KGCI: Real Estate on Air - 10 Ways to Get Listings for Free

Episode Date: September 27, 2024

What is going on and welcome to the Real and Raw show. I am your host, John Marone. Thank you so much for tuning into today's episode. If you haven't done so already, please take a second to like, subscribe, and write a review. This show is based around everything, real life, real estate, and real tools for real change. So if you're ready to go ahead and have some real change in your life,

get your pen and paper, and let's get real and raw. All right, welcome back to another episode of the Real and Raw show. Today I'm going to give you guys a sneak peek. See, we did a call with our real estate mastery coaching clients that we do every single Wednesday. And we talked about 10 ways on how to get listings about free. That's right, 10 ways on how to get listings for free. But then we also talked about 10 ways or 10 services that are proven to work on how to get them as well, which obviously gets you some time back and creates a system and process, which is what we all need in our business.

But I know some of us out there are on a shoestring budget. We don't have any cards to tap into and maybe you know, you don't have the funds to tap into in order to go ahead and get a system. But I do really, really, really recommend you get a system because it's going to give you, like we talked about last week, that time back where you can make more money. but I figured hey man this was this was too good not to give to all my real and raw listeners but it is 10 free ways in order for you to start getting some listings now before I let you guys tune in and listen to it and give you that insider you know coaching call I don't want you to forget that it is goal setting season here's here's what I'll just say to this is look If you want to learn how to make more money in real estate, if you want to understand how to go ahead and get yourself into the understanding of what pillars of business you need in order to hit that money, if you're somebody who's like, man, I wish I just knew what habits I need to create in order to get there.

Maybe you know what habits you need to create, but maybe you're somebody that just needs help identifying how to stay consistent with those habits. We got the answer for you guys. It's $79. Literally one time $79. I'm just coming out and telling you, you're going to spend $79 this weekend at the bar. You're going to spend $79 at lunch. You're going to spend $79 somewhere in the next seven days

on something that does not do what this three-part workshop will do for you. And so don't tell me you don't have money. You're just using the money on something else, which is fine, right? Just be honest with yourself. But just ask yourself, is this money being used towards something that's going to help me make a lot more? Or is it just going to be gone and I'll never see it again? Because spending money at the bar, cool. But you should also make sure that you're spending the proper amount of investment in growing your business.

So you spend more money at the bar at that point once you go ahead and make more money, right? But once again, guys, if you are ready to commit for only $7.9 one time and you get a free month of coaching, my gosh. I mean, I don't know what kind of value you're looking for, but this is it. So there you have it, guys. Make sure you take a moment and go sign up for it. You will not regret it. And if you have any questions, obviously reach out to me. But otherwise, let's go ahead and let you in on our call that we have with our real estate mastery coaching clients, which you'll get into, by the way, once you sign up for the 2024 blueprint ultimate year workshop. Make sure that you have pen of paper ready because these are 10 ways you could start getting listings for free. Okay, so there's going to be 10 ways. Once again, maybe you know all of these, but you don't know how to do it effectively.

Maybe you know a few of these, but there's a few that you're going to take. Now, I'm not telling you to do every single one of these, right? But you've got to do something because there's no inventory is not an excuse why you're not putting the effort out. We need to go find inventory. We don't have an inventory problem. we have an effort problem sometimes. And so there's tons of inventory. I guarantee you, if you did all of these things, you'd find tons of listings.

Now, if you took it and say, I'll do 25% of it, you would find some listings. My goal is for you guys to at least get three listings out by the end of the year. That's it. Just from these three things, three listings. Very simple, right? So let's talk about it. I'm going to move my screen here. All right.

So the first way to do it. Okay. do I any questions, let me know if you guys are doing this and you have a way that, man, I've been doing this with it and it's worked really well, drop it into the chat. If you guys have another way that we don't talk about, drop it in the chat because that is what this is about, right? Obviously what we give you, but if there's something maybe you guys are doing differently or adding on to this, I want to make sure we give it to the group.

So first thing is the home evaluation page. I'm curious in a chat, who here has say yes or no, do you have a home evaluation page? Do you have a home evaluation page? Yes or no. Some of you guys have CRMs that have it, right? Yes, yes. Okay. No.

So if you don't have one, very simple to create, right? Very simple to create. I won't get into it. If you have a CRM, right, I'll talk about it here on the next one, but they probably have one already built out for you, right? All the way you can go ahead and do it is you can go ahead. Josh has two, right? It's going to be very basic.

but I'm going to give you guys something else as far as you can do a home valuation page or you can just have a specific page that is straight up showing your value as a listing agent. So there's this one that I actually was worked with. So here is pop this out here. So this is the Coley Group. Okay. So this is theirs. And this is a nice pretty site.

You don't need to have it like absolutely tied into, you know, looking perfect just like this. It can be whatever for now. need to get you started with it. All right. So here you go. She right here says sell your home, right, for top dollar. Right. Sell with Gretchen. And then it goes ahead and gives you a little bit of her information what her programs look like. Okay. She has a video on here. So as soon as you go ahead and you click that video, it pops up and it talks about a for sale sign in the front yard does automatically put more money in your pocket to get more. You need an agent to do more. Even in today's market, it pays to be a smart seller. So let's talk about six things.

that you should know before you sell your home and how we can help you through the process. Right. So this is showing people that it takes more than a for sale sign. And then now we're going to give you the six ways, right? And this is what the six ways are. She breaks it down in this video. So she's like, hey, you want to do it yourself? Here's how to be a smart seller.

Okay. Then it says, welcome to our signature selling programs, custom methodology. You guys need to have a custom methodology that is tied to you or your brokerage. So that's fine. But this one, she has the concierge, guaranteed sale program, right? Buy before you sell, instant cash offer. You should have some options on here. If you don't have any, fine, at least two.

Just get two options. Or if you don't have any at all and you want to just build this site, then you go ahead and you show the value of having an agent and what it will do. Okay. Then she has case studies, right? Not just testimonials, case studies. So here's the story of 313 Sunset Glade. and she talks about the story behind how she got the listing, what the emotions were of the

sellers and how they didn't want to have a listing agent and why they decided to choose her and what the results were. Not just a testimonial of, hey, you know, John Morone sold my house. I'm so excited. He did a great job. No, is here was my thoughts prior. Here were my emotions. Here are my frustrations.

And now they're able to sell it at X amount. Okay. And then very simple, if you want to work with us, right? Here you go. Let's talk. And then you can put your calendar link in there. Pretty simple, right? Pretty simple.

But these are the three elements, right? The element one is who you are, right? Element two is give them value. This one is the six steps in order to be a smarter seller. Step three is making sure that you have signature programs on there. Once again, you just have one, that's fine. But have a signature program on there. Okay. And then last but not least, case studies. Okay. Have some case studies on there.

Any questions on this? This is, by the way, yes, this is free or you could go get someone to build this out for you for a couple thousand dollars. I would say you can do it for free and it doesn't take that much. You go on Fiverr and get somebody to do it for probably a hundred bucks. Okay. And this is free. How did we get exposure to this though? It's different. Okay. So this is going to be different because this is cool, but sitting here and nobody knowing about it, right? That's the, not going to do you any good, right? And so we'll talk about how to get exposure to that in a second. So that's number one, home evaluation or a page that presents you as the authoritative figure on the listing side. Right. Number two, door knocking. Door knocking, right? And some of you guys would be like, ah, that's scary. You know, what scarier is that you're not hitting your goals. What scary is you're sitting there with empty pockets at the end of the year. That's scarier to me. Okay. Go find, go knock on doors.

And if you guys have a listing right now, who here has listings right now? Say me in the chat. You have listings right now. You got listings right now. I know a bunch of you guys do. So drop it in there. Drop it in there. Okay.

So a bunch of you guys do. Now did you go knock on the doors, right? If you're struggling right now with listings and you have a listing, did you go knock on the doors of the surrounding area and let them know, hey, I'm listing one, two, three, street. We got a lot of buyers that have been coming in town. I'm just wanting to see, obviously, if we could help you out while we're here. Have you knocked on the doors of the listings you currently have? No, no, yes, yes. Right? And when I say doors, I mean, like as many as you possibly can. Right. I know that some neighborhoods are ginormous, but not just the five to the right and five to the left. Right. And David, that's fine, but that costs money. Right.

And we'll talk about ways to do it. Setting out postcards is great. I'm a fan of that. But knocking doors, right? I had Beau help me. Dude, that's smart right there. Put that baby to work. That's it. I love it. Right?

The cheapest way as to go door to door, if you do not want to spend money for lead gen, do this. Absolutely, right? I love it, Josh. And once again, I'm not talking about just five doors to the right, five doors to the left.

I'm talking scour the neighborhood. Scour the neighborhood. And make sure you guys have some collateral material. Ideally, it should be your marketing packet that you are putting together for the house one, two, three, Main Street down the road. Okay. So you're not going empty handed. Okay. And so you're saying, hey, by the way, this is what we're doing. I'm just in a neighborhood. I wanted to see if there's

anything we could do or any price or terms that would have you consider selling like, you know, John over here at 1, 23 Main Street. Okay. So putting open house flyer as well. Yeah, that's absolutely free going Canva like I have right here and handing that out. But there needs to be a question asked. It's not just I'm having an open house. That's the intro. Hey, by the way, we're having an open house over here. And we got a lot of buyers coming through. So I want to see if we can go ahead and help you in any way and serve you and your family. If you guys have any price or terms, that makes sense for you guys to list. So you're coming with a reason, right, guys?

You're coming with an open house flyer. I love that, Sky. But then you're backing it up with, I'm also asking a follow-up question of would they list for any reason? And you're going to do that for as many houses until you get bloody knuckles of knocking on damn doors. right like how much grit do you have so i'm complaining that you don't have money when you all aren't taking the action when you also aren't getting super uncomfortable because i know it's it's not like the most comfortable thing knocking on doors asking for a business knocking on doors and giving a flyer saying hey you're having an open house much easier but i'm talking about knocking on it

having a reason and action actually asking the follow-up question okay so any questions on door knocking okay tell me is there anything about your home you wish you could change yeah josh those are my favorite questions right i love that door knocking works guys it works and to be honest with you so i used to be a door knocker back in a day um i was working for a company i was the first direct tv door knocker ever put out there on the streets and i was in west palm beach florida um and before that i was selling kirby's door to door right why why was i doing at first off nobody bought a damn curvy except my grandma my grandfather brought it out to me at the funeral. He's like, still paying off that damn Kirby.

Come on. Now's not the time. But like, why? Because I was so hungry of not wanting to be in the same position I was in. I would do whatever it takes. You guys got to get there. Okay. Any questions are on, a door knocking.

Any questions drop into the chat. Once again, guys, we'll answer these questions for you. Those are two free ways. Okay. The next is a. Fisbo through Zillow. I don't know if you guys heard. Zillow just bought a company recently.

It's probably going to go public here, maybe a month or so, maybe a week. I don't know when they're actually going to talk about it. So they just bought a company that is a lead generation company. Yeah. Yep, Jeff. So all the details aren't finalized or anything. I don't think.

I mean, it's happened, I think, or at least they're in a very deep, deep end of the process. But that's, you know, that's going to be big, right? It's going to be big for them when they actually do that. But right now, we have access to FISBOS. And so does everybody know that? Is everybody know that you can go on Zillow? I just want to make sure you can go on Zillow and search for for sale by owners.

Okay? Everybody knows that, right? Yes, yes, yes, yes. How many of you guys actually call those FISBos? Say me if you actually call those Fisboos. And we'll talk about Vulcan 7, Landforce, all that stuff in a minute, who actually calls those FisBos. It's free.

Zero dollars. Okay? So for those that don't know how to do, I'll just show you very quickly. Okay. And hold on. Tatiana said, what would be the pitch line for the door knocking? Yeah, so I'll answer that really quick so before we move on. So when you're door knocking, right, I love what Sky's doing. She's bringing something of value. If you're door knocking and you have a listing in that area, you're going to bring the open house flyer. Now, by the way, it's a VIP flyer, right? It's nice. It's not just a flyer. I'm talking about black and gold, like really upscale because it is a VIP flyer. It's nice. It's not just a flyer. I'm talking about blacking golds, like really upscale because it is a VIP flyer. It's a flyer. It's not just a flyer. It's not just a flyer. I'm not it's not By the way, we're going to have this, you know, two to four. But I don't want you walking in or everybody else is walking in. I want to give you first eyes on it.

So we're actually going to do a VIP for the neighbors. So from 12 to one, you guys get first access in it. You guys would come on over and we'll crack that champagne just for you guys. Right. And so they, you're coming with value there. And then it's like, hey, you know, but you know, we obviously have a lot of buyers coming through. We have a huge database of buyers.

And so I just also want to see, you know, Would there be any reason or any kind of price or terms that makes sense for you to sell the house? Like sell your house? I don't really know. Right. Look, one is all you need. You knock a hundred doors. One is all you freaking need.

And you're going to find one. It may take you 99 nos to get to a yes, but you are going to find one. But if you knock on five to right, five to the left, you're going to have a much smaller opportunity. Okay. Does that help, Tatiana? All right. So let's go ahead and let's show you the Zillow. Just so you guys know how to do it.

It's going to, obviously, you guys should know how to do this. But I'm going to say, yes, didn't you. So it comes up. This I can see. Okay. And then I'm going to come here. I'm going to buy owner or other. Apply.

All right. And so when I come down here, right? Let's just go ahead and let's use. this one, 1.4 million for sale by owner. Okay. So this guy here is cut it down to 50,000. All you're going to do is where it says, coming down, coming down, right there, listed by. Okay. Listed by right there and you're going to make the dial. And when you call, just so you guys understand, when you call, right, it's not about you trying to be their listing agent right away.

Right. Hey, it looks like here that are you the owner? of whatever the street is, 355-1 scenic highway, unit 22. Yeah, that's me. Also, my name is John Marone, local real estate expert here with EXP. Wanted to reach out. We got a bunch of buyers. We have actually about 7,000 in our database that we would love to get this in front of. So just tell me a little bit about the home. I mean, I see the pictures, you know, it looks beautiful. Tell me about the home, right? Tells me about it, tells me about it. Also, it looks like it's been on a market here for quite some time. It looks like 48 days. you know, how's the experience been so far?

I need them telling me it sucks. No one's coming through. It's a hassle. Whatever. I'm going to hear the emotion because what happens, guys, emotion. Emotion creates motion. So I'm going to hear it, right?

I'm going to hold on to it. Man, yeah, I can see. It's definitely frustrated. And, you know, why were you looking to sell anyway? And here it comes. Well, you know, making X amount of money on. I can take this and I can move to a place that's closer to my family or whatever the case might be.

man, okay, I definitely get that. And was there an ideal time frame that you wanted to sell it by? Yeah, I wanted to sell it by yesterday, right? I wanted to sell it. They won. All right. Awesome. Discovery.

Absolutely, Josh, right? I'm not coming in hot. I'm coming in service. Find emotion. Get more emotion. And then bring my value. Hey, look, obviously we can get this out in front of as many people as we can. I think there's some things that, you know, we could kind of show you our six steps on

how to go ahead and get your home sold faster, would you be interested to kind of hear like how we do that and, you know, because they'll make you that $100,000 in net profit, right? If that's their goal, right? Or if the goal is not net profit, man, I just need to get out of here. So if you show you how to get out of that much faster, right? I'm going to use that emotion and I'm going to play into, we have a six-step process that we do for tons of different clients that we'd love to kind of show you what that looks like and see if there's a fit. And if not, man, you could take our six steps and you could do it yourself.

And hopefully the outcome is very similar to what we could do for you. It's absolutely free. That's it, right? And I give them, I say, hey, by the way, if nothing else, I'll give you the six that process and you can go take action to implement it when, you know, obviously you're listing your home. I'm asking that to every single person. Do you guys understand that process, right? service, discovery, find a motion. Here's my value. Would you be interested? Any questions on that? Drop any questions in there. Okay. All right. I mean, get out of this freaking Zillow site. Zillow. Who here pays for Zillow, by the way? Anybody pay for Zillow? I'm curious on what you're paying per lead and then what your commission split is. How much you're paying for Zillow, Matt?

everywhere's different. This is just literally me asking a curious question. And around here, it's like 1,300 of freaking lead. It's insane. And then it's, you know, X percent, a commission. I would like nothing more than see them fail and open door. Well, yeah. Oh, here's the thing that actually they were doing Open Door.

If you guys remember, right, make me move. They discontinued it. They went almost broke doing it. So they were trying to get. in that game or they'd come. They bought a bunch of, you know, stuff, and they were trying to, and they couldn't flip it. And that almost create a huge issue for them. But right now, they've figured out a way to position it and now do something different,

but obviously still do what they're doing to the agent. We use the Premier, 35% split. Yeah, I believe it's going to be 40% split after they buy a follow-up boss. So it'll be a 40% split on follow-up boss. I have 150 lead, 300-500. See, that's not bad. Yeah. All right, once again, I just want to kind of see what you guys were doing on Zillow.

All right. So now let's move to the next thing. So we got our first three, home evaluation, door knock and FISBO, and then expires, right? Do you guys know that you guys can get expires? I'm pretty sure it's nationwide. I know obviously in my MLS and a bunch of MLS is that you guys could find your expires on MLS, right? You don't need to pay for a system. You guys know you can find that, right?

So I'll go to mine right here. Okay, so here's my MLS. I can do 24 hours. I could do, you know, one week, whatever. So let's just go, look, in the last week, look how many expires we've had, 141 expired. One week, okay? Is anybody going in the MLS right now and calling expires on a daily or weekly basis? Say yes or no if you're doing this.

I'm just curious. No, no, no, no, yes. Are you doing this on a daily or weekly basis? to me, expires are where it's at right now. For sale by owners, that was a heavier load of for sale by owners about 18 months ago. Now it's transitioned. I'm sure you guys know this. And if you're paying attention to your market, more expires than for sale by owners.

Right. It's going to be a lot heavier because a lot of agents missed, they missed market. Right. So they didn't actually market it correctly or they went ahead and they priced it way too high. And I didn't understand how to articulate how they need to have a price reduction. Okay, so when you go into your MLS, once again, every 24 hours. The last 24 hours, we'd have 98. That's huge.

I don't have any leads. Bullshit, I got 98 right here. I can call. Like, you have 9, I have 98 right here. Now, the only other issue is this, right? Now, if you're not paying for a system, which we'll talk about a system you could pay for, it takes a little bit of time, right, to go in and actually, see who it is, got the person's name or got the address, and then go ahead and go to your

county records and find as much information as possible. Now, we could also do, right? So Remind is a great way to get contact information. Also, your title company. Yep, my point exactly. You should have a title company that gets all this information for you, right? You could also do true people search, he said. So true people search.com is one, but you should have a title company that is in your back pocket saying, hey, please take a look at these, right? And you guys are working hand in hand to go ahead and get this information much faster. So you don't need to do it. You don't need to go on these things.

You have a title person at the title company that's doing it for you. Right. But if you need to do the work, then obviously you can do the work. Is anybody else using anything different that you want to add to the group that is getting numbers of the people as well as addresses if it's not their current address? Right. So for us, not much of the current addresses that we're trying to sell is their actual address, right? Because it's a second home for a lot of people.

So anybody else using a different service? And I'm not talking about, yes, the land voices, things like that. But I'm talking about just for just to grab information, just to grab the names or phone numbers or actual addresses so that we could send postcards and that stuff. Right. PropStream is the other one. Yes, that's the other one that we use. but PropStream works really well. Once again, it's a little bit of a service, but it's not much.

But that's without a doubt, if you don't have someone entitled, I'd be using PropStream or another service versus going in and trying to find it through county records because that's going to take a lot of time. It's worth it to pay a little bit of money for a service that gets it to you. And we'll talk about that here in a minute. All right. So there you go. I have 113 and I think I put 72 hours expired.

113. Okay. Same concept, though. We're trying to, when we call them, right? We're trying to do what? What are our steps, right? What are we trying to get when we call on expired? Anybody, what is the main goal here, right?

Obviously, yes, an appointment. But what are you trying to pull out of them, right? What are we trying to pull out of them? There's two main things I want out of that phone call. Why it wasn't sold? What's that? Why it wasn't sold? Yes, but I don't want to get into that just yet, but 100%.

That's one of them. I want to figure out why they feel like, why do you feel like it didn't get sold, right? I want to know that, right? I want them to be a little frustrated, but I also want to look, I get that, man. Let me ask you a better question. So why were you looking to sell in the first place? That's my follow-up question. man, I'm just really trying to, you know, get rid of this thing so I could buy this other property

or put into commercial real estate or whatever it might be, right? So it's those two things. Why do you think it didn't get sold? And then, hey, look, let me ask you a better question. Why are we looking to sell in the first place? Hey, look, if we were able to show you our six-step process that helped you sell that home, get you the, you know, price and terms, whatever their emotion or reason is, would you want to hear kind of how we do that? right that's that's it but you're getting the emotion you're getting the emotion into the why right i don't want frustrated emotion okay i want to know what it is but my father i can i don't want to close on that pissed off they didn't sell because the agent sucked i don't want to try to close on now i want to

close on that's what happened i understand that so now by the way when i'm when i am pitching him i'm it's called objecting based selling so if i know he was mad because the listing agent never returned his phone calls. He was mad because the listening agents never articulated the market and conditions and the way it was. If when I hear those things, now I'm like speaking to those things, hey, by the way, our track record for making sure that we have complete communication is one of the things that we really, really stress about in our company. So you're going to have constant communication with myself as well as our our team to make sure any questions are answered to get you absolute clarity. So there's no night.

You go to sleep, not knowing what's going on with your home. Maybe he said, you know, the, the market conditions. I wasn't told, there was no plan. Hey, look, we actually have an entire game plan for you. This is a 30 day, 60 day, 90 day, 20 day, 120 day plan that's going to help you understand what's coming next if we didn't hit certain numbers, right? Showings or offers. When we go this way, if it's not enough showings, this way if it's not enough offers. So you know ahead of time. So now I'm speaking to that frustration, objective based selling,

but I need to pull that out of him prior. Right. So that's the first question, right? And then, but once again, my last question is going to be, so what had you wanted to sell in the first place? Okay, any questions on that? That's the two main things. Okay, then when I pitch him,

when I go face to face, or maybe even on a call, depends on the situation, I am objective base selling that person. person. Okay. I'm going to speak to the pain point that he have with that last agent. Okay. Any questions? Drop into the chat. So there you go. There's three right there's four right there. Okay. So expire through MLS. The next one is writing letters to specific properties. Now there's, you know, a lot of wholesalers, they'll kind of do this. Also, you're obviously

could door not certain properties if it looks like it's condemned, you know, in a place that shouldn't be condemned or whatever. Like you see a home. like this does not the grass is really high and doesn't look like it's been taken care of it's probably an absentee owner and you got to go get the information but this one you can write letters to specific properties right if you know that certain parts of town they're selling pretty good and it's a hot neighborhood you're going to write a specific letter to a specific property ideally you're going to get their name right from prop stream or you know county records whatever it might be and you write a letter to them. How much does that cross you guys? Whatever postage is,

right? That's it. But zero dollars, right? So writing a letter to specific properties. Okay. Number six is Facebook and IG lives about specific neighborhoods. If you have a huge population, so in Denton, right, I'll give this one to Jeff, right? There's two neighborhoods on this road called 380 and one's called Savannah one is called Providence Village right and so there I don't know 5,000 homes in there which means there's what a lot of opportunity right I want to hit a big area because I know that there's going to be more people on it and now I could also specifically target people if I do Facebook ads and everything else but I want to go in those areas and I want to do specific things about yes it is it is hell's highway right I want to do specific neighborhood

man I want to give you guys a tour of this neighborhood right now I want to attract buyers to want to obviously buy there, but I will also want to show people who live there when they watch this video that I know not just about the neighborhood, but I know the hot points on how to get a home sold there faster than any other agent. So I'm doing specific neighborhood IG lives or Facebook lives. Okay, become the expert for those specific neighborhoods. Ideally, you don't want to go into a neighborhood. If your average price point, you're trying to get to 700, let's just say. But you keep doing it. videos of $300,000, right? You want to make sure you position your videos where you want to go

if you possibly can. All right. Number seven, email to the database. Okay. So how many leads, some of you guys have a lot of leads, right? 2000, 5,000, 20,000, like even if you have 100, it doesn't make a difference. Are you emailing your database about seller success stories? Who here does that? Let me ask that. Who here emails? your database about seller success stories. I'm not saying you did it once. I'm talking about you do this consistently. Say me or say yes or no if you do this.

Do you email them? Sky, I'm going to read that in a second because I know you probably just drop some amazing that's value in there. Yes or no? So Jazz says no. Do you email success stories of your seller? Jeff, let me ask you this. Do you do it?

Josh, do you do it? I know you guys got some good databases. No. Right. Testimonials, yes, Guy, but like a case study, essentially, right? Once again, going back to it, testimonial is different than case study. Case study is seller was felt this way before listing. Seller was nervous about getting an agent because of X, Y, and Z.

Seller then committed to this agent, aka you, and seller then had massive success when selling it. So the whole story behind it, not just the, the testimonial, but a case study about it. When people are like, oh, that's me, oh, that's me. If somebody just writes all the good and not how they felt prior, right, whenever I sell coaching, what are we going to talk about, right? Like, if I'm having an interview with somebody, say, like, what did you feel before you bought into coaching?

I was nervous. I didn't know if it was going to work, right? And then what happened? And then this happened, that happened. Oh, now we're your results. Because we need that person that's listening, but that's me. I'm fearful, right? on this seller side, hey, that's me.

I don't want to list with an agent because I'm, I don't think that they can do a job like I can, whatever. Okay? No, I don't. I have a briefcase. We need to send emails about success stories. So that's one thing you're going to be doing when you're out of here, right? If you have some success stories, you're going to go ahead and send them this email.

And I'm going to show you guys an email here in a second. How about buyer needs? A lot of you guys have buyers you're working with, right? Okay. You have a database, right? Maybe you have a database for the key. and his buyers, but they're probably also selling a home. There's got to be at least 25% of them are probably selling a home as well. Have you say say yes or no, have you sent out any emails

about your buyer needs? Okay. I'm going to show you one. Tammy, great job. I'll show you one right now. Let me stop this guy. I got to move it and show you one that I have found to work well. This is actually from somebody else, but it works well. Okay. So something very simple, right? Hey, looking for up to 550K, stately home with tons of sun space for a home office. I also need one that's 200K, tiny home. You know, look for something smaller. So here's what I need in this area.

Okay. Here's what I need anywhere. Okay. And then here's this place, right? And bonus, I need this one. So here's my 11 buyers I have working. Here's what I need. So a seller is like, ooh, my home is bright.

My home has a lot of sun that comes in. Now I go ahead and I can reach out to that person. Okay. Hey, by the way, I'm not in Riverside, but I am over here and it's very much matches what you guys are looking for. Or a buyer is going to see that like, man, this dude is out there like hunting for listings for 10 of his buyers. Like, I want to work with this person because I know he's going to hunt for what I need.

Do you guys see the two sides of it? You're going to get buyers from this as well. Okay. So let me go back to it. So that's just one, right? The buyer needs is going to get you. buyers as well as it's going to get you obviously some listings. And then another one you could do this is if you do it, marketing, you're marketing. I'll say it again, marketing, you're marketing.

What I mean, right? Let's just say someone on Andrew's team went ahead and they had a listing and it went live and seven days later that thing sold. Right? I'm not just saying I sold this in seven days. I'm saying an email out and like, how did we sell it in seven days? Here's the marketing we did that went ahead and got us this month's exposure, that got us 15 offers in the first seven days, that got us over-asking. So you're marketing, your marketing that has worked. Does that make sense, guys? Drop a yes into the chat.

That's making sense for these three emails you can send to your database. There's tons of them, by the way, but these three specifically. Yes, yes. Okay. Awesome. All right. Before I go to the next one. here. Sky dropped something in here. I just want to go back to it. Sky says if you write a letter

for a specific buyer would send a handwritten, we would send a handwritten letter each week for three to four weeks. Address them all in advance and put a date in a corner, make sure each is a little different, but mentions that you have sent them the last letter and that you would love a yes or a no if they're willing to sell. It works. We mailed to a street to buy lots and got three after a few weeks. So she got three listings just from that one. Basically, it's free. But yeah, obviously, so once again, postage, but it's absolutely free. She got three listings for that one approach. I love it. So writing letters to specific properties actually help, right? But we got to go out there and do it. Okay. Number eight,

then we'll keep moving on this thing is Facebook and IG post. That's it, right? It's free. I'm not the person to say go out and post nonstop real estate related, content, right, as far as just sold, just sold. Nobody is going to watch or look at your stuff if you're just posting just sold, just sold, right? But you can post on there your buyer needs, right? Oh, I got a home that match with it. So just like that letter, you can do a very similar Facebook post, obviously not as many people, you know, two or three buyers, this is what they're looking for, but making sure that you're putting it out there that you have buyers or you're looking for listings, whatever it might be, but continually put on their Facebook or IG that you

are an active agent because sometimes people don't realize you are. Okay. Number nine is how to sell your home for top dollar masterclass. Right. I know Janie's on here. She's done some first time home buyer classes and some other things. Has anybody done a how to sell your home for top dollar masterclass? Has anybody done this? I want to, I'm curious. So this works really well. Once again, you don't need a hundred people on there, right? You just need one that's going to buy or one that's going to list with you. So I don't care if one jumps on there if that person is going to list with you. The goal is not to have 100 people and zero people want to list with you.

Yes, we want to get as many people as possible. But the goal is to have a process that you go through that they're like, this is amazing. And then they realize there's no way to hell I'm going to be able to do this on my own. and they ask you to help them list their property. Okay. So, Janie says, I'm doing it in 2024 and planning to do Pando style versus a class.

Love it, right? That's fine too. Right, that is fine too, however you want to do it and mix it up, right? Janie, if you see success in that,

they keep doing it. If you see maybe it wasn't as successful, then just flip it and switch it. But it had to sell your home for top dollar masterclass. This once again goes back to emailing your database, Facebook and IG post, going ahead and hitting, specific properties, right?

Postcards, we'll talk about in a second. There's so many ways to go ahead and approach it. Last but at least, number 10 is you connect with builders. Now, builders do have sometimes different commissions they give and sometimes it's not as sexy as you want. But there are builders out there that would work with you, and you can go ahead and get 5, 10, 15, 20, 100 homes pending on obviously the community and the builder.

that you can go ahead and be the exclusive listing agent for. So connect with builders. Connect with builders that will get you in front of homes for you to be the listing agent when those homes get developed. So those are 10 ways, okay? Way one, home evaluation landing page or something kind of big like how, like Gretchen has it. Number two, door knocking.

Not just five to the left, five to the right. I'm talking about scour the neighborhood. Number three, Fisbo through Zillow. Number four, expired through the MLS. Number five is write letters to specific properties. Number six, Facebook and IG Lives about specific neighborhoods. Number seven, email your database, these three types of emails. Number eight, Facebook and IG posts, make sure you guys saying on top of it.

Nine is how to say your home for top dollar masterclass, right, or workshop. And then last but at least, connecting with builders. Boom, and there you have it. That was the 10 Ways on How to Get Listings for Free. Hopefully you enjoyed it. Until next time, guys, don't wait for the door of opportunity to open. Go kick that damn door down. Take what is yours.