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KGCI, Real Estate on Air.
I'm E.
Wheatley.
We are here from EXPCon in Miami today.
We're checking in with Juan Carlos Baranetti.
He is the host of the Gold Bar podcast.
You hear that here streaming here on KGCI, Real Estate on Air.
Juan, thanks for checking in with us today.
Thank you so much, Ian.
Happy to be here.
Now, I am not a native Spanish speaker.
I can read it fairly well.
So I know that this panel is dealing with the automating agent attraction with AI,
but I don't want to butcher it.
What's the name of the panel?
I'll be honest.
It has something to do along the lines of attracting agents here,
Dallan, in Spanish,
but we could call it Recutando and Español.
Awesome.
Now, this is what maybe took me a little by surprise
for this year at EXPCon,
is that there is a significant international presence here at the event.
We're also here in Miami.
is this panel going to be all in Spanish?
So what's really interesting is when I got asked to do this,
they wanted me to do it on behalf of the expe Latino.
And I did ask them,
is it going to be a completely 100% Spanish panel?
And they said, yes, we'd love to do it that way.
So I think for the international crowd that is bilingual,
or maybe they just speak fully Spanish because they're from Spain or whatever may be,
I think it's going to be a really cool experience.
And it's going to allow me to just really touch into the subcontacts of,
well, recruiting is not just a local thing.
it's an international thing. I've agents all throughout Africa and Europe and Latin America.
So the concept of, like I said, recruiting in a different language, I think it's going to be a really cool concept.
Amen. And, you know, we say agent attraction, you know, it's recruitment as well. These are skills that are not just for EXP agents, but, you know, agents that are looking to build teams as well.
That is exactly right. When it comes to building a team, attraction is the equivalent of lead generation.
when it comes to other things.
And when you are constantly putting out their feelers
and doing outreaches to new talent
that could go out there and help develop your team,
it's probably one of the most important
in-comproducing activities you could do.
Now, how does AI fit into all of this?
So, AI is very essential for two things.
Number one, it's for gathering and getting better quality data
when it comes to who would be a good target
to attract your downline organization.
And number two, it's an excellent tool for automating the outreach or even the nurturing process to stay in touch with these agents.
As you and me both know, most of these agents don't make a switch immediately when you reach out to them.
And more often than not, they don't make a switch for maybe three, six, 18 months.
So what I'm going to be talking about specifically is how to leverage AI to assist you with the outreach and the nurturing process for attraction.
AI has fundamentally changed so many portions of the business.
And it is what blows my mind is that it was probably only about a year, maybe 18 months ago,
that, you know, a couple of bold agents started using AI and chat GPT to write listing descriptions.
And it's amazing how far we've come so quickly.
Correct.
Juan Carlos Baranetti, he is the host of the Gold Bar podcast.
You hear that here streaming on KGCI, Real Estate on Air.
Juan, for those that maybe want a little bit more, want to learn a little bit more from you
about agent attraction, maybe they want to learn a little bit more on how they can leverage
AI in their businesses. How can they get a hold of you?
100%. So the two best ways are either to my website, goldbarcoaching.com or my Instagram at
Juan, J-U-A-N, Gold Bar. So essentially what we do at Gold Bar Coaching is we teach agents
how to hire inside sales assistants and virtual assistant to help them all.
automate their lead generation efforts. And a lot of those ISAs that we do staff, train, and coach
have a lot to do for recruiting. So if anyone's interested in learning how to automate their
entire recruiting process, feel free to reach out to me at goldbarcoaching.com. That's awesome.
Juan, thanks for checking in with us today. Thank you so much. I appreciate you.