I am Charles Schwartz Show - How the Wealthy Rewire Their Brains

Episode Date: March 5, 2025

In this episode, Charles explores the science of neuroplasticity and mental transformation with John Assaraf, who built a multimillion-dollar empire after starting as a high-school dropout with a troubled past. John reveals his groundbreaking "inner size" methodology, demonstrating how anyone can rewire their brain for success by implementing consistent micro-actions over 100 days, sharing the exact system he used to go from earning $1.65 per hour to making $300,000 in a single year through deliberate brain training techniques. From his life-changing encounter with mentor Alan Brown to becoming a leading expert in applied neuroscience, John's journey illustrates the profound difference between being merely "interested" in success versus truly "committed" to achieving it. He explains the biological mechanics behind our self-limiting beliefs and fear responses, introducing his paradigm-shifting approach that distinguishes between "Einstein" (our creative problem-solving capacity) and "Frankie's monster" (our brain's protective fear mechanism), providing practical techniques to calm the sympathetic nervous system and access our highest mental potential. Charles and John engage in a fascinating exploration of habit formation, examining why most people fail to achieve their goals despite having access to all the necessary information. They unpack John's "rule of 100" and discuss practical brain training exercises anyone can implement, including the physiological breath technique that deactivates fear circuits in just four breaths, and the powerful visualization practices that literally reshape neural pathways when performed consistently. John shares wisdom from decades of coaching high-performers, emphasizing the critical importance of finding purpose beyond material success and using daily visualization to maintain focus on long-term objectives. His exceptional life blueprint approach demonstrates how spending just six minutes daily reviewing goals and mental images can transform abstract dreams into concrete actions, challenging conventional notions about willpower by revealing how systematic brain training creates sustainable success where motivation alone fails. Key Takeaways: * Rewire Your Neural Pathways: Discover the science-backed system for creating new mental habits in 100 days * Master the Fear Response: Learn the 4-breath technique that instantly shifts your brain from panic to productive thinking * Visualize for Results: Understand how consistent mental rehearsal activates the same brain circuits as actual performance * Build Extraordinary Self-Trust: Develop unshakeable confidence through small, consistent daily commitments that compound over time Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 15:24 - The Interest vs. Commitment Distinction: John shares the pivotal question that transformed his life - understanding the profound difference between being merely interested in achieving goals versus being truly committed. 20:01 - The Self-Image Reconstruction Method: John reveals his technique for building a new self-image through consistent affirmations and story-crafting, even when your subconscious initially resists the new narratives. 25:20 - The Einstein vs. Frankie Framework: Learn how John's brain model separates your empowering "Einstein" creative problem-solving capacity from your limiting "Frankie's monster" fear-based protection system. 39:02 - The Four-Breath Reset Technique: John demonstrates his physiological breathing method that instantly deactivates fear circuits in your brain, allowing you to shift from anxiety to productive thinking in seconds. 49:49 - The Rule of 100 Success Principle: Discover John's non-negotiable 100-day consistency approach that transforms impossible-seeming goals into inevitable achievements through tiny, manageable daily actions. 54:03 - The Hourglass Life Management System: John explains his visual reminder system for time management, focusing on how to make meaningful choices with your remaining "sand" rather than dwelling on past regrets. 1:00:02 - The Rocking Chair Visualization Test: Learn John's powerful end-of-life perspective technique that helps you identify your true priorities by envisioning advice from your future self to your present self.

Welcome to the I Am Charles Schwartz show. In this episode, we're diving deep into the world of brain training with John Asaroff, the neuroplasticity expert who transformed from troubled youth to multimillionaire entrepreneur. With decades of experience and countless success stories, John has cracked the code on rewiring your brain for extraordinary results.

From his early struggles as a high school dropout to becoming a mindset pioneer, John reveals the crucial difference between being interested and being committed to your goals. You'll discover his inner-size methodology that trains your brain like a muscle, and why consistent microactions over 100 days can literally reshape your neural pathways. John unveils practical techniques for calming the fear center that sabotages your progress, including his four-breath reset method and the visualization practices

that have helped countless clients achieve breakthroughs. He explains how to recognize when Frankie's monster, your brain's protective fear mechanism, is holding you back and how to activate Einstein, your creative problem-solving capacity. John's approach is science-backed, straightforward, and immediately applicable. He's not selling quick fixes, but equipping you with the precise mental tools that have fueled sustainable success across all areas of life.

So, if you're ready to transform your mindset from your biggest obstacle into your greatest asset, grab your notepad and prepare to rewire your brain for extraordinary results. The show starts now. Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs

into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now. All right, everybody. Welcome back. I'm excited to talk to John. John, thank you for being on the show. I am so happy to be here with you and it's going to be a lot of fun.

There's a lot of things we're going to go over and a lot of people might not know who you are and what you've done. And you've done some really radical things and we're going to get into a lot of those things. But I want to make sure people kind of know who are you, what have you done? Give everybody an update if they happen to not know you. Maybe I should start off with how I got to what I've done. Listen, I think I'm an average guy who is very passionate about living an extraordinary life. And so I've been focusing on how can I live a better than average life, an extraordinary life? And one of the reasons I made that one of my focuses is when I was in school as a kid, I fell behind by two years.

I failed English. I failed math. I left high school at grade 11. My father was an alcoholic who used to beat me and my brother. My mother was kind, seamstress, and they always struggled. Started a relationship, struggled with money, and there was never enough money at the end of every month. And I didn't do well in life as a kid, and I got in trouble with the law, sold drugs, did drugs, did breaking and entries, was in junior detention halls a couple of times. And that's kind of like my teen years. And at the age of 19, my brother, who was concerned for my

well-being, specifically not going to jail or dying, one of the friends I was hanging with went to jail, another one died. And he introduced me to this one guy. And this guy was a real estate developer in Toronto, Canada. I was living in Montreal. And he asked me if I would meet this guy for lunch, maybe he would give me a job. And at the time, I was working for that big electronics company called Phillips Electronics. And I was working in the shipping department, making a $1.65 an hour, opening boxes, putting boxes away on the truck, off the truck. And I hated it. I took the train from Montreal to Toronto, met this gentleman for lunch. And he asked me what I wanted to achieve in my life.

And I said, well, I'd like to make more than a $1.65 an hour. I'd like to move out of my parents' house and I'd love to buy a car. So I'm tired of taking the bus and the subway here in freezing cold Montreal in the winter. And he said, it's all great, but what are some bigger goals and dreams you have? I said, I don't have any.

And this was a pivotal moment in my life because he said to me, he said, would you mind doing me a favor since we're gonna be talking about maybe you coming to work for me? I said, well, sure. He said, can you mind doing me a favor since we're going to be talking about maybe you coming to work for me? I said, well, sure. He said, can you fill out the answers to these questions? And he gave me this document.

And the first question when I flipped over the page, Charles, was at what age do you want to retire? And I'm like, excuse me, what am I supposed to put over here? He was pick a number. And I was 19 at the time. And so I said, well, like, what's a good number? He says, pick 20, 30 years. And I said, it's like 45, okay.

He goes, sure, put it down. The next question was, upon retirement, how much net worth do you want to have? I'm like, net worth? I was, excuse me, sir, what does net worth mean? And he explained to me what net worth do you want to have? I'm like, net worth? I was, excuse me, sir. What does net worth mean? And he explained to me what net worth is. Okay, how much should I put there? He goes, well, you're going to need probably a few million dollars, you know, if you want to retire at 45. And you're going to live to probably, you know, 75 or so. He said, so put a few millions. So I

put 3 million. The next question is what kind of car do you want? Mercedes Benz, you know, convertible, what kind of house you want? Oh, four bedroom house, two car garage. Where do you want to travel? All over the world. How do you want to dress with Italian clothes? Who do you want to help?

My mother and father. I wrote down all of the answers to these questions. That was just a bunch of bullshit answers. Yep. Just out of my ass. And he looked at the questionnaire and he said, well, this seems like it would be a great life, wouldn't it?

I said, yeah, it would be awesome. And the back of my head, I'm thinking, but there's no way I'm going to achieve that. I don't know how to achieve that. And he asked me one question, Charles, and the answer to this one question changed my life. And here's what the question was. He leaned in, he looked at me one question, Charles, and the answer to this one question changed my life. And here's what the question was.

He leaned in, he looked at me and he says, son, are you interested in achieving these things or are you committed to achieving them? I'm like scratching my head. My brother's sitting next to me and I looked at him, I said, excuse me, sir, what's the difference? He said, well, son, when you're interested, you allow all your present circumstances

and your old results and stories and reasons and traumas and excuses, you allow those to control your present decisions and your focus. He said, but when somebody becomes committed, I'll never forget this. He says, but when somebody becomes committed, I'll never forget this. He says, they upgrade their identity to match the destiny. They upgrade their beliefs, their knowledge, their skills, their habits, and they become

the person capable of achieving whatever they choose. He says, and by the way, I've achieved all of the things you want and then some. So son, are you interested or are you committed? I don't know why Charles, I was cocky 19 year old. I said, well, in that case, I'm committed. And he reaches out his hand. He says, wonderful young man, then I will be your mentor. And I said, wow, thank you.

What's a mentor? Explain to me what a mentor did. I ended up moving from Montreal to Toronto. I ended up working for him in his real estate company on commission only. I went from $1.65 to zero. But he taught me how to develop the identity of somebody who was successful. He taught me how to train my brain to believe that I could achieve the goals that I want to achieve. He taught me how to create a plan, simple plan for every goal that I want to achieve.

He said there is a process to achieve it. And so I said, okay, well, you're driving the Mercedes. You have the beautiful house. You have real estate offices. process to achieve it. And so I said, okay, well, you're driving the Mercedes, you have the beautiful house, you have real estate offices, you have 700 people working for you. I'll do what you say. So I moved to Toronto, lived with my brother,

went to real estate school, got my real estate license, went to work for him. And over six months, I made $31,000 for me. And he also made $31,000 for him because I gave him half of what I made. And he kept teaching me over the next year after that and I ended up making $300,000 gross, gave him, I think it was $150,000 for him, $150,000 for me and I died and gone to heaven at 21 because he taught me a process and I never had a process. So that changed my life. And so we can start with some of those structures and understanding maybe my journey over the last 43 years since then or 44 years since then.

So I love that you talk about this in a way that most people don't. People will talk about strategies, they'll talk about tactics, they'll talk about, hey, there's these ideas, but your mentor and they're saying something you and I agree with is you have to start with the who. You have to start with this identity. Who are you and how does that person show up? Because to your point, there's a difference between, hey, I'm interested in becoming financially free and I'm committed. When you're committed to do something, you're willing to dive for it. You're willing to go all in,

and your brain will start asking different questions. And one of the things is people understand that we can rebuild our bodies. We can rebuild, you know, we're both athletes, we're triathletes, we can rebuild your bodies and how you move. People don't understand that you can actually reshape your brain.

And you go through, and there's this thing called neuroplasticity. And it's something that you really do a really amazing job on. And there's this way to have exercise within you because we all focus, Hey, we're going to go to the gym and we're going to go lift weights up. But you've, you've mastered a different way of, of kind of doing that and interacting with that because you understand it starts with your identity. And then I'm going to give you strategies because I think to your point, if your mentor said, okay, here's the strategies, how to go sell. But if you were interested, you're not going to commit, you're not going to, you're not going to get results. But if you're committed, he could have given you half as many strategies, but I don't think

people understand what neuroplasticity is. And they obviously don't understand how to exercise that inside of their brain. So could you explain to us what neuroplasticity is and how you actually can achieve it as well? Sure. We used to believe that we were born and scientists call this hardwired. You're born and you're just like your mother, you're just like your father, or you're just like your grandfather or your aunt, right?

And we know through a lot of the research now that we all have these genetic propensities. Like when we're born, we have these character traits. Some kids are shy, some kids are aggressive, some, you know, might be a little meaner than others. Some are kind and passive. So we know we have propensities. But we also know that a child is not born with a self-image

or beliefs that they're good enough, not good enough, too white, too black, too Asian, whatever. We don't have any beliefs. We don't have an identity. We don't have a fear of anything. And we certainly don't have any knowledge or skills. We have the propensity to maybe suckle on mom's boob, right, to get milk on a bottle, but that's a genetic, you know, millions of years of evolution, autonomic part of our being. So when we talk about neuroplasticity, it was only about 25 years ago, a guy by the name of Dr. Michael Merzenich, who's a friend now, discovered because we were able to look deeper into the human brain and analyze a human brain in real time

or through slicing a brain after somebody was dead, we can actually see that our brain has got cells. We know that there's, I call them like marbles, like 75 billion marbles. and these marbles make connections and We used to believe that we were born hard-wired these connections were already there and they discovered that that's not true We're creating connections from the time we are born, you know, every time, you know, we hear see smell taste touch You know, every time we hear, see, smell, taste, touch, a parent says, you're really wonderful, you're terrible, you'll never amount to much,

you're gonna become whatever you want. Money is easy to make, no money is really hard to make. Only wealthy people are all thieves. So we develop these beliefs, and when we dive a little bit beneath the surface, we understand that a belief is nothing more than brain cells that have made connections that have then been reinforced. And the reinforced brain cells become stronger.

You talked about being an athlete. We've talked about you being a triathlete. And like, you know, when we run, when we lift weights, we are strengthening, whether it's our cardiovascular system, we're strengthening our legs, our shoulders, our chest, our glutes, whatever it is, we strengthen the muscle. Well, what if we started to take a look at, let's say, self image, how I see myself. What if we looked at it as, is that a muscle possibly, like a neuromuscle? And some people have a healthy, strong, empowering self image. And other people say, you know, I'm not good enough.

I'm not smart enough. I'm not worthy enough. Now, neither one is born that way. And so somewhere along the way, we develop these patterns in our brain that got reinforced. Now, here's where this gets really interesting. When we're born this thing called the neuroplasticity switch all right in our brain we have like switches we have the motivational

circuit turns on or turns off, stress circuit turns on or turns off, fear circuit turns on or turns off. So there's these circuits in our brain like you know like your light in your in your room turn it on turn turns off. So there's these circuits in our brain, like your light in your room, turn it on, turn it off. Well, when we're born, this thing called the neuroplasticity switch is fully on, and we're creating these connections, these meanings, these feelings, these smells. I like the way this broccoli tastes.

I hate how it tastes. We start to see, think, feel, and create these patterns that get reinforced from zero to about 13, 14. At around 14 years young, the research has shown that this switch goes off. And now we go into a reinforcement pattern where we reinforce the beliefs, the self-image, the fear of the snake or the fear

of driving or the fear of sex or the fear of jumping out of a plane or a flying. So we reinforce these patterns and they get stronger and stronger and stronger and stronger. And the way the brain works is consistency compounds. So when I think negatively over and over and over again, it compounds. When I feel disempowered, disillusioned, not good enough, not smart enough, not worthy enough, it compounds. And then our brain just moves into keeping the patterns consistent to maintain identity. Right? Absolutely.

And what I loved about this is you could take someone, they did a study, they scanned a bunch of brains, they put the scans in front of people. They said, you're not going to know who the person is, you're not going to know what they're connected to, but I want you to pick out the people who are depressed, I want you to pick out the anxiety, people with ADHD, I want you to pick all these things and you walk through it and they literally show the scans and within reason, scientists are

like, oh, this person's got this, this person's got this, this person's got that. And then they went through a very specific process and they remold molded their brains. And six months later, they came back and said, okay, same brain, completely different shape. It's in a completely different environment. And I don't think people truly understand

that you can redesign your physical body, your calves, your legs, your chest, your arms, as much as you can do your body as well. And more importantly, they don't know how to do it. They get the concept of it. They get like, Hey, if I'm saying I'm not enough, it's the old conversation of someone sitting there going, I can't lose weight. I can't lose weight. I can't lose weight.

I can't lose weight. Why can't I lose weight? Well, because you just said it for forever, but they don't have the methodology. They don't have a way to go and go through. So, okay. I understand meditation's a good idea. We understand conceptually that there's this great research that it physically changes the shape of your brain by doing it, but people like, do I have to do it? and go through and say, okay, I understand meditation's a good idea. We understand conceptually that there's this great research

that it physically changes the shape of your brain by doing it. But people are like, do I meditate by eating Frosted Flakes? Do I meditate by sitting on a log? Going through that, you've got an immense amount of experience where you help people redesign and basically get their brains in shape.

How do they do that? I coined this term. So let me take you back to, you know, when Mr. Alan Brown became my mentor, right? So the goals that he had me set, right, he had me rewrite them afterwards in a form of a story. So the story went like this. I am so happy and grateful that I am now earning $10,000 a month.

I am selling real estate easily and happily and people love working with me. I wrote this whole story. I'm now living in my dream four bedroom home. I'm driving at the time I said I wanted a Cadillac sedan Deville. I'm helping take care of my pet. I wrote this one page story of what you know this new identity and new story would be. So that was kind of like part one, week one. He then asked me, he says, in order for you to actually live this story, he said, what would you need to believe about yourself?

I guess I have to believe that I'm smart enough. I guess I would have to believe that I can learn how to be a real estate agent. I guess I would have to believe that I'm worthy how to be a real estate agent. I guess I would have to believe that I'm worthy of it. I deserve this. It's possible. And so he says, write those down. And so I wrote down, you know, I am so happy and grateful for the fact that I am feeling

worthy of earning $10,000 a month. Now when I wrote it down, there was a voice in my head that would say, bullshit, no, you don't. So I would write it down, I would read it, I then recorded it on my recorder, back then we had cassettes, and I would listen to it, but I'd have this little voice that would go, bullshit, making a buck 65 an hour, and now you're making zero. So I'd have this dialogue in my head. And he said to me, he says, that's totally normal.

He said, because your subconscious knows the truth and you are consciously trying to plant these new seeds, these new affirmations, affirming these new language patterns in your own subconscious and no differently than if you're weak with a muscle, bicep muscle, and you lift three pounds. Oh, God, that's hard. It's hard for a day or two or three or four. And then the muscle gets a little stronger, and then you can do four pounds, then six pounds, then 10 pounds, and then you learn some techniques, right? Then you learn different types of bicep strengthening exercises.

So he said, when we affirm an affirmation, okay, embeds into the subconscious mind when you do it, and we didn't have the term like an alpha brainwave state back then, but we all know like gears in a car, if you drive in Europe, you go first gear, get you going fast, you plop, pop the clutch, go to second gear. The engines working less, but the car is going faster. Hit the clutch again, go into third gear. Oh, my God, the engines working less, but the car is going faster. We have brainwaves, beta, alpha, theta, delta, gamma, and sub modalities there.

And he says, each one of these brain waves allows you to do different things with your brain. I'm like, oh, and he said to me, you have a brain, okay, you are not your brain, and now we're gonna train your brain. I coined the term two years back called inner size. You know, I was exercising for strength in my physical body, but now I was inner size. So every day I would actually read,

okay, this new script, this new story that was not true. And every day for 30 days, 40 days, 50 days, I'd hear bullshit. That's not true. That's not true. Bullshit, that's not true. Bullshit, that's not true. You're not good enough, you're not smart enough. You left high school, my old story kept coming up. And it kept challenging me. But he said to me, he says, that's your old self trying to keep itself and keep you sane. He says, but every time you hear that voice, just go, next.

I understand, I am creating a new self-image. So I didn't lie to myself. I'm in the process of building a new self-esteem, a new identity, new beliefs that I want instead of the ones I was given to by my father, my mother, my siblings, the neighborhood we lived. And he said to me, he says, you know, the other thing we're going to start doing is in addition to let's say affirming Planting in my mind we are going to visualize and he said this to me and I got this one easily he said when you visualize that visualization is a mental and emotional simulation and when you mentally and emotionally simulate a

And when you mentally and emotionally simulate a result you want, he said your brain is actually firing those same neurons. And my friend today, Dr. Dennis Waitley, he worked with Neil Armstrong, okay, getting him prepared to go to the moon. And they were using visualization as a mental and emotional rehearsal. Now, we didn't know this then in the late sixties, mid sixties, but what we do know now is when I visualize the exact same brain cells that are firing when I visualize fire, if I'm actually doing the thing. One of my favorite examples of this is they

did a study where they had, I think had three groups. Some would go practice every day shooting basketballs. Yes. But you know what you want to talk about, some would not practice at all and some would just visualize it. And the people who just visualized it did almost as well as the people who actually did it.

Because it's when I wanted to throw a 92 mile an hour fastball. My brain knew I could not throw a 92 mile an hour fastball. I was 13, I was happy to break 70. But my brain then went into, okay, this is what I have to do. These are the next steps. So I think what people don't understand is we've been doing this our whole lives. Like, oh, I want to ask that girl out.

Oh, I want to pass this test. Your brain will automatically go, okay, I need to pass this test so I get a good grade. What are the steps? And it'll start using it as a survival mechanism and it'll start queuing in and it'll go through that.

One of the things you just said, and this ties in really important to me, is that you're not going to be able to do this So I get a good grade, what are the steps? And it'll start using it as a survival mechanism and it'll start queuing in and it'll go through that. One of the things you just said, and this ties in really importantly to kind of your background. You said you are, you're not, you have a brain, you are not your brain. And you've got two things behind you.

You've got Einstein up over your right hand. And you've got, you know, the- Frankie, Frankie, these are the Stein cousins. Yeah, the Stein cousins. So when we talk about slicing someone's head up, which Albert did not realize that his brain was gonna be sliced up and passed over by Einstein, but when you have these two dichotomies

right there, I'm curious what they mean to you. When you've got Albert on one side and you've got Frankenstein's monster on the other, what do you have as the difference? So I brought this little prop to share with you and everybody else. It's the human brain, right? It's all mapped out with the stem and the lobes, etc. And here's what we we've discovered, right? Going back in time, we had a brain, like we

it's kind of like we had a piece of meat, right? We had no idea what the piece of meat consists of. But, you know, with technology, we've been able to do imaging of the brain when we're thinking, feeling, looking at something that scares us or something erotic that excites us. So we can see circuits turning on or off. We can see blood flow. We can see more into the human brain now than ever before. And so one of the things that the scientists have discovered is our brain is made up and I like to give people a visual. Imagine that you are the conductor and have an orchestra of about 10 people or a band

and your job, regardless of whether you can play any music or not or sing, is to make sure that the members of your orchestra or band, they're doing their thing and they're playing in sync. Now imagine that one part of your band is always complaining about, well, what if she doesn't show up? And what if that's too expensive? And what if we can't make our flight?

And that person on your team is actually very, very valuable because they're always thinking about what if negative? What if you fail? What if you're embarrassed, ashamed, ridiculed, judged, rejected? What if you lose money? What if you lose time? What if she says no? What if you're abandoned?

What if you lose time? What if she says no? What if you're abandoned? What if negative? Well, we know that Einstein is not doing that. We know Einstein's always going, wow, the way I can achieve this is by doing this and by doing that, and I can envision this and I can use my imagination. But we always know that that other part of our brain, Frankie's monster, is always on high alert to warn us of real or imagined danger. So we now know that when Einstein, all right, is saying, hey, I want to make more money, I want to live a better life, I want to lose weight and keep it off, I want to have a loving caring relationship, I want to be a great mother or father, you know, whatever the case is, we activate other circuits in our brain that are like motivational, they're

exciting. Oh my God, that would be so good. But because our brain is wired for safety, security and avoidance of pain or discomfort first, Frankie goes wild whenever we're outside of our comfort zone, because it's possibly dangerous. It could be dangerous mentally, emotionally, physically, or financially. So this, what I call the early warning detection mechanism always goes on when we have a goal outside of our current familiarity zone. And I think people ignore that people push it away. They're like, Oh no, I'm not.

Whenever I have my, in your case, Frankie, I call it Lois persona. I always sit there and say, okay, there's something I'm missing. Let me listen to it. Let me forget. What is it trying to tell me? But it doesn't get to drive my car anymore. In other words, like, Oh, we're going to fail. Okay, cool.

Why do you think we're going to fail? What's going on? And there's these different sides. And I love that you divide that the brain is different. When you go into this, and someone is trying to recode this, and they get it now that their brain is just trying to keep them alive. And it's not making the best possible decision because they haven't redesigned if they're committed to it. Or if they're interested in it, your default part of your brain, when you showed the slice up the, um, the

smaller part of your brain is only cared about. Am I going to be alive? Right. Can I keep you alive? That's it. But when you have to go out farther and get out of that, it's a different ballgame. You talked about exercising your brain on the inside. What are the tactical things that people do?

I mean, again, people know meditation works. What are the things that you've proven and that you've seen, because you've helped people, because a lot of people come across you and like, oh, he's just, he's just mental stuff. No, not just mental. You've created an immense amount of wealth for your clients.

You've created an immense amount of that wealth for the people that are around you and for yourself. You don't do this because you just gave them strategies. You know, I talk to people all the time, they're like, oh, I just don't know how to do it. Do you have an iPhone? Do you have a Google phone? Yeah, then you know how to do it. So shut up.

So what are the things that you actually need to do? How do they actually do this and exercise their inner part of their brain? Sure. Can I get to that in just one second? I wanna put one more piece that you're talking about right now into what Alan Brown had me do.

So I had my story, my goal. I wanna make 10,000 a month. I wanna buy a home. I want a nice car. I wanna give somebody the charities So I had my story, my goal. I wanna make 10,000 a month. I wanna buy a home. I want a nice car. I wanna give somebody to charities. I wanna take care of my parents. I had this like as my vision.

Then I had goals for the end of the year for nine months, six months, three months, and for like what I wanna achieve in one month. And I didn't know how to set goals before. I didn't know what was realistic, what wasn't realistic, but I was a beginner. I was like a beginner. The only thing I knew how to set goals before. I didn't know what was realistic, what wasn't realistic, but I was a beginner. I was like a beginner. The only thing I knew how to do, I played basketball and hockey when I was a kid.

So I knew that I had to train and practice before game time. So Mr. Brown helped me create a daily action plan. So he said to me, you want to make $10,000 in a month? I said, yes. He says, well, based on the home prices here, you're going to need to get either these number of listings, or you're going to have to get these number of buyers to buy a home. So we broke it down to, okay, now I have a number. He says, now in order to get this many listings, you're probably gonna have to be in front of, 20 people this month that could say yes to you. And you're probably gonna have to speak to people

who wanna buy a house. And we determined that I had to make a hundred calls a day and prospect. So if I made a hundred calls a day and back then we could phone call, you know, and we'd get probably 30% of the people answer the phone. And they said, great, so here's the math behind achieving the goal. And he said, and here's the numbers to achieve the goal.

He says, but that's not enough. He says, because you can make 100 phone calls and just blab your way and sound stupid. And yes, you'll get embarrassed and ashamed and ridiculed and judged and rejected. He says, but let me upgrade your skill now. So he gave me literally like a sheet of paper that was typed out. And on the sheet of paper was a script. And here's the script 45 years later. Ready?

Hi, this is John Aserath with Allen Brown Real Estate Company. We have somebody's looking to buy a home in the neighborhood. Have you thought about making a move? If they said yes, I go, great. Could my broker and I, Allen Brown, come over today at three o'clock or would five o'clock be better? So I had an alternative choice. The illusion of choice. Right. And then if they said, sure, 3 o'clock is great, great. We'll see you there.

I'll let you know if there's any changes. Hang up, Mr. Brown. We have a 3 to 5 o'clock appointment. If they said, no, we're not thinking about making one, I said, thank you so much. Oh, by the way, have any of the neighbors, you know, said anything about moving this year? Yes.

Oh, great. Would you mind putting me in touch with them? Give me their number. Whatever. If they said no, I said, oh, thank you. Oh, great. Would you mind putting me in touch with them? Give me their number, whatever. If they said no, I said, oh, thank you. Oh, one last question. Since we are the local real estate company in the neighborhood, do you know when you might be thinking of making a move

so we could put it into, and the time they had a Cardex file, we wrote everything by hand, you know, we put it into our file. So I had a script, and I was also taught, yeah, people hang up on you. Yeah, people go, you freaking idiot. What do you call me for? It's dinner time. So he taught me how to manage the rejection, the know, the clicks. He also gave me this

sheet and it had a hundred boxes on it. Box one had $15, 1530, 45, $45, $60, $75, $90, $105, $120, $135, all the way from $15 all the way down to $1500 in Box 100. And here was the game. He says, your job is to make 100 calls a day. Speak to 30 people, get five appointments. He says, you do that, maybe today you'll find somebody who wants to buy or sell a house and you'll make that $1,500 over time.

So he taught me these frameworks to make it fun, to not take rejection personally, to upgrade my identity, my knowledge and skills to match the goal that I want to achieve. And within six months, I made, as I mentioned, my first, I made $60,000 in six months, I made, as I mentioned, my first, I made $60,000 in six months, $10,000 a month, but he got half of that. But then he taught me some new skills. And then I made $300,000 in the next 12 months. There was a behavior to follow my story and my affirmations that were not true and my visualizations and listening to this story that I would say is bullshit.

But in week one, two, three, four, it was like heavy, no way negative. I can't do it. But as soon as I got some appointments, as soon as we got a listing, as soon as we made a sale, I'm like, well, maybe I can do this. So I went from, I can't, don't deserve it. Not smart enough, not good enough to maybe I can, hey, this is not that bad. I'm making progress. I'm doing better.

So holy fuck can I ever do this? And I think it happened because you went from, I'm inspired to do this versus I'm committed to do this. And it had to start with that. You could go through that process, that evolution, that pain, just like when you're at the gym, just you went from, I'm inspired to do this versus I'm committed to do this. Right. And it had to start with that. You could go through that process, that evolution, that pain, just like when you're at the gym, just like when you're learning how to run the first mile, the first time you do it is brutal. It is brutal.

Your legs hurt. You want to throw up your back hurts parts of your body. You didn't know exists hurts. It's like going to the beach. You find sand in places you didn't know exist. Same thing when you first, but you just keep committing to it by saying, I'm going to complete this goal because I am this, I am a triathlete, I am a this, I am a that, that you switch that identity. I don't think people can jump into that.

I think if I can show you something, I'm going to put some props in front over here. I want anybody who's watching or listening, I want you to ask yourself this question. It's 2025. All right. You might be listening to this in 26 or this question. It's 2025. All right. You might be listening to this in 26 or 27, but it's 2025 right now. And ask yourself this question. Do we know how to make $10,000 a month in just about any industry or 20,000 or 50,000 or $100,000 a month? Do we know your insurance sales, real estate sales,

your startup business, program or developer, you've got your own app, you got a cleaning, whatever it is, is the information on how to available? Absolutely. Great, what about health? If you wanna lose weight and keep it off, you wanna run a marathon, you wanna do a triathlon, you want to have a better relationship. In every area of health, wealth, relationships, career, business, spirituality.

How to achieve my goal of X. We can have at our fingertips in five seconds on, you know, chat CPT or one of the AI platforms. So how to exist. And one of the visuals I'd like to give people is, have you ever tried to solve the Rubik's Cube? I'm very good at those until they made it so you couldn't take the stickers off. Then it got very hard for me. So most people would agree if I asked them this question.

Is it possible to solve this or this? Is it possible? It this or this? Is it possible? It is. Right. But you have to learn the algorithm. You have to upgrade yours. First you got to make it a decision you want to. But whether it's a two by two, three by three, four by four, or five by five, or even one of the granddaddies. All right, it's possible to do it, right? So a couple of options, option one, figure it out yourself and sit there and try the literally billions of possible moves.

And you're like, I'm frustrated, this is too hard. I don't know, I don't know what I can get this here and that there, but I can't get, so you give up. So we give up. Now, do we give up because it's not possible, or do we give up because we implemented the wrong process to do it? Right. And it's a complete conversation.

We have frustration, and now, you know, I give up, and now I develop this identity of somebody who starts, but does not finish hard stuff. Now, you want to learn how to do this. Go to YouTube right now. You'll have this done in 10 minutes. This will take a lot longer, but there are people that'll teach you step by step by step.

And if you're committed, you can actually hire somebody to coach you on zoom in person, go to a weekend, you know, Rubik's cube retreat. There are three year old kids that do this in seconds. Now, some people have natural propensities. I got it, but everybody can learn how to do it. So the first thing is, whatever goal you have, don't confuse the fact that you may not have the knowledge and skill how to do it

with it's not doable. Right. Two completely different stories. It's all interoperable. Right. So, there's only four things that hold us back. So, number one is I lack the knowledge and skill of how to do something. And when us humans lack the knowledge and skill, we have self-doubt. And we have self-doubt. When we have self-doubt, it causes this state of uncertainty. And the average person has never been taught that when we feel uncertain, our brain actually

releases stress neurochemicals, cortisol, epinephrine, and those stress neurochemicals actually activate something called the sympathetic nervous system in our brain. And when that circuit is turned on, like the light switch I was telling you earlier, when that circuit is turned on, it's that Frankie's monster, okay, that's saying, hey, protect yourself and either, you know, run away, self-sabotage, procrastinate, fight this thing or do something else. So we know that the mechanics of our brain is when I'm uncertain to have a bit of fear and I have a fear of failing.

I have a fear of being embarrassed, abandoned, ashamed, ridiculed, judged, rejected, etc. Losing. And so I move into a protective mode, not because I want to. It's just a biological system that was created by our Creator, whatever you believe the creative intelligence is, as a protective mechanism. But can you learn how to feel uncomfortable, feel uncertain, have self-doubt, feel fear? Can you learn how to feel fear, feel uncertain, have self-thought, feel fear? Can you learn how to feel fear? And can you, for example, with four breaths deactivate that circuit? And the answer is, I don't know. For most people, I say, well, here's something most people don't know. There's something called the physiological breath.

And if you just did this, where you're lifting up your diaphragm, putting oxygen into your lungs, into your brain, you actually turn off this circuit and then what goes online? Einstein comes back online. And that's known as the parasympathetic nervous system. And that's the genius part of our brain

that is calm, that can now respond. Einstein is the part of brain we wanna operate from because that's our CEO. That's our imagination, deductive reasoning, our intelligent part of our brain. But Frankie wants to run the show to protect you all the time. And so Frankie is the quitter.

What happens when we go into this part of our brain called the sympathetic nervous system, where we can be calm to respond, now we're not feeling that angst of the stress or worry or fear or doubt or pain, but now we can say, okay, I'm feeling uncomfortable. I'm feeling like afraid. I'm feeling uncertain.

I feel like I might lose X, Y, or Z or experience this and I don't like that. Now can we ask ourselves, well, what would have to happen in order for me to take action and feel safe? What would have to happen in order for me to learn the next two or three steps only? Like just two or three steps so that I'm not stuck frozen in fear, you know, reinforcing this thing

that's preventing me from achieving my goal. What would have to happen? Well, could I find one action step that at least moves me a little bit towards what I want? One small, tiny action step. Not a big, huge action step. It's too big for the human brain to take big action steps unless you're trained to. So what we want to do is we want to start creating these micro

decisions to move in the direction of our dreams. So the first inner size, you know, we can do is the physiological breath, or we do something called take six, calm the circuits. That's air size. Number one is first we calm that sympathetic, sympathetic circuit, right? Take six slow deep breaths into our nose, out through our mouth. Then we do inner science number two.

It's called AIA. And AIA just stands for awareness. Awareness of my thoughts, feelings, sensations, emotions, behaviors that I'm taking or not taking. And when we learn how to observe our physiology and our mental state without, and this is really important, without judging yourself, blaming yourself,

feeling guilty or being ashamed. It's just pure observation. I'm talking negatively to myself. I'm feeling uncomfortable, right? And then we have the I in an IA is, what's your intention? Is your intention to not take action? Well, no, it's not. Is your intention to achieve the health, wealth, relationships, career goal? Yeah, that's my intention. And here is the magic. What is one, one small little action you can take towards that.

You want to get in better shape? One small action, put your running shoes out somewhere where you can see them. One small step. Yeah, one small step just to have self-trust, self-confidence, and to be able to give yourself a command and follow through to completion. Right. And I think this is where people don't get it. They go, okay, I'm going to go to the gym. I'm going to bench press 300 pounds. No, you're not. You're going to start by bench pressing maybe 75 and then maybe 80. And you're going to slowly, and we expect that in the physical space, but we don't for some reason expect that in the mental space.

They're like, okay, I'm gonna make $10 million. Well, let's try and make 10. What do we have to do to make $10? Okay, you got that. And you start building and redesigning, recoding your brain and getting that confidence in you. And you start having the ability for, to your example, Frankenstein's monster over here going, wait, okay,

I used to have this fear that I couldn't do 10, maybe I can do 20 now. And it slowly starts rego. And if we go and you do these things, we can scan your brain before and we can scan your brain after and it will physically be a different shape. It'll physically fire differently. And it's these little baby steps that happen

repetitively. You work with, you work with some clients and you've been doing this for a long time. What are the biggest struggles when they show up and you know, they walk up to you and of course, you know, they want to rule the world and they want to make millions of dollars and they want to grow wings and whatever they're married out of things that they want. What are the hurdles that they normally walk into going, God, this is normal. This is what I know when you run into and then here's how that you normally help them

fix it. Yeah. Whether I'm working with an athlete, working with a CEO, working with a homemaker, most of them are not operating with a vision of what does it look like in the future if it was complete? What do you look like? What does the result look like?

One, part two, they don't have any path from where they are today to that. And we talked about triathlons. Imagine if I asked everybody right now, if we all committed, all of us committed to jogging a marathon one year from today? Assuming you're physically healthy, mentally healthy, what would we if we committed to it? And the answer is yes. Absolutely. We don't need to be in the possession of the training routine, the food routine,

the rest routine, the sleep routine, the equipment that we, we don't need to know any of it. Now, all we need to know is like a year from now, we're running together across the finish line, it might take a seven hours to jog slowly a marathon, 26.2 miles, right. And then we say, Okay, now let's divide everybody into, are you a beginner? And like, you don't even know a training schedule, you don't know the difference between a carbohydrate and a

peptide. And you don't know that. So let's take all the beginners and say, okay, beginners for the next two weeks, here is what you need to know and learn. All you intermediate ones. All right. Then you've done some running. You understand a little nutrition, sleep. All right. Your training schedule is this.

All the advanced ones, you understand training schedule, sleep, food, nutrition, okay, we're putting you on a different path. Now the first 30, 60, 90 days, there's going to be a big discrepancy between the beginner and the advanced. But over six months, many of the beginners will go from beginners to intermediates. Some might even make it to advanced. So we have to have frameworks and a process for each person that start with their vision, their goals, and then we develop a plan that they can follow.

And here is the rule. that they can follow. And here is the rule. We look to build the habit first, or the behavior. And then once we have the habit down, we work on intensity and complexity. So how does one start building that habit? Because again, we're coming up to the end of January, by the time we're recording this in 2025, and everyone has now lost their abilities to have their New Year's resolutions because they, it is what it is. When someone wants to start, they have a goal and they want to get there. And they know within reason, cause they have the how, cause they have access to Google or chat GPT.

How do they start developing that habit? How do they start getting there and moving it forward? Because I think it's something like 80 something percent of the people fail in their goal within the first two weeks. So how do we, how do we start developing that? Um, so first we don't work on 10 multiple goals at the same time that aren't new to you. Right.

So the first thing we want to teach ourselves is that I can give myself a command and a goal, no matter how small and I can follow through to completion. So the first thing I say is, okay, give me one goal in one area of your life. Health? Great. What specifically?

One goal. Um, you know, one goal. And we say, okay, what can you commit to for a minimum of five minutes a day for the next seven days, no matter what. If you're bed tired, asleep, it's raining, it's it's leading into it's hailing. You're getting up for five minutes and you're doing the thing you promised yourself you're going to do.

What can you commit to? So the first thing I do is I reduce it to the ridiculously small thing. So we can accomplish something very, very big, and that is self-trust. And if I can build self-trust that I can say to myself, every day for five minutes, I'm doing this no matter what, and do it. No, okay, maybe I could do seven minutes.

So what happens with most people is they reinforce the negative. They reinforce all of the mental and emotional and physical habits that actually move them away from their goals versus focusing on their goals. Part one. The other part is I'm okay with big goals, but big goals have small components. So what is the one or two things that if you did that every day, it would build the habit.

So that's part one, but let me give you something really, really, really critical. We've already established, don't set a goal you're not committed to achieving because you won't do what it takes. But let's say you've committed to it. I call it my rule of 100. And based on some of the latest research in the university in Toronto, several years ago, they discovered something. So let's say I start an exercise program today that I'm firing, you know, the neurons Then I'm firing the neurons, I'm releasing the endorphins and the adrenaline

and the dopamine, the feel-good neurochemicals and I'm excited and I have a motive for the action and it feels good. And if I don't push it too hard, then I'm enjoying it. What they discovered back when I was in my in my 20s 30s there used to be this belief that it takes 21 days to develop a habit. There was no science behind that. Here's what we now know. It takes between 66 days to 365 days to either develop or replace an old,

whether it's thought, emotional, or behavioral habit. So here's my rule for all my clients. I don't take you on as a client. You can't join any of my coaching programs unless you commit to this one thing. Ready? 100 days. If you can commit to a little bit of doing, thinking,

and feeling the right thing for 100 days, I could pretty much guarantee you'll achieve your goals. But if you can't be self-disciplined to following through to completion, then you are going to be self-disciplined not to. Right. You're going to be committed to your old patterns. And I think what everyone does is they're like, oh, well, I'm going to be committed to your old patterns. And I think what everyone does is they're like, Oh, well, I'm going to be committed for a hundred days, I'm going to run a marathon every single day. I'm like, no, no, no, no, no. How about just commit to a small, as you said, minuscule little thing to one little

thing, and then all of a sudden, if I could do this, I could do that. I remember when a dear friend of mine went through a radical breakup. It was really rough on him, about a decade ago. And it was tough for him. It was his first major breakup he went through. He survived through it. He recently went through another breakup. And I was like, how do you feel?

He goes, well, I did it before. Probably can do it again. I probably can survive through this. And that's what you're talking about where we retrain Frankenstein. It's a monster. So, okay, you get that self-confidence, but it comes down to that nasty C word, which is commit. You've got to commit.

Yeah. And by the way, Frankenstein is one of your best allies ever. 100%. I tell people, you know, if you're driving a newer car today, right? You love it when, you know, a car comes too close to you and your things beep. You love it when you know a car comes too close to you and your things beeps You love it when the trunk is open and ding ding ding ding ding because why cuz it telling you that hey pay attention to this So Frankie has been developing for hundreds of millions of years. So love your Frankie Yes, okay, but you have to control Frankie versus Frankie controlling you now the Neurochemistry of fear is actually required in a flow state.

Most people don't know this, but we actually want most flow states start in a state of stress, worry, fear, anxiety. When you're at the Olympics, oh my God, am I gonna run well today? Did I sleep enough? Did I eat the right food? Is it the right time?

Is it too early in the day? Too late in the day? I wonder what Michael will do, I wonder what Joey will do. So we're comparing and then Frankie goes off, you know, but then, boom, because of training, we use that fuel, we focus on that finish line, we focus on what we have practiced, and then we don't have to think about it, because we are now unconsciously competent, we don't. And if we've trained right, then we get into this flow state where it's effortless. There's effort, but it's not work.

So whether it's earning money, getting healthy, we focus on the right habits first. And through consistency, we add intensity and complexity. And so I would prefer somebody telling me, John, I walked one minute a day for a hundred days, I'm ready to move. Or somebody saying, you know, I walked 15 minutes on Monday, I couldn't Tuesday and Wednesday. You know, I walked two hours on Sunday,

I'm really sore, so I'm gonna take off. No, it's too inconsistent. Whatever it is that we do consistently, this is so powerful. Whatever it is that we do consistently, our brain automates. That's called automaticity. And automaticity is effortless to the human brain, whereas consistency initially is effort more. But it becomes a pattern, it becomes a habit. One of the things that people waste more than to the human brain, whereas consistency initially is effort more. But it becomes a pattern, it becomes a habit. One of the things that people waste more than anything else is time. And I noticed behind you, you've got a sand clock and you've got an hourglass. People waste time as if it's this limitless resource. And I spent eight years in a hospice

watching people die. So time for me, everyone's like, oh, your health is your wealth. I'm like, no, it's not. There's people who had polio, who had to live in a Coke can for their entire life. They lived in 90 years old. They would much rather have had health, their health differently when it comes to time. So when you come to time and health, it's this battle. How do you feel, and when you go in and again, you've got the hourglass behind you, how does time play into this ballgame? How do you master it to become effective? So this serves two purposes for me. Uh, let's say this is my life, right? I have no idea how much sand I have left.

This is the life I've lived. And so I can take the good sand, the only sand I have right now, the second, and I can do one of two things, focus on all the mistakes, all the traumas, all the pain I've had, all the people who did me wrong, all the things I'm ashamed of, or I could create what I want this to be in the future. So that's number one. Number two is to remind me that there is no such thing as time management. The only thing I could manage is what I do in time. So I go back to, are you living your life by design or by default? Are you inspired to or are you committed to? Are you building the routine and the habits of consistency over and over again?

So like I know what my day, what I want it to look like because I've thought about what today will be like. Now listen, I fully get life's curve balls. I fully get it. You know, I just had a dermatology appointment this morning. You know, the doctor says, everything's fine, but there's something right over here, you know, on your chest, and I want to take it off. And we're going to do a biopsy on it.

Say, great. Maybe it's cancer. I don't know. But right now, I can focus on being healthy, eating the right food, breathing, drinking the right amounts of fluids and taking care of myself. So I get that life gives you curveballs, but I know what I'm trading my life for. And if you recall earlier, I said, I want my life to be like extraordinary.

So and I don't mean, you know, lavish life. So I just want to feel happy. I want to feel proud. I want to contribute to the lives of others. I want to have a meaningful, purposeful life of impact and influence. I want to ask about that. You talk about purposeful.

A lot of people will go through and they'll say, I want to make a ton of money. I want to pay for my parents this. I want to pay for that. But they go through and they don't live a life with a purpose and people don't understand how to access a purpose. When your clients come to you,

because I'm sure it's similar when they come to me, they think that if I make XYZ dollars, if I become on the cover magazine, if I win this award, da-da-da-da, their equation is if I do this, I'll be enough. And if I'm enough, I'll be worthy of love, which is a broken equation all day long. How do you get people when you're working with them,

your clients and people who have worked with you for years to identify what their purpose is? How do you get them to access them? Yeah. Um, first part, you know, when somebody doesn't feel like I'm enough or I'm worthy or have imposter syndrome, they usually lack an understanding of what they are. If you think about what you are, what is the intelligence that created you that's in you? You really have this healthy understanding set aside from ego. You realize that, I believe in God and intelligence. I don't believe in God as a deity with a guy up there with a beard and the devil down there

and you go there or there. I don't believe in that. That just serves me. I don't have any issue with what anybody else believes. I believe that we all have these things that interest us. Gaming, designing, writing, reading, talking with friends, taking care of pets, cooking. And if we just listen to what is it that brings me joy? What is it that is actually easy for me that may be difficult for somebody else?

Is it math? Is it numbers? Is it helping somebody? What is it that makes me feel, that inspires me? It gives me spirit when I think of it, do it, experience it, share it. What is it that inspires me versus what is it that expires me? So let's begin with what are your hobbies? What do you like to read? If you can make a difference in the world, like would it be for the plants?

Would it be for animals? Would it be to help people who are dying? Because there are plenty of people who go and make a lot of money, but they still feel worthless. Right? There's lots of people who give because they think they should give, a lot of money, but they still feel worth less. Right. There's lots of people who, who give because they think they should give, but there's no joy in their giving. There's a lot of people that have nice cars or watches, but they feel like they're an imposter because they're still dealing with childhood, you know, self belief that wasn't theirs.

You know, somebody helped them develop that. So I want to get them into their heart. that wasn't theirs, somebody helped them develop that. So I wanna get them into their heart, out of their head, like in your heart and in your gut. Like, what is it that if you could do more of that, you just feel like the trade, right? The trade, go back to the time. What would you feel like the trade would be worth it? Part one.

Part two, I can get them, for example, if I was to sit you in a rocking chair, right? A rocking chair test. Now let's take you to close to the end of your life when you're sitting in the rocking chair, right? And you are talking to your younger self. What would you tell your younger self? Do more of that, do less of that? What would you wish you would have done now that you're at the end of your life? What would you do if you were in, you know, at your 30s or 40s or 20s or 50s or

60s? Like, what would you do then? And then why not come back to the moment and start doing the things that your older self is telling you to do now without limitations? Like what would you need to learn? What would you need to let go of? What would you need to upgrade? Who would you help? Who would you ask for help? How would you manage that fear that you have a little bit better? So taking the time, this is, I've invested, like I don't know, like how much of my life,

just in thinking, in being, in feeling, and in getting in touch with the essence of what's important for me, right? And then designing a life that I feel proud of. And I don't care if I can help you and help the people that are listening or watching that. That is part of my purpose in life. Contribution is my number four highest value. So I want to contribute because it feeds me. And then I can pay it forward.

I think it goes back to what you were saying before, where you might have this idea, you're sitting in the rocking chair and you have this vision of where you want to go. Just like when you were going through the real estate, you're like, I want to make this much money and I want to buy this house, I want to do all these things. Understanding and having the humility of, okay, I'm I want to make this much money and I want to buy this house. I want to do all these things. Understanding to have in the humility of,

okay, I'm going to commit to this, whatever this goal is, whatever this purpose that you have, but also having the humility of going, okay, I can't do a triathlon right now because I can barely walk five feet. So what are the things that I need to do over the next hundred days? How do I recode my brain? How do I do the exercise within? How do I do that? And you're one of the few people that I know that actually do that. The problem is people have a hard time finding you. How do people get a hold of you

so they can start doing these things and start redesigning their brain and redesign their neuroplasticity and understanding that you can work out your brain as much as you can work out your arms. What's the best way for people to find you? Yeah. So a couple of things. I released an inner size app where I developed 600 inner sizes with visualizations and mindfulness and meditation and cognitive behavior techniques with experts, videos, training, and they can get that on inner size.com or my apps or the app store. On Instagram, I do a ton of YouTube videos to show people things that they can do to set goals and achieve goals. I'm on Facebook. I'm on all the social media channels and they can find a whole bunch of my articles on my website, johnassraff.com. I write a lot. I research a lot and I share a lot. So johnassraff.com, intersized.com. The one thing that I want, I really want to like leave people with is in front of me,

I have my exceptional life blueprint. And one of the things that I do that I encourage everybody to do, regardless of whether you learn it, like I start everything off with like my goals. I have goals for every area of my life, health, relations, career, business, travel, my prayers, you know, where I'm going to travel in the future. I have it all written down because I life, health, relations, career, business, travel, my prayers, you know, where I'm going to travel in the future. I have it all written down because I've thought about it. And then I write my new story, you know, the story of my life and write the story. And

then I have images, you know, for my current life or the life that I want to live that I blend actually. So I want to see the earth from the moon. I want to be in a fight of gem. We rented this house in the Maldives two years ago. So I put pictures up of what I want to achieve that fall in line with the story of my life. Now, why do I have this book here? Well, because I've taken the time to think about what do I

really want for health, wealth, relationships, career, business, fun, experiences, travel, et cetera, charity. I take the time to write it down. I take the time to create images for it. And then every day for about five minutes, six minutes, I review my exceptional life blueprint. And this acts for me, the equivalent of a destination for a pilot. Right. The pilot says, get on the plane here. We're going to go over there. And then we chart the course there and the plane is off track a lot, but then

it recalibrates, recalibrates, recalibrates, recalibrates. So I take the time every day just to just say, is this still where I want to go? Are these the things that I want to achieve? Are these things I want to experience? Are these the things I I want to achieve? Are these things I want to experience? Are these the things I want to help? Yes, yes, yes, yes, yes. Good. Check, check, check, check, check.

Prying my brain every day a little bit with looking at this, reading it, reviewing it, doing my inner sizes and visualizing it, and then being silent for five, six, seven minutes to activate my subconscious mind through a meditative practice. And so I'm doing this block of mental and emotional work. And then I get this physical body, right, into what I call is the law of Goya, right? The law of Goya is the get off your ass law and take action now.

Now we take some action now, okay? What am I doing today? Okay, great. Block of time contribution with Charles, bang. All right, after that, bang, after that, bang. These are the behaviors that make the dream a reality. I remember when I first discovered meditation, I first discovered visualization.

I had a lot of resistance to it. As I'm sure a lot of people that you run into, they're like, that is stupid. You're going to sit around one and put pictures in a book and you have all this resistance. And there was a mentor of mine who sat down and he goes, imagine you got on a plane and

the person sat next to you strapped in. They looked at you and said, God, I really hope we go somewhere fun. You would freak out. You'd be like, I'm sorry, what? You don't get on a plane not knowing where you wanna go, but we live our lives with this, I don't know where I wanna go. So having that workbook that you shared with us,

they said, hey, let's figure this where it is. Let's figure out where we're going. You don't pull back an arrow, fire it, and then decide where you want it to go. You've got to map it out with intent. And I think that goes back to what you said in the very beginning that your mentor gave you. What type of life do you want? Where do you want that arrow to go? Cool. Awesome. Are you committed? Awesome. Are you committed to doing a hundred days of a very small act every single day? You don't grow a flower by dumping a bucket of water on it once and walking away. It's a bunch of things over and over and over again.

And, and tiny habits that are empowering, positive and constructive, build your life the way you want. And tiny habits that are destructive, disempowering and negative, destroy your life. And here is the key for everybody. It's your choice. Yes. That's your power.

Everybody wants to know what's the power to have. The only difference between us and a pig and a horse, we can choose. And you can choose to be a victim or anything else you want to be. Or Victorian. Yeah. Every action you do every day does it. Well, I, there's so much more. We could probably talk about four, five hours on this.

I love it. John, thank you so much for coming on and sharing your gifts with us and your knowledge. People think that, oh, you just learn strategies and then you become financially free or spiritually free or healthy. It's not, there's, there's so much that goes on, on your subconscious and you have to learn these things and master these things or you're never gonna get to the other side. So I really appreciate you coming on.

It's my pleasure. Thanks for doing such a great job preparing and being so great on this. I appreciate it. Thank you for joining us for this powerful conversation with John Asaroff. We hope you're leaving with fresh insights on rewiring your brain,

mastering the inner size method and creating lasting success through consistent micro actions. A huge thank you to John for sharing his journey from troubled youth to mindset pioneer. His ability to make neuroplasticity accessible and break down mental mastery into practical, repeatable steps is nothing short of transformational. To all the individuals listening, your determination to grow and evolve fuels conversations like this. The path to extraordinary results isn't about luck. It's about commitment, consistency, and training your brain to work for you rather than against you. Ready to implement John's 100-day

brain training strategy? We've put together a step-by-step action guide summarizing his approach to calming fear, visualizing success, and creating powerful new neural pathways. Download it now at podcast.imcharlesschwarz.com. And remember, as John said, the real difference isn't in knowing what to do. It's in transitioning from being merely interested to being truly committed. Now go take action and build the extraordinary life you deserve. Your journey to mental mastery starts today.