KGCI: Real Estate on Air - AI for Real Estate: How Top Agents Are Replacing Their Tech Stack and Scaling Fast

Episode Date: September 12, 2025

Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.Catch every episode in the series to get the full picture, and put these moves into play by Monday.SummaryThis episode provides a powerful guide for agents who feel overwhelmed by a complex and costly tech stack. The discussion reveals that AI is not just a tool—it's your next team member. You'll learn how top agents are leveraging AI to replace dozens of expensive and time-consuming tools, from lead generation and marketing to client communication and paperwork. This conversation is a clear blueprint for using AI to scale your business with speed, simplicity, and a significant reduction in overhead costs.Key TakeawaysAI is a Force Multiplier: Understand that AI is here to automate your administrative "busy work." The episode highlights how AI can handle tasks like writing listing descriptions, creating social media content, and qualifying leads, freeing you up to focus on high-value, human-centric activities like building relationships and negotiating deals.The "One AI" to Replace Them All: Discover the power of using a single AI tool to replace an entire tech stack. The discussion provides a blueprint for leveraging a powerful AI assistant that can manage everything from content creation and scheduling to market analysis and client follow-up, simplifying your workflow and saving you money.Mastering the Art of the Prompt: Learn that your success with AI is determined by the quality of your input. The episode provides a masterclass on how to write effective prompts to get exactly what you need from an AI, from a compelling video script to an in-depth market report.Scale with Simplicity: Understand that a complex tech stack is often a bottleneck to growth. The discussion emphasizes that by consolidating your tools with AI, you can streamline your processes, eliminate technology overwhelm, and create a scalable business model that is both profitable and easy to manage.Topics:AI for real estateReal estate tech stackReal estate business automationScaling a real estate businessReal estate productivityCall-to-ActionReady to simplify your business and scale with AI? Listen to the full episode on your favorite podcast platform and get started today! Ready for more? Subscribe to KGCI Real Estate On Air and grab the Always Free Real Estate On Air Mobile App for iPhone and Android. Inside, you’ll find our complete archive, 24/7 stream, and every Friday Focus mini-series—ready when you are.

Real estate strategy without the spin. Here's what you missed from this week's Friday Focus on KGCI, Real Estate on Air. Seven-figure success starts when you start thinking like a CEO. Welcome to the John Kitchens Coach podcast Experience. This is your host, John Kitchens. You're ready to think bigger and transform your business into a path to lasting freedom. What is happening, man? Welcome everybody to episode, wow, 291 of expert mentors.

live and we've got a special session in in the house for everybody today. You know, typically the whole expert mentor series has been about, you know, showcasing the best of the best out of the Honey Badger Nation that really just want to pour, pour back into the community. And we've got some, what, honorary honey badgers in the house today. And so I want to be able to showcase and give back. Obviously, Mr. Joel Purcell riding along. Danielle and Eric, great to have you.

And we'll do some introductions in just a second. But I really do want to take a sec for all of us to kind of set the stage. And, you know, it's social media, but the sexy pool is AI, right? And, you know, it's kind of that dog whistle out there. You know, if somebody's throwing an event, you just put AI and, hey, we're going to talk about AI. You know, it helps get butts in seats. but there's so much chaos inside of the market inside of the marketplace. I mean, it's a weird season that we're kind of in.

You know, obviously new administration, election cycles. Obviously, you know, our dear friends up north in Canada, what they're dealing with, what they're going through, the whole election cycle for them as well. And, you know, when you find that sexy topic, right, it was even, you know, the internet days. it was even the social media, social media 2.0 days. I mean, it's just, it just creates so much chaos. And it really starts to kill efficiency, especially for agents that aren't disciplined, like most aren't, right?

You know, they fall victim to shiny object syndrome and chase the next, you know, shiny thing. And so there's a lot of pain points. There's a lot of pain points in the marketplace. I mean, I know you guys are deep, deep into, you know, the real estate community as well as other other industries. But there's a real problem that's bubbling up. And I'm excited to dive into kind of, you know, four of the big pain points that that you guys have helped identify, things that we see talking to agents day in and day out.

And I think what's at stake is some things that agents really aren't paying attention to. And I know, Joel, you can chime in on this at kind of what's at stake in conversations that we've had and conversations that I've had with people that, you know, do what you guys do for a living day in a day out and in the AI space. And there's some, you know, red light, green light, yellow light to be paying attention to. And, you know, the one default that that I look at, especially helping agents, you know, develop lead magnets, develop their marketing side of things, develop things, kind of their business model. And Joel even poked at me a little bit today because we've been using the 15 second rule. And he goes, man, I think it's more like

five minutes. And it's, it's that, you know, if chat GPT can create and give you an answer in 15 seconds and he said, now, we're like five minutes, then it's of zero value. And it's just crazy to think things that we perceived as value 24 months, 36 months, 48 months, 60 months ago is of zero value. And, you know, that's in the red light. But to the point that how I've been thinking about it. And I know, Eric, you've been instrumental in the way I have been thinking about, you know, AI. But it's, it's kind of in alignment and adaptability to who you are into the marketplace. But what I feel is at stake, you know, even if you're interested, you know, Joel and I joke about this, but it's not really joke. It's kind of serious. It's beyond interested. Like, if we're not

even committed to this industry, you're not committed to how to align with AI, I really think you're a dinosaur. You just don't realize it yet. And so I think it's just really, really powerful for what we're going to dive into today. And I'm just grateful for you guys carving out the time to jump in and pour back into the community and really, you know, open our eyes up to kind of the direction that we need to be thinking about in the direction to go. If we were in an AI company, we wouldn't be here. Because, Frankly, I'm sick at hearing about AI. You know, like, everyone is just AI.

We're like, yeah, I can try to get butts in seats because everyone does have the shiny thing. But at the core of it, who's an empowerment company? And AI just happens to be the most revolutionary tool that you have to empower people at scale with the most quickest ROI. Right. So that's the reason why we're here is because, you know, you guys are about empowerment. People are on this collar, kind of people. And, you know, business isn't the business of business is a personal development. And back to leave you want to grow your business.

You got to grow yourself. And I can help do both of those things, grow your business and grow yourself. So that's why. Yeah. Yeah, it's it. I think the word is transformation. And I think, you know, how are, you know, you have to position yourself being in the transformation business.

And that's what you guys are. And I mean, you really are empowering. But you're also, it's also a very, um, transformative, you know, experience in being able to, to help you collapse time and move fast and think and, and see. things in a way that like you know i can't wait to share tell tell you the story a little bit later on but like things that would take weeks and months or not ever get done that's it that's even more nefarious yeah not even get done so so eric let's just do a little introduction um like i said you know a lot of folks listening and tuning into to expert mentors they know who i am they know who joel is

but uh haven't had the opportunity to to meet you or daniel yeah let's let daniel ladies first because he's well hey i'll take that from you three gentlemen thanks so much um yeah i i've got over two decades experience in in sales and 16 of those have been in the real estate space but now my focus is helping business owners really avoid the pitfalls of that copy culture which as we're talking to now it's AI AI is that social media was the most recent and you would see just the the chronic copying of what everybody's doing on social media with no intention tied to it, no clear objective. Now, AI is that new thing. So it's how do we leverage AI to grow and scale our business? And I'm actually super excited, which we're going to share with you at the end of

this call here about to be partnering with kitchens because what we have discovered, and now I've been with who's he for 15 some months now in training agents across. the country is that it really starts with clarity, not just how to grow your business, but how to leverage AI without that, actually, you're at the bottom, right? Because you've got this confirmation bias kind of that comes back that says, hey, you're on the right path. So that's what John, you coach to consistently, which is starting with clarity, what your objective is.

So I'm excited to talk some more about that. Yeah, absolutely. I like that you said transformation for sure. Because frankly, AI without that as its core is just an expansion. So for instance, when Chad Tripiti just launched their new image generator, right? And all these posts are saying, you know, content creators are cooked, you know, graphic designers are cooked, all this stuff. I'm like, actually, no, all that does is it expands your ability to produce more of what

you already are. So if you're a mediocre marketer, you're just going to be able to produce more mediocre marketing at scale, right? Yeah. And so without the intentionality of transforming from your current level to your next level, it's just going to be an expander of what you are currently. So that's why I call it a gap creator because the excellent markers are going to be able to expand their excellent marketers. And the mediocre marketers expand mediocre marketer, thus creating even a wider gap between the haves and the have-nots.

So it's the transformation from mediocre to expert. It has to be at the core of all of it or else you're just going to be, again, lost and more of noise, right? especially online. We can talk about statistics what's happening online social media too. Yeah. I think it's super important, right, to get to understand and really, and this is where you help me a lot is really just thinking about it a little bit differently, but really understand the direction of really what's happening.

This, Daniel, you hit on this mediocrity thing in the real estate space, mediocrity and apathy have been killing this industry for a couple of decades, for sure. And the copycat culture has just been exponentially, you know, grown and magnifying through social media, but leaders don't follow freaking trends. They make them, right? But everyone's following trends on social media. And so, but somebody's got to set a trend. Why can't it be you, right? And so that's that level of agency that people have kind of lost because it's a really noisy world. So it's much easier to ride the coattails. It is something that it is to carve out your own space. Yeah. But sorry, John, go ahead. No, it just, I mean, when she was saying that

and what you just said there, just, you know, sparked a Jay Abraham moment. And, you know, would always say if you if you want incremental gains pay attention to what's happening in your industry if you want exponential gains then you need to look outside of of your industry and what's working and then how do you apply that and that just when i when i hear copycat that's where my mind always goes especially copying within the industry yeah it you know that's fine and i don't mean it sounds cynical or whatever it's just just human nature just by default we're very efficient beings, right? Or you don't build your muscle unless you're using it constantly. You know, you don't build your creativity unless you're using it constantly. So it's just a just a default nature.

So you just have to fight against your default nature in order to have this sort of mindset. And the problem with AI is that is definitely like you mentioned is a confirmation bias machine. And so chat Chabit is built to make sure you feel really good about yourself so you keep going back to it. You know, so when you talk to JatTVT is like, oh, that's a great idea. Let's do this. You know, it just follows your direction. And so statistically, just to share like, this is not a opinion, that's so dangerous. And intuitively, I could see it because I've watched people use AI all day every day. But statistically, now that they're finding that what's happening is the top 10% of every industry or the expertise are getting like a 12 to 35% boost in the

productivity and efficiency with AI because they are the expert domain and they leverage AI. Below that, they're actually seeing a decrease in the performance and expertise using AI because there's a confirmation bias machine. It's just taking down the path of mediocrity. Okay. So there's a big split in the road in terms of the types of results that you're getting with AI just based on your expertise and your comprehension of what you're trying to achieve. Yeah. So to sit down in front of chat, GBT, and not be an expert, you are at peril of actually getting taken down the wrong road. Well, John, you talk about the leaders that they're curious enough to look outside of their industry, right, to see what's working and take

take note from that. Well, now with AI, they can. I mean, the only thing that held them back before was just the inefficiency of that or bandwidth. And now they have the bandwidth. So if they already had the curiosity, right, and they're leaders. So they're all in, like you said, which is the second piece of being at the top. Now with AI, they're efficient and they have the ability and they can utilize the wisdom and research quickly and tie that into their business with artificial intelligence, linking that together for them and they're taking off. That's where the threat is, is because those people exist. Yeah.

I know. I absolutely. I absolutely love it. So Eric, give a quick intro, a little bit of backstory about you real quick. And then, man, let's dive into, you know, some problems that that we know that you guys are solving. Sure. Yeah. So got my real estate license in 2002.

Before that, it was, you know, learning how to sell simply out of the results. I got out of the Marine Corps. And it was like, well, what job that can you get where you? you are in charge of your own destiny and that's in sales, you know, no matter what was happening with any economy or tariffs or election, if you can influence people, clearly communicate and lead them to a to a transformation, you're going to make money, right? So learning how to sell and learning how to the skills of not sales through scripts and pro con lists and the Benjamin Franklin clothes and those sorts of things that get into the root of human nature and of humanity

even of sorts and be able to lead them through is something I just was super interested in. And so, you know, got my real estate license. And initially that very first day in the office, I went to the guy in the office that I was really looking up to and he was like, you're going to do amazing. You know, you could at your first year, you can at least do what the average agent does, even though it's your first year. And at the time, 2002, that was six deals, right? And I went back and did the math.

I was like, well, shit, I'm going to be broke. You know, the end of the year. And so I instantly went. I went to Nike. I went to a few other industries and I did 63 sides, you know, my first deal because I didn't look to see what every other agent was doing. I looked to see what needed to be done. And I wasn't being willing to just be placated and be like,

oh, here's how real estate is done, because how real estate is done produce those results. In the same way, most people aren't happy and healthy and fit and, you know, well, you know, satisfied in the personal relationships and whatnot. So I don't look to society to tell me what's normal. You know, I look to actually what works, right? Success leaves clues. And so I just, I just have a passion for that.

We started, we started Hoosie because at the end of the day, I was scared when I first heard about what was happening with A. I didn't know what to tell my kids who were going into college what to study. You know, I didn't know what I wanted my next chapter to be. And fear represents an opportunity in my world. And so I was afraid of it. That means I'm going to go head strong and head in. And here we are, you know, a couple of years later.

So that's the core of it. Yeah. I love that. Yeah. It's, you know, that's the whole, right, you know, the obstacle becomes the way. That literally, that Ryan Holiday book, you know, that is literally how we led to the program to partner with coaches because at the beginning of this thing, I thought the whole ecosystem I could serve with the exception of coaches because AI has got all this knowledge and what is

coaching. Coaching is knowledge. So I literally thought, I wrote down the words, the obstacle is the way. If the coaches are obstacle, how then can I turn that into my biggest opportunity? And then here we are. So literally what's like quote, man. I love that. I love that.

So let's dive in. Let's, you know, we had the opportunity for you to join us via. via Zoom, but you did join us in Sarasota. We got to enjoy the weather, but yet you guys were able to. Come on, man. I'm living in. Why do you do that to me? To jump in and add a ton of value to the room.

And you showcase, you know, condensed down things and conversations that we've had, but really jumped into the four problems that you guys see at the forefront of what we're trying to help solve. That's tech stack bloat. that's noise. And I think that you were alluding to what's happening on social media. There's just so much noise. And that was been my question.

How do you break through the noise? AI powered what? And this is like the question I ask a lot of people, right? Like what happens when this particular individual is armed with AI? And we're already starting to see it, right? Even in the real estate space, I always joke, you know, Joel's son, Wes won't know what Google that means. just Google it, right? Like, he won't know what that means because they'll just go to chat GPT and ask the question.

And we're already starting to see that happen with real estate agents. Who's the best real estate agent to sell in this particular area? We're already seeing it. That's literally happening. I mean, I hear stories from agents, you know, at least every couple weeks. Yeah, man, I got this because they chat GPT me. And I, you know, I popped up. And then being able to provide a consistent, efficient, and transparent experience.

right and that's really what we're what we're looking to create in anything we do because it triggers what it triggers lifetime value and understand the two fundamentals of business customer acquisition costs lifetime value and when you can understand what the lifetime value of your clients are you know what your acquisition you know what you can pay to acquire that opportunity but the thing that I've seen that improves lifetime value is experience and just just how you make them feel throughout the the entire process. Yeah, where do you want to start with that? Why don't we start with the noise, maybe? Yeah. I think that's, I think that's a great jumping off point because it is. That's the question I, you know, I, you know, always asking myself is like, man, how do we move forward to in

such a noisy world? You know, sometimes, you know, me, I just want to like, I just want to put it in reverse and just drive around the noise instead of trying to figure out a path through. So what are you seeing like what's the best way to be thinking about this as we start to navigate all of the noise that's in that's in the marketplace? So I'll start off with fundamentally some statistics. So it's not just based in my opinion. So fundamentally like there's studies like the McKenzie study that shows that by the end of this year, 90% of all online content will be generated by AI.

That's Reddit forums. That's social media. That's blog post. And then keep going a little bit deeper. That's now not just the post themselves, but it's in the comments. bots talking to bots talking to bots talking to bots sort of thing so the whole idea of the dead internet theory is possibly closer than we think because if it's just AI talking to AI where all the people at right and the rush to automate yourself out of your job beating being your social media

is not a job that you can just leverage to AI unless you're just all about volume but if you're the type of person that's about value that's a completely different approach and when there's a eight six to 8,000 percent increase, by the way, in posts just in the last 18 months. Okay, so not just a little increase. We're talking six to eight thousand to paying on the platform later on in volume and noise. You just can't contribute to that in the same way that everybody else is in expect to make a dent. And how much do you want to spend on your, on your ad spend, right?

So the way at Hoosie, we frame this is that, you know, yes, you need to automate and be efficient in your business in some way, but your customers don't pay you more for that. They pay you for a better consumer experience. And so, you know, at the end of the day, the old saying that the riches and the niches has never been more true. That's always been a case of truth. But when you have an AI powered consumer that has broad knowledge base and you don't, you aren't known for something special, you're just going to be irrelevant. Okay. So powering, using AI to establish a deep and specific value, maximizing that in a personal

experience and not using AI as a broadcaster, but using AI as a personalizer, that's where the magic happens. I'll show you how we can do that actually in the platform. It's not just not theory. And I'll say to, you know, when when Eric started building Hoosie, it really is in support of the real estate industry. I mean, there is a lot of copy culture. And we know some people are just shipping things out and focused on efficiencies and tools and money at the end of the day and not really building relationships, but Eric's driver was, I know there are really good agents out there that would do that, that would be thinking about the individual value that they provide to each individual client, if only they had time. So how can we package up this technology

to empower those people, those people that care that deeply and want to do that thing, if only there were two of them. If only there were three of them. If only they had the resources. That's where it is. It really isn't. Joel really helped me center this at the end of last year when we were doing kind of the year-in conversation here on expert mentors.

And we, you know, he's like, hey, man, let's dive down the Bezos question. And let's dive down to, you know, it's not all the things that are going to change. Let's focus on what's not going to change. And Joel, I mean, I would love for you to kind of, you know, point out some of the key things that we know. And we talk about green, you know, yellow, red, like, you know, within, you know, red is of no value. It's already, it's already erased.

It doesn't matter. Yellow still might be on life support, but the green zone. And those are the things. It goes back to, I heard somebody put this, Eric, and it's to this point of what's not going to change. And discipline over disruption. Focus on be disciplined to the things that won't change and how you can, you know, use this to empower you to enhance the things that won't change.

But Joel, there's a handful of things in there that we discussed that really stood out that AI helps empower that really goes down to the things that won't change. Yeah, and I think that the one, well, there's a few of them, but one big one that we talked about was what's not going to change is the best marketer is still going to win. And so, you know, Eric, you're talking about creating more mediocre marketing. I think, and we're talking about stakes earlier, I think irrelevance is going to be the best case scenario for a lot of people. And using AI poorly is going to actually do a ton of damage to brands. I think the magic show of AI that lacks substance is pretty much gone now. We had that two years ago.

You could put up a crappy video that AI made completely, and you could even integrate that into your onboarding process for new clients, and people thought it was really cool. Like, that's gone now. Now the consumer is smarter. They see that bad video that you made with AI, and they think, what kind of organization am I involved with here? So the magic show that lacks substance is gone,

And now it's the, now it's down to substance. And so, so I think using AI poorly, the best case scenario is irrelevant. The more likely outcome, if you do manage to cut through some of that noise, is actually damage to your brand. So one of the things that doesn't change, the best marketer is still going to win. The other one we spent a lot of time talking about is this relationship is still going to be a relationship business. And we used to talk about how do you beat Zillow?

The answer to how do you beat Zillow was a powerful brand and local expertise in your market, in your niche, you know, niche down. Don't be, don't be spread too thin, focus. And I think that's going to stay the answer, but the question's not going to be how do you beat Zillow? It's how do you beat AI, use AI, remain competitive in this new landscape. And so, you know, what's not going to change, best market are still going to win. And we still need to be focused on relationships in our communities and being true. experts. And I think what's going to get so important too. And John and I are always obsessed with solving problems. Danielle, you said this on one of our calls at some point, but a lot of people

are looking at AI as doing cool things and not enough people are looking at AI as what problem is this going to solve. So I'd love for you to talk about that because that was such a big aha. You said that and I said, that's exactly what people are doing. People are using AI to do cool things instead of solve problems. The can it conversation is dangerous. I know you're going to say something really brilliant and please hang on to that thought. The most dangerous question is when somebody asks, can AI do fill in the blank here? Because the answer is almost always going to be yes, but it needs to be should I be using

AI to do this thing first. And so the can it question is very sexy and fun to talk about, but it's the most dangerous one that leads you to a yes and that leads you down a dangerous path and doing something maybe damages your brand. So the clarity comes before that. I love like you're sitting there, Joel, in a library, right? Like all those books behind you, you know, sort of thing. Can I share my screen for a minute?

Well, I just want to show you just one thing when we talk about transformation. Let's see here. Let's go ahead and just share the screen real quick. So can you guys see this screen right here? All right, so transformation. Joel, Damien, what are your favorite books? Beyond entrepreneurship. Beyond

Entra. I'd show up as 2.0 in there. There it is. He's 2.0. So what we're talking about is transformation is going from a knowledge-based source into your AI model, right? And then you can go from just a generalized understanding of it

to now converting it from a knowledge base into what I need today based on what I'm working on sort of thing. So this is this whole. this whole platform around Satory, which we'll dive into a little bit later, is just basically like taking that sort of repository of knowledge, bringing it instantly to you in any way. Like we have 40 million books in the library here. Right.

So as impressive as your library is, that's a part of who you are, Joel. And I can hear it in your words and your thought processes. Like you've digested, you've transformed it. Now you can do that at scale with a thing like Satori, right? So starting at your own personal transformation is really critical. Yeah. Danielle, sorry.

No, I was just going to say, too, We just got off of a training call with our members. And Eric, I don't want to take it from you, but you're framing with what software previously was and how people approach. Share that before I share my thoughts here. Okay. So software up until this thing was done two ways. Software was receptive before.

So all of our computer software, you went down and you entered the data into it. You entered your customer's name into it. You entered this thing into it and it did the work that it's designed to do. That is the old way of doing it. And software was the place where you got some work done, but the work actually started somewhere else. It started with you thinking about it or planning it or reading the book or having a conversation somewhere else and they did the work.

So AI is now the place where you start your work. Because you go and you have the conversation there. You have the research there. And so you start your work there that then leads you to the work. So that's the first different transformation. And secondarily, if the software is done properly, it actually now more takes the leadership position. And it's not just receptive.

it's helping you and pushing you along the way and leading you to a better result than you could on your own, right? It was sitting there with just a notepad because I was access to all of the knowledge of base in the whole world that you've never had access to in a proactive way. So those are two things. And then lastly, the software of yesterday was built. It was like huge teams and whatnot. We built software. Now AI can generate whatever software as a generator, right? So it generates language, generates images, videos, software.

So if you're a team leader, please don't be thinking about what can I build software-wise that makes things more efficient and start thinking about how can I do a generative process toward the outcome of that software I was thinking about building is actually done and approached in a completely different way, hyper-personalized and in the moment. So there's just a complete different relationship. This is now, I know a little bit woo and whatever, but just if you can like really think of it in those three categories in a different way to approach software now, it'll really transform your relationship with it. And this is fundamental for, one, to avoid the overwhelm and two, actually get something out of AI. So to bringing everything into the picture here, we knew, as we started to develop Hoosie, that one of the pain points for agents is they've got a bloated tech stack. Yeah. But what we're actually finding now to be completely candid is that AI is adding to that bloat if they're not approaching it the right way.

If they're approaching it as a tool or like they historically would approach software, but if they recognize that this is a place to start their thought iteration, those people are taking off and it's actually having the opposite effect. It's streamlining their, it's slimming down their tech bloat and it's bringing everything together and making things more efficient and cohesive and cohesive. and cohesive if they approach it that way. So it's not tool first. It's objective first and being really clear. And what's incredible with AI and the tool is that if you're not clear, it can even help you get that too. So we train members. They're just like, I don't even know where to start.

Start there. Start there. Like, you know, I'm here because I need to and I don't know what I need to take into consideration. What question should I be asking myself if I were A, if I were a skilled marketer, right? If I was the best copywriter, if I was a business coach, what would I be asking myself when I approach this project? Yeah, it is. It's wild, right? It's like preparing for event coming up and being able to craft and tell the story and how we're going to go about it is, you know, what I would have, knowing, you know, 20 years and 13 years of one-on-one coaching how I would have coached us 20 years ago. And I'm like, damn, I wish I had me as a coach 20 years ago, right? And to navigate those, to navigate those

waters. But now I think to your point there, Danielle, and you just resonated right, objective first. What's the goal? Like, that's where we default to. Like, what are we trying to do? Like, what is the goal? Is that really the goal? What are we trying to accomplish? And I think just being able to utilize it in a way that's going to, you know, instead of creating cool stuff like Joel is saying, but it's actually going to help you solve problems because that's the only way we continue to grow, right? Solve problems and continue to keep moving forward. The reason, I'll say the reason for the disconnect between the two is that people are looking to AI as a tool. So they're building the widget, they're building the thing or whatever. And it's not as another voice on your team, as another voice in

the room, as another voice in your organization. That's how it needs to be approached first. And if you view it as a tool, it's going to react and be treated like a tool and you're going to get poor results. Or the thing that you build or use is going to be very irrelevant, very fast because the frontier models are getting smarter and smarter. And just eating the most obvious little widgets and things that are being built. So a lot of the startups that started building 18 months ago are being wiped off the face of the map because you just do it with GROC or chat GPT or whatever. And so because they're viewing AI as a tool. And I'll build the little thing and the little tool now is just irrelevant. So being a leader in the space and people that are on this call are going to be leaders in the space or at least leaders of their own.

business, view it first and foremost as another voice in the room. How do I maximize this voice and this wisdom in the room before I go think about it as a tool? Yeah. And viewing it as another voice in the room and a member of your of your team isn't just, isn't just in your approach with it, but your partnership with it. Right. So if it's a tool and if it's historically the software we're used to, then we've got an input and we expect an output and we take what we get. But with a team member and a resource like that, it's iterative. So just like you, would with an assistant or a team member, they bring you back a project and it didn't quite make the mark, right? You're constantly providing feedback. So it's not just your approach,

but it's also the partnership with it. It's wild. You were saying that brought me brought me up back to, you know, you can you can look at team members one or two ways. Most people look at team members as an expense. However, that's on the wrong. That's on that, you know, team members don't show up on the P&L. They show up on the balance statement. They are assets. and you have to look at them that way. And so what you were saying with this becomes team member, this has really been the conversation that Joel and I've had, you know,

with the teams that we've built that we've built and we've helped build over the last 20 years, like we've seen them all, right? And there's only a handful of ways to go about it to really build it a way that's going to, it's going to be profitable enough to build enough, you know, momentum in an engine to get you where you want to go. But it's just wild how we've thought about, you know, write things, right order. when do you make this higher, when you make that higher?

Because what we know to be true in every stage, right, we've identified the eight stages in the real estate journey. And beginning stages, you know, that's, you need to develop just good habits, right? You can get out of the first two stages with just good habits, right? You're consistent, showing up on time. You're, you know, good mindset. Like, you know, just just some good fundamental habits. But you get up in those other stages.

it's always a who, right? The constraint always becomes a who. And it was like, man, you got to get to that assistant. You got to get to that assistant as fast as you can. You got to hire that, that assistant. Well, 20 happens and it unlocks the global workforce, right? That's probably one of the most powerful things that came out of, out of 20, was it unlocked the entire global workforce. And there is a lot of talent on this planet in being able to tap into it, but now being able to tap into a global workforce that fits your budget that falls into the salary cap because that was always the hard part is like I need to get to six figures get up close to multiple six figures before I can justify making that that higher well now you can get to that higher quicker well then Eric comes into

my life um you know what do we not not even 12 months ago and I'm like you don't even you don't even go out of the states for your first hire anymore. Like your first hire is now in your pocket. And it's like in every situation, like you got Hoosie? You got Hoosie? You got Hoosie? Like that's, that is the first hire. And then the second hire is going to be the global talent aligned and empowered with

your word, empowered with Hoosie. Before you even start bringing somebody that has proximity to you into your, into your business. It's one of the exciting parts about Hoosie for me. John and I, you know, we talk about being committed or obsessed. John and I are obsessed with team building, the ways to build, you know, specifically real estate businesses. And a lot of solutions don't scale. We always talk about the things that used to work. No, it don't work now. What got you here won't get you there. So Hoosie is your first hire, but it's also your fourth hire and your ninth higher and your 11th hire because at some point you're going to need a TC. Well, Hoosie's your junior TC supporting your TC. At some point, you're going to need that marketing person to own strategy. Well, who's he going to be your marketing assistant, maybe four of your marketing assistants under your marketing leader. So it truly scales wherever the organization goes.

And that's what makes it really exciting for me from it, from not only a solo agent making your first hire, but from the biggest teams in the world becoming incredibly powerful because of it. Yeah. Yeah. Well, I'd say too, like when we say, who's these your first hire? hire, it's really hiring yourself a second time, right? You are able to hire yourself. You are that second person. You're duplicating yourself. It's for every time you said, if only there was two of me, three of me,

four of me, because we hire people because we don't have the time or we don't have the skill set. With AI now, we have the efficiency, so we've got time back. And we have the artificial intelligence and all the wisdom there at our fingertips. So we can develop the skill set. So it's actually our ability now to duplicate ourselves more than anything. And I actually think that's a really important framing because when we think like hire a hoosie, it's not just shipping it out, right? And using technology to check these boxes and do this thing for us. Actually, it is us. It's just we're now empowering ourselves to find the knowledge, the wisdom, bring everything together in an efficient fashion. And so unintentionally then we're learning, growing and stretching our skill set. Yeah.

With our first hire. It is. It really is. It's so key. So, Eric, I want to ask you guys because, you know, I think we can kind of tie a couple of these problems into one. And so I start to think about, it's the whole adage, you know, go where the puck is going, right? And so I'm constantly thinking now because, you know, we tease a little bit, you know, the empowered, well, the consumer is empowered. The consumer is utilizing, you know, chat GPT or whatever their favorite AI tool. are. So where we are really, you know, we carry a bunch of skill sets from a real estate agent perspective. We carry a bunch of skill sets with us. But we really bring in knowledge and being able to tie it all together, create calm in a chaotic, stressful situation. So as where the

consumer is becoming smarter and smarter, where, do we need to where the puck is going and really to where we don't become irrelevant to become even more valuable? I know we talked about going deep in the niche. I know we talked about, you know, being the information that they can't figure out in five minutes or less. Where is that puck going that we need to position ourselves and how do we, you know, be empowered with, with the tool or with AI, with Hoosie to be able to get out there before that puck is there. The first thing, I think you actually hit at the top of this is that the internet is quickly, quickly changing from an internet of things to an internet of conversations. So the things

before were interest rates, listings, so on and so forth, where that was the object that people were connected via. So that's why Zillow was getting upstream of everybody because they had the things that people were looking for. So they created a portal and they they leverage the human nature of voyorship and wanting to know the zestment of my neighbor's house and things like around that to create the things that that then drove the traffic that then that's how leads were connected that's transforming to places like hoosie and chatchbti perplexity and grok and whatnot internet of conversations and so the strategy to go the puck is going is now to be part of the conversation not a part of the things all right and and that's just a little sound bite i haven't said that out loud

before but that's something i'm trying to find the best way to explain that so in order to be the part of the conversation in chat gbt you're going to understand that chat jbt searches are powered by bing you're going to develop a good being a iEO's strategy optimization for that because you understand that when the trend goes more towards agentic ai and it's an open ai or a microsoft you know agent it's going to use the repository of data from bing and that search engine and so on and so forth and there's social platforms. Gemini is the exact opposite because it's Google, right? So you're going to have to understand how to be a part of those conversations. And then you're going to want to quickly take them from the conversation into your,

your direct niche and expertise off the conversations, off platform or to some place you own and no longer rent. You rent TikTok, you rent Instagram, you rent the conversation on chat jbt. What do you own? You own your newsletter. You own your live webinar events. You own your personal branded website. That's not ADXP.

because people don't look for properties on your, but it's more of a value proposition, right, in your personal website, your value presence there, but you get them off those rented platforms. So the puck is skating to the conversation and how to be part of that conversation. You have to have value or volume in order to be part of that conversation.

Dude, I love that. And it goes back to, you know, what I've always thought about marketing is like, you have to join the conversation that's keeping them up at night in their head. That's the conversation you have to join. And so what are we doing from a marketing perspective

to join that conversation? that's keeping them up at night, which is a pain, right? Which is a pain. We want to be a painkiller, not a vitamin company. And so that's just like where we have to go. And I love how you, you know, that helped me connect the dots, you know, just, just even just the way you articulated that. So I really appreciate that.

So one thing that I do want to, I want to touch on before we just, we get to show who's the who's he plus. The one thing that where has always been a. struggle with with the marketing right it's always been the one to many than the one to one one message and what you showed in sarasota like i'm like yes that's it that is that's it that's where we want to get to but it has been almost impossible at scale to get to the one to one messaging and what you pulled up and showed with being able to just have a conversation with Hoosie and be like, I'm struggling with my prospecting today.

I need you to get into my database, into my contact list, pull up, you know, top buyers that I need to reach out to. What's going on with them? Which message is going to resonate? And I need to be able to craft a one-to-one message to those people. Like, it's like, we all know we should do one-to-one personalized messaging. We all know we should probably do handwritten. But what do we say?

What do we do? And what you showed right there in literally like 64 seconds, I was like, that's it. like that you can never scale until now yeah yeah that is so freaking powerful can you hear me by the way yes we can okay good so i changed microphones um do me just open the screen and just poke around let's do yeah you know what let's go ahead and start showing them some of the some of the goods and we can take it off and on and you know you definitely you know lead the lead the charge here of what we want to to talk about what you think is valuable because a platform like Hoosie is meant to be a reflection of the user and so I want to whatever you think the user persona we want to take on here.

Okay, you can see this screen here with the spark pad and whatnot. Yeah. Yeah. So the difference between like a Hoosie and a ChagGBT, first of all, I'm not knocking any of their products. They're all amazing. They're continually getting better. One of the things that we're trying to focus in on, first of all, is data safety and security of privacy. Not every platform that you go and use today is going to be representative of your fiduciary responsibilities in this industry. And a lot of agents are not thinking about that.

They're entering contact information, addresses, P&Ls, tax returns, listing reports, all that stuff that has got contact information and your customer's information, you shouldn't be doing that stuff. So just as a side note, you know, we're actually even pursuing, we just started this week, our type two, SOC2, accreditation and certification, audits. So it's a safe, secure platform. We're not taking your information to putting anywhere else. Second of all, we're trying to consolidate tech stacks. So those of you've got a, you know, a preference towards using deep seek or Gemini or Claude or chat DBT models. We're consolidating those and putting them in one platform. Brock will be here this next week. And so, you know,

taking the different personalities of these different models, the different trade. Is there any other tool? Is there any other tool that that puts all the models in one place? there's starting to be some because I think that is a huge important part, but hyper-personalization is the second thing or specialization. So it's one thing to have a model. It's another thing to have it's tuned and trained and specialized for real estate as an example or plumbing or whatever it is. Because the last thing you want to do is get more generic advice.

Right. So whereas Uzi is built specifically for the residential industry. Yeah, we have a version of it that is specifically exactly. So if you click the boxes, you sign up and with John, your platform is the version for real estate. So Danielle has a great example that if you understand that large language models aren't grounded in truth, they're grounded in patterns, and you want to represent the patterns, that's most likely to get you the best result for your specific industry. So, you know, that's why when you go to chat GPT and you say, hey, you know, the cow jumps over the, it'll say moon. But if you had an AI that was built for farms and ranches, in Daniel's example, it would might.

say gate or fence or puddle or something like that, right? More relevant. So that's the important thing to think about. And so that's a big one, safety security, but most importantly, like you see here, connected to files and contact. So as you said before, I'm just going to talk to Husey for a second. And Housie, I'm kind of out of some prospecting ideas today. And I look through my database.

Give me five people that I should call today. Tell me why I should call them and make it relevant to what's happening in today's world in real estate. So just whatever you want. I'm just trying to like quickly show that you can, you know, talk to Hoosie in a way that just kind of makes sense with you, the way you think, the way your brain is, is organized, and then you can you can get access like this, right? So this sort of relationship with an AIM model is different than sitting down a chat

and CHEPT and say, act as a marketer and da-da-da-da-da, right? So thinking of Hoosie is your personal assistant with the things that are important, not just a tool that you delegate things to. Does that make sense, first of all? A thousand percent. And like I said, it becomes that first assistant that you can have a conversation with that can actually go out and execute, which is one of the biggest problems that we see is just an execution problem. And now you have an assistant that can execute. And that's the thing. Like I love a CRM. A good team is obviously going to be a good user of a CRM, but most agents aren't and most teams aren't. And CRMs are clunky and expensive. So the AI, you just have kind of another way of viewing your. contacts and how you use them and we're going to, you know, run adjacent to some CRMs. But like this is way better for me the way my brain thinks than any CRM. So I can do something like, Hussein met a new contact today in Open House.

Their name is Bob Swanson, phone numbers 503, 662-1846, make a note in the notes that they have a daughter named Amanda, a dog name Brutus, and I want to follow up with them next Thursday to talk about buying a house in Lagoswego, right? So part of the issue of CRMs do is how do you get the freaking information in there? And you got to go back to your desk, sit down, enter it in, blah, blah, blah, blah, blah. You tell a who'sy. It adds a contact record. It makes notes that you gave it.

It gives me the ability to add that reminder to my calendar of when to follow up with them. And I'm done in five seconds, right? So, yes, it's an interface similar to chat, GVT, but the way you approach it is just, I think is obviously completely different. This is a really good example. We started the call saying, like, do things? better than you have. Well, actually, it's the opportunity to do the things you never did do, like this right here. You didn't even do it. Come on, Daniel. It's the perfect example of where you're like, oh my God, if I only have a time, I have this thought in my head, but there's so much friction.

Yeah. And then Eric's just knowing people, again, the relationship with the software is supposed to be different. So instead of being receptive, we do things like you put the little spark suggestions and now Hoosie's also taking the leadership role and knows what you're working on. It understands the contact of your current conversation and then gives you additional things. to think about to ask for like, here we go. There you go. So, you know, I could just continue to work on and just have Hoosie lead me through things should I want to. So that's the SparkPad. We're really proud of it. There's a lot of nice features like just to a conversation. If you want to add a book like Alex Hermose Leads, I click this and now you can see this conversation is going to now give me

responses as if the AI has read the book, $100 million leads. And so it's now working with me that way. If I want to part of this conversation, let's say now that they've written an offer, I can go in through and find my offer. And by the way, you get an offer is you just drag and drop it into the file. Let's add the file. This offer is a real offer to my conversation. And now my AI has read the offer and is good to go. You can see right here, now I can do anything like say. And he was, you read the file on the offer for Bybee Street.

Give me a quick deal summary on this. And let me know if there's any personal property. that's in the offer. And so the AI now kind of adds as your personal assistant within it, from files to images to contacts to being able to search the internet, so on and so forth. And this is an accurate representation, by the way, of what's in that offer.

So it did exactly what I asked for. It makes sense, you guys? Yeah, so what's awesome about this platform is this is Hoosie Plus Kitchen. So you see that, that handsome face on the left hand side there. It's for your entire audience here. who has leaned into you, Coach Kitchens, right? And all those times that they thought, if only I had him sitting next to me,

I got to build out that SOP, right? If only I had Coach Kitchens walking me through this process to build up this SOP. So, you know, we've spent a lot of time with your team to develop those mini-GPTs, those workflows to guide the users through step by step, what thought processes they should be going through to build out and scale their business

with intention and real, clarity. This is incredible. Joel, touch on that. I mean, you know, we, we identified those first key, key, uh, custom sparks, uh, the way to think about, right? If you're familiar and, you know, with chat GBT, custom GPs, but being able to really think about it with, with the, with those customs, we, we took into consideration, kind of the key struggles that we see with a lot of, we see with a lot of, you know, agents. Yeah. And so you can, you can see like, people don't buy coaching.

they buy the coach. We all know this and you buy John and Joel and the system here because it represents the knowledge base and the strategies that you need. And so AI without that, I think, is missing the point. So this is why we look at the obstacles of the way. So now we can take the strategies and whatnot that John that you guys coach and train on, add them into a toolkit here. And now the people that buy who's you through you get this different version. So now they have the additional access to this sort of thing 24-7 that helps them do things in the way that you're teaching them and coaching them and you actually give them some more time in the day, not just another great idea.

And that's the difference between the two here. So we're going to continue to work with you on developing these and getting these to do the types of things that, again, your passion is about helping teams grow and scale. So that toolkit will be reflective of that for your members. 100%. Joe, what were you going to touch on there? Just that the, you don't want to gloss over the sparks that we built, based on your stuff, John,

because there's thousands of hours of material that that's trained on, thousands of pages of presentations and tools that you've created over 20 years of coaching. I mean, you've been coaching me for 10 years, and so much of what's happened over 10 years is just in those sparks now. And so they're really powerful. And so I want to make sure people see that that's some of the best stuff that you've developed again, you over 20 years, but me coaching with you for 10 years, I have access to all of those things now, all those conversations. I can bring them right back up. Hey, that one time John told me this,

I can pull that right back up because it's all in there now. So we built five to get ready for launch on some of the most important things, getting clear. Again, you know, not having clarity, especially when you are trying to implement an AI strategy in your business can be a mess. So how do we get clear. A lot of our clients and teams we're talking to are focused on agent attraction. How do we build out a value proposition for agents? What kind of team are you building? Are you attracting experience agents or brand new agents? And how do you make a value proposition to attract and retain those type of agents? SOPs, as simple as it seems, is just a massive gap in a lot of businesses, but what's the right way to create an SOP that's going to get used and not just

collect dust on the Google Drive shelf, right? So there's a really powerful thing. Like I said, we did five to start. And we're going to keep adding more and more of these custom sparks. And I'm really excited for those projects, too, because my brain works in these, like, in the spark pad type of way already. So it's fun for me to think about what's the next spark we're going to make that's going to help people solve problems. And a couple of quality of life things. Like you can look back through all of your past conversations, easily find those, the ones that are marked that you've had that were involved with the kitchen. Sparks are going to be marked here in your history so you can get quick access to them.

And this is a living, breathing sort of thing. So John, you and your team are going to be able to constantly update them, improve them, add and delete, make them seasonal, make them timely for tax season, make them relevant to something happened in the marketplace. That's dynamic. And so your users are going to constantly get the best of the way you guys are thinking and coaching and training inside of everything else that they have with Uzi as well. And be able to apply that to their individual situation and their individual business.

business. That's that's the key. That's where the power of AI, coupled with your wisdom and your guidance is just, there's exponential growth potential there. Yeah, I love it. I love it. Eric, since you have a screen up, I mean, could you pull up coachkitchens.a.I? So we can chat a little bit about kind of everything that is included with, you know, the project of us together with, you know, with the custom sparks inside of, inside of Hoosie. Got it up right now. I'll share my fame for you. You bet. You drive and tell me what you want me to show here. Yeah, I think just an opportunity to kind of walk through what folks, you know, will get, you know, by going through through us, getting the custom sparks, you know, everything, you know, the power of Hoosie. And then also, you know, everything else that, you know, we're throwing in as well to really help help the agents navigate, you know, the market.

navigate the season that we're in. Mm-hmm. Mm-hmm. Yeah. So you get your members, John Hoosie Plus Kitchen members get access to all of Hoosie plus exclusive offers of your custom design sparks with your coaching wisdom. And then super exciting that you're also offering for all of your annual Hoosie Plus Kitchens members access to your master class, right?

We are. Absolutely. So Joel and I, um, In 2024, we recorded in the different disciplines of leadership and strategy, all things marketing and all things operation. So we played on the agent to CEO theme. So the CEO conversations, the CMO conversations, and the CIO conversations. And we just, we did live trainings and recordings and created what became the agent to CEO master class.

So what we're offering, because it's such a. great support tool to whatever it is you're trying to accomplish that you have those resources to tap back into. So for every, for every member, for every, every, every subscriber, everybody that has Hoosy Kitchens and through coachkitchens.A.I, they will have access to the master class. And I mean, like, I revisit it on the marketing side of things all the time. We do in practice what we what we talk about in the CEO stuff and the strategy stuff and the leadership stuff. Like we, that's, we, we live that. And then obviously all the CLO stuff, I mean, it's, it's worth the price of admission just to have access to that. Like, every time I sit with Joel,

I mean, I take notes. So, you know, just having him and, and having, you know, over 24 different specific topics, everything, operation, it's, it's really, it's really powerful, powerful. Can I share an idea with you, John, that I can't wait to get to with you? Yeah. And that's in, So we have the custom sparks and whatnot. And with our new interface with Satoria, I just want to show you. Let's see here actually. Let me share this screen instead.

Like I'm looking to make a board, you know, a template for you that's something like this is my own personal one. So I just want to share it with you here. This is my own daily sort of empowerment board here. So I have my list of questions that ask myself every, you know, morning in different parts of my business. And then I have my board set up to where I have my favorite resources and I have here on the left business on the right personal side. So this is my leadership and sales skills and

vision skills. And with this sort of board, I just quickly, you know, connect the dots between, oh, maybe I want to talk sales skills. I'm going to give this to my AI and I want to talk here. Or if I'm talking with my business, maybe it's my, I'm sorry, personal, my relationships, my spirituality and my body. I'm doing this one over here. But this, this sort of board is like a templatized resource area too for copywriting, for personal development, for onboarding, for training. You can have all of your tutorials like wind up on a board. And so just so you know, I'm really excited to start making these templates of these boards too for your class. Dude, if you can create some templates in there to just easy to model after, that would be

awesome, awesome, you know, just because we all need a little inspiration, right, to be able to really draw from, to be able to help us execute. I can tell you, I, Dave, Dave, Dave Nitchie was in in Sarasota, been coaching Dave for a long time. And he, like, he jumped up out of his seat once he, once he saw you, you know, kind of going through everything and he saw Satori. Because I had told him about Sotori. And he said, sign me up. Sign me up.

And that's what I was, I was message. I was bugging Dany. I was like, I need a link. I got to sell it now. And I need a link. And he's like, dude, he goes, I don't care when you send it to me. As soon as you send it to me, I'm signing up. And so he shot me, he shot.

shot me a message and he goes, hey man, almost midnight, just like I, whatever, but he goes, created. So he definitely dove into Satori and he goes, man, he goes, I've been creating these boards to help me with this business. And he goes, books, YouTube videos, websites, marketing personas, sync them all together to help create an investor ICP for some land developments that he's a part of. And it's literally taken under 10 minutes from setting up the board to having information I need. it. He goes, if it was chat, he goes, it would have taken me hours if I only use chat GPT for it. So he's just, he's loving it. I did, if you've ever built a webinar, I mean, it's hours, weeks. You don't want to get to it. You finally get to it. So I put together a webinar beginning of the month.

and I take training video, Joel and I did from YouTube. I took the best business books around Dan Kennedy stuff, Russell Brunson stuff, the one to many book, which is the book for webinars. And I took, kind of, I took our agent to CEO website,

plugged it into it. And I said, I want to build a webinar, the perfect webinar, utilizing the concepts that we're talking about following XYZ inside of agents and CEO and built it. It built it out. Eric,

I kid you not. Took, took less than 15 minutes to build out and build out all of the bullet points for the webinar. The team then spent a couple hours creating, dialing in the slides. I reviewed them for about 15 minutes. told them to make the changes. They made the changes.

In three hours we had built out a webinar slide deck. I love it. It's taken weeks. I'm grinning because, I mean, first of all, it's incredibly satisfying because we put a ton of thought process into this because this to me is the type of interface that's worth continuing to develop because it thinks like people think. And I just need the right ingredients.

I need it the way I think about things. I need to put it on a new board. I made my ad. It helped me. I don't want to just go one back and forth, back and forth. People are also very visual and compelling. Danielle, can you actually pop? I don't know if you're online.

Are you on staging, by the way, Danielle? Oh, you know what? I probably am. Hang on one second here. If you are also. We go to Satoria. I am. Oh, this is exciting.

I'm going to preview a brand new feature that will be on the next release here, John. Because also part of, you know, the power of AI is in collaboration, you know, and in working with your teammates or working with your clients. So you're going to be able to collaborate on boards, but in real time. See if Daniel can get logged in here. But so you can invite your team across the country, across the nation. And you can see Danielle in here, right? No way.

Yeah. Okay. So you're one of the first to actually see this. So let's say I have a file. Let's say that Daniel is now my client and we got a new offer on a property. I can say, hey, let's talk about this offer. Here's the offer. she can put up some information on here.

We can dive into the internet. We can find out what's actually happening to create a counter offer together and collaborate in real time. We're also going to have a Zoom integration. So we'll record the whole transcript of our meeting that we had on the board and I'll load it to the board so we always know what we talked about. So this buddy, I'm telling you. Eric, I could have used this two hours ago, meeting with the team, laying out the presentation

and the slide deck, educating them on how you set up, you know, the heart, the head, the call to action, the heart, going through recording this whole thing. They got to go back watch the Zoom. They have to go do this over here. We could have collaborated right here in real time and could have been done. Yeah. Thanks, Eric. Yeah. And we're all, human in the loop is what we say consistently too, right? It's leveraging AI, but keeping human in the loop and being collaborative. So I think it's really important to point out to that with Hoosie, we are an empowerment company. So with that, there is a community. where you can hear use cases of others.

Because John, just you sharing what you use to prep for your presentation and Dave's use case, all of that, that's super inspiring. And all of a sudden, my mind expands. And I'm thinking of all these other things I can do. So there's community there. And then they also, all your members have access to Hoosie Learn, which is a library of videos of use cases. In fact, we just finished a whole eight week series on mastering AI in your business.

And so there's a ton of recorded sessions in there, too, for inspiration and how to's. It's amazing. I mean, what you guys are doing. And I love being around and working with people that listen and iterate, that listen and iterate. The best example, you know, early on in the, in the real estate space, you know, we were always at the forefront of online lead gen, right? We were one of the first, you know, Howard with Tiger leads. You know, he only opened it up to 100 markets and that was it until he he listened and he figured it out um ended up cashing out it was like the first thing you know the very first person to really cash out and then you know he his his non-compete then he started whileopo but the best that i that i ever saw execute and

you guys are right there was dwayne legate with commissions ink and dwayne listened and iterated faster than anybody i'd ever seen like we were day one with commissions ink it was the worst platform it was the worst tool. It was horrible. But he listened and made it the best. And nobody's ever been able to cash out like he did. And it goes back to his leadership of listening and iterating to really what what the user wants. And you guys are, you guys are doing that. I love that. I'm just doing some fun while you were talking because you know what's funny here. Joel, this is another thing that you shared in Sarasota when he was at VRX Media. So, he was C-O at VRX Media before he went over to Sphere Rocket.

VRX Media got acquired by Zillow a couple years ago. And so they were the media company, and they had big accounts like red fins and open doors, and they handled all of their online marketing for their properties. They used to charge $20 to change the lighting on the outside. It was dark. They made it light, or if it was light, they made it dark. They would charge $20 a photo.

And like literally you did it just in a click of a button. Yeah. It was just wild. Yeah. That's the sort of disruption nature that happens when you look at, look at software as a generative thing instead of a static tool. So I'm looking at this as general. I want our users to be able to generate kind of what they need, how they need it when they need it. And that's the difference between Sotori being this interactive AI powered work canvas from the ground up.

instead of a piece of software that people have sprinkled AI on top of. Yeah, I love it. It's so cool. Can you go back to coachcitchens.aI? I want to throw something else out there. I was just thinking of. So, guys, listening in coachcitchens. com, you got two ways to get it.

One, you could do the monthly, the monthly. There's nothing. There's monthly. You want to cancel. You can cancel. And it's $99 a month. You go buy it off the shelf. if it goes straight to Hoosy.

It's 99, but you don't get, you don't get coach kitchens. You don't get our stuff. You don't get the masterclass. Danielle sending emails and kind of threw something out there. She said, I don't know if you want to make it irresistible, but what about this? So she threw out. Do I know about this? No, you don't.

So this mute for a second, Eric. So Danielle was like, how about this? How about let them do the discount. on the annual, there's already a discount, right, at 984. What if you drop the discount and what if, what if it went to 500? Okay. Okay. So think about that, right?

So 500. So basically five months and then you're getting seven months for free. Plus you get agent to CEO master class. And I was like, you know what else I'll do? I don't open up kitchen table to anybody. the only way you get an invite to kitchen table. And so we're on, so June,

the end of June will be KT 18. So we're far enough down the path. I can start numbering them now, right? So we got 18 coming up in June. And, you know, Kitchen Table started out as a passion project

by being inspired by Dan Sullivan on, from the book, Who Not How. And in the opening where he's talking with Ben, after Ben does the open and then, Dan comes in and they start having the conversation, you know, for those of you that have been a part of strategic coach, you look at all of the small business leaders. They've all been through strategic coach. They all have. They've all been a part of it in some capacity, right?

They've been touched by Dan Sullivan's strategic coach work. And I was in my second year of strategic coach, but who not how just came out. Well, I already knew about the concept because Dan Sullivan's been writing a book every, every quarter for the last 10 years. And he just hasn't never put anything out to the public. Well, this was the first one. And he said, I've had seven people that have not missed a strategic coach workshop in my 33 years of doing this. I was like, that's inspiring. And when the book came out, it was October, November timeframe.

And I said, can we pull this off? And I said, you know, the one thing that I know that I feel. to where we get out of sync is if we miss strategic planning quarterly, right? That's why we're wired to operate in 90-day cycles. We need a 90-day reset. That's quarterly strategic planning. I said, how about we put together a strategic planning two-day off-site? We know all of the best practices, the way to do it. We've been trained by the best of the best to execute this. I said, let's do it. We had like eight people show up to the first one. We pulled it off in like four weeks. They flew into Dallas. We had Airbnb and that's where Kitchen Table was born,

but it was born from the inspiration from Dan Sullivan. It's evolved to the best of the best, you know, that I've been a part of and running, you know, running one of the best real estate masterminds ever created that we did with NAEA and NAEA mastermind and taking elements from there focusing in on experience. But Kitchen Table is, I'm like so proud of it. And everybody that comes, they're like, this is amazing, right? And just walking away and with absolute clarity of what they need to do in the next 90 days. And so I've never opened it up. It's always been invite only and because I have to protect the integrity of the room because I need to make sure everybody's like-minded, because we get vulnerable fast, right? Jackie Bowman, I love her to death. She's been to almost,

she's been to over half of the KTs and she goes, one thing that we do here, we get to our shit real fast. And so Jackie, I love that. So when Daniel was throwing this out there, I was like, you know what? Let's do 50% off and access to KT. 50% off to KT. KT is a thousand bucks a ticket to get in the room after invite only. And so here's what I'll throw out there. You guys with the launch from 984 to 500, you get our custom, you get all of the kitchen stuff. You get masterclass and you're going to get access to KT at a 50% discount if you do the annual now. And to clarify, this is a limited time offer. So the 500 is not forever.

I was like, Hey, how long can I ride this out? And she's like, now I'm going to have to reel you back in a little bit here. So first of all, I fully support this. And I'm being a little bit coy just for fun. I knew you guys are coming up with the special thing. And that's, I have to have a lot of trust in my team as well, which I, a hundred percent to the company is the team. It's not me. And so I fully, this is a great, this is a, this is a freaking, excuse me, it's fucking great offer. So, you know, make it, make it with pride. I hope people take you up on it. I've been to your events before. And most importantly, like an AI without a rudder in some sort of structure and direction, I coach and a mentor can lead you down the wrong paths. So that's why community is so important. Who you put yourself around is, is, is, even more important. So great offer, man. I'm excited for you. Yeah, it is. It's, you know, I saw it, you know, there in Cleveland. I saw it. And I knew that that, because working

to so many agents and no matter what stage they're in, they need that, they need that assistant. They need that right hand person. But most are afraid to make the investment. One, they don't know how to make the hire. Two, you know, with the, you know, the earlier stages, a lot of the, you know, getting and then servicing so they ride the ups and downs of the roller coaster. It's hard for them to level out with consistency. I'm like, man, they need that assistant in the pocket. They need that person that they can pull out and have a conversation with that can actually do things for them and actually help them. That's what I saw. That's what I saw. And it was so many, I was like, did you see that? Did you see? They missed it. But I knew that

that's the direction of where you were going. And I mean, just from what you showed in Cleveland to what it is now, it's night and day. And that's what I love about how fast you guys are listening and evolving. And what you just showed me right there with Satori, like, I don't, people don't understand it. When you start to build a team to be able to have that level of collaboration anywhere on the planet in real time, that's invaluable. It's revolutionary. I don't mind saying it. It's never like that actually hasn't been done before yet in a product like that. That's built from a ground up with AI with collaboration with all. all these sorts of tools. I can't wait to tell Dave, right? He'll go get even giddier now over,

over that. But no, that is, it is revolutionary. And just you talk about, because it's all about collapsing time, right? We're in such an instant gratification world that we need now, right? Everything is now. You know, we see it with Coach Prime. Like, he's preaching that, right? He's like, it's now, right? Like, why are you going to make them wait? You're going to put them up, you're going to put them up. You're going to put their number up there someday. Well, why are you going to wait? Just do it now. And so I think being able to collaborate now, like you just showed, in a way that actually gets the work done. That's the whole thing, right?

I need to be doing things that gets work done. And, man, yeah, you nailed it. Yeah, man. Your team's the first to see it publicly. I appreciate it. It's amazing. And so, guys, like, I can't, you know, rave about this enough. I use it.

Like, I use this tool every day. Like I took, I had a, there was a contract and I loaded it in and I put it in to SPART pad and I said, review this contract and let me know how I can break it. It gave me two examples of how to break it and we broke it. Just, I mean, just an example, right, in real time, right? What would that have cost me in the past? I would have had to get a hold of an attorney that's going to bill me by the second. second, it's going to cost me this amount of money.

And it's like, this thing is built for real estate. It was a real estate contract. Like it, it knows the ins and outs around real estate. And so guys, like, if you, if you haven't made a hire, this is your first hire. If you have hires, empower them with this. But I'm going to tell you, this is a tool for you, especially if you're leading a company in your, in your responsibility of head of company is to be full of ideas. Like, you have to have ideas that you're bringing to the table.

I haven't found a better tool with Satori to help me work through ideas. That's awesome. I have to say, I love this. Your audience is clearly leaning in. I already see memberships coming through here. So if you're watching this call and the code does not work in the future, that's because you missed out on the opportunity. But join the movement.

Who's E Plus Kitchens? Yeah, I love it. And, you know, yeah, take advantage of it. Take advantage of the, you know, obviously you guys. will have Masterclass, take advantage of the discount. I know Danielle threw it out there to be able to have. Being able to have that, being able to then get you guys access to kitchen table. Like I said, that's that's that's that kitchen table has been 20 years in, in the making.

And, you know, I'm, I'm really proud of it. So being able to open the doors to get you guys to come join us at a, at a significant discount is, is awesome. Sam. Good work. Good work, man. And thanks. I see him. We'll see you all there too.

And I'm, at the end of the day, I'm actually the most excited about the homebuyers and sellers that are going to be served by your people. Yeah. Because that's who pays all of our bills and all the focus has been on, how do I make my life easier? How do I do this? How do we do that?

But at the end of the day, let's improve the consistent experience and transparent, efficient experience for a consumer to elevate our value. And that is how you're going to disappear through all the noise. And so I'm really excited for your homebuyers and sellers. Yeah. Yeah, you can do so much. It's so awesome. Guys, you guys are incredible.

Thank you again so much. And guys, jump all over this. This is an incredible, incredible offer. I mean, it's an incredible addition to whatever it is and really, truly empowering you to then go out and transform lives. Thank you, guys. Thanks for having us. Well done, Jeff.

Thanks. That's a wrap for today. I hope you got something valuable from this episode. If you did, hit follow and visit john kitchens.coach for more ways we can work together. See you on the next episode.