KGCI: Real Estate on Air - A Simple Framework for Email Marketing That Works with Liz Wilcox

Episode Date: March 22, 2026

Summary:Email marketing expert Liz Wilcox provides a refreshingly simple framework to help agents overcome writer's block and connect with their database. She details her "hook, story, call to action" method, arguing for simple, personality-driven emails over complex, image-heavy newsletters. Agents will learn a practical, easy-to-implement strategy for nurturing new leads and staying top-of-mind with their sphere of influence and past clients, using emails that people actually open and respond to.

Welcome to the Real Estate Survival Guide, the show that teaches realtors how to create a thriving real estate business. What is up, guys? So excited to be with you guys today and pumped to have you for today's episode. I'm super excited for today's episode and we have a great interview. It's been a while since we had an interview really outside of the Wolfpack. But I wanted to bring this interview to you guys. I actually recorded it a few months back and never was able to use it. because it's with my friend Liz Wilcox. And if you don't know Liz, please look her up, Google her,

because she has a lot of great lessons. You'll hear at the beginning, you know, her talk about her journey on the TV show Survivor and how fun that was and what she learned. But really, you'll hear a lot about not only what she does with email marketing, but you will hear a ton of just her being unabrously herself. from her time on Survivor to her business, what she does with email marketing and help people master emailing their clients. I'm incredibly proud of her. It's been awesome to watch her journey.

And what I really want you guys to take out of this as we go through this, you know, 40 minute interview is that people like Liz win when they are unabraceably themselves. if you want to win and have success in the real estate business, I want you to be yourself. I want you to be confident in who you are, not change for the people around you. You know, it's very interesting as we listen to Liz, you know, she was on the membership call and now on this podcast. Liz is herself, right? Fresh princess of email marketing is what she calls herself. And she, you know, she was unabrously herself on the TV show Survivor.

Some people hated that. Some people loved it. It certainly was polarizing, but I think a huge lesson from Liz is be your authentic self. I hope you get that from listening to her on this episode. And I hope as you think about what she's done in her business by being her authentic self and unabraceably and unashamed in that version of herself. I hope you can apply that to yourself here in 2025 in your real estate business. And I hope by doing that, you create a ton more success for yourself in your real estate business. this year. So appreciate you guys, love you guys. Thanks so much for listening. I hope you enjoy this

interview with my friend Liz Wilcox. I know a lot of people are going to have questions. Let's just spend a few minutes on it. And then let's get to the email stuff going from like the journey from like traveling RV to email marketing, all the things like let's talk a little bit about just for the group your journey on Survivor and maybe like maybe something some people don't even know that might have been missed on the show. Yeah. So with Survivor, I always say it was the best and worst thing that ever happened to me,

which I'm sure, you know, some of you can probably think, oh yeah, I know that feeling, right? Like it's incredibly stressful, but incredibly,

wow, I did that at the same time. So if I could sum up my survivor experience, I guess it would be playing Survivor and being on the show were two totally different experiences. So playing Survivor, and I know they, if you haven't seen the show, I looked like a mad

woman. So, but playing Survivor to me actually was kind of simple. Like John said, I know myself really, really well. And I work with people all the time. And so that was, you know, other than not eating, the game itself was actually relatively simple for me, but watching it back, I really had to remain rooted in who I am because, you know, they edit things, right? And of course, you're watching and it's like, oh, yeah, that's Liz, but also that's Liz starving, competing for a million dollars, slightly edited,

you know, condensed down into, I don't know, maybe an hour over 13 episodes, right? So it was, yeah, the best and the worst thing. It proved to me that, wow, I really can do just about anything. I ate less food than any other survivor contested in the history of the show. And I made it almost the whole way. I got fourth place. And if you make it to third place, you are in the finals. So I was the last person eliminated from the game. I made it 25 out of 26 days. And the more time passes, the more I'm like, that's pretty darn exceptional. So I'm taking the W. And see, guys, look, she wasn't answering, but I was messaging spoilers.

Right when she made it past the merge, I'm like, it said you were going to either make the merge or towards like the end. And she's again, like didn't say anything, but I was excited about it. But I think it was really cool to watch you because I, yes, you definitely said like, oh, I'm not looking for it. I don't say you guys go. But what I find interesting is like on the show and it's kind of guys, as we transition, it's kind of like our perception in real life.

There was, Brandon is on the show and he's also from Florida. And at one point he said in one of the episodes, that girl doesn't add up. I think you know what I'm going to say. Like, that girl doesn't add up. There's no way she's been on that many podcast episodes. And I'm like screaming at the TV. She's been on that many podcast episodes. That's how she built her business.

That's how she built her business. And so it's kind of funny too, like you actually were. That was the truth. Right. Yeah. You had been on that many podcast episodes. Yeah. So what's funny, and this is really on topic, is I went on and during the casting process,

one of the, whoever was interviewing me said, you know, Liz, most people in the beginning of the game, they try to blend in. But you don't seem like a person that could blend in, even if you tried. And it really got my wheels spinning about, yeah, I've spent my entire life trying to stand out, especially a business, you all know this, you know, especially as realtors, it can feel like you are, you know, swimming in a sea of other realtors, right? How can I stand out? And so it was like, okay, well, if I literally can't blend in, I've spent my entire, at least the last decade, building this business to stand out. And the business is so much a part of me. What am I going to do?

And so was at that point, I realized I'm going to not just hide my success because it is such a part of me. I came from, you know, almost nothing. And so now that I have something, I'm really proud of it. And I love sharing. Hence the 300 podcast. But it was for the game's sake, how can I exaggerate these parts of me? So people are like, oh, my gosh, Liz is just sort of wild and not take me. very seriously so that I could kind of skirt through the game.

And we'll stop the Survivor part with this. What I found so interesting was I like saw the under the radar game. And I'm like she is going to come to the final three if she can get there and like crush people because she's going to really share her story. Like there was, you know, we like rumored billionaire. If you Google Liz Wilcox, he'll say is she a billionaire? Because she kind of said like, I mean, there were quotes where you said, well, I don't really need a, you know, And again, they show the one part, like they were probably talking about, would people get remarried or are they married or in relationships? And you said, well, I might get remarried, but it would have to be somebody that's okay with me making money, which is, I mean, you're not a billionaire, but you do do well financially.

And then you kind of got looked at a certain way, but it's like, you should be proud of that. You should be proud as a single mom that you've built a business to take care of your daughter and your family. And what's so funny to me is the threats are not determined by the people watching the show. it's by the people playing because they were actually there for 20, whatever, 26 days. And I saw Kenzie, we won't spoil who wins Survivor guys, but I'll just say Kenzie, who was in the final three, wanted to get rid of you at the end. And so that tells me a lot that you were a big social threat. Even, yeah, there was some comments that were kind of like, oh, that's interesting,

but they took it like, okay, there's this hour-long conversation. They're like, let's take the 60-second thing that's going to make her look weird and put it on TV. And they do that for ratings. but what I'll say, guys, is like, let's, as we transition, Liz, we can't be afraid to be ourselves, speak our mind, and, you know, just kind of put ourselves out there because the people that hate you are going to hate you regardless, the people that love you are going to connect with you. And for all of you on this call, like, your clients need to see you. So we'll get to the real estate piece and buying your house there in Florida, but let's kind of go

all the way back. Can we get a brief journey from like the traveling RV all the way to what you're doing now and like, you know, maybe a few. Yeah. Yeah. Sure. I want to touch on that what John just said about like, oh, yeah, people will hate you, whatever. Like being on literally international television, Survivor is in under 25 countries and it's watched by millions and millions of people. If I can go through all the, you know, getting online and getting, you know, hail and things like, that and just seeing people dissect my personality and things like that. Y'all, I survived. And guess what? My business is growing. And guess what? People recognize me on the street

and thank me for, you know, being my true self. And the right people were attracted to me. Like before we hit record, you know, John showed me Jennifer's daughter and how she was like, oh my gosh, I love Liz. I want to miss school for this. So the right people will, see you, even if anyone else tries to make you look another way. So just lean in. Because it's really, even being seen in 125 countries, it really wasn't, you know, insomitable amount of hate. It was manageable. So, I want to start there. Now I'm crying twice. Now I'm crying twice. And I'm out. You know, it's like do you guys ever see George? He tells one joke and then he just leaves the meeting because he's like, that's the peak. I'm out. That's how I feel right now. But I will keep going

to answer John's original question. Yeah. So I started out in my online business journey as an RV travel blogger. I had bought an RV with my then husband because I hate cleaning and I hate spending money. So I figured small space, small mortgage payment, right? Small RV payment. And then I realized people could move around in like the RV had wheels. I was like, oh, what if what have I traveled around? But my husband at the time was in the military. And so I started this online blog and I started it as a business.

Just like nobody gets into realty, you know, as a hobby, right? Like you want to make money. It's the same as me. We have that in common. And so I started email marketing. because I would listen to podcasts and webinars and things like that. And everybody and their mother said, it's all about the email list.

It's all about the email list. You know, if you want to turn potential clients into real clients, get an email list, get an email list. So I got that going. And I just got really good at connecting with people. I found the more that I emailed,

the more that I put myself out there authentically, the more successful I became. the more people said, yep, Liz is for me or, nope, Liz is not for me. I'm going to go that correct. That's okay too, right? Because we only want to focus our energy, you know, on the people that it feels good to transact with, right? We've all had clients where it was like, oh my gosh, I do not want to get in the car and drive across town for this person. I see Madison like, did it yesterday. You know, like we all have that kind of client. We've all had that. but I just realized, yeah, the more I was myself, the more successful I became, the more I attracted, the right sort of people.

And I realized I was really, really good at emailing. And so I ended up selling that travel business to talk to people like you about the power of email. Yeah. And what I think, we talk a lot here about social media, but I think email is a big thing. But I think it's like being yourself, you know, I won't say who, but some of you in the membership, kind of know. And since this is going on the podcast, we won't say who. So someone told me at some point that all you care about is your money and how many clients

you have or how much money you make and your clients. And I'm like, I'm thinking, I do care about my clients. I do want to share that. Yesterday when I shared that Facebook post about Josh and Tiana, right? Like, I'm glad they were excited that their house was under contract. And I think so often, you know, we kind of feel like, oh, well, we can't be ourselves. We have to be careful what we say. I think, Liz, I'd love to hear you kind of.

share this. I didn't even, see, I didn't even preview for this part. I think, so sometimes, Liz, I even struggle with, hey, I want to be on social media, but I need to be like a humble way. Is there a way to kind of be like, hey, sort of in your face, but say it in a humble way where like people don't feel like I'm a big jerk or what's the balance of that? I always say, people always don't me like, Liz, you have a way of criticizing people and having them thank you. And so I always say like, okay, I'm going to say this with love. And I always ask, are you open to feedback right now? Are you open to changing your mind? Can I invite you to challenge yourselves? Things like that. And then I don't know. I just say, I'm going to say something with

love. And I hope you take it that way. And I know it's going to come out some type of way. So just setting that expectation, right, of, okay, I know. I know this. And I know. This might be hard, but just remember, I care about you in XYZ way. You know, are you open to hearing what I have to say? And I just find, you know, like sort of defenses come down if you set that expectation up front. Yeah, absolutely. So let's kind of talk.

I did kind of prepare a few questions. We won't get all of them because we're already 20 minutes in. But so you've built a strong personal brand. You've embraced things, right? Fresh princess of email marketing is what you call yourself, right? So you love 90s pop, right, N-Sync, yellow branding, all the things. Like, how did you kind of get comfortable showcasing this personal side of you? And kind of what advice would you give to like the realtors here on being brave enough

to incorporate their passions into their business? Yeah. So how I got started was that I didn't exactly do it. And I realized that I wasn't having a lot of fun and I wasn't really enjoying. my business. So I had our Vy couple blog and y'all, my ideal client was a man in his 60s. I was a woman in my 20s at the time. And, you know, I was having to talk to them about, you know, being semi-retired and what rig they wanted to buy and how cool it was. Their kids were going off to college. You know, things that I really, you know, I could relate to on a human level. But, you know, I was also hiding bits of my

personality. I was hiding how much I still love Insink because they probably never even heard of in sync or, you know, can't remember it. I, you know, I would share things about my travels, but I wasn't sharing just how educated I was. You know, I have a master's degree in leadership. I didn't think, you know, men in their 60s who were just trying to buy an RV gave a crap about that, right? And so after a few years of doing that, yeah, I was making money. The business was working, But I just kind of lost my zest for it. And so I knew when I sold that business and I went all in on email marketing, I was going to go all in on Liz, right?

I was going to be just, hey, this is who I am. And, you know, I want to attract the people that find it fun and sort of silly because I also know my topic is kind of hard and the opposite of silly. So if I can kind of be the lightness of it, then maybe, you know, they'll give it a shot. And so it was from this sort of trial and error of not being exactly myself, kind of hiding certain things that made me realize when I started this business, okay, I'm just going to go all in on me. You're going to like it or not. I don't want to attract clients that I can't stand or that just.

make me stressed out. I want people to know, like, or I take my business very seriously, but I don't take myself very seriously, right? I want people who I can get on a call with and joke with. I want people who just feel comfortable, right? And so the more comfortable I can feel with myself, the more that sort of client base just comes naturally. Yeah, absolutely.

So tell us, so the email marketing membership, I'm in it. It's great. We'll get you guys a link to, to join it and I have one I'll post in the group today. So $9 a month and you're on a live call every month. Like so many people would look at that and be like, no, that's a really dumb business model. You could charge 25 or 50 or $100 a month. And I'm not saying it's dumb. I'm saying, like, but what made you say like, no, I want it to be kind of that high value, lower price ticket item because I feel, and you know this. You could charge a lot more. Like what made you say,

no, I want to do it this way, my way. Yeah, well, number one, I care about people. I know email feels hard and I know that usually it's, I don't know, for lack of a better term, gate-cept, right? You have to spend a lot of money with people to write your emails for you or your email VA or something. It's expensive. But when you're first starting out, you really have a lot of money to spend, right? You're already spending on X, Y, and Z. Now you're telling me I have to spend it on email too if I'm going to learn it, right? And so I found that the $9 price tag just felt good for me. When I started, I didn't have a lot of money either.

It was like, you know, pulling teeth to convince myself and my then husband like, yes, we need WordPress. I need this. I need that, right? My husband thought it was a scam. I mean, it was like, you're being scammed. Blogging's not real. You know.

And I don't blame him for that. So, you know, it can be hard when you're first in those first few years. Like everything costs so much money. Know the payoff is there, right? But it can be hard and it can feel like you're being like nickeled and dined right before you see a payoff. So the $9 price tag was it for me in that way. And also, like, I don't actually like taking clients.

You know, I like turning off my computer when I turn off my computer, if you know what I mean. And I'm a single mom now. I got a lot of responsibility. So the $9 price tag also allows me to feel guilt-free when I turn off my computer to say, oh, I know Doug just emailed me, but he's paying $9. I will email him in the morning versus a client who might have been paying me. me seven to ten thousand dollars, I'm going to tell my daughter, give me just a second, which was a big thing that I didn't like doing. So you didn't even know, because this is just a conversation,

but the next question was about that balance. And you've done a really good job that, like, you couldn't have gone on Survivor had you not built this freedom. But I mean, I don't think I was in the group yet. Maybe I was. I don't know, but like, oh, hey guys, I'm traveling this summer. like I won't be around. I'm going to enjoy this summer with my daughter. And you did a lot of that, but you also were gone for, you know, 30-something days to go beyond Survivor.

There are realtors here where, like, if you were to say, like some of them can't even go away for two days. And I know because I've talked to them. So tell us about how you built that and how cool it is that you can be like, oh, yeah, I have a call for my group once a month. Yes, I work with Patricia and I build stuff.

But when Chelsea wants to do something, I can go and be with my daughter. And so the question really was, but you kind of did a good job getting there. It was like you've built a great job like by being bold, being authentic. Like how do you balance that? Like being yourself, but also like taking time to like turn it off, not work 24-7. Because I see people here on this call. We won't call them out.

And I've literally said, you cannot do this. You're running around ragged. You're showing, you know, these cheap homes or whatever. And it's not about the price, but it's like, guys, you cannot work 24-7. And I'll say to them, when was the last time you? you went away with your family? When was the last time you spent time with your husband? When was the last time you spent time with your kids? And I think that this group here and on the podcast could definitely, definitely need some encouragement with that on turning it off.

Yeah. Well, you just have to, number one, I, I just want to say like, money is very motivating. And it will make you do things that are really bad with your health and for the health of your family life, personal life, whatever you got going on, beyond. the computer screen, right? I totally, totally get that. If you did watch Survivor, you'll see I'm allergic to like a million foods. That's because I just pushed and push and pushed and pushed and until I couldn't push anymore. And my body was like, actually, you know, if you won't calm down, neither will we, and now you can't eat water mom. Anyway, I don't know the issues there. But I totally get it when it's like, well, I have to do this for basic necessities. And so,

one of the things I decided was what do I want my life to look like eventually, you know, in two, five years. It's like, I know I can't do it right now, but really taking the time to slow down to future pace myself. Okay, in two years, can I do I still want to? Am I going to be able to do the same thing I'm doing today? And if the answer is no, if I really love myself and say, I don't want to be doing this client work or I don't want to be, you know, showing homes all day, every day for pennies on the dollar it feels like. Then what do I have to do to have my left like XYZ later to only be showing a few homes or have repeat clients? And then just taking those little micro steps each day. I love this story from I'm a huge Will Smith fan.

I'm a show everybody on the call, my mug. and he's got this great story about somebody asking him, well, how did you become the top actor, paid actor of all time? He said, well, I never set out to do that. I just laid one brick as perfectly as a brick. One day I had my wall, right? And so it's not about, oh my gosh, I don't have this right now. I panic, it's, well, what can I do today to just move the needle really slowly?

And for me, that was to, and honestly, and I know you guys will get that, it was a grind at first. It was super early to do the client stuff, but I got to set two hours a day for myself Monday through Friday to do the thing that's eventually going to change my life, going to change my business model, change the way I interact with clients, et cetera. And the last thing I'll share is knowing your like monetary. enough number, like actually having a budget and saying, okay, when I hit this number, I've made enough for the months. And I'm going to stop working on whatever is distracting me from the bricks I need to lay over here to change my life. And so for me, when I had made that enough number for my business, I'm playing a wait for this. I don't know what that looks like. like for you, but I would say, oh yeah, get to that in two weeks, three weeks, six weeks,

whatever it was, because I knew I needed to come over here and study and build and talk to new people. I knew I needed those two hours. And if I had the enough number, if I had, and y'all, I think at the time it was like $7,000 a month I had to make. I was paying myself $3,400. and that was me paying two rents feeding three mouths like with my allergies. It was ramen noodles. But I was able to kind of squirrel away. Anything that I made on top of that 7,000 just went into savings, went into savings. And after I think I had planned for it to take two years, but in about nine months,

I was able to retire my client work. the current way I was doing business and move into what you see now where I'm just, you know, pushing out my membership, creating content, things like that. Yeah, love that. So, so I love what you said at the end because it's eventually like you pushed the clients away. There's realtors on this call and I think they almost feel like they have to take every client and maybe it is that number. We talk a lot on this group about like the box and it's basically like top is like high paying, high drama, high pain, low drama, low pain, low pain, high drama. And I say to them, what do you guys want?

I don't care about the dollar. I mean, we need to make money. I don't want the high drama. So if you're selling a million dollar house, but you're a ton of drama, I just don't want it. If you're selling a $50,000 mobile home, but you're a ton of drama, I don't want it. If you're selling $50,000 home, that's, you know, I make three grand, but it's low drama you don't really, you know, do annoy me or whatever. Like, I don't mean annoy, but like, we're good.

I mean, it is what it is. Yeah, but like which like, so how did you kind of, now it's like, hey, you join my membership. If you're annoying, we will kick you off the calls. You know, you can't ask 27 questions. But like, what would you say like to people about how to like really know what clients to, I guess allow to hire you and what clients to say, I'm sorry, you're not my ideal fit? Yeah. I think just learning to say, know and I know it's so hard when there's money right there and you need the money. And this was a hard lesson, but it was the best lesson I ever could have learned when I was taking clients when I said, oh, something else popped up. Like I know it's so hard to believe, you know, abundance

mindset. Like, you know, it's like, I roll whatever. I don't need mindset. I need cash lady. But like really, the cash will always be there. I don't. And y'all, I don't pay attention to news and maybe this is why I can just say no without thinking like I don't pay attention to the economy I don't pay attention to interest rates like y'all when I bought my house I was like I didn't know anything about anything I just was like this is the time to buy for me and there are millions of me out there I promise but you have to say no to those other people or you know have I don't know how you could have a process or you know that's john's expertise right but just being able to say, no, refer, right?

You've got friends that, you know, aren't learning this lesson yet. You can refer them, right? Or, you know, push them to this side. So just that, you know, you don't have to be rude about it. But it's like immediately this is just so stressful. You could even end the meeting. You know, I've got a great realtor for you. You know, I'm going to give you John's name.

Or, you know what I mean? And like, it's just you got to find a balance, but I'm not like the mindset lady and I hate when people are like, it's your mindset, but really like focusing on like when I say no to this, I can say yes to that is a really, really important lesson. And it's true. I know it's corny and back, especially when you need cash and, you know, your kids are asking for XYZ, but it's so, so true. Yeah. What I love about what you said is it's so true. I didn't, guys, look, I promise I didn't set her up, but I've said here on the group before, and I don't know if people in the podcast have heard this, is like, I remember saying yes to a mobile, and I'm not against mobile home guys. I'm not trying to be

that guy, but I remember saying yes to a mobile home and I never listed. Me and Maddie did one together this past year. We're never doing it again, right? Like I said yes to a mobile home listing, and I was like, it's really not my avatar. I shouldn't take it. I took it. I took it. I took it. it was the worst thing ever, a $50,000 house. And then the next day, I got referred a $1.3 million luxury home. And that was like, and the mobile home was more drama. And I also, so that's one point. Like you never know what's around the corner and everything you say yes to,

you have to say no to something else. So if you say yes to the mobile home, are you missing out on another opportunity tomorrow for one? Number two is you just don't want to, you don't want to deal with those clients. You really don't. And so another part of this that I want to say is like every person is in a different season. Liz, a few weeks go on the call, we did an avatar workshop.

So my avatar right now might be like, I need a first time home buyer because they're the easiest or whatever. And then in six months a year when I've kind of created financial freedom, that can change. And yes, I can hand off those deals. Hey, hey, look, Sarah, Heather, you know, Zach, this is going to be a lot of work. But you need business. It's a first time home buyer. I don't have the energy to show them 50 homes. homes, do you want it yes or no? And someone that's new that doesn't have any clients would say yes

to that, even knowing it's a lot because they're in a different season. So, I mean, Liz, I just appreciate that. And I think, yeah, it's simple, but like you got to say no to things or the right opportunities won't present themselves. Amen. Amen. So you've very bold in your branding. I'm sure people have, you've gotten backlash from that. I know people here have, like, with the boldness of the branding, like how do you handle that and when you get pushed back like or for anyone on the call that gets push back what would be like advice on like being willing to step out of their comfort zone kind of like me with the person I mentioned earlier I could be like yeah I suck I'm not going to post on social media but I had to learn that like I'm sorry you know whatever trauma you have that your

spouse can't keep a job basically like is not my problem I have to provide for my family but how do you kind of balance that you know pushback and people say that you know people say negative things about you. L.O.L. I got to do what I got to do. I have a stomach. I have a kid that has a stomach. And I also, like, very practically, I do keep a praise folder. And so, like, anytime I get a good email or somebody's like, oh, my gosh, Liz, you know, this or that kind of inspiration or, you know, for you, oh, we bought our dream home. Thank you so much. Like, I keep. that all in one place for those moments. And I know this is kind of corny, but when I'm like,

I don't want to do this or I'm never going to get there or, you know, my bricks have done fallout. It's like, I'm never going to get this wall. I do look back at that. And I'm like, oh, I have done some good things. I think it's important to and not just when you're feeling down, but to also kind of constantly be looking, like turning around and saying, this is how far I've come. and showing yourself evidence of, well, because I'm this way, positive things have happened. And so whenever I'm feeling down, it's like, well, what is the evidence your piece of crap? Or, you know, like, whatever it is the person has said. It's like, well, there's really no evidence or that evidence has been tampered with.

Like, it's not exactly the scene that went down. And so showing myself evidence of the positive, oh, when I act silly on a call, it relaxes my people. You know, when I act like myself, that lady calls me back that I met off zillo or whatever, right? And so proving to yourself over and over very consciously, you know, what is the evidence really, really helps when you get that pushback. And it's just that confidence of actually, I have evidence. of the opposite. And that's all, you know, that's enough for like that lizard brain to kind of go back there and for like the logical brain to be like, okay, let's keep moving.

Oh, love that. Love that. So for those of us on the call, we've got, I mean, we've got seasoned agents here that have been in the real estate business 15 years. We've got some that have been in less than a year. Some of us are still trying to find our authentic voice and our branding and our content. What advice would you give them about maybe like experience? experimenting with self-promotion and discovering what feels right.

I look around and I see a lot of people that are trying this on social media and trying to find the right fit. How often do I post? What do I post without being a jerk, etc. Yeah. So as far as social media posting, I always post like you are already a client of mine. Like you're already a customer and we're already best friends. I'm not using social media to try to find. people. I'm talking to the people that are already listening. That way, when someone discovers me,

it's like they're missing out on the conversation and they need to get in. Right. And so on social media in particular, it's not like, how much should I be self-promoting? How much should I just show this or that? It's just, if I'm talking to my favorite client, right? Johnny over here, he's always bringing me the deals. And I only want to talk to more Johnny's. Johnny is the only person I'm talking to on social media. I'm not worried about anything. I'm only wondering what Johnny needs to hear today. That way, again, when someone new comes in, right?

When Jeremy sees it, Jeremy is really similar to Johnny. He's liking. He's saving. He's following. Right. But if Ronica finds me, and she is nothing like Johnny, she can continue scrolling.

So it's less of this desperate attempt to feed the algorithm and master it and more of, I'm just going to talk to who I want to talk to. Even if you're future pacing, you don't even know Johnny yet. You just know he's out there, right? Just start talking to him right now.

And that's how I approach social media. Well, what I love about that and you might not even know this is I was in your free Facebook group and you were putting stuff out. Now, I've got to be honest, Liz, I'm just not doing the email thing yet. I need to eventually. Don't yell at me like, I'm not doing it. I know. This is why I stand here, guys.

Yeah, guys, for those of you listen on the podcast, Liz fell against her wall like she died. So I'm not, but you were posting in your free Facebook group. I saw it. I'm like, oh my gosh, like I need this. even if I just take this advice and convert it to my social media, I need this advice from Liz. And I literally, I think that day or a couple days later was like, I'm joining,

I'm joining her membership. And so that even is a point where I'm like, I joined the group because I joined the email marketing membership. Because in the group, you were talking as if I was already a member. And I'm like, wait a second. Why am I not on these calls? Why am I not on?

So I think that's, that's awesome. So I want to get to questions, and I'm sure people have them because you've built some incredible stuff and it's really cool to watch. Let's dive into it and we wanted to bring it up. So we want to talk about you finally buying a house and that real estate journey because you're talking to realtors. Let's talk. First of all, congratulations on buying a house. Thank you.

Let's kind of think. Yeah, you're welcome. Let's kind of talk about how you found that realtor because it was kind of random and they kind of were. their authentic self, which is encouragement for realtors here to be their authentic selves? Yeah. So this is, I mean, her name is D.D., first of all, so super fun, super perfect for me. What is funny is I just, you know, typical millennial. I was just on Zillow. I saw a little condo. I was thinking about moving six hours away and Zillow contacted me with somebody and, you know, the phone starts ringing or whatever, however it goes, I don't remember. But I hear this woman.

on the other line, hello, da-da-da, and we're talking. And she's like, I'm so sorry. And she has a thick Southern accent. I'm so sorry, honey. I'm at the hospital with my father right now. I just stepped outside. My cell service is so bad right now. And I was like, oh, my gosh, you know, you can take my number. You can call me back. She's like, no, no, this only been a minute. He's always in the hospital. He's old as hell. You know, like, and I was like, I love this woman. This woman is so comfortable right now. It's the same as what we just. said about social media like i'm not desperately trying to seek new clients she was just like hey girl you know this is you need maybe i can help you and uh i was looking at this really i don't know

for my area low cost it was a 200 250 000 little condo and she's like yeah can go over there maybe tomorrow for you you know just let me let me get uh old red out of the hospital or whatever the heck She was gone her grandpa or her dad. I can't remember. And it was so memorable, right? Like we didn't even really get to talk that long, but she was so comfortable. And I think when we're dealing in sales, especially any type of home is a high ticket item, right? Especially, you know, with any type of client, right?

And so the fact that she was so comfortable and kind of laissez-faire, like, oh, yeah, this is just my day-to-day made me feel comfortable. And so I talked to her a few times. She did some face-times with me on a couple of houses because, again, I was about six hours away. And finally, I came into town and we spent the day together. I think we went to three or four homes. And she was just so fun to work with. She made it seem like it was no big deal, right? She wasn't trying to crunch numbers with me. She wasn't, you know, she knew my budget, but she wasn't like, you know, even like in the shows you see, oh, this is slightly above your budget. You know, we weren't even like talking price, you know, but we were looking in my range. And she'd be like,

well, how do you feel? And during the whole process, though, she's telling me about her kids. She's just like we had known each other for a million years, right? So obviously, I bought the most expensive the house we looked at. You know, I felt so good the whole time. And this is coming from someone like, my mother never bought a home. You know, I never thought, I thought buying a home, I was like, that's a scam, I'm doing it, you know, and I was trying to buy the cheapest house I could so I could pay it off in a couple years. But just she made me so comfortable that I could actually feel like myself in the home and actually feel which one felt right. And you all know what I'm getting at, right? And so it was just, she was just her authentic self. She was totally who she was. And I even,

she even gave me some furniture because I was like, I don't even own any furniture. I was living in furnished homes for years. And I met her husband. I was like, oh, this really is who she is. She really is just a super generous with her time. And not, like, you don't even have. have to be extrovert. Like I didn't consider an extrovert. She just was very comfortable with what she was doing, what she was saying, and even in the negotiations, because we had a little back and forth. We had a little bidding work. She was like, I'm going to do whatever you want me to do. You know, we don't have to get crazy. If, you know, give me a number right now before we start this so that we don't push it and get you uncomfortable. She was just herself. And it was so,

fun to interact with her. I felt so comfortable. And yeah, that's my experience. I ended up buying her a million dollar home on the water because it just felt so comfortable that I could actually relax and choose the home I really, really wanted. Yeah, stop up putting Instagram stories of you right by the water because I know you live by the water because you're making a solace. So, but guys, before we get to quick queue at Liz was six hours away. The lady jumped on Facebook, said it's no big deal, talked about how do you feel? Like Liz never thought a million years she'd own a home, made her like, right, she was her authentic self, right, made me feel comfortable, low pressure. Like, this is what we all want to be. You can still be yourself

and not put pressure on people, right? I love the fact that she's willing to get on FaceTime, because I'll do that for clients. I actually have one tomorrow morning. They're like, oh, no one's ever been able to, willing to get on FaceTime. They're in Ohio. well, what do you mean? I got to do something for you. I got to do something for you. So I think that going above and beyond is really how we win in this business. It is. Yeah. And I'll say the last thing is like above and beyond, but I don't think it was stressing her. She was like, hey, girl, I just came from the gym. Of course I can look at that house. Like, it's right on the way. And even when we looked at the house I'm in right now, like she was in her gym clothes, right? Like, she was like, I'm sorry.

I'm so sweaty. Don't touch me. You know, and it was just that she was so, especially if you're working with first timers, I was so nervous. I was like, oh my gosh, I'm only doing this because my daughter, you know, she needs a stable home, whatever, whatever. But by the end, I was like, oh my gosh, I want to buy so many houses. And I've seriously been, because I'm waiting for Black Friday sales to come through. I've been like forcing myself not to text her because I'm looking at houses in my neighborhood. I'm like, I want to buy this whole neighborhood now. And she's the only person I will work with.

And like she did, it was just some random Zillow connection. It was crazy. Well, I love it, Liz. I want to honor your time. And I know people, these realtors, they got, they stack calls like this. So we're going to get out of here. But I just want to say thank you so much. Thank you for your willingness to come on.

Appreciate you. Proud of you. Your journey's been really fun. And I know people are already messaging me that this has been helpful. So we appreciate you so much. And thanks, everybody. We'll see everybody next week. And Liz, we appreciate you so much.

Bye, friends. Thanks, guys. See ya. Thanks for listening to the Real Estate Survival Guide. If you enjoyed this episode, we would appreciate it if you'd leave us a review on iTunes. It helps others discover the show. Thank you so much. And we will see you on the next episode.