KGCI: Real Estate on Air - Agent Advantage: CRM & Automation Tools for Success
Episode Date: August 9, 2025SummaryStop getting bogged down by manual tasks and discover the systems top real estate agents use to stay ahead. This episode dives into the world of CRM (Customer Relationship Management) ...and automation tools, revealing how to centralize your business, streamline your workflow, and automate repetitive tasks. Learn how to leverage technology to nurture leads, provide a personalized client experience, and reclaim valuable time to focus on closing deals and building relationships.Bullet Point TakeawaysCentralize Your Business: Understand how a modern CRM serves as a single source of truth for all client information, interactions, and documents. This eliminates scattered data, ensures no leads are lost, and allows for personalized client engagement based on a complete history of communication.Master Automation for Efficiency: Discover how top agents automate repetitive tasks like follow-up emails, text campaigns, and appointment scheduling. Tools with automated workflows ensure consistent communication with leads and clients, freeing up significant time to focus on high-impact, revenue-generating activities.Segment & Nurture Leads: Learn to use CRM features to segment your database based on demographics, engagement levels, and funnel stages (e.g., hot, warm, cold). This enables you to send targeted, relevant content and messages, significantly increasing conversion rates and nurturing relationships at scale.Improve Marketing & Analytics: A robust CRM provides the data to track what's working and what's not. Explore how analytics dashboards and automated reports give you deep insights into lead sources and marketing campaign performance, allowing you to optimize your strategies and allocate your budget more effectively.Build a Scalable Business: The right CRM and automation tools are essential for business growth. They allow you to handle more leads and transactions without compromising on service quality, ensuring that as your business grows, your systems can scale with you.Topics:Real Estate CRMReal Estate Automation ToolsReal Estate Agent ProductivityTop Agent TechnologyReal Estate Lead ManagementCall-to-ActionReady to streamline your business and stay ahead of the competition? Listen to the full episode on your favorite podcast platform and master your CRM and automation tools today!
Transcript
Discussion (0)
So welcome, everybody. It's a great to have you part of today. Elite Mastermind. It's a session where I bring on some of our top level guests and ask them questions that helps you in your business as an entrepreneur in the real estate space. Now, for me, I see four different types or four levels of agents within EXP. And I know most people look at me and they say, Stuart, that's quite strange because I only know of maybe one and possibly two. So let me actually explain.
on it so that you can actually understand and appreciate exactly the levels that I actually
recognize with a particular agent within the EXP platform. So the very first level is when an agent
joins EXP, I recognize them and I really embrace them to come across because one of the big
things is when we start to recognize you as an EXP agent, you're actually part of not just the
South African family, but you're part of a global audience of agents. So nearly 90,000 agents. And just
that recognition is really, hey, wearing that badge of honor. We then move on to a level two
of recognition. And a level two agent of recognition is an agent that's actually done a transaction.
And why is that so important? Well, for me, I'll recognize that because that is how you start to
live a life by design. You start to earn commission. So that recognition is so, so important.
And one thing that we do at EXP is we recognize every single agent that does a
deal in a transaction with us. And that actually goes across the globe. So it is an absolute
important part. So that's a level two of recognition. A level three, a recognition is when an agent
is in a level of high production and they become a cap agent. Now, you might be asking cap. I've
heard this term, but what is it? Well, a cap agent is an agent that actually earns the right to earn
a hundred percent commission less that four percent mandatory transactional fee. So they're netting out
96% commission. Now, how do you become a cap agent? Well, throughout your transaction period,
you've actually got a split. A 75% goes through to yourself and a 25% goes through to the actual
company. Now, that 25% goes in to a pot. And once that pot hits 150,000 rent, you become
a cap agent. So it's something that's extremely important in the way it can actually grow
with agents. And then we get to a level four recognition.
Now, level four recognition is really a recognition of the highest of the highest.
This is an agent or an agents that when they achieve it, get the true icon status within
EXB.
To become an icon status, it's 35 more, 35 or more transactions or a 3 million rent gross
commission in your anniversary year.
And then you become an icon agent.
Now, we are privileged to have two icon agents within South Africa that have achieved that
recognition and we're looking forward to so many more that comes through now what do you get as an icon
agent well i just said as a cap agent there's that 150,000 rand that will go through into that particular
part well as an icon agent you actually get 150,000 rand and it's broken down it's a parts of shares
expe i shares back to you so ultimately you earn more than a hundred percent commission because
you're getting it all straight back to yourself with growth and all of that it's an amazing
achievement. So the four levels that we actually foresee that I see is one when you join, two,
when you do a transaction, three, when you become a cap agent, and four, when you become an icon
agents. And this is one of those achievements that each and every one of you can do in your
business. But how do we get there? How do we get to these high levels of recognition?
Well, that's where elite masterminds has actually been formed. We actually spend time talking
with our elite, our agents that have actually performing at the highest possible level in their
particular business. And in each one of our sessions, we pick on a very specific topic that has been
asked by so many agents. And these particular topics really starts to help you to go,
oh, so that's how they do it. And that's the learning of the skill to go forward. So joining me
today is Eugene. So Eugene, how are you doing today? And thank you for joining us today.
Thank you, Stuart. Thanks. I'm doing well. Hello, everybody. Everything is going great.
Fantastic. So, Eugene, give us a bit of an overview. How long have you been in real estate? How long have you been with EXP?
And through your career, give us some little highlight, something that really stood out for you that went, you know what? I'd love to share this.
Well, yeah, I started five years ago, fresh. A candidate did all the necessary things, became a status agent.
And then this is my second year, almost two years ago, I joined EXP.
And yeah, I think the highlight for me would be is to have the tools available that I do now and to build a team.
That was always my dream when I went into real estate.
I wanted to start my own company.
And I think EXP Realty has given me that platform to do that.
Absolutely.
And I like the way that you brought in the tools because one of the big things as a coach is I share with my clients, nobody succeeds alone.
Now, by saying that, you enlist the support of two types of areas.
First is people.
You enlist the support of people, friends, family coaches, colleagues and the people that circle around you.
So with you, there'll also be the expansion into a team that will support your particular growth.
But the second element is tools.
And I'm glad that you added that.
tools is such an important leveraging aspect of your business in order for you to actually grow.
So Eugene, give us a little bit of a high level.
What type of tools have you used as a solo agent so far to keep your business going and growing?
Well, firstly, if I must say, is that too.
And I started by understanding all the tools available to me and making sure that for the monthly fee we pay,
then I get value out of everything.
But I think I should start at the basics when it comes to tools.
And it's tools like your common diary, how to use that properly.
And my cell phone alarm.
So those are my basic tools is to set myself alarms, nine o'clock in the morning,
alarm goes off with a certain task.
And it's usually written in my diary as well.
But to go on from there, I would say the next thing will be, well, how do I work with my clients?
How do I use reminders?
And as all the agents on this platform will realize and know that you get a mass amount of calls and a mass amount of WhatsApp daily, and you have to sort of know what to do with them.
So I immediately after discussion, I put a call.
into a bracket on on WhatsApp you have what's a business you have labels so I put them in
that platform on labels and then yeah from there I use again WhatsApp as with business
as a tool the quick replies I use because you you'd find after a few months or years you
get similar type of questions or people make an inquiry they ask your question and
you build quick replies on those so when you
you have a client somewhere or in between you can quickly just add your quick reply
which helps the person on the other side you know communicate with you better and then
the biggest tool that i use and that is that brings me actually there's lots of business lots
of leads is propcon that we get through uh exp so the basics of pop propcon if you upload
your database you built your database on propcon which is very important to me to
because the people you speak to today how do you remember them in three months from
now six months from now so if i upload a hundred contacts today I make a note
and in on my reminders on a calendar in propcon to remind me in three months from now
what I've done and to rescind communication and all those people the ID book
addresses ID numbers are in so I get the birthday note that's why my every morning nine o'clock
alarm goes off on my phone and it says propcon birthdays so then I go to propcon I send the birthday
and then the nicest thing about the tool is the the automation in terms of
bulk emails so I can create emails for six months ahead and set a time when they should go
out and to whom they should go out and they go automatically. Like sometimes I'll be sitting at a
viewing or with a client and he says, hey, I just got an email from you. How is that possible?
And I tell them the story how I use that. And yeah, and then another thing that propcon helps me
with is reminders for appointments. You set it up. If you have appointment tomorrow at 4 p.m.
For a viewing, you set it up to send a reminder in the morning with an SMS.
to the client to confirm and then an hour before the viewing with the address and everything
yeah so that's the basics of propcon which i use and then the other great tool that and all these
tools i feel they save time it's all about saving time and and the one thing people don't understand
is also a marketing or facebook posts and they can't be on facebook every day post
posting, posting, posting.
So if you have a Facebook business page, there's a scheduler on there.
So it can take you one day to create 60 posts.
You upload them on there for every day.
And for the next two months, Facebook is posting automatically to Facebook and to Instagram
without you being on Facebook or Instagram.
That is the basics, Stuart.
And for you guys out there of what I use and how I use it.
to build my business.
Absolutely.
And thank you for sharing that.
And I've got quite a few questions and lots of notes that I've taken down.
And one thing that is absolutely key that you've shared is saving yourself time.
This is one of the crucial elements of using any form of CRM or automation is saving yourself time
because your time is your money.
Because, you know, you're going out there and if you're spending more time with a particular client,
well, it's actually going to cost you money because you can't actually do anything else.
else. You can only do one activity at a time. So that was something absolutely crucial. Now,
one thing that you started out, and I love the way you brought into this, the basic tools. These are
tools that doesn't cost you any money. These are tools that, in fact, you have with you all the time,
a diary and a phone. These are two very, very simple tools that you can actually do as you're going
forward. So your actual phone with the alarm clock that's coming up, I mean, that's a alarm clock that I think
most phones these days, you can have multiple alarms to give you these particular reminders.
But let's just dive into an old-fashioned tool, the diary. What do you use your diary for?
Because we've got lots of technology that's supporting you. But where's the value in your diary?
What do you put into that particular diary every day?
So I would schedule. Firstly, I'll split every page in half as I go along.
So the one side of the page will be my sort of to-do list if you do it like that.
And the other side would be appointments and calls I need to make to certain people.
So usually on a let's say today is Tuesday.
So this afternoon, anytime between four and six, depending on appointments, I will make 10 minutes and plan what I, what I didn't get to today.
and build it in to next day to my to-do list.
And I sort of, let's say I have 10 to-dos.
I try and hit 80% to 90% success rate on my to do's, my accomplishments for a day.
And I sort of force myself to have hard ones in there, difficult tasks and easy tasks
to sort of strengthen that, the momentum of keep on having things to do.
The crucial part is the day to wake up in the morning and already have something in my diary that I have to do.
Absolutely.
And as a coach, one of the reasons why so many entrepreneurs find it stressful and hard in a particular industry is they don't plan.
So you're actually using a paper diary, which is a very old-fashioned method of trying to remember everything,
but actually using it as a daily planner, if I'm understanding you correctly, spending that time in the afternoon and actually going, hey, of the 10 to do items that I wanted to do today, I'd actually accomplished eight of them. Two of them I didn't. Let me get that on to the next day and then identify further activities to do in the next day. So when you wake up, you're actually waking up with less stress because you know exactly what you're going to be doing today, which is an absolute powerful way of going forward.
And that's why you've actually become a successful agent is because you're planning for the day ahead.
It's a very, very simple tool that you can actually, well, when we say automate it,
it's something that you're actually bringing into your system.
You've actually created a habit.
So it still falls into that category of automation as you're going forward.
Now, to move on to the next one, and it's one that I've used personally myself, which is WhatsApp business.
and using those particular labels.
Now, just go a little bit deeper.
You've met with a particular buyer.
You've put them into your phone.
You've got them there, and you've now created a label that identifies them.
What do you do with that label?
How does that benefit you going into the future with that particular buyer?
Well, firstly, Stuart, like I said, because, you know, you are always in a rush
from year to there and I make sure I do that immediately because the numbers get lost and
there I categorize them into the brackets I sort of fill out their wish list find out what
if we're working with buyers what it is they need and see are they from from buyer my my idea
is that it must move from buyer to qualified buyer to owner
because now the owner I'm working with.
So that is the goal almost.
Yeah.
I don't have that answer the question.
Absolutely because you know,
you're actually putting them into these categories.
It's a fresh buyer.
So you can actually, you can create labels.
Hey, met for the first time.
So it's basically a person that you've just met.
Someone that's been qualified into a certain category of properties.
And then moving through to that process where, hey,
they're actually now becoming a seller.
So you can actually move them across.
each one of them. And what's so great about the WhatsApp labels, it's as simple as just ticking on
the label and then it gives these little color codes and you can actually create different colors
for each of them. So a very powerful, powerful tool. You also mentioned that you used another
tool that I, I think I've got more quick replies in my phone than anybody that you're going
to know because I've got these quick replies for everything. Give me an idea. A standard quick reply.
sent you a particular message. How do you use a quick reply to save yourself time?
You know, well, when we're now working, when sending messages for the first time,
asking people to opt into a message via Poppy, I have a quick reply because most people say,
where did you get my number? So I have a standard reply that says, thank you for coming back to me.
please note that I'm a real estate agent I can only contact you once and we work with a service
Lightstone and virtual agent we are connected to the Deeds office if I have arrest or if I have
caused any convenience I will opt you out on your bureau but if you would like to opt out
please see in our message above there is an opt out option that's one of that's one of
them I use a lot and the other one I use is for agent attraction like we call it if people
want to ask more about the business.
I have a quick reply that says,
are you an agent?
If not, yes, you're what you have to do to become a real estate agent.
If you are an agent and a self-starter, see yeah, some more info.
Yeah, that's the basics of it.
Perfect.
You know, one thing that's absolutely brilliant about these quick replies.
And just as you shared these two examples, it actually got me thinking,
you know, back when I was replying to agents or replying to buyers,
sellers, etc. It's not having to think, not having to sit there to type a message with spelling
errors and all of that. It's pre-set with you. You just put in a forward slash select the one
away you go, sending out those particular quick replies. So there's two tools that are so,
so powerful for communication with your particular clients. And what's great about it,
it's on your phone. It's WhatsApp. So make sure that you get in the WhatsApp business and
using those two labels and quick replies. That is absolutely amazing that you can actually go through.
Now, I want to actually start to come into you using a CRM platform that is really giving you a lot of
strength and benefit. It's helping with reminders, setting up appointments, setting up the bulk
emails, having all of that in place so that it just runs autonomously. Now, if we had to remove that CRM
package from your business and you had to do everything manually how would your typical day look
like no i wouldn't be able to explain i'll have to hire somebody i'd really have to hire assistant
to do that i love that response because straight away i actually read your body language of
really are you telling me that i've got to get rid of it that's something that's definitely not
going to happen. So you've actually got that CRM package that has your database, has all of your
clients, has their birthday so that you don't have to remember it. You've got the email addresses
so that you can put on those email campaigns and it just automatically drip feeds it all.
Now, I know with every CRM package out there, it's not as simple as one click, bang, everything's
there. You still have to do a little bit of work behind it. Work like uploading your database.
work like, well, I would like to send out birthday messages.
I would like to actually have an additional email campaign that goes out that tells our
particular sellers, if they're in that category, home improvements or seasonal tips.
When you look at the CRM package that you're using, how much time do you now spend in a week
setting it up or just managing it to make sure that it's always accurate with data?
No, Stephen, yeah, I spent at least an half an hour to an hour a day.
I'm just going through updating, usually updating with new contacts,
and I use that time to just make sure everything is up and running.
It's really very easy.
It doesn't take some weeks, sometimes a week goes by that I've done nothing on it.
But usually I spend an hour a day on it.
Perfect.
But it does.
Yeah, if I can just, two hours a few hours.
our viewers just it might seem like you that's a lot of time but if I can give you an example
I wish I could have shown it on my screen. I had the lists about four of my listings at the moment
have come from clients that I've been speaking to since 2022 every and they've had their every
three months a WhatsApp one email a month the whole shebang and then on their birthday happy birthday
day and two days later, thanks for your message. I think I want to sell my property. So that is the
reason why I spent the time on it. Absolutely. Well, one thing with any form of CRM or any form of
database, if you're not managing, if you're not working at an ongoing basis, it actually starts to
become stale. You'll find contact numbers change. You'll find email addresses change. And you will
find that details change. A seller suddenly becomes a buyer and a buyer becomes a seller. So if you're
not making that ongoing communication with them, you're going to lose touch and then it just becomes
stale and dead. So having it every single day and having a time allocation is so important.
Now, if we look at that time allocation, is there something that you do early in the morning,
lunchtime in evenings? What typically time of the day do you allocate to focus on your CRM?
Well, it's early in the morning.
It's usually what I do, I'd look at finding 20 new contacts, and they offer my calls in the afternoon.
So in those contacts, I already upload to the system so that I know that after I've made the calls,
I can just follow up with a WhatsApp, a bulk message saying, thanks for the chat earlier.
And yeah, then take it from there.
And then I start the process with them as all the whole.
all of my other contexts.
Perfect. And from there, it's all automated.
And that's one of the crucial things of anything that you actually set up is the ease to save yourself time.
So you've got this automation that actually goes through.
Now, the last point that you actually raised is a very important point,
which falls into the category of marketing.
And most people don't really realize that marketing requires automation in order for it to become successful.
else what happens if you spend each day trying to post onto Facebook or any of the social media platforms,
you could spend probably 45 minutes to an hour to create the graphic, get the wording from it,
to actually put something out there.
That is costing you more time.
Now, you alluded to the fact that the Facebook business has the scheduling option,
another option that I use so, so often.
Now, you mentioned that you spend literally a little bit of time to create as many posts as possible.
So what tools are you using to create these particular posts that you can then step over to the next one, which is then putting it onto the social media?
So what tool do you currently use?
Well, stranger enough, I was busy this morning with my next series of posts I use, chat GPT, to just.
started growing I sent I asked it to create 30 posts for me 10 of these 10 of these 10 of
these and then I ask it to just ask me a few questions to give so that it has an idea and then it
shoots out the posts from there it gives me I also ask that it gives me sort of image ideas
and then I go over to Canva with those and I usually I have a set
template that I've created in Canva and you can basically just duplicate that.
Choose a different design or picture for your background and then just copy,
posts from your chat GPT information in and then it really takes five minutes.
If you've got the flow, the thing is about all these tools is you have to spend time with
them because you have to know them and how to work with them quickly.
And then from there, it's really fast.
Brilliant.
So that process, starting with chat GPT, which if you think about it,
is just another human being with lots of information,
a lots of knowledge.
And really, one of the key characteristics of chat GPT or any AI model
is to ask its relevant questions,
and then it will actually give you some form of answers.
Or get it to ask you questions so it understands the clarity of what you're wanting.
So you're going out there and saying,
hey, give me 30 posts in these three different categories, 10 posts each, ask me two or three
questions to just get a high level clarity on what you want. And then it gives you all these
particular ideas, including, which is give me some image ideas, which is always where we go
down that particular rabbit hole. And then taking that information and going into Canva. Now,
what's great about Canva is we have an enterprise license. So you've actually got all the branding
that's actually been compliance, been brought through,
and you can actually use the features of Canva to go and create.
Now, once you've created all these particular images,
how easy is it for you to get these images into your Facebook business scheduler?
Is that something that's quite technical, or is it something that just click, click paste?
Yeah, no, it's very easy.
Basically, the Facebook, it's just like another calendar.
you click if if the thing is about being systematic so on my laptop I have lots of
folders and everything is from you know moving from evaluation to us to a
seller moving and the same with my post ideas I've got everything in a folder
and from there it's just day one day two day three throw it in schedule throw it in
schedule perfect so everything that you're actually
isn't complicated. It's something that anybody can actually do. Did you do a high level
qualification to understand this process of how to use chat GPT, how to use Canva and how to
use Facebook business? And if you did, tell us this high level qualification that really
helped you to understand this. No, I'm an unsertified user. I love that. Uncertified user,
which basically means anybody can do it.
Yeah. All right. So here's that simple process of tools that you're actually, we've been speaking about. Starting from basic tools using a, well, we call it a diary, but it's actually a planner, a daily planner, something that you can write down a to-do's, you can write down your actual appointments for each day and then spending that time in the afternoon to plan for the next day, making sure that when you wake up in the morning, you know what to do. It really helps you to start going
forward. Then it's actually looking at, well, using that one tool, which is that communication
tool, WhatsApp business. And one area, one area that I want to really highlight on this is the
powerful tools, and they for free, that comes with it, doing those labels so that you can
identify, buyers, sellers and where they are in this particular process, as well as those
quick replies, something that I've used so too often. And as I mentioned, I've probably got more
quick replies than anybody has sent messages out. And then going into a CRM package, really that
central database that has all your client's details, automation of campaigns so that you're keeping
in touch with them on an ongoing basis. As Eugene mentioned, he's got clients. He's dealing with
four listings that came to him from clients that he dealt with back in 2022. We're in 2025. That's
three years ago. So that ongoing communication with them as how
to build the relationships as well as putting in those reminders for the appointments.
We know that when we go out to appointments, one of the biggest things that we have almost a frustration
with is when we arrive at appointments and your buyer or seller has forgotten about that appointment.
So it's very important to make sure that you go through that process.
And then finally, it's automating that marketing process, starting with chat GPT,
where you're asking those questions.
give me 30 post ideas, break it down into some categories, moving that into Canver so that you get those
wonderful images with all those descriptions that you can then post into Facebook in that particular
planner. A very straightforward and simple process. However, and this is a big however,
all of this helps to keep you productive because ultimately what it's doing is it's saving you time.
And as I asked Eugene, if he didn't have any of these tools, if he had to do all of this manually, how would his day look and his response, his body language, you can rewind and go back, it was almost like, hey, Stuart, no way.
I would have to employ somebody to do that because I would not get to that high level of productivity.
So Eugene, just to summarize all of this, the success that you're having,
with this process from the basic tools to WhatsApp through to the more advanced CRMs and marketing.
How has this impacted your relationships with your clients that you currently and obviously future
clients that you potentially have?
Well, I think, Stuart, it really helps to build rapport.
It helps to, especially their birthday messages is when you make it personal.
people really like that.
When you remember, you've sold them a house two years ago and you send them an anniversary
message, they really like that and they really, they offer to want to give you business.
It's really helped me to build those relationships and build a vast network of people in my database.
Absolutely.
So I want to jump into something.
And Eugene, thank you so much for sharing your experience, your wisdom to get
you to the point of where you are at the moment. I want to jump into a few questions. And one of the
questions that comes out, you're using a CRM package. You're sending messages through to a particular
clients, but they never respond back to you. We always have that. We send messages out to clients.
They don't come back to us. Do you still continue the next year sending their messages,
even though they've never responded? Do you send them birthday wishes, keep them on those campaigns?
Do you keep them on or do you go, hey, 12 months, they haven't responded, let me delete them.
What is your plan of action around those type of clients?
Yes, no, definitely.
I would remember the thing is back in the day before we had all these things, agents used to do leaflets.
They still do, they do calendars and do, you know, all sort of funny stuff and have people stick it on their refrigerator.
The problem is most of those clients never phoned back, but some of them did.
And to me, that's the same as an unanswered WhatsApp.
Because out of those, you know, I sold the house without lifting it.
And the lady called me and she said, the first time she ever spoken to me, she never responded, never did nothing.
After two or three years, she said, thank you so much for your continuous messaging.
and birthday messages, I really respect what you're doing.
Would you please sell my house?
So, yeah, I'll keep them.
Absolutely, absolutely.
You know, one thing that you must remember, people are busy.
People might miss a particular message.
But it's continuing in that report.
It's continuing in those conversations.
It's actually drip feeding them relevant information.
That is what's so, so important through this process.
It must be relevant information because if you start just sending out spammed information, nobody likes spam and ham.
It's something that we actually detest.
You need to make sure that it's all relevant information because people will look at it, they read it, and they'll go, that's great.
It remains top of mind as you're going through the process.
So this is a big technique that must never stop.
So I'm glad that you say you continue on those communications as you're going through.
Right, so I want to open up and find out if anybody has any questions that they would like to unmute themselves.
You're more than welcome to.
Just pop up your little hand in the actual screen itself.
And we can open up the floor for any questions that anybody has.
You can also continue to put them into the chat box and I can then just reread them back and go for it.
You've got your hand up first.
Hi, Stuart.
Hi, Eugene.
Thank you so much for today.
Okay, I just want to, I am on what happens.
business and I wanted to just ask about the automated answers. How do you set it up to
so say if somebody's doing an inquiry how does WhatsApp choose the message that it's
going to automatically send back to them so like Stuart you said you have a whole
lot of different messages as well is does it give you does it obviously give you the
option or because I've never tried that. All right so
Let me answer that one there because this isn't within WhatsApp business itself.
WhatsApp business has quick replies.
The only automated is an out of office automated message.
But what you can use is there's a lot of automated apps that actually will then bolt onto your WhatsApp.
And then if somebody sends you a specific code or a word, it will then say, hey, that word is related to a certain selection.
and then see that straight back to you.
All right.
Eugene, have you used any form of automation in that respect?
No.
You know, I've had the automation, the out of office or I'm busy, right?
It's too unpersonal for me.
So on the lady's question, the thing is you can still have a quick reply for the listing inquiry.
It's just something you, it's just saving you time in saying thank you for your inquiry by just.
clicking the backslash and the message goes.
So yeah.
Oh, okay.
Okay, great.
Thank you so much.
No, perfect.
Great question.
And so it's using, well, from Eugene's point of view,
he's using it more from a personalized response,
where you've actually got the bulk of the message,
already typed out, saving you all that time.
Right.
Find out from any other questions.
Yes, it is recorded.
As you can see in the top left-end corner,
we'll cut that little part out of it.
All right, just reading it, can you summarize Eugene's strategy?
So the best thing is just on the back of Hunts's question as the session is recorded.
So you will be able to find it in Trackstar.
Just go into Trackstar.
Normally takes me about 24 to 48 hours to get it processed, uploaded.
Go to agent-led trainings and you'll actually see this particular session will appear there.
So you'll be able to find.
And it's easier to re-watch it else if we just go through all those particular strategies in a very short summary.
You could miss out some of the crucial little tidbits that was actually shared in this session.
Right.
Eugene from your side, any final thoughts, comments before we close up?
Yes, yeah, I'd just like to say to everybody that's been on and I'm sure everybody is part of the EXP team that just make sure you know all the tools that is available to you.
and start getting to use them.
Most tools, even WhatsApp, PropCon, everything,
they do have training videos that do show you how to use them.
Anybody's welcome to reach out to me at any time.
If you want to chat, if you want to know how to do something,
I'm more than happy to help.
Absolutely perfect.
Eugene, again, I want to thank you so much for your time.
We're coming on to this particular session.
It's always great to spend time with our elites when we start going.
through these particular mastermind sessions.
Elite mastermind, remember, these sessions,
they're happening on a regular basis.
I have different guests coming on with different topics
to help each and every one of you grow your business.
The biggest purpose of this is to know how.
And this actually opens up, hey, wow, that was a great idea.
And that's the purpose of these particular sessions.
From me, Stuart, I want to wish you order a fantastic day further.
And remember, always stay productive.
