KGCI: Real Estate on Air - $300M Before 30 Homeless To Millionaire In Real Estate with Bo Palazola

Episode Date: September 22, 2025

SummaryIn this inspiring episode, we sit down with Bo Palazola, the real estate mogul who went from living out of his car to selling over $300 million in luxury real estate. Bo shares his journey and the mindset shifts, grit, and unconventional strategies that propelled him to the top of the luxury real estate market before the age of 30. He proves that with hard work and a relentless pursuit of excellence, you can achieve extraordinary success against all odds.Key TakeawaysEmbracing the Hustle: Bo began his career by knocking on 1,000 doors, demonstrating a commitment to relentless effort and unconventional methods from day one.Building a Network: He emphasizes the importance of building a robust network of buyers and sellers by investing time in top feeder markets, both nationally and globally.The Power of Digital Marketing: Bo highlights how he sold a multi-million dollar property with just a 32-second social media video, showcasing the effectiveness of innovative digital marketing in real estate.Consistency is Key: Bo attributes his success to consistent, hard work, and a refusal to be intimidated by the challenges of the industry. He works 90+ hours per week for his clients.Call-to-ActionWant to learn the secrets to selling multi-million dollar properties at a young age? Listen to the full episode on your favorite podcast platform and get inspired by Bo Palazola's incredible journey!

Welcome to the Gold Bar podcast, where we speak with some of the most successful real estate agents, investors, and business professionals in the world. My name is Juan Carlos Baranetti, and I was able to build my real estate business to the point where it makes me more than half a million dollars a year working 100% virtually from home. If your goal is to close more deals and build a real estate business that brings you wealth, happiness, and peace, then this podcast is for you. What's going on, everyone, Juan Calls Baranetia here, founder of Gold Bar, and you were listening to the luxury Will Estate podcast.

So I actually interviewed this gentleman maybe three years ago, and when I interviewed him, he was very young, 27 years old at the time, completely crushing it in the Breckenridge, Colorado market. But what I noticed that he was doing was a little bit different. He was going out of his way to build relationships with all of these developers and these builders. And basically what ended up happening was his entire vision just kind of manifest. And now he's working upwards of $300 million in active listings.

He's 31 years old. He's completely crushing the game. He's breaking records. And we have him back for 15 minutes with Bo Palazola. Let's get it, man. Bo, come on. Thanks, bud. Yeah, thanks for having me.

Thanks for coming on, man. We just got off stage. We're here in New York. We're doing this workshop. And everyone loved you, by the way. Just go ahead and give everyone a little bit of details on your story and your come up. Because how much do you have an active listings right now if you just factored in the new development over 600 million now six all right so double the 300 five developments 600 million

and exclusive listings over half a billion in exclusives but it wasn't always that way let's think them back to day one like what's the story what was the growing up i think you kind of nailed it on the head earlier when it and you said i manifested it i mean i speak my life into existence but i also live real estate it's my whole life i feel like if you really want this you have to do it every single day. And I'm just different, I think, in essence that I'm just being real throughout the journey and I'm not trying to be that like persona of something. I'm myself. I'm my character, right? You're being your true authentic self. And when you first started out, like, did you get your license like out of nowhere? Like, how did the actual beginning happen? My story is crazy. I mean,

it'd be longer than 15 minutes. But I mean, I literally was living in my car to making my first million for I was 27 years old to now top agent in my market, top 1% in the U.S. And I really am just starting. I think we've talked about that and we talked about it today. I mean, I, you know, I'm willing to be very vulnerable. And let people know that you are going to mess up, you know, and you are going to have setbacks. You are going to suffer.

And I've had a lot of that. I mean, I started, everyone knows kind of my story, but started at Remax, you know, got my first listing's off knocking on a thousand doors my first week in the business got my first listing two weeks in real estate from door knocking it didn't take me six months or a year to get a deal and i sold 20 million my first year in the business that's a what was your like what did you say when these people answered the door i mean you have to find a common ground and a common connection that's what i say um you know obviously you're going to get the door shoved you know slammed in your face but you know it's just being able to react very fast and having an elevator pitch down that doesn't sound like a salesman,

you know, you don't want to be cheesy, you want to be real, and you just want to get to know these people. That's the most important part. Something you mentioned on stage is that you were working 70, 80 hours a week for the last five years and your entire grind year one, you did an open house, how long? I mean, every day. I mean, I tell my new agents, like, you need to do open houses seven days a week to get into this business. But you did an open house for how many, like months? Oh, I did it, like, I did one open house every day until it sold. there's like six months every day. That is, like every single day, like the matter.

Literally, like rain, snow. I mean, I had, but I had clients like now, you know, new clients that were then at the time, just the nosy neighbors that were watching me set up the signs and they just kept seeing the consistency. I mean, what I've learned in this business is it's zero intimidation. You can't be intimidated by anyone. And it's consistency, you know, and by doing that, I was consistent. And then I sold that house for five or six million, got another one for seven million

and another one for around the same price. And I got, you know, made a million dollars almost right there off three deals. And that was because I literally showed up every day. I learned that the way I've had such success so fast is because I put real estate before my own life. And I'm not saying that's necessarily a good thing. And we can talk about that a little right now if we have time. But I went into a dark place because of that.

But let's talk about that a little bit. I know we don't have much time, but if you are doing 20, in your first year, isn't life good? Like, what happened after that? Well, I mean, my old managing broker at Sotheby said I was the hardest working agent he's ever seen in his life and that he knew right away that my market wasn't big enough for me. So I have a thing.

And I think, you know, you have to find golden nuggets. You know, you use that word throughout life. And you might, you know, go to one of these events and, you know, you might literally take away one word or one sentence, but that one word can change your whole life. you know so I feel like you you have to truly you know know know know make figure out a way to make it happen I love that now what's your goal moving forward because I see but I will say I'm always and always so one thing I was gonna say is I took a golden nugget from Ryan Surhan like he said that to me like

five years ago and I was first getting in the business I heard him say I'm always and always and I'm thinking what does that mean and for me it's like I'm always looking to always grow like I'm not satisfied with making 20 million a year I'm not satisfied with doing a hundred million a year. At this point, I'm getting to where I'm going to grow a billion dollar a year team. And I'm projecting to do it. I mean, at this point now, it's like if I just don't die, I'll do it. Because I think one thing is important that I've realized and that we've talked about too is time.

It takes time. So you have relentless work ethic. You're consistently just getting in front of people. I love it you always talking about your strategy when it comes to, like, networking. Like you're out here in New York. Like, tell us that story like literally last night. Yeah. Hey, Gold bar nation, real quick.

If you're a real estate agent stuck making between zero to $100,000 per year and want to go to more than half a million dollars a year in gross commissions, all while still actually having a life. We'd love for you to check out our platform at gold barcoaching.com where we're helping hundreds of agents do the same. If you're enjoying this podcast so far, please remember to leave us a review and share it with friends. That's all.

Let's get back to the podcast. Yeah, I mean, so I lean into every. situation. Again, it's living real estate. You know, I mean, obviously I don't have kids, don't have a family. I don't have anything that is holding me down so that obviously helps. But I feel like, too, if you know, you have a wife, you have a family, they can just be your rock. They can be your support system. They have to allow you to go out and do real estate. I say there's no wrong way of doing real estate. It's just doing real estate every day. Because you truly never know where your next deal is going to come from.

But you mentioned you went to a hotel last night and you were just like talking it up and Like now you have like a client like literally yeah I mean I but I mean yeah 15 million dollar buyer he wants to go down to Mexico City and and buy a property down there and I'm gonna fly down with him and help broker the deal I've learned that I'm really good at networking and commanding a room and I spend the money to do it I mean it takes money it takes money you know I mean you have to invest in your own brand and your own self if you really want to have success and you fake it to you make it I mean I you know that's a true saying in real estate you know I think Ryan Sarehan told a story once when he first started I mean he

He went to Chinatown and bought a fake Rolex. You know, I mean, that's real stuff. But no, I mean, I'm really good at leaning into situations and networking and doing it alone, you know, because it goes back to not being intimidated by anything. And, yeah, I like really nice hotels. I think it's important to travel where your clients are, travel where you want to be and where you want to meet people, and follow the wealth, you know. And, yeah, I mean, you know, it's expensive for sure.

but one one relationship that you meet in the lobby like last night you know get it that's a $2,000 a night hotel room will pay off 10 times. Good change your life. Yeah. So we got door knocking. We have you going out of your way to do tons of open houses consistently. You're meeting people when you're networking at luxury high-end locations like hotels and country clubs and ski lodges.

You have the lead. Bro, I started playing polo for this shit. No kidding. Yeah. I mean, like, I was around horses my whole life. My dad owned race horses growing up. And then we, you know, I grew up riding horses. So I knew, but I've never, never, like, ever thought I would ever play polo.

And it just dawned upon me that, you know, that's where wealth is. And if I know how to ride horses, then shit, I can learn how to play polo. No kidding. Yeah. And I've met clients from polo matches. So you're living your life or you're living your business through your own life. It's just like whatever you're doing on a day-to-day basis, that's your meeting clients 100%. So I'm truly never working because it's our life. You know what I mean?

I mean, my dad taught me this. He's like, you know, figure out what you're good at first in life and then find a way to make money doing it. Love it. And I'm really good at people and real estate. I know that God made me to help people and sell real estate. Amen. And now in regards to you doing a listing pitch. Like now you're meeting all these people. You're building relationships. They reach out to you like, Bo, I got to sell. But I'm also interviewing to other people. Like, how do you get knocked that listing down? at 100% like what do you do to get I mean I go I'm go I go in so confident that I know it's my listing before I even go in I mean typically what happens is they'll cancel those meetings whenever they meet with me but I always encourage people you know to pick what's best I mean I heard Tracy Tudor mention that and you know I'm not for everyone I get that but you know and I always have a dress down look I'm always very casual but that's that's just who I am

that's become my brand and my clients never questioned that because they know that I know the market better than anyone and my marketing is better than anyone that's you know that's what i take pride on is i go above and beyond on my marketing and my videos my photography um my print digital you know campaigns and they see that they see the quality the attention to detail they see that you know i'm there staging the properties myself i'm there making sure all the pillows are chopped in the middle and everything looks fucking perfect like that's important you know yeah and you know they just expect it to be done they don't even really you know they don't want to think about it, but they expect the best because they're very high net worth individuals and they want the

best. So I feel like, you know, I have become the best in my market through my consistency and work ethic and then just having an eye, you know, I mean, I had a billionaire once say, you know, be weird in a good way, be different in a good way. And I think that stuck with me. And then just really just telling them that, you know, there's no one better in that market. I mean, I've broken eight records now in my market, highest price in the history of that town, highest price in the history of the other town next door, highest price per square foot, highest price in the town representing buyer and seller, I mean, multiple records. So my track record now truly speaks for itself. And now you're going out of your way to, you're getting listings consistently.

How do you bring these multimillion dollar properties to market? Like what's your strategy there? Well, you know, like Flag said, I mean, it takes me about 10 days to two weeks. I don't cut corners. A lot of agents just, you know, use their friend as a photographer and, you know, they just half-ass everything. And they, you know, they leave. the soaps and the showers and the toothbrushes on the counter and you know and that stuff yeah adds up the little things add up so I tell my clients you know we're not rushing this process I say that I roll out the red carpet I call it blitz marketing I'm on every single marketing platform that we can be on possible and it you know I do it the right way I like to you know obviously get everything lined up

with my marketing team and then once we have the finished product we're ready to roll then I usually do you know a coming soon campaign first because with the new you know gnar rules you have to have it live within 24 hours um so i do that to create a buzz and then you know i'm big on the broker tour broker caravans just because i think one as a new agent in luxury you start to get these luxury listings you need the broker community to recognize that correct i love it man uh just to end off if you were starting from scratch what would you do differently take my finances more serious and not you know I I mean I was blowing and going you know I was making a million a year and I'm spending two million a year you know so I feel like you

know that's where I needed to learn was financial ignorance and as a real estate agent like obviously that's an important thing to to manage your business how much do you invest from your revenue back into your business is there like a percentage or I mean I mean, honestly, I invest everything in my brand. I mean, I, you know, again, I was financially ignorant for a long time, and I'm still learning what I need to do differently that way. But I'm not scared to spend the money because what I've learned is money's actually really easy to make,

and I'm good at making it. So as long as I wake up tomorrow, I make more money tomorrow. I love investing your personal brands. You have to. You have to. You have to. I mean, I was in Europe traveling around last week or last month for three weeks by myself, networking and I mean I only stayed at five-star hotels I only went to the nicest

restaurants didn't do any crazy things didn't do any shopping nothing just purely traveled and stayed at nice hotels and in three weeks I spent like 42 grand oh my goodness but you made some context a hell yeah yeah love it that will pay off 10 times I love it you know so I truly believe as a new agent take that first commission check take the 10th check you make and just reinvest the whole damn thing into your own brand your own business Love it, man. How can people find you? Main thing is Instagram, just Breck Rility on Instagram, and shoot me a DM and just let me know how I can help you.

Sounds like a plan. Thank you so much for listening. Once again, this is the Gold Bar Luxury Willis State Podcast. And if you're getting value from this, please subscribe. We look forward to seeing you on the next one. Bo, thank you so much, bro. Thank you, brother. Great event.