KGCI: Real Estate on Air - Elevating to Elite Winning Prestige Luxury Listings

Episode Date: April 16, 2026

Summary:Host Lisa B dives into the high-end real estate sector, focusing on how agents can break into and dominate the prestige property market. The episode centers on leveraging the "eXp Luxury" division, a specialized platform offering elite marketing, global syndication, and luxury-specific branding for high-net-worth clients. Agents will learn how to utilize international networks spanning over 24 countries and high-fidelity design tools to win more luxury listings and provide unparalleled exposure for multi-million dollar properties.

Hi and welcome to Let's Talk About Real Estate Podcast, the podcast for real estate agents absolutely everywhere. I'm Lisa B, and during this podcast we're going to be talking about everything real estate. What's working? What's not working? AI, automation, technology, EXP Realty, and absolutely everything to do with real estate. I'll have guest speakers as well where we'll answer your questions from the Facebook group, let's talk about real estate. So if you haven't joined the Facebook group, make sure you do that now, and we'd be happy to help answering any question. And again, welcome to the show. Hi, this is Lisa B and I'm from EXP, and today I'm going to show you EXP luxury.

EXP luxury is something that our EXP agents are able to add as a value add for our sellers in the luxury division. So I'll just share my screen and I'll show you what that looks like. I'll just go here and I will do the slideshow. So, EXP luxury is obviously a luxury division where our agents get to promote their vendors' properties on lots of different portals. So different luxury portals. So we have Mansion Global. We have James Edition, Rob Report, Unique Homes, Barron's Market Watch, Wall Street Journal,

luxury estate, upmarket plus 89 other international websites. Now, you can leverage what you've done. So you've got the credibility that you have when you've been in business. you've sold so many properties. They've been around for X amount of years. You can have what your company's done. Like, say, for EXP, it's 89,000 agents, 24 countries. We're listed on the NASDAQ.

So you can leverage all of those things. But why not leverage with some international prestige brands that have spent gazillions on building their brand and their prestige brands? So align yourself with the Rob Report, align yourself with Barron's upmarket Wall Street Journal. By becoming part of EXP, you are able to, to put those brands on your marketing. You can have as seen in the Wall Street Journal

on your four south sides, as on your business cards, you can have it scrolling along your website, all of these luxury brands that you've been seen in those editions of these luxury portals, which you have. So that's something, you know, think about the power of leverage in your brand. So these are some of the international brands as well,

so transcribed into many different languages. You get a dedicated listing website, video tour. So you would just go and do normally what you would do real estate.com, domain.com, all of that sort of thing. And then all you need to do is give expe luxury the copy and photos. And if you don't have a video, they'll make up a video. They do interactive media kits. There's weekly activity reports. There's monthly meetings. There's workplace chat groups that you can talk to. There's different companies that they're in partnership with. You got all the templates for the different branding. So as I said, you would still do all the normal advertising.

and then you've got a massive point of difference and ex-p luxury agents are not like every other agent. They have a massive point of difference. So to become part of EXP, it's only small annual fee. Ex-P luxury is only a small annual fee fee to do this. Vendors get $27,000 worth of value on each property. So vendors know their property is everywhere. There's no stone left unturn. And I believe that this will help our EXP agents sell property. It's everywhere. It's everywhere here in a plus internationally and on the luxury websites. It's going to help you sell property. It's going to help you list property.

So if you're able to say, look, if you listed me today, I can give you $27,000 worth of value and list you on all these prestige websites. That is a massive thing that other agents can't offer. Marketing templates, realistic pricing. So a vendor that's been on the market for a little while and then not getting inquiry. And it is everywhere. I think it's going to help them see that possibly their house is overpriced. And therefore, they need to adjust to the market.

keep listings until they sell. It's going to help you retain listings because why would a vendor want to leave if they've got $27,000 worth of value plus everything else that you've done? Showcase you as the go-to agent, build a huge database of international buyers and it's a massive point of difference. So where does it lead? Sales, listings, retention of listings, referrals, credibility and to help your database, help build a database of international local contacts. So it's not who you know, it's who knows you. And buyers become sellers. buyers become sellers. So show the buyers what you're doing with your advertising and everything, and they do become sellers. So the different templates are amazing. So for me, why join the XP

luxury? Credibility by association, the Wall Street Journal and all that, you've been able to use those on your websites, etc. Promote as seen on. You have a massive point of difference. Unbeatable offering. The value is $27,000 per property. Risk reversal. So say if you join me, you can have all of this marketing for free. Leverage an international brand. international brands, lots of them. With this offering, you're attracting people with money and they know other people with money. So buyers, investors could also buy other properties. Bires become sellers. So educate and impress your buyers with your marketing. Leverage your value proposition. If you listen to me today, I can offer you EXP luxury free. You're able to think huge.

So it's really, really simple to submit the properties for sale. You do it everywhere, as I said here, and then you just give EXP luxury, the photos and the copy, and they do it all on these different websites here. So they also give you in-depth vendor reports. It's extremely affordable. The value is incredible. International exposure. You get amazing catch-ups and community. The branding is 100% class and elegant. It allows ex-P luxury agents to have a complete worldwide marketing system. From a business point of view, you can have different divisions to your business. Use ex-p luxury to expand into luxury markets. Increase your commissions. You can think huge globally. use the leverage of EXP as an international company,

89,000 agents in 24 countries. You are not like everybody else a point of difference. So how to build your brand, obviously video marketing, promote on social media, despite a massive point of difference, credibility by association, promote that nobody else can do the international luxury marketing that you can.

Value $27,000 worth marketing per property, the growth to expand your business, luxury referrals, international programs. Where to start. If you're interested in this offering, please give me a call and I'll have all my details underneath the video. It is absolutely phenomenal and it's worth having a look at. So anybody that wants more information, please reach out and let me know.

Thank you. Thank you for listening to Let's Talk About Real Estate podcast. We hope you enjoyed the show. If you have a question about real estate, then please join the group on Facebook, also called Let's Talk About Real Estate. For those of you who are interested in EXP, please join us at 10 a.m. Brisbane time every Wednesday morning for EXP Explained. Thank you again for joining us and don't forget to subscribe to the podcast and see you next week.