KGCI: Real Estate on Air - Billionaire Secrets: eXp Realty's Glenn Sanford Gets Personal

Episode Date: May 20, 2025

So yesterday I was driving a bunch of teenagers to the mall and in the car, it dawned on me. I'm like, I'm going to ask all of these kids that if you could ask a billionaire, anything, what would you ask? And it was so cute watching them thinking and asking all of these different questions. And today I get to interview Glenn Sennford, who is a billionaire. And some of those questions, FYI, came from 16 to 17-year-old teenage boys. in the car and some are mine. And I don't want to have to, I didn't want to have to have like boring questions, right? Like I don't want to have the other EXP conversation with him, right? I really want to have questions like, have you ever had your heartbroken, right? How did you

get over it? Do you have goals and dreams that you haven't achieved yet? And those kind of things. I literally have like 30 questions on my cell phone. And when he comes on, I am going to just fire, fire, fire, fire, and get some really cool, really quick answers from him. And this way we get to know the real Glenn Sampford, the founder of EXP Realty, but also a human who happens to be a billionaire. So let's figure out what it takes to be a billionaire in 2024. Come meet Glenn Sampford. Welcome to Gogopreneur, where Gogo Bethke, your host, interviews badass rock star entrepreneurs of the world figuring out who they are, how they got to where they're at, and the lessons

they learned along the way so you can learn those lessons and turn it into money. Let's go get him. So yesterday I was sitting in the car. My son, my youngest, turned 15. And so I had a full part of 15, 16, 17-year-old kids. And I was leaving voice notes to myself. I do it all the time, right? But I'm like, I text myself and we'll forget things.

And so I was leaving voice notes to myself of the questions that I want to ask you today. And then I was like, point out a minute. Wouldn't it be cute if I ask these 16-year-olds, if they could ask a billionaire questions, what would they ask? So everyone. Glenn Stanford. Let's get to know him. Question number one.

How would you describe yourself? Well, I just answer this question for somebody else the other day. I'm an I-N-T-J, which is an introverted engineer. That would be kind of my Myers-Briggs, I think, kind of thing, which is actually kind of an accurate one. I'm a bit of a systems guy. I'm an introvert, but I've learned extroverted states. sales skills, which are generally in the past been more uncomfortable places for me to live

in order to kind of propel the things that I'm doing on a more engineering type basis. Yeah, I always say I'm a paid extrovert. Oh, there you go. I turned it on for money, but if I had to choose between a party or a documentary, home by myself, documentary home by myself is going to win every time. Okay, next question. And what age did you realize that you were smart? Pretty young, I think. I mean, smart in that I knew I was going to be an entrepreneur and that I wasn't really going to work for somebody else. Not saying that that's technically

smart, but just knowing who you are, I think, is part of being smart. If you know who you are, you're going to look really, you're going to look good because you're doing the things that you're, that you're, that you should. be doing. So do you think it was middle school, high school? Oh, it was, yeah, no, I started my first software company. It was 15 years old. Wow. And I had played with some even some ideas prior to that, but but 15, I'd only had a personal computer since I was 12. That was 1982ish, I think, was when I ended up doing at 15. So anyway, you can do the math. Yeah. But yeah, so that's when I did my first company and I did, you know,

companies after that. And by the way, knowing what you're good at, you know, if you're an entrepreneur and maybe GoGo, you'll, you'll relate to this. But, you know, it's entrepreneurs do not do really good as employees. So I got fired for most of the jobs I had. I remember applying for a job. It was at NSF International. I love that job. And they were into it was basic entry position level one.

They all the levels in corporate America, right? And since I had no college education in the U.S. or job experience, I had to apply for level one. So it was a warehouse position. I was working, putting boxes in a shop in a warehouse. But in the application, they asked me, okay, so here's a scenario. If you, if we are organizing the warehouse or you the person on the top of the box, barking orders or are you the one who's putting the box in the shelves. And I was like, I totally know what job I'm getting hired for. So it is, I'm supposed to answer right now that

I'm going to be putting the boxes on the shelf. But I'm like, but I can't lie. I cannot lie. I'm like, I'm definitely going to be in the middle of the warehouse, pull up my box. I'm going to be on top of it. I'm going to be telling everyone what to do. So I still got the job, even though I probably should have lied and said I'm going to be putting the boxes on the shop. Next question. What was your personality like through high school or to school? Yeah, I mean, I was involved. There were certain things I enjoyed. I was not, I didn't make friends easily. Part of it, I moved a lot when I was a kid. We moved seven times, I think, in about nine or ten years. So that, you know, just so as a result, both I made, I made some friends quickly, but they weren't as deep a relationship. as you would if you were like lived someplace your entire life. But I was, you know, I was all the nerdy stuff.

I was chess club computers. I was into athletics, so long distance running and which I really enjoy, which again is a very introverted sport. You know, you're on a long run. You're in your mind. So a lot of introverted type of activities. But you know, I had friends. They were the nerdy friends or the people I'd,

run long distance with. So. Love it. When did you realize that you're going to be a billionaire? Or did you always know? Um, you know, I never put a, so, um, you know, the way I thought about it in really around 2002 is actually before that, but I had a number in my mind that I, that represented financial freedom for me and my family. And, and for me, when I did the math out, I thought the number was, just for lack of a better number, the number I had in my mind at the time was $30 million. And so I figured that was enough for me personally, but enough to be able to sort of help and do different things and have this sort of financial freedom piece sort of dialed in. So that was kind of my number.

So you're a little bit of a, are you saying you're a little bit of an overachiever? Well, maybe. I think the flip side of it is that if you get to where your number is or whatever your number is, then you start to get to work because you want to, not because you have to. Have to. And so. So then let me ask you this way. How did you and when?

At what moment did you realize, oh, like my $30 million goal was a cute little number. I think I'm going to be a billionaire. I'm sure at some point had to. So cross your mind. Yeah. So 2016, I think, was the year. And that year, we had been a public company now for about two years, a little over two years, October 2013, so all 2014, all 2015.

And early 2016, EXPI stock went over $5 a share. And at that point, I had 20 million shares as pre-split, and that was $100 million of net worth. And I'm like going, oh, my, oh, my freaking God, this is not normal amount of wealth. This is crazy. And I was kind of emotional about it because it was a big, it's a number you don't even, you know, it's not a number that's normal. Yeah. And so that was for about two weeks, I was emotional because it was kind of overwhelming. Probably maybe, I don't want to say it felt like hitting the lottery because it definitely didn't feel like that.

But it was overwhelming to think that I had achieved something that nobody I knew had achieved from sort of starting from, you know, basically scratch and going to that level. So this is that one of my questions, but I want to ask it because I'm kind of being faced with it recently. I'm started recently to kind of feel what people mean by it's lonely at the top. And by the top, like my tap, it's like your bottom, right? But my talk, it's my top, right? So do you, have you ever gone through that? And what does, who does ability or talk to like when you need to just like vent or or discuss a situation that you've never been faced before?

Like, whose opinion do you, like, who do you call? Because I can at least call another multi-millionaire and be like, okay, what would you do in this situation? Who does a billionaire call for it like? And also it's like, I also feel like I can't complain to my best friend who is really just trying to figure out how to make their car payments about what do I do with this like, how do I save on this tax liability? Right. Right. Like how do you maneuver that at your level? Yeah.

I mean, I think it's just a right of passage. You kind of go through it. And then you do actually, you know, find a tribe that you can connect with. And a lot of times I think having a good hobby outside of business is actually helpful. My outlet for years was judo. I did judo for 27 years. And I would go to practice three to five days a week. and this was a group of a group of people that I would train with.

And it was we didn't talk businessy stuff. And so that was one outlet. The other outlet was I was also part of Vistage. It's a CEO peer group organization. And Vistage actually ended up being valuable for probably two, three years that I was involved. The challenge was that you were dealing with other business owners, but I was in such high growth mode. I was passing even them up.

And so it was hard to actually have a conversation with them. And I kept on kind of coming over to the top of, you should do this, you did that. You guys are thinking about this, you know, whatever. I was sort of very opinionated around how, things should they should do things. But eventually you just find folks that you truly, you know, but keep in mind, even when you get around some of those folks, I mean, the reason why they got there is because they've

been working the angles. And what do you call by working the angles? Well, working the angles is, you know, it's, I mean, becoming successful is not an easy feet, you know, and you have to come up with marketing plans and you have to come up with unique value propositions and you have to get enlist other people into your mission and you have to do a bunch of things to kind of get to where you're going. And a lot of these other people, they're still in that mode and you are their person. They're going to try to leverage to even get.

to their next level. So sometimes you've got to take even their advice with a grain of salt because sometimes they're actually still, they're still working their angles and you are part of their path to go to the next level as opposed to just providing you real advice without an agenda. So you mentioned at the CEO level you were a part of, did you say vestige, B-I-S-T-A-G-E? That's how what I wrote down. It is, yeah, Vistage. Okay. And then is there a vestige for billionaires? Well, I think there are. You know, I got involved where I think I get the most connectivity is through Abundance 360 and Peter Diamantus and what we that are involved with him call the Peterverse.

and so the Peterverse is X-Prize. I'm on the vision circle for X-Prize, so I give a fairly large philanthropic contribution to XPRIZE every year. But that puts me in the room with a ton of these really high, high-net worth individuals. You know, folks like Chip Wilson, the founder of Lulu Lemon is there. The guy who started Psycho Kitty is there. There's Anusha Ansari, the first female astronaut, that private citizen astronaut was there. And she, of course, her and her family put up the $10 million purse for the first XPRIZ for going to outer space and back.

So there's just, I mean, they're very big thinkers. And I think in some respects, that's the most people. working people the least because they literally have made it to such a level that there's almost no reason to try to work an angle on the people they're talking to. Yeah, they're not looking to make the next commission, right? What is one goal that you have not achieved yet? One goal that I haven't achieved yet. I think my goals now are around just,

connecting and helping the next generation of entrepreneur succeed. So I think one of the goals is how many, you know, can I be of value to the next group of entrepreneurs? I haven't put a number to it, but similar to like in the EXP, you know, think about the, you know, it's over a thousand people who have become millionaires because of the XP model in and of itself. And there you go. raising my hand over here for the listeners that can't see us.

And then I think, you know, I just spent this last weekend with a team. Actually, there's the folks from Clearwater, but mentoring their CEO, Jason Sherman and some of their team on how to think differently in terms of how they structure their company to be, you know, who is their customer. So helping entrepreneurs become better entrepreneurs. I think that's it. And if I could do that, let's pick a number. If I can help 100 entrepreneurs truly scale their businesses in some capacity outside of just the core of real estate, I think that would be over the next 20 years, that would be a pretty cool thing to do.

Oh, I love it. As the Zig Zigler quote, right, you can have absolutely anything in life, the more people you have to get what they want. Yep, there you go. What are three personality traits that you believe made who you are? One, being willing to take risks is a huge one. The personality traits, so risk taker, deep thinker, and positivity, so those of you. I'm going to ask you about the deep thinker part.

and how do you do your deep thinking? Well, a lot of it is the standard ways you do things, which is, you know, I'm out on a run and I'm, you know, thinking about a subject and I kind of go fairly deep, getting kind of an alpha brainwave state on a long run. I do a lot of sort of, we'll call it, I have done. I'm doing it right now.

I've done a lot of sort of meditative work where I'll really go deep, almost like if you read Think and Grow Rich and building your rooms where you're having your masterminds and having conversations. There's a, so those would be a couple. I actually did some kind of esoteric. I'll call them esoteric courses a couple of years. Back in probably the late 90s and then I ended up. taking another course in 2013, but I did a lot of work in learning how to access the intuitive

self and to be able to gather information in a non-logical way. So that was kind of an interesting approach to deep thinking. I am so excited in the background here because I always say I'm like, talk to people. I call it like the collective consciousness. I remember the very, very first time this happened to me when I realized that it wasn't my idea, that it's almost like it was like a downloaded, like I just got a gift, right? And I was like, what a great idea. But I could tell that they were not forming my brain because I know how I think and how I put,

oh, then this and that. And so I also, I think one of the reasons to my success is that I listen. I listen to the guidance and I look at the, what are they called, the signs? And I take them for what I believe they are and that I go for it. I believe God would have not given me the idea if it wasn't for me and I'll just go run with it. So what do you call esoteric courses? Well, I mean, well, so this is going really, really back. So in, so I was raised Christian.

And so I asked a lot of questions through the Christian lens. But I also am, I'm also a, I don't want to say jaded Christian, but I think a lot of stuff that I was taught wasn't, was more, was, was, was more, was, was some, a lot of it was manipulative rather than actually sort of spiritual. And, and, and so that ended up playing a bit of a role in, in some of some stuff. But I always was, I'd look at, you know, things that were reading, especially like the New Testament, you know, you know, you know, you know, you know, you know, you know, you know, you know, you know, and the life of Christ. So that one there, I was like going, okay, he's kind of teaching a, and I picked this up just because I read the Bible quite a bit, I'm going, he's kind of preaching a Buddhist message to a very legalistic society. And so that was kind of interesting. But in the early 90s, there was a show called Sightings that was on TV.

And it was kind of fun to watch because it had a lot of this, you know, things that would take place, UFOs, and just all the kind of stuff that just capture your attention. But one theme that showed up was this theme that if somebody had had a near-death experience, a lot of times they would come back with sort of a knowingness or a sort of an ability or this or that. And so through my Christian lens, I asked the basic question was, if God wanted us to have this ability, he would have given us a way to.

to access it. And then I go, you know, a 40 day water fast probably is a controlled near death experience. And so that became kind of a little bit of a rabbit hole for me because I'm like going, okay, I'm not going to do a 40 day water fast. Is it even possible? Like no food whatsoever, just water for 40 days? Is that possible? Yeah, there's a lot of people who have done it.

I mean, that's not an impossible thing to do. I just, I would be, it would be a death experience for me. I think some people might die actually, but you know, you have to be really dedicated. So, so then the question is, okay, well, I don't want to do that. So are there other analogs? And so I got, I'm going, well, near death experiences are similar to out of body experiences. So you can see now I'm going down this little, little radical. Well, I love, we could talk about until the cows come home,

because I feel like I am getting to the end of the internet on the subject. So I love, I just said back and listen. Okay, there you go. So then I'm like going, okay, how do you want one have an out of body experience? So I spent nine months just focusing on, you know, reading books, trying techniques, listening to audio, doing whatever. And then I had what I consider to be three legitimate out of body experiences after that time. It was way too much freaking work to do.

But I did. I had that experience. I was like, that's kind of cool. And, but I didn't get anything beyond sort of that. But then, but some of the people that sort of pursued, and there's a, there's an organization called the Monroe Institute that's out on the East Coast, but they developed what they called hemispheric synchronization technology, which will help balance the, the brainwave states, a guy named Robert Monroe started it.

He's passed on now. But the, the, I read some stories about how the, the, the, the, you, the, you, I, the, you, remote viewing program, which was based at Stanford Research Institute. Oh, let me show you that. So you got, you've got, looking, what I wrote here. Can you read it? Remote viewing. Yeah, okay, yeah.

Because I wrote it down. I was like, OK, I'm going to let you finish your thought, and then I'm going to ask you about remote viewing. I literally brought it down as we started talking about it. I wonder if he knows about people viewing. Oh, yeah, no, no. So I know, well, in the 90s, I ended up buying a video course by a guy named Major Ed Dames on how to do remote viewing. And the crazy part is I did

the videotape series and it did the whole thing. What I realized is that we are, if we know how to filter out the noise, we can actually get fairly accurate information from sort of what we'll call it meditative states or asking the right questions. And it comes back, there's a Bible verse that says, you know, ask, I think it's like, ask and it'll be given to you, seek and you shall find, knocking the door, it'll be open to you. But that's basically a biblical version of remote viewing. You know, if you get, and so, so I did this. And what was crazy is I was able to get, like, really, this is a mountain. This probably was a volcano. And like, I was getting like, really, I drew some of the drawings and I actually got this. And so I used that, those techniques to some extent,

to, I don't want to say Intuit EXP, but some of EXP, the way I thought about it and how I kind of came up with some of the original piece of the model came out of that same sort of, you know, what's the answers that are coming up? What are the things that you need to be doing? And just writing it down, writing it down, writing it down, and then organizing and organizing and organizing and then coming up with what it is. and that ends up being something I kind of keep on going back to, even if I don't call it that, I still use this. What's the very first thing that comes to mind? So basically, the idea is that if you ask questions, write down the very first things that come to mind and literally don't question it. Just record it.

So that was my next question. Do you always listen? or do you ever question it? I just learned to have a question. No matter how crazy the idea is, then I get. I'm like, okay. If that's what you think I can do, then I sure can do it. Right.

So I do, well, so I've tried enough stuff out that I've learned that a lot of it is noise that I haven't figured out how to filter out. So because it's not entirely, but there in there are the seeds of some good ideas. ideas. So, and the key is that when you, I think flow, if you think about flow, flow is when you're in such alignment that the ideas that are coming up of what to do next matches up with who you are. And also if you're in alignment, it's more likely that those will be the answers you get. So a lot of times we end up in, in, and, and also, if you're in alignment, it's more likely that those will be the answers you get. So a lot of times we, we, we, we end up in, in things when we've got competing priorities in our life and we haven't clearly identified what our true alignment is. And when you've got competing priorities, you're subconscious, you're super conscious, your whatever it is, it's feeding you information from multiple different viewpoints. And so it will serve one need but won't serve the other because you haven't kind of got into

that sort of the alignment piece. So most of the time I'm not in alignment. So about two-thirds of the stuff that comes up is okay but not great. Yeah, I figure it out for me what works best. So I go to the beach to talk to God. I call it God or universe. I kind of separate the two, but they're kind of the one collective consciousness. So I go there to talk and in order for me, I have a very busy brain.

I always have like, imagine a computer with 100 tabs open. My brain is like paying ping-pong between the ideas all day long. So what I realize the way I turn my brain off is it's almost like I have two brains. So I have my busy brain and then I have my quiet brain. But in order for me to keep my busy brain busy, I have to listen to music. So I'll go to the beach. I put my earpads in. My busy brain listens to the music.

So then I have my quiet brain to think with it. I don't know how else to describe it. It's like I have like two brains. And that is my way of two to connect. So I will listen to music. The world doesn't exist to me, right? Or sometimes I just sit and see it in the ocean. And then I have my quiet brain to think the tots.

And I always have a notebook if I don't. have a notebook that I text myself just right there in the moment and that's my way of connecting. But I think they could talk about this subject. I could have like a whole year worth of episodes with you. So I really want to go back to our fire questions to make sure we get to the end of it. Because I have some fun questions that I feel like we would get to know your personality with that I want to get to. What is a quirk, a personality quirk about you that, you know, if someone really personally knows you. They're like, oh, Clyde, why do you do that? That's funny.

Oh, personality quirk. I'm trying to work on all my quirks. But quirk quirks is, well, I mean, it's, I don't know if it's a quirk, but it's, you know, I'm still a very focused and determined entrepreneur, which, so from a quirk standpoint, like, it can be challenging for those I care about because my brain is a lot of times focused on business related activities. And I don't, I'm not really a lot of times good at context switching. And one thing I'm definitely not good at from a quirk standpoint is I can't talk about the

weather or irrelevant topics at all. Like literally, don't ask me a question about a sports team or something. it happened or this or that. It's like, like, you guys want to watch that and you want to talk about that. That's great. But, you know, the only time the weather counts is when I'm boating and I need to make sure that I'm not going to be running into a storm. I love it. Okay. Have you ever had your heartbroken and how did you deal with it? Oh, hey, I'm 57 years old. It's happened multiple times. I mean, it's just part of sort of life. I think, I mean, if you're, I think if you're, I think if you're, you're lucky you find that you know the high school sweetheart and you're just and life is is

great but um i think most people it's it's a you know it's it's a couple times in life yeah yeah but uh you know it's yeah i don't know i don't even know how to answer that one it's just it's you go for a run do you listen to music do you write in your diary i mean i i could go i mean I would say one thing, I do withdraw and sort of go introspective for a while. But I do get runs in. Like runs for me is very therapeutic. And it really, you know, it allows me to sort of de-stress from lots of different stuff. Yeah, not just the heart right?

What's your absolute favorite food that you could eat for the rest of your life? Well, Mexican food. I mean, it's just like. I could eat burritos, tacos, guacamole. It is good. And everything in between, chips and salsa out to, you know. Yeah, I could live on that. What is one food that you never tried and you don't want to?

I'm sure it has something to do with the brain of some animal that they're serving as a delicacy somewhere. Yeah, I mean, I ate everybody part being from Eastern Europe. I had brain. I had cow tongue. I had balls. You name it. head at all. So brain is not on the menu for you. Okay. Do you speak any other languages? Just PHP, MySQL, and basic.

What did, how did the madness start for you? Like the whole like the madness, meaning like, how did you even come up with an idea? I'm going to start a brokerage and it's going to be a cloud-based brokerage and then I'm going to cut out the middleman and then we're going to have 87,000, and then we're going to go to him and I'm going to create a bunch of millionaires and I'm going to become a billionaire, then I'm going to make it publicly traded. Like, how did that? Yeah, so it's very iterative. So one of the things I'm working with our international team at the moment, given some of the changes in

leadership, but I just like to deal with what's in front of me right now. And now 2008, 2009 was very unique in that what we were doing completely created because the entire industry came to a screeching halt and I couldn't afford offices. And so one of the basic premise is and so this comes back to the ask and or seeking usual friends. Yeah. Yeah. So it was I said, we need to build a defensible business model that's not dependent on bricks and mortar. And and that was the, And then it's like, how do we do that? And that was the question we kept on asking was, how do we do it? And then we just kept on asking the next question.

Okay, if we did that, what would the comp model need to look like? Okay, if we built that, then what would it take for somebody like me, who is a successful real estate agent to be willing to leave a physical bricks and mortar-based model to come work for this company? So it's just question after question after question after question. And then you go, and then I always say, you know, I'm a focus group of one, which is, which basically means that if it works for me, there's probably enough other mees out there that it would make sense. And I just said, hey, what is the company to look like for me to want to hang my license there for the rest of my life? And that's what we built.

And that was, it wasn't, I wasn't focused on 87,000 agents. I thought a home run would be 10,000 agents like that because the largest single real estate brokerage at that point was, you know, maybe you got Long and Foster, you had Howard Hanna, you had a couple of them that were close to that 10,000 agent range as a single brokerage. And they'd been around for like 30, 40, 50 years or more, you know, second, third generation to get to that. So for me, it's like, you know, 10,000 agents. that's a home run because that we would now be the largest brokerage that currently exists.

Now, that's taking away Real G's NRT and some of this other stuff. So that was really the piece of it. And then I say that I work with the international team, but I think that after you have your base model in place, then it's literally a daily iteration. Like you don't know exactly what's going to get added, but you know you're going to do something meaningful to help the business grow each week. And you just need to prioritize those things and just keep on knocking them out. And it will just get better and better and better.

And eventually you'll get to the point where, you know, I kept on telling Brian Colahan, Gabe LeBow, Kirk Johnson, Eddie Hughes, and a bunch of people that were there in the early days, I said, you know, one, I knew I could build it if I was an agent on the outside. but that was not my role. My role was to build it. But it was really, we're building this and somebody's going to see what we built, and they're going to go and take this thing to the moon. And that was really that was what we were doing. We just said, hey, if we keep on building it, somebody's going to show up, they're going to get it, and they're going to take this thing and run with it.

So more of the story, Rome wasn't built in a day. What EXP is today, you didn't think of it on day one. You thought of whatever you thought of day one and you kept building on. What drives you to continuously stay successful? Because, I mean, you could have given up at some point, throwing the towels, sell it, say peace out, everyone knows my number. What drives you to keep going on? One, I, you know, part of the whole exercise is what is to, is also to make part of your business plan how to, so the purpose of a business is, is, so I would, I would ask it to, to, to, ways. I'll ask this question. So what's the purpose of a business? And I'm going to, I'm thinking I might

know your answer, but then I'll probe a little deeper. So what's the purpose of a business? Go-Go. In the end of the day, the final purpose is to make the most amount of money, the least amount of time and effort. So I thought that might be your answer. I came for the American dream. So if I'm working, why is it when I get paid and shit does. So but but that second answer, what you just said, I came for the American dream. That's actually closer. That's actually closer to the real answer.

Because I think the real answer, and this is, this came from Don Hobbs and Greg Herger when they were running Hobbs Herger, the purpose of a business is to serve the needs of the owner. And if your purpose is to make a lot of money in the shortest amount of time, then that's your purpose. But there could be other purposes that go along with that. And so one of the things. What would feed my soul and how I measure it, it's two different things. Right. So what feeds my soul is how many lives can I change?

How many ways can I? I just want to leave a legacy when I leave dessert. I want to be like this little drop in the history book, then I existed, then I took the talent that God gave me and put it to good use. So when I show up at the pearly gates of heaven one day, I'd be like, every skill that you gave me, I have pushed it, right? So that would be my purpose. Since I'm not necessarily looking at, that's my life's purpose, not my business purpose, right? So since when I'm measuring something for business, to me, that's measured in dollars versus measured in happiness. But in the same time, I always say, if you love what you do, you never work a day in your life.

So if you can cross those two things and what you love doing and you get paid for it, I feel like that's when you hit the business slash live jackpot. Right. Well, and I would probably, I would submit that if you hated doing what you're doing, I wouldn't make this much money. Oh, yeah. Or plus I just wouldn't be doing it. Yeah.

Yeah, exactly. So, so there's a, there's a combination there, which is, you know, some people purpose. But I think when you think about it, when you put in the context, the purpose of a business is served the needs of the owner, that I think it also puts into the mix, a question that pops up is, is this business serving me? And if not, what do I need to do to make it serve me more? And part of that is, am I growing as a human being? Am I learning? I'm connecting. Am I having fun? And if I don't answer those questions in a sort of an affirmative way, then the question is, how can I have more fun in doing what I'm doing? So the reason why I keep on doing,

what I'm doing is because I do keep on iterating on, you know, this, the, one of the basic premises is, am I having fun doing what I'm doing? And if not, how can I make it more fun, more interesting, et cetera? I'll just, since it's sort of a quote-unquote billionaires' interview, one of the things that I've thought about is, is I wouldn't be able to work with anyone at any time on anything from anywhere. So that's my four a's. You may have heard me say that.

Yeah. So this week, the group, the Clearwater group, one of the one of the, one of the, wanted to get together and mastermind with me. Now, we could have went and got a Regis board room and we could have sat around a table and a whiteboard and we could have been doing that. But when you get to certain level of success, that's the last thing you want to do is do that. So instead, I said, guys, we want to mastermind.

We want to talk about this stuff. We want to do all this stuff. Why don't you come out? We'll go out on the boat for a couple days and let's go do you. that. So we did. They came out. We voted out to the San Juan Islands. We did a bunch of stuff. We did all the same conversations, but it was way more fun than sitting around a boardroom table, you know, whiteboarding yet another thing and watching yet another PowerPoint that totally bores out the entire room. We actually made it interactive and fun. So I think that kind of goes to the answer. Like,

why do I keep on doing it? Because I keep on working on making sure it's feeding my soul to you Yeah, but you do it in an enjoyable way, right? You're doing it in a way of them doesn't feel like work at all. It feels like, holy shit, excuse my French, we got to do this on the yacht. Next question. What is your weakest character trait? Weakest character trait. Oh, man.

I've got a bunch of them. But if I had to pick one, one, one, I, I, I, my character treats also my biggest strength, which is I focus too much on my business. Like I'm not like I, so it cost me, you know, personal relationship capital, which also, you know, it's it's a tradeoff. You know, you focus on one thing and you're, you're probably trading off something else at the same time. And in either case, whichever way you go, later on life, you're going to regret you didn't do the other. You could be broke with a great family. and you go, man, if I would have just worked harder and built a business, you know, I could have

made sure that my kids and grandkids could maybe go to college and do whatever, or the other side is you do everything. And then you're going, man, I wish I would have spent more time with my family. So that's... Yeah, but don't you feel like that after the hustle and the grind is over when you get to a point where there is more money coming in that you have bills, that's when you have control to kind of make up for that last time. I feel like for when I joined DXB, right, I burned the candle.

So I joined in the end of 18. And I would say for 19, 20, 21, I have burned the candle. If it had multiple angles, I burned it on every angle. I built a team. I moved myself from production. I built two bootcams. I, you know, ageing attracted. Like you name it, I've done it, right?

And those were my children at the time were, what was that? Six years ago, Duke was nine and Kobe was 11. Right? So I went from those eight. So I feel like I sacrificed those years and I see with my friends. Like I have friends who like, hey, B, I T, C,H, answer your phone. These are my friends texting me, right? And I'm like, I can't like, I'm thinking, you don't understand.

I'm like in billed mode and working, right? So I feel like I sacrificed a few years, but now that we are financially in a situation. Now I can spend more time. Now I can help to be like, hey guys, we book this Airbnb. Why don't you guys come down and spend the week together? So I feel like we do get to a point where money does buy some luxuries and does buy some time that you get to spend with friends and family. You don't have to do the grind for the rest of your life. And hopefully those friends that are, some will understand someone, right?

Someone who's seeing the grind season of your life and they're just going to take you personally that you're not giving them the time of the day. But some will see that you're working very hard and they will be there for the rest of your life. Yeah. And by the way, some people have better balance or frameworks or what have you. Like I just, I reflect on me. I did the right things at the right time for, you know. Or what you needed. Yeah. For, yeah. And for what I believe the family needs. So not like I have regrets per se. But I do, you know, but there's a, but you know, recognize that in everything you do, we are, you know, we're physical beings. or severe or beings leaving a physical experience,

we can only do a certain number of things in a given time, and you're going to be trading certain things off, which is okay. That's part of the whole thing. Yeah, there's a cost. Yeah, there's a cost to that. What are some books that change your life? Well, the first ones were things like how to win friends and influence people. Some of the later books, well, one book, 2007,

I read it was influence the psychology of persuasion by Dr. Robert Chaldeenie. That one was a game changer. But I've read, you know, another one that I read in the 80s was the seven habits of highly effective people. You know, Tom Hopkins, How the Master of the Art of Selling, Zig Zigler, The Secrets of Closing the Sale, a ton of in search of excellence by Tom Peters and Robert Waterman. And then there's a whole bunch stuff later on that I now use as sort of the Bibles I share with everybody. But those were very formative books. There was a book that I got from when you got 10 books for a penny because you were then obligated to buy a bunch more books.

And one of them was a book called The Entrepreneurs Manual that I got in like 1980, 81. and that was super formative in business planning and how to ask the right questions to build the right type of business. That was an amazing book that I read when I was a teenager because I was like, hey, I get this book for a penny. And then I read it and I was like, this is pretty cool stuff. Yeah, I love books. I did not like books when I was younger, but the older I again, the more I like books. How do you feel about cryptocurrency and Bitcoin? Specifically.

Yeah. So, well, long and short of it is I had crypto mining rigs at late to 2013 going into 2014. Actually, it's funny. In January 2014, Debbie and I started dating and my condo is middle of winter. It was like snow and ice on the ground outside. He came up the condo and I had crypto rigs in. They were generally... So it was all melted?

I had to have all the windows open in the middle of winter. So I think it's one, I think it's a really, it's really, it's a really unique thing that we're going through. I don't fundamentally know the practical application that will actually take hold in a way that actually makes a difference. I think as a store of value, it's a unique way to store value on the, the blockchain, but here's my big butt. Quantum computing is coming at us fairly quickly. Earlier this year, Debbie and I went to Google's Quantum Lab, we went to Sandbox HQ, we went to a bunch of these quantum places.

Within 10 years, there will be quantum computers that will likely be able to break the encryption on blockchain. So if you're storing money, or storing value, value in Bitcoin, at some point, the moment it gets hacked by quantum computers, the whole blockchain becomes worthless. So this is something that nobody talks about. It gets completely ignored because of this sort of, it's the currency of the people, et cetera, but when you've got billions upon billions, I don't know, trillions of dollars of value,

stored in these vehicles, people will go and try to figure out how to hack the biggest blocks on the blockchain or the biggest store of Bitcoin on the blockchain. And once that's done, the whole thing would come down like, how's the cards? So if you had your Bitcoin on a ledger, your own ledger, would that be safe in your opinion? No, because it's all the same. It's all public, public, it's private, private key encryption. So it's literally, you know, unless you, the only, the only in the longer run, like, we have to trade assets back and forth to kind of build our wealth. And so at some point, you'll want to take wealth if you're making money in crypto and you'll want to take some of that out of crypto and put into the hard assets like gold, whatever.

Real estate. Yeah, I met someone who's super wealthy in Florida and his parents started investing into Picasso back in the day in Pynastro. and he's like multi-billionaire now. And I did not know that art is a tax write-off. I was like, what? And she's like, yeah, all of these millionaires, billionaires that buy these very, very expensive art, it's a 100% tax write-off, because it's a collectible.

And I was like, that's why they do it. I love when I learn from people, smart people. Okay, next question. Did you actually go to college? I is a college dropout. You and many others like Steve Jobs of the world. I don't even think he went to college. And then that's last question, because it is,

they're almost at the hour and I have to let you go. Last question. Is there a question that you wish that people would ask you and they never do? Um, I don't know that there is a question. there's there are questions that I think should be asked more, but I don't know that there's any questions I haven't been asked. Well, thank you so much for being here today.

I had way more questions, but not enough time. But I feel like we got some really good ones. I really just wanted the world to get to see you as a human, right, and see a little bit of your personal side and your personality and what you went through in life and your mindset and all of those things. And so thank you so much for being here. I know that an hour of your time is an hour of your life. So I very much appreciate it.

I'm sure our audience does the same. What is the best way for someone to get a hold of you if they want to? Would that be on Instagram at Glenn Senford? Yeah, I mean, Instagram works. I don't, you know, the one thing that I do, I will admit, is that as you get sort of bigger in terms of just stuff going on, you can't check the channels anymore. So I don't check my email as somebody text me that there's an email I need to check.

and I literally don't. I probably want, LinkedIn might be a decent one. Facebook is a decent one. You know, I'll often will see the messages. I'll click on the request and read every couple weeks, anybody who's sort of requested.

But I, the place, if you're with EXP, it's workplace and it's the, or it's our new international Discord server. Those places, I'm super responsive. I know,

because you respond. time. Well, thank you so much for being here. Thank you so much for your time. This was so fun. Awesome. Hey, thanks. Thanks for you. Thank you so much. Okay, talk to you. Bye. Thanks for joining Googlepreneur. Keep that go-getter spirit alive until next time. Go get them.