KGCI: Real Estate on Air - Beyond the Desk: Guerilla Marketing and Community Presence for Real Estate Success

Episode Date: May 9, 2026

Summary:Kathy Byrnes interviews Scott Spilker about his transition from Wall Street currency trading to becoming a top real estate agent in Madison, NJ. Spilker shares tactical "guerrilla" marketing strategies, such as using unique vintage cars to build a local brand and leveraging garage sales for high-end listings. The episode emphasizes the power of being the "town historian," using humor in mailers to stand out, and staying technically relevant with AI and RPR data reports to provide instant value to clients.

Not everybody does that. I think that's an important point that you're making here is to be out and about, but then also to use your words, use your words, ask questions. Hey, are you guys moving? You got all this stuff for sale. And then you just start a conversation with somebody. And they may say, you know, listen, we're not, but our neighbors next door. I know they're going to be doing a garage service.

They're going to be moving. Is that sense? That's so. Yeah, you have to be out. You have to be talking to people. You should never be sitting. Yeah, it should never be sitting at home if you can help. Hey, everybody's Kathy Burns here with Real Estate Riches.

and today I'm joined by Scott Spelker and I'm very excited to hear his whole story and share some good nuggets with you guys. Hey Scott. Hello, welcome. Thanks for having me. I'm glad to have you and I'm really excited to talk about quite a few things. We were just talking about your mother-in-law, how ahead of the curve she is. How old did you say she was? She'll be 90 next week. 90 next week.

Still has a real estate license? Pays for her to keep it active. She does kind of referral stuff. referral stuff to her son now. But she's been a realtor for approximately 45 years in the Princeton area. Wow. One of the first people I know that had a smartphone. Wow.

And when I had like the, you know, the iPhone 3, she was already on like the 10. He always had the most late, you know, most up-to-date technology. And I think the business is part of the reason why she's lived so long because, you know, she doesn't go on showings now at the age of 90, but it wasn't that long ago. Maybe she was 80, 82, and she would be doing an open house or checking her computer for, you know, what listings had come on. And I think it just kept her engaged. And I think it kept her sharp. Yeah. You know, a lot of realtors can't retire, but other ones, it's in your blood. You know, this is just what you do. And it does keep you younger because of it. I'll be 76 this summer. Yikes. But my mom was.

There's no way. I love you. If you're 76, I'm 96. I am. I have a face for radio. I am not 76 yet, July. So I'm actually 75. So the problem is I was born in 50.

So for me, the numbers just automatically as soon as the year changes, I immediately age myself. Ticks me off that I do it. But my mom, I think she was 88 and she was not given. She goes, I have a broker's license, Kathy. And I go, well, North Carolina, everybody has to have a broker's license. I even want to burst your bubble. But she loved it and was really good at it.

But she didn't start. I think she was about 48, 49. Yeah, I mean, I was probably, I'm trying to think. I guess I was 52. See, I was just one month of 56 and started broke in a brand new state. Man, that was a trick. In 2006, when the market was cool, and then crashes. and you don't know anybody.

I didn't know the business. It was tricky. Well, hopefully between our 100-something years of experience or life on this planet, hopefully we can provide some value to your listeners out there. But that's really my goal is I just hope there's some things that I can maybe do for them today that would help them out.

Because I know when I started out, I just had somebody I met with today and I referred them to our company, so they're going to be an agent. And so she's been asking me some different questions. And it kind of brings back some of the things. And she says, you know, I'm kind of afraid. I've got four kids.

I haven't worked in a long time. And I was like, yeah, it is pretty scary. I said, you know, I know exactly it hasn't been that long for me. And I said, I was useless when I first started. I said, most people have some sort of skills. I was a currency trader for 25 years. And it was a very, very specific skill set. It was basically a professional gambler, is what I was.

So, you know, all of a sudden, I'm in this field where, you know, I had to scan a document. And I didn't do that. I didn't work the copying machine to change something from two-sided to one-sided. It was so clueless. And it's not only that you're clues, but you're a little bit embarrassed to ask people for some things that are, that really kind of you should maybe know or it's pretty mundane stuff. It's not like, you know, oh, how do I do my listing presentation? No, I'm saying, how do I use the copying machine? So I totally understand how it's scary.

And I said to him, you just have to just forge ahead. And really, you know, I know what's some cliche thing about, you know, the longest journey begins with what a single step. It is so true because this was not my first choice after leaving Wall Street. I went back to school at night to become a teacher. A student taught. I was going to teach U.S. history, world history, personal finance, economics. but there were so many applicants for jobs, really 300 applicants for every position, that I couldn't get my foot in the door.

So after a couple of years, you know, people were suggested to me that I do this. They said, look, you know, you're personable. You've lived in the same town for a long time, unlike you, you know, you moved to a completely different state, which is really hard. I had some sort of a network here between our kids, my wife. And it helps in a big way. But, you know, I just didn't know if this is what I wanted to do. I really wasn't sure if this is what I wanted to do. So it's hard.

And I said, you know, just take the first step. And the first step was signing up to take the real estate course. So I was like, you know, I just do it. It would give me something to do. I wasn't working at the time. It wasn't like I was like, oh, I still have my job in New York. I'm going to do this. No, I had not worked in three years.

Oh, yeah. So it wasn't just a financial burden, but it was also finding you need purpose in your life, as I found out very easily. it's easy to get down and it's easy to kind of lose hope a little bit. So that first step is just what you have to do. Take that first step. Start small. Don't have,

it's like my wife says when we have clients that we're meeting with and they're trying to get their house in some sort of ship shape. Yeah. We live one way and we sell our house another way. So she always suggests and recommends to them start with the very smallest room and say that's all you're going to try to accomplish. And then it doesn't seem so overwhelming. and you take care of that one room, and next thing you know, you accomplish that,

and maybe it only took you two hours, and next thing you know, you're motivated now and you go on to the next. Well, it all began with that first step. And the reason you took that first step, the homeowner, is because it didn't seem so daunting. It was just a small room that you had to try to take care of. And so that would be my advice to agents that are either thinking about going into this or kind of new to the new to it. And hopefully there's some things that we'll bring up today that maybe I can, you know, share, you know, some guidance. I'm not the be all end all. I don't have all the answers, but it would be, my goal is hopefully you'll come out of the other side of this interview with, with something usable and maybe something would motivate you a little bit. I know that I used to listen

to Tom Ferry when I first started out. So there's a lot of different places you can go like your podcast. It's just that you should listen to those. You know, you could be in the car. It doesn't matter. you could be driving, try to spend, you know, 45 minutes a day to an hour a day in those, in that first kind of year or so, because you'd be surprised, you know, an hour a day, even just five days a week is about 250 hours over the course of year. And in two years, it's 500 hours that you've gotten different perspectives, different ideas. Most of the companies, I know, I know our parent company anywhere, which just got taken over by compass, but they offer a lot of different courses that you can take. And now you don't have to go in. You can just go online or go on Zoom

call or something like that. And so sometimes I would hear somebody speak for, I go to a, hear somebody speak for an hour. And I might only get one thing out of it. That one thing was valuable. And I immediately tried to put it into practice. So if there was a suggestion about something you could do, I was writing it down on my phone. And I didn't say, oh, this is something I'm going to do next week or the week after. I sometimes would try to employ that even while I'm at the lecture. If you could go online and do it like a social media type of post, but at least try to get it done that day. Because if you don't, you're just going to push it off. But I know. You can't expect to go listen to a podcast. You can't expect to go listen to a lecture and expect that you're going to get like 50 ideas.

Even if you get one and you, you know, you do it over a course of year, you get five really good ideas in one year. That's gold. That's fantastic. And then it'll accumulate. And next thing, you know, people are going to be taking your ideas. After well, you've come up with some different things. You've tweaked some things and people are copying you and you're like, wait a minute. Yeah, it's so true. Well, you know, you started this in your 50s. I started this in my 50s. We're not alone. This is a really common thing. And people don't necessarily want to get into real estate. They just don't know what else they should try where they would have the opportunity to make a commission, a good living, if they did it. The,

The biggest challenge that I find is that so many of the companies that are out there have very little support. There was never collaboration when I started at any company. I started a co-o banker. I lasted there less than two years because I wasn't getting supported. I didn't, I'm figuring it out myself. And then I went to a remax. Now I was at remax for seven years. That particular broker owner did some training, but not much.

but she got me on a path of work in expires and then I created systems based on my previous career, which was financial planning. And that was also the market had crashed. So now I'm looking at, well, where is the market right now? Well, the market's in the expired and the market's in the short sales. So I'm going to get really good at those. And then we're going to go knock on doors at those expires. And I particularly want the ones that have expired two or three times because now they're ready to get real.

and my partner and I, we would go up and down this one peninsula and work it. I also picked the price point because I needed a certain net to survive. And with everybody taking a piece of the action and I had a partner, so we were a 50-50 split. The franchise got some. They also got a split. You know, you're looking at your numbers crunching. So I didn't want any one or two or $300,000 homes. I wanted four on up because that's what I needed to at least get a little.

little bit ahead because I'm starting below zero. And so we did good systems. And I think that's an important thing to talk to agents about you really need to have some sort of system. You've got to get some help if your office won't do it. These things like this will. I ended up writing a book called From Rookie to Rockstar because that's what I felt like. And I did that with AI. It's not a big book, it was 27 pages, but it covered basic scenarios about picking your niche, being resilient, you know, paying attention to your net, not your gross, all different techniques that I did to even figure out how to get sellers, which was garage sales. That worked so great for me. Because I didn't have anything in the house that I finally moved into. I said, well, I need to go to

garage sales to get some stuff to fill up my little baby house. And it dawned on me. I said to one of them, are you selling your house? And I go, yeah. And I said, do you have an agent? And someone would say yes. Someone would say no. And I was always there at 6.30 in the morning because I wanted to beat everybody else. I started bringing my business cards in my back pocket. And I would still be shopping because I wanted to be, I was looking for stuff. And then I then it evolved that I was looking for staging things. I would pick things up at garage sales. And I got one where it was like $380,000. It was a rent, an investor had a rental property and they were clearing out stuff that a tenant had left and they were selling it all off.

And she said, you can help me sell this one. And I said, okay. So I took that one. And then after I did really good with that, she goes, well, my dad's got a waterfront for sale. You want to help? Yes. So that was a million plus. And she goes, well, we want to buy a waterfront.

You want to help? Yes. all that from a garage sale. So I'm a big believer in garage sales. And it's different. You know, you're not competing with a bunch of other agents out there. It's just you. Well, you attribute it to the garage sale.

I would look at it from maybe a higher view, which is you got out of your house and you were out in public and you were interacting with other people. Right. But it doesn't have to be a garage sale. I mean, it could be joining the rotary. It could be, you know, on a book club. It could be anything. And the garage shales, yes, there may be an angle on it that people are doing a garage sale to get ready to sell their house. I get that.

But it all starts with you saying, not only am I going to be out there in public, and you had a purpose, which was to buy things for your house, but you always had in the back of your mind that you're dealing in real estate and somebody may want to sell their home. You may be able to help them buy a home, whatever. and you asked questions. And people, you ask on those questions and say, oh, you know, you guys selling. If you hadn't asked that question, you might have bought your rake or your shovel for your house. And that's all. You would have spent like seven bucks and you had gotten seven bucks worth of tools out of it,

but you asked the question. And that's really, it's just kind of a thing that sounds like it's like everybody knows that, but not everybody does that. So I think that's an important point that you're making here is to be out and about, but then also to use your words, use your words, ask questions. Hey, are you guys moving? You got all this stuff for sale. Then you just start a conversation with somebody.

And they may say, you know, listen, we're not, but our neighbors next door, I know they're going to be doing a garage service. They're going to be moving. Is that's it? That's so. Yeah, you have to be out. You have to be talking to people. All the time.

You should never be sitting, yeah, should never be sitting at home if you can help it. And you get heavily involved in your community, don't you? I do. Yeah, I mean, a lot of what I did was, prior to even thinking about going into real estate. So I coach football in town from, I guess, for a total of 20 years. I just retired from that two years ago.

So anywhere from like third and fourth grade up to eighth grade tackle football. I coached baseball for 12 years. So I met a lot of people through that. And I continue to coach even after my kids had moved on. In fact, I really only coached my own kids for maybe a combined in football, probably a combined two or three years. If I hadn't coached them, they probably would have been a lot better.

But how many kids would have gone pro if I hadn't coached them? But I met a lot of people that way. So I was involved in the community in that sense. And then I've always been very interested in the history of our town, which is just kind of unique in the sense that it's been around since the 1750s. So there's a very unique history here. And that kind of just grew over time. And I never anticipated that I would ever use that kind of love of the history of our town

for real estate purposes, because I kind of was into it before I ever went into real estate. But then I incorporate it. And now I'm the town historian, actually, which I think just means I'm old. I'm the town historian. I do different events like stuff. I work with the schools in terms of doing different tours. And I've actually created an app, which was a lot of work.

But it has like 40 different stops around town. It has before and then and now pictures. It has videos. And that's been used in the schools. I lecture. So that whole thing has actually, I actually did a trolley tour. I rented a trolley, had somebody driving a trolley, and people signed up for this tour. And I didn't even know if anybody's going to show up, but it was sold out.

And they drove all around town and discussed different revolutionary warhouses, different, you know, all kinds of different things. And I've actually gotten listings from people that went on those tours. They've contacted me sometimes years later. And they said, I took your trolley tour. I was like, no, I did it for fun. I did it to kind of just bring the history to life in our town for a lot of people that weren't aware of kind of the unique history we have. But it turned out that it led to some business.

And then I started to incorporate some old photos of town and would incorporate those on mailers. So sometimes it could be a house that is that I was putting on the market, but on the back there would be some sort of thing about an old house in town or it could be a building or some sort of history. historical thing. And I'm throwing this out there. I don't know, but people are even going to read it. I can't tell you how many times that people over the last 11 years have come up to me, some that I don't know well at all, some that I've known for a long time. And they're like, I love your marketing. And I was like, well, what do you mean in particular? I'm not sure what you mean is. I throw so much stuff out there. I love the history stuff of the town. The old pictures, you know, the police station, you have it the horses in front of it and like, you know, that kind of stuff. So I was like,

Great. And I think it keeps people from when you, I don't know about you, when I go through my mail, I can be going for two weeks. I come home. I can go through my mail in like 20 minutes because flinging stuff that I can just tell I have no interest in. So if I put to a mailer, I say sometimes if I can put something on there where they see my name and I say, yeah, we're going to stop for a second, but this guy may have something pretty cool on the back. It has helped, you know, having that interest in the history of the town, coaching sports, you know, having been on the board of the nursery school that our kids went to when they were little. Yeah, it was never active in any of those things because I thought when I'm 50, whatever, one or two, I'm going to be a real estate agent in town. This is really going to come in handy. Not at all. It's unique. It's unique and it sets you apart. Otherwise, we're just cookie cutters. We have to have something that makes us unique. I drive a 65 Shelby Cobra if you're a car guy at all. And that sets me apart a lot in the area because I go to all the car shows. It's a daily car for me. Do you know what it is? I do know what a Coburn. Yeah. Because not everybody does. It's like a little rocket going down the street.

I just like to love it. I couldn't drive it. What color is it? She's a silver gray with a light silver, two light silver stripes. Yeah. Yeah, she's sweet. Yeah, cool, very cool car. Very cool car. Five speed headers. I love it. And I couldn't drive her for a month because I couldn't get her into the repair shop because you have to have a very special lift for that style car. And she was backfiring like crazy and something happened to the right exhaust pipe, the header there. And it was shooting out backfiring like crazy. People thought I was like shooting a machine gun as I would drive down the street. And then and it was a leaning really low. But if you go over a road bump, it's really hard on those side pipes. So it's really hard to get it up high enough over the top. And

of those because it's a short car and um but anyway that i use that as i'm known around town oh you're that gal you know and i do it in my marketing it's all over the place and my whole intent when i bought it to make it a part of the marketing was i wanted it as a write off it for one thing but it does set me apart i am a classic car girl i'm originally from detroit i'm now here in north carolina and this particular area that i'm in is known as race city around here because it's NASCAR. And so there's a lot of car people here, so I am relatable. Although I did not have that car in the beginning.

I was really driving junkers. It took me a while. Yeah, I mean, that's, yeah, and most people, you know, there's a lot of agents where they're trying to build their business. They're not going to build a job out. And I would not advise spending money on a car to market yourself. But, you know, once I was in the business already for probably, I guess, seven or eight years, and I actually did buy a car off of my birthday.

brother-in-law, I guess it was so unique and it was something that I'd never seen before. And so I brought it to there's a place in town called Sunday Motors and every Sunday, especially in the nice weather, people come from all over the place. And there's mostly portions that are parked there. It has a whole motor, you know, motor theme to the breakfast place. And there's Lamborghinis there, there's Ferraris. But when I pull in with this car of mine, people stop and check it out because everybody's seen a Ferrari. Everybody's seen a Lampereck. Everybody's seen a Porsche. This is a Nissan Figuero. I don't know it. You can look it up after the show. It is from 91 or 92. They made 20,000 of these cars over two years, and they came in four different colors. And this one is

kind of a matte mocha color. It's a convertible. The steering wheel is on the right hand side. All the interior you would think it was in 1950s Alpha Romeo. Wow. It's slower anything. I mean, I think it's zero to 60 in like four days, but it is when, and I have, I have, really, I have magnets on the side with our thing. And it's very subtle. It's also a darker brown against the lighter brown, so it doesn't look blacky. And people see that car and they're blown away. And of course, it has my logo on it. And people are taking selfies in front of the car and putting on social media and my logo is there. So it wasn't a huge expense. I think it was about 12,000 bucks. The thing is, if I ever need to sell it, I could probably sell it five years later for the

same money and not lose anything. It was just the ability to put the 12,000 out. I do write it off. I've used it in parades. I've had the Grinch, somebody dressed up as the Grinch, complete uniform of the Grinch, and we're driving the car while throwing out candy at the Christmas parade at Madison, New Jersey. So it's actually been fun to drive. And the reaction, and, you know, it's one of those things where I didn't go into this business thinking, I got to get myself a car that I could. It was just when I saw this thing and I had been, you know, doing it long enough

that I had a little bit of a cushion. And I said, you know, to my brother-law, if you ever sell it, I'll take it because I think I could use this for market. And I park it in front of listings. Oh, smart. Yeah, he's got a custom place, historic place to say,

my brother-in-law got them and says Winston, like Winston Churchill. Oh. So I will post stuff and say, you know, Winston got another listing or Winston just got this house under contract. I said, you know, Winston just sold this house. So people will see me and they're like, hey, Winston, have anything coming on the market?

I said, yes, he does. So it's just a goofy thing. No, but it's so smart marketing. It's unique. And my car's named Stella. And yeah, when she was being towed away, I'm taking pictures. Oh, no, Stella's off. Hopefully the bill's not a fortune.

Things like that. And then when she comes home, Stella's home. I'm pictures in the garage because I have a little. BMW as well, little Z4. So I have two sports cars and my daughter goes, why would anyone have two? I go, I would have more if I could. They're side by side in the garage and my plate on the other one is called Empowered because I love empowering people. And I put that on the very first car that I got when I moved here because I know I needed to be empowered.

So it worked out well. But anyway, the marketing is critical, especially for new agents. And in today's AI market as well, you have got to set yourself apart. So what are you doing with AI? One other thing I'll point out with marketing is, you know, social media is a really inexpensive way to do it. Emails and putting people on a list of kind of everybody, it's always very interested in what has sold in their area or their neighborhood. So if you can put something together like that and send that out maybe, you know, even quarterly. of here is what is sold in town in the last three months.

And people eat that up because they, you know, you can put down list price, sale prices, they can see whether it's sold for over asking, how many days on market. You can even have it so it shows a number of bedrooms and baths. It's a really inexpensive way to hit your sphere and as many people as you possibly want to send that out to. So that's an inexpensive way to do it. The other thing is when I first started in this business, I customized my open house signs. Got a little bit of pushback from some of the other agents in the office, manager was the one that suggested it. And so I customized it and branded the open house signs so that

when people saw it, they immediately associated that sign with me. And then I bought probably 10 or 15 of the signs. So if I had a house on, you know, such and such street, sometimes people would put maybe one or two signs out, three signs. When I first started out, I put like 15 signs out. that to sometimes follow the signs for two miles, whereas most Asians were putting them within 100 yards of the house. So, you know, I had friends called me, where is this place? I've been driving for five minutes.

And sometimes it was over the border into the next town. But people were driving down a busy road, and they were seeing my sign on this street, that street was street. But it was just a way to just get more exposure. It was exposure, exposure, exposure. And it doesn't, other than paying for the signs, it didn't cost anything.

just to get that out there. And they were supposed to be picked up, I think, every, by the ordinance of the town, I think by like 8 o'clock at night, they're supposed to be picked up. I sometimes would just accidentally forget. And occasionally the rush hour traffic on Monday would happen to see my signs before I got around to picking them up. But that's just an inexpensive way to get yourself out there and try to look for cost-effective ways like the ball field in town.

I was one of the first ones when they built these new turf fields. I selected the spot that I wanted to be. It wasn't a huge amount of money to do the sign. It was a pretty large sign, like four feet by six feet. A banner kind of sign? No, it was almost like hard metal. It was a banner. It was pretty hard.

And it was going to stay up permanently. So I put it in a kind of strategic spot. And it wasn't huge money. I want to see it was a couple hundred bucks to have the sign made. And then they hit you for a couple hundred bucks each year. But there are hundreds and hundreds and hundreds of people. And it's a touch. everything's just, you know, they go to church and they see my face in the church bulletin,

that's a touch. They go to have breakfast at the diner afterward. I'm on the place, Matt. That's a touch. So, you know, does it lead to business? You really don't know. You're not 100% sure what's going to pay off. I certainly will tell you, like the church bulletin, I think it was $1,200. And I think I'd advertise in there for five or six years. And so I don't think I got a single piece of business out of that. And I spend me, six or seven thousand bucks. And I was like, I mean, it was worth it just because when my mother asked if I had been at church that week, I could say yes, because the bulletin was there and my face was on it. So, but I did get a listing. And I think what put him over the top was he had heard about us and blah, blah, blah, and he goes to church and he sees that I'm on the, you know, my ads there.

And that was kind of like, all right, that's it. This is my guy. And it was worth it because I ended up listing his house for like $1.4 million. And then he referred to. And then he referred to me to somebody else and I sold their house for 2.6 million. So it was $4 million worth of business at, you know, it was at least $60 or $70,000 to me commission. So the next year when they came to renew, I was like, there's no way. It's just bad karma. The church says, you're going to renew your ad in the bulletin?

Like, yes, I will renew the ad. Because it wouldn't be right to get business finally and then drop them. Right, right. And that's not huge. It's not a huge investment, but you have to, you have a certain amount of money that you're going to allocate. Right. We're going to try to figure out how can I do it in the smartest possible way. Yeah. Now, as far as AI, you asked me about AI.

It seems like you can't pick up a newspaper or read anything online without hearing about AI, AI, AI. It's real. It's absolutely real. It's not a fad. It's not a hype. It's going to be one of the, you've got the industrial revolution with electric. I would say the internet probably was the next major, major revolution, not industrial, but digital. And this is going to be maybe larger than the internet. It's that big. I know it sounds like it's over.

And I know everybody's thinking about, you know, how do I invest in this? So AI, it's everywhere. It's the real deal. This is not just a passing fad. And I'm not exactly the most technologically sophisticated person in the world. But I got the app on my phone. and I'd even say you should go on chat GPT and say, I don't know how to use you. What would I, how can I possibly benefit by using chat GPT as a real estate agent in such and such state of the country?

And chat GPT will say, well, these are all the different ways. And the next thing, you know, chat, would you like me to ask you about this? Would you like to have help with your listing presentation? Would you like to have help with your mailers? And yeah, but what about mailers? Is there any mailers that could be funny? Blah, blah, blah. And then chat GP will come up with different ideas.

So you just don't know all the different things that's going to be able to do for you. And speaking of which, in terms of mailers, this is a pretty funny one, when I first started around, I guess there was 2015 or 16, there was a presidential election coming up. It was Hillary Clinton versus Donald Trump. And it's always tricky and it's dangerous waters to mention politics because you're going to isolate 50% of the people. Yeah, we need to qualify that. Yeah.

Yes. I stay away from politics on social media. all the time. I don't go anywhere near it. But in this particular case, it was 2016, and I thought something would be really, I think it would be funny. I said it a little bit risky, but I was willing to roll the dice on this because nobody knew me anyway. So I figured they might remember me after I did this. So I took a really, it was a very nice picture of Hillary, and it was a very nice picture of Donald, and I put him on this mailer, and I put a beautiful house in the background, and, you know, across the top, I said, thinking of moving to Canada, we can help with that.

I don't know. That was a common phrase. Either side was moving to Canada. Everybody's always saying, you know, I think Alec Baldwin even said he was moving to Canada. So everybody was, I'm moving to Canada, if this candidate wins. So I said, yeah, listen, there's going to be a lot of people moving because somebody's got to lose. They're going to move into Canada. We can help with that.

So I got a call from a woman that was on the board of realtors, and it was a little scary. And she said, I've been doing this for 30-something years. I'm thinking, oh, boy, she's going to hold my license or whatever. So she goes, I just want to tell you, that's the first thing that I've seen that's really made me laugh in real estate in 30-something years. And my husband's brother, who is a bit of a crumajun and doesn't laugh very much, he got your card and thought it was hilarious and called me. So I just want to, she goes, I just want to thank you for that. And then another gentleman, it was about 80 years old, lived the next town over, and we ended up getting his listing. And I said, you know, why us?

Why did you choose us? and he goes, I got your mailer two years ago with Hillary Clinton and Donald Trump on it. And I thought that was hilarious. I said, I want this guy marketing my home. It's a little bit risky. You know, humor is, you can use humor and it's people love it, but you just have to be a little bit careful this day and age. And I usually run things by my wife who's the voice of reason. So I don't rely on it.

But if something, if I see something that I think I can use, I think it's going to be funny and resonate with people. It's not going to offend anybody. then I'll go with it. Well, I think in this market, you know, you have to do things that stand out. I think politics are risky, but that was perfect because either side was, you're going to have 50%. Yeah, so you were balanced. I was balanced. But, you know, that's, that's, I asked ChatchipT, I said, you know, I feel like I'm doing the same old stuff.

There's nothing exciting on here. We're just writing the same old things. I want, I want something that's unique that's going to stand out. that you've got to start coming up with some stuff. And it said, well, humor is always a good way to go. And it's not just sold, it's just listed, it's boring. It's tech. Nobody cares about that anyway.

You've got to be giving content. And there's something that a lot of agents don't know about that we, in our MLS you can have. And it's R. What is it RSS? RPR. Oh, yeah, RPR. RPR. It's wonderful.

It's got data in there like you can use like crazy for your. content and it's got an AI feature in there as well. So the bottom line sent that. It's funny you mentioned RPR. I use it all the time, but just today I had some buyers that sent me a house that they're very interested in seeing. And normally I would have to go to the MLS and maybe you get that. But I went to RPR and it said like view report or generate report. Okay. Generate report. I'm like, oh, this looks pretty professional. And then it says share. Bang, I texted to them. So within I mean, under two minutes, from the time that they reach out about a house, I'm sending them back something in addition to whatever they saw online.

Right. There's a coming soon. So, yeah, if you have RPR in your area, I use it sometimes to just see, you know, who the owner is, what they paid for the house, the size of the lot, what the block and lot number is. But this will generate a report, as you said, that you can share it with your buyers. If they're going to see, you're going to see three houses this Saturday, you can send them those three things before they even go. You look more knowledgeable and you look like if you're being proactive.

Right. And it gives an analysis of the neighborhood, subdivision, a city, whatever. It's awesome. Well, this has been great, Scott. I've had a lot of fun. Thank you. Me too. If you, everybody here at Real Estate Riches, if you're watching this, we're going to have all Scott's information.

I appreciate all of that. So you'll be able to get him in. What town are you in? What area? We are in Madison, New Jersey, which is the headquarters of anywhere. which is the parent company of Sotheby's, ERA, Better Homes and Gardens, and Coble Banker, and we were recently acquired by Compass. So I don't know what they're going to do at this headquarters,

but that's where I was today in the headquarters of the parent company. Yeah, it's a big news thing. We'll see how that works. We're looking forward to it. Yeah. Oh, good. Thanks for having me. Yes.

And so, everybody, that's it. That's a wrap for another one at Real State Riches, and we've got all his contact information. So hope to see on the next one. Let's book a strategy call and let's have a talk. No pressure, but man, it's worth a conversation. The links in the description.