KGCI: Real Estate on Air - Crafting a Magnetic Personal Brand Secrets to Success for Entrepreneurs

Episode Date: August 16, 2025

Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.Catch every episode in the series to get the full picture, and put these moves into play by Monday.Summary:Discover the essential blueprint for crafting a personal brand so magnetic it naturally attracts your ideal clients and opportunities. This episode reveals the core strategies entrepreneurs use to define their unique identity, cultivate authentic connections, and amplify their expertise in a crowded market. Learn how a compelling personal brand builds trust, differentiates you from the competition, and becomes a powerful asset for lasting business growth and influence.Bullet Point TakeawaysDefine Your Authentic Identity: The foundation of a magnetic brand is self-awareness. Clarify your purpose, core values, unique selling proposition (USP), and the specific problem you solve for your ideal client, weaving these elements into every aspect of your brand.Create Value-Driven & Consistent Content: Consistently share valuable content that educates, inspires, or solves problems for your target audience through blogs, social media tips, videos, and webinars. Ensure your messaging, visuals, and tone are aligned across all platforms for a cohesive presence.Build Trust Through Authenticity & Storytelling: People connect with people. Share your unique story, including challenges and successes, to humanize your brand and create emotional connections. Authenticity fosters trust, relatability, and long-term loyalty with your audience.Strategic Online Presence & Engagement: Focus on one or two platforms where your ideal audience spends time (e.g., LinkedIn, Instagram) and show up consistently. Actively engage with followers through comments and messages, and showcase your expertise to build credibility and visibility.Continuously Evolve & Adapt: Personal branding is an ongoing journey, not a one-time task. Regularly assess and refine your strategy based on experience, industry shifts, and audience feedback to stay relevant, impactful, and continue attracting new opportunities.Topics:Personal Brand EntrepreneursMagnetic Personal BrandEntrepreneur Success SecretsPersonal Branding StrategiesAuthentic Personal BrandCall-to-Action:Ready to craft a magnetic personal brand that truly reflects your genius? Listen to the full episode on your favorite podcast platform and unlock your entrepreneurial success! Ready for more? Subscribe to KGCI Real Estate On Air and grab the Always Free Real Estate On Air Mobile App for iPhone and Android. Inside, you’ll find our complete archive, 24/7 stream, and every Friday Focus mini-series—ready when you are.

Real estate strategy without the spin. Here's what you missed from this week's Friday Focus on KGCI, Real Estate on Air. Hi, everybody. It's Christine Fisk, and I'm here with Beth Rooney. We're back for another episode of The Abundant Investor, and we have a topic today that we think is going to attract a lot of you who are entrepreneurs, who are running your own business, or maybe you want to. We're going to talk a little bit today about personal branding

and about approaching things differently. Personal branding is really the way that people feel when you leave them. It's what you're known for. It's the mark that you leave on everything you do. And we're going to dive into this a little bit today and talk about why this is so critical if you are running your own business or even if you're someone in an organization, whether that be your family, a company, whatever, why making your mark and being clear on what you want to be known for is really critical to leaving your mark, having an impact.

doing the thing that you want to do. I love it, Christine. This is such a great topic because it relates to so many people. I mean, I think we think of it a little bit of as a real estate agents, like what's your agent, what's your brand as an agent? But it goes so far beyond that. And I think of, when I think of brand, I think of your energy. Like what is the energy you put out in the world? And what are you attracting with that energy? And I really believe if you're putting out positive energy and really, you know, seeing the good in things and in wanting the best for everybody and like sort of having like this win-win negotiation strategy, all of those things all wrapped up together, become your brand. And guess what? You start to attract more and more

people that are like that into your world and more and more things just go your way. Exactly, exactly. And it's really transferable to anything. You know, I think it's my experience as an investor. It's been very similar. The energy that I've brought to that from the beginning, not knowing what I was doing, but coming in with a certain energy around it and a certain attitude that it was going to happen no matter what and that I was going to build good relationships with the people I was working with. And I saw that come to fruition and work out. I think, you know, people who are in real estate as agents see it too. And I think one of the things that we love about where we're working is we have so much flexibility to show up in the ways that we

want to, the ways that work for us and are aligned for us, there's no playbook in exactly how you have to do things here. And like anyone in an entrepreneurial position, I think so many people think that they have to do things a certain way, that there's some kind of playbook that you've got to find somewhere buried in the internet that is going to tell you how to be a successful fill in the blank. And it's just not true. The most important thing, all the strategies in world are not going to solve this for you is that you show up and you're really clear on who you are what your energy is what do you want to attract and how you bring that to the forefront so that you are attracting the same energy back because like energy attracts like energy and so i i know that

from the beginning bet we've been really intentional that i mean and it's in our name our focus is on abundance it's we believe that there's infinite possibilities we can see that so much is possible for our own world for our own lives and our own goals within the organization. But mainly, like, the reason why it's called that is because we believe that for our clients. We believe our clients can have whatever they want. We're here to show them the way. And we can do that with strategy. We're also doing it with energy. And we're also doing it with energy through our own example of how we're doing it. So I think that that's, I think it's really powerful. And, you know, we're continuing to build out different aspects of our business with that same energy. And we're seeing the results of

it just coming back. I would say we've got a lot of momentum in a lot of areas right now. And it really, a lot of it is the result of the way that we come into relationships or the way that we come into work. We like to say the way you do anything is the way you do everything, right? So really being clear on that. And coming back to that, sometimes we go to this default setting that was maybe like a way that we were programmed, a way that we learned life earlier on. And the real winners, the people that figure this stuff out are the ones that notice that, oh, I'm going back to a place that I don't want to be. And they're leveling back up.

They're saying, I'm going to do the thing anyways. I'm going to show up anyways. I'm going to turn on. I'm going to find abundance when I don't feel it. I'm going to be present even though I'm distracted because you know that that's how you want to be and that's how we show up this way. Yeah, I know. I think I agree with you 100%. I think what what I'm hearing us say, Christine, is that your brand is really, there's two big pieces of it. One, it has to be authentic. You have to be true to who you are. It has to, you has to feel natural.

Like it's not like you're put, you know, you're that I, you know, you just can't be somebody else that you're not, right? So it has to be authentic. And then you have to find the right energy. And that energy has to be in and it works best when it's a positive energy and you've put some thought into what is it that you want to attract. What is it that you want to be? And then between being authentic and coming into everything you do with that energy, you're now creating a brand. Because every time somebody is with you, they're getting that vibe and they're walking away saying, huh, I really feel great when after I speak with that person. Or conversely, I really feel lousy after I speak to that person. So being aware of, you know, that is so important.

And really, you know, I think those are two good things to really look at. One, what's authentic, what feels good to me, and two, what's the energy that I'm bringing? And I do love that quote. We've talked about Baps and hockey here a lot. We hear the coach Rice say that a lot is the way you do. Anything is the way you do everything. And I think that's a, it's really important. It's true.

People notice when you smile at them. Definitely. We're just talking about that too. Yeah. Yeah. People notice the way you carry yourself. Your body language matters. Like being engaged in a conversation with people and being present matters.

Like looking people in the eyes when you shake their hand. Like all of those things really matter because it becomes your brand. Absolutely. Absolutely. And I think, you know, that you can spend all the time on your logo and your colors and still get all of this wrong, right? Because you think that that's your brand. But the reality is that the brand is the way that people feel about you and it becomes what you're known for. Like, oh, like, do you want to be the person that's known for going the extra mile? Or she, you know, she came over and she gave me all this information about my house. She didn't ask for anything in return.

She's so generous. And then on the other side of that, too, like, right? It doesn't mean that you're giving everything away and you're quote unquote nice. I think women have a habit of like tending to think that we have to be so nice and giving. Also, it can be having great boundaries, like, right? Like really respecting your boundaries and that can be part of your brand too. So it really gets to be whatever you want to define it by. And the other thing is, you know, going back to what you said, Beth, this is so important, you have to be authentic.

And so many of us have learned to be a certain way, whether it's dressing a certain way, whether it's thinking that, you know, certain jobs were prestigious and that we would be, you know, lauded more and be more accomplished if we had certain jobs. And then conversely, certain jobs are not going to give us these social nuggets or points, right? And so we don't go after them or even if we're inclined to do something like be a carpenter. We don't go down that road maybe because we just think, oh, that's even though I really love to work with wood, it's not accepted. So when we steer away from what's not authentic, guess what? People feel it. People feel it. And I have a good little story on this that happens to be related to real estate.

When we bought our first investment property, the lawyer working on the transaction from the loan company was, not you could tell he did not like his job he was he he vented about it and he was telling us that he didn't enjoy it that much and it just made me not want to work with him and guess what he made a couple of mistakes and he neglected to tell us too that he drove up from cape cod to Boston and he said he was going to do it and not charge us and then he ended up charging us and he was an unhappy person and you could just pick up on that and that you know what stayed with me was you're you're not happy in your job, are you? Like, I just, you could feel it. You know when people don't enjoy it. Yeah, I think of the dentist and Santa's workshop in Rudolph the red nose reindeer.

Remember there was an elf that wanted to be a dentist? I don't remember. Tell more. Yeah, and he was like, you know, just, he was like, you know, in the wrong job. He didn't want to be an elf. He wanted to be a dentist. And, you know, it's true. Like, you, like, you feel that when people are not in there, you know, you can walk into a coffee shop and you can tell if people are happy in their job and what have you. And I think that, you know, like we talked earlier, you know, happy people create happy customers. And so when companies do a good job making sure their people are happy, then their people are going to be really good about making sure the customers are happy. And that's an age-old adage, but it's true. And I know that you and I have felt that recently at EXP. Like we're, you know, we're relatively new here. we have like skipped a few documents that we needed to have signed. And instead of getting like a

nasty slap on the wrist, we've gotten a cheerful phone call saying, hey, here's a document. You guys, we'd love to have you sign. Oh, okay, great. We'll get that done. It's like, it's just such a different approach or like, you know, like whatever it may be. If someone comes to you and asks you to do something and it's something that you don't really want to do, like fill out a form or like, you know, whatever it may be, if they ask you in a genuinely nice and, you know, upbeat kind of way, it makes it a lot easier to do it. And then, and then, you know, it's just, it's, it's the culture of having, you know, being part of a culture where people are respectful of each other and, you know, making things easy, making things efficient. And then allowing you to be kind of who you want to be.

Yeah. I really love that. important. Yeah. Yeah. I really feel like it's been, so this is my first brokerage that I've worked for. And I feel like in the interactions that I've had, which are really well facilitated so that we have opportunities to meet people across the world, really. And these are facilitated. And really, also, anyone can set up their own group call, their own workplace for anything to connect with other people, which it's cloud-based and it's super easy to connect the people. I know this sounds like an act for EXP and I don't mean it to. I just think it's a beautiful. I just think it's a beautiful example of how a company sets up the environment for everyone in it to be who they want to be.

And they have the opportunity to collaborate and become brand advocates without being told to be brand advocates. So in my mind, there's nothing worse, and this is why corporate was not a fit for me anymore. There's nothing worse than being told from the top how to talk about the company and what to be and how to show up. right? Like I, and I think like all entrepreneurs, and you probably agree, Beth, I want my freedom. I want my freedom to express how I feel what I want to be and to be my own brand. And I think that's a lot of the reason why people don't fit in corporate. These days, they're like realizing the importance of personal brand and feeling that more and more. We have the opportunity to show up and do things in so many ways the way that we want to. No one's saying do this, don't do that. Right. Like we have an open house coming up soon and we have a really fun idea. We don't have to go get that approved by someone or, I mean, you know, we get to choose the vendor that we're going to hire to do this fun thing. And it's just so much freedom and flexibility to do something that aligns with who we are. And it's so fun. And as a result, we're more productive.

And the company grows as a, you know, it's just a win-win for everyone. So I think it's really hard. It's not only just the ability to do it. It's like we have the compensation. We don't have to, we have a, we're highly compensated in terms of the split they give us. So we don't have to go and ask somebody above us for money to spend on marketing and then get their approval to spend the money that we're earned anyways. It's just the whole different thing. Instead of saying, they just say, here, let's give you, let's be generous with our compensation split and know that the best agents are going to reinvest that back in themselves and do things.

like we're going to do with this open house and the way we market ourselves and spending some money on that and then the business grows. It's simple, but not many people do it because you have to trust people. The company has to let go of control, right? I think it's really trusting and it's the trust and faith piece that everything is going to work out. And that like the ones who figure it out are going to be wildly successful and that's great for them too. It's great for the company and it's great for the individual. And if someone doesn't jive with that, listen, there's people that like a lot of structure and are entrepreneurial. And that's absolutely okay.

There's a place, there's abundance. There's a place for everyone. Right. And, you know, we happen to like to be able to express our own brand. And I think it's just a really cool and fun thing. And it also allows us to do everything that we do because while we're selling houses, we're also selling life insurance policies. We're also helping people learn how to invest. We're also helping people through a 1031 exchange.

We're doing so many different things wearing these different hats that we have from all of our experience. And I think, you know, what allows us to have this really cool brand is that you and I are both bringing together these different skills to the table. And they're super complimentary. It's like, I feel like it's like a killer team. It's like we've got so many things that go together. And in another environment, I'm a. might be told, well, Christine, you've got to go complete these 40 hours of training because you're a new agent. And I'm like, I'm learning more just from working with you that I would sitting in some training where I tell you, like my mind would be in a daydream anyways.

Yeah, you know, you started this call off by talking about your branding and your personal brand and then doing things your way. And I think that's really important. I feel like, you know, it's hard to find that. And I feel like you think of like people early in their career. You got to try a lot of different things until you really know. Like what is it that I, what makes me authentic? Like what is it that I really love to do? And where am I in my best energy?

And so I think that, you know, if you're listening to this in your early in your career, you don't necessarily know that, that's okay. Go to work at a big company. Learn that. Like see what you like, what you don't like. And see how you like doing certain things and where you feel. like you're really like, are there times and you feel like you're really compressed in a box and you got to get out, you know, and be aware of that. And so, and, you know, I always, like, if you want

to drive me insane, say to me when I ask, why are we doing this? If the answer is, it's because it's the way we've always done it, I'm like, can I leave now, please? Like, you know, like, you couldn't give me a worse answer. Like, give me a better answer. I'm out of here. I'm like, I got to go. that doesn't work. Like, you know, it's like the definition of sanity of doing the same thing over. You know, so I think that, you know, like we've talked a lot about the status quo and questioning the status quo and doing things the way you know the right way to do it. And that is sort of, it's good for your clients.

It's good for you. And it's not just because, oh, that's the way we've always done it. And Christine, you're a great reminder to me of that too. I fall in you can fall into that trap of like well that's not how we've done it in real estate well why you know why not do it a different way and like yeah that makes a lot of sense so it's I think it's it's it's been a great it's been a lot of fun for me within the abundant investor to be able to do that and I think it's a great lesson for people to to you know a great skill for people to have to say like you know kind of questioning why is it that we're doing things this way and am I just following

into like this status quo of doing what everybody else is doing just because that's the way it's always been done. That's such a great comment, Beth. I think that one of the, yeah, I read a book and I think it's the 15 laws of leadership where the author talked about one of the ideas, one of the laws was spend time with people in other industries. And I love it because when you talk to people who come from a different background, you get new ideas about how to do the things in the industry that you're in. And I think that helps you

to question the way things have always been done, right? And it's obviously like you value innovation. I can hear you as you're saying that and so do I. And we want to be innovative. We want to be forward thinking and we want flexibility to do things in ways that are easier, that are more fun, that are. And for a lot of the of history, I think work was considered hard, quote unquote, hard work. And it was done a certain way that just doesn't have to be that way anymore. And I really do believe that you can find work that is aligned with what you love. And that was also really good advice to go figure out what it is. The only way you're going to know as a young person is to go experience some different things. And to ask questions, whether it's out loud or in your head,

and like, well, why are things done this way? And do I really want to work in a cubicle farm? Or do I really want to work in a job where I have to travel all the time? and I'm never going to be home, right? You have to ask yourself those questions and say, is that aligned with who I really am? And then once you know that, you can find, like, it's out there. It's out there in probably multiple forms. So you can find the thing that's aligned for you.

And if you want to be really your own person, then you're probably an entrepreneur. And there's ways to do that, whether you're completely on your own or you're, I think like there's jobs like being in real estate where you're entrepreneurial, you have a lot of flexibility, and yet you still work for an organization, and you have that, you're tethered to that,

or you have a franchise. There's so many ways to think about that in personal brand, and you can be in a corporation. The point is, though, to really know what is true for you, right? And keep asking. I think there's a lot of conditioning in our society that's confused us and just leads us to think there is a status quo.

there's a way to be that is the way that you quote unquote, I don't like this word, should be. So, you know, stop shooting on yourself. And think about what works for you. Yeah. Yeah. That makes it, it's so true. And I think, yeah, I think the, you know, questioning the status quo and why things are. And we've talked about that even with finances.

You know, I think people just fall into this like, oh, I should start a, I had a baby. I should start a 529 for them. Well, is that really the best way to save for them? Are there alternative ways to save in other ways that you can, you know, save money? And the answer in my mind is yes. There's, you know, properly structured high, high cash value life insurance. It's like a supercharged bank account that, you know, does so many things at once, you know, while allowing you to save for your child's college or whatever it is they decide to do down the line.

So, yeah, I think that this theme of, you know, what is it that's your brand? What is really, what are you, what are you, what's your authentic self, what energy you bring? And how do you do things in a way that really feels aligned with that is just so much about what we're doing here at the independent investor? So we love this time. So true. So true. So I would say if anyone is curious about developing their personal brand, we've actually. done a course for people like we've done this um i've i've created this and we'll offer it to you so

we'll put a link to that if you want to grab that we're going to offer it free for a limited time and um we'll put that in the show notes and if you want to connect with us on any of the things that we've talked to you about today then just send us a message we love hearing from you we love hearing what's up um we also have a couple of things coming up that are pretty cool we have this investor panel, power panel that is getting together on May 21st. So I just want to give a nod to that because that's coming up soon in the greater Boston area. We have a little put a link in the show notes if you'd like an invitation for that. That's going to be amazing. We've got some real big hitters on the panel and we're going to be there as well. We'd love to have you,

whether you're a beginner or more advanced investor. And, you know, Godspeed to you and all that you've got going on. That's great. Thank you so much, Christine. This is a fun, conversation.