KGCI: Real Estate on Air - 10 listings a month webinar more listings success secrets

Episode Date: June 18, 2025

...

Transcript
Discussion (0)
Starting point is 00:00:00 And why is it that your approval rating fell so far? Because people just, they forget your name. They forget who you are because you don't stay in touch with them. So you already know how important it is to stay in touch because 70% of your paycheck depends on it. So let me ask you a question. Why aren't you staying in touch with your sphere of influence? I want you thinking about that. Why aren't you doing it?
Starting point is 00:00:29 Welcome to the Success with Listings podcast, where we help you get success in the real estate game, the easy way. Now you can get off the roller coaster of Feast and Famine and out of the rat race of competing with every other agent in town. Hi, I'm Nollie Williams. I took over a thousand listings during my first 10 years from the real estate game, and in this podcast, I show you how to have success with listings. Let's go. Now, let's get into part four. And I know we're kind of scooting, scooting, scooting. You can kind of see why I didn't really open it up for a lot of questions on the webinar
Starting point is 00:01:04 because it's a lot of content. And I told myself, I'm going to spend this time with you. I'm going to give you everything that you need to know so that for the next 10 years, 20 years, you'll be able to use this material. I've had people that have come up to me. They've been in the business, like I said, 20 years, 30 years. They've been realtors for 40 years. And they come up to me after a seminar.
Starting point is 00:01:25 and they say this is the information that we wish we would have had when we first got in the business. Okay. This is life changing. So the fourth piece that I want to jump right into is the secret lifestyle of a mega listing agent. Make no mistake about it. If you're a mega listing agent, you've got a secret lifestyle. Now, are you living your life by design or are you living by default? Because it's only one or the other.
Starting point is 00:01:52 Are you living by design or are you living by default? What I say is go ahead and live your life by design, not by default. Right. Let me ask you a question. Do you want to earn a quarter million or more a year, work 20 to 30 hours a week or less, have nights and weekends off, take four to five vacations a year, and be debt-free? Well, if you focus on listings, that's the life that you can live. This is the lifestyle that I lead and the folks that I've trained in the listing business
Starting point is 00:02:22 or how to take more listings. this is what they do and this is absolutely the life that you can have and if you raised your hand you said you want that it's available to you you can easily duplicate all of the stuff that I have in you in my business you can duplicate all this in your business because the thing is I teach people all the time you know I'm a coach a trainer you know here's the pre-listing video that we use it's a great tool my book you know my pre-listing package and one of the things that it frustrates me
Starting point is 00:02:54 is that you know I teach people how to do all this stuff and they don't do it and I just tell them you know if you would do all this you'll get the success that you want please do it and so I've come up with a way where you don't have to do any of this I've done it for you and it won't cost you a dime it's free there's no cost to you so let's look at it what I say is don't reinvent the wheel I've done it for you now this is a 995 value when you think about having your own book I said you know how can I price this to where I can give people their own basically it's a license okay I call it a license to steal you're gonna get all the stuff that I use and you're gonna be able
Starting point is 00:03:35 to license it to use it in your business without any cost to you by the way but I said how could I price this you know to put a price on it I said let me make it less than one month of one-on-one coaching now you're already aware that people pay me 1,200, 1,500 a month to do one-on-one coaching, right? So I said, I'm going to make this one 995. But since we're intro pricing it, we're going to go ahead and make it just 595. Okay, 595 is an introductory price. And here's the question that I ask people, what if you could hire a free virtual
Starting point is 00:04:09 assistant to work for you 24-7? Now, what would their job be? Their job would be generating new seller prospects, providing guidance to your existing sellers, allowing your current clients to recruit more business for you, you pay them $500 once, and they work for you for the next 20 years. Wouldn't that be a good deal? Well, the truth is you can do that. All you've got to do is essentially license all the stuff that I have. Now, if you're going to do this on your own, you can do that as well. But if you know you're not going to do it, why not pick up all my stuff at no cost to you and just snap it in. It's in Microsoft Word.
Starting point is 00:04:48 you know it's it's easy to edit if you want to or you can go right to press just change the cover done so you get an 80 page guide you get a lifetime license so the way copyrights work and I was I've been in an intellectual property since my early 20s and the way copyrights work is I'm giving you a derivative copyright license now the way that works is in the US the way copyrights work is that if you if you steal somebody's material there's a fine of a $150,000 fine and all that kind of stuff. But if you license their material, it's license. You know, it's a license to steal. You can take it and do what you want with it.
Starting point is 00:05:28 So you can take the works that I've created and tweak them, do what you want with them. Even the pre-listing package is all in Microsoft Word. And I'll give you that as a bonus as well. Now the books cost less than three bucks to print, right? So if you think about it, you know, one of my favorite activities when I go to a closing, is I asked the seller I say hey John did I do everything that I promised I do to get your home sold Yeah, I did didn't I well John what I want to do I'm gonna go ahead and give you five copies of my book So that you can pay it forward and give it you know out to anybody that you know that you come across this thing about selling their house Now five copies of your books only gonna cost you 15 bucks right and you're not gonna pay for it anyway because sponsors are gonna pay for them
Starting point is 00:06:13 But with but even if you pay for them out of pocket 15 bucks you think about it if you gave John five of your business cards what would happen to those hmm right now if you give him five books those are going to go straight to his cubicle and he's going to any any people love giving out stuff right maybe this is my realtor they'll be bragging on you right and I can't tell you how many people that I've helped to get listings just by having a book people see oh well he's got a book I'm list with him right so there are three bucks each to print and the minimum run is only 50 copies we even do six payments of ninety-nine dollars for those
Starting point is 00:06:48 of you that want to do a payment plan on the license there's a bunch of free bonuses so free bonus number one is my complete pre-listing package so that whole pre-listing package that we just went over went through you're gonna get all of those materials in the pre-listing package completely editable so you can make them your own you're also gonna get bonus number two which is my virtual listing presentation and now you can't pop your picture or my picture out and put your picture in doesn't work that way but you're gonna get the the script that I use to do my video and you'll be able to do yours word for word if you want to.
Starting point is 00:07:22 Or you can get you can take your own video footage and then just use the script that I have. That's editable as well if you want to edit that. You're going to get 14 team member job descriptions. That's free bonus number three. And that's all the different team members that you'll have, you know, in the future and so on. You're going to get all those job descriptions as well in Microsoft Word. And you're going to get the listing manager, manual that I've used for years to train my listing managers.
Starting point is 00:07:53 If you don't already have a listing manager, this is the manual that you're going to use to train yourself to take more listings. But it's completely editable. It's in Microsoft Word. So whenever you hire a listing manager, you'll have that document as well that you can just tweak and you don't have to reinvent the wheel. So it really is all the tools, if you look here, it's all the tools that you need to succeed in the listing business and it's also your lifetime license right it's all
Starting point is 00:08:21 digital delivery so when you people ask me all the time well how am I going to get my stuff is it going to come in the mail it doesn't come in the mail it's going to be digitally delivered and all that's going to be delivered to you through email okay you'll get a link and so on now how are you going to get it at no cost well like I say you're going to get 900 bucks a year just by having the system because we've designed the back cover as a template to capitalize on your book. It's a preferred vendor program. That's what's in the back cover. And when you look at it, what it is essentially you're going to have six vendor spots at $99 each. So you're going to have
Starting point is 00:09:03 a handyman, an inspector, a house cleaner, carpet cleaner, a mover, and a painter. And those six vendors are going to pay you $99. And what I say is go ahead and collect that every single year even though you only pay one time the license the system you're going to be able to collect 600 bucks a year from these you know from your from these people because think about it if you go on a listing appointment you're talking to Scott and you say hey Scott you know remember we talked about you got a couple of broken doorknobs you need to get those fixed I recommend here's the guy that can do that for you and then the carpets remember we talked about getting those
Starting point is 00:09:38 clean here's my carpet cleaning service that back room that's orange the orange walls we need to go ahead and get that painted as well Here's my painter. And you need to get your house cleaned. We talked about that. So here's the person that I recommend to clean your house. So think about it. All these people get to tag along with you on every listing that you take for $99.
Starting point is 00:09:59 That's a no-brainer. I mean, for $99, I get to tag along with you. You know, I paint houses for a living. And I get to tag along with you on every listing that you go on. I'm in, you know. what we tell people and I have a whole system I basically I'll show you here the next thing you're going to have is that you do have that lender spot remember the lender spot goes right in here and that's 299 so that's how you're going to
Starting point is 00:10:30 be able to generate nine hundred dollars each and every single year right and you'll get a hundred percent of your investment plus the printing cost so with that nine hundred bucks that you're getting every single year you're going to be able to print three hundred books that's 25 books a month that you'll be able to give out at no cost to you doesn't cost you a dime so what really is guys a no what we call a no-brainer a no-brainer now the other thing I'm gonna give you is my proven call script a follow-up email script a vendor enrollment form back cover template six yeses and
Starting point is 00:11:03 you're done so you're gonna get all those templates where you can just copy paste and what I like to do if let's say for example I'm going after a painter What I do is I'll just email three painters in the same email and say, hey, here's what I'm doing. It's a preferred vendor program. It's good for one year. It's $99. And the first one that emails me back that you want the slot gets it, right? And that's how you're going to get them filled up real quick because people go like, wait a minute, I better get my form back in.
Starting point is 00:11:33 You know, I give you an enrollment form that they send back to you with the payment. Real easy system. I walk you through that as well on different videos. That's real simple. you or your assistant can do it. I recommend you order yours now. There's a link below. That price is going to be going up to the $9.95.
Starting point is 00:11:51 Okay? And so I recommend you get that. Okay, so that brings us to part five. And this is the three, what I call the secret lead sources of a mega listing agent. There really are only three of those. What are they? The three lead buckets. And if you focus on these three buckets, what Pedro says is all of your wildest dreams will come
Starting point is 00:12:12 you know about Pedro now if you don't know you better ask somebody Napoleon dynamite right okay so what are the three buckets this is this is really the golden information right here guys so I want you to pay attention you know I know the webinar this is a long webinar compared to some of the other webinars but I really wanted to share with you guys I'm taking of my time and I know I'm taking it's your valuable time but I want to share with you how you're going to get all these listing leads right how are you going to get them real easy and I'm going to give you the specific system what to
Starting point is 00:12:50 do first you're going to be you're going to go after your sphere of influence second is going to be your farm and third's going to be your niche those are the three lead buckets from those buckets all the listing leads that you ever need will come from those that's it you'll never need to tap into any other buckets I'm going to show you that right now now by the way if you think about about it, all famous people have a sphere of influence, a farm, and a niche. Your sphere of influence, because retaining a current client is more important than generating a new one.
Starting point is 00:13:25 If you abandon your current clients, or your clients that you have, your competitors are waiting in line to orphan them. Did you know that? If you abandon your current clients, now many of, you, you, if you're like many agents out there are probably slacken in the department of taking care of your current clients. The easiest sale that you'll ever have is on someone that you've already sold. You think about it if you go buy a pair of shoes you meet a nice salesperson and my wife my wife's a good example you know she went to a store here in town and she found a great department store
Starting point is 00:14:04 she found a great salesperson and she really likes this guy and he sold her a pair of shoes now it was real hard to get her to buy the first pair of shoes don't get me wrong it was real hard because my wife is it was it's she's hard to get to win over trust me I know and you know this guy did all his is his God bless him he had some great sales techniques but he was real genuine and finally my wife started trusting him and went ahead and bought a pair shoes now it took him like night and you know aren't cats and dogs night and day what he would say it took him a lot to get her to make that initial decision but what will it take for him to get her to buy a second pair of shoes not much because she's already i mean she already trusts him same thing with your clients and even though your sellers or you know your your your past clients will only do business maybe every six to nine years it doesn't matter they know lots and lots of people that need you right and if you're like most
Starting point is 00:15:09 agents you haven't stayed in touch with your sphere of influence like you should now I'm gonna show you why you should be doing this seven out of ten sellers according to NAR seven out of ten sellers chosen agent based on a referral by a friend neighbor or relative or they went ahead and use a previous agent that means 70% of your business will originate from someone in your database okay so I want you to think about this if you're gonna make a hundred grand this year how much of that 100,000 will come from this group of people. $70,000, right?
Starting point is 00:15:46 So why would you neglect them? You know, why would you leave $70,000 on the table? Not good. Not a good decision. Now, let's look at this stat. Eighty-six percent of your past clients say that they would use you again. That's according to National Association of Realtors, did a study. So that means that at the close of escrow, you have an 8.6 out of 10 star rating, 8.6
Starting point is 00:16:14 stars. That's pretty good. Right. Now, fast forward about a year later, and guess what that drops to? How many people actually use the same agent again? You already know it's between 9 and 12 percent, okay, according to National Association of Realtors. So that means that you went from 86 percent approval rating down to 9 to 12 percent, right? Why does that happen?
Starting point is 00:16:39 Why does that happen? Huh? And why is it that your approval rating fell so far? Because people just, they forget your name, they forget who you are because you don't stay in touch with them. So you already know how important it is to stay in touch because 70% of your paycheck depends on it. So let me ask you a question.
Starting point is 00:17:02 Why aren't you staying in touch with your sphere of influence? What's you thinking about that? Why aren't you doing it? Well, I think I know the answer after meeting with so many agents coaching so many of you and doing so many seminars in all the cities across the country. What I've come to understand is that you lack an easy to implement plan. And that's what I'm going to give you right now. How do you get your sphere of influence to become raving fans, sending you business left
Starting point is 00:17:38 and right. Well, you have to stay in touch with them and you have to recruit them into action. So I'm going to give you an easy 18-touch plan to do that. I call it the kiss method. Not keep it simple stupid, but keep it simple sweetheart. Or my favorite, keep it super simple. I call it two glasses of wine simple. You know, I just had my second glass of wine and I still understand what he's saying. That's really simple. Now, why do I have to make it that simple for you? Well, because if it's not simple, you won't do it. That's the bottom line. Same thing for me.
Starting point is 00:18:13 If it's not simple, I won't do it. So the KISS method is this. A monthly e-newsletter, I use more solds. You can use any e-newsletter you want, but it's got to be set it and forget it. In other words, you set it up once and you never mess with it again, right? It just automatically goes out because I don't want you saying, well, Nali, I'll handle that. You won't. I coach, you know, listen.
Starting point is 00:18:38 your coach you won't do it you'll have good intentions to get it done but next month comes and you're trying to put your newsletter together it won't get done oh I'll just catch it next month then that one doesn't get done right you need to get out of your off your plate and it needs to get done we use more souls there's expertly written articles that go out you know every single month and so that keeps you in touch with your database but it doesn't matter what you use but make sure it's inexpensive you know affordable and automated okay more sold you can check that out at more solds.com and that's five
Starting point is 00:19:15 bucks a month it's actually a CRM that I created for my team and then we made it available for others to use then I want you to do a quarterly mailing a quarterly postcard I'll give you some examples of what that looks like in a minute and a semi-annual call now when you think about the postcard you're not going to be doing a new postcard every quarter like here's my fall card here's my winter card here's my spring card my summer card no if you have a database of 500 people you're going to get 2,000 cards printed and you're going to send the same card every single quarter I'll give
Starting point is 00:19:48 you some examples in a minute the reason you're going to do it that way is because if you start getting creative and trying to do different cards at different times of the year it won't get done okay it's got to come out really it's got to come off your plate and you got to delegate right off your plate and delegate you know it's best said that if you want something done right do it yourself but for realtors for you what I say is if you want something done delegate it because if it's on your plate it won't get done that's not being critical of you it's just to say that you're busy and you've got other things to do but this needs to get
Starting point is 00:20:28 done right so all you're going to do is you're going to print up your postcards if you have a database of a thousand people you're going to get 4,000 cards printed if you have 500 people you're going to get 2,000 it you're going to give those postcards to a neighbor friend or your daughter your son a college student you're you know your your your admin person if you have one your assistant you're not gonna mail them out you're not gonna put labels on them and stamps it's not gonna happen they'll sit they'll sit in a closet for two months right because you're like well I'll put labels on
Starting point is 00:21:03 tomorrow you won't do it delegate right that's nine dollar an hour work 12 bucks an hour get it done gets to have somebody do it and then a semi-annual call so let's say for example and and by the way you only need to call your top 200 let me say it again you only need to call your top 200 so if you've got you got those 200 people you make one call a day that's it so I just gave you a very easy marketing plan that's actually going to cost you and by the way this is going to cost you about 10 bucks a month to do this because Because remember that postcard mailing? That's going to be paid for by sponsors.
Starting point is 00:21:43 So you get your postcard. I don't have a sample of postcard with me. I'll show you some samples here in a minute. I got some on the next screens. But you get your postcard, for example. And then on the back of your postcard, you split it into four sections. And you're going to get maybe a lawn service, somebody that mows yards, maybe a house cleaning company, and two other, maybe a couple of local restaurants.
Starting point is 00:22:08 and that are nearby, right, or in the area. And you're going to get them to, let's say each of them pays you 50 bucks. And let's say it cost you $200 to do your mailing, printed, and mailed. Because think about it. If you're mailing them for 50 cents each, you're doing a jumbo postcard about this size. And let's say you got 200 of them. That's going to cost you about $100. And then you're going to get them printed for about $30.
Starting point is 00:22:36 bucks right I use gotprint.com G-O-T-P-R-I-N-T dot com they actually do all my printing except the books the books have to go through a different printer but all the other printing that I do I go to got print and they and they print that stuff for me so if if you were spending a hundred and thirty bucks on that and then you got four slots for 50 bucks guess what you just made seventy dollars if you're going to a thousand houses you know you just look at what your print costs are and your mailing cost, you divide it by the number of trades that you have sponsored, you know, promoted with and let them pay for the cost. Because these people want to be where you are.
Starting point is 00:23:15 You know, they want to go to it. If you got a thousand past clients or a thousand people in your database or you got 500 or 200, they want to be in front of those 500, 200 people as well. So all of that stuff can be sponsored. You don't have to pay that stuff. You don't have to pay for that on your own. You should have that all paid for, you know, for you. And what I like to say is all of the money that you need for your marketing and advertising exists in the pockets of your sponsors. It's out there, but you don't have to spend it. Make sense? All right, let's move on. Okay, so then it looks like we're doing good on time. So you're going to, so here's a recap. It's a monthly e-newsletter. Set it and forget it. It's a quarterly postcard. That's four times a year.
Starting point is 00:24:02 You send them a postcard. then you call them, you get on the phone and you call them twice a year. You think about it, if you are in touch with your spirit of influence 18 times a year, let's say for example, you had a college roommate and you talk to that person 18 times a year, right? That's about every three weeks. You talk to that person. Are they ever going to forget you? Never. But if you have a college roommate you hadn't talked to them in five 10 years you know they're not going to forget you because you're roommates but they're not going to really you know you're not going to be top of mind right so 18 touches is all you need if you want to throw in for
Starting point is 00:24:44 extra measure you can do a happy new year card you can even do a Christmas card but we like the new year's card because it doesn't get lost with all the other Christmas cards okay so I think you get it on your spirit influence that's a very easy system for you to implement Here's a little bit more information about more solds. You can go to more soles.com and check that out. That's absolutely free to get it. And if you want the newsletter, it's five bucks a month for that. Now, let's get into farming. Get back to geographical farming. What we'd like to say is grow where you're planted. Farming 101. So a farm is a territorial region that you choose in order to build your business there through consistent marketing, exposure, branding, involvement, and advertising. Now how do you choose a farm? A farm is going to be 500 or more houses. It's going to have a steady turnover with like 7%. And what that means is that if the farm that you pick has a thousand houses,
Starting point is 00:25:45 it needs to have at least 70 sales a year to be kind of a viable farm. Now those numbers can skew a little bit if you're going after higher price tags because you can sell fewer homes and still kind of make your numbers. kind of make your numbers, but that's a general rule. Average sale price has to be enough to support your goals and it should be nearby. How do you go about it? Well, and this is Farming 101. So you can schedule your farming plan to walk the neighborhood at least once a month. So the fact is you can hit 50 to 100 houses on an afternoon. The kicker though is that you have to have an handout of value and what we call an item of value. So that's going to be something that you put on their
Starting point is 00:26:27 door of value like a newsletter of valuable coupons calendar of events sports schedule vendor trade directories things like that and what I like to say is those are going to be things that people won't easily throw away the key is that you want to brand yourself so you want to also make sure that you're your branding yourself properly so it may be hard for some of you guys but the studies do show that when it comes to proper branding at least 30% of your mail piece or the piece that you're putting out there should have your photo and or your logo your team name that should be 30
Starting point is 00:27:03 it's really non-negotiable because farming is really all about branding you here's some examples of some great farming pieces now what i like about this one is this this this is a um a events a schedule of events or a calendar of events i like this because you know people want to know when the jazz festival's happening or when they're going to have the new uh you know the wine tasting or the wine festival or whatever's happening in town, people want to know about that kind of stuff. Here's another piece that we used to do. How much is your homework in today's hot market?
Starting point is 00:27:37 Find out free at all overaustin.com. That's another. Now, we kind of, I think we tore that site down, but all that used to be when we had that was, it was a site where people could go and get a free market analysis of their house. And they could also request a free copy of my book, right? So you might want to have a site like that as well.
Starting point is 00:28:00 Farming is really about getting involved. You know, I call it running for realtor. So that looks like city council meetings, HOA, PTA, Neighborhood Watch. I mean, you're out there, you're involved. You're involved in the neighborhood. Now, I don't want you to choose a church based on the farming opportunities. That's not what I teach. Nali doesn't teach that.
Starting point is 00:28:21 So, you know, you walk in, you know, you got your Bible and, you know, you walk, oh man, look at these cars up in this parking lot. we got some mazorotis Mercedes Ben who it's got some BMWs ooh this this the church I want to go to right no that's not what I'm talking about but you know everywhere that you are right if you should you should kind of hang out in your farm right so if there's a great church in your farm why not plug in to that great church for the right reasons for the right reasons now EDDM this is going to be your new best friend that's called that's every door direct mail It's available through the United States Postal Service.
Starting point is 00:28:59 And it's a great way to reach out to every single home in your farm for 18.5 cents per house. So let's just round that up to 20 cents. Let's say for example, your farm piece went out to 1,000 houses, right, at 20 cents a house. That's 200 bucks, right? That's 200 bucks. Now, let's say furthermore that it cost you 30 bucks
Starting point is 00:29:25 or 40 bucks to print. So now you're still under $250. But for 1,000 houses, now you've got four people, like I said, somebody that does landscaping, and then you might have a pool cleaning service, a handyman or a house cleaner. And those four people pay you $75 each to tag along to 1,000 houses. How much did it now cost you to market to that thousand houses? It really didn't cost you any money at all because you've got people that are paying all the money for you, all the cost for you, right?
Starting point is 00:29:57 The cool thing about every door direct mail is that you can get everything paid for you and it's not going to cost you a dime out of your own pocket. So EDDM, Google it, go to Every Door Direct Mail, you know, Google Every Door Direct Mail or USPS.gov and you'll find out more about EDDM. It's a great service that you definitely want to be involved with. So that's farming, guys.
Starting point is 00:30:22 And the third bucket that we're going to talk about, the third and final bucket let me hear a drum roll okay so that third and final bucket is your niche your niche what is your specialty what is your specialty and again you got to have all three of these buckets rocking in order to have a rocking listing business the question that a niche answers is what do you offer that most other agents in the room do not right or in your office Why should a client use you versus the person sitting next to you or the other person in town that they possibly could use? Those are the two questions that a niche answers, right? Why should they use you versus someone else?
Starting point is 00:31:08 Now, a niche is really your specialty, right? Now, why should you have a specialty? Well, here's what we learn from the medical industry. When we look at the medical industry, a specialist earns an average of $153,000 more than a general. practitioner. General physicians have 30% more visits and general physicians are twice as likely to work nights and weekends. Okay, so think about this for a minute. They, the general physician is working a whole lot more and making a whole lot less. So why is that? You know? Because they're sought out, they're in demand,
Starting point is 00:31:46 and they're relevant as far as the specialist is concerned. So think about it this way. If you go to see a cardiologist, you're going to pay more than you go to see, to have, you know, just a physical, for example. The cardiologist is going to work a lot less, work a lot less than a general practitioner. But they're going to make a lot more money, right? Because they're completely, they're completely relevant to the market that they're serving. And they're in high demand. Even though, here's a truth about it, a cardiologist,
Starting point is 00:32:23 is completely irrelevant to 94% of America because only 6% of Americans have heart problems. But for the 6% that do have heart problems, they absolutely need those services. Now, think about your niche as a division of your business. It doesn't have to define you. It's just a division. It's a division of your company. So what are you going to specialize in? It might be luxury property. It could be homes on one or more acres. It could be for sale by owner. It could be new construction. It could be golf course communities.
Starting point is 00:32:58 It could be farm and ranch. It could be land. It could be divorce sales, expires for sale by owners. I mean, the list goes on and on and on as to what you can specialize in. For example, I've got a friend of mine he owns one acre plus.com. So he sells homes on one or more acres. Now, that's not all he does. But for the plants that he markets to that have one or more acres,
Starting point is 00:33:22 acre that's all he promotes is this one acre plus now is he better at selling home selling homes on one or more acre you know acres and you are no but it looks like he is so he gets the job he gets hired that's how it works now let's go through these three lead buckets again because this is so critical guys this is how you're gonna get those 10 listings a month pay attention right I know it's been a long call or a long a long webinar together but pay attention your sphere of influence your farm and your niche these are the three buckets where you're going to generate all the leads that you ever
Starting point is 00:34:01 need so how is it going to look here's how it works your sphere of influence is going to be five listings a month your farm is going to be three listings a month and then your niche is going to be those two listings a month so here's what I want you to pay attention to when you think about your listing business and success. I want you to think about a tripod, like a three-legged stool, like a tripod stool. When you stand on that stool, is it going to support you? Absolutely. It will support you because it's a perfectly balanced stool. But what would happen if you took one of the legs off of the stool? Huh? Now what would happen if you took two of the legs off the stool and your stool
Starting point is 00:34:46 only had one leg and you're trying to stand on top of it. That's the problem with most of your business right now. Most of you have what I call a one-legged stool. Most of those of you on this webinar right now have a one-legged stool. The only thing that you focused on is maybe your sphere of influence, but you don't have your farming going and you don't have your niche rocking and you're doing a lousy job taking care of your sphere of influence. stand up with them. If you will initiate the plan that I just gave you, you absolutely will get those 10 listings a month. It can't fail. It can't fail. Now, I'm going to actually share with you a lot more information on this with like how to make the calls, how to do, because I mean,
Starting point is 00:35:38 we can go on and on. I mean, I could teach for 20 hours. But I really wanted to give you just the core material to really help you to take your career to that next level. So what I'm going to do for you is I'm going to give you a five chapters of my book Success with Listings. So those of you that already have the book Success With Listings, you know, you can read, you know, it's going to be chapter 6 through 10. I'm going to go ahead and give those to each of you on the webinar. If you already have the book, go ahead and read it. If you don't have it, I'm going to go and send those five chapters to you because that's going to talk all about lead generation how to time block your day so that you make sure that you're you're doing everything that you need to be
Starting point is 00:36:19 doing to do what I just told you know shared with you you know to take care of those three lead buckets don't forget guys all the tools that you need to succeed in this business are right here for you it's you know nolly has I've done it for you you don't have to reinvent the wheel I've got all the tools that you need in my complete listing system it doesn't cost you a dime out of pocket you know you're gonna have your sponsors that are gonna pay all the cost for you and don't forget so here's the the book success with listings if you don't have it already it's on Amazon but again I'm gonna send you those five chapters to yet no charge just as my gift for you to be on you know being on this webinar with me
Starting point is 00:37:04 today hope this has been very helpful I know that if you do the things that I've shared with you on this web webinar, you absolutely will not fail and you'll be able to get your 10 listings a month. What you just got was a blueprint for success. God bless, get out there, make it happen, and make it a great day. Well, thanks so much for tuning into this episode of the Success With Listings podcast. If you are serious about taking your real estate career to the highest heights, making more money and helping more clients while working less hours and spending more time with your family,
Starting point is 00:37:40 sure to get your copy of my free book triple my listings absolutely free at success with listings.com. Now you want to be sure that you subscribe to the podcast and check out success with listings.com to get your copy of my free book. Hey, I'll see you on the next one.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.