KGCI: Real Estate on Air - Building Predictable Lead Funnels Through Consistent Digital Marketing and Targeted Outreach

Episode Date: July 25, 2026

Summary:Dan Rochon hosts a group coaching session dissecting why most real estate marketing efforts fail to generate results. The episode covers real-world masterminding around expired listing drops and homebuyer webinars, while introducing a monthly plan to build targeted Facebook and Google ad funnels. Rochon emphasizes that successful lead generation relies on compounding daily discipline, executing repetitive actions, refining script delivery, and targeting the correct audience rather than relying on short-term magic bullets.

You're listening to No Broke Months for Salespeople Podcast. In this episode of the No Broke Months for Salespeople podcast, Dan Rochon breaks down the real reason most real estate marketing fails. And it's not what agents think. He explains why digital lead generation falls flat, how momentum is created through consistent action, and what it actually takes to build a marketing funnel that produces real leads. From expired listings to Facebook and Google Ads, Dan shares practical examples and fixes you can implement immediately. Good morning, good morning, good morning. Somebody tell me something good.

What you guys got going on good? I need to hear goodness. I'm rolling out my new expired campaign today. Okay. Tell us about that. Well, I have a cover letter and then a list of reasons why they're listing. might have expired with one marked off that was actually the one that probably caused their house not to sell, a demonstration of how important pictures are, and an invitation to have a

conversation. I love it. And what are you doing? You mailing those to them? How are you getting those to them? No. No. I am delivering them in person.

I love it. I love it. I love it. I love it. That will work. That will definitely work for sure. All right. So last month, we went through building your belief and confidence.

And this month, we will go over digital marketing. foundations for lead generation. So this month, I'm going to be asking you to do the homework, to do the activities. And by the end of this month, we're going to set up so that we all have one targeted campaign that's set up by the end of this month so that we can track its performance and generate at least 10 leads. All right, that's what the goal is going to be to do this month. That's the outcome. What we're going to do is we're going to learn how to leverage Facebook ads. We're going to learn how to leverage Google ads for hyper-targetive outreach. We're going to create compelling landing pages that convert and introduce you to

high level CRM for lead nurturing if that's something that you're interested in or you can use you know whatever you have available for you for a CRM all right so you got to have some options here where you can use a CRM that i use and you could purchase or you can use your own CRM to make this work whatever works best for you all right so let's go ahead and play the game momentum video please less field career i'm like going to the gym for the first time picking up weights that seemed impossible to lift it was hard it was slow and the progress was barely visible at first I could barely move the weight, but I kept showing up rep after rep, and then slowly I started seeing progress.

One pound, and then five, and then soon the momentum kicked in. Building a business, just like going to the gym. Your efforts might seem small, particularly at first, barely making it then, but over time, those daily actions, they build strength and momentum. Consistency is your key to success. Just like at the gym, where you train every day to build muscle. In business, you dedicate one to three hours daily to lead generation. That discipline, it compounds, it creates a ripple effect that's going to lead to your

unstoppable success. Commit or quit. Success, whether it's in the gym and business, it comes from the same place. It comes from consistent effort day in and day out. Small wins build momentum, and momentum drives you towards your goals. All right, thank you, Ms. Leslie. All right, so momentum is what we're talking about here as we build these ads. All right.

So as I'm going to be able to share with you the step by step, understand that just like when Terry's doing her expired, just like when she's doing her home buyer classes, that the first one, she got eight registrations. Terry, did you get business from that? Future business. Yes. Yeah. And it was eight registrations, correct?

No, we wound up with 12. Okay. We had four that actually showed up, and with technical difficulties and everything else, we really had two attendees. Now, for me, that was a big success because I did it from start to finish. I know where to improve on it. And when you're doing an online webinar for the first time, when you have to talk for 35 or 40 minutes and you've never exactly done this before, it can be really intimidating. It wasn't, thank goodness, and it turned out to be a really good experience. How much did you pay to advertise it?

I didn't pay anything. I had vendors support me. How much was paid? $300. Okay. One or two leads? Yeah, exactly. And it'll probably be a million dollars worth of business down the line.

Okay. Hey, salesperson. Are you struggling to close deals or struggling to gain trust? Or are you struggling to create a good? struggling to create consistent and predictable income? I'm Dan Roshin. And I've seen it all. Salespeople stuck in uncertainty,

guessing their way through the business. And that's why I created the consistent, predictable income CPI inner circle. To give you the tools to master, teach to sell, and finally eliminate the struggle. Learn how to influence, close, and turn doubt into trust on repeat. No more trial and error, just results. you take control visit www.nobrook months.com that's nobrook months.com click login and get started today would anybody invest 300 dollars for a million dollars worth of business i would right now it takes

consistency through time when's your next event probably not until after the weddings so mid april mid april love it all right george it's george there yes i'm here all right so george we're going to be putting together some lead funnels this month. All right. So that means that you're going to have to get a little bit familiar with Google, Facebook, that type of stuff. What's your comfort level with that? Hey, I'm very comfortable with Facebook and Google. I've done Google me and all that every time since I came into real estate. So I'm not expect, but I'm doing that what I have to do. Okay. Melinda, what about you? I know sometimes she's sort of in and out. Melinda, can you hear me? Okay. All right. So let's go ahead. and let's go to the next video if we could last.

All right. In the years that I've been coaching and mentoring and leading business people, sales professionals, I have found that there's one of three things, or it could be a combination of one, two, or three of those three things that will cause you to not reach your sales goals. It's going to be either you're not saying it often enough, you're not saying the right thing, or you're not saying it to the right people.

So what do I mean by this? Let's take for example that you are selling a service and you go door knocking once a month and you knock on one door and you ask one person, will you buy my service? What do you think the odds are of how effective you're going to be? Do you think you're going to have success if you ask once a month for somebody to buy your service? Probably not. Typically, depending on the service you provide or the product of you're selling, it's going to be anywhere from three to five requests a day all the way up to 20 and maybe even more. But the fee to this is doing so consistently. So again, it's going to be one of these three things.

Either you're not saying it often enough, you're not saying the right thing, or you're not saying to the right people. So you're not saying the right thing. This is why we do the description role play training every single Friday, the live training, to be able to teach you to develop you into what to say and how to say it so that you could get somebody else to do what you want them to do as long as is in their best interest, such as buy your product, hire you for your service. And then finally, you're not saying it to the right people.

So let's say, for example, let's say that you sell pens, and you're selling pens to a tribe that is indigenous, and the tribe has no need for pens. If you're trying to sell that pen to somebody who never even has seen a pen, has no idea what a pen is, and we'll never have the need for a pen, you're talking to the wrong person. The same way as if you're selling flight lessons for an airplane,

you know, show you how to fly a plane, and you're trying to sell it to a group of people that are afraid of flying, afraid of fights, afraid of taking risk, you're selling it to the wrong people. So ultimately, what I want you to understand is it's going to be one, two, or three of these things is if you're not reaching your goals. Here's the opportunity for you to look at. What am I saying? Who am I saying it to? And how often am I saying it? When you are not reaching your goals, it's going to be one, two, or three of those items.

And what my intention is is that we improve all three of those for you. so that you can get what you want. All right. Thank you, Ms. Loss. All right, and Melinda had said in the chat that she could get to her mute button quick enough, and she's okay with Google, but not that great with social media.

It's okay. All right, what I want everybody here to know is that this is not a secret ticket, by the way. Okay, this is not a magic bullet. I'm not giving you guys a get-quick, rich, or get clients quickly skiing. It's a method to be able to get what you want, which is going to take the consistency,

and it's going to take time. it's going to take effort. Okay, we all are clear on that. All right. Everybody has the best day of your life. Be grateful. Make good choices. Go help somebody.

And God bless everybody. I'll see you. This is Dan Rocheon, host of No Broke Months. Do you want consistent and predictable income with no broke months? My new book, Teach to Sell, why top performers never sell,

and what they do instead, is being published early 2026 by Simon & Schuster. You can pre-order now at www. teach to sell book.com and unlock over $10,000 of free bonus training. Don't wait, go to www.com and grab your copy today. That's teach to sellbook.com. That's teach to sellbook.com.