KGCI: Real Estate on Air - Beyond Transactions: Eric Post’s Mission-Driven Real Estate

Episode Date: August 26, 2025

SummaryThis episode provides a powerful exploration of how a purpose-driven approach can transform a real estate business. Featured guest Eric Post, a veteran investor and entrepreneur, shares his unique philosophy of using real estate as a vehicle for positive impact. The discussion reveals how a clear mission can not only attract a higher caliber of client but also provide a deeper sense of fulfillment, enabling you to build a business that is both profitable and meaningful.Key TakeawaysReal Estate as a Mission: Discover the power of shifting your mindset from a focus on commissions to a focus on the change you can create. Eric explains how a purpose-driven model can differentiate you from the competition and build a loyal client base that shares your values.The Importance of Your "Why": Learn how a clear sense of purpose can fuel resilience and drive success in any market. The episode highlights that your "why" is not just for you—it's a powerful tool for attracting clients and team members who are aligned with your vision.Building a Legacy Beyond Listings: Understand that true success is about creating a lasting impact. The discussion explores how to structure your business in a way that allows you to give back, support your community, and build a legacy that extends far beyond the number of deals you close.Attracting the Ideal Client: Hear how a mission-driven approach acts as a magnet for your ideal client. By communicating your values upfront, you attract people who are excited to work with you and are more likely to become long-term advocates and referral partners.TopicsEric PostMission-driven real estatePurpose-driven businessReal estate investingBusiness legacyCall-to-ActionReady to build a business with purpose? Listen to the full episode on your favorite podcast platform and transform the way you do real estate!

Hey, real estate rock stars. Welcome to the whole enchilada of real estate investing, the only podcast that serves up the full feast of street smart strategies to build wealth and take control of your financial future. I'm Lou Brown, and I've been in the real estate game since 1976, so I've learned how to make the whole plate worth it. Each week, I'll be dishing out creative financing hacks and proven. systems that help investors build multi-million dollar businesses. No fluff, just the good stuff, straight from the source. Ready to dig in and start making deals. Let's get to it. Welcome everyone to another installment of the Lou Browne whole antelata of real estate investing. And today I have Vanie a rencon from none of the.

other than the Riviera Maya, beautiful, beautiful place. I've been there before. It is so wonderful. She's into Lume today, joining us from Mexico, and she is going to share with us some amazing things about her real estate career. How you doing, Vanya? Thank you, Louise. I'm doing great.

Just got here for the holidays and to check some properties here too. So it's all good. Thank you for the invitation and I'm excited to share this space with you. It sounds like a great excuse for a write-off, right? You have to go down there and check out properties. Perfect. Well, it is kind of good to invest here because I like it. So it's a good right-off and, yeah, I can enjoy your life.

Life by design, right? Life by design. Life by design. That's the best kind of life to have. And when we do something that we love, it really makes life interesting. So tell us about yourself. Where are you from originally and where do you live now and all that good stuff? Absolutely.

I was born in Rays in Mexico City and I finished high school there. Then I went to Los Angeles and did college and then became, well, I was in the fashion industry. And then I fell first human resources. then from their fashion industry and then real estate. And I've been doing real estate for 20 years already. Oh, that's 20 years. Awesome. Well, I've got you beat by double.

I'm over 40 years in the business, buying, holding, and selling real estate. So you've got a lot to look forward to. That's for sure. Absolutely. This is inspiring. Thank you. 40 years in the business. So that's so cool.

It is a beautiful thing. I'm so blessed that I was able to find real estate as a young man. In fact, I bought my first house when I was 18 years old. That's the first house I ever lived in. And I was able to have my mother come in as my first tenant. You know, things evolved over the years. And we've been able to now have licensees of our system. We're certified affordable housing providers. And we have licensees of our system in all 50 states and in fact in 16 foreign countries and they follow what we do and how we do it and we're able to get a much higher return on our real estate investments because of how we do what we do and I love working with real estate agents because real estate agents bring us all their

leftovers everybody that they can't sell a house to that has perfect credit right That's like that 20% that absolutely you can get them a house, you can get them qualified. But in our world, we take all your leftovers. So anybody that can't fit inside that banker's box, we work outside the box. And we help deserving families to end up with home ownership regardless of credit or financial background. So that gives you. That's lovely. It's a beautiful thing.

It's a beautiful thing. And we love working with real estate agents because many of our people are real estate. agents and they actually adopt our brand and adopt what we do and how we do it. And they add it to what they're already doing in their world. So that gives you a little bit of a connection with the type of real estate that you do. So tell us more about that. What type of real estate do you do and where do you do it and that kind of thing. Absolutely. Well, Louise, thank you. And first of all, let me acknowledge you because that's kind of when I, when I start in the business, I kind of do a lot of non-profit for their clients. So they can get this dream of a house,

especially to the first immigrants, right? And I work with many programs and that's been huge in my career because as an immigrant myself, when I came to the country, I realized it's so important to have a place, to have ownership. It teaches you so much. It's not just, just a gift of having a property, it's even gift accountability of having a property to start investing, like to become an investor, maybe in a smaller. But I'm like, that's legacy. That's a kind of education that you don't get at school. And that I became very passionate about. Like you said, like, I'll go to all corners and I'm like, hey, we get to do this. If we get them young, my first condo was at 25 here in the country. So it's like, you know, if we can get people

young, through the years we can make them equity millionaires and help multiple generations. And then maybe this is the opening for them, opening up to other investments and keep growing. So I really acknowledge you for that. I really appreciate that approach. You have in property 18. I'm going to probably put this video to so many young people. I'm like, let's get your units. You know, let's get your units first.

And then you buy your dream house. And let's make you something for your future, right? So absolutely I get you. Definitely. We have some challenges and some day, sometimes not all the learners. So it's good to know that people we can collaborate with and that they're going to be really in them in the mind of maybe it takes six months a year, but we'll help the client and we're not going to drop you just because you don't qualify it now. So I guess that's a huge commitment. So I hear you.

I can see the years. And if you're going through that experience, when you go through this experience, it's great. because we can share them and really bring them to the clients, right? If they open and they're willing and committed, I always say. Because you're willing, committed will help you. That is so true. And really, that's one of the things about when you're working with folks, you're finding out what their situation is.

Then you discover, hey, you're not bankable right now. You're unbankable, but we know somebody that can definitely help you. And by the way, real estate agents can earn up to a full commission when they're working with us as well. So definitely it's not just a handoff and, you know, have fun with that. But actually, we're going to support you. And we'd love to do that because we know that you're going to bring us more people. You're going to spread it out to your office, spread it out to other folks. We've got one lady.

She joined us. She bought a house for herself and from our program. And she has nine daughters and already three of the daughters have gotten a house from us as well. So that's four houses for that one family. And her goal is all of her daughters are going to get a house from us. So it's just beautiful. As you said, the generational approach and the way that people can start building up their equity and building up their future.

It's so important and it's something that they don't teach in the schools and they should teach it because it's it's life. It's life. It is. It's the thing that everybody should be working towards. Absolutely. Well, very great to hear this. And again, it takes a bit of times, even though sometimes the public only see like the realtor or the lender. but I always say if they only knew all the people that are involved and like sometimes like, you know, the little contracts, how it can support it. It's a good it went that, that, you know, that you have that. But talking about my career and going to that age, I, right now I've been progressing through the years in my career. So I started as a regular realtor just listings and sales and all that's good stuff. But now, now, I'm also multi-unit certified, I'm commercial certified, but I don't want to be taking that title because, you know, commercial is a very complex. So I, a lot of people, when we say commercial, I used to take it lightly, the more that you know, you know that you don't know anything, it kind of thing in life. So I will say I'm actually multi-unit certified in that sense and maybe a small class in the corner with a medical office or something, but nothing with inventory.

So that's another strategy. I'm senior certified and I've been, I have done a lot of short sales and when the market fall. And I also handle probates through the years. I'm sure you're like right now I'm selling a listing of a probate. And also I have a small, I have a team. We're five of us. Wow.

So, so we do a lot of people. like first time home buyers with them. I've been moving because I'm in Beverly Hills. So my team, we're a strategy, very strategic in Los Angeles. We have somebody in the inland empire, somebody in the South Park Long Beach, somebody in our Hollywood Ventura area. So I'm in the west side. And then we have somebody close to LAX, Verena, all that stuff.

So each of us kind of handle some areas so we can serve the client. We're always a team. Like I might get strategies, my team shows, or anybody has like a special because LA changes so much according to the cities. We have resale city reports, different taxes. So each of us like, okay, this person will handle these. So we can have best services for the clients. I think now LA is so big.

I think teams have become very great, like in order to serve the client in the best possible way. Right. So I were going to this transition. I still love. I honestly love listings, but I love buyers just because it's not the same to the liver I check than to the liver I house keys. But I also take a lot of pride of knowing my contracts to protect sellers because I always think in listings is what the seller really needs. The contract is very pro-buyers. So I take a lot of pride like when we get a listing like to really check the contracts, getting strategies, marketing and remain yourself, especially in this market that is slowing down.

in all the pens. So at least in LA, last year was a little slow, which does buyers, and we'll always have to find those points. That is a win-win for everybody still, you know. So, yeah, absolutely. And I'm working. The area that you focus on is working with buyers typically.

Yeah, most of my team. I'm concentrating now more in these things. So, yeah. Okay. But my entire team, yes, and we do help a lot. Like, we speak English and Spanish, and we even have somebody to speak like Iraq now. And then, so yeah, we have a lot of programs. We are constantly concentrating.

You love that we've even got our brochure all in Spanish, and we've got our websites in Spanish and everything else with the path to home ownership. And, you know, so that is a very valuable thing, you know, being bilingual and definitely in the area that you're in. That's quite powerful. And you're working with that dynamic of people that love home ownership, right? It's not something over there. It's something they absolutely intend in their life. And it's been a powerful thing for us.

We just had a family in our office this past Saturday that have been with us. 29 months. Don't speak a word of English. And they started with us and they put their money down as rent to own and we move them up to our in-house financing program. So once they have built up or have 10% down, then we put them into our in-house financing. And so now they're qualifying for that under our program and they got 29 months worth of credits. So we give them a credit every month that they pay on time. Well, these folks have paid every month on time. And so they get all of those credits towards moving up to the next level. And that's one of the things that, you know, is an opportunity for a lot of people that really don't fit inside that bankers box.

Absolutely. Well, I'm very excited to hear these news. I think we always need to get these opportunities on the areas, especially with a more Latino state. My team, the team is more now concentrating that. I'm making the change into the luxury because I'm my office in Beverly Hills and West Hollywood. But this is something that we can still use a lot because most of the buyers are not luxury buyers, right? The volume is comes here.

Of course, again, I, you grow progressively. Now I live in West Hollywood myself. So it's been, but this is great. And I really want to say something. I love that, that you get the credits, even if it takes 29 months. I always tell to the clients and the stuff. This is where you become a professional. It's like, you don't give up on people.

You tell them, hey, we're going to guide you through. This is what we do. It's not like the easy one months. At the same time, I always tell the clients, be careful because you can speak with 100 people. The whole thing is who you can have access. You can make appointments. You are responsible to do also checkings because this is your future. And if somebody is willing and giving you that, say, we can do the checklist and stuff, take advantage, just stick to it.

Be consistent. Let's make you a dream. It takes that consistency, right? So for me, that's very important. And absolutely, again, I really appreciate. I would like to know more about the program. I didn't know about these. and I think my team will be excited.

And again, even for refis, you know, right now we're going to have to have help. So if you're talking about like it will be a great thing like to see. What about refinances of people who have equity? We have sometimes cases of divorce who are helping these people right now. We need to be supporting them and thinking about this. Now the interest rate might not go through. They were going to lose a house. Can somebody pay off the other ones?

I'm always in my head. How we can bring the most value to our clients? Well, that's your thinking just right because usually people are handing them off. You know, they're saying, oh, well, when you get good credit, come back and see me, I'll sell you a house. And that's not the way that we think. We think, look, you've got your current situation and we've got a program that can help you. So you get on board, you stay on board, and eventually you'll build up your credit. you'll build up your down payment, you'll be able to buy the house you're in, or we'll transfer that to another house in our inventory, or we'll purchase a house for you to move up to the next level. So we've had people move from house to house to house.

As you said, get started somewhere, get something that you can afford now, and then, you know, be able to move up to the next level. So it's a fun thing. So you're also investing not only in L.A. And by the way, my daughter just moved to L.A. And my son-in-law just moved to L.A. Welcome to L.A. Yeah, baby.

They're in theater and the whole bit. And I speak out there, too, for Steve Love, for the group out there and also in Las Vegas and what have you. So it's fun. We'll have to get together. Yes, please. And then so Riviera Maya, do you also invest there? Yeah. Yes.

As a matter of fact, I have also due to the marketing partner for some companies here in the Riviera Maya, because we have a strong power for Playa del Carmen in Tulum and Cancun. So, yes, and also I have partnership agreements like marketing agreements for Oaxaca. The Oaxaca ones will be more like in the, like some of them are high end, like it starts. Before when I started, there was properties for 250 now. Everything is kind of for 100, half a million. And you can still find nice properties for the 350s, but it's crazy.

And I do believe that Remed Abaya, right now, he had a bumpy, starts after Kobe. But the developments that are creating here, they're great. Even they're doing the pit for the grandpricks between Playa Karmine and Tulum. There's huge things happening. And I believe this area in seven years, people, right now is like, people are not believing, but watch out. the same thing they said with play at some point but play is still very stable it is

now the tulip airport and then now we have the train that is connecting to all the places so a lot of things are happening um i do like i honestly i like this area because you can still speak english german like russian everybody's here um you can have the best food and then um to it's just incredible. You have a lot of things within two hours that you can do, but the most important thing for me, like the thing that sells me in this area is the ocean.

I know some types of the year you might have some sargasso, but even in San Diego, we have it, to be honest. But here, when it's blue and the white sand, I cannot find anywhere, even though there's parts of Mexico. So is that why? is that like I love the beach here. So is that why you're both in L.A. and Tulum?

Because you are attracted to the beach and you want to make sure that you can get there as often as possible? Yes. And a little bit warmer than L.A., right? A lot more warmer. I'm always, I always like that. But I think the beach really attracts me a lot. Occasionally I still like to go to the ruins. It's amazing.

And, yeah, I still think it's a solid investment. I'm thinking if I can in the future, you know, LA is a very privileged city in the world. If not, I would say I'll be very able to say that it's the most privileged as far as weather. We have the desert. We have a lot of entertainment. And we have a very multicultural feeling. The beach is amazing, but it's not as amazing as here. So I've, sometimes in the future, it's like if I have to spend a couple months, having L.A. as a home base, it's challenging to say, like, where it could be a great home, you know? And for me, that was like, it's, the culture is great. People are nice. Like, the beach is great. You can go to museums. You can have, like, a city, like, near to, like, kind of Miami of Mexico, which is Cancun. Then you have something in the middle that is Playa. You have escrowed, which.

which is or Disneyland. So you still have the pyramids and then you still have shows and just to have great food from all over the world with authentic food. So I was like, this is kind of the closest thing, like where you can two hours and you have a lot to see, a whole world to explore and gray weather and stuff like that. Let's say that you're talking to somebody that's new, that's looking to get into real estate and invest in real estate. because you own investment properties in LA as well as in Tulum, correct? Yes. So if somebody's thinking about getting into the business or just new to the business, what would your advice be?

Well, this is tricky because I always like to ask a lot of questions based on the level I were we at. But I'm going to say something in general. If you're looking to invest, especially I want you to think about this. There's never a wrong time to invest. And the reason why I'm saying is like, you just notice what happened with inflation. Your money on your bank is not going to make you any money.

It's not going to save you from inflation. When you're buying something and you're holding in that it has a value, if everything increases, your investments are going to increase. And that's protecting you from inflation. So what I'm not saying is so specifically about where to invest if it's in LA or something. Don't be afraid. Before, I used to when I started in my career, I changed things. Everybody wanted to do it a simple way because I bought sometimes in Sarasota, Florida,

and people told me as far. I got scared and selling a duplex, which it was for me a mistake because that duplex, if I would have kept an end at Sarasota, like so close to the beach, it would be amazing, right? Right? It was far. It was a cost of traveling. Now making numbers, it would be still a great thing to kind of be accountable, make it happen, stick to it. And, you know, just don't be afraid. And then stick to the stuff. But I like your advice about, hey, there's never a wrong time. And inflation is going to be a benefit to you. There's no question about that. Whenever there's inflation, it is the property owners that win. And they're all. going to win and rents are always going to go up and there's never a fine a time when we're not going to get the benefit of inflation and inflation happens ongoingly every single year so it's something that you can bet on it's something you can expect to happen exactly and when you purchase a property most of the time you get a fixed rate which means

that the inflation is going up. You're having a monthly payment, which with rents you would never secure of a 30 years fixed on the mortgage and the interest rate, like on the principal and the interest rate. So it's so huge and people realize that for me because it's like, okay, you're investing in something. You're getting a fixed payment right now. Even if it's a 6% right now, what bank lends you money at 6%? Credit cards are 22. So you guys have to see like that, right? That's for me the whole investment team.

And then another thing that I see is like, I get it, guys. And then my heart goes for everybody, even for me to do more investments, right? I'm first generation. It was very tough for me, like, to start. But the first year, sometimes you buy a property. Like when I bought units, I was putting it out of my pocket. But I had the vision. And I knew that within two to three years, I was going to change that.

when it's going to make more money and I did. Real estate, the first year is like kind of uncomfortable because you have a responsibility, but then two years, three years, five years, you're like, I'm so glad I did. This is the best thing of my life, please. Let me get another one. It's still scary, but like it's amazing because then you see that. But real estate sometimes it's immediate, but nowadays that it's kind of harder to find deals. It will take you a little bit.

But if you don't do this investment sometimes, what are you else? you're going to do. Where are you going to be growing your money and you're using it and renting it? So the whole thing for me right now in the team, we're also expanding because we're in LA, we have a lot of situations when people can want to invest, but we don't have properties that are affordable for some of our clients. So we're even including in Houston, we have the right partnerships. We have new constructions that we can sell and then they can put some money for the future and they're not rent control. So we do as a, as a, as a, a group we do a lot of investigations so we can bring these things for the clients and possibilities

so you guys can see hey this is my limit but maybe i can only afford 400 what can i do in a city that is okay that is nice um as far as Mexico i think it's great but for Mexico to be honest like there's a whole thing that i checklists that i will do for somebody to invest in Mexico and for me more probably, in my experience, not necessarily. People sometimes that they really want to come with a family, that they want to retire eventually in a warming place. A lot of people are going to Florida. Maybe they don't want to go to Florida now.

You can come to Playa del Carmen and have a very nice community, close community. But it's what you like in special. Maybe for the first time investors, Mexico, I'm not too sure. Again, all depends, the family, like all depends on the dynamics, right? So that's a very broad question, but this is my take on. But like if you can invest, do do it. Do it because it will support you. And sometimes we need to start to kind of get in that investment mentality.

One of the things that I love is that I also teach what we do. And I have a training called Millionaire Jump Start. And I actually work with real estate agents to help them learn how to invent. and how to actually make that transition and including what they're already doing with the concept of investing. So many real estate agents have never invested in a piece of property at all, and they're missing the boat. We're missing the opportunity because they've got all the resources. They've got all the tools to work with to identify. As you said, you know, it's difficult to find properties.

However, we teach stealth methods that other people don't. know Wall Street doesn't know these and they're not able to be close to the ground and in the communities to be able to identify these vacant properties. We call them $10 houses and, you know, being able to just be able to use certain tools that we've figured out to be able to find properties that nobody else knows about. So agents love that because if they can't buy it for their own account, then they can go ahead and list it for the people. and, you know, make the real estate commission on it as well. So it's got.

I love you're speaking my language. You're speaking my language. So I love it. I have gotten into notes myself too. So it's like lovely. But I would love like I'm happy. And for all the realtors out there, I hope that like I'm always open like to learn how about to acquire more investments. And I believe that even it's for the save of everybody.

the more that we have investments, more security, we are really providing even better customer service to clients. It's the through our worth and our willingness to invest and find that we can also support others because of the knowledge that we have and then all that good stuff. So, Louis, I appreciate your 40 years of experience. I can tell you I'm one of those realtors that are like I'm following you. I definitely not only would like that for me,

I want that for my entire team. I've been a leader. I want them to have properties. Everybody I know, I want them to have some type of financial security, which is sounds easy. But like, it's easy as a matter of fact if you're open to it, you know? And that's the whole thing. The mindset, you know, your mind has to be open to the possibility.

It's sort of like when we're working with buyers and they never thought about themselves as actually homeowners. They've always seen themselves as renters and we're saying, oh, no, it's a new day. It's a new way. We've got a way for you to actually end up with homeowner. What? Who? You're talking about me?

The same thing happens with real estate agents. They've never thought about actually being investors. So when I can open that door to them and say, there's another way that you can look at what you're already doing. And they go, oh, you know, I really hadn't considered it that way. And I hadn't really looked at the numbers that way. So I love it and I think real estate agents really can have their cake and eat it too. They can really be able to go on both sides and then also the leftover customers that they've

got that they can't put into a home right now. They can nurture them along the way, even sell them a home, be the investor. I call it be the bank. You be the bank for the customer and who doesn't want to be a bank, right? The banks make all the money. So that's one of the things that we love about, you know. Yeah. Good notes whenever are always good. Yeah.

Ah, that's beautiful. That's beautiful. Well, you have been a real inspiration today. And definitely, I know there's a lot of people out there that are going to be inspired by your story because, oh my gosh, you got started at such a young age. And then you are able to buy your first property. And now we're 20 years later and you're in two countries. You've got a team of people working under you. So you continued great success to you.

You're amazing. And for my folks, if they want to get in touch with you, how can they reach you? Absolutely. So I have my web page, which is Elevating Your Future.com. And you can always set up appointments with us with my team directly there. We have the first-time home buyers. We have the sellers. We have the international investment.

and we have the portfolio building so you can select what you want there. So that's Elevating Your Future.com. You guys can always direct me, text me. My name is Vanier Rincon, and if you Google me, you will find me. I'm one of those cell phone and everything. But even on the website, you can find my name again, Elevating Your Future or Vanier Rincon. And it's also in Spanish, guys, for those who are in Spanish,

elevando tufuturo.com. So it's also in English and Spanish. And if you guys, if I can support with questions, I'm one of those. I really mean it from the heart. Even like in Mexicans, we send me casas to casa. Like, my mind is your mind kind of thing when I can. So I will be loved to help you. And not only I speak for me, from my team, like if we can support in any way, we would.

As long as so is like respectful. You know, so that's that. And Louis, also, if we can support you again, I will love to have more conversations about it. I'm all about implementation and supporting people. If I can support more of my clients that I don't wait, that's what I'm here for. Like, I'm committed to, to, that's what makes me smile every day. Like, what I'm going to do? Like, what I'm going to help?

Like, how can I connect, you know? And so, yeah, saying so, guys, thank you for your time. Thank you for this. Thank you for going those routes because I know we work a lot more harder when we have to get this step and stuff. A lot of people don't know sometimes. But yeah, I commend you if you're finding ways for some home buyers to learn this. Because people sometimes you think sell a lot of money, but it's a lot of commitment on our end. So Louis, for the years, I acknowledge you for that.

sometimes people think that they're getting services and stuff for for one transaction really like 25 years of the making on where we're studying and what we're trying to do 40 years that we're being truly trying to reinvent ourselves and in this market changing so whatever to try to find solutions and being able to create value to so we can support our clients and support ourselves too like don't get me wrong I guess of course but it's this comes with that. So 40 years and creating this, it's amazing. So congratulations. It's all a beautiful thing. So thank you so much for joining us today. And definitely you've given some inspiration to the folks that are watching. And we just want to make sure that you guys

are taking away things that you're going to implement right away because we are here for your success. We definitely want you to get benefits from what we're teaching. you today and certainly look forward to seeing you again soon. Yeah, baby. I was. Yes, that's it. Yeah. Take care. You too. Thank you so much. Thanks for tuning in to the whole enchilada of real estate investing. I hope you're feeling ready to take your investing game to the next level. If you're serious about building wealth, you won't want to miss the millionaire jump start. It's a three-day live event. that's perfect for any level of investor.

Whether you're just getting started or you're looking to scale, this can be one of the final steps of making real wealth happen. So what are you waiting for? Enroll now at Millionairejumpstart.com and get ready to make big moves in your real estate journey. I'm Lou Brown. Until next time, keep hustling. And remember, it's not about how much.

much you make. It's about how smart you play the game.