KGCI: Real Estate on Air - Agent Attraction Explained with Gogo Bethke

Episode Date: October 29, 2024

KGCI Real Estate on Air, I'm Ian Wheatley, alongside GoGo Bethke, who has built a real estate empire here at EXP Realty. She's got a couple of things going on over the course of the last couple of days here at EXPCon. We're here in Miami here at KGCI Real Estate on Air. GoGo, you've become a well-known expert over this thing that EXP agents call agent attraction. But I suppose what is agent attraction for those agents that? may not know. Well, just because the word of recruiting kind of gave me the wib-givis, funny to, but also hard selling gives me the word like the wibb-givis, right? So I like to do things when I actually enjoy it and doesn't feel like work. So instead of, I knew when I came to

X-P, then I want to go to the massive downline. I knew that from day one. That was the reason, one of the reasons why I joined X-B, but I knew I want to do it my way. Like doing events and cold-calling people and, you know, hitting a... of everybody that you know with the real estate license and breeding down their neck and spewing expeal over them, it is not my style, right? So I was like, there has to be a better way. And so everything that I did when it came to selling houses was always people raising their hand, hey, be having a baby, maybe need to downsize, even into upsize, have any to upsize, have any to me out of state, right? So I got used to building everything with the power of social

media when I talk about things and when people are ready, they raise their hand. So that's why I call at agent attraction because I talk about things, everything that EFP has to offer, and then when they are ready, they raise their hands. So I attract these people into my life, and I don't have to call them. I don't have to burn bridges and, you know, break relationships because you were trying to push EXP down their throat. I actually just give, give, give, give information as much as I can, and when they're ready, they raise their hand. So I call it attracting because when they are ready, when they are attracted to the idea of EXB as they reach out to me. So that's why I teach others to do the same. And I think that's probably the best way to go. We're chatting with GoGo Bethke.

Agent Attraction explained by GoGo Bethke. Now you hear GoGo. She streams Monday, her Gogopreneur podcast, Mondays here at KGCI Real Estate on Air as part of our mindset and motivation Monday. GoGo, these are also, as I'm thinking about it as well, these attraction style of recruitment, more so than the hard selling style of recruitment that also, probably has to go a long way for agents that are also looking to build just a general real estate production team as well. Oh, absolutely. I mean, when it comes to agent attraction, you could be attracting to a local team, right? Or you could be attracting to a nationwide or international organization or downline. So there are no limits. The beauty of EXP is that we are in every state

in the U.S. and in some different countries, right? So the only limitation you have when you're attracting to a team is that a team is localized, right? But you would say, still be using the same steps to the process. It's just you would be looking in a smaller pool of people, right? Right. And so the scalability is obviously different. But if you're just looking to just build that local team in your local market, I mean, this is probably a better place to start than ex spewing, for lack of a better phrase all over everybody about EXP and why they should move from the one team they're at to the one team that you're getting going. Jam with Gogobethky here at KGCI, Real Estate on Air.

Gogo, for those that maybe want to learn a little bit more about the agent attraction model under Gogo Bethke, what are like one of the, what is the one or two things that they might be able to take away from this? Oh, gosh. I want to cover everything that I think is the most important about doing the agent attraction, right? So there are fundamentals to everything when you decide to do them. But it's one thing to figure out what you want to do, how you want to do it. Then you have to figure out who are your people, who's your ideal client? you, right, who's your ideal audience? Where are you going to find them? What is important to them?

What's the pebble in their show? Why would they take action? Right? Why should they choose you as sponsor and not somebody else? What button for them to push? Right? Should you have video? Should you have a website? And all of these things, of course, I'm going to explain step by step. But also, just as important in my opinion is how to retain these agents, right? What I wouldn't want to happen is that you're working so hard in the front end and spending months and months and months to convince someone to so said come and make the switch and join EXP with you, and then you lose them four months down because you don't have an onboarding process. You don't have an agent celebration, all of those things. So I'm not only going to cover the top 10 tips of agent attraction, but also going to

sprinkle in some agent retention in there because that just as important. Keeping them is just as important, if not more important than getting them. Absolutely. And also as I'm hearing what, you know, the 20,000 of view of what we're going to be going over, it sure sounds a whole heck of a lot like what a successful production business sounds like too. Exactly. I mean, when I decided to get into agent traction and grow this arm of my business, I actually had to not give up necessarily. I did give it up overtime my production side of my business, but initially it was a transfer

over. So I transferred out of my production, started a small local team in Michigan, and then they took on my production. So then I have the time and the skills and energy and resources to do agent traction. because sadly there's only one of you and only one 24 hours in the day. So in order to be able to do everything, something always has to give, right? And in order to just give up that arm of my business, I replace myself and built a local team. So nothing is easy to have, but just as like you're saying, it is an arm to your business.

You're going to have to figure out. You're going to have to give it the time and the skills and the trackers and the websites and the links and the social media platforms and the videos and everything that it required, just like you're doing today on the production side of your. business, you're going to have to be able to do the same thing for your agent attraction side of your business. It's just that your target audience changed. Instead of talking to the buyers and sellers, now you're talking to the agents or brokers or team leaders, right? And that's pretty much it. You have to handle it as a business and build out your systems and processes,

your mindset around it, your goals, what you want to achieve, and then how often you want to, how fast you want to get there. It all makes sense. Go-Go Bethke, host of the Gogopreneur podcast, Freeman Mondays here on KGCI Real Estate on Air. those that maybe they're not here in Miami with us, unfortunately, but they want to connect with you. How can they do that? That's easy. You can find me under GoGo's Real Estate or GoGo Bat Key everywhere on all platforms. But if you want me to actually get back to you, the only one that I personally respond to personally is Instagram. So on Go Go Go Go's Real Estate on Instagram, you're going to be able to reach out to me and I can, if I can be of help or service, please don't hesitate.

Perfect. Gogo. Thanks for checking it with us at KGCI Real Estate on air. Thank you so much for having me.