KGCI: Real Estate on Air - Champion Mentality with Branden Hudson

Episode Date: June 25, 2025

This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham. Hey, what's up, everybody? We are back with another episode of Wake Up to Wealth, and I am super, super excited. I got my brother, another Brandon in here with me. We've been on a podcast before, but I've not had the pleasure of having him on my show. What's up, man? How you doing?

What's up, brother? It's great to be here. So if somebody doesn't know who you are, who are you? What do you do? I am Brandon Hudson, not Brandon Brittingham, not to be confused. I own an MMA gym here in Salisbury, SBIY, MMA and Fitness. I also work with you quite often. The director of agent success where, you know, work on recruiting your lovely real estate agents and also coaching them and helping them with their mindset.

I'm an investor. I've ran a couple of promotions, done a couple things, but primarily those are my two gigs. And you were a fighter too. Back in the day. You know, I was a two-time champion here locally. You know, fought for a stellar fights promotion, which is somebody we partnered up with later on. And yeah, we've done a series of things. But a documentary on Amazon Prime and done a whole bunch of stuff.

Yeah. So one of the things that I like to talk about is, you know, wealth is a mindset. You know, it's not just financial. And here we like to say wake up to wealth because I think it's, we've been taught about a lot of things wrong, right? And I think one of the things that was, that's intriguing is how me and you ended up working together was we were having a conversation and you were talking about how you train your fighters.

It's like, man, this is, this is so uniquely, like, similar to sales, right? So, you know, like, so now you've been on business. both sides of it. So now you've trained fighters, and now you've trained salespeople, like go into that mindset of where do you try to go with

them from a mindset standpoint to make them win? Well, that's a great question. I think the first thing I want to put out there is that both dynamics, the individuals are extremely fragile. You know, you can say a couple of words that could make or break.

Both a fighter, a personal training client and a real estate agent. So keeping that in mind. Salesperson in general. Yes. Keeping that in mind, you know, you have to know your audience. You can't be toned deaf to who you're dealing with, right? So you have stick kids.

You have carrot kids. You know, some people are rewarded by the stick. Some people are rewarded by the carrot. So that's a big thing right away. But the accountability and the consistency side of it is going to be the first thing. You have to set that tone first, in my opinion. You know, if I'm not the one. setting that example and I'm not the one that's willing to be held accountable and be consistent,

then it's all just flying on death of years at that point. You know what I mean? You have people that aren't going to really trust what you're saying and believe in, you know, believe in you as their leader and who's pushing to the success that they're looking for. But seeing it on both sides, it's interesting because really, you know, it's so many people get distracted really quickly with, you know, they come in and, you know, a fighter wants to fight and win championships and make all this money. A salesperson wants to come in and, you know, make six figures, go on vacation and, you know, change the dynamic for their family.

And then as they get into it, you know, and they start doing the boring, mundane, everyday things that you have to do to be successful, that's when they get distracted. And they start thinking about, you know, everything but what they were there for. And it happens in so many different areas. It's not just with us. It's everything that you see. People tend to lose their attention really quickly. So, you know, first of all, keeping them focused on the end goal and why they were there,

keep reminding them as to what it was you signed up for and what we talked about in the beginning and what we said the blueprint was going to be, you know, revisiting that over and over again, knowing that you're dealing with fragile individuals, the individuals that can really break and fold over the wrong message on the wrong day. And then, you know, ultimately it's having those standards as a coach and as a company as a culture to say, you know, okay, we understand you might be fractured. You might be distracted. We understand you might be going through it.

But this is our standard. This is what we're doing, and it's not negotiable. So what are we doing to keep that commitment, that handshake, so to speak? Yeah. One of the things you think I think you said, which I think is, is words are powerful. And I remember one of the first mentors that I, that I ever had that coached me, still coaches me to this day. I remember one of the first conversations I had with him is he said that we, We as human beings tend to hold on to positive things and positive experiences a lot less

than we hold on to a negative experience, right? So one negative experience or something that someone says to you, you can hold on to it versus an amazing positive experience. And one of the things that he taught me very early was, you know, to be very, very successful or anything, you're able to take that that negative adversity and turn it into a positive, right? Because, you know, you think childhood trauma spills into an adult. It spills into mental health. It's, you know, whatever.

And but if you, it's funny, a lot of people that I've been around, you know, the childhood trauma or some major traumatic event in their life was like the springboard that fueled them to be like super successful. Do you know what I mean? 100%. Like it was like, that was. like that was like the switch like um and i'm sure you've seen that in in the ring of like you know a major loss or a major knockout like for the right person although that may be devastating but that also right that changes that changed them to progress to whatever they become yeah absolutely one of our star pupils um you know he was on a little run you know he had not really faced a defeat

he faced some adversity, but he didn't really face that loss in front of your family and friends. And, you know, he went into a little too cocky, a little too ahead of himself. He was on some good momentum and, you know, got TKO'd. And, you know, he has a black eye busted up. You know, he's tore up on a Saturday night. He was there training Monday morning. Yeah. You know, where most guys, or a lot of guys, excuse me, they won't even show up for a week or two weeks,

and that'll give them their excuse to lick their wounds and not show up. You have both of those types of people, you know what I mean? And I think it's in most of us. I think it's really in most of us where if you have the right person in your ear and the right people around you, the support system, you'll be able to bring that out of that person, right? When they face those types of adversities and those types of losses. I'm also a hopeless romantic. So sometimes I look more into people than I should, but I sleep good at night. So I'm going to live with that.

But I think that as long as you have the right people saying and doing the right things around that person, it'll motivate him. It'll push them to do more bigger and better things. And that's exactly what it did for this kid. You know, he showed up Monday morning. You know, he had the black eye. He showed everybody the loss and was there. And then completely just went on a complete rampage as far as his training, his eating, his, you know, we're talking about an amateur kickboxer, work in his way to make his MMA debut. Yeah.

You know, because we have stages the way we do things. You know, he just was diligent and that day became a professional. Yeah. You know, he decided that that's the day. I'm going to take this a little more serious. You know, I might have thought I was doing the right thing. But now here we're knocked down and humbled. And now he's, you know, he's two-time champion, three-time champion, excuse me.

So it does make the difference when people can use those negative experiences or, you know, those childhood traumas and utilize them as fuel, you know, to push forward and become successful. Yeah, so let me ask you another thing because I just, what fascinates me is the mindset of successful people, right? It's just, it's so powerful. Like, what, what's it like being in the ring? Like, and what's it like being in the ring when you're getting your ass kicked? And, you know, you're sitting in the corner and, you know, the bell's getting ready to go, go off. You got to get in there for another round. Like, just walk us through that.

What goes through your mind? What does that like? Panic. You know, you start to be panicked. started to be panicking, you started panic in those situations where nothing's going your way. You're trying everything you can to prevail. You know, you're trying to rely on the training, the skill sets, everything that you thought was going to go according to plan into that fight that night.

And then everything goes to shit, right? And on top of that, you're, you know, getting a shit beat out of you. So it's a lot of panic there. And then, you know, you're either going to sit back and you're going to fall back on your preparation and get yourself together. go back to the basics and fundamentals that I preach all the time, you know, or you're going to fall victim to your thoughts and to the panic and you're going to blow it, you know. And you may not necessarily win, you know, if you go back to the basics and go back to the fundamentals. But, you know,

there's two types of losses in my book. There's the giving up loss and there's just getting beat loss. You know, I can, I can totally take the getting beat. You know, I can totally take victim of circumstance. I can totally accept, you know, the guy was better than me. I can totally accept, you know, that I just didn't perform. I cannot accept that I gave up. I cannot accept that I felt victim to the chatter in the back of our minds. Yeah. And I think, you know, when you're in those situations, you know what I mean?

And, you know, again, the preparation and leading up to where you got, you know, how you got there, dude, that's, that's the game changer. I've been in those situations where, you know, I didn't want to come off the stool. I didn't want out. And I was winning. And, you know, you just quickly catch, I quickly caught myself. negotiating with a terrorist, so to speak. We say that in a gym all the time.

You know, when you're starting to get tired or you're starting to give up, you're negotiating with that coward in your mind, right? Now, this is not just the ring. This is life, too. We will negotiate with that coward or that terrorist in our mind to start believing that shit

that we think is really not true. You are a conditioned fighter. You have prepared for this. Your cardio, your conditioning, your skill set. All of that is the reason why you're here today. So I think once you stop, catch yourself with a negotiation, that's when that preparation and that's what the mindset shifts us now

and you get up off the stool and you go and you fight and you never know when you're about to quit right you never know what that opponent or that adversity you're facing when they're about to quit right you know what I mean so like I could you know I had a fight where I was I was in that same situation it was my last title fight and I was there yeah yeah and you were losing that fight I was losing two rounds third round turned it around You know, and I, I mean, I went on a complete 60 unanswered shots, you know, mounting the guy and giving it to him. And I was, I did not want to get off that stool.

I didn't want him to get off the stool. Right. And then I caught myself and I stood up and I was like, no, you know, this stuff right. You tapped him, didn't you? I did. Yeah. Yeah. It was really quickly into the fourth round and I tapped him and finished him.

And he, great guy, hats off to him, nothing against his skill. I mean, I was there. That was a dog fight. That was a dog fight. Yeah. And he was a former Marine. Yeah. He wasn't fucking around.

No. But what happened was, is, you know, that barrage of abuse he took from that third round, going into that fourth round, we ended up right away in the same position. And it was three punches and he gave up his neck. Yeah. You know, because he didn't want to go through that again. Yeah. Now, had I believe my own bullshit and had I start letting those thoughts when it really got tough, you know, you've heard in a lot of books when you're three feet away from gold or when you just shy of the finish line, had I believe that, the situation could have turned differently. And we wouldn't have been talking here right now. But, you know, I just, I didn't negotiate with those terrorists.

I shut that noise out. I relied on my training, my coach, and my support system, my preparation. And ultimately, he was just three punches away from quitting. Yeah. Yeah. So, so translate that into sales in the real world. Like when you, when you see a salesperson off, you know, how do you get them? How do you try to move them around that same obstacle that you went through?

Well, everybody thinks they're so special. And everybody thinks they have a different story, right? We all think that because it's our story, it's just so much different than anybody else's. And I say this a lot. You know, if you get a little quirky about it, dude, we're just a grain of sand on a beach in comparison to the universe and to the world and all that. You're not special. You know what I mean? Now, the choices and the decisions and the adversities you overcome can make you special and can help you change with

the butterfly effect and the ripple effect, the world, right? And you don't know who's got the potential to change the world. You know what I mean? Like a lot of our greatest leaders ever, we didn't know they were going to be that. They just did what they were supposed to do and they shut the noise down and the distractions and they went on. So I think sometimes you have to put people, you have to bring people back down to earth. Like, dude, your problems are just an isolated problem. What makes you so special to think that you get to just level up with that adversity?

You know, what makes you so special that you think that you don't get to go through, you don't have to go through all the challenges and the things that we've had to go through that have gotten to these next levels. And you know, that's just like anybody else. You've taught me this. You know, when you get to that next level, you're at the bottom again. You're at the bottom of that next level. So you've got to climb. Every time you get in a bigger room.

100%. You know what I mean? So if you get a blue belt in Brazilian jihitsu, now you're at the bottom of the blue belts. You know what I mean? Yeah. So, you know, I think when you're talking to salespeople or talking to business people and, you know, during those moments of, you know, oh, you know, my bills are due. I'm running out of money. You know, I'm trying to cover payroll.

You know, I don't know about this. Everything's falling as shit. You know, you have to talk to them off the ledge. Like, dude, you're just caught up in the sort of. That situation should happen hundreds of times. You know, you should go through different situations, thousands of times. Well, you know, it's what you said earlier is, you know, you prepare and you train and you get ready for a fight and then the shit goes sideways, right? It's like, it's like as a business owner, as an entrepreneur, if everything went the way that you would, you know, you wanted it to go, everybody that started out as an entrepreneur would be successful.

You know, what defines a lot of times an entrepreneur from being successful versus one that's not is the one that stays successful is the one that can get punched in their face repeatedly and just figure out a way around it because shit's going to go sideways. You know what I mean? It's like it just is. I mean, that's just part of what it is. And relating it to the fight, you know, the fight game, it's, you want to get it, you know, you feel like you don't want to get off the stool, but you get your ass up and you finish the fight. You know what I mean? Yeah, I mean, so many business owners just give up and they stop. And they're like, you know, I think, I don't know who told me this, but, you know, it takes about 10 years before you're at expert level and anything.

No doubt. Mastery level, yeah. Mastery's at 20. Yeah. In my opinion, you're, you know, there's a big difference between. a real estate agent that's been doing it for or a salesperson's doing something for 10 years opposed to somebody that's been doing it for 20. I think you're a very, you're a prime example of that. The martial arts world, you know what I mean? There's a big difference between a 10-year black belt

versus a 20-year black belt. So, you know, but so many people and so many business owners and entrepreneurs, they hit those adversities and they are, a few things happen. They're so stuck on the way things should be done, right? They don't want to pivot and they don't want to go out and put themselves in uncomfortable rooms where they're, you know, no longer the big fish in a little pond. And they don't want to reinvest in themselves and spend the money on masterminds and on education or seminars and stuff like that. So what happens is they stay stuck in. This is how it should be because it's been done for the past 10 years or 15 years or two years or however many years. And that's a self-sabotage of itself, you know, or, you know, they don't stick it out

long enough to understand the business. You know what I mean? Like I've seen so many people that they've gotten into these businesses and just in the martial, the gym world, the martial arts world, you know, they stick it out for about two years, four years, five years. Dude, I've been doing this for 13 years. I still consider myself in it. Well, it's like someone that, you know, you know this because you're not just the martial

arts on the personal training side, you know, and I, you know, I see it from going to the gym. You know, Brandon and I go to the same gym. He actually introduced me to my personal trainer. And, you know, we'll see somebody come in there.

You know, they got their gym clothes. They got their bag. They got their water. I mean, they're fired up. They're in there three days. Then they disappear.

And then it's, you know, I don't have time for the gym. It was too tough. Or, you know, I've heard this shit a few times. They're like, well, I went to the gym.

I didn't see any results. It's like, well, how long did you go? Well, 30 days. Yeah. It's like, well, shit, I mean, come on. Or what about the- What are you going to get progress in anything in 30 days?

What about the guys and gals that go to the gym for two hours? Yeah. And they'll tell you, I worked out for two hours. No, you did not. None of us are working out for two hours, first of all, right? You mean, you went to the gym, stopped at the snack bar, you know what I mean? Got talked a little bit. Then you went to the bathroom.

You're on your phone. Every time somebody walks around, you're having a conversation. You probably worked out for a solid 30 minutes of those two hours. Yeah. And if you're like us, you know what I mean? I mean, you need, I need my two hours. I got way more shit to do. Yeah.

Just sit around at the gym. So, you know, if you condense all the time that you were bullshin around to the time you're working out and then you multiply that with how many times you went into the gym per week, maybe you'll get those results in 30 days, you know, something, not the ones you're looking at, you know, online, but maybe you'll get what you're looking for. But so many people, they go in here and they fool themselves. You told me this a long time ago. There's a lot of agents out here that are busy, but they're not productive.

Yeah. You know what I mean? Salespeople in general. Yeah, salespeople in general. Yeah, there's a lot of people out here that just because they're moving and doing things and whatever it is they want to define as busy, that doesn't mean you're productive. You know, so I'd much rather be productive and efficient with my time than, you know, just busy all the time and not make any money.

Right. You know? Yeah. And I think so many people watching this and hearing this will agree. Yeah, 100%. Yeah. And, I mean, one of the things of, you know, I think wealth is health. And, you know, I can't.

And any episode I mention this, but, you know, a lot of shit in your life can be solved by getting up, going to the fucking gym, eating clean, drinking water, you know, stay away from alcohol, you know, in mass consumptions. Me, you guys know, well, you know, a lot of people that know me know, I don't drink at all. But, I mean, God, I mean, just going to the gym, eating clean, drinking water can just change your perspective and your life around everything. I mean, you want to care for fucking, you know, being depressed, not. feeling good, not having energy, just go the fucking gym. Well, I love that, brother, because especially the people that may not know this about you,

you know, when I started with, you know, when we linked up about three years ago, you know what I mean, you know, you weren't in the best shape. Yeah.

And that was because of your autoimmune. And that was because you were told you couldn't work out. So I, I've said this before, but if you're listening to this and you're like, well, I don't want to work out, you know,

whatever, whatever excuse it is, I've been told, more than one time that a single workout could kill me. Going to the gym one time working out, I could die.

Do you know what I mean? And, but at the same time, I was like, if I can't physically work out the rest of my life, I'm going to die. Like my health is going to deteriorate.

My mental health is going to deteriorate. I can't be 100% myself. So, you know, this is not a conversation for today, but I took my health

and wellness and did my own research and figured out how to get around it and, you know, took the risk. And thankfully, it worked out. You know, I go to the gym five, six times a week now. And, you know, you were very successful beforehand, but I've seen a big difference in you in a lot of ways, just knowing you since. You know what I mean? Well, sleep better, think better, feel better. I mean, if your mind controls your body, if your body feels great, your mind's going to feel better and vice versa. I mean, It's just it goes hand in hand, all of it.

And people look at me a lot of, and all the time, and they think that I'm a gym rat. Yeah. No, let me explain something to whoever's listening, right? You don't like going to gym. I hate it. I got into MMA. And I don't either. I don't enjoy working out.

I hate it. I got into MMA because that was the only part of the gym and only sport that would keep my attention for the long span. Yeah. I had to own a fucking gym to make me go there every day. Yes. So, you know, whatever excuse you want to make, there's always a way around it. And there's always an option to be able to make.

can happen. And you're 100% right. When you take your, your health and your wellness serious, I mean, and I'm not bashing anybody does it. I'm not saying just because you don't have six-packed abs and huge muscles that, you know, that, no, no, no, just moving your body and staying consistent with the mental and the discipline side and the commitment side, if you can't take yourself serious, how are you going to take your business serious? How are you going to take your spouse serious? How are you going to take the other things that everybody wants to hear serious, You know? Well, and here's the other thing about going to the gym that I think people don't get. Well, a couple things, right? I know a lot of people that did very well were super successful, made a shit ton of money.

And then later in their life, they were spending all of it to get their health back because they abused their body and their mind through this climb, right? To me, that's not wealthy. They call that trading your health for your wealth and then later on in your life trading your wealth for your health. Right. And so, you know, I've seen that. But here's the other thing that the gym will do that you don't get. Because I believe how you do one thing is how you do everything. So I don't particularly like going to the gym. I don't particularly like working out.

I like the byproduct of it. But being disciplined of I'll go to the gym five or six days a week, typically the same time, you know, every week. it forces me to eat clean, it forces me to eat better, it forces me to go to bed early, forces me to get up early, and it forces me to be on a schedule

of going to the gym. So what that does is it forces you to do something hard. And look, if you're listening to this, going to the gym five or six days a week for an hour with the busy schedules that all of us have, right? Not just me, whatever you do.

It's fucking difficult. Do you know what I mean? And one, the one of the most difficult things for any human being to do is be consistent around any one activity. What it will do in subconsciously in your brain is it will teach you how to do something hard and be consistent at it, which then will make other shit that you need to do that or hard that you need to be consistent at easier. And then guess what?

You'll feel better because you're getting the hormone release. You're moving your body around. And then, you know, the other thing too is all of us have an ego, right? You know, it's not, it's a pretty cool feeling when, like, for me, especially because where I've dealt with my health shit is like when I go places and like, people are like, dude, you look really healthy. Like, holy shit, man, you look good. Like, what are you doing? Like, what the fuck are you eating? Like, you know, that's a, that's a great compliment for people to say versus like people used to say, do you look like you work too much?

Do you know what I mean? Now they're like, fuck. I feel tired. You look worn down. Yeah. I can tell you're going to the gym. You look good. You look healthy.

And then that affects, you know, the other thing, too, is what it does, gives you confidence. Oh, yeah. I mean, anybody that, you know, I'm not a big cocky ego guy when it comes to, like, look at me. But if anybody thinks that vanity doesn't play a place in our lives, you know what I mean, we wouldn't be making the money we make. We wouldn't be driving the cars. Sure, of course. So, you know, and gyms wouldn't have mirrors. You know what I mean?

So, you know, there's a level of vanity. Yeah, of course. When they got a saying in the fight game, you fight, when you look good, you, you look good, you. you fight good. You know what I mean? So if you associate that with business, you know what I mean? There's a reason why some of the most top performers and top people that are successful have their health and shape.

Yeah. You know, they take that as a priority. And it just, I think it's just another layer of a self-pride thing where, you know what I mean? I want to look good. I want to be clean. And I think that Brazilian jihitsu is a prime example of that. You know, I couldn't do the old weights. That wasn't my thing.

Yeah. You get into a combat sport where you're doing something like Brazilian jihitsu, it'll take you and humble you quickly. And it'll keep you in a gracious mindset where you're grateful for so much. On top of the thing about Jiu-Jitsu and other things, and whatever your thing is your thing. But the thing about Jiu-Sit-toe that I've noticed is it helps you with problem-solving skills, too, outside of the jump.

Sure. Because you're really looking at a human carubic cube versus another human Rubik's cube, trying to figure it all out with different combinations. You translate that into your business world. Not only are you getting the endorphin release, not only you get into mono-emano ego release, not only are you getting exercise and so forth. You're also figuring out on the puzzle physically being humbled

and winning at the same time. I mean, that sounds like business one-on-one. Damn right. You know what I mean? 100%. So before we go, I ask everybody this question. For somebody that's out there listening, right? So this is what I believe.

believe we've been taught about a lot of shit the wrong way like you know we've been put into the matrix um you're supposed to go to college and look there's nothing wrong with any of this shit but we just go to college we're supposed to get a nine to five you're supposed to save your money you know don't invest your money um you know just there's kind of these uh the stereotypes in life that that are put on most people and and anything that i've ever done that i've been wildly successful at i broke a stereotype right and so So that's why we call the show Wake Up to Wealth. So for you, for everybody who's out there listening, what does waking up to wealth mean to you?

And it doesn't have to be money. It's just what is your version of that? Just burning the boats and being all in and everything I do. You know, it's, you know, I was not always like that. You know what I mean? And I mean, I guess there was a hint of it there, but until I really had my back against the wall and it was time to make a change. You know, just finding out that, you know, staying committed to whatever. whatever it is that I'm doing and just going all in no matter what.

And whatever outcome is yielded from that, you know what I mean? That was meant for whatever's come to next. So if I failed at something, I needed all of those lessons and all of those things leading up to what I was about to do next. You know what I mean? And those doors and opportunities that opened up throughout that failure or throughout that triumph led me to what I needed to be prepared for coming up. But just going all in, man.

And I see so many people, they just, they're committed for six months or committed for a year, maybe two years tops. And they just tap out, man. And, you know, they're. But you're being generous. Two years, that's generous. Most human beings can't commit to shit for more than six months. I'm trying to get the gym people credit. I'm trying to get them low.

But it's way less. It's not even a year. Yeah. It's roughly about a year where people tap out and they start chasing those shiny objects. You know, put five years in, put 10 years in. I mean, do you remember when you were 20 or? what, 35? Right?

Yeah. Do you remember when you're 30? Yeah. How about 25? Yeah. All right. So these are just five year increments that we can remember very vividly that shit went by fast. And in the grand scheme of things, five years was not that big of a deal.

Right. So why not commit to something for five years? I think after about five years, you're going to know if this is for you or this isn't for you. Yeah, it's we overestimate what we can do in five, but we underestimate what we can do in 10. One of my favorite saying. And if, you know, people do not. understand that 10 years of commitment in any area area your life, unless you're a complete fucking dip shit, you're going to be fucking super successful.

And figure shit out. Yeah. No doubt. We got a saying in the gym, it's not about who's the best. It's about who's left. You know, and that's just what it is, man. So, yeah, burn them fucking boats, man. Go on in.

You know, stop making excuses as to why you're not able to live the life that you want. That's, that's me every day waking up the wealth and saying this is what I'm doing today. This is what we're at. Awesome, man. Well, brother, I appreciate you coming on the show. You dropped all kinds of gems. And I know our listeners are going to like this one. So thank you for getting on here with us today. Brother, thank you for having me. And dude, you know, I'm a big fan. I love everything you should do, brother. So I appreciate everything. You're doing it. Thanks so much for tuning into this episode of Wake Up to Wealth. We're sure to appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcast. This way of good updates as new episodes become available. And if you feel so inclined, please leave us a review on Apple Podcast and tell your friends about the show. It is how new people find us.

Until next time.