KGCI: Real Estate on Air - Create Real Estate Content Quickly and Easily

Episode Date: January 13, 2025

You ever feel like your real estate marketing content just blends into the background? Well, today's episode is your game changer. We're peeling back the curtain on how to develop story-driven content that doesn't just reach your audience but truly resonates with them, transforming the way they see your brand. Oh, hi babe. Hey, hey, welcome everybody. Of course, I have my co-host, my hubby and better half here, Jason with me. And this is a topic you are very, very good at and very passionate about.

So I'm excited to be talking about it with you. Yeah, we're going to be talking about just how to create content for real estate marketing. And so I want to go over everything we're going to cover. We're going to explore how to pick emotion-driven topics, tailor them to specific audience like buyers, sellers, or whatever your niche happens to be, how to transform these ideas into stories and video scripts using AI tools like ChatGBT. We're also going to discuss maintaining the authenticity in AI-generated content, something that a lot of agents are struggling with is, I want to use AI, but it doesn't sound like me.

We're also going to teach you how to measure the effectiveness of your content through engagement and leads and how to continuously refine your strategies based on audience feedback. So we're covering the gamut of stuff today. Covering the gamut today. Right. Well, those sound like amazing things. I know that sometimes we feel like and that we can get caught up looking like every other agent out there with our content or maybe we're stuck in analysis paralysis and not making content at all. So regardless of which camp you are in, today's topic is really going to help you. Yeah. So it's, it's all about, because what a realtor's goal is, or less what I've heard a lot from what they talk to me is we're taught that you want someone to know you like you. and trust you. Well, your video content or your content in general is that thing that can do that

the quickest because the more that you share, you know, your perspective, the more they feel as if they know you and if you infuse your personality inside of a video, they're going to feel that they like you. And if you're consistently sharing experiences, then they feel like they can trust you. And so when we talk about, hey, if I want someone to know me like me and trust me, then what's the best way to have to do that? Well, it's going to be video. and telling stories and, you know, talking to your people. So true, so true. So tell us some practical tips on how to do that.

Like how do we get started? Well, the very first thing is what I like to do is you pick emotion-driven topics. We'd like to think that people buy homes based upon the data and the facts and square footage, and they might say that. But ultimately, people tend to make emotional decisions when they purchase a home. So when we talk about content and how to create it, we start with an emotion word like worry or excited or anxious or nervous. These are really strong things to start and use as a foundation to when you start this process of making content. I'm not really sure what that means, so I can't wait to hear more about that.

Well, so it's like a step. So first thing I do is I'm going to pick an emotion. So I'm going to pick, I'll pick worry because to me sticks work better than carrots. Okay. And so once I pick the emotion, then I need to start to pick my audience. Who am I talking to? Because it's one thing to talk about worry, but I don't want to talk to everyone with every piece of content that I make. I want to make something specific.

So I'll choose someone who's looking to sell their home. So I'll choose sellers in this scenario. Again, it's very general, very basic. Obviously, we drill down into niches. But what are sellers worried about? And then I go to town and write down and just try to think of everything that a seller is a got to worry about. And baby, you've been doing this a lot longer than I have. So, you know, what are some common things that sellers are going to worry about when it comes to their home?

Well, like, which stage are we talking about? Like, their home that they already own or their home that they're thinking of buying? Which, which angle are you going about this? Well, I'm going after seller. So I want to talk to a seller, someone's selling their home. So if I, if I speak to them in the buying process, then I'm talking to them as a buyer. So I wouldn't probably do that. I didn't know if you meant. Okay, gotcha, got you. Okay. Well, what are the things they are worried about sellers?

I think they're worried about a lot of them haven't sold in a long time. Think about somebody doesn't move for every five to 10 years. So if that's the case, matter of fact, we just worked with somebody that they had not been in that process since the 70s. Right. And so just the worry of the unknown, right? not knowing what to expect, not even knowing what to ask, because they haven't done it. That was one of the big worries. Yeah.

I think another worry is, go ahead. No, say, go ahead. Bring it. So is that, we want to stop with that one and then you want to move forward or do you want me to give you more? Well, I want the exercise is simply this. What is everything that someone's selling their home is going to worry about? So for me, I would think about do their kids have to change schools? how do I get their kids excited about moving?

Do they need any kind of, you know, when do they have to sell their house by? What if they don't sell their house by a specific time? How am I going to get all this stuff packed up? Do I have to move or do I have to sell some stuff before I need to move? Think about the anxiety. They're worried about the safety of showing. They're worried about what do I do with my pets when somebody wants to come see the house, you know, lots of things. And so when agents are struggling and making content, then if you do this exercise, pick an emotion, pick a audience.

and then start just jotting down everything that they are going to feel, given that specific emotion. You know, we just rattled off like seven different ideas. And then every single one of those ideas then becomes the basis of a story-driven prompt or a story that you're going to tell someone in an Instagram reel or a TikTok or whatever you want to do. So the concept of creating endless content for real estate is really about just these two components. I think sometimes we overthink things when it comes to, oh, I got to think about this and let me share, and we default to like, let me just talk about stats or let me just say, now is a great time to sell your home.

Why? Because it is. Yeah, yeah. And so when you get stuck in, you know, this, it's just a rut, I would say. It's just a really good exercise for you to do. Pick a motion, pick an audience, and just start writing down everything that is. And you can do the exact same thing for excited. Okay, I want to talk to, I want to pick the emotion of excitement, and I want to go after

buyers and I'll go a specific niche and I want to go after buyers looking in a certain subdivision in a city what are those people excited about you know and and they're excited to be at a new school there's okay what about that new school could I film to you know to tie into that emotion and so when you start looking at content from that perspective now I'm excited and now I've got a laundry list of all these emotionally driven topics that I get to talk about at any time emotion is attached, as you said, that is going to connect with an audience at a bigger level than you just telling them factual things. That's one of the things that I have struggled with in making new content is wanting to just kind of help someone in state facts. People don't really

just want to hear it that way. They want to hear it in a story-driven or in an emotional, in a way that they can really connect with it. So I really like that tip. That's awesome. Pick an emotion. Think about who's your ideal client and what emotions might be. might they be feeling and make some content around that? That's a good one. I love it. Well, I try. What else do you have for me?

Well, in this, in this, because I think about process a lot, you know how my brain works. So is it about- Yes, I'm very big picture in your very process. Exactly. I need the steps. Like, okay, that's great, but what about the steps? So in laying out this step in my head, and this is why I think that when people watch or listen to us, it's the benefit because I get so deep into the,

I'm lost. I'm just going to admit that I'm lost. And then you're so high up in the big picture. Like, okay, so let me show you where you're at. So this is helpful. Okay. So I've got my idea. I've got a list of ideas that are against emotion-based ideas that I can talk about. Okay.

So how do I get this idea and then turn it into a story? Because not all of us are great storytellers. I'm just going to say that. I would don't offend anybody. You know, you know who you are. You're not good at telling stories. Like, my dad is amazing at telling stories. And I'm not so much.

I'm just like, this is what happened. Factual, logical. That goes into characters, and it's always been amazing. So if you struggle, if you're a really good storyteller, then congratulations, you can stop listening now. Actually, you know, because it's worked up down the line. but you have a really good basis for now, some really cool content. But if you're not a good storyteller, then there is a way for you to become a good storyteller,

and this is by leveraging artificial intelligence and chat chabut. So there is a way to tell chat chabit, hey, this is what I want you to do. I want you to ask me what I want to talk about. Let me tell you what I'm going to talk about. And then I want you to ask me questions to get a better understanding of, I want to talk about and then take all my answers and then turn that into a story-driven post. And it literally is that easy. Sometimes, again, with new technologies, I remember when ChatGUT first came out, there was like

there's a rush of all these classes and everyone was teaching it off the bat and it's like, you can have to do this, you can have to do this. And we just saw it as a, hey, take my order, give me something. But if you are going down this track and you really want to dive into ChatGBT, now this is not a ChatGPT podcast, but I just want to tell you that it literally, is that easy to say, this is what I want to talk about, ask me questions about it, and then take my answers and give me something that's a story-driven post. So you would give them the answers that we just identified in the first step is what you're

saying? Yeah. So I've got my idea. And again, let me go back to the original, so we're not losing anybody. But I'm worried about changing schools when we move. I'll just take that. Right. So all those ideas that we came.

up with with the emotions. So I'm going to go into ChatGBT, GBT, and I said, this is what I want to talk about. I want you to ask me questions to get, to understand more about what I'm trying to say. So ChatGBTBT will start to ask you questions. When did you first learn about this? Now, again, you can go into depth and tell it, hey, you're a copywriter and you've got all this experience and you're a journalist and you're going to ask me questions and you're going to craft it. You can do all that. But I want to make it as easy as possible for people is you tell it what you want to talk about, have it ask you questions about that and then take your answers and then formulate a story based upon them that's so you're telling that chat gbt essentially help me create the content based on

x y z see that's why you're so awesome because you just translated everything i said for the past like three minutes into one sentence that people understand well i love chat gpt because even for um even for like the podcast intro we might know what we want to talk about and we're putting those thoughts in, but it's going to make it sound more eloquent or it's going to make it sound more engaging. And that's the point is to be a storyteller, to be more engaging and to pull people in with those stories and posts and videos. And so if you're not sure how to do that and you're like my personality type where you're like, I'm a D type and I'm a big picture, then bullet out. You don't have to be an eloquent writer.

You don't have to be detailed. Bullet out what it is. Those emotions were that Jason was just talking about, bullet out the things you want to say and say out of this, create a story-driven prompt for me. And it's really, it's a game changer because it's going to help move you out of analysis paralysis. So I love that you're using and suggesting to use AI. Now, I got to ask you for those that might be listening to say, well, I've tried that. And the AI came up with something that did not sound like me at all. I hated it.

What do you say to that? Well, what would I say? I would say, well, then you did it wrong. But let's go. Wow. Okay. All right. So what I would say that, go just through that.

I'll coach you through it. So it's about talking to chat chachypity like an actual person. So I always think of chachypity like someone I just hired on my team. And I need to tell them in clear, in the, what I expect from them. So it's a three-step process. I'll go through it super quick and babe, then you can translate it. Number one, I tell chat Chb-T exactly who it is. You know, I tell it, hey, you're a marketer or you're a copywriter or you're a person in my organization who's in charge of writing all my content. You have read this book on sales. You've read, you know,

this. You used to work for, you know, Amy Porterfield, you know, in the past. And, you know, you like her language, whatever. That's who you are. So I tell it who it is. Next, I tell it exactly what I wanted to do. I want you to ask me questions, analyze my answers, and I give it a goal. And create something. And what I expect from you, set expectations with Chad GBT, is I expect from you to take my answers and create a story-driven post that will resonate with my audience. And my audience is sellers who are worried about selling their home in McKinney, Texas, for example. That's a lot different than you telling Chachapiti, hey, make me a story-driven post about this because you didn't, it's like, okay, there, you know, you didn't tell me who I was. And so my three-step process for Chachaputee

is I tell it who it is in the history that it has. I go into depth as possible. I tell it exactly what I wanted to do. And then I have expectations of how I wanted to give me that thing I wanted to do. Yeah, I think the best way to look at that big picture is treat it as if it's an employee. Okay, It's not, it's treated as if it's a member of your team. And if it wasn't AI, you would be telling that member of your team all of those things. So you can't just go into AI and expect that it's going to produce a great statement. Or if you haven't given it any information, it will create a statement, but it's not likely to be good because it has nothing to go off of. It's no different than when you hire an employee and you haven't trained them very well, but then you're wondering why their work is not that good.

Yeah, exactly. So it's the same, same, same thing. Same thing. Well, that's why I said. But chat GPP is free. Yeah, versus having to pay someone, whatever hourly rate that I need to pay them. So yeah. Yeah, and copyrighters.

Yeah, copyrighters are no joke when it comes to being expensive. So now you can coach chat GBT even after it's asked you questions and it created something and you're like, well, I mostly like this. It is possible to say, listen, this. sounds a little bit too formal for my personality style. Like I've told it, add a little cheekiness for me or add a little more warmth in it for me, depending on the kind of tone I'm wanting for that story. You can literally give chat GPT emotions as you're creating your story-driven post, and it will make those adjustments.

Yeah. I mean, it's a good thing. Well, so here's the benefit of doing this if you're going to go through the process of doing this. And again, you only have to do like that part once. You only have to make this prompt, you know, as detailed as possible one time because once it's set, then you're good to go. But when you tell Chat Chaptee who it is and to ask you questions about your idea, you absolutely will start to infuse your personal knowledge and personal experiences because it's asking you really good questions.

That's the one thing I've always been impressed with ChatsyipuT is when you tell it to ask you questions about this to get more out of it, it does a great job of asking you some powerful questions, not yes or no questions. Like, tell me about your experience with this or when did you first discover this. I'm like, well, let me tell you. And you just start, because you can talk about that stuff. If I said, tell me a story about this, you know, and you're like, I don't really know. But if I said, okay, what's your experience been with X, Y, and Z? Or like, oh, let me tell you.

And then you could go on for days. Yeah. That's nothing but helpful because when you're leveraging a tool like Chachapitia to ask you questions to pull information out of you then from your end I'm just giving this information but on chat you be teasing is learning how you talk and this kind of goes back to the authenticity of you know talking about what you're doing it's all about hey I I want to talk about this and so when you break into it it's it really is fantastic because it will give you something that sounds like you because it is

yeah it's taking your answers not not what it thinks it wants to tell you. Yeah, excellent. And I know this is not a chat GPT class. However, that is very helpful because I feel like people just get so stuck on that. And if that can be your buddy that goes alongside of you to help create more story-driven content, then I am all for it. But I think going back to step number one before we move on,

a lot of people may be still stuck on that one step before they're even taking it to chat GPT. And you might actually have yourself some block of thinking, well, I don't know what the emotions are of sellers. I don't know because we really overthink things. And I'm talking to myself, really. I overthink a lot of things. And so I want you to just think about what emotions, challenges, questions, roadblocks happened, all those things for your current and past buyers and sellers. lists those out, okay, and really think about not just who I'm trying to attract, because sometimes we're like, okay, I am trying to attract this person and you should be thinking about who's my ideal client. What concerns do they have?

What challenges do they have? How can I solve those? How can I make content that solves those? And I love how you said that in step one. But if you get stuck, think about the same exact thing you're saying, but think about what did they have in your past? What were past sellers, past buyers? What were those obstacles? What were those stories? What were those breakthrough moments? What were those ahas they had that you saw them light up? What were the panic moments that they had? Those are all emotions that trigger you

to pick up the phone, open your notes app and take that idea down that you saw. And that is going to be an emotion-driven topic that you can make content on and bring to chat GPT. Because I know for me, I don't always think of it in the moment. I'm thinking about it when I'm out and about. So make sure you document that. Well, I think it's so great, but as having a phone with you is you can take, oh, I just thought of something and I can obviously not where you're driving. Don't do that.

But you can take that note on whatever. And again, I like the reason why I like. Unless you're a Texas driver. Okay. Unless you're a Texas driver, then apparently they're on their phones. So when it comes to, we saw that a lot today. We did. We actually did.

But when it comes to, when we run out of questions, or I would say for agents who are newer and maybe don't have the experience to draw upon, oh, I'm not getting any question because I just started, you know, three months ago. Okay, yeah. Yeah. You know, talk to your family, talk to your, you know, your mom, your dad, aunts, uncles, anyone who's own a home and said, hey, can I ask you questions?

What were some things you were really excited about when you first came here? And like, oh, man, I was super excited about the school because we're here some really good things. Or I was super excited about the vicinity to the hospital because dads getting older. We've got to move in with us. And you could just ask, what were you worried about? What were you scared about? What were you really frustrated with?

And they will give you all that information. And it's like, okay, thank you very much. And basically you can just, you're just talking to people. It sounds so weird because, well, especially coming from me. But it sounds weird that, hey, if you want to make good content about something that's going to resonate, then you should talk to people to get information and get ideas. Shocking. Shocking.

We should connect with people. I get it. Yeah. All right. So what's next? I mean, so we got our emotion-driven topics. We've used AI to help us to generate some content. Mm-hmm.

What's next? We transform the ideas into stories by leveraging AI content. And we're going to maintain the authenticity, which means, going to sound like us because of how we use the AI. We're going to have it to ask us questions. So it's basically taking our answers. Let's talk about how do we measure the effectiveness of it. Like, why are we doing this thing to begin with?

That's kind of important. Okay. Yeah, that's why we're doing this, right? I want your thoughts on this because I think about metrics differently. I don't care about followers. Or subscribers. I just, to me, I've never seen or equated that to business. I remember, I always use the example of YouTube because, you know, we've seen a lot of real estate channels who, yeah, they get a ton of business.

But their actual subscriber counts, like, really low. Yeah, maybe a hundred. Really low. Yeah. They get a ton of business because it's about the views and the engagement more than it is about the followers. So, like, I remember back. Yeah, they might have. I'm sorry, go ahead.

No, back in the day. I was to say, back in the day, it was all about the followers, all about how many people like your business page? How many friends do I have on Facebook? How many followers do I have here? And it's just not a reliable metric anymore as far as getting you business. Yeah, I'm right there with you. I really do not care about how many followers I have if I'm not getting business out of it.

I want to be making a difference in this world. And I want to provide value and try. transform that into hopefully a transaction eventually. And if those things, that is the only metric that matters. So don't get caught up in that. I always tell people it only takes one, one person to see that video that day or whatever content you did out to be a possible lead. So we don't have to have the masses. Now, obviously, anything is a numbers game when it comes to marketing. So the more people you're hitting, I realize you're going to have a higher percent of your business. But you cannot count followers.

it takes just one to make a massive difference and could be one person could be a transaction that day that week and that adds up over time well here's what I wish agents would chase I see agents chase like the knowledge oh okay so when's the best time to post or you know when we speak about a topic it's like okay so but yeah I like this when do you think it's the best time to post or um you know when it's like all this as a say you You know what, I wish you would chase? I wish you would chase the content. I wish you would chase just, okay, I'm just going to put stuff out there.

And that's the focus. I think that sometimes I would always equate this. It's like you don't have to understand all the dynamics and how a chair was built just to be able to sit in it. Just sit in it. Right. Just do it. Just do it. And that's a whole different topic.

But it's, you know, the metrics that you should be looking at. Well, sometimes we get caught up in the details to prevent us from taking action. Oh yeah, totally, absolutely. I like, but I like what you said. It's like when we talk about real estate and to our coaching clients, you say, you know, you can't control the listings you're going to get. You can't control the buyer's going to work with you, but all you can control the action steps that you take, you know, to get those opportunities.

And that's the same thing when it comes to this. If you want to start making way more content, then that's the focus. You know, yes, I can look at it. We can talk about how do I, you know, just in a brief second, we'll talk. transition, but how do you measure the effectiveness of your social? You measure it by the comments that you're getting or the shares that you're getting or the actual inquiries that you're getting to your business. Or even like that's engagement, I think, is also a really tough one because it's like, okay, do I measure likes? Do I measure actual comments? You know, I would take all that

in consideration. I would even take views because to a certain degree, views is a form of interaction. I took, you know, time to watch your minute clip or a minute and a half clip or whatever it was, because I could have just scrolled, you know, when we're laying in bed, Amber's scrolling. And if I start watching her, and I'm like, wait, I wanted to, what about, what was that? Wait, I. You have your own. By the way, we are married. You just said when Amber's laying in bed, just in case you're a new viewer, he's not some creepy. just some dude wow that just got real personal

yeah that got weird like why do you have to say that I thought people knew people don't know okay well they do now yeah they do now so so I would say you know

be more be chasing that content as far as how many how much content you're putting out there and if you are starting to look at my being successful then you're going to know by are people engaging with your stuff are they liking your stuff

and so if you've been if you're that realtor this out there going, all right, well, I've been doing it and I'm not getting any business from it. Okay, they keep doing it. It's going to hit. It's the powerful thing about social media. I've been teaching social media for like 14 years now and it's always the same is you will start off with a pretty low trajectory for a while and then all of a sudden it just boom, takes off like a rocket. It has happened every single time with so many people. And you don't know when that's going to happen, unfortunately. No. No. You will never find.

out though if you don't keep going. I will say though if you are not getting any engagement that is telling you that's a red flag. Okay you're not resonating so it's okay if you have low engagement because you have low viewership right because you just haven't made it yet in front of everybody but if you're not getting a single comment or like or or you know then we're not resonating maybe it's because we're boring maybe we need to go back to the drawing board with chat GPT, maybe our topics are not resonating. So there is some tweaking you need to do. I don't want you to get an analysis paralysis by any means, but there is sometimes tweaking that you need to do. If you look like you are just reading straight off a teleprompter or if you are just like your

personality totally just leaves the second the camera starts, that's just a practice thing. I'm really excited to tell you about. You know, and I was pretty much that way when I first started. just a practice thing, but you don't need to be perfect. That's the great news. A matter of fact, to give you some encouragement, on a lot of the platforms, people would rather see authentic realness over perfection any day. And those are converting better. So when you're telling a story, it shouldn't be perfect. It should, it should just be like you're talking to your best friend and you are having a conversation. And so it doesn't have to be perfect. It doesn't have to be perfectly curated, feel free to practice and just be yourself.

That's so good. That's just good advice. Because you're absolutely right. And that kind of that pulls us into, pulls into our last is refining the strategies. And you're refining the strategies based upon what you're seeing. And I wouldn't do this every week. I would probably do this on a monthly basis where I would take a look at my content, whatever channel we're doing, and depending on how many posts you're doing, or doing one post a day or whatever. But if you take a look at it from a, if you take a look at like on a daily basis, like, I post a video, let me go run, see how many people like it. You know, let me go check it later on that night.

Let me go check it. You're going to drive yourself crazy. But if you take a look at a monthly basis and go, okay, here's all the content ideas that I had, you will absolutely be able to see, oh, this one resonated way better. And it's all relative. Like your amazing video was amazing at 87 views, but it's 87 views and everything else got like six or seven. And so even though you don't have the numbers, it's still significantly better. And so when you're taking a look at your posts, like you were saying, maybe you're boring.

And I mean that you're boring. Because you're not boring, but yeah. It's your topic is boring, which then bleeds into, okay, you're boring. Babe, okay, I know you want to talk about this. Topics that are boring that either people in our industry or other industries still do. You guys, because we're realtors, and if you know anybody moving to North Dallas, we're happy to help you. Let me just put that little plug in. Nice.

I know, right? We have tons of coaching clients and realtor friends all over the world, and we are seeing posts all the time. And it just cracks me up how most the content is like, today's topic is, what is escrow? And that'll be the topic. And it's like, nobody cares about that topic because they don't know why they should care what escrow is. There's no emotion tied to that. There's no story driven prompt behind that. And we've got to do better.

That's not going to convert no matter how smart you are about what. escrow is. And by the way, I know escrow is important and I know it's important that you know as a realtor what escrow is. But that's not what's going to pull in your ideal client. They want to hear stories that involve emotion. They want to hear about how you have helped a client overcome a major obstacle. And as I'm listening to that, I'm thinking, wow, when I go to buy or sell, I am using her because she goes above and beyond. She cares for her clients. She does not just put a sign in the yard. Look what this lady is doing. And there has to be some kind of story or emotion that that's what's going to help people connect to you. And also your personality. So don't

don't forget to let it shine, you know? Yeah. I like that. So good. So here's if I want to go back to practical steps. Practical steps. Take a look at your month's content. And you pick, here are my highest producing ones. And watch them again. And go, okay, what was I talking about it? How did I talk about it? Was there a story attached to it with the background? I mean, I like over-analyzing as it was the background look like. Was there music in it? What kind of music was it? And then for the next month, you can start to go, okay, let me talk more about that, but then let me also infuse some new stuff I want to talk about, some new story, some new emotion. Let me try a different, you know, set and go after that. And so what you're going to

have when we talk about refining your strategy based upon the audience feedback is that every month, you're figuring out what worked best. You're trying a little bit more of that and then more of something else. And then you take a look at again. And then you measure. And maybe some of the original content got even better. And like, oh, people are really resonating with this topic. Let me talk about a little bit more about that from a different perspective. And let me try some new stuff. And so it's just constant refining of what is really resonating with people. And you'll just get better and better and better at it. And that's versus like, it's a brand new month. I'm going to try a whole bunch of brand new stuff. Am I going to look at the past stuff I've done? Eh, why? And I'll just

try some new stuff. And I'm like, no one's resonating with me. I was like, why would I? Yeah. Well, and if you're new and you're like, well, I have no analytics, so where do I start? One of the tips that I would give you is to, you know, if you are on social media and you're trying to grow your platform on whatever preferred social media you are trying to grow your platform on with your content, as you're consuming on that platform, look to see. what is resonating well for them, and you might save that video. And if you see a bunch of people are connecting with that type of video, see if there's a way for you to adopt that to what industry you're in. So what I'm not saying is steal people's content. That ain't cool. But if you see that

somebody's doing something and there's a way for you to recycle that and translate it into your field where you have a new fresh take on it, but the other person gave you an idea. then that's a way that you can get started too because if it's resonating here it might resonate here again not stealing people's content but uh recycling it to what you do i think this is a brilliant idea i would also want to add don't steal who they are you know if if i remember what does that mean to you okay so there was this girl on ticot who was nervous and she had this crazy like She had black hair. She would always pull it up.

And she was like, okay, so she was a phenomenal storyteller. Do you remember her name? No. The way she talked in her pattern, she would talk a lot with her hands. And then she had a certain rhythm of how she talked. And then she blew up. She became super popular. And then I started seeing a whole bunch of other TikTokers just acting like her.

But it wasn't the same. And so if you see something, like a piece of content, you know, try out the piece of content, not the person giving the piece of content. Yeah, you got to make it your own. You don't steal that person's personality. That's not who you are. Well, but I think that's what agents make the mistake of, oh, that's resonating because of the way that that person is versus, no, they're just putting out some value piece of content that just resonated for a certain reason. And, you know, I've seen a rise of people showing houses, but they're like cussing and trash talking and, like, saying the most vulgar things.

I'm like going, it's getting a lot of attention. But if that's not who you are, please don't think that you have to be that way in order to get the... And if that's not who you're trying to attract. Oh, that's another very powerful thing about content that I think needs to be talked about. you will get who you are perceived to be online. Yeah, you are going to, your vibe attracts your tribe, as they say.

And so you are going to attract what you are being. Another way we like to say it is who is your ideal client and who do you need to be to attract them or who do you need to become to attract them. So of course, you're going to be authentic as you can. And don't steal. Yeah,

I'm with you on that. Don't steal other people's stuff in that. way and you can't be their personality style for sure nice that's a should we recap all right you do it let's recap what do we talk about today all right so we talked about picking an emotion driven topic pick an emotion and then you're going to tailor that content to a specific audience so once you pick your emotion you're going to pick who exactly are you talking to and while we just touched on buyers and sellers you can go even deeper than that I work with veterans okay proger what are veterans worried about What are they excited about? What are they fearful of? What have you?

So creating content for specific audience and then taking those ideas, leveraging a tool like ChatGBT, BT to help you turn that idea into a story by having it ask you some cool questions. And then you will maintain your authenticity with AI because, again, you are using your words and not it's in order to make the content yourself. And then we talked about measuring the effectiveness of your content by looking at the engagement that you're getting It's not about followers. It's not about subscribers. And then lastly, it's all about refining your strategies based upon the feedback that you're getting and maybe infusing trying new things.

So it's about grabbing what's working, grabbing a little bit of new stuff, and then continue to find that process. Ooh, a lot. Okay. Well, thank you, Jason, for all that insight. And we want to thank you guys. Jay, if you want, yeah, I'm sorry. I just cut you off, my bad.

That's right. all right you guys we'll see you next time bye bye bye