KGCI: Real Estate on Air - Break Free from Financial Stress Matt Plumer’s Roadmap to Wealth

Episode Date: September 24, 2025

SummaryMatt Plumer, a successful financial coach and real estate agent, shares his inspiring journey from battling debt and addiction to achieving financial freedom. This episode provides a p...owerful roadmap for real estate agents and entrepreneurs to overcome financial stress. By focusing on intentional financial planning, Plumer reveals how to break free from the "transaction treadmill" and build a business that creates long-term, stress-free wealth.Key TakeawaysPersonal Transformation: Matt's journey from being overweight with significant debt and addictions to becoming a successful financial coach proves that radical change is possible.Overcoming the "Transaction Treadmill": He emphasizes the importance of moving beyond the cycle of living paycheck to paycheck by implementing financial discipline and strategic planning.The "Profit First" Method: Plumer is a certified professional in the Profit First cash management system, which he advocates for to help agents prioritize paying themselves first and manage expenses effectively.Focus on a Dream Lifestyle: He teaches that organizing your finances and eliminating debt are not just about numbers—they are about building a business that funds the dream life you desire.Keywords/PhrasesFinancial Stress, Financial Freedom, Matt Plumer, Real Estate Agent, Profit First, Debt Elimination, Wealth Building, Financial CoachingCall-to-ActionReady to get off the transaction treadmill and start building stress-free wealth? Listen to the full episode on your favorite podcast platform and get inspired by Matt Plumer's incredible story and actionable financial advice!

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Starting point is 00:00:01 We had just gotten married. I was 300 pounds, alcoholic, addictive sports gambler, smoking two packs of cigarettes a day. Just know that it's okay to be where you are. It's not okay to stay there. The number one way to start your transformation is actually identifying where you are. Where we are is an accumulation of all of the decisions that we've made up until today. You can very quickly get to a different perspective, turn around, look back, and see how far you've come to have a different perspective on the next mountain to climb. I want you to write down five people you want to meet. Always my encouragement is to go out and push through the demons that you have or the stuff that's weighing you down. That decade, the next 10 years, is going to go by so fast.
Starting point is 00:00:59 And it's going to go by whether you like it or not. So you might as well buckle down and do the work and enjoy it because it's going to happen. What's up, community? It's Jessica Nieto, your host of the Reveal podcast. Welcome back to another exciting episode. Today we have a truly phenomenal. phenomenal guests joining us. Matt Plummer. Matt has transformed the lives of hundreds and hundreds of real estate agents and entrepreneurs by helping them find financial freedom and build lasting
Starting point is 00:01:37 wealth. And I'm thrilled to introduce Matt. He is an expert financial and business coach, national speaker, an author who has dedicated his career to guiding people out of financial disorganization and debt, into a life of peace, prosperity, and stress-free wealth. Matt's approach is all about simplifying the complicated, helping you find a starting point, building awareness so you know how to take the first step and has truly helped entrepreneurs get financially organized, teaching them how to not just survive, but thrive as an entrepreneur, So if you're tired of living transaction to transaction, you're feeling like you're constantly hustling and not seeing any profit. Or if you're just ready to create a business that funds your
Starting point is 00:02:31 dream life, this episode is made just for you. And Matt's here to share his journey, his wisdom, and a step-by-step plan that can completely transform your financial future. So get ready to take some notes because this episode is truly a master class. Let's dive into the power conversation with Matt Plummer. Matt Plummer, welcome to the Reveal Podcast Studio. I'm super excited to have this conversation with you and share your brilliant with the industry. Welcome to the studio. Awesome.
Starting point is 00:03:03 Thanks for having me. This is so awesome. Awesome. Thanks, Matt. So we have to share the story. The last time I saw you was on a plane and that's where we met. First class, we were cruising through the air. I think one of us had BXP thoughts on or something, EXP.
Starting point is 00:03:16 I can't remember what it was, that we had that connection. But yeah, great to see you again. And in the short time that I've known of you, haven't gotten to know you well yet, you have invited me to some amazing workshops that you've put on. A couple of my team members plugged in. Just come from contribution. You're solving problems in the industry, helping real estate agent, not just share how many listings they have and how much money they made, but actually help them be profitable, build legacy and wealth. So we're going to jump right in with you, Matt. I'm super excited for you to be here.
Starting point is 00:03:48 Tell us a little bit about Matt right now. Like what's going on your world and what are you focused on? So right now, my wife and I, we live in Las Vegas. And I am focused and committed on leading real estate agents to create stress-free wealth. And I do that through a couple different platforms, one-on-one, grid, obviously in relationship, people that are in our E-AXP organization and EXP family. And leading from the front on the message of helping agents. agents uncover the two things that bring the most stress and anxiety to them. I think it's so
Starting point is 00:04:23 important, especially in this season of real estate, is that we obviously, we congratulate people for the work that they're doing, but also identifying that the things that are actually bringing the stress and anxiety is inconsistent income and financial disorganization. So if we can fix those two things or when we fix those two things, you can definitely get on the app to stress-free well, much more efficient. I love that. So you talk about it. Is there, an average if someone really puts in the work and they start creating those new habits. Some agents that I talk to, they overcomplicate it. They look at the whole mountain. Like, how can I get on track? How can I get more organized? How can I get my finances in order so I can
Starting point is 00:05:02 start investing, get my taxes taken care of? I feel like I'm not living transaction to transaction. Is it a mountain that they have to move, Matt? Or can you walk us through? Like, how soon can someone get started to start alleviating? It's a problem of that structs from their lives. With any transformation, regardless of where you're starting. I think it's so important to understand and be real and honest with yourself, right? And just know that it's okay to be where you are. It's not okay to stay there. And so writing down and like understanding exactly what are the truths and the facts of today, right?
Starting point is 00:05:37 How many closings? How much money you make? How much money you have in the bank? How much money you owe? How much you weigh? How many dates you go on with your spouse? How many rounds of golf you play? Whatever the facts are,
Starting point is 00:05:46 that are important to you, write them down. And that's the number one way to start your transformation is actually identifying where you are. It's transformational in itself. It'll do 50% of the heavy liftings because then if you could just take like the next side step is not blaming or shaming yourself for where you are. And I think too many people stay in that mud in the muck, right? Quote unquote, they stay in the poopy diaper because it's warm and it's theirs.
Starting point is 00:06:15 and they just don't want to leave and they'll just sell another house and they'll do another referral or maybe they'll pick up another lead generation system or whatever it might be to make them feel good when ultimately if you just look at the brass tax and say hey this is where I am this is where I want to go the next best thing for me to do is cut 10 10% of expenses make 10% more phone falls it's such an easy step and then as that compounds as it has in my weight loss journey and then our financial journey, virtual journey, you don't have to,
Starting point is 00:06:49 you can't climb the mountain all at one time. However, you can very quickly get to a different perspective, turn around, look back and see how far you come to have a different perspective on the next mountain to climb. That in itself is a master class
Starting point is 00:07:02 on where to get started. I know that so many agents are entrepreneur will just stick to entrepreneurs. They want to overcomplicate it because they can't, they don't understand that just sitting with that problem and creating awareness. is the beginning. There's no book. There's nothing. There's no one that can help you until you know
Starting point is 00:07:20 where you are. I talk with my team about how many business days we have. And so December 20th, I always look at it like the end of the year for me. Most of my institutional clients, like, they're done for the year. They're blackout period or people are talking about first visit or everything else. You're not closing any more houses by the end of the year. So it's 60 business days as of today's September 26th. And you want to even hear something scarier along that line of mindset thinking. And especially in the world of real estate. December 20 is the last business day of the year.
Starting point is 00:07:50 However, like you sign a contract, what's today? The 6 to 26th. You go on a buyer agreement. You go on a buyer appointment today. What are the chances they actually close in 2024? Pretty much. It's very close to zero, actually. So is it actually December 26 or is it like the first at the end of the year?
Starting point is 00:08:11 So here's the same part. Yeah, exactly. We're looking through the board instead of at the board. If we look at the odds that we want to create is 2025 actually starts in six minutes. As soon as we're off this podcast, 2025 starts. It does. And here's the other thing that we talked about this morning was that there's actually 85 days, though. 85 days total, which gives you 25 days until December 25th or December 20th that are weekends or holidays, et cetera.
Starting point is 00:08:43 25 days. That's almost like off of what you have in business days. So what are you going to be intentional about how you spend those days? So Matt, share with us if you were stuck in chaos and trying to thrive in the next 85 days. What would you do with those 25 days as an agent in a mess with a couple activities? You're talking about reflection. What else? This is a service you provide. So say you can take a new client today. Give us like behind the scenes like one or two things that you would task them with to help them set themselves up and get started with a profitable 2020 thoughts. Yeah, 100%. So doing from that awareness, because I don't want us to just leave ourselves in the mess, right? I want to start to create that transformation. So once you
Starting point is 00:09:29 write down, and there's no shame, no blame, no guilt, this is what, this is where we are, right? Because where we are is an accumulation of all of the decisions that we've made up until today. Back. Oh, say that again, right? Yeah, exactly. And so the next step is now you have to make a decision. I've lost 100 pounds. And they're not professional at losing 20. I probably have lost 20 pounds 20 times. Wow. I'm not amazing. Lives 20 gain 25. Boots 25 being 30. It's just my video dieting turned into your lifestyle for us. So you have to make that decision that today and we have call it 90 days between now and the end of the year. If you don't like the way that you look or feel today physically, you lose 25 pounds by Christmas.
Starting point is 00:10:18 But you've got to make a decision. Like you've been paid off $20,000 worth of debt by Christmas. But you've got to make a decision. You can post on Facebook every good. You've got to make a decision to make phone calls every day. You have to make that decision. And that's the most important part. But it's also the fastest.
Starting point is 00:10:34 It's just a decision. Justice, just like, I'm going to pay off 20 grand by the end of the year. I'm going to do what is required. I'm going to, I'm going to pay up, not only am I going to pay up 20 grand, I'm going to go on a $5,000 vacation to Cabo because I pay out $25,000 or $20,000 worth of debt. That's going to be my reward. And so now it comes to intentionality of, hey, where do I need to be intentionally focused on one or two key things over these next 90 days to ensure that I lose 25 pounds and I make an extra
Starting point is 00:11:03 $20,000 to pay towards my American Express bill or to pay the government from 2022 or whatever it might be. Not awareness to transformation can happen so fast if you do not get distracted and you don't look at shiny objects and you don't worry about the noise or the things or where and it's going to be so hard for so many people because
Starting point is 00:11:23 of what's going to happen on November 5th. It's going to happen. You get one vote. If you don't get any one million, you get one, right? And whatever happens, but that cannot distract you from paying all $25,000 dollar with the debt and going to Cabo first class because you did.
Starting point is 00:11:39 it. Yeah, baby. So take me to the darkest day where you made your decision. Help the entrepreneur understand that they're there and that doesn't have to get worse. So I'd made some massive decisions in my life. However, warmer to this public, the one that I share the most is Melinda's on one side of the counselor's couch. I'm on the other. We have been married 14 months. We've been together at that point, almost 13 years. We had just gotten married. And I was 300 pounds out the hall, like addictive sports gambler. So I'd be two packs of cigarette today on the counselor's couch blaming her for everything that I am. And she's crying. I'm mad because I got drugged to the very specific question. He said, Matt, can you go 90 days about a drink? And I don't know,
Starting point is 00:12:31 I know exactly what I've said. We're going to keep it clean for your podcast. But I've said, I think go sober and nothing's going to change. And in that moment, I realized I was looking external, not internal. Wow. It was an internal discovery. It was made. And so I did not want to start drinking. I didn't want to stop gambling. I sure as hell didn't want to stop smoking cigarettes. But I knew I didn't fit on the couch. I knew I had lost weight in the past. I knew at some point I could create a physical transformation and getting off the couch and seeing the winds on the scale, 2.93, 289, 286, 284, on and on. Earned me enough courage to not drink as much because I was pissed away.
Starting point is 00:13:13 I was so pissed not showing up seven days sober. There was always one day or two days. It wasn't ever seven. And then 14. And so those decisions in that time of just like this great despair because I woke up one day after that it happened. And I was, I hadn't started losing weight. But the moment that it all changed, it was March 17, 2010, I'll never forget that day in my life. I had just gone on a two-day bender of sports betting and gambling and drinking, and who know what else.
Starting point is 00:13:48 And I woke up that morning, I had left my car at the bar. And the first thing after ignoring my wife for 48 hours, the first thing I said to her was, can you take me to the pub to get my car? And I saw life just fall out of her body. And at that moment, I knew I'd had to change. I just didn't know what it was going to be. And 90 days later, I lost some weight and so on and so forth and became sober. I haven't been drinking since May 19th. I haven't placed a bet since June 2nd, 2010.
Starting point is 00:14:19 And it accumulated to what today and who you hear today. Yeah. So I think there's a level of, like you say, you can change today or one in a way or maybe one question in a way. or having that internal discovery. But I think the other component of it that I'm sure maybe you could share a little bit about is, how do you forgive Matt from Teep a day before? Is that part of your journey now?
Starting point is 00:14:45 But Matt wasn't all bad. So I had definitely forgiven myself. As soon as we make the mistake and we repent, like it's zero again. There is no scoreboard. And so it was pretty easy for me to forgive myself and to forgive others. It was as I was making significant transformations, the wins that were piling. I leaned up that the small winds were giving me further and further away of who I was. And so it was easier to not only forgive, but also to just look forward and not keep
Starting point is 00:15:15 climbing the same freaking mountain. I was okay, dude, you climb the mountain. Let's go, let's go do something else. Because that would be real longer your identity. My identity, I do not identify as someone that was an alcoholic anymore. Let's hike the ridge. Yeah, I had moved past that. And it's been 12 years plus.
Starting point is 00:15:31 But it's been improvement. And I believe that entrepreneurship had helped tremendously in breaking away from the matrix of a W-2 job and then a contractor and doing my own thing in network marketing and health and fitness and then exposed to real estate and pay off a massive amount of debt after we identified that we had a ton of debt. And so as this journey and finding EXT and saying, hey, not only can I go sell real estate, I can also help real estate agents and then building a coaching business for myself. like we're just stack and just become different people that it's that forgiveness is is found in our transformation. I absolutely love that. And what I love is getting to the part where
Starting point is 00:16:14 you decided that you created this blueprint where you felt, hey, I made this work. And it was work. I figured out a solution. I figured out the steps. And now I want to share with others to help them with their transformation. At what point did you have this internal discovery? Because I love to show this with entrepreneurs because we're always looking for problems that we can fall for a problem that exists. So you identified that other people obviously have the similar problem and you identified a solution. So I bet you put yourself out there. And I think this could be a tough place to be where you think, yeah, but I did it for me, but I haven't done it for anybody else yet. So how did you go from? I solved the problem. I believe in the fruition. It's a
Starting point is 00:16:57 business. So we paid off and then eliminate 500 and $51,000 worth of debt using Dave Ramsey's baby step principles. 100%. Use me. Don't use me. If you don't use me, use Dave. Like, no one else read her on the plan. And I've crafted myself to be essentially, who are you and us?
Starting point is 00:17:18 Hey, if you want to put it on a bumper sticker, Dave Ramsey for real estate agents, right? Because taking the number one way for people to start their financial transformations. And I've inserted my own method to help the real estate. estate agent do that and to create stress-free wealth. And so as we went on this journey to put a significant downward pressure on expenses, cut delay gratification, sacrifice, no, the whole nightmare, all the things that people do not want to do. And I call that lowering the water. We put such a downward pressure on lowering the water. And I didn't have a way to put an in the opposite increased pressure on raising the bridge to create the delta so the both.
Starting point is 00:18:02 could go through rather than I knew how to reduce my cloric intake and I knew how I could increase my activity on running on the treadmill. So I could create that physical transformation in the same way with sobriety. However, I didn't have a way to do that with money until I found the world of real estate. Because it doesn't take more money to go make more money in the world of real estate. If you just make enough phone calls, you can sell one house, two house, three house, four house, five houses, 10, 20, 30, 40, 50 house. It literally doesn't cost. any money to do that cost time and maybe some cost of sale but it just the barrier of entry was so small and so as i went and did that very quickly i got my first 10 000 commission and i went around
Starting point is 00:18:46 the market center that i was a part of and rested virginia and i started asking top producers and other agents what they would do with their first 10 000 dollar check there you know i love that like you gathered in data what do you do you do with your first 10 grand. And I did that a dozen times. Tell us a little bit about the answers that you got, though. I want to go in here. I didn't hear and invest in real estate and go hire a coach. Really? I had to find a marketing system. I heard pay last year's taxes the next month's card. And at that moment, I was like, I'm going to go change for real estate industry for a because there is a path. There is a map. There is a better way for when $10,000 comes in and what would happen if the real estate
Starting point is 00:19:31 agent knew exactly what to do with 10 grand before it hit their bank account. And so I started having conversations with people in my area with people online. I started converting to, hey, I went from a network marketer to a real estate agent, from a real estate agent to a coach. And I just got really loud and consistent with asking people about their monies. That led to me hiring a coach, led me building a spring workout that, you know, that now has helped, you know, hundreds and maybe even that. thousands of people through a journey over the last five years.
Starting point is 00:20:06 Awesome. That's so fantastic. And you love doing it, right? Because of a business by design with multiple income streams. You're helping. You're impacting people. So what's next in the vision? What's going on for 2025?
Starting point is 00:20:20 What are you? Yes. When you're at that awareness, I had to have an awareness moment. I had it in 2015. I had someone that I love and trust that that hit you right between the eyes. If he was, I make a Facebook post every now and then is the person wants the truth until the truthful person strikes a chord with their not able to. I remember that quote. Right.
Starting point is 00:20:40 Really? Is that reality? Yeah. It is reality. When we were in 19, we couldn't see 25. We couldn't see it. However, I could put it on paper this like, why do we start asking questions? I think this is a great exercise, especially in the season that we're in, right into the year's types. is asking yourself a question is, why do you live where you live?
Starting point is 00:21:03 If you can live anywhere, where would it be? And what would have to be true for you to live there? Because this is our home, right? And it's all, it's either kids, but surely all kids are work, right? Friends will come and visit, right? You don't live there because of friends. You built friends because you live there. And so we got really crystal clear that we didn't need Northern Virginia
Starting point is 00:21:25 for what we needed Northern Virginia for, which was to go make money. And because we didn't have any debt. We were 100% debt-free. And so we started asking ourselves bigger questions and it turned into we like weather and we like we don't like inclement weather and we like no taxes and we like sunshine.
Starting point is 00:21:42 And that led us to walk. About three months, yeah. The brick. Fort knee, right? And people are like, why didn't move to Las Vegas? And I'm like, hold on. Let me go to my backyard and show you. And weather, taxes, outdoor quality of life,
Starting point is 00:21:53 golf 200 days a year. That was why we moved to Las Vegas. And so we started building what was true. And I couldn't see a quarter of a million dollar of your business. But I needed to at least get halfway there to earn the right. And so now, and it grew into that and then plus. And so where I am today is we're here in Las Vegas. I hired a new business coach last summer or last fall to help me go to the next
Starting point is 00:22:18 mountaintop because I couldn't see, I couldn't see a million dollars. I couldn't see three million dollars. I mean, I could see what was in front of. of me, but I was like, how the world do I get there? And I'm doing the math. I'm like, that's entirely really too many phone calls. I can't do that and do what I want to do, right? Play 200 rounds of golf a year, right? Yeah, I can take it correct. And so I had to build a new system. I had to keep stacking and raising my lid and keep stacking on top of that to where next year will be north of seven figures. And five years from now, we have a goal to have the house paid off
Starting point is 00:22:51 and start the next journey to our odds, which is houses and living in other places of the country, not tied to a camera or a phone. And essentially what I have coined as, what is your throw the phone in the ocean moment to where we don't have to make any social media posts? Like, it is deem over. Jess knows where I am, but she wants to come hang out. You know, and where we're going to be. And that's the next 10-year journey. But it takes another person.
Starting point is 00:23:19 And I wholeheartedly believe that 10x is easier than 2x. You've got to find the right reviews that are going to help you get there. And that's the journey that we're on is 10x. Did you hire Dan Sullivan as your coach? No, what I did buy. I did some dick mallard and bought three of his books. But again, that is a, that's the thing, right? For life, I have 2x.
Starting point is 00:23:38 But if I look back in the last 20 years, I've 10xed. Glass. Or last 5 year. One book specifically, the 10x is easier than 2x when, And they talk about the financial guy. And he's like, how in the heck am I going to go from here to here? And it was I articulate client. Right.
Starting point is 00:23:58 And doing the thing that the people you're surrounded by don't believe is possible because they can't see it. So what you said there is so key. And I think dig into that a little bit more. We can't count on everyone we're surrounded by unless we count ourselves and put ourselves in the room where we're surrounded by. The people that believe in us. And so it's a mirror. So what advice would you give to an entrepreneur that is not yet in that room where people help them think bigger or they don't have that I ticket coach? One is go get the coach. But two, your coach, what advice would you give for people to think through or to envision like whatever you shoot for you're going to hit, right? Most of the time, if you're only aiming for me. Yeah. And if you're only aiming at me time, that's probably we're going to hit. So how do you go bigger? What would be one actionable thing that you would give to entrepreneurs in the audience?
Starting point is 00:24:48 So I want you to put yourself, and before you even put yourself in 2027 or 2032 or whatever it is, I want you to write down everything you want to have, right? I think a lot of us have heard on or like the B do have, right? Who do you have to be? What do you have to do to have the things you want? I want you to reverse that and what do you want to have and what do you want to do and who do you want to become? And I think that will put you in a place to where you can start to envision what instead of in going, instead of going at the board, right? Because our next 45 days and as we got 2025, we've got an election, all of this stuff that's going to be coming at us.
Starting point is 00:25:35 I've got to get around that to see 2025. I've got to go around that to see the golf club, the paid for house overlooking the Pacific Ocean and Cabo. go around this to get to that. But you have to understand where you are. Where do you want to go? Turn around, look back, connect the dots, and find the through or find the room on your next step to get into. Right?
Starting point is 00:25:59 Is it say, hey, how can I get to Miami for EXPCon? How can I get to the Cabo event? How can I get in the room that Matt's going to be in? I might not be able to afford the coaching. But hey, you know what? I see no social. He's going to be at Pipes event. How can I get into Pites event so I can see Matt?
Starting point is 00:26:18 Right? How can I get placed on whatever? Where's Jess going to be? Hey, Jess, where are you going to be? I can't afford coaching or this, but I can afford taking you to coffee if I can drive to the event that you're going to be at in Southern California. It was a golden ticket right there. You have to just solve for X and you just have to figure out the unfiguratable because everything
Starting point is 00:26:39 is figure outable, right? But right now when you're like, I can't get there. or I don't want to do that. I don't have the money to figure it out, right? There are 300 books here that I could sell for $5 each. That's $1,000. It's still collapsing time. Right.
Starting point is 00:26:55 And I believe that I heard this from Myron Golden. Myron doesn't know me from a hole in the wall. At Funnel Hacking Live in 2019, that the most expensive thing that an entrepreneur has in their business is not expensive. It's not payroll. It's not taxes. It's not anything that costs money. It's because Jess makes a million dollars and that makes $100,000.
Starting point is 00:27:21 And my biggest expense is that I don't know how to make $900,000 more. Because Jess has figured out how to make $100,000 10 times faster than me. And so my biggest expense, your biggest expense right now is collapsing that time and figuring out how to increase the velocity of your income. so that when you do sit down and you do plan your money, you're like, great, I can take this amount of money because I can go raise the bridge. I can go make an extra three sales. I can take that money.
Starting point is 00:27:53 I can pay off this credit card. I can get rid of the IRS the next quarter. I can give rid of the car the next quarter. And the next thing, you just made $750 or a million that you made $100,000 a year before, all because you collapsed and compressed time, not expanded it, because of a limiting belief that you could only do this many sales. in that much time. Then get into those rooms along the way and find the mat, find the Jessica, find the whoever that is doing what you were doing or what you want to do, and just stay on their
Starting point is 00:28:25 coattails and stay on their hip. And I promise you, you'll get there with proximity. Absolutely. It's amazing what you can learn by just studying people's behavior if you can't afford yet to hire them as your coach. Per and Fulke, Mad. You offered like a four-day workshop in the last week. Was it four days? Yeah. Four days. That's five-day work, St.
Starting point is 00:28:46 Gene. So that's five hours. I won't ask you what you're coaching. Maybe there's tears or whatnot, but five hours with math, where I can imagine the amount of people that were invited or they might come and then the amount of people that actually come. You've got a room of people that are committed to be in that room and not all of them can afford maybe all the coaching.
Starting point is 00:29:06 But smart ones with little money that are taking this advice that you're giving now. You can get into proximity with someone like yourself for five hours, learn and even ask enough questions to get you on your way, truly, if you implement, to make enough money to hire an acre. What do we do? A decade ago, could you imagine what it costs to be financially coached one-on-one with Dave Ramsey or Grant Parkman or Robert Piazaki or Glenn Sandberg, right? Millions of dollars.
Starting point is 00:29:39 Russell Brunson, right, you can't pay that much. right, for one hour. However, there are people out there that offer it for free, right, that have come through all the stuff that have paid the tens and hundreds of thousands of the dollars to get that training. And so when I went through and we paid off a half a million dollars worth of debt a decade ago, I was doing all the free stuff, right? I was listening to the podcast. I was reading the books. I was renting it from the library. I was watching it on YouTube until I had enough money to go hire a business coach. And then what I pay a business coach today is way different than what I paid a business coach five days five years ago.
Starting point is 00:30:17 A hundred billion percent. Yeah. I've done all this journey. But I still I still read the stuff, right? Read points. I printed my book. Oh my God. We have the same book at our end. Like me back. You know why? You know why we both have this book? I'm going to take a guess. When I see brilliant people read specific books, what do I do? I read that book. Because they're reading it for a reason in the moment. And what? One of my favorite mentors, he gives me, he prescribes books like it's like, but he pulls out the bad news. Yep, this is what I want you to read. You can have an understanding and then we can explore it further. So what's your top book right now, Matt, that you would prescribe to an entrepreneur from the financial component?
Starting point is 00:30:59 Oh, hands down. One, my ebook, self-plug. Showing most funny. One's there. 22-page downloadable book that will walk real thin agents through. But if you look at it like a traditional book. What's the book? What's the website for the book? Mattplumber.com backslash e-book. So that's just an easy one. But the, if you look at financial books, you got to read the total money makeover, you got to read psychology of money. Obviously, I think you should read rich dad, poor dad, even though I don't think it's necessarily the place that everyone should start. I think that is a book that you need to read. I think it's a framework that
Starting point is 00:31:38 you want to run things through. But again, if you've got $100,000 worth of debt, like the total money makeover, or if you need help with making money, like 10x is either than 2x or the 10x rule, or the one thing, any of those books to help you get started to get you in the moment, and then the other things to help you go in the future, I think are just pure gold. I love that. So we've got NITC. Khan coming up. You're going to be out networking, meeting with people. You've already given some good advice, like schedule a copy date. One of the things we hear from many people that are worthy mentors that don't mentor many people is that not many people ask them. Like, not all people that are brilliant things have figured out blueprints and maybe even
Starting point is 00:32:23 have blueprints. I have a coaching business or are very accessible. That's one way that I've quatstein for myself is, and I hear from agents, they'll say, I don't really know what to ask if I can talk to them. That's where you go with the awareness. What are your problems? What are your challenges? Does it align with the person have they felt the problem and then you'll know what to ask? but give some advice. What is your networking look like at EXPCon? Because I'm very intentional about EXPCon. I'm not going to spend.
Starting point is 00:32:48 I'm not going to put the number out there, but we know how much we're going to probably spend going to EXPCon, right? Yeah. Because I've afforded, I've earned that, right? Not everybody maybe is going to have the same budget when they go. However, it's part of my business plan, what I'm going to do at EXP car. So give us a couple of your top tips that you'd give an agent. I'm going to spend the money, invest in themselves to go to EXP car. to go to EXPCon, what should be,
Starting point is 00:33:11 what should you be intentionally planning for? Make it real useful. So the first thing I want you to do is I want you to write down five people you want to meet. And you want to meet if you're going to at EXPCon, do you want to meet Tina Call? Do you want to meet Phil Stringer? Do you want to meet Matt Plummer? Do you want to meet Jessica? Do you want to meet Brick Gobe or Gene Frederick?
Starting point is 00:33:31 Who do you want to meet? Do you want to meet Gwen or Leo? One, you're not going to meet them unless, number one, you write it down. You got to be intentional. Two, what are the things that you want to get out of and receive? What do you want to receive? Do you want to hear Jesse it slur? And the gentleman that wrote unreasonable hospitality, I think it's the name of the book. He's amazing. Yeah. Do you want to meet this? It's 11 Emmy, too, last a couple weeks ago. You want to learn more about referrals. Do you want to learn more about agent attraction? What do you want to learn and get out of the event? And have a plan to go into it. And do you want to learn about about months? money, right? There's going to be a couple thousand people there. At the room, at the attendees, have probably heard my name somewhere around EXP that says Matt Plumber is a financial coach, right? So reach out like, hey, can you introduce me to X? Right. Anyone wants an introduction
Starting point is 00:34:25 to bring Gov that is either in or around this organization like Brent's a great friend. And that's one of the things that Brent talks about is like, there's a really good chance that I'm going to have coffee every day at the ESP con at the Starbucks. the hotel show up for sure and so my intentionality is i want to get there i want to get there early i want to stay there i don't necessarily stay late but i want to get there early i want to get a lay of the land and i'm like hey this is the hotel where i see glenn and leo coming in out of great i'm going to put myself where they have to trip over me to get the very uber right and they're going to hit they're going to hit Starbucks on the way to the conference center right or the convention center
Starting point is 00:35:07 So I'm going to make sure I'm up at the gym at 430. I'm going to make sure I'm at the Starbucks at 630. I'm going to have my EXP thing. I'm going to have my journal. I'm going to have my softies. I'm going to have two or three tables. And I'm going to invite people to have conversation with and ask them about their business. You're not, no, especially if you've been at EXP and for a shorter period of time than we have.
Starting point is 00:35:30 Or if you just don't know who it is, you have no idea who you're going to sit down. next to. Never. Amazing. Be even no. Especially if you have been somewhat unplugged or just head down on 24 houses, you have no idea. And you sit down next to Tina Cole or Dan Beard or Jeff Wilhelms or Brick Gove or Matt Plummer, right? Or whoever, you have no idea what you're about ready to hear if you just asked a question. And listen, and ask question. I'll never forget a couple of Ex-P-Conn's ago. And this thing is for any conference. If you're an entrepreneur, we're talking on E-T-Con because we love ourselves in E-X-T, but any conference, this is a lot for slides of advice.
Starting point is 00:36:14 Right, exactly. So just as an example. But I'll never forget, I was sitting, and I had these old tables that tucked away, and I thought, I need a brain break. I'm going to go sit and sit and just catch up for a second and grieve. And these twin boys came over that it looked like they're teenagers. And they're like, hey, who are you? What do you do? What do you? Oh, my Lord. And he said, right. Hi, dear. They were Will Fendon's sons.
Starting point is 00:36:37 And they're brilliant guys. And they all work in a family and business from then I met Will and we got connected. And it's, what a blessing to even know him, to know his story. And some of the things that he shared have been so impactful, like with my curiosity about things that I'm doing. But if I hadn't been open and a big young guys hadn't just sat down and asked the question. So it's absolutely amazing. And Matt, we met on a plane. So we'll end up with that.
Starting point is 00:37:01 Hey, what'd you do? We are. So, yeah, it's been a blessing to get to know you. I'm excited to get to know you more. I'm excited to share you out with everyone. I will definitely be sharing all the links below. So check it out if you're listening to this. So you're watching this.
Starting point is 00:37:16 Check out the links below. Get connected with Matt at any level. Like I said, like you can get access to people, get in proximity with them, and then understand the value and then truly plug in and invest in yourself. Investing in yourself can even just be buying the materials or taking the time to listen. but time costs money. So if you want to be connected with that on a professional level as coach,
Starting point is 00:37:36 that's his time costs money. But he's giving everything else away for free. So it's the investment in yourself to take the time and connect. So Matt, what would you leave us with for the entrepreneurs of the world? There's so much,
Starting point is 00:37:49 but I think ultimately at the end of the day, I'd started it off with, it's okay to be where you are. It's not okay to stay. Regardless of how much money you're making or where you're hearing this and what season. And so always my encouragement,
Starting point is 00:38:01 is to go out and push through the demons that you have or the stuff that's weighing you down. Because I will promise you this. Every level has its own deal. And in $5,000, $50,000 or $5 million, there's always something that is holding that person down. And just know that the decision to change is so quick and it can be so impactful that a decade ago, right, a decade ago. That was 300 pounds. And today we live in a gorgeous house. We live in Las Vegas. Our life looks completely different. And there's still things that we want to do differently and know that decade the next 10 years is going to go by so fast. And it's going to go by whether you like it or not.
Starting point is 00:38:52 So you might as well buckle down and do the work and enjoy it because it's going to happen. And know that you're only a decision away. One of my coin phrases is you're only one budget away. And that's a budget in your time, your money, your relationships, your business, and just absolutely go out there and smash it. Because at the end of the day, this is all just a map and it's all math. And so much of our life changed. And we just slow down, look back, connect the dots,
Starting point is 00:39:22 and figure out what our next step is and just do it. You can go get whatever it is that you want. So thank you again for having me on today, Jessica. Yeah, I absolutely love Matt. Thank you for inspiring. This is the reveal podcast from your host, Jessica Niazzo. And Matt, former, you have absolutely revealed the absolute blueprint in the beginning for anyone to jump in. So thank you so much. Look forward to seeing you soon. Take care. What an insightful and empowering conversation with Matt Plummer. I hope that you are still listening, which means that I truly delivered on bringing this master class to you with Matt today. His journey from overcoming. his financial and health challenges to becoming this beacon of guidance for so many entrepreneurs is so inspiring. And I hope it was helpful to you today. He's shown us that financial transformation does not have to be so overwhelming. It's not a mountain to move. It starts with one decision,
Starting point is 00:40:18 one plan, and one step forward. And a lot of us, despite working so hard, we find ourselves stressed out by financial challenges or not hitting the goals that we see. set for ourselves. But instead of getting all caught up in the stress, we need to focus on finding solutions. And that's exactly what this episode helped us all do. So this episode reminds me of a quote that I love by Cheryl Sandberg, who's a tech executive and philanthropist. And she says, we cannot change what we are not aware of. And once we are aware, we cannot help but change. And Matt's strategies remind us that no matter where we're, we start. Financial peace and success are within reach when we make intentional decisions and take
Starting point is 00:41:07 action. So if Matt's strategies and mindset shifts resonated with you, be sure to check out his free ebook at www.m-M-P-L-U-M-R.com, backslash e-book. And you can also connect with him on Instagram at Coach Matt Plummer for more tips and inspiration. And stay connected with us on Instagram. We've got a live event coming to you not too long from now. So reach out to me on that. Thank you all for listening and please subscribe to the Reveal podcast and leave us a review. Stay inspired. Stay focused and keep chasing those dreams. Until next time, we'll see you.

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