KGCI: Real Estate on Air - AI & Real Estate with Carrie Soave, eXp Realty's AI Consultant

Episode Date: April 16, 2025

Welcome, guys, to another episode of Realtor Hacks, Tips and Tricks. I am one of your host, Hally McCrory, based in San Angelo, Texas, and also Dallas, Texas. Split my time in both North and West Texas. Lots of driving going on. Also, host for American Dream TV, Emmy nominated TV show, Coach for Tark El Moussa's team at EXP Realty. And I've also got my co-host on Casey Steyer. She is also an amazing real estate agent in Raleigh, North Carolina, all things downtown. But really, I mean, she works the coast, the mountains as well.

And what else? She's also an American Dream TV host for Raleigh. So, you know, we love to collaborate on that. And then today we're super excited to have Carrie. It's SOAv, right? Sobe. Sove. Oh my gosh.

I should have asked you before. Sovei. Carrie Sovei. So I'm like, I'm super excited. I'm like totally nerd out on all things AI, chat GPT. Carrie is not only a real estate influencer, but also AI, like the, you're the official AI consultant for EXP, right? Yeah.

Which is insane. So, you know, AI expert consultant for large corporations, including, you know, a 90,000 person brokerage that covers 24 different countries based out of Ontario, correct? Yes. I'm in Niagara Falls. Oh my goodness. So close to New York. Welcome, Carrie.

We're so excited to have you on. I actually, I found Carrie through GoGo Bethke, which was one of our previous guests as well. And I just like, I was so impressed with everything you were doing, like your presentation skills and really just like your ability to teach AI in a very easy way. because it's not always that easy to understand or also to teach people how to do, I feel like. So I thought you'd be a perfect person for our podcast. And I also love seeing women in real estate and tech succeed. So thank you for coming on.

Yeah. Thank you for having me. Thank you so much. Okay. So we love to start off our podcast, just kind of asking about your background. So you are a real estate agent as well. You know, tell us about your. your journey of how you got into real estate and then also, you know, if you could transition that

into, you know, how you got focused on AI and chat GPT and all the artificial intelligence things. Yeah. So I got into real estate almost 15 years ago. I do both commercial and residential because you can do both here in Canada, which is interesting. I really, honestly, I just kind of fell into it. I bought. a home and I thought if I could do this for a living, this would be wonderful. And that's what I did. And I had a lot of contacts in business owners, corporate. So the transition to commercial was pretty natural because we have to go where our sphere of influence is. Yes, for sure. Right. And I didn't do things the traditional way. I've been operating my entire business on social media for the whole 15 years.

So it was either my SOI or my social media and they both feed each other. So who knows where they're really coming from? Is that like my space? Well, it was like, so it was Instagram 15 years ago. Was it? Is that already 15 years ago? I know, right? But I was, I think I got it in 2012.

Oh, my God. We don't even know what you were. My Instagram can. Holy crap. yeah i think i got it 2012 my god okay so yeah so we have facebook ben i mean shoot yeah and twitter as well so i was happy into twitter as well and then you know not a lot of agents know how to generate business on social media they're using as like a secondary website or a portfolio so a few years ago i decided to start coaching agents on how to generate business on

social media like get buyers and sellers reaching out to you yes because lead gen's always has been a big thing for like 10 years now yeah but um nobody wants to chase leads like these people don't want to talk to us right so yeah and i was doing that but what people don't understand about social media is it can be a full-time job in itself if you're doing it right it's very time consuming yeah and it's very uncomfortable. So I'm pumping out several videos every single day and people think it's so easy for me and it's not like my assistant chases me down and forces me to record video because I will make up any excuse to not do it. So it's uncomfortable for everybody. So a year and a half ago when chat GPT was released because AI has been around forever. It's been coded, but it's been around for a really,

really long time like I think yeah like I mean Alexa dot we've had for a while and that's technically AI or like Siri in our iPhones is like technically AI right yeah but it was coded so this is like the new no code AI and when that was released through chat gbt that was the first LLM to release remember back what was like November 22 um yeah I thought okay how can I use this to make social media easier. And once I figured that out and it was working really well, I just went down the rabbit hole. How else can I apply this to my business and literally just implemented AI into every piece

of my business. Yeah. And then obviously evolved into coaching because I coach and I do consulting for brokerages. I'm a very systemized person. So I'm very much like GoGo. It's systems, systems, automation. automation. And yeah, I just have an eye, I think, for, because here's what most people don't

understand. AI is not like a tech thing at all. Like there's nothing really technical about it. The only skill that you need to use AI at a high level is good communication skills. Yeah. That's like that's all you need. And as realtors, we should have that already. So if you think of it in terms of.

of like I don't have to learn tech. I just have to learn how to communicate better to ask for what I want. It becomes a lot less intimidating. Yes. Yes. So that's yeah, I've managed to be able to express what I want from AI. And obviously I love systems. So building out entire systems and workflows and automating as much as I can. that's where the real money is in AI for realtors, like not going in and producing one thing, it's producing entire systems in five minutes, which is, you know, what's going to generate us business.

If we're creating funnels and workflows, that is what brings money into our business, and that's what is worth it. Okay. So I guess, like I feel like a lot of the, the AI training, that I've seen for real estate agents has been mainly regarding prompts. The one I saw with you

was setting up your chat GPT so that it's personalized to you, which I really like because I'm like, okay, I have all these prompts. I understand that, but that was different to me. So I guess my next question is like, what do you teach that you think is, you know, besides just just, like the prompts, what do you think is most important for real estate agents to know or what, like, what they should be using AI for? And like you said, I mean, maybe you could dive in a little bit more about the systems and stuff too. Yeah. So I have a really popular, I call it like my quarterly business plan. And I have all the agents that I coach use it. And they're basically going in and they're uploading data. So like a market report or stats. And that's the

starting point. Data should be your starting point for everything because you're cutting down any potential for hallucinations or, you know, inaccuracies that everybody's so worried about. Well, if you upload the data, if you give it the stats to work off of, yeah, that's going to solve your problem right there. Yeah. Yeah. And then from using those stats for your area or your niche, right, you're going to, sorry, my phone keeps vibrating. you're going to then it's going to tell you well through prompting it's going to tell you exactly who you should be targeting who's most likely to buy yourself according to data right yeah and then once you have that information you pick a demographic that you would like to focus on and it'll

generate a whole persona with pain points and then you use the persona and pain points to generate entire systems and funnels. So you're going to use that to generate your full prospecting plan, your ad campaign, your organic social media campaign, your lead magnets, your landing page copy, your highly targeted drip campaigns, and even scripts and objection handling for when the leads start coming in. That is a system. Wow.

And you can do all of that in like 10 minutes and maybe another 10 minutes. and maybe another 10 minutes to paste everything in the appropriate places of your funnel, like onto your land, into your drip campaigns. Yeah. This is what your coaching is, is teaching people how to do that. Yeah,

absolutely, because that's going to make you money. Right. Like, asking it to make you a listing description is not going to make you any freaking money. And honestly, like,

I don't know why agents use chat GPT to generate listing descriptions because the amount, like, through a record, regular prompt through chat GPT, the amount of like words you have to type in. Why aren't you were just writing it yourself? I actually created a really cool custom GPT that will generate listing descriptions for

you except all you have to do is upload the pictures of your listing and type in the address. That's all you have to do. So yeah, that is what stated. kind of right you're like okay i need this in my life like yesterday yeah and then how would you turn your list like how would you turn that into a workflow well just off the top of my head now that i have a listing description i'm going to ask it to generate an ad copy and then a social media post yeah and then a drip campaign that is basically just reiterating all of the information from the listing

description like do you know what I mean so that's how you create workflows and that's where the real value is okay that is amazing I love that and I love that you bring in the drip campaigns too and probably I'm assuming chat GPT could even consult you on whether you should be sending those via text or or you know like absolutely absolutely and it's it's wonderful it'll even give you an aggressive call schedule for when you're because you still need to call your leaves people like this is what it is so it will give you like a proven schedule an aggressive one or whatever maybe not an aggressive whatever you ask it to give you it will give you and that's the power of chat gbt like it can literally create anything for you you just need to know what to ask for

you need to know how to ask for it to get the optimized level of result. And that's why this is a communication skill, not a tech skill. Right. Like just being able to get as specific as possible. Is that kind of what you're saying? Yeah. Yeah. Absolutely.

As specific as possible. Give it references. Like I have it channel. Like if I'm creating a call script, I'm going to have it channeled Jeremy Lee Minor. Right? who's like favorite and yeah you have to give it as much information as possible okay okay cool so not all yeah i'm like scared of it for some reason new stuff i'm like oh what it was it yeah but well and that's

why i feel like her her course could be good casey because she's already like done all this there's no reason to be scared because she's like this is her implementing it already you know i always say And work smarter, not harder. Work smarter, not harder. And that's the whole point of this podcast. Yeah, absolutely. And like, I want to point out, like, I use my own system. So the entire process that I teach is really like funnel building with AI.

Yeah. I use that for my coaching business. And I've been able to grow a million dollar business in five months with one employee. and AI because of this process and the system. I love it. That's insane. Yeah. Gosh.

So not only with, you know, workflows and funnels, are you also using chat GPT to help you generate your social media content as well? Yeah. Or other AI tools, I should say, too. Yeah. Sometimes I just use chat GBT, sometimes. I use several tools. So basically, I can take an agent from idea to creation, to editing, to posting all with AI,

which is going to, that's what's significantly going to cut down your time. We're going to get the idea from AI. We're going to script the video with AI. We're going to create the captions and titles and descriptions and everything you need with AI. Then all you have to do is shoot the video. but I'm actually experimenting with some stuff or we won't even have to do that anymore.

Yeah, I've heard of a few. I mean, and I'm sure they're going to get even better, but I've seen, I can't remember any of the names, but I've seen a few tools. I think maybe like from Phil Stringer's presentations on, there's like AI tools that actually they can use pictures of you and it'll be like a video of you talking, right? Yeah.

So there's, I feel like I've explored all these and the one that I'm currently experimenting with is Hey Jen. Hey Jen. They've been around for a while and I haven't used them because I'm kind of like, they kind of weren't there yet. But now Hey Jen has a live streaming capability. So I've decided to dive deep into it because to me, if an avatar of myself can live stream connected to chat GPT, right, to directly answer questions, that means that I can literally

host my video, like a video of me on my website as a chat bot and have it answer questions in real time. That's crazy to think about it. Yeah. So I'm diving deep in that right now. That's a project I'm working on for the next month. Got it. So how are you like consulting EXP?

Like are you helping them with the Luna or Luna. So Luna is our AI chat bot that we have that can help answer EXP related questions. No, just for AI solutions. So right now I'm working with Carolyn Marchant's team, the marketing department. So that's what we're focusing on. And what I do is I build AI solutions like custom GPTs. that will streamline their work.

So when you're dealing with a company or a team, let's say a team, you want to build GPTs or AI bots that are set with a tight parameter and SOP of how you do business. Because the advantage of that is that anybody can come in, whether they're new or experience and been working in the department before, and all everything coming out, all the content being created, will be at the level that is set by the GPT no matter what. Basically, you can't fuck it up. You know what I mean?

Like, and it's, it's wonderful. Nothing to be scared of, right? Yeah. It can cut down repetitive tasks that it takes manpower to do. It can cut down on mistakes. it can really set a level of product and service at a very high standard and ensure that anybody that's using it can't veer from that, right? So with it for training, I'm doing, I'm doing, uh, consulting with another brokerage right now.

And we are turning all of the SOPs into a GPT. So that this is a large company as well. So like we're working on front. right now, right? So for the front desk, there's like seven or eight people that like work part time, full time, whatever. And there are like pages and pages of procedures and policies, right? And check this and all of that stuff. So I feed it into the GPT. And then anybody working behind the desk, if they have questions, they don't have to go through manuals. They don't have to, you know, ask somebody. they can literally have a conversation with the bot and it will tell them exactly what they need to do

for any scenario nice and that i mean that just saves everybody more time yeah yeah exactly i love it so i guess besides chat gpt what are some of your other favorite AI tools or real estate agents that we should be using in our lives and our businesses to make us more efficient Okay, so we need to think of it in terms of leverage, okay? And in order for agents to scale, historically, we have needed a lot of money. To start a business, it is an investment. To scale a business, it's a larger investment. So I like to look at the tools in terms of how much money we can save.

So we have like marketing expenses and marketing department. whether there's somebody that we pay in-house or we freelance that work out. So you're talking, your socials, any content you want to create would be created by your marketing department, whether it's blogs or mailouts or whatever you guys do, right? Socials, ads, all of that can be replaced with chat, GPT, YouTube. I use vid IQ. Answerthepublic.com as a site on my Neil Patel.

All of your ideas should be coming from there because I feel like it's super simple to figure out SEO. Okay. You think of it in terms of you need to know who your target is and you need to answer the questions that they're asking on a frequent and consistent basis.

That's all there is to ask. SEO. An SEO is alive and well on social media. So the same goes for social media. There's no big mystery to this. Okay. Literally just know who you're talking to and answer the questions are asking. Yeah. Neil de Tell has a wonderful site called answer the public.com. I get all of my ideas for videos there. You put in your topic. Oh. Industry and it tells you what people are searching. Wow. Yeah. So those are my top three to replace marketing. then Sorry, so that was

Answer the public vid IQ which is a tool for YouTube Yes, and Chad GPT of course Next, let's you know, do you guys do video on social media?

Yeah. Do you edit your own videos? I have someone editing for YouTube. How much you get to? I use a video for a lot of my editing for like even these podcasts we'll chunk like it'll take little chunks and and uh you can put captions on it and stuff yeah so a lot of agents are hiring a video editor

whether from like fiber or whatever you know there's like upwork or something yeah yeah and honestly it's around 2,500 to 7000 dollars a month yeah it's really expensive and you can easily cut that cost right out by using my two favorites. So for short form video, I use captions app. That's my absolute favorite. Caption's app. Okay.

And then for long form video, I use VDio. And I use them because if you're creating a lot of content, how many takes does it take you guys to get one video that you like? because you messed up the words. You know what I mean? Like you stumble on a work. So basically I read a script next to my camera.

And then I push one button in either of those apps and it redirects my eye gaze. Yes. Yeah. So those, that's why I prefer those two. I believe those are the only two video editors that have the eye gaze redirect right now. There could be more by now. But they have other things like animated captions. Zoom in, zoom out with one click, right?

It's on the keywords, sound effects, all kinds of stuff. They translate your voice. They have the most capabilities I find. So I would recommend using an AI powered video editor to cut some serious costs. Now, let's think in terms of like social media management. These social media management companies are always messaging me. And they're costly. They're like a thousand plus a month.

Okay. And you don't need them because they literally just use a distribution system and an AI powered one. So I use real estate content. com. Okay. It's wonderful. It's social media distribution, but it also creates static posts for you with

AI. You said realestatemedia.com, right? Realestatecontent.com, right? Realestatecontent.com. I didn't know. I'm trying to ride over here. Real estate content. I'm like, I clicked that. I don't know why. Okay. Cool. Yeah. It's really cool. It won't generate your videos because you need to be on your videos. But you would upload your videos there. And then for your static pose, like your pictures and your word pose, it will actually generate the content for you. It knows your brand. There's like a whole branding section in there. And then schedules and distributes everything for you to all platforms. So that takes away another what thousand dollars a month. Yeah. Minimum. And then let's get into automation. So you know

Go-Go. She's huge on automation. I'm huge on automation. And I use two sites for it for my social media automation, I use ManyChat. Okay. Yep. And for L other automations in my business, like anything and everything, I use Zapier. Yes. But I don't just use Zapier, the website. I use the custom GBT that they've built within chat GPT. Because all I have to do is go in there and say, okay, so when a lead comes

in on Facebook and fills it a lead form. I want that lead form to go to my CRM. Then I want that lead to also be populated into an Excel spreadsheet. And then I want to get a text message alerting me that it's there. It will build out the whole thing for me. All I'm going to do is connect me apps. So Zapier's come a long way with their AI. Like they've been around forever and I've been using it for like years, probably like 10 years.

But it was complicated before. Like I have no, okay, guys, I have no computer skills whatsoever. That's crazy to me. Yeah, that makes me feel a little better. Yeah, I do not like, oh my God, I've never like filled out. So my assistant was here at filling out a Google sheet this morning and I'm trying to add a field. And I'm like, how do I do this? I don't know how to use computers very well.

I am not a techie person. So Zapier was a little difficult for me outside of some basic automations, but now with their custom GPT that they've built and the AI right in the platform, you can literally just tell it what you want to automate and it'll build it out for you. It's brilliant. And that's where we're going to save manpower because these are repetitive tasks that we would pay an assistant to do. An assistant full time will cost like $2,100 plus a month.

So now we've just cut that expense out. So we've saved ourselves a hell of a lot of money today, right? Yeah. And we're able to operate at a level as an agent who is paying for all of these things to scale their business. So very important, the power of AI is leverage. Yeah. I love it. Yeah.

Do you have, like, how are you using AI just to make your personal life more efficient as well? So I have conversations with chat GPT a lot about improving my business. Okay. I think that's where a lot of people are falling short. Anything that I create, whether it's a presentation or like anything I create for my, for my, for my business or my personal life, I run, like I upload to chat GBT and ask it to analyze, critique and suggest improvements for it. If you want to, yeah, if you want to start a business, like it can build out anything for you.

For my personal life, like, I'm not really using it a lot for my personal life because I have no personal life. This is like I am like I'm your entrepreneur who is literally lives and greets what I do. Yeah. Okay. I walk like I play with my dogs and I feel like AI can't help me with that. I know. I just I thought I'd ask because I know a lot of people who are using it for like creating workout programs for themselves or even like I have a client who uploads like pictures

of himself regularly and says like what areas of my body do I need to be. working out more or like focusing on or you know this is in my fridge what are some meals I can make um because you know being an entrepreneur it's not I think I feel like it's not about I don't know a lot of people talk about like work life balance I feel like it's just integrating you know different things of your life with your business but then also you know finding out ways you can be more efficient in your personal life too and how you can you know knock two birds out with one stone or more than one bird so one thing one thing i really want to experiment with is because i travel a lot to speak like all over like i'm in europe twice this summer and oh god i'm just like all over

the place um so i'm going to start using it for travel 100% that's what i'm going to start using it for yeah but like you talk about work life balance i have some pretty I don't know. I have some pretty, I think maybe unique ideas around that. I don't, I think if you're an entrepreneur, there is no work life balance. There's like, there's like off season and on season. Yeah. Do you know what I mean? Yes. I don't know. People probably hate me for saying that, but it is what it is, right? No, everybody's, well, everybody's different and I don't know. I respect an opinion. and so yeah okay so we've got all these tools for for marketing for legion um and then you've got you're working on something for listing descriptions um what about like so that that that one i think it was uh shoot which one was it that helps you create graphics uh so like dolly Dolly, okay. Bernie, here's the thing.

I have plugged into it too, right? Yeah, I'm not, I'm not a creative, like visually creative person, so I kind of just stay away from all of that. I'm not, I'm not the person to ask about, you know, creativity at all. I'm not artistic, so I feel like I'm never creating stuff like that ever. Yeah. Yeah. But like, so what I guess like, I don't know, you're on, you have a YouTube channel, right?

Like, what do you use for creating thumbnails? Oh, I just use Canva. Okay. Okay. Yeah, I just use Canva. I take somebody else's template and I just switch everything up. Yeah. And I, well, in a lot of your, I'm looking at your Instagram.

Oh, and you know what? If you guys want to follow Carrie on Instagram, I've got her Instagram rolling on the marquee on the bottom. if you're watching this on YouTube or Facebook. I guess if you're listening to this, okay, say your last name one more time. Sovey. Sovey. It's at Carrie Sovey, C-A-R-R-I-E, S-O-A-V-E, and Associates.

So you can follow her on Instagram. Anyways, what I was saying is it's a lot of, you know, like reels and video, not necessarily like intricate, graphic. either. No, no, I'm all, I'm all video. Like I'll throw a picture up there if my husband takes a good one. You know, I haven't had my head shots done in like 12 years. It's so funny because this is something I should be doing because it's out everywhere and I feel like I don't even look like that person anymore. Um, but yeah, I have a lot of pictures of myself just because my husband takes them when we're. Oh, that's cute. Well, speaking of that,

I feel like there's so many of those headshot generators. Do you have one that you suggest that you think is best? Because I've tried a couple and I swear it never looks like me. I tried one. I can't remember the name of it and it was just awful. So I was like, yeah. I found a good one. To the pictures of me and like change the color filter on it.

They're all little black and white on there. It's fine. Right. Absolutely. So, you know, any other hacks, tips or tricks around AI that you think real estate agents should know? Yeah, you don't have to figure this out yourself because as easy as AI is to learn, it is 10 times as time consuming navigating all the information out there yourself. It took me, I would say, like a good year, to really. really get to a place where I'm the expert.

And that was like 10 hour days for a year straight. Mind you, when I started, there was no traditional information out there. Like I was on Reddit and Discord, which is completely out of my element. Like lately, I'd never even heard about these sites before. And just like looking up like how to do stuff or like what tools? Literally inserting myself into conversations that developers were having. when it was really. That's how I figured it out.

And the good news is there are people, like there's not a lot of people, but there are a few people in North America that do teach it. And I would highly recommend it because what you can learn in two months from somebody might take you two years. Yeah.

Right? Yeah. I think that's my advice. So I'd love to, I know we're supposed to be focusing this on AI, but I'd love to hear a little bit about your tips for social media as well. Yeah. Honestly, answering the questions that your audience is asking is the number one. Yeah.

But we have to remember that the frequency, there's a few things about social media. First of all, social media is the only place that you can pump out massive amounts of valuable content. And that's going to be needed in terms of GEO, which is like the generative engine optimization, which is AI generated content, right? Okay. You're going to need that to be discoverable by AI. Mm-hmm. And what else would I say about social media? we've never, I don't know about you guys, but I've never gotten a client unless there's been a level of trust.

It's either because they know me and they've met me in person and they trust me or somebody else has referred them to me and they trust me, you know, through that person, right? They trust that person enough to use me. It's so much harder to generate trust digitally when you're not meeting people, which is why the content is. so key. Like the value that you give is so important and the frequency to gaining that trust because you're not going to get clients unless you're generating trust. I think we all need to remember that. Nobody's going to trust you because you're putting up some other agent's listings every day. Do you mean you have to talk to the camera? You have to talk to your audience. You have to answer the questions they're asking. So that's super important. Authenticity is key. The way I went about it

on social media was I became the ambassador to my area. Yes. So I didn't just post about real estate. I posted where to eat, where to get your hair done. Like if anybody, and I had a lot of, because I was in commercial, I had a lot of like builders and developers following me. And as they moved into Hamilton from like bigger cities, so from like Toronto into the suburbs, they would message me, hey, where's the best pizza in town? Where do I do this? Where do I do that? And eventually, I got their business, right? Because people will not, are not looking for homes every day, but they're looking for something else every day. So to get them coming back to your page for everything else is what's going to convert them into clients when they do decide to buy

herself. Love it. I love it. That's so funny. I like I'm, that's even just me sitting here thinking about it. Like I had someone message me like, hey, I'm in San Angelo for the day. Where's the best place for brunch? Like I could totally do a video on that. Yeah. Absolutely. That's what my Glenwood and Good Evening Glenwood was about like the businesses and around and we brought in like the owners of the different business. Yeah. That was a Jason podcast before. Good evening Glenwood's the street that she like her and her significant other just like own. Yes. Yeah. And there's just tons of restaurants. It's downtown. around basically.

And another tip I have for social media is micro influencer endorsements. I've always put my money into endorsement as opposed to ads. Because if say we're like shot like, we're like, okay, I'm in the market for some new like hand cream. Okay. Are we going to buy the hand cream that comes up on our feed a million times or are we going to buy the hand cream that somebody that we follow? trust is recommending.

So I have something to consider too. I've always had partnerships with other influencers in my market. Just like as an idea, we have like a local CFL team. So I partnered with the spokesperson for the team. And he was very trusted by, you know, such a wide range of people. Because we have to, we have to think about getting exposure. and getting in front of people that we necessarily wouldn't like we're a real estate agent or a real estate team we're going to be limited and who wants to follow us right they've got to want to hear

about houses all the time right we're getting that exposure from a different demographic you know is a really good idea yeah yeah okay so like would you do videos with them or like have them post something about you? What did that? Both. Yeah. We had like, yeah, we would do everything. And we were friends too.

So we would be out all the time as well and just film content. Just silly little stuff. And, you know, you don't always have to post about like the amenities in your area. You know, you can show your life because people are going to connect with you because of who you are, what you like to do. You need to connect, right? You need to build a relationship. So I post a lot of my dogs.

Same. And I post like a lot of like lost animals, rescues that need adoption, stuff like that. So I'm going to like people are going to align with me that have the same interests. Yes. And then the more types of content I have on my page that's relevant to them as per area. and then real estate, it's just going to translate into business, which is great. Yes, I love that.

Those are great tips. So where do you think the future or what do you think the future of AI is going to look like? Like what do you think are some upcoming trends or platforms that we should be keeping an eye on or that we'll probably see? there's a couple that I know of that are will be releasing like I'm a less based AI there's one that I'm that I'm doing some work with they have they're going to be connected to you know listings and solds and then from there they're going to be able to pull comps and reports for you within seconds for your clients content for you in seconds that's branded.

Like that's really the future for real estate. But I think in general, task oriented jobs aren't going to be as important. It's going to be the thought leaders and the idea people that are going to make money. This is a revolution, like the industrial revolution, like any revolution.

Right. So, you know, our need for types of services and jobs are going to go away naturally, but it's going to make room for new types of jobs and new types of, yeah, industry. And, yeah, just use your head people. Ideas are where the money is now.

And it's where the future is going. Yes. I was even thinking about that with like the entertainment industry, like a lot of the actors and actresses are protesting because they're going to be able to, or you know Netflix or Amazon they can make you know productions with just AI with like people on a suit and doing the same yeah like we could have Tom Cruise in 40 years when he's you know long gone um you know it's it's it's weird to think about but I'm like there's going to have to be people doing those jobs for them too and I you know yeah for them but

I know. That's the way the world's going. But it'll be interesting to see what jobs are created out of that, not even in the real estate industry. Yeah, I was talking to a lawyer a few months ago. And they're like, well, you know, I don't work with people that want to use AI and I'm going to lose business. And I'm like, why don't you just like shift your offering and have like a separate offering

that double-checkes everybody's AI contracts for them. Lower ticket, yeah, but you have to change with the times and maybe pick up that loss of at least recouping something. And then maybe, yeah, I just, people have to shift.

People have to pivot and we're at that time right now. So. He was pivoting. He was shifting. Yeah. You're a pivot and shift. I just added to move. Oh, my gosh.

A little bunny go. Yeah. Yeah, and I, it'll be, I would love to have comps done. At your fingertips, I'll let you know when it's ready. What are the first? How about that? Yeah. Especially when you're out in the field, if it's like an app or something you can know on your phone real quick.

Literally, like you'll just walk into a property. Your client will be like, I'm in, your buyer will be like, I'm interested. interested in this and in you could just do a voice clip to your AI. I have a time. Send me a full report and he also email it to my client. And yeah, like it's, it's so invaluable. It'll be perfect for when your client springs another one on you when you're

out about what. Let's go look at this one. Okay. Well, yeah, I haven't put comps on it yet because you didn't know you're showing it. But at the same time, you can get them real quick.

So. Exactly. Exactly. Yeah. I mean, that would like, because technically, or this is the way it is for,

I don't know if it's like United States or if it's just Texas, but technically I'm pretty sure that there's a rule that we have to do a CMA for both a buyer, like if we have someone buying a house and if we have someone selling a house, I mean, that would be helping us keeping compliance too. Yeah. So it's even like not only is it like, helping us do our jobs would even like, you know, saving us from legal battles too. Yeah. On the productivity level of AI, I think that the use of data is where that side of the

industry is going. Got it. So being able to manipulate, interpret, analyze, and predict. Right? So that's super important. We can pretty much do that right now. Yeah. I saw yesterday that Um, co-star who owns like, not only homes.com, but like all of the commercial platforms, loopnet. I mean, they're like growing like crazy. I saw that they just bought Matterport. If you don't know what Matterport is. It's that, um, it's that tool that creates kind of like 3D doll houses of, of your subject property. And I saw that they're acquiring Matterport. And I'm like, I bet there's some sort of play with like, A to have that information on different houses, like I think of how many houses have already, you know, been uploaded to.

Yeah. Or like there's probably. CoSAR has a bigger problem and that's the quality of data that they hold. Um, commercial side. They do not hold enough data to do any predictive analytics. And a lot of commercial real estate is, uh, transacted off market. Yeah. It's all off market in the U.S.

Most of it is off market in Canada. So the person that holds the keys to the registrar's office is going to be a freaking billionaire. Yeah. Okay. That's how it's going to work. Because in my personal opinion, I don't rely on co-star for any of my data. It's inaccurate. Yeah.

Yeah. For commercial? Yeah. But I feel like, With their acquisition of Homes.com, that was pretty big for their residential side. Yeah, yeah, absolutely. And everything's, hopefully most of everything, I don't know how it works in the U.S. is on MLS.

So, and the homes are more similar and easier for comparative analysis reasons. You know, commercial, you're looking at, like, land for development and price per yard and like price per lot and you know hotels with like 200 doors and it's just so much harder yeah and if you're only holding like 50% of the data available it is inaccurate right that is just all i'm to say like for any kind of comparative and pricing reason it's inaccurate yeah very interesting to think about. So what about trends on the social media side that you think we're going to be seeing? Do you think like, I don't know, I feel like the many chat will definitely hold for a while. What do you think we're going to be seeing going forward?

So I've already connected many chat with an AI bot host. Okay. So basically, like, you know we can create AI's sales bots. and booking bots, right? Yes. We can now create them that are trained on our own data and it can answer as chat GPT would with our knowledge base that we feed it

and host it on a website. Yeah. This is common practice now. So I figure out how to connect that bot into many chats and now it can also live in the DMs of your Facebook and Instagram. I would love if somebody were to make an automation tool like ManyChat or if many chat can connect to TikTok, connect to LinkedIn, connect to Twitter, connect to all the platforms because content creators are on every platform.

Right. As for like the future of what's going on, those agents that are not on social media and really learning how to utilize it and gain business from it now are going to miss the boat again. And when I say again, I mean, every time there's a big shift in social media, there's an opening that allows whoever comes first to really take advantage and grow their brand and create a massive following. We had it with Twitter. We had it when Instagram started when it was just pictures. We had it again on Instagram when Reels came and Video came. Okay.

That door has been closed for videos. video now. But now it's open again because we have AI. And it is giving everybody an opportunity to create better video and massive amounts of it a lot quicker. So that door is open right now, but it's going to close. It's already closed in other industries. We're seeing content creators and other industries that have come out of nowhere because they're using AI to make better quality videos, better content, and they're doing it at a massive scale. Yeah. That's coming for the real estate industry.

Yeah. And once more and more people start using it, that door is going to close again. And those of you who again did not jump in to take advantage of this will be left out until the next big thing. And who knows how long that's going to be? What are these coming like 10 year intervals? You know you mean? So get in.

The earlier adopters will win. Use AI to build a massive brand now before it is too late and your competition is too fierce and there's nothing you can do about it. Yes. Yeah. I love it. Yeah. Thank you, Carrie, for coming on. I mean, this was amazing episode.

I have like all these different tabs open with stuff like. I was trying to run. Yes. Yes, and guys, if you want to connect with Carrie, we've got her Instagram, again, rolling on the marquee at the bottom. Is there anywhere else that you'd like people to connect with you, Carrie? No, I'm on all platforms, though, so you can reach out anywhere. Carrie Soav and Associates. I said it right.

Sovay. Oh, my God. Sovay. That's okay. That's okay. Sov. That's okay. That's a charm.

Sobe. I love it. Yes. Okay, and guys, don't forget to follow us on YouTube, Facebook, Instagram, follow our podcast on Spotify and Apple Podcasts. Don't forget to check out Carries as well. You can follow her. It was everything you didn't.

Never knew about real estate. Everything you never knew about real estate podcast. Okay, there we go. Love it. And if you're watching on YouTube, don't forget to subscribe. and hit the bell. And if you liked this episode or if you didn't like this episode, leave us a review either way. We are always open to feedback, always wanting to learn and be better. So with that being said, thank you, Carrie Sovey for coming on.

Thank you for having it. I'm creating it in. Definitely, I'm finding wrong all the time. So I'm like, I hate it. So I'm like, I need to get it right. So thank you, Carrie, for coming on. And we will see you guys next week for another episode of Realtor Hacks, Tips and Tricks. I love a great week.