extra
overhead or what are you running into? What I like to do, if you've ever read any books
about negotiation, one of the terms that you'll come across is BATNA, which stands for best
alternative to a negotiated agreement. And so when you're negotiating for something, you always want
to have an idea, what's my BATNA? If I can't make the deal work under terms that I like, what else
would I do? So if you have a job and you're negotiating to buy a business, your BATNA may
just be keeping your job, right? So you're always saying, well, today I've got savings in the bank
and I have this
income. If this deal doesn't work out for me, I'm just going to keep that. Right. If you're
unemployed, your BATNA is going to be a lot worse. Right. So you've got to do this deal or else you
continue to erode your capital as you eat your savings covering your living expenses. So what
I say is that when you're negotiating to
buy a business, doing a startup should be part of
your BATNA options.
So I'll give you an example of where this can
come into play.
Um, you look at a business and the seller, you
know, thinks it's worth a lot of money and the
price is a little bit frothy.
And you look at it and you go, this is a
little bit overpriced.
And you just ask yourself, what exactly is in here and what would it reasonably
cost me if I wanted to start this on my own?
And, and I see this all the time where people want, you know, these, the
businesses are priced in multiples of cashflow.
So people want these high multiples of cashflow.
And I'll say to a buyer, like like if you bought all the stuff you needed to
run a business like this, and then you went around and did a really
aggressive price promotion, how long would it take you to build a clientele
the size that this business has?
Now, could we do that for less money than what they're asking?
Yes.
And could you finance these losses over that period for less money than this they're asking. Yes. And could you finance these losses over that period
for less money than this person's asking for? And I've had some really like crazy extreme examples.
I was talking with somebody who was looking at buying an accounting office, accounting and
bookkeeping firm. They had a lot of small business clients and this person had a background
And this person had a background in administration for dental offices. And so they were doing bookkeeping and in charge of this type of thing in dental offices.
And they liked this particular accounting firm because they had a lot of small business clients. know, what about this? What if you started your own and you wrote a letter
to a thousand dentists and you said, bring your
bookkeeping over to me and I'll pay you $5,000.
Right.
Now you, you'd put terms on that offer.
What you might say is you might say, um, you
have to sign up for an annual contract and each
year at the end of your contract,
we're going to give you a check for a thousand
dollars and over the first five years, you'll,
you'll get this $5,000 bonus from us.
Right.
And you're literally in the sales world.
We call this buying business where you just go
out there and you make people super ridiculous
offers and you just get the volume.
Right.
And I said to this person,
you would be acquiring these dental offices, you'd be charging them a proper rate,
but instead of buying this business, you're just going to be writing the checks to your customers.
And you're going to be able to finance the acquisition of this customer pool over a five
year period by spreading these checks out over five years. And so what would it cost you less to do
that than to buy this business?
The answer was yes, it would cost absolutely less
to make this really aggressive offer.
And that's the kind of thinking that I like to employ,
a little bit of, let's turn things on their head,
let's ask some really bizarre questions,
let's look at this from a strange point of view
and just see if it makes sense.
And the business in particular, the bookkeeping business was overpriced.
When I saw the deal, I knew it right away, but the person was really trying to rationalize
why they should do the deal.
And the reason they were trying to rationalize why they should do the deal is because all
they saw was the potential risk of
not acquiring that number of clients. But when you ask a question like, what if we just paid
people to be your client? It starts to give you different avenues or angles of thought.
Yeah. It changes the whole ball game. Well, I'm curious, we're in a market right now where
we've never seen this before. Just because we have an aging demographic, we've got the economy changing. I know as of the recording, we're technically not in a recession, we're in a market right now where we've never seen this before. Just because we have an aging demographic, we've got the economy changing. I know as of
the recording, we're technically not in a recession, we're in a recession, but technically
we haven't fully released that we're in a recession. Yeah, okay. We've got an aging demographic
and their kids have watched them grow this business, put their blood, sweat, and tears into it.
And they don't want mommy and daddy's business. Mommy and daddy are getting old. They're at this
boomer age. They're at their retirement age or 65, 70 years.
Everyone's retiring later at this point because COVID made things interesting.
But there's all these businesses that the youth of them, the children don't want. So there's all
these businesses that are available. And my hallucination is that as the economy goes into
a downturn, I'll just call it that for now so people don't pee on themselves.
A lot of these kids are going to start running into their parents' business because they're
going to have nowhere else to go.
You know, they're going to be forming this business, doing all that.
But there is this really sweet spot right now of you can get businesses at a significant
discount that normally you wouldn't be able to get because there's going to be all these
businesses for sale.
Are those some of the things that you're starting to experience as well or is this just me from the
outside saying, hey, this is interesting and this might be a little bit. So this is the silver tsunami
story that I call it, you know, that the idea that the boomers are at this point where they own all
these businesses and they're retiring. So I don't know where this idea came from. And I'm thinking it came from academia.
And the one thing that makes academics different from business owners is that
academics all retire at 65.
So, so the, what they do is they put this lens on the business ownership
community and they say, Oh, well, they must retire at 65 as well.
They don't.
Right.
So if you own a good, profitable business and you're well organized and
have systems in place and middle management in place, and you can run your business and,
you know, do it with very little interaction and maybe run it part of the year from Florida,
why would you sell that? Because most small businesses sell for like two to four times
their cashflow. So if you can keep it running with minimal interaction,
you're going to as long as you can. And so most of these businesses are sold by people in their
seventies when they really cannot run it anymore or really don't want to run it anymore.
The other thing is that most of the businesses that are owned by baby boomers are not worth owning. So they don't
produce enough cash flow to make them worth more. Okay. So that's the other thing. The ones who
are doing well and make good money, there has always been a strong market for good cash flowing profitable businesses. And back in a great financial
crisis of 2008, 2009, every good business I put up on BizBuySell got 10 to 30 or 50 inquiries. So,
this narrative that there's not enough buyers, that there's businesses available at a discount
is all bull. It's not real
at all. There have always been people that want to buy good businesses. And here's the thing,
is the really best businesses, you will never get a crack at as an outsider. What do I mean?
Well, every year, every year the people of a certain industry are getting together at their
associations and their galas and their dinner parties or whatever. They all know each other. So when Mr. Smith,
who owns a really great profitable business in a certain industry decides he wants to finally sell,
he knows all the players in the neighboring cities and states.
So he just starts calling those people and says, Hey, would you like to grow
your business by buying mine?
And the reason why he's going to do that is because he doesn't have to pay a
broker's commission and he's talking to people who already understand the
industry.
So they're going to, it's going to be less work on his part to show them the
performance of the business because they're going to immediately benchmark his
numbers with their own business performance.
Yes.
You know, if you own a plumbing business and you look at another plumbing business, you're
going to cut through those financials and results so much more quickly than someone
who doesn't know anything about plumbing.
Right?
And so the best ones are going to get gobbled up in this fashion.
When you're an outsider, you don't know what you don't know.
And, and listen, you know, I talked about the crazy story of the bookkeeping business.
Let me tell you this one.
So this guy leaves a C-suite business at a major corporation decides that he wants
to get into a business that cannot be delivered by Amazon or done by AI.
Right.
We we've heard this kind of thing from people before.
Right.
So he decides, decides to get into flood and
fire disaster restoration because he figures there's always got to be hands on the job site
and people have to do the work. He finds a flood and fire disaster restoration company and the
seller says, we do work for over 40 different insurance companies. Sounds great, right? You've
got diversification of customer base, right?
He does the deal, buys the business and never once understands or learns about these third party administrators.
Do you know what a TPA is in the flood and fire restoration industry?
No, what's a TPA?
So, so the insurance companies, because they don't want to get into the weeds of administrating the claims, hire these third party companies who basically represent them.
So these 40 some odd insurance companies were actually only represented by three TPAs.
So there was a shadow customer concentration. And when he took over the business, one of these TPAs decided to stop sending
him work and he basically lost 15 customers overnight out of that 40 somewhat.
And, and, and so this is like, I say to people, it's what you really don't know.
That's going to, that's going to eat you alive.
Absolutely.
And, and, and this is the risk of getting into something
that you don't know, right? Now, let's say you really thought the flood and fire restoration
industry was the right one for you and you wanted to buy a business in that industry and you had
never been in that industry. My number one piece of advice for people, which is rarely exercised by people that I give it to is if
you want to learn an industry, the best way to
learn the industry is to go work in the industry.
So, so go get a job as a salesperson or something,
or as an administrator in the office.
Like you don't have to work there long to
understand what the business is like and what the
good things and the bad things are. And so, you know, the other thing about that don't have to work there long to understand what the business is like and what the good
things and the bad things are. And so, you know, the other thing about that industry is that a lot
of the time you're running a bank because you got to pay for, you know, materials and labor and all
kinds of stuff and wait for a long time before you start to get checks from the customers ultimately who are the insurance
companies. And there's a lot of businesses like that. And again, another problem that I run into
is people who don't understand certain basic elements of business like operating capital,
which I just alluded to. And they'll look at a business's cashflow, they'll apply a certain
multiplier to it, and they'll figure
that's what the business is worth, not realizing that that is what the value of the cash flow
is.
Right.
And the money you give to the seller is just part of your investment in a lot of these
deals.
You also have to invest money in your own entity by providing sometimes operating capital, depending on how you structure the deal, whether it's a share purchase or an asset purchase or
what have you. And so people will essentially overpay for businesses all the time by the amount
of operating capital they have to put into their own entity because they don't stop and look at it
as an overall project and ask the important question,
how much is being invested in total for this cash flow I'm acquiring? And I run into this as well
with things like franchise resales where the franchisor may require that certain things get
done in the transaction. Like they may require that certain updates
to the look and feel of a location are updated,
or there may be fees associated
with the franchise transfer,
or the buyer may have to pay additional training fees
and all this kind of stuff.
And just like I said before about the operating capital,
if you end up having to write a franchise
or a bunch of checks or a contractor
who's gonna change the signage at a location or what have you, that's all part of your
investment.
And so when you look at the cashflow you're acquiring, it's what am I paying to get this
cashflow?
That's what I'm buying.
And unfortunately for a lot of sellers, it really is going to have to come out of the
amount that gets written in their check.
But these are the things that buyers miss all the time.
What are, how, what percentage of business?
I mean, you've doing this for a long time.
What percentage of businesses that have been purchases that you're like,
no, that was a good move.
I would have done that as well.
And then they're successful three to five years down the road.
What percentage do you think?
Of the people I've worked with?
Yeah.
That you've seen.
Yeah.
So, so the people that I work with who hire us to actually help analyze
businesses, I'm happy to say that over half of them don't end up doing those
deals because we show them how the deal sucks and, and I would love to see
somebody not do a bad deal and live, you know, live to fight another day kind of
thing.
Absolutely.
a bad deal and live to fight another day kind of thing. Absolutely.
For the people who actually do successfully do deals, not everyone gets back to me or
anything like that, but I do have a coaching program for people that want to buy businesses
and the people there who buy businesses, I follow up with them because I want to do
post-mortem calls a year after they do the transaction.
And one of the questions I asked them is, would you consider
the seller to be your friend?
Right.
So, so you, you buy a business from someone, you go through a training
and transition period, any misrepresentation, lie, distraction,
et cetera, during the selling process will become known to you at some point after the deal has
been done. And I think that that is going to be the biggest influencing factor on whether you
consider someone your friend or not. Absolutely.
Right? And so what's interesting is about a third of those people say, no, the seller is not my
friend. Right. The other two thirds say, yeah. They'll say, yeah, he still
comes in with coffee all the time. He wants to know how I'm doing. He's excited to see that things
are going well for me. So you certainly can do good deals. I think that the thing that people
don't really appreciate, especially if they come from outside of the small
business world, is they don't appreciate just how you need to be a master of everything when
you're in the world of small business. People that come from very organized corporate environments
where everyone's kind of pigeonholed in their own little area of expertise, they don't really
appreciate how you need to learn all of these different things
and how a lot of the solutions
that you wanna put together in business,
it's not just what is the best solution,
it's what is the most expedient solution
using the tools we already pay for.
Right.
Or we know this solution exists,
is it really even worth implementing?
And so for example, I'll get this kind of conversation a lot with CRM systems, right?
So everyone's told you need to have a CRM system and there's a lot of advantages to that.
And there's a lot of off the shelf CRM systems.
If you're a plumber and you get like service tighten tightened or whatever, it can be really great for your business. But for a lot of other businesses, they may say, well, this is the cost
and then this is the implementation. And we're in a type of business where we really don't do
continuous business with the same people or we really don't go back a second time or something like this. And they really weigh the pros and cons of why it may or may not make sense to implement
such a system. And then they choose not to, or they come up with some other solution like,
oh, we're going to use a Google sheet and we're going to create calendar events so that every
February, we're going to send a letter to people we served in the year before last,
kind of a two-year follow-up, right? That's a very simple system. It doesn't cost anything.
It doesn't take much effort to implement. There's no subscription fee to that.
And if you do it, it can be just as effective. And what I've found is that when I talk with people
who acquired businesses, is people will be very focused on the tactics
of modern technology and tools that are available.
And they'll say, look at this business,
the old guy who runs this business
doesn't even know you can do this and there's AI that,
and there's this little tool and that little tool.
And boy, when I take over this business,
I'm gonna employ all this technology
and we're gonna make it so much more efficient
because that guy just has a whiteboard and paperwork orders. And then I talk with them
a few months later in one of these follow-up calls and they go, holy cow, are those paperwork
orders ever efficient? I had no idea. And people run into this all the time. I purchased a company
and it was literally a whiteboard. It was a whiteboard with magnets. I was like, no, no, we're going to optimize it and all that.
That whiteboard with magnets is still there. It still works and it's still efficient as hell.
So just because this is this new shiny toy doesn't mean that you want to implement it.
I think, I think my question is if I'm going into this and I'm going to buy a business and I'm like,
you know, I want to do this. You've been doing this. You've seen this. You've coached people you've doing for,
for quite some time now. Are there specific industries or niches that are better to get into
versus, you know what the good deals are already, because I agree with you, the good deals are
already made before they even come to a broker. Because as someone who's sold businesses,
I don't want to deal with brokers. They're not that fun. I'd rather save the money and work
with someone and just, it's an easy transition. It literally can happen overnight. It's just here, you got it, have fun. I'll walk
through you, I'll stay on for 90 days. I'll help you through the process. Are there any industries
or like, Hey, laundry mats or whatever it is that everyone thinks hot right now on Instagram that
you would recommend to people? Yeah. So if something's hot on Instagram, I would stay away from it.
Thank you. Because what it literally means is that there's
a bunch of fools with money chasing it, who don't
know what they're doing, who are willingly over
paying for stuff and creating expectations in
those industries on the part of sellers that
they're going to get these crazy numbers.
So you want to avoid competition.
And are there deals out there?
I would say there are never deals.
There are only changing levels of motivation.
So, because I've referenced earlier how businesses sell for relatively
multiple, relatively low multiple cashflow.
So what that means is if you own a great business, if you own a business earning you a
quarter of a million dollars a year, and you
find out you could sell it for 600,000 to
$750,000, why would you?
That doesn't make any sense.
Right.
You just keep that thing and keep harvesting
those profits year after year.
What ends up happening is one of the five
things that creates a motivation for people
to sell a business. And they're all personal. The first one's mental burnout, boredom, and fatigue.
So if the business owner gets the point where he cringes and his stomach tightens up every time
the cell phone rings, like that's the time to get out. Right. You don't want the anxiety or
hassles of this business time to to leave. So the mental bucket,
then there's divorce or health, the need to relocate and retirement. Now, of those five things,
one is planned for, the other four are not. They are things that happen in the course of
our day-to-day lives. So that person with that quarter million dollar cash flowing business, who's perfectly happy in
their business, you could decide, I want to buy in a certain industry. And you could start networking
with people in that industry. And every person you talked to could say, I don't want to sell my
business. It's a fantastic business. I love it. And you just, you keep talking to those people. And
then one day something happens. One of those things happens to that person and all of a sudden now you're having a conversation,
not because the business or the industry or the economy has changed,
but because something in their life changed.
And now they're open to that conversation.
And so the deals come along, the problem is one of visibility.
So my buddy Rick has owned many restaurants over the course
of his life and cafes, and he was consulting with a seafood restaurant owner. That consulting
mandate turned into him buying it. So he bought the seafood restaurant.
From the point of view of people who want to buy a business, people who want to buy a business can
see the businesses in the marketplace. You drive around, you see businesses, you look in the yellow pages
or on Google, you see businesses. Business owners cannot see buyers. From the point of view of a
business operator, they have no way of looking outside their window and seeing individuals
interested in buying businesses. So a buyer is invisible unless you do something to make yourself
visible. So when Rick bought that seafood restaurant, within six months,
he heard from three other seafood restaurant owners who heard about the
deal, who stepped forward and said, Oh, would you like to buy mine as well?
Because in doing his first deal, he then
made himself visible to people in that industry. And there's chatter, right? The delivery guy who
delivers the fish tells a story to the next restaurant, oh, do you know they have a new
owner over there? And then the word spreads through the grapevine. And so how do you make yourself visible? Well,
people will go to business brokers to make themselves visible to these intermediaries,
but you can also just make yourself visible by networking within an industry and letting
people know what your intention is. Business brokers cost money, sellers pay them a commission,
right? And the value proposition that a business
broker offers to these sellers is they say, look, if you sell your business through me, I'm going to
maybe find more than one buyer who will compete for your business and drive up the price. And
that's why I will be able to earn my commission. You'll get an overall higher price, right? So,
if your plan for buying a business is to look at biz buy sell and talk to brokers,
just understand where you are in that ecosystem. Yes, you're having a lot of the work taken care
of for you. And if it's a good business broker, then the seller's expectations should be properly
set. The package will be put together to help you triage that opportunity relatively quickly to
see if you want to buy it or not, but you are likely going to pay more than if you create a
relationship and have those conversations beforehand. And I always advise people as a
buyer, your only real leverage is not doing a deal. And so you have to know what makes sense for you and know when it makes sense to not
do a deal. If you're trying to network into an industry, having done this and having advised,
if someone knows that, hey, I want to be on a water basket weaving industry, whatever the industry
is, whatever that niche, how do you advise your clients to penetrate into that and start building
those relationships? Is it just phone calls? Is it going to networking events?
Is it just showing up?
What do you, what are the ways that you have found to be effective to
start building those relationships?
Yeah.
So you want to ask yourself who are these people?
So, so once you've identified an industry, if you say, I'm interested in machine
shops in upstate New York with a certain revenue and employee range, then you can very
easily start identifying them specifically. You can create a list. Once you create a list,
you can then start to attach names to it, like who owns these businesses, or are they a branch of
some big company that is likely not going to be prospectively selling to me. And so you create
a list. You can then reach out to people directly by telephone,
you can mail them letters,
you can reach out on LinkedIn, etc.
But you can also do what I refer to as the value chain play.
So all of those machine shops are buying equipment
from a couple of different dealers of
equipment who have salespeople.
So I remember I once had a guy who wanted to buy
a sprinkler service and
repair and installation business in New Jersey. And I asked him, I said, how many different brands
of this equipment are out there? And he was like, there's three big brands. I said, great, every
one of those brands has some kind of distributor or sales rep covering New Jersey. Find out who
the individual people are that go calling on all these people. Because
if you can create relationships with those three salespeople, they will know everybody.
Right? And so now you're talking about networking with the people who know the people. My father-in-law
runs an auto repair business. And when he wants to hire a new mechanic, he does not post a job at anywhere. What he does is he
tells the Snap-on tool guy. He says, I need to hire a new tech because once every six or eight
weeks, that Snap-on guy talks to every tech in the city, you know, as they circulate visiting all the
different shops, right? And furthermore, the tech knows the reputations of the, sorry, that Snap-on guy knows the reputations of
the techs and has been doing business with my father-in-law
for a long time and is not going to send a dud over.
Right?
Like he's going to share the news with someone he
knows is going to make them look good when that
referral comes through.
It's just these simple itty bitty little things
that most people don't know.
So that's when it comes into buying businesses. referral comes through. It's just these simple itty bitty little things that most people don't
know. So that's when it comes into buying businesses. Your conversation again, it's buying
versus starting. When do you go and say, you want to start the business, everyone wants to be
something that can't be touched by AI and can't be touched by Amazon, to avoid the AA in this
environment. How are people when they go and say, okay, I get it, starting a business,
it's gonna be a lot harder, it makes much more sense
for me to reach out and say, okay, buy you the business
as the example you gave earlier.
When someone comes to you and they say,
I wanna buy the business and you get them to the point
where like, okay, that might be for you,
but there's also this and they decide,
no, I wanna go back down the starting path instead.
What are some of the advice that you tell people?
So, okay, you're not gonna buy a business,
you're gonna start it.
There are people who are terrified. People have never done it before. People who? So, okay, you're not going to buy a business, you're going to start it. There are people who are terrified.
People who've never done it before.
People who are like, okay, this is my first time,
I've got a job and I'm worried about Amazon
and I'm worried about what I don't know.
What is some of the advice that you give people there
where they go and say, okay, I want to start this business.
What are my next steps?
Or start a business.
Yeah, so everyone gets all wound up
in the busy work of starting a business.
They want to find out how to get an EIN number
or how they register their name with the state and all that kind of stuff. Don't do any of that.
Okay. Don't do any of that because I've seen people waste weeks and weeks and weeks of their
time on a website and logo design and making sure they've got some form filed with the government.
What you want to do is you want to create the most basic of, you know, product
information or service information things,
which is usually a PDF.
And then you want to make a sale.
So you want to figure out what do I think people
want and then who might be the one who's going
to buy this, you create some kind of document
or whatever, and then you reach out to the person
you think wants to buy it. And then you try to make a sale and you talk with them and you have a conversation
and you get their feedback. And if they say, yeah, I want to buy 10, you go, well, great.
I'm glad that you like to buy 10 of mine. Can you tell me how I compare to my competitors?
Oh, you're half the price. Well, there might be something
you forgot about. Yes. If you're offering the service for half the price of the competitors,
right? Or if they say, no, I can't buy from you because in our industry, we can only buy
from people that have been approved by our insurance provider because of the way we handle
hazardous materials or whatever. And you go, oh, I had no idea these
conditions existed in this industry.
I better figure out how I'm going to deal
with the insurance stuff.
Right.
And again, you don't know what you don't know.
And the way that you're going to learn is by
having these conversations by the people who are
going to be able to make the decisions.
And, and sometimes, um, you know, if you can, having these conversations by the people who are going to be able to make the decisions. And
sometimes, you know, if you can, you want to leverage conversations. What I find amazing is
that people will often get advice from people who they really should not be asking for advice.
Correct.
So they have a business idea and then they ask their neighbor about it who's a postman,
nothing against postal workers, but they just, they don't have the right background.
But, but here's the thing Charles is they will not use their personal
network in the way it could be useful.
So if you were going to decide to open some kind of auto repair related
business, go on Facebook and put a post that says, Hey, does anyone in my
network have experience working in auto repair?
Or do you know anyone close to you who's owned,
worked in, or managed an auto repair business?
Something like auto repair has such diversified
ownership across the world that chances are there's
someone on your Facebook network who either has
worked in the industry or maybe their
cousin, brother, neighbor, et cetera has, and they can introduce you. Right? And most people in the
world, if you reach out to them and say, Hey, I'm thinking about getting into a business. I want to
learn more about it. I heard you had some experience. Would you mind getting on the phone with me for
20 or 30 minutes just to talk about it? Most people are interested in being helpful. Most people would not mind that. So take advantage
of your personal network because it can lead you to individuals that can really inform this
background information that we keep alluding to, where you can get a better understanding
of how a business works. And here and here's what I've learned.
And maybe some of your experience mirrors this.
If you see something that looks like a tremendously profitable business
with little competition, then likely there's something you're not seeing.
Correct.
Because in, in the normal operations of a free market economy, if somebody is
charging really high margins and has little competition, that situation will
attract new entrants into that market.
Absolutely.
It'll attract competition.
And those advantages will erode.
All of a sudden there will be competition, there will be price competition,
the margins will erode, and eventually people sudden there will be competition, there will be price competition, the margins will
erode, and eventually people end up in a position where solid players who deliver well should be
sustainably competitive and profitable, but not crazy profitable. The places where crazy profits
live are where there are sort of these, these moats or interventions,
which are often not natural. So things like patents, you know, why are drug companies
so profitable? Well, they get this, this government protection in the form of patents, right?
Why are some, you know, device or machinery manufacturers profitable to an excessive degree
because their brands are trademarked, their machines they've
invented are patented, this kind of thing. Right? In the world of small business,
you're not often going to get into those kinds of scenarios. You could be a monopoly,
like you're the only taxi company in the small town, but that's probably because the town really
can't support more than one. And so you're not going to be able to charge double the rates of other taxi companies
in the world. You're still going to be hemmed in by these substitution competitors. That taxi
company might have a monopoly, but if you charge too much money, people are just going to ride
their bicycles or ask their friends for rides or hitchhike. They're going to find ways around your excessively high prices.
Exactly. I think there's also, you talk about moats, people go in there like,
I want to start an Amazon account and I want to do this on Amazon. Well, you're going up against
someone who's got a decade now of reviews and all that. And they're being rewarded because they've
already built into the Amazon system. You're not going to say, hey, I'm going to be five cents cheaper on them or 20
cents cheaper or $2 cheaper than the product. There's a lot more things as you run into that.
You know, for I have a friend of mine who started helping people rank with books and he was like,
oh, well, I can, I, he's making a fortune. He's crushing it. You know, how does he do that?
And I'm like, well, everyone saw the initial, or saw everyone miss the initial that he spoke into every single book
publisher that speaks English in the world over the last 10 years,
he's already got relationships with all of them. The second
thing is his methodology of how he does that is proprietary. So
could you go in and help out? Sure. But to penetrate that
market against someone who's that that much momentum and that
thing's going on, it's just,
it's not going to happen.
You're not going to win against an individual like that.
And I also think it was hugely important when you talked about the main factors
of buying a good business or why someone actually is selling is normally, again,
that you said those five things.
And for me, when I sold my first business, it was, I hated my employees.
I just couldn't take it anymore.
I was like, I just, I was like, I I'm done.
I cannot deal with them.
There's, and I've told this to them. I've said this publicly a million times. I sold my company
because I hated my employees. I just couldn't deal with them anymore. I was like, I just, just prima
donnas. Like I'm out. I'm going to exit, give me the money. I'm going to put it in real estate.
My real estate does not have employees. I'm done. And I explained it to the individual, the person
who bought it from me. I told him, this is what you need to do.
And he has since sold the company,
sold it for seven times more than I sold it to him.
Because I'm like, here, this is how you do it.
It's not that complicated.
You get to deal with the children.
Have fun, it's your daycare now.
And I just said, those are the things that you have to do.
But I agree with you,
if you're in a situation where you're a business owner,
which truly systematized,
because most business owners have no clue about systems,
which truly systematized
and they're making a quarter million
to half a million dollars a year,
they're probably not gonna walk away from that.
They're probably not gonna walk away from that,
especially if they can automate it on a higher level.
But most business owners
don't have any concept of systems.
If you're sitting down and you're walking in,
and you're like, God, these are the five things
I wish clients would know,
I wish possible business owners,
I wish people, God, just know these five things
for the love of everything holy.
What would those five things be
that you wish you would say,
okay, here, this, this, this, and this,
before they came to work with you,
you wish they knew that.
Yeah, so run your business clean.
So everybody wants to put personal expenses
in their business because they wanna maximize
their lifestyle advantages. And then when they try to sell their business,
they want to then say, oh yeah, but we need to add back,
you know, my daughter's cell phone bill,
and we need to add back this trip to a conference
in Bahamas, right?
And you know, all this stuff.
And let me be clear, a buyer may delve into that hole
with you and fully appreciate, understand, and accept everything you've said and be willing to pay you the price based on the
cashflow you are then creating with these ad backs, you might just have to
find the right one.
Now here's the problem though.
That buyer then has to show their banker that all of your ad backs are correct.
And the banker has to agree with all the ad backs
and that's the challenge.
So I've often said that if you want to run all
your personal expenses through and never have
a profit every year so that you don't have to
pay income tax, the cost of that.
That's a thing.
The cost of that behavior is going to be that
you will likely be the bank.
That you are going to sell to someone who will give you a down payment and you will
hold the note on the entire thing.
That person cannot get financing for your business.
And so, when people hear that, they get all up in arms.
But if you want to sell for top dollar and you want to walk away with a lot of money
on closing day, the business has to look good to a bank, not to a buyer, to a bank. So that would be the number one thing. Number two,
every buyer is worried that the love and affection of the clientele is towards the owner and not the
business itself. So you have to be able to demonstrate that people are not or the business is not relying upon the ownership in
order to make the sales happen. And if you have key relationships, like you'll hear this all the time
from people in, particularly like in highly technical service or consulting businesses,
like a big engineering firm or architecture firm or something.
People do business with that firm because they have relationships with the owners.
So if you own a business like that and you want to sell,
don't be surprised when part of the deal
is that you stick around and work there for years.
Because the buyer wants you to be there
to transfer the goodwill of those relationships
over to the new team.
And so that's gotta be something that's worked on.
Either you work on it today and get your customers used to dealing with employees,
or you're going to work on it after you're no longer the owner, right?
And it's going to affect the value.
Another common issue would be people that are cruising or sliding towards their exit
where they take their foot off the gas
and they try to maximize the cashflow
by ignoring or deferring maintenance
and capital expenditures.
So if you're planning on selling your business
in five years time and all of your trucks are five years old,
don't think you're gonna get top dollar
if you're trying to sell it
with a bunch of 10 year old trucks.
Because every buyer is going to look at that and go, hmm, if I buy this business, I got
to buy a bunch of trucks.
So you have to operate the business as though you are not selling it.
You've got to have normal operating conditions.
You've got to repair and replace things per normal.
It's also one of the mistakes that buyers make because depreciation and amortization
can get added back in this process of creating EBITDA or seller's discretionary earnings.
And those two things are how accountants recognize stuff wearing out over time.
And so if you don't realize this as a buyer, you could end up in a situation where part of
your cashflow you think you're going to get is actually going to go into capital expenditures.
So CapEx is a big thing as a seller.
You want to make sure you keep up your stuff.
Manage inventory properly.
So if your business has an inventory, number one, count it.
Your accountant's going to want you to count it every year
so you can file proper tax returns.
Depending on the type of business you have,
that may not be enough.
You wanna count it often enough
that you actually create information
that allows you to manage the business.
So I'll give you an example
of where people fall off the wagon with this.
If you are a successful and profitable business,
I saw this once with a, a
fireplace business, like a wood stove business.
Um, they were very profitable.
They did very well over the years and they were always going out and installing
these new wood stoves in people's homes.
And then they had these various stove pipe fittings.
So there was like a 90 degree angle and a 45 degree angle and a, you know, a
three foot piece and a two foot piece and all this stuff kind of plugs together
when they install these wood stoves.
And you have to sit down and make a plan
of the person's home and what pieces you need.
And so if you don't have the pieces in stock,
you then have to make a plan
of what you're gonna need next week
so you can order it and have it delivered.
That takes work.
So do you know what you do Charles?
If you have a lot of money, you just order a
pallet of every part there is.
Right.
And then your technicians just wander into the
warehouse and just pick up whatever they need.
Right.
But while that is easy, what it also does is it
then creates this huge investment in inventory.
And from the look of your financial statements, it
now appears that the business requires
70 or $100,000 of inventory to operate,
when in reality, you could be ordering these parts
the week before you need them, right?
And so a buyer is gonna be looking at this business saying,
oh, there's this huge inventory investment,
this huge operating capital investment
that's part of the functioning of this business. When in reality, if you got rid of that inventory and started to use more of a
just in time kind of mechanism, and you did this a couple of years before you sold, you could then
demonstrate that the business is very nimble and does not require a lot of operating capital.
Right. And so laziness ends up making financial statements look worse off than they could be because
people choose the easy way.
Same thing with receivables.
You know, if you don't need the money, you don't get on your customers, receivables get
later and later.
I've seen businesses operate with 45 days of average day sales outstanding.
New owner comes in, they based all of their decision-making and
deal-making on that 45-day DSO. They come in and they tell the customers from now on,
we're only accepting credit cards within five days of invoice. And the people start to,
you know, people who were paying with a Visa card in 45 days now start paying in five days,
right? Just because of a policy change. And, and the seller could have done that.
And if the seller had done that, they would have been able to harvest all kinds
of operating capital out of their business before it was sold and it wouldn't have
affected the value of the business.
Right.
And in fact, it would have made it look more valuable because it could be
operated with less operating capital.
So, so there are balance sheet things that people can get into.
Was that four?
Are you counting?
I think it was four.
Yeah, we got one more.
I got one more.
So one more thing that people need to do, uh, you know, to make their
business easier to sell is, um, they have to be able to show a buyer.
How the buyer will know how to operate it.
So this is your written operating manual, your procedures,
and don't think it has to be a big binder with 500 sheets.
It doesn't have to look like the McDonald's
operating franchise guide
or whatever they have over there.
So an operating manual could simply be a spreadsheet
with the different function areas in
a business with links in there to Google Drive folders where you keep the different things that
you use for that part of the business. But you have to be able to sit down with a prospective
buyer and say, oh, marketing, here's our marketing calendar for the year. And here's the folder where we have our fall promotion flyers from the past 10
years and every year we make a new one, but you can look at the past 10 years
and give to get inspiration is, you know, see what we did before.
And this is what we do every year for Valentine's day on the radio.
And here are the last five years worth of ads from the radio that
we have here in this folder.
And like you show them, like this is the plan. This is how we do it. Here's the materials you can work with. You know, here's all
the people we talked to. Here's the radio guy's phone number. Here's the designer that we have on
Upwork who did our ads for the last two years and can would be happy to continue doing them for you.
Like you need to show them this is how you run the business and it's not all
in my head. Because if it's all in your head,
that's freaky. The people are terrified that
they're going to buy the business and then you're
suddenly going to become uncooperative. Right?
And so if they're worried, you're going to become
uncooperative. The way around that, this is what
I tell buyers is if you're worried about the
seller, you need more seller financing.
And all kinds of stuff is created online about how, oh, I bought this business, I got an
SBA loan with a seller note for five or 10%.
That's bull.
Most of the time when you're doing a small business deal, you want a material amount
of seller financing to make sure that the seller
is engaged with you and has a reason to continue to support and offer advice and guidance to you.
So like deals should be 25, 30, 40, 50% seller financing. And I see deals like that all the
time and people don't believe me, but here's the thing. A lot of this content is driven by people who are involved in one way or another with
deals that involve SBA financing.
When you talk to people who are doing deals without SBA loans, you hear things like, I
bought the business by giving 50% down and the seller carried the other 50.
And that kind of deal happens all the time.
And those sellers actually have a better note
because there's no bank lien.
It's just, you know, they can apply their own lien
against the assets of the business
and they're in first position.
And this is something that, you know,
sellers often don't think about,
but you need to have conversations with your broker,
your attorney, your accountant, et cetera. understand that selling a business is not like selling a
house.
You are going to likely be involved in some kind of multi-year staged sort of
evolution of this sale.
And a big part of the reason why someone's going to want to buy your business is
because they can see that you can teach them how it's run and that you will be
around and available, at least for a phone call when something happens and someone wants your
advice and guidance. Because they know that you're the expert, you have run it for years.
There's so much here. There's so many other questions that I have that we could probably
talk for hours and hours and hours on the end. How do people track you down when they want to
find more information? What is the best way to get access to you? What are some of the resources that they can do going,
holy crap, this individual can probably save something that would be a fatal purchasing decision
for me. What are some of the ways that people get ahold of you?
Yeah. If you head over to davidcbarnett.com, that's my main blog site. There's a work with David tab
and it'll direct you to other websites I have specifically
for buyers, sellers, that kind of thing.
And if you're just curious about deal making in general, just look me up, just search David
Barnett small business on YouTube or any of the podcasting platforms and I'll come right
up.
I've been making content for a decade and I think I've got 700 videos on my YouTube
channel right now. and there's playlists
that have been organized along different topics
and things like that.
Um, and I just, if you're interested in this
stuff, I know you'll have a great time.
I really appreciate coming on.
I even picked up a few things.
Thank you so much, David.
Awesome.
And on the new book, buying versus starting a
small business is out now.
So that's, uh, that's on Amazon.
And, and if you enjoy the book, please leave a
review, uh, Amazon reviews are a huge thing for, business is out now. So that's on Amazon. And if you enjoy the book, please leave a review.
Amazon reviews are a huge thing for anyone who's written a book.
Absolutely. Thank you so much.
All right.
And that's a wrap on our Business Acquisition Masterclass with David C. Barnett. A massive
shout out to David for peeling back the layers on his business valuation and acquisition strategies. His journey
from finance broker to deal making guru is a testament to the power of seeing value where
others see problems. To all you aspiring business owners and deal makers out there, your drive to
find hidden opportunities is what keeps this show pushing boundaries. Want to put David's acquisition
wisdom into action? We've got you covered. We've distilled this episode into a power-packed companion guide.
It's loaded with David's top tips,
including spotting businesses with hair on them.
Grab your free guide at podcast.iamcharlesschwarz.com.
Remember, as David emphasized, success in business acquisition
is all about thorough due diligence
and understanding the true DNA of a business.
Now go out there and turn those struggling businesses into thriving enterprises.
Your journey to becoming a business acquisition maverick starts today.