KGCI: Real Estate on Air - 5 Lessons to Thrive in 2025 - Generating Leads without Social Media

Episode Date: May 19, 2025

Welcome to the Real Estate Survival Guide, the show that teaches realtors how to create a thriving real estate business. What is up, guys? Welcome to today's episode of the Real Estate Survival Guide podcast. So excited to have you with me and continue our series as we dive into the second lesson in our series, five lessons to thrive in 2025. Hope you really enjoyed last week's episode talking about mastering the basics and excited to jump in with you on today's episode. episode. So, you know, I told you guys that I reached out to agents, you know, some that are getting licensed, some that are already licensed, like lessons that would really help them. And I'm excited to bring you guys today's episode because we're going to be talking about how to generate leads

without social media. So I'll kind of share a story with you guys and the person's going to know who they are, but we'll call them Sam. So the episode's inspired by a soon-to-be agent I know and we'll call him Sam. So he has another job. His unique situation prevents him from being public about real estate once he gets his license. And so he asked, okay, how do I grow my business without social media? There are ways to do it and we'll talk about it. But I also want Sam to remember you don't have to completely throw out the baby with the bathwater, right, completely get rid of social media. And so let's explore how you can do that, right? So again, his situation's very unique because of current job. So for many agents, that might be a huge limitation, right? But you can still be in real estate and

have another job, right? So, and I'll talk about some of these practical strategies, but you don't have to be out there publicly posting, right? I do it every day, almost every day, right? So I'm on Instagram, LinkedIn, Facebook, and kind of share the same post across all platforms, but that doesn't always work for everyone. And so Sam can still focus on connections privately, even using social media, right? So if I pull up my Facebook today, I can go over there and tell you that nine of my friends have a birthday today as I record this. So I can message these people, check in with them, wish them a happy birthday, and just do something different, right? What we've talked about previously is how you don't have to write yeah I want you to be public if you have the

option to do that but if you can't because of like sam's job okay there's still ways to use social media so instead of relying on public post sam can focus on private messages right send personalized messages birthday congratulating them on milestones simply checking in right if i scroll right on my Facebook. There's a lot of people talking about the Eagles winning their big playoff game to go to the Super Bowl on Sunday the 26th, right? So I can check in with these people, say, what a great game, things like that, without it being a public comment. You know, I can send a message to somebody like Jimmy, somebody like Jay and all these people talking about the game or maybe they had a child, right, talking about their life and how they're doing, right? You can still check in with people

without being public on social media. So it reminds me so much of Vincent Paglisi's hour of giving, where he dedicates an hour of every day to making meaningful connections, offering help, building trust. So Sam, you can apply a similar strategy. You can focus on authentic connections, and through that, generate referrals, build a thriving business with ever publicly posting about real estate.

You know, here's something else I've talked to you guys about. I go through every single Facebook message and reply. I go through every text message and reply. And so I just want you guys to know that just building relationships and caring about people is a strategy and people see that and it brings me business. So let's talk about like some other actionable ways that Sam and you can grow your real estate business without public social media, right? We talked about Facebook message with personalized messages. You can use audio and video message and Facebook messenger in text, right? you can adapt the hour of giving right take one hour each day even start with 15 minutes or 30 minutes

to reach out to people in your sphere offer value listen to their needs build genuine connections and just check in right here's another one leverage community involvement right so local networking events right at the association of realtors right church etc join community organizations right volunteer you know i recently had a friend who volunteered at water street rescue mission it's a place downtown to help those that are homeless, right? Go and volunteer, and these in-person interactions often leave to business opportunities, right? Now, I want to be very clear, like, if you do something like volunteer, you're not going in there trying to sell a house. What you are doing is building authentic connections. It's so funny. I was at a Phillies event the other day at the ballpark

last week with my dad, and it's just so funny. I got talking to somebody and their son's a realtor or whatever. And so going to these events creates opportunities that you didn't know were there, right? There's tons of opportunities, too, to just connect with your network. You know, for Sam and others of you out there, think about how often people reach out to you, right? One of the things I've noticed, and me and my wife often say this is sometimes we feel like, you know, you can feel disconnected, right? Because people don't reach out to you. Well, what can I do about that if people don't reach out to me is reach out to them, right? Build relationships with people. Pick up the phone and call somebody. I'm all about like the text and Facebook messenger and all that, but it can be like very

disconnected. It can feel impersonal and it can really leave you desiring for real authentic connections. You know, me and my wife often comment about how much we've really appreciated our new church because we've found those authentic connections and it's been a huge blessing to us. So here are a couple other ways. Now, again, some of these I don't do because I'm using public social media and that's okay, right? But, you know, coffee meetups, happy hours, casual networking events, you can go to these without having to publicly post on social media and connect with people. Open houses, cold calls, calling expired, right?

A lot of those things I don't do, you know, and I really haven't. I think I did cold calling one day of my career at the office and I decided that day I was never going to do it again. But there are all sorts of ways, right, hosting open houses can do on the weekends, right? There are so many different ways where you can build your real estate business without being public on social media. Another thing I want to say, and this is something I want to share with Sam, but also the rest of you, is one of the great things about being in real estate is you can refer deals to basically anyone in the world, right? So I know that this person, Sam, he's being called used to live out west. So even as you call those people out west, you can say

things like, like let's say you call your friend Jimmy. And Jimmy tells you he's getting ready to move. And you can say, oh, hey, by the way, I didn't know if you knew this. I'm a realtor now, you know, with EXP Realty or whatever company. And I wanted to let you know that I can actually help you. And Jimmy kind of says, oh, well, what do you mean? Well, you can refer a deal. No, there's no standard, right? Just like the commission thing and all that going back to August, right? But it can be 25, 30 percent of the commission that you can get when someone buys a home and you refer the deal. And again, sometimes 25 to 30 percent, but it's really whatever you negotiate with the other agent. And so maybe Jimmy says to Sam, well, why would I do that? What's the advantage? And Sam can say,

well, I can go and interview three, four, five agents instead of you having to interview them and then bring back to you like, okay, here are the five people and maybe you rank them or tell me who you would use if it were me out here out west, right? And so that's another way. You could just have calls. You could just get to know agents and maybe they have connections in the Lancaster area wherever you are, right? Those are other different ways of connections. So lots of different ways to do this. And again, I love social media. It's a powerful tool. I use it publicly, but there's so many ways to build a successful business, right? Now again, my main encouragement to Sam, which is, hey, let's use social media, but let's kind of use it a little bit behind the scenes

first before you can do it publicly slash if you ever can do it publicly. So do that, do social media on the back end, do community events, focus on authentic relationships and consistent outreach to people. When you do this, you can generate leads and you can can grow your business in real estate even without ever posting publicly. So I hope you guys enjoyed this episode. Next week, we will dive into how to create a streamlined systems and workflow in your business to make your business more efficient. So thank you guys for listening and I'll see you guys then. Thanks for listening to the Real Estate Survival Guide. If you enjoyed this episode, we would appreciate it if you'd leave us a review on iTunes. It helps others discover the

show. Thank you so much and we will see you on the next episode.