KGCI: Real Estate on Air - Activating Your Prey Drive: A Real Estate Mindset

Episode Date: December 2, 2025

Summary:This episode is a deep dive into the "prey drive" mindset, a term for the relentless pursuit of goals. The host, Coach Randy Byrd, draws a parallel between a predator's hunt and an agent's drive to find and secure new business. The discussion is motivational and emphasizes the importance of a proactive, hunting mentality in lead generation. It provides a mindset shift from being passive and waiting for business to come to you to actively and strategically going after it. The content is focused on the internal drive and psychology required for consistent success.

Coach Michael Bert is known as America's coach. He's an expert in activating the prey-driving individuals as the founder to the greatness factory. He specializes in the art of crafting and optimizing business strategies. His coaching focuses deeply on the science of activation and success mastery. Let's get to know him. Welcome to Gogopreneur, where Gogo Bethke, your host, interviews badass rock star entrepreneurs of the world, figuring out who they are, how they got to where they're at, and the lessons. they learned along the way so you can learn those lessons and turn it into money let's go get them

coach michael bert i'm so excited that you hear finally this is in in motion right um when i decided to do the go go go proeneur podcast i wanted to start in the very first year right the people that i personally know and i look up to and get to interview them who they are how they got to where they at what are the lessons they learned along the way so So this is why you are here today. I want the world to get to know Coach Michael Byrd. I got to see you multiple times in person, go to your events, been at your, not resort. What would you call it?

What do you call the house in Florida? No, the house in Florida, too, that one too. But then what was the log cabin? Yeah, yeah, the lodge. I call that the lodge. That's right. So I guess I want to get to it all. I want to get to how do you go from being like, how, how,

do you grow up to be a basketball coach? How do you grow up to then be a coach that changes people's life? How do you buy all of this real estate? How did you start a greatness factory? How do you write books? Like what are the lessons you learned along the way? So let's go back to the very beginning. Who is Michael Bird? Like what was your childhood like? Well, I was raised by a single mom who had me when she was 16 and in a very small town in Tennessee called Woodbury, Tennessee. Most people wouldn't know where that is, but very small town. I was raised by a very tough single mother who kind of conditioned me. We don't whine. We don't complain. We don't make excuses. She had a lot of prey drive and she worked two and three jobs to make sure, you know,

that I never wanted for anything. But when I wasn't with her, I was at a baseball field. I was in a gym. So we really grew up being raised by coaches. And that's really where I fell in love with coaching. It's where I kind of had a big revelation that a good coach can change a person's life. it's where I made a decision at 15 years old, like I'm going to devote my life to being a coach. And so I actually started coaching basketball at 15 as a junior pro basketball coach. Then I was a elementary coach at 18. I was a head coach at 22 in the state of Tennessee at the second largest high school. But I fell in love with personal development, inner engineering, building the body, mind, heart, and spirit of people.

And I really studied at a very deep level from 18 to 25. One guy named Dr. Stephen Covey. And Covey wrote the seven habits of highly affected people. Now, most people go, go read a book. And they go, yeah, I studied that. But that's not the kind of study. And I'm talking about. I'm talking about I knew every word that dude wrote.

I watched every VHS video. Right? In those days, it was videos. And I go, when I grow up, I'm going to be like that dude. I'm going to, I'm going to impact people. I'm going to sell millions of books. I'm going to help people. And I said, I'm going to become the.

modern-day Covey and that's really you know fast-forward 20-25 years what I set out to do and what hopefully what we're what we're doing and what you are doing I saw it in action so I wrote down the word as you were talking inner engineering I have never heard it put that way yeah yeah I think I think when you understand that people are made up of four parts a body that's physical a mind that's mental a heart that's emotional a spirit that's spiritual those four parts need to be nurtured. They produce four different intelligences. They produce four different dimensions, four different capacities, four different needs. And I really became a specialist at inner engineering those four parts. I went on to call that competitive intelligence, which is really teaching people

the science of winning at a very high level, first in sports and now, you know, obviously by coaching some of the top performers in the world or people who have a desire to play at a much higher level. Where do we even start? Can we start? Can we start? Can we? talk about a little bit about all four yeah yeah so think of it when you wake up in the morning there's a physical intelligence right when you get your body to a high frequency right through exercise through nutrition but but physical intelligence also produces skills so you know you've been in real estate and entrepreneurism the first thing i look at many times is the skill of a person And that is physical intelligence, the discipline to take an action, to follow up, to prospect, to create, to, right?

That's a skill. So I look at physical intelligence as skills. Do you want me give you a new word? Yes. I saw it yesterday. I have to give. I think I saw it on Sean Getty's page. He called it a skillionaire.

Yep. I like that. So I was like, ooh, I like that because I have a lot of skills. And that's pretty much what made me a millionaire, right? And so I'm a skillionaire. That's right. And you have to become a skillionaire before you become a millionaire. Yes.

And if you look at the people who generate the most income, they're all very skilled, right? There's a direct proportion between your skill level and your income. So when I'm coaching people, some people are just not that skilled, right? They're not that, they're not that skill. Okay. That's problem one. Problem two is they don't have a. specific knowledge. That would be the mind. So I want you to think of specialist versus

generalist, right? I'm not really a coach. I'm really a specialist at activating the drive, the prey drive inside of people. I'm a specialist at helping people find package market and monetize. I'm a specialist at building competitive intelligence and teams. And so I'm really a specialist. I have a very specialized skill set. And that separates me from a lot of the coaches out there, right? And so then I go to the heart, which would be emotional. That would be prey drive, which is instinct to pursue. I wrote a Wall Street Journal bestselling book on that called Flip the Switch, which is teaches you the psychology of activating that drive because you can make millions of dollars and lose your prey drive, right? I've coached millionaires that lost their

prey drive. So I call that you lose your hunger, right? What is there, can't, Can someone get that back? When they get sorts of bored with what they've been doing for all of this time, can you get that back or is that an indicator that it's time to move on and do something else? Well, typically, we lose our energy and passion for something over a long cycle of time. We just get bored with it. We get tired of it. And we need a new game to play.

We need a new trophy to pursue. We need a new competitor to compete against. We need something new. and I call that going from A to B, the B changes. Like, you know, I've been coaching for 33 years ago, go, and I love coaching. But then I got interested in real estate. And now I'm sitting in a, you know, a $7 million complex called the greatness factory that I built. I have plans to scale this around the country.

I'm doing venture deals where I'm coaching companies for equity. I am, you know, I'm doing big strategic partnerships. I got into private equity plays. I mean, there's a, I call it a seat at a bigger table, right? It's like over from you being a real estate agent to being an entrepreneur, to being involved in bigger deals. So I want to talk a little bit about that because there is some, I've never knew what I wanted to be when I was growing up, right? When teachers are like, what are you going to be when you grow up? And I was like, I have no idea.

And my friends were like, I'm going to be a ballerina. I'm going to be a vet. I'm going to be a pilot. And I was like, I don't really know what I'm going to be. I still don't know what I'm going to be when I grow up, right? So I wonder if it's a personality type. Like for me, for example, just as you said, you went and studying. that person that you look up to. I'm sorry, I can't remember his name right now. And I do the same

thing. When I get interested in something, right, I literally go to the end. I'd like to joke and say, I get 2008 deep on anyone's YouTube channel. I read their books. I go to their events. I buy their courses. I'm front and central. I will DM. Then I'll email them. I will do anything that I possibly can to learn what that person put out there to the world. So then I buy, I like to call it, I buy speed. Right. Now, I don't have to go and experience it on my own skin and go put in 30 years of experience because that's what that person did to become the expert, I just learn from them, right? But what happens with me is I get so excited about things. And as soon as I figure it out, then I'm over it because it doesn't feed my mind anymore, right? I need to feed my mind what

keeps me excited. So do you feel like it's a trait that may be successful people have? Or do you feel like I'm supposed to keep it like I supposed to be interested about the same thing for a much longer period of time. Well, there's something that I wrote about in the book A to B called Opportunity Confusion, and it really affects talented people because there's so many things they could do, and they're interested in so many things. But just remember this. Satisfied needs never motivate. Only unsatisfied needs. So once you achieve a goal, the motivated person says, I need a bigger goal. Exactly. And that reactivates the prey driver, which is a good thing, right? It's like reactivation of the drive. I need a seat at a bigger table. Well, let's use the word

complacency because I've been studying complacency lately and I'm doing all these series. Complacency for a lot of people is they don't even have an awareness that they have allowed themselves to get into a complacent state. And one definition of complacency is an unawareness that allowing yourself to stay where you are is actually dangerous to your future. because something comes along in life and you're not ready for it because you got complacent opportunities pass you by because you got complacent you don't have a skill set you need because you got complacent so when people say well how's go go do that and why don't I get to do that well it could be because she was ready she worked the muscle she had a skill the opportunity came she had

the prey drive but complacency is actually dangerous to your future and I actually think the United States is a nation of complacency it's a general malice of people that who don't even know like they have more potential they don't even know they could do something bigger they just walk around and like zombies in the world till something comes along and wakes them up so would you rather be woken up now would you rather be woken up when you're 80 i always i always feel like the fact that i was born and raised into a communist country right and i thank the lord that that happened to me because i would not have the hunger today if i didn't experience that i feel like i have what to compare it to i know what it's like not to have the money

I know what it's like not to have a freedom. I know what it's like not to have access to food. And no matter, I know what it's like, I mean, literally everything was controlled. We couldn't watch television. There was no access to the Western world. There was no, you couldn't practice your religion. Like, I know what it's like, right? And because of that, I am so hungry to never be in that situation again

or my children not to ever experience that. And so sometimes I joke and say, I'm like, I wish that we could just take some of these content, complacent people, right, and just drop them off in a third world country just for, you know, three months. Yeah. Three months. They would come back kissing the ground in this country and they would go and build the American dream.

I sometimes I'm like there's so much potential in this country. Everybody could have it so good if they, but it's not their fault. They don't have what to compare it to. This is all they know. Yeah. And they don't. That's the, that's really the point there is it's hard to take. what you have because of where you came from and put it into another person who did not come from that.

And here's an example. I've got a guy on my team that spent 18 years in prison. And the dude shows up at 6.30 in the morning. He goes home at 8.30 or 9 o'clock at night. And he said to me one day, well, why don't everybody work like this? And I'm like, well, man, most people didn't spend 18 years in prison. Most people don't appreciate freedom like you do. Most people don't appreciate the ability to go out and do what they want to. Most people, like he's to. grateful. He's grateful to have a job to be able to get up every day and go to something that gives him meaning and purpose where most people are entitled. So when you think about it, it's very hard. This is why I'm so grateful to my single mom because we didn't have a lot. And she conditioned me to go to bed tired and wake up hungry. She conditioned me that it all goes to zero at midnight.

She conditioned me that there comes a time when winter, that's what you did all spring and summer. Like you never, complacency is like an enemy. So what I try to do is. as a coach and as an entrepreneur is awaken that prey drive inside of people and and or if they've lost it or it's gone dormant it's like I try to bring it back to life and typically what brings it back to life is a new game to play a new trophy to win a new environment to get in right it's like it's like it's like you know when people come to the greatness factor they're like man I don't know how to describe it but I know I feel great when I'm there because when you walk in the doors and it says the greatest factor it's like man you're not going to be complacent at the

greatness factory. You're not going to be lazy at the greatness factor because that we don't allow that here. You're not going to be anything but great. That's the only thing that's allowed. That's the only thing it's allowed here. And if you don't want to be great, you don't need to come here. You need to go to the complacency factor. And you're not opening any of those. Millions of people trying to get in the complacency factory. They're already in there. They're already in there. They're not even trying to get in there. They're already in there. There's no more space in the complacency factor it's full so let's talk about so we got through the mind uh or sorry the body the mind and the heart and then let's go to the fourth one yeah so you got the body physical skill

you got the mind specific knowledge you got the heart emotional and then you got the spirit okay and the spirit represents confidence the spirit represents faith and belief in something right it the people who do the be i'm going to use two words here because when when i first met you everybody said you got to meet go go you got to meet go that's what i heard everywhere i went you got you got to meet go go and when i met you the two words that came to my mind were not confidence but remarkable boldness see if you could give people remarkable boldness that is without fear that is striking fearlessness okay now imagine if you could give your kids one trait that you have and if you study the habits of the top one percent of performers remarkable boldness is one of those traits of the top

performers in the world. They, they are not afraid to fail. They have a unique relationship with rejection. They're not afraid of being embarrassed, right? That is one of the number. If I had to give my kids just one thing, would I give them remarkable boles? Would I give them intrinsic motivation? Would I give them my connection skills? Would I give them my built-in? Would I give them my pray drive? It's, it's hard to say, this is the one I would give them. But confidence and the knowingness that you can create or manifest what you want to in life without fear is one. It's one I would go, man, it'd be hard not to give them that way. So do you know, do you know,

I actually wrote it down revocable boldness. Do you know where my confidence or remarkable boldness or faith or trust comes from? Where's it come from? God. So I believe that God created us all. And I, unless I check, God does not make mistakes. That's right.

So if he created me to be this person in this life, then he created me and I am perfect for the job. If he gives me an idea, that idea was meant for me. me because if it wasn't meant for me, he would have given it to whoever it was meant for. And so if I know that it was meant for me and I know then I have the skills because God would have not given it to me. If he didn't believe, then I have the skills to turn it into reality, then there is no right for failure. I can just act on every single one of these ideas that God gives me and I know that I'm going to be a thousand percent success if not 100 percent.

I always say more than that because I don't, to me, given 100 percent to something is still half-assing yet. Like, you have to do circles around everybody else who's doing the same thing, right? So I say a thousand, a thousand percent. But knowing that when God gives you an idea, that idea is for you because you have what it takes, you have the skills, what it takes to turn in a reality. The question is, do you have the balls to take action? Yep.

And I feel and I think that's where most people, this is the reason why most people don't achieve their goals is because they don't have that 100 trillion percent fate. in taking action. You have to meet God halfway. You can't just be like, well, okay, God, just to let it show up in my bank account. No, God gives us a will and a choice, right? So if you're not going to choose to do, but the opportunity that you put in front of you, if you're not going to take action, then you can't have it. So I feel like that's the reason why. I know if God gave it to me, it's mine, and I'm already a winner. Yeah, and God didn't give us a spirit of fear or timidity. So, but look at, look at how most people live their lives. They're afraid of what other people think

about it. They're afraid about how many likes they get on social media. They're afraid of somebody. See, 25 years old, I went through a terrible breakup. I felt completely rejected. I thought I met the woman I was going to marry. I bought an engagement ring. We broke up before I got engaged. I had to take the engagement ring back and I went through six months of depression, clinical depression. And let me tell you why. All of my confidence was tied up in what that one person, there's 8 billion people on planet Earth. That one person thought about me. And then another woman comes along this beautiful Italian woman named Octavia Fontana and she was gorgeous and she was interested in me and she said look you can't even see what is in front of your face because you're so

interested in this person in the past who's not interested in you and then she said there is no such thing as rejection she said just because she doesn't want what you have to offer doesn't mean lots of other people will not want what you have to offer and it was that day that I changed my mind about rejection, right? And as you know, I went on to marry a beautiful woman named Natalie. We have three incredible kids. And I would have never done that if I would have lived in the past. So it's like when I changed my mind about rejection, I changed my mind about rejection. I don't fear calling anybody, no matter if they're a billionaire, if they're, I don't care because I know I have something about you. And if you don't want it, it's okay. I'll just take it

over to the next person. And I always say people can only hurt your feelings if you care about their That's right. And what other people think about you is none of your business. They don't wake up thinking about us. Let's just start there. Right. They think about themselves. But even if they form an opinion and everybody does, they're entitled to it. It's a free country. Right. Just like I form an opinion about people. As soon as I meet them, they form an opinion about me. And some people are meant to be in our lives and some people are don't. It's really that simple. And in other ways I like to say it is that I jokingly, I always say I start caring about your opinion as soon as I can deposit it into my bank account. that's exactly right because those people you know it's like it's like that's the thing we need to focus on right is and that is confidence so there's insecurity without confidence there's confidence memory of success then there's remarkable boldness striking fearlessness all the people who do big things have striking fearlessness they have remarkable boldness and that's why the confidence piece of the four parts of your nature is so important yeah and also i mean dreen and i always tell

each other. I mean, everybody goes through. We've been married now 21 years. We go through ups and downs, ups and times, right? Everything, financially all that, right? And I remember one time doing said, honey, it's like, doesn't matter what happens. I live under a bridge and a cardboard box with you. Right. So when you know that you have that type of security, of no matter what happens, right? And then also, as long as I have God, as long as I have health, I have my friends and family, what else could you possibly? The money is great. Yes, because it buys you all of the experiences, right but really what's valued in life is is those experiences that you you can take to heaven because you can't take the money right okay so we covered all four let's talk a little bit

about the um so we talked about the body mind heart and spirit let's talk a little bit about the you said opportunity confusion i want to still go back to that one just one more time all right so when i coach people today um i started noticing a pattern and a trend and the trend was talented people reached a level of success but were incredibly confused about what their next move was is this what we call in other words a shiny object syndrome yes yes and so i wrote a book on this called from a to b okay and it's 15 questions it's a small book but it is like a book that i personally read if there's one book that i read that's my own book it's like I read this one because because what it does is it forces you to get clear

on the B and the B is the ideal picture so the B is like okay coach what do you want to do do you want to build greatness factories do you want to have money labs do you want to coach more do you want to right it's like what this exercise does is it forces you to eliminate opportunity confusion and it forces you to actually get clear on what I call your top three level 10 opportunities and a level 10 opportunity is the greatest opportunities available to you that you are not focused on okay it's like here's a big opportunity here's a big opportunity here's a big opportunity but that's not how the brain works the brain works up and just tries to keep the trains running every day just does the same thing so you got to tell the right no no no

focus on that and so i call that going from mental creation to physical action okay so So I have a greatness factory here, a $7 million complex. It's beautiful. It's got podcast studios, dream foundries. It's got a 109-person theater, co-working space, private offices. It is beautiful. It's in downtown Nashville. I'm in a room right now called The Money Lab, where ideas turn into money in this room.

And it's like, okay, I love it. I absolutely love it. Now it's like, okay, what do you want to do? Do you want one? Do you want two? Do you want three? Do you want four? And if so, what is the next right step I can?

could take. Is it to build the economic model? Is it to find someone who's skilled at scaling these? Is it to raise capital for investors? So what happens is people like, oh my gosh, there's so many things to do instead of just going, okay, this is the exact steps. So I have people put A on one side and A is your current position and B on the other side and that is where you're trying to get to. And then I go, what are the steps, the millimeter steps you need to take? Well, I need to do this. I need to do this. It's like these are the specific things. things that I could do to go from mental creation to physical action in the fastest straight line possible, right? And that is really the power of the book A to B because it's just,

you know, it's like, it's like it really forces people to do that. So I developed a whole coaching program around this concept, A to B, called What's Next. And it's all successful people. Many of them making millions dollars or they're running million, multi-million dollar companies. And they're like, okay, I've been successful. Now what, now what's next? next. They may want to sell the company. They may want to free themselves up. They may want to build a self-managing company. They may want to only do something three days a week. It's like, I really help them dial in their next big move. And I call it finding a new game to play or getting a seat at a bigger table. Finding a new game to play. That is so, that is so exciting.

I mean, I feel like I'm going through exactly that. And it made me realize I was flying somewhere a couple months ago. And the person next to me asked me, she goes, so what do you do for a living? And I'm like, I don't know what I do for a living anymore. I do so many different things. What am I? Am I a realtor? Am I a podcaster? Am I a public speaker? Am I a mom? Am I a wife? Am I a boss, a CEO, a VP of marketing? Like I have so like I literally have like four or five different just W-2s, right? I have God knows, probably 2030, 1099s. we have real estate investments we do stocks we do like like i don't know what i do anymore so i think what i do now is just a serial entrepreneur i think that's what i do i enjoy growing i don't want to

do something that i did 10 years ago just because it makes me money right i don't do it for the money and you don't get me work i don't get me wrong i work for money but now i don't do it for the money anymore now i do it for what how much time is it going to cost me and am i going to just love it all the way to the bank, right? If I'm not going to enjoy it, if it's going to feel like work, I'm not doing it. When I wrote down the E to B, I call that in my vocabulary, my internal GPS, right?

Like if you don't know where the heck you're going, your GPS can possibly take you there. Imagine getting into the car and satellite says, this is where you're at and says, okay, where do you want to go and you don't know where you want to go, but it can't possibly take you there. Right, so that's number one for me.

Number two, I wrote down the reverse engineering when you know where you go, when you know your B. You can say, okay, I want my B by December 31st to the end of 2024. I have seven months left. We are in June. This is what I need to do this month. This is what I need to do this week. This is what I need to do today. It's the way I need to do this hour to reach my goal that I set for myself in the end of the year, right? So I am huge on setting goals. I'm huge on knowing where the heck you want to go. Why do you think that most people don't slow down enough to figure out what they even want? Why don't they set goals? Do you think because they don't want to

themselves. So if they don't set a goal, then in the end of the year, they don't have to look themselves in the mirror to be like. I'm going to, I'm going to say that no one's ever taught them how to go to mental creation. Like I map out my weeks. You know, if you travel with me, go go, you've been around me, you've been in my coaching programs. You would know how much time I spend. I mean, okay, if you and we are talking, I literally took like two pages of notes. Like I could build houses with the notebooks I have. Right. So I tell people, most people go to their jobs, then they escape from their jobs, and they never spend time what I call meditating or thinking about their future.

But they don't know how to. Like I said in a coffee shop many years ago, and a woman taught me the concept of mental mapping. And she said the brain doesn't remember, the brain doesn't remember linear notes. it remembers pictures and and so this is why you'd see me see how see how draw that up so I put something in the middle and this one was 10x actions these are just big action I just call them 10x actions yeah and then and then I put okay look at what like there you go but most people have never even been taught that okay so they haven't been taught how to map out their weeks see

yeah I have to but I also learn through my eyes in order for my brain to really truly remember something it's always through my eyes you can tell me something 30% I will remember but if I saw it I'll never forget it so continue yeah so I don't I don't think it's that people don't want to dream I don't think it's that people don't want to sit targets they don't know how nobody's ever taught them how to set goals how to go from mental creation to physical action that's why A to B is so important it's that's a a simple thing you would be shocked how many of my clients talk about that like what's your be go what's my b go i'm in a i'm trying to get to be i'm such a little my brain is such a little engineer

i'm like okay what do i want this is what i want okay how much time do we have this is how much time we have okay can i do it by myself no i can't i need this person this person this person okay what needs to happen we need to have a website you need to have a checkout page you need to have a ta-da-da-da-da-da-da right and it's like i step step by step and then we tell the team and then all the little ends go and make their part so i didn't i didn't i didn't i guess I never realized. You see, this is what happens when things comes easy to us. We don't realize that there are, that the same step of the process doesn't come easy to other people. So can we break this down super quick if our listeners don't really know how to set

goals, let's help them. Well, I think, I think I want to set a goal as something you would like to achieve, a target. Okay. And I think a lot of people set financial goals. It's like, okay, If my company's doing $41,000 a day, 4167.67, on a five-day work week, that's $8333333.33 per 30 days. That's $10 million of revenue in a year. If you're operating on a 41% profit margin, you made $4.1 million. So not having a goal, like having a goal is like, okay, but it's not the money you want. You want what the money can buy, right? And so it's like, okay, what could you buy with $4 million?

million dollars a year. Well, you could buy a nice house and you could have an airplane and you could do this and you could build a greatness factory and you could you could have a house in Florida and there's a lot of things that you could have. Your kids go to private schools. They could go, right? It's like it's like you don't want the money. You want what the money can buy. But if you're in a complacent state, it's like you don't even believe. You don't even know it's possible, number one. Number two, you don't even know how to achieve it. So what you do is you just give up. So when I set goals, it's like, okay, there's something I want to achieve. It's usually a financial. It's usually a number. It's tangible. Yeah. And but it's cause for a reason. It's like it's like I only want to

coach three days a week. Well, to coach three days a week. I got to have a sales manager and somebody managing my sales team. I got to hit my targets over here. I want this much money and investable income. I want passive income. It's greater than my living expenses. These would all be on your bead by the way. Beat just wouldn't be one thing. These would all be on my beat. I spent three nights a month with just me and my wife. I live at our house in Florida nine days out of the year. I fly private everywhere I go. I spend this much time with my kids, right? It's all on your beat.

I have two full-time babysitters for the kids that travel with us. There you go. It's your being. So there's nothing that's off limits. There's nothing. It don't matter how crazy it is. It's like in an ideal world, if I woke up tomorrow and life was as close to perfect as it could be, what would that look like?

And it would look like these things. Okay. When I wake up, there's a difference between a high-valued. of my time, which moves me toward the goal and a low value of my time, which is activities I participate in that do not move me toward the be goal. So when you set targets, I have daily targets, right? Daily targets. I want to do something for the body, the mind, the heart, and the spirit every day to reactivate my pray drive. It is true that I only want to coach three days a week. It is true that I want to grow greatness factors. So what most people lack is the

confidence and the courage to move forward that toward that. And then when it's not, easy and it takes longer than they think or harder or cost more than they want to give up. And that's part of the persistence of prey drive and the intensity of the prey drive that I write about in the book flip the switch. Are you enjoying the gogopreneur podcast? Subscribe to my channel for more. Thank you. So I want to talk a little bit about that my first experience with this. I got a coach back in my real estate one age that was provided by real estate one to us right and she asked me how much money I want to make. So I set the goal 150,000 dollars last year. Mind you, 76 the year before was the most amount of money ever made at that time right in the year so i was

like i'm going to double it i'm going to do 150 000 guess how much i made that year 156 000 literally so i learned two things from it a holy shit this works b why didn't i ask for more yeah right and and i so this is the part that i want to talk about how do you do you force yours today i force myself to if i can't imagine something i believe if you can't imagine and you can't have it right you're not I'm ready to receive it, which means you have two options. Force yourself to imagine something bigger or be content with what you believe that you are worth, right? So I usually will sit. Usually I like to face the trees or windows or something outside, not inside my house, right?

So I usually face outside, I close my eyes and I tell myself, I will, we will. I don't know why, but me and myself and I, right? We will not get up from here until I can imagine the best possible scenario, much higher than what I feel comfortable imagining right now. Right. So what do you think it is why people set lower goals than you and me would believe that they can achieve? Exposure. All right. So there's two reasons. When you, you know, when you get around bigger people doing bigger things, A, it opens your mind to possibility. I call it awakening the dreamer. Okay. Now, I know, I know you've been out there cheating on me with Tony Robbins and all these other coaches. Now, I'm just joking with you because I love all these guys because they're all, because everybody has their specialized skill set, right?

And you get different things from different people, but go back to a time in your life when you were awakened to a bigger future. For me, it was 18 years old. It was actually 15 years old when I first started speaking. I had a speaking coach. One of my first speaking engagements was 6,000 people in Shreveport, Louisiana. out. I go, man, I think I can do this. Like, like I was nervous. I threw up before I went out and spoke. But I went out there and I did it. And I go, oh my gosh, like I think I have a skill.

Right. At 25 years old, I spoke for an hour at Dell computers. They paid me more in an hour than I made in a month as a basketball coach. I went on that night. I go, I think I can do this. Right. I started traveling around the world, New York City, LA, Miami, Chicago. I started going, man, look at how much opportunities out here for God's sake to the group in this little town. And it's like that exposure, being around people like the Cardones of the world and speaking on stages with the Milettes and the Grovers and like what it did for me is like, man, I'm as skilled as all these people. It's like it's like it's such a big world. Let's let's let's go get it. So people that don't experience that go go.

They've never been to a nice restaurant. They've never flown on a private jet. They've never set in first class. You know how long it took me before I had enough courage to even buy a first class? ticket and set up in first class and i told my wife and asked it it's like a whole other world up there like it ain't even it's like a whole i remember they brought me a wet towel as soon as i sat down they brought me a wet towel and literally a glass of champagne and i was like i can get used to this it's like this crazy i'm like i will work extra hard for this type of luxury it kind of

feels nice yes so to your question what activates the drive more than anything is it exposure. I see something. I wanted the greatest factory in downtown Nashville because the energy and the movement and look at these big windows and it's like there's people. My office is over there and people can just walk by and they wave at me and it's like energy all day, music, people coming to Nashville for dreams. It's like it's like totally. It's like its own little city. And it's like, okay, I want that. This is what I want. And so I brought a guy down here last week. They made $55 million last year. It's worth $350 million. He's a home builder. And he walked through this greatness factor. And he's like, this is so impressive. It is so cool. Because in his town, they don't have

a 55-story building. And they don't have these things happening. And so exposure helps a person think bigger. It's like, okay, there's a big world. Okay. And that's really the first step to activating the drive. I remember. I remember you. I said, do you remember the first time? And I do. In my real estate career when um so my direct sponsor is kurd she while at expe and then mark z is his sponsor right and they invited me out for lunch and i've never met either one of them before and if you guys not from michigan if you guys don't know who marg z is he has a billboard about every eight feet on i i 96 right you see him everywhere but you never really see him he's kind of like very private doesn't really go to real estate events so i've never met him before so when they invited me for lunch i was ready

to go for lunch just so i can meet him right and so when i sat down across the table with them and they showed me refshare and stacks and transactions and all of that. And I looked at these two humans and that point, Marksie was just another human at the other end of the table. And I was like, well, if he can do it, I can do it. Right? And that like when you are physically in the same space with someone, it just removes that distance instantly.

Like you don't look at that person on the stage anymore because you're sitting across the table from you, right? It just becomes so doable because they have 10 fingers, two ears, two eyes, they chew their food funny like you know i mean like they'll become human and if another human can do it then so can you yes yeah and that's why you got to get around those people like like there's a time in life where you got to go it's like when i wrote flip the switch i go i'm going to make this a wall street journal bestseller i've never had a wall street journal bestseller this book is going to be a bestseller it's like i made a simple decision it's like who can help me do this who who knows how to do it

who knows how to play the game who does how to right so it's like okay i made a decision i'm going to quit emulating other people, and I'm going to become one of those people. If they can do it, I can do it. And it took me 18 books to come to this, right? And that's what a lot of people do. They go, well, I'll never be as big as that person, or I'll never produce that, or I don't have the skill set they have. And you have to make this double shift in your mind between how you see yourself, number one, and then making a shift to the public. It's like, I'm a real player. Okay, I have a skill set. I'm going to bring that skill set to the market and the world's going to reward that skill set. But I got to go market the skill set. I got to become known for the

skill set. I got to become a person of interest for the skill set. And a lot of people are missing something in this equation. So let's go back to the beginning. Knowledge, skill, desire, or confidence. That is one of the places they're missing. And you can look at every agent you've ever worked with, go go. And you can say, she don't have the knowledge she needs or she don't have the confidence she needs. She's got the confidence, but she don't have the skill. She's got that prey drive but she don't have the knowledge like like you can diagnose people boom it's like that and that's why i use that theory of the whole person theory of body mind heart and spirit it allows me to quickly diagnose what a person needs to go pro yeah and also i want to add on to that with

with the thing is like you can't compare your chapter one to someone's chapter 11 right because 10 20 years went by in the middle and in those period of time if they've done the same thing over and over again they have a skill now that they can do it with the ice close swimming backwards into other languages right so as soon as you put in that much time and effort into something right but i also feel like you don't even have to do as much as they did because if there is an expert in that field you can go by their course of how they became an expert and you can speed up the process you don't have to go through 30 years of that but still i don't want someone who's never even spoken in front of two people to start imagining being tony robbins on stage because it's there's a lot of time and a lot

of experience that happened in the meantime, right? So don't compare your chapter one to chapter or someone chapter 11. So we are almost at the end of the hour. I want to let's talk a little bit about the prey drive. I don't feel like we covered that one quite enough just yet. Yeah, pray drive is something I uncovered at 41, 42 years old. I was at a boot camp with the Vietnam veteran. He was talking about being in the war dog division of the Vietnam War. He kept talking about this dog this animal that was with him that had a prey drive and I was just sitting there thinking like what is he talking about I never heard that I don't have dogs okay I'm not that I don't like dogs I just don't have any dogs and so I didn't know what he was talking about but I was I was fascinated by it because I could draw

correlation because it seemed like this this dog's ability to like stalk something and capture something and kill something and so I looked it up and it said an animal's ability to stalk capture and kill prey And I go, hmm, I said, that sounds like a great salesperson. They see it, they pursue it, they capture it. And I started playing around with the concept, because one of my unique skills sheriff is the packaging of a concept. And so I go, I believe humans have a prey drive. It is their ability to see something and freaking go get it.

But something has to activate this drive. And so I started studying the top 20 motivational theories. I deconstructed those theories. And then I really came out with my own theory. I trademarked the two words pray drive. You see it on my shirt right here. It became a multimillion dollar concept. And then I wrote flip the switch around the psychology of activating that drive.

Now, that produced a Wall Street Journal bestseller. It produced thousands of leads from my coaching company, speaking engagements around the world. And strong alpha male and females go, I love that concept. Because they have it. They can recognize it, right? And so it's kind of something that I've trademarked to go, this is who I am. I'm a guy who gets up every day, goes and gets it. I want to show you how to get up every day, how to activate it, how to have a persistence

around it, how to have an intensity. So I do a conference called Activate. That's September 26th through the 28th here at the Greatness Factory. I do obviously coaching around the activation of Pray Drive. I reactivated a lot of my top clients. And it's like that is what it is. It's an activation of a drive to one. want to go pursue a bigger future.

And that's exactly what I do. The community that I'm building, we call them Go Get Em community, right? And that's how I end every training, right? Because I'm huge on knowledge, your knowledge into skills, skills into money, right? Skills into people and money. And so I always have every call of the end. I'm like, go get them, guys. Now go get them, right?

Like when you have that prey on the other side, they'll go get on. Right. So it's kind of the same thing. I call them go get on. You call them pray drive. I love it. But I want to add on one. I want to talk about this one thing because this is,

I was telling when I was introducing you before this episode, I was talking about what sticks in my mind every time that I think about you and I quote you all the time. By the way, this is the quote that I quote you with. I remember when you said, people say they want to make more money. They don't need to make more money. They need to know more people. People have the money. So that is the quote that just stuck in my mind. Like the first time I saw you presenting, I think the first time I heard you say it was at the Rendez Gamow event in Michigan, that smaller private event that we did. So can we talk? a little bit about this concept of the human capital yeah what I what I tell

people do you don't need more money you need more people the people have the money okay money is a piece of paper it's really an energy it's a currency that is exchanged between people money changes hands when problems are solved okay the bigger the problem the more money people pay to solve the problem okay so when you understand this concept that all the money you have came from other people you go out and you saw you meet people and you locate their problems and you locate their ambitions and you trade something now you trade your cash your knowledge your attitude your skills and your habits that's your cash k-a-s-h you trade your cash to solve a problem for them and they give you

their cash c-a-sh and there's an exchange here okay so so k-as-h is knowledge attitude skills habits that is what you have. You go out into the world and you go, okay, who has problems and who has ambitions? And if I could use my knowledge and attitude and skills and habits to solve their problems, they would exchange cash with me. And there's an exchange of these cashes, okay? And that's really what money is. Money changes hands when problems are solved. The reason people come to me is because they want to play at a higher frequency. I bring people together. I write books on concepts and problems. Okay. And then I help them awaken to their potential or go play at a higher frequency and that's what they go do and that they exchange their cash for my cash and that is a dan

sullivan concept called total cash confidence i think we can drop the mic here everyone you can find coach berth at coach bird.com you can also find him at at instagram under michael bird and michael is spelled a little different at least for the europeans over here or the eastern europeans michael is spelled m i c h e a l word so at michael bert on instagram You can also find him on YouTube under Coach Michael Bert. And you can find all of his books, but the one that we mentioned many times today, flip the switch and A to B in my Amazon store. And everything that we mentioned here today, all of the names,

all you need to do is go to goopreneur.com, find the episode. And in that episode's description, we have everything that you need to know about Coach Bert, every link where you can find him. But also, if you want to reach him, you can reach him at CoachBurt.com. That's right. Well, Coach Bert, thank you so much for being here today. I have maybe two more questions for you as a closing statement here. Question number one, which one of your habits you give most credit to for me?

The habit of the habit of consistency. The ability to lock in, see something through to its conclusion. That is part of pray drive, the second part of pray drive, persistence, consistency. And see, that's the number one habit I have to see something through to its conclusion. Yeah. Do it on even when you no longer freaking feel like it. I'm so scheduled. I'm scheduled out of my ever loving mind.

And so many like literally my why not EXP presentation every Wednesday night at 8 o'clock, I do the same presentation. I have done it for the last five and a half years. The same presentation every Wednesday night for five and a half years. Yeah. Do you think I felt like it every time? No. There were literally times.

I have this tiny little indoor trampoline and do it. It's like, you need to go jump on that for five minutes and put some music on loud and take a tequila shot because you don't even want to hang out with you. You can't expect people want to hang out with you right now. You'll go check your mood at the door, right? Because there are times when I don't feel like doing it.

Thankfully now in the team group organization, we have quite a few what we call generals that they are helping now. So they're lifting the weight off of my shoulder and be doing it together as a community. So I can catch a break and actually, I don't know, enjoy my family on a Wednesday night for dinner. So that. And then the next question I have, if someone knows you personally, because there is a persona we put out there to the world and then there is the persona that only the people that really know us, know us, right? So if someone really knows you, Coach Michael Byrd, what is that like work that they would say, oh, you do that all the time or whatever, that would kind of be funny?

I think a lot of people don't know that I'm actually really funny. I like, I have a coach Burke inside of me that's fun. That's a high eye on a disc profile. Like I love live music. I love to have fun. And a lot of people don't see that because they watch me on social. They think I'm always so intense. And it's all prey dry. But the truth is, you know, I can be a lot of fun. I can, I can laugh. I can joke.

I've got a sarcastic nature to me that people are like, when they get to know me, they're like, you're so much funnier than what people see on social media. I'm like, I know it's just a part of my personality, but I can flip it real quick. And I can be business really fast. And I probably should do a better job of showing that side of me. Oh, I love it. Well, thank you so much for being here today. Thank you so much for sharing so much knowledge.

Again, everyone, the easiest way to find Coach Bird is at CoachBird.com. I'm sure you can find all of his social media from there. And on Instagram is at Michael Bird, right? And Michael is spelled M-I-C-H-E-A-L-Bird. Thank you so much. I appreciate you. I know an hour of your time is an hour of your life. So I'm very thankful for you being here today and sharing your knowledge.

Thank you. thank you go go love you love you every episode guys when there's somebody's talking about a book they wrote or a service or a product if there is a link to something that they're talking about it is always included with every single episode all you need to do is go to gogopreneur dot com find that specific episode and all the links are in there including today's episode thanks for joining gogoproneur keep that go get her spirit alive until next time go get them