KGCI: Real Estate on Air - 5 Authentic Fall Lead Gen Strategies to Jumpstart Your Real Estate Pipeline

Episode Date: August 21, 2026

Summary:Tina Beliveau shares actionable lead generation and client retention strategies to help real estate agents boost business after a market slowdown. She details her process for executin...g a high-converting school calendar magnet giveaway and leveraging local Facebook group promotions to capture buyer and seller leads. Additionally, she breaks down three upcoming seasonal community events—a local business owner networking coffee, a low-maintenance toddler pumpkin painting party, and an annual client pie party—explaining how to execute each seamlessly to deepen sphere-of-influence relationships.

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Starting point is 00:00:01 Welcome to the high-performance agent podcast. I'm your host, Tina Beliveau, and I'm an expert in real estate marketing, social media, technology, and systems. I'm here to teach you how to build a sustainable and consistent business that supports your dream life. Through my repeat, referral and relationship-driven systems, I've built a team that sold nearly 2,000 homes over my 20 years in the industry. In this podcast, I keep it real and share exactly what I do, and more importantly, how you can do it too. If you're ready to scale faster, work smarter, and generate more leads from your sphere, please check out High Performance Agent Academy, my 12-month course packed with plug-in-play systems, done for you marketing, and step-by-step strategies. You get my entire business in a box, plus coaching and personalized support for me every step of the way. Get all the details at Tinabelovo.com slash academy. Hello, hello. Welcome back to the High Performance Agent Podcast. I'm Tina, glad you're here. I'm recording this sitting in my backyard as summer wraps up.
Starting point is 00:01:07 So I hope you don't get any background noise, but I have something on my mind and I wanted to record it while I was feeling inspired and energetic about it. So this is, this market has been really rough this summer. I think it was probably right around June 1st when things in Baltimore got a lot slower. listings slowing down with both big prices and also speed of sale, number of showings, number of offers, lower buyer lead flow. And, you know, there were a couple big picture thoughts I had about it. Like one, you know, I feel like it was an after effect of the economic instability that kind of kicked off around April 1st when all the tariff stuff started. And it was sort of this, I feel like, you know, the consumer market is always a little. you know, a step behind the news cycle, but eventually the kind of the vibe of economic instability
Starting point is 00:02:06 and, you know, just that persistent cost of living is catching up with consumers. So in my opinion, not to mention persistently high interest rates and at some point they will gradually improve, you know, maybe that's going to happen in September. More to come on that. But basically, I was like, okay, this macro thing is happening. I see it happening. What am I going to to do about it for my business. And first of all, I happened to have an exhausting spring for myself. It was lovely, but also very busy. I was covering a team member's maternity leave with pleasure, training several new team members, heavily involved in transactions while also trying to keep my academy business going. And it was just a lot. It was a lot. So when things slowed down,
Starting point is 00:02:54 I was like, okay, number one, I've been here before. I welcome this. I welcome this time because it's not going to last forever. I have years of proof that my business withstands all market cycles, and when it slows down, it eventually speeds back up later. So I welcomed it as a, okay, I'm going to, I'm going to just let this be. I'm not going to freak out. I'm not going to start going really hard on lead gen, because quite frankly, I didn't have it in me. And when I don't have it in me at this point in my life in my business, I can't even make myself. I used to be able to at least make myself go hard when I didn't feel like it. And I don't know that when I crashed out from my like end of workaholism cycle right around the end of 2019, it's like something changed in me
Starting point is 00:03:41 fundamentally. And like that person is is no longer there. I'm still driven. I'm still motivated. I'm still wildly ambitious. I still get really frustrated when things aren't moving as quickly or successfully as I perceive that they should be. But I, I just can't run and operate on fumes anymore. So that kind of informed my thought process, but, you know, quite frankly, like we have not had as many sales this summer as I would have liked or would have expected. And I'm just at a point now where I've recharged. Here we are, you know, the second to last week of August where I feel really ready to sink my teeth in and, you know, get things moving. And I posted this on Instagram the other day. Like, fall is my favorite time to lead generate because spring is more about servicing business than,
Starting point is 00:04:28 creating and yes, in an ideal world we're robots who are constantly creating, you know, staying on top of the lead generation and marketing side of our business at all times. And, you know, I pride myself on someone who has systems that do that, um, to a decent degree. And then there's the human side of, you know, when you're full up, you're full up. And I, you know, sometimes stop welcoming, getting busier when I feel like I'm at my capacity. So all that being said, I'm like, okay, seasonally, like some of my favorite things, are about to happen where I have the capacity and the energy and interest to get busy with business. Because I also wanted to enjoy my summer. I had a really rocky summer in some ways.
Starting point is 00:05:12 An immediate family member was in the hospital for weeks and it was so awful, so scary, and they're home now, they're okay. But it was also very sobering to be like, what are my priorities? My priorities are my family. And by, you know, my own kids, myself, my parents, my husband, and that everything is secondary. And it is so key to me to live in alignment with that family first, which sounds like such like a nice thing to say. But for a long time, it was hard for me to really bring my business in alignment with that priority level. And now it's like so dear to me. And this summer was another reminder that you cannot get that time back when people are gone.
Starting point is 00:05:55 and when your kids are grown. So all that to say, I kind of spent some time making peace with the market and what I spent my time on, just looking really differently than I expected. I think if I look at the summer as like a 14 or 16 week period, I had a couple weeks that were wildly productive. Launching my agent Instagram account was a high point. Like I've been thinking about doing that for a long time. And I am so glad I finally took the dive. It is so nice to have a very specific focus for that one place. And I had a huge influx of people come along and follow, partially driven by my magnet lead generation strategy. So if you're listening because of that, welcome. So so glad you're here. And that kind of leads to where I'm going. So I'm like, okay, it's September. I am,
Starting point is 00:06:42 I'm ready to go. I'm teeing things up. I'm going to be putting a lot more on my plate temporarily. And this is like a season where I feel not just ready to do that, but excited. So basically, the point of this episode, besides giving you maybe a little bit of a window into my mind and what it feels like to be me and run a business that looks like mine, because I think sometimes it's so easy to romanticize what other people are doing and what it must feel like for them and what it must really be like for them and how much money they're really making. And I think real estate is such a truth is such an elusive thing in our industry. And I try to give as much truth as I can, especially in the podcast form, because I feel like it almost feels confessional for me.
Starting point is 00:07:22 So the point of this episode is to share five things I'm doing for lead generation right now to create new relationships and strengthen my existing relationships and tea up more business. This is all predicated on the fact that I have a lot of working systems. I have a CRM that I love. I have everyone I've ever met and done a deal with and more is in my database. I have super consistent high quality email marketing going out to those people at all times. and I have a very consistent social media presence. I do wish that I was doing things even more laser focused with my Instagram specifically, my client-facing Instagram, and that's something
Starting point is 00:08:05 that I'm continually looking to work on. Like if I were to say that's one thing I could be doing differently. I wish I was showcasing more local real estate on my account. And that's something that has just not come as naturally for me because I'm behind the scenes in my business. And it just is like a lot of extra effort to acquire the content and whatever. Like if I was just out there showing houses and taking listings myself all day, I would just be taking five second videos of everything I'm doing and turning them into reels and just creating content. For me, it ends up being a little bit more engineered.
Starting point is 00:08:39 So what I'm instead focusing on is sharing what I am doing and all the local places I'm going and things I'm doing. I shared where I got my nails done recently. I share what I'm up to with like updating and decorating my house. So that's like my foundation. And that foundation pays my bills. That foundation supports my team. And I've been laying that foundation for a really long time and it works. It's high functioning. So what I'm sharing with you is kind of the cherry on top for growth and engagement. So if you have holes in the foundation I described, you don't have to have a foundation like mine and depending on who you are and how you tick. Some of that may not fit.
Starting point is 00:09:15 But I do think what I listed is pretty essential if you do want a relationship and referral-driven business that is fueled and kept alive by social media as opposed to tons of like face-to-face networking and politicking and having like lunches with past clients and coffees. And all of that is so great. Like I just literally do not have time for that. I could make the time, but then it would take away from time I spend with my family and on my academy and my podcast for agents and the coaching I do. do for agents. So that's kind of the trade-off that I've made. So what I'm doing, aside from that
Starting point is 00:09:50 foundation, I have two giveaways that I just executed and three events that I'm working on. So I just want to walk you through what I'm up to a little bit of like a debrief of what's working, what I'm doing next with the goal being to give you some nugget of something that you can run with, whether it's something you haven't done before or something that you're doing, have done before or are doing now, but can next level it and get better results, better efficiency, better strategy and outcomes versus just doing things for the sake of doing them. So first of all, I did my magnet giveaway. I have a very recent podcast episode all about that. So the concept is that I put a post up or a form up in various Facebook groups and on an Instagram post basically saying,
Starting point is 00:10:38 hey moms and parents, you know, parents overall, but definitely mom heavy. If you want to free magnet that goes on your fridge with a calendar of this year's school schedule, fill this form out, I'll mail you one for free, and thank you so much. And it's just, it's something people want. And the key to online lead capture and getting people to give you their contact information is to just find something they actually want. And then it's so much easier to get them to engage, to fill out, and to be excited about that, and to feel connected to you and your brand. This magnet is one of my best tools hands down. I also think other giveaways work really well.
Starting point is 00:11:18 I'll talk about that later. And there are actually a lot less work than the whole magnet project. But I do think the magnet project is something I'm happy to do once a year. I wouldn't want to do giveaways like this constantly because there's making the form, there's posting about it, there's ordering the magnets, there's mailing the magnets, there's communicating about the magnets. But also, like, I use all of those touchpoints as rapport building and brand building. But it's more than just throwing up a giveaway and giving away, you know, $100 gift card to like a local store or business or service that people really love.
Starting point is 00:11:50 So the magnet thing worked great for me. I have, and I actually have my form opened. I ordered 400 magnets. I shipped 300 directly from my supplier. But I have more people filling out the magnet form every day. And I'm just letting that roll. I think I'm at like 340 people right now. And the balance that the extra 100 magnets actually,
Starting point is 00:12:10 arrived at my doorstep the other day. I'm going to have a local teenager in my neighborhood, stuff the envelopes, stamp them, and then I'm just, I do have a printer at home. So like, I'm just going to do a mail merge and take my spreadsheet and mail the other, you know, 80 or 100 in early September to the people who have signed up for the magnets more recently. So what I'm doing now is I just imported all of my magnet requests into my CRM. I labeled and tagged anybody. who is a lead and you know if you're just listening to this as a sole agent you're going to follow up with your leads yourself I assign the leads to my team members and I kind of divvied them up between our three sales agents and they're all reaching out to anyone who said they're thinking of buying
Starting point is 00:12:54 selling moving or need a market analysis I gave them actually a ready to use email template and text template for any of those like use cases of buy versus sell versus et cetera even a voicemail script. So they're going to start hitting those people up and just making friendly outreach, getting in their inbox. And basically, it's sort of like casting a line out and seeing who's real. Some people who check the boxes on those forms are real. Some of them aren't. You find out who's real. Talk with them. Try to set an appointment. And if they're not ready for an appointment, set a task to yourself to check in again in like a month or so, put them on an MLS auto email drip, nurture them. And then also, you know, if they're going in your CRM, that means ideally they're
Starting point is 00:13:35 also going in your email marketing, maybe getting invited to a fall event. And that's just my system. And I just rinse and repeat as I add people to it gradually over the years. So that's what I'm up to with the magnet strategy. We had 10 leads that were buyer or seller or buy sell and 14 market value inquiries. So I am sure there's some business in there that we're going to take in the near future, plus long-term business, plus referrals from those people where they may be happy in their house, but maybe didn't love the realtor they worked with. And now they're going to refer me. And that happens a lot with the way I database build, whether that's in my CRM directly
Starting point is 00:14:11 or through my social media presence, especially Instagram, because I'm, like, heavy on stories. People reply to my stories. I build a relationship with them in the DMs. And then they refer me. Or they're like, oh, my gosh, I'm in my house. I've owned it for a year. And no one told me about this. No one told me about that.
Starting point is 00:14:27 I wish I'd known you. And that's when I pounce and say, like, I hear you. I've got you. Like, happy to give you my contractors and just do me a favor. If you know anyone that I can help, please, like, introduce me. And they're usually like, yes, thank you so much. Like, it's, it does help to, like, go to that point, though, and say, like, hey, I'm like, I'd love your support.
Starting point is 00:14:45 So that's what I'm up to with my Magnet giveaway. I also have a Facebook group, a local geographically focused Facebook group that I, I'm the founder, I'm the admin, and I run giveaways in there periodically for the same reason. I list build. I grow my database. I have people check the boxes if they're thinking of moving. moving. I put them all in my database. I reach out to the leads. And I also have a secondary email newsletter that just goes to that group of people. And it's all about that area. So I basically
Starting point is 00:15:17 send one email to my database, my entire database, the first of every month, give or take. That's like my monthly newsletter, if you will. And if you want that newsletter template, it's $19. You can buy it from me. It's called Email Made Easy. And it is in the notes of this podcast. If you scroll towards the bottom, there's like a list of my products and you can find it in there. On the 15th of the month, I send a slightly different newsletter just to my geographic niche, and I recap one or multiple interesting houses on the market or that have recently sold and do sort of that like local flavor. I also share things that are events that are happening specifically in the area locally, and it's rinse and repeat. I mean, my VA Googles and figures out a few things that are happening
Starting point is 00:16:00 event-wise, she finds a few listings with some criteria I've given her. I look at it really quick, put my eyes on it, maybe edit a few words, and push send. That newsletter, as well as my main client newsletter, I regularly get people replying and being like, I'm ready. When can you come over? I'm ready to sell my house. And then I'm like, oh, great, like, my team member's going to be there. Like, they don't even meet me. They're like, okay, great. Like, can't wait to have the Bellevue group. Like, it's just, it's branding. And it takes a long time to build this, but it's so worth it. and it's so profitable, and it's the best client types and interactions you can have when you do this.
Starting point is 00:16:34 So if you're not, if you don't have your people in a database, if you're not doing basic email marketing, please message me and I can point you in the right direction. There's multiple ways that I can help you with that from the simplest email template to a much more like big picture strategy of like really getting your shit together, as it were. Okay, so that's what I am doing with my giveaways for my geographic face.
Starting point is 00:16:57 group. I gave away something very locally focused, a dozen crabs because everyone loves crabs in Baltimore, to a really popular restaurant where people love to get their crabs. I had, I think, almost 200 people enter that giveaway, which is a pretty good outcome for the size of that group as well. And same thing. They're in the database now. We're reaching out to the leads. We have a similar email, text, voicemail script for reaching out. Basically, what we do is we call. If they don't answer, we leave a voicemail like a friendly like, hey, I'm reaching out. I'm Tina, you know you filled out this form, mentioned you want to buy. Would love to chat with you. Call me or text me anytime. That's the voicemail if they don't answer, plus an immediate text that mirrors almost that same thing,
Starting point is 00:17:40 because as you probably know, texts have a much higher open and response rate than calls and voicemails. So we make it easy. I also have an email follow-up that mirrors that, that I love to send out a day or two later if they don't call back or text back, hitting them up that way. And I say, hey, left you a voicemail the other day. Email might be easier. I just wanted to get on your radar. Here's my information. You mentioned this.
Starting point is 00:18:02 Here are some ways I can help you. And one of the things I do with buyers is I dangle, hey, if you're interested, I can show you some off market and coming soon properties. That is something people actually want that they, yes, they can find coming soon properties online. But just the idea that you might have something that isn't just accessible to them day to day is a great way to get a response. for sellers, what they often want for me more than anything is advice on what to do or not do for resale and or my good, affordable, reasonable, trustworthy contractors. And it's often a blend of that. And they're like, oh my gosh, thank you. Because, you know, it's that like mental labor and fear of
Starting point is 00:18:42 not knowing what to do or they don't know the right people. They, you know, they know if they need to paint the whole house, you know, for a lot of consumers. Like, they don't have connections. And obviously, you know that's why we're valuable. But what's helpful is not to just say, hey, if you're ready to sell, call me. It's like, no, hey, like, if you need my favorite contractor, like, let me know I can hook you up. And then if they reply, then that's my end to say, hey, can we come over? Can we help make sure you do the right things? Can we at least FaceTime? Can you send me pictures? Something to really engage, get more information and build a relationship. So that's what I'm up to with giveaways. That's all about, you know, generally like new database additions and new lead aquaq
Starting point is 00:19:21 And then what I'm up to with my events is mostly nurturing people in my database, but also capitalizing on my digital geographic farm, aka my geographic Facebook group. And by the way, I also have a free guide on how to build a Facebook group like mine. You can find that in the show resources. If you haven't seen that already, that's one of my most popular resources with agents. So I have three events on deck. Two in September. No, one in September, one in October, one in November.
Starting point is 00:19:51 That's a lot. I don't recommend you do three events in a row. I may regret it, but I do try to run with things when I feel inspired. So what I'm doing at the last week of September is I'm going to host for the first time an in-person networking meetup for business owners who are all in my digital geographic farm, who are in my geographic Facebook group. This is something that's been on my mind forever and I've never gotten around to it, even though these are the kinds of things that, in my opinion, are very easy to throw together. as long as you have a venue and maybe even someone who will like sponsor coffee and donuts and then you don't have to do anything except put together like an RSBP form and see who comes and whether it's three people or 30 people anyone who comes to network is just generally excited to meet a couple nice people. In fact, intimacy is a wonderful feature of like small events where you can actually connect with a handful of great people instead of making small talk and handing out a bunch of business cards.
Starting point is 00:20:49 So in a way, I'm like, why haven't I done this sooner? And I know why. I've been really focusing on my agent network, but I have this big group of people. Many of the people in there are business owners. In fact, it's all the people that are constantly wanting to spam the group and market their businesses and posts, you know, about their businesses every day. So basically, I do have a title company that is, they're like my go-to. They are based in the area that my group is in. And they do have a really nice meeting space. So that's, helps and I do I've had a few events there now so I reached out said hey can I have this event at your business and they're like of course of course we would love for you to bring a bunch of business owners in that will now know about our business and yes oh yeah and we'll provide breakfast I'm like great so I picked a date I like to do events about a month out unless they're complicated that's just enough time for me to plan and promote it and not feel like I'm behind the eight ball and then what I did for events I really like to use event bright for RSVPs where They're generally event bright is really good because it's free, even if you're having paid tickets, which I'm not for this.
Starting point is 00:21:55 And it will automatically remind people before the event a few times, which is so essential. Like just the automation of that is really, really critical. So I just threw up a really basic event right. I was a little at a loss for what to call it. I put it into chat, GPT. I ended up, I'm calling it something really basic. It's literally Lutherville, Timonium, business owner, networking coffee. It's kind of a mouthful, but like you read it, you know exactly what it is.
Starting point is 00:22:18 and you know if it's for you or not. Made a description. I've got the link ready. And I'm going to just post it in my group once a week leading up to the event and just say, like, please RSVP. So we have a headcount. Any business owner is welcome. See you then.
Starting point is 00:22:32 So my goal with this, first of all, people are going to sign up an event right. That's more lead capture for me. And these are definitely going to be some people who have never filled out my other giveaways. So definitely going to get some database growth about it. What I'm most excited about is taking my online relationship, to in-person level. And I am certain that there are some like-minded people that are going to come to that event who will start referring the business and I'll start referring them too. Business-to-business networking is such a beautiful thing, especially if you are engaging people who
Starting point is 00:23:04 are in the home services space. Like, I used to do networking groups back in the day where it was more people who like, I couldn't refer to them that easily and they couldn't refer to me that easily like they sold advertising they you know sold commercial products that have nothing to do with me but if i'm putting together a group where there's like lawn people painters contractors alarm system sales reps like all this stuff that like i deal with all the time and they deal with you know people like me so i'm really excited even if i just pick up one new relationship from that session that starts sending me business that is such a win and it builds my brand creates more goodwill, makes my group even stronger. I'm sure some of those people are going to bring a friend.
Starting point is 00:23:47 So I'm pumped about that, and I'm going to keep it really low lift. I'm not going to stress about who's coming. I'm just going to promote it in the group once a week with scheduled posts. I will mention it in the forthcoming newsletter that's going to go out mid-month to that associated email list, and then I'm going to see who comes, and I'm going to let my title company pay for the refreshments, and it's one less thing for me to spend money on. So that's my September event. I'm excited about it. In October, this was a little bit of a, this is the one where I'm like, am I going to regret this? We'll find out. I moved into my new house almost a year ago. I do have a nice backyard and I've had a dream of doing some sort of like very toddler specific and like young
Starting point is 00:24:28 child specific event here. We had an Easter egg hunt here in the spring and it was awesome. That is definitely going to be a mainstay of my events moving forward. So I'm like, you know what? Let's do something with pumpkins. Like, I used to do an event at a farm every year. But it always, that was like a big, bigger, more expensive, complicated event. And it always fell too close to pie party. And it felt like two big events at once. It was too much for me. So what I'm going to do here is more of like a low-key small group pumpkin painting party. We're calling it like paint a pumpkin is like the working title of the event. I'm going to invite not my whole database. Because for me, my whole database is like everyone that's in there, whether you've transacted with me or not, and I just have your contact info. I'm inviting past
Starting point is 00:25:13 clients and referral sources only, which is still a very large swath of people. But of course, not all of them have young children or grandchildren. So I'm not expecting hordes of people to come. So I'm just throwing that together. I already got my lender on board. I'm going to ask him to just buy and bring or deliver all the pumpkins a day before for however many kids come. I'm probably going to rent some small low tables because I don't really have what I need. And I will say, my nanny has turned out to be my secret weapon with my events. She is so good at like planning crafts, putting everything together. I'm very blessed to have her. And part of why I'm saying this is, I don't do the things I do alone. And also, you probably have someone amazing right under your nose
Starting point is 00:25:59 who can help you. There are always artsy people around who love this stuff. So if, you know, if you're like, I want to do this, but I don't know exactly like where to go with it. Like I haven't had a pumpkin painting party to get before. Like she's going to think through more about what paint is going to dry the fastest and what snacks make sense and all of that. We're going to have it on, I think a Saturday or Sunday morning. I think it's the first weekend in October. I'm going to do it at 10 a.m. I'm going to have, I think, again, I'm going to do Dunkin' Donuts.
Starting point is 00:26:27 Like I'm not going to do like expensive catering or a food truck. I'm just going to have coffee for the parents, munchkins, maybe a fruit platter. simple. I've learned with kids events too, like, don't overdo it. Like simple is, simple is better. And I'm expecting this won't be huge. And I'm going to celebrate that because I want to actually talk to people. The downside to our pie party is it's gotten so big that it feels a little bit transactional because it's just, you know, people are roaring through getting their pie moving on. Some stay and talk. Some don't. But I get tied up handing out pies and I don't really get to connect. Part of what I loved about the Easter egg hunt this past spring was that it was just freeform.
Starting point is 00:27:08 People were here. They were here for an hour to two hours between, you know, before the hunt and after. And I really connected. And there's something about like having all the kids running around where it felt like everyone could make small talk with each other, even though they didn't necessarily know each other. So I'm looking to replicate that same sweet, connected energy with my pumpkin painting party. So if I have 20 or 30 kids here, I'll be happy. be it could be more. I'm also thinking, depending on the vibe, once we start preschool, that I will, my daughter's starting a two's class this fall, which I cannot believe. And my son is in pre-K. So I will probably invite both classes and just be like, hey, I'm having this. Like,
Starting point is 00:27:48 let me know if you want to come. I will probably keep it a little more easy, breezy and just email those people and not like send them my event bright just so it doesn't feel too businessy and just like play it really cool and then work on adding them to my database, you know, big picture. So that's my plan for that. I am excited about it. If it, you know, there's always a chance with events like this that I'm like, ooh, this was like more than I bargained for.
Starting point is 00:28:14 So just got to keep a very simple mission in mind. Some snacks, one craft, and you know how kids are. They get crazy or have tantrums and everyone's ready to go after an hour anyway. So that's going to be a new experiment. you know, when my business was cooking at its highest level, I was doing quarterly events. Since COVID, I've paired down to two events a year with sometimes a third auxiliary small, easy event, which is definitely what feels most doable for me. This is kind of dipping my toe in the water of like, how can I add like one or two more
Starting point is 00:28:47 events a year that like do touch like the best and most important part of my database, but don't take a ton out of me. So that's the thought process behind that. And then in November, I am doing my annual pie party, which is our signature client appreciation event. I've been doing this event. I've done it at least 10 times over the last 20 years. We've been doing it every year in a row since 2019. I kind of tried some other things for a few years.
Starting point is 00:29:15 We have that dialed in to a science. Two things for you, if you want to have a pie party and you've never done one before, or if you've done it before, but there was a lot of room for improvement with everything, How many people came, how many people actually got the pie, how many people tagged you and thanked you, how many referrals you got, like all the things we hope for from our parties, especially with pies. I have two really good resources. Number one, I packaged everything you need for a pie party into this really fun product called pie party in a box. It's a digital product. It's linked in my show notes.
Starting point is 00:29:50 It's my checklist, my templates, my event invitation template, my e-eatement, my e-eathingeat, my e-eathingeat. my email templates, my text templates. Literally, it's A to Z everything you need to know, do think about and plan for to have a really good pie party. You can buy that and it's really an incredible product. I launched it last year, but it was very close to Thanksgiving by the time I put everything together the way I wanted. And the people who used it loved it. And this year I'm trying to get the word out way earlier for people who want that kit. I also have a podcast. I also have a podcast, walking you through that and everything with my pie party. That's like a free resource. You could start with that, listen to it, maybe buy the pie party in a box if you want. You will just
Starting point is 00:30:36 need to scroll back into my library and find it. I'll try to also link that up in the show notes here. So right now, I have saved the date with our venue and my team. So late August, I've got a date. And I have also just, I have a Facebook group for my clients, which is so nice. I use it to like get the word out about events and just do warm touches that have nothing to do with like marketing and listings and stuff like that. And I did put out there, hey everyone, like it's happening, save the date. So that's where I'm at with that. And then I'll start planning that more in late September. I try to get my order form out at some point in October, close out orders by early November, maybe the second week of November at the latest. And then we always have the party the Monday before
Starting point is 00:31:21 Thanksgiving. I used to do it the Tuesday or Wednesday. before, I found that I got better attendance on Monday. A lot of people haven't left town yet, and they get the pie. And they may save it for Thanksgiving. They may eat it that night. I have a lot of people that eat it that night. But that's been a way for me to maximize the attendance and connect with more people and not have so many people go, oh, man, I'm leaving town that day. Or the other issue I had when I used to have it really close to Thanksgiving is traffic's really bad. And then people would like literally give up on coming to the party once they like got on the highway and found out it was going to be a nightmare. So that is my brain dump. I know it's a lot. You know, I have a
Starting point is 00:31:57 whole team. I have a full-time administrator. I have a VA. I have a marketing assistant. And I do have a nanny who helps me with my events. And I have years of practice. So as always, like, don't compare to me. Don't try to do it all. But I'm hoping there's a kernel in everything I shared with you in this episode of something you can do that would move your business forward, grow your database or nurture who you have, level up your game, and get more business cooking for the fall and for 2026. As always, I love questions. I love feedback. I love hearing your wins. Follow me on my new account at High Performance Agent on Instagram and shoot me a message and let me know if you're going to implement something from this or if you have a question or need a word of advice. If you need one of
Starting point is 00:32:40 these resources and just want me to, you know, hand you the link. Happy to chit chat with you. And I will see you soon on my next episode. I hope you enjoyed this episode of the high performance agent podcast. Make sure to subscribe so you don't miss the next one. I check the show notes for links to all of my resources, including my course, High Performance Agent Academy. And please come say hi on Instagram. You can find me at Tina Beliveau. Talk to you soon.

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