KGCI: Real Estate on Air - Breaking Limiting Beliefs Using the Self-Coaching Model to Fuel Sales Success

Episode Date: June 23, 2026

Summary:In this episode, Dan Rochon explores how self-doubt and limiting beliefs obstruct professional achievement. He introduces the "Self-Coaching Model"—a circular framework involving Circumstances, Thoughts, Feelings, Actions, and Results—to help agents reframe their internal narratives. Sharing a personal story of submitting 65 speaking applications with zero initial response, Dan emphasizes the "one foot from gold" principle, urging agents to persist through rejection and seek evidence that supports their success rather than their fears.

Your choice is to say which evidence am I going to seek? Am I going to seek evidence that's going to support me and my success and those that I care for? Or will I discover evidence that's going to hold me back? Because both exist. You're listening to No Broke Months for Salespeople Podcast. In this episode of the No Broke Months for Salespeople podcast, Dan Rochon shares a deeply personal story of resilience and reinvention. After losing his brokerage and facing a quarter million dollars in debt, he discovered that the path back to success wasn't just about sales, it was about teaching.

Dan reveals how the Teach to Sell method helped him rebuild not only his business, but his confidence, connection, and purpose. Somebody tell me something good. Who's got something good to tell us? I already did my workout today. What did you did? I bike. I wrote my back. Okay, good. How far did you got? Oh, I didn't use my strapper.

Okay. Well, good job, Leslie. Who's next? Tell us something good. I enrolled in college, and I start my classes March 17th. Congrats, congrats, congrats. Who's next? Someday I'll enroll in college when I retire. I have a contract coming in on one of my listings that I've been hoping to get off the market. So, fingers crossed. Or it will. It will. It will. It will. And I need those fingers crossed for a few of my listings as well. I got to take a look at that today, actually. Price drops. That's my theme of the day.

Somebody else tell us something good. So my daughter was in the NICU for 17 days. And last night we got to bring her home. Bless you, man. God bless you. And she's healthy. She's okay? Yep. Everything's good. Good man. Good man. That's a blessing. I know we all have blessings and things to be grateful for, but that's a significant one. so glad to hear that Harvey. All right, let's talk today about self-doubt and limiting beliefs causing us to have a lack in achieving what we want to achieve. And this is a big one today because the challenge that we have with our self-doubt and our limiting beliefs is a couplefold. One is there's always evidence. There's always, always, always evidence. So when you're seeking

for evidence, I guarantee you that you're going to find it. So if you have a belief to say, I can't do this because. That because it's always going to be there. You know, I can't do this because the neighborhood agent has the territory marked out. I can't do this in this market. I can't do this with the changes in the industry,

with all the settlements in the way the commissions have changed. And I can't do this because I'm new. I can't do this because I'm old. I can't do this because I'm a minority. I can't do this because I'm a man. I'm a woman. I'm a whatever. Okay?

Whatever comes out. after that because you're going to find the evidence of that. Now, here's the little trick to this. I can do this because there's also evidence of that. So your choice is to say which evidence am I going to seek? Am I going to seek evidence that's going to support me and my success and those that I care for? Or will I discover evidence that's going to hold me back? Because both exist. As a coach, the number one thing that's so frustrating to me is when I'm coaching somebody and they get stuck into a limiting belief and they start fighting on it. And I'm just being candid with you.

That's something that as a coach I have struggled with, like, for me to become a better coach, right? Because, you know, when somebody tells me something like it can't be done and it can be done, that's just a challenge for me, right? And that's for me to become a better coach, right? Because my job's not to be right. My job's to be able to help somebody get from where they are to where they're meant to be. Right. And so my human being, I'll be like, dude, you know, you're insane.

Of course you could do this. Right? Like there's so much evidence that you can. You know, that's my human being, this. But then my coach has to understand and say, wait, my job's not to be right. My job's to be able to help them for them to discover that it can be done. So what can you do to discover that it can be done? So this goes back into the self-coaching model, right, that we've talked in a past.

And I'll remind you what the self-coaching model is, which is if you can envision a clock. And at the 12 o'clock position, you wrote down the words, circumstance. That circumstance is something that you say. the world through your five senses. Okay? So your five senses is the way that you observe the world. And then from those five senses, whatever you observe, then you give it meaning. So here's the significant thing for you to recognize and for you to realize.

You give it meaning through your thoughts and your feelings. The challenge is that you're going to distort, delete, and generalize those experiences based off of your culture, your experiences, your upbringing, your education, your relationships, the things that influence who you are. So something comes into your world, your circumstance, you sense it through your five senses, you delete it, you distort it, and generalize it, and you define it and you give it meaning based off of what your experiences in the world have been. If your experiences in the world have been that you have struggled, that's where the limiting beliefs are going to come from. If the experiences of the world have been that you

have been able to move through any struggle and get to the backside of something to a success, then you're going to have more empowering beliefs. So there's circumstance and then it gets filtered through the deletious, distortions, generalizations based off your experiences. You're going to have a thought about it. That thought, if it's a positive thought, then you're going to have positive feelings. Hey, salesperson.

Are you struggling to close deals or struggling to gain trust? Or are you struggling to create consistent and predictable income? I'm Dan Roshin. And I've seen it all. Salespeople stuck in uncertainty, guessing their way through the business. And that's why I created a consistent, predictable income CPI inner circle. To give you the tools to master, teach to sell, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat.

No more trial and error, just results. Ready to take control? Visit www. www.nobrook months.com, that's nobrookmonds.com. Click login and get started today. So you go back to that clock and we go into like a circle on the top of that, the circumstance. To the right of that, call it around maybe two or three o'clock, call it two o'clock. You write down the word circumstance, you write down the word thoughts.

And then below that word thoughts, and around the five o'clock position you write down the word feelings. And what I just described to you is your life. That's it. That's your life. Now, from that, you could then take actions. If you want to write the word actions around the 7 o'clock position, and then you're going to have results that's going to be around the 10 o'clock position. And so if you're following along, it's going to look something like this.

And if anyone wants to get some price drops from me, then you can follow along with that too. You can go do my job for me today. That'd be nice. Anywho, all right. So this is your life. So we go back into having a conversation about how can you have that self-doubt and transform it into empowerment. And how does that get in your way of having success? In sales, and in life, by the way,

I want to share with you two examples, one being very, very vulnerable. All right, so recently, last year, I was really, really grateful to be asked to speak in front of live audiences as a paid speaker outside of the real estate industry, talking about how normal linguistic programming can be able to allow people to be able to achieve what they want to achieve and what they're meant to be able to get. And I spoke on several stages in front of thousands of people, and I was very grateful to be able to serve and it caused me to say well I want to do more of that and I know for me to be able to do more of that then I have to just get on more stages so then as I get into more stages then I'll be able to make an impact and then people will learn how to teach to sell and then as I teach people how

to teach to sell so they can have no broke months then you know I just got to get the momentum going just like when I started in my real estate sales career like I had nothing I just had to get the momentum going so it took a massive amount of action we counted the other day I've applied for 65 speaking gigs. Probably since before Thanksgiving. So maybe two months, we've put in 65 applications for me to speak to.

Do you know how many responses I had before last week from those 65? And we'll want to guess? 65 applications for me to be a paid speaker. How many people said, yeah, let's talk? Seven. The answer is zero. Now, since last week,

I have two people who want to talk to me now, one of which wants me to speak in front of three events, and one that wants me to speak in front in one event. So that's four events right there. I also went through a casting call where I'm in the third round of interviews to be on a show on Amazon Prime that is like a competition show for entrepreneurs. That's all happened within the last two weeks. I also got some information about doing a TEDx talk and that's like to be determined. And so those successes after two months of zero all occur within about a week of each other. And none of them are like locked in yet. They're just like

feedback that I may have success. If I was a younger entrepreneur, I myself, who has an incredible amount of confidence, may have quit at 64. A lot of people quit at 64. Most do. The Napoleon Hill and Think and Grow Rich tells about a story about a prospector who was prospecting for gold and literally got within like a foot of the gold and then get there. Sold the lot. Somebody else comes in, hires engineers, hires the right people, finds out that there is gold there and the previous people were one foot away from the gold. Too often, we stop too short. And I'll be candid with you. Around number 50 of the applications with zero response, I started thinking, man, I got to find a different way to do this. I didn't give up on the goal.

I just was evaluating the strategy. Now, I hadn't come up with a new strategy except for hiring a coach, which I've not hired yet. I'm going to hire for a speaking coach probably in the next quarter. The only reason why I'm not doing that is I don't have the time to be able to invest into that right now. But as soon as I'm done with some projects, I'm going to be able to do that. And so I will hire a coach solely to be able to help me become a better speaker, solely to be able to help me get speaking engagements. Not for my industry, not for real estate sales. I have that coach. Not for business development.

I have that coach. I'm talking to coach solely to be able to help guide me to be a better speaker. And I'll do that in the next quarter or so. That's the only thing that I came up with to say, I've got to change my tactic. and I hadn't really come up with other good ideas, and the good news is the applications are starting to improve results. So I want you to think about this. If I allowed my self-doubt to interfere,

if I allowed my experiences, my circumstance, my vision of life to get in a way, do you think I would have gotten to 65 applications with zero responses? I guarantee you not, okay? And so what I'm encouraging for you to do is to sometimes you have to have blind faith. and if you don't have the success yet, then what you have to do is you have to steal that faith from somebody else. This is Dan Rochon, host of No Broke Months.

Do you want consistent and predictable income with no broke months? My new book, Teach to Sell, Why Top Performers Never Sell, and what they do instead is being published early 2026 by Simon & Schuster. You can pre-order now at www.com and unlock the sell book.com. over $10,000 of free bonus training. Don't wait, go to www. Teach to Sellbook.com and grab your copy today. That's teach to sellbook.com.