KGCI: Real Estate on Air - Facebook Groups Expert: Marty Bahama

Episode Date: November 27, 2024

Oh, does anybody know who Kathy is down there? That's weird. Kick from studio. Yeah, I don't see anybody else with this. Don't know any, Kathy. Weird. Okay, well, we are live. We can just chat as we have some people hop in.

So, Marty, I've listened to you on, I originally found to you on Michael O'Malley in, his clubhouse, and I loved it. And now I'm in the buzz and I have a bunch of PBGs. But I was wondering where you are out of. Knoxville, Tennessee. Knoxville, Tennessee. Awesome.

Tennessee had a pretty good football year, didn't they? Yeah, I can see, I'm a huge fan. I've been a fan since probably about the 80s. But yeah, we had an exciting year. Just dropped the ball against South Carolina. Yes. I know. Lisa,

Happy New Year. Thanks for the comment. Cool. Well, I guess we've got five people on already. Two hearts. So I just will get introductions out. I'm Hallie Beeler McCrory, realtor in San Angelo, Texas,

and team lead, known for doing 90 deals a year in a small town. And definitely did that utilizing Marty's tactic. So excited to have him on today. And I've got my co-host, Casey Steyers, Miss Downtown Guru and Raleigh, North Carolina. But she is a North Carolina expert. And also, I mean, are you licensed in South Carolina yet? Not yet.

I need to work on that. Okay. You are in Florida, though, too? Not yet. I want to get that. Okay. Yeah. We're soon to be a Southeast guru.

Yes. I'm trying to cover. Hi, Joy. Thank you. coming on. And then we've got Marty Human, also known as Marty Bahama, because it's because you always have the Hawaiian shirts on, right? Usually. Most of the time. I'm kind of getting away from a little bit this year, so we'll see. I got a few. Yes. Well, and you are both a realtor and a lender, right? Used to be a realtor back in the mid-90s and in a process of getting my

license again, but been on the mortgage side since 2004. Nice. What's making you go back to real estate or like on the real estate agent side? Well, just to, you know, send some referrals out and, you know, having control so many Facebook groups, I constantly get people reaching out to me all the time, you know, want me to connect them to a realtor, you know, for either to buy a house or sell a house. So why not? Yes, at least for the referral game. Awesome. Well, we're so excited to have you on.

if you would, would you plug your, you know, your group and your book just right off the bat? Yeah, sure. The easiest way to find a book would just be it on Amazon. You can type in Marty Human or Marty Bahama. And it's the newest one I just come out with. And it's more of what I learned after a few years of messing with the Facebook groups is teach you how to use everybody else's Facebook groups to find buyers and sellers. But after a few years of using everybody's groups, I realized I could have been to create

my own personal brand of group. group, you know, so that's where the second book has kind of come from. But yeah, you can reach out to me on Instagram and under Marty Bahammy anytime. I mean, you know, I've trained a lot of realtors and I have now for years ever since 2018. And, but I've been training loan officers, you know, since 2004, but stumbled across the Facebook groups right around 2014 and be using them ever since. Love it.

It's about nine years now. That's awesome. I love it. Yeah. So, um, I guess can you? you just kind of give us your journey from when you got started in the real estate industry and then maybe touch on like 2014 when you got into Facebook groups? Yeah. So for me, it started out as is working for a blue green corporation in the mid-90s

and end up getting my real estate licenses and going to work for Coldwell Banker. I didn't last. I'm like the 80%, 88% of realtors out there. It didn't make it to two years. I made it about a year and a half before I finally got out of the industry. and found my way into the mortgage world around 2004, and it just blew it up. I mean, it was 10 plus loans every month. And next thing, you know, a year into the business, I become a branch manager and I was teaching people how to do the same thing.

But it wasn't. I got out of business for a few years, you know, between 2008 and 2012 and then got back in it. And after a couple years being in a business, a friend of mine reached out too much and said, hey, let's, let's open their own branch up. So we opened a branch up. And that was right around the very beginning of 2014. and we had already started off buying Lending Tree Leads, Lower My Bill Leads, trying to reach out to realtors and say, hey, look at me.

I'm a great loan officer and doing some radio advertisement. And in about six months after we opened our branch up, is when I stumbled across the first Facebook group. Where most people either get introduced or stumble across Facebook pages, I didn't have a clue even at that point what a Facebook page was. I just happened to find a Facebook group. And I had right around 2,000 or 3,000 people in it. I went out there and I made a simple little post, you know, trying to find people that want to buy a house.

Next thing you know, that post blew up. And so for about, well, ever since now, I've did 2014 all the way to now out of all the branches that we have at Southwest Funding where I work at, whereas there's only a few branches that doesn't pay for advertising. We're one of them. And we grew from one little small branch to now we've got about 10 different satellite branches out there and all from the Facebook groups. But it wasn't around to 2018 is one of the first. I first wrote the book, teaching realtors how to do this to and loan officers.

And what spark that is is I had a realtor reach out to me. She said, Marty, I see you all over Facebook. What are you doing exactly? Because I don't have any luck with Facebook. And I said, well,

I use the Facebook groups. I don't, you know, just go in there and I create discussions in these Facebook groups. And I said, try it out for a week. I said, let me see what you do.

So I kind of watched her. In about seven days, five or six, seven days she had, she got on Facebook and went into some groups. And she did pretty much the same thing that most realtors out there do is, hey, look at me. I'm a realtor. You know, here's a beautiful set of keys or a beautiful house. And so it was a Saturday night. She reached you out to me.

She said, Marty, I'm not having any luck of these Facebook groups. And so I got on the phone with her and I said, okay, I said, I've been watching you and I see what you're doing. I said, now I want you to do what I do. I said, go to a Facebook group, create a simple discussion and says, hey, everyone, I'm a local realtor here. I finally found Leonard and go down to a 580, school FHA 600 USDA who wants to buy a house. Well, I didn't realize it while I was talking to her, but she went ahead and made that post. It wasn't even one minute after she made that post.

She got a message from a guy named Troy Swartz. And I just remember this because it seemed like it was yesterday. But we closed that guy's loan about a month and a half later for $180,000. And then I realized at that point, well, Lord, I can I can teach all kind of realtors how to use these Facebook groups, which is absolutely free. It doesn't cost you anything to do. And you can find all kind of buyers and sellers out of these Facebook groups. So I realized especially me being a realtor who didn't make it in the mid-90s

because of lack of reach, lack of drive, lack of knowledge, you know. But over time, it just kept getting, I created a Google classroom that I built it in the very beginning of 2019 and basically it just teaches people. They learn it their self-paced because everybody's a little different as far as how fast they learn, what they want to learn, but it just teaches everybody about these Facebook groups, how to use everybody else's Facebook groups, how to create your own personal branding group, how to buy Facebook groups, how to use Messenger groups, and also teach a little bit about the mortgage knowledge, too, because there's some things that I think that realtors should

definitely know as far as different types of loans out there. And also, too, we've got all the posts and posts you can use. And exactly, I even go to the level of having those messages people needs to send out, you know, to keep it short and sweet, less stuffy. So basically to help people convert. Not just find clients, but also to convert to clients. Right, right. Yeah, that's what I've seen going through your course. I love it because you literally have everything step by step like through closing.

It's awesome. So I've only done, I haven't ordered your books yet. I need to. I think they've already come out, right? The new ones already come out. Yeah, if you just go to Amazon and type in Marty Bahamma, you'll see the latest one. Now it's still in the process of me going back and forth with the editor because I got some more stuff I need to add to it. But more of that's on the loan officer side.

So as far as a realtor goes, this right here, this book would teach you exactly how to create a group, not a page. And I tell you the difference between what I tell everybody as far as what's the difference from a page and a group, Marty. To me, a page would be like somebody driving through my neighborhood here through the subdivision, maybe waving at me while I'm walking outside. but that would be the interaction that we would have. That would be it. Where a Facebook group is more like I invite them over to the backyard barbecue, now they're hanging out with me, I'm getting to know them.

So the interaction that you have between a group and a page is just not a day difference. Right. I agree with that. So which book do you recommend people reading first? The first one basically tells the story. And then even at the end of this book right here, so I would say this one first, because this one tells us. the story of kind of how it all happened. And at the very end of book, I've got basically an

outline of what you can do to get on Facebook in these groups and find clients immediately. And I've had probably, I don't know, like I told you earlier day, I have thousands of screenshots of people saying, you know, thanks to you, I'm succeeding in this business. I was able to making this business. I don't have to pay for advertising. I've had people tell me they, they completely turned off paying $5,000 to $6,000, $7,000 a month in advertising because of these Facebook groups. I was going to say, I'm not a monster Facebook fan, but I am a monster Facebook group fan because all these other avenues that we have, whether it be realtor.com, whether it be door knocking. All these are just different avenues, just like Facebook groups and Avenue.

But Facebook group would be the interstate of all those avenues. It's just fast and straight to clients immediately. I agree. And it's just so much more leverageable, I feel like. And I was going to say, too, I'm in your buzz team, like the, the, the Facebook message group. I mean, and it's every day there's people talking about the success they've had. I mean, it's just, it's nuts.

I have to like mute the notifications and go back and love what I can because everybody's like, I mean, it's just, and it's not even like, you know, people talking about themselves, but then it's also other people pumping you up and giving you advice. And there's always like, so is James, and I see James on there. Is that your son or? No, James is actually my rule. name. James Martin Human. Yeah. So you have two accounts then. Yes. Yeah. I got one. One easy way to reach me as this Facebook group, I mean, Facebook to Marty Bahama Human or James

Humanitor one. But I don't much care for the name James. I like the Marty Vader. So, I had to have a couple of counts. So, okay. So do you want to tell people the difference between the buzz formula online versus getting your book? Yeah. Basically. if they ordered the first book here, and this one you type in Marty Human, not Marty Bahama, but if you type in Marty Human on Amazon, this book will pop up. And it just

shows you an outline of like different posts that you, a couple different posts that you can use. But this is written back in 2018. Here we're five years later. I've got probably 50 different posts that you could use to find buyers. I had a realtor asked me one day, she said, Marty, can you help me

find sellers? And this is probably back in 2000 and maybe in 19, probably the middle of 2019. And I said, well, I've not ever tried to find sellers on Facebook. Let me try. So I got on Facebook and I created a poll in one of my groups and woke up the next day. I had 10 people telling me they'd want to sell their house. Some of them had to do minor work to sell their house.

Some of them had to do a lot of work to sell their house. Some of them didn't know if they could get pre-approved for another loan. But so I took it to a different level. The next day, I created that same poll in 10 different groups. I woke up the next day with over 100 people. tell me reasons they'd like to sell their house and give me reasons why they hadn't sold it yet. So I immediately switched over to not just trying to find buyers to also trying to find houses or trying to find sellers.

And then to get to a level of trying to find four sell by owners and we can use the groups to find four sell by owners. And so the book could give you just a little bit of outline, but actually joining the buzz, you get access to my Google classroom, but you also get access to that messenger group you're talking about that has hundreds of agents in there. and you get access to me personally. So I do a lot of one-on-one zooms all the time with people trying to help them. And everything that I teach people,

this is probably the most amazing part of all this, is everything I teach people is 100% mobile. You don't have to get on your desktop or your laptop to do this. We teach you how to do it on your phone. And I'm telling you, when you switch over to using your phone and using text replacement, we give you all the posts and all the polls, all your responses, all your messages and go into your phone. it makes life so much easier.

So much easier. So have you, I guess a question I have, so this has been really successful for me being in a small town. I'm in a town of 125,000 people. Do you see like better success in cities versus small towns or like pretty much same success rates? pretty much the same it really all depends on an individual drive and and the direction that people want to go since i teach so many different things about the facebook groups honestly and not to not to boast of myself but i feel like i know just as much about these facebook groups as anybody on this planet except for facebook himself they probably know a little bit more than i do but i know how to find the clients out of these facebook groups and and i've got facebook groups and pretty much and been in facebook groups in every state across the united states and in different countries and i've used these same posts and these same polls and these same polls from all way from California to where I had 10, 15 people said they'd want to sell her house for, you know, $2 or $3 million all the way down to Florida up to New York everywhere.

So it really depends on the individual. And how you want to attack the Facebook groups, like, for example, one realtor we have out in North Carolina, she only uses her personal branding group. She grew up from zero members to now since you've got like 6,000 members. And I think she says she closed 80 or 90 transactions since she's created her group from the beginning into now just out of her personal branding group, almost all her business comes out of there. But then I've got some other realtors and loan officers that typically just use everybody else's Facebook groups and pulls clients out of those groups and don't focus on growing their group

as much. So people attack these groups in different ways, you know. What do you, is there, you know, is it better to do both or would you? Okay. Yeah. And that come from where as, even on the loan officer side, being able to, because I used to close a lot of loans myself and I was using these Facebook groups myself before I started teaching everybody and started growing so much is, is I realized after about three or four years of using everybody else's Facebook groups that I should already had my own Facebook group. I should have created my own homes for a group,

my name and the title. Because it gives people a different way to find you. You know, if somebody searches, you're in, is it San Angelo? Is that where you're at? San Angelo,

yes. So if somebody was to go top that in and just maybe they're thinking about moving there. They go to Facebook and they type it in. Well, then there's a great chance if you've got a personal brand of a group with your name in it. Well, all of a sudden, your group pops up. Now they, you know, they associate you sublimely with a path to either buying or selling a house. And then I've seen the true value in these Facebook groups probably about 2016, 20, probably in 2015, when they started letting us ask three questions to all the new members joining the group. So a lot of times when you're joining the Facebook group, you'll see questions like, why do you want

to join this group or where you located at where my questions were geared toward towards trying to find people that want to buy or sell houses you know what what's stopping you from buying a house if you're not a homeowner yet credit income down payment didn't know where to start or are you planning on buying or selling a house this year just those type questions so it gives you an easy end to everybody wanting to join your group and these groups they become alive so as you start giving what we call the buzz kickstart and i've got like 30 different ways there's definitely not in that book right there. One reason you need to join the bus. 30 different ways to grow your Facebook group.

And all of a sudden, it starts growing by itself. Next thing you know, and I've got one myself that I started with crazy about it is it's called Tennessee Homes for Sell. Marty Heum makes Home Buy an Easy. Well, I put about 75 people in that group back in 20, I don't know, 18, something like that. And today it's got close to 5,000 of people in it. But I stopped.

After I put those 75 people in there, that's about the same time, I said, you know what? instead of me focused on trying to close loans myself, I'm going to teach everybody else how to do this and how to create these personal branding groups. But even just putting those 75 people in there has now led to almost 5,000 people. And those 5,000 people get to see me. They get to see the questions I asked.

They get to see any post that I pin to the top of that group as an announcement. So it's just so much easier to reach people that way. And I'm sure it's all consistency game like everything else is, like being consistent and engaging with people. Oh, yes, definitely. It's about building relationships.

At the end of the day, I'll tell everybody it's really about your reach. These Facebook groups will expand your reach better than anything I've ever seen before. And it's about having that ability to build a send a message and in that message to build a creative relationship. You know, and that's what it's all about is we had one realtor in Jackson, Tennessee, that he, after maybe two and a half years of being a bus team member, he had 18,000 direct messages of real people.

Real people, real heartbeats that want to buy our sole house. And this guy has had several months where he's closed 10 plus transactions a month face to the buzz. Gosh, that is crazy. That's, I mean, just amazing. A lot of changes in numbers.

And it's, I mean, it's essentially free or very low cost, you know, depending on what route you go. But it's like doing, I think, I love the Facebook groups because the leads are so much better. And I'm not paying near as much as if I were doing realtor.com leads or Zillow leads.

You know, the ones that I think a lot of new agents can get trapped into, you know? Oh, yeah, definitely. So when you're a new agent, you've got to do that, it's hard to pay that money for advertising and then still not really know the business that will. You know, and then you've got to try to learn the business at the same time

and you're getting sucked out all that money. So, yeah, it's definitely a, a lot easier and it's free. And I don't charge much, you know, for me, I'm pretty laid back. I charge a one time fee of $495. I let a lot of realtors pay half a vote up front and a half when they close the deal. And then for new agents or any agents that's been in a business less than two or three years, I usually on charge them $10 a month.

And me being that cheap, only charging $10 a month, a lot of them, the attitude is like, well, it must not work if it's on $10 a month. But this is not my business. Southwest funding on the mortgage side in my branches. This is more of a hobby and more of a passion because I didn't make it as a realtor. I know how tough it is. You know, so I'll make it as cheap as possible. And plus two, I enjoy it.

You know, I love helping people. I love that. Go give her. Yes. So we had someone drop a question. Yeah. So please. Yeah.

Yeah. I'll go ahead and give you some great examples of Pam. And that is, I use the buy-sill trade groups. So a lot of people, when they first start talking to me or they start hearing about these Facebook groups and they're in real estate, they automatically think they're in realtor groups. Well, I don't, what kind of realtor groups are out there? Well, I use the buy-sill trade groups, the homes for sale groups, the apartment for rent groups. Those groups are by far the best to find clients in.

You don't think about a buy-sill trade group being that great of a group, but I promise you, if you stay away from marketplace, so when you click into a group where it says, what are you selling, that's not where I'm at. Right above that, there's a little tab to start discussion. This is all about starting discussions. And then not only starting discussions, but realizing that I can go to a Facebook group right now, any buy a cell trade group, and I can say, hey, who wants to buy a house? Message me.

And I may get some messages. I may get somebody to say B. But if I say, hey, who wants to buy a house, comment below, all it takes is one person to comment, me send them a direct message. I don't answer anybody's questions in front of anybody else on Facebook. it. I send them a direct message. Now, I've got a direct link, which I've told many people that I think that direct link to somebody through Messenger is about a million times stronger to me giving somebody a business card because they will find you. They'll come back two or three

years, four years down the line where they would have never found your business card two or three or four years down the line. But just being able to do that and having, and then go back to your post and saying PM sent, it creates what we call it a buzz. And next thing you know, you might get 50 comments. You might get 100 comments. You might get 200 comments. But yeah, any Byself Trade Groups, by far the best ones to look for out there. Yeah, and they're, I mean, I don't know about other cities, but San Angelo's are very active. You know, there's people, people post, like, so I own a couple. And, I mean, the ones that I have, people are posting in them maybe every, like, three minutes.

And it's, of course, it's a lot of, like, junk and stuff, but people are definitely monitoring them. I think Facebook does a good job of, you know, if someone you know that you're friends with, like post something in a group, you get a notification. So that definitely helps too. I've had people tell me all the time. They see my listings just from like I'll share my listings. And Facebook groups, that's not what you teach. But I just, I happen to do that as well just for extra reach.

And just even having that feature, you know, people not even in the market see it and tell their friends or, you know, tag them. So I think Facebook does. Go ahead. No, you can go. I was going to say you also brought up a great point. You said you have a couple of groups. You know, you have control of a couple groups. Well, you know, I started buying his Facebook groups and picking them up for free back in 2017, probably three years after I started using Facebook groups. And having control of a Facebook group that has 30, 40, 50,000 people in it can be life changing because all of a sudden now you have a banner that you can.

can put your information up top. And every day, like you said, that Facebook group is getting, it's getting posts. It's getting people to want to join it every single day. They get to see who you are. And now a sudden they know you're a path, theater buying and selling a house. But also, too, having control those groups like that, you're able to do so much more than just using everybody else's Facebook groups, including your PBG, your personal brandy group.

When you grow it up, you know, when you grow it to 1,000, 2,000, 3,000 members, there's so many different things you can do like create welcome posts. You can create an intro message that automatically gets sent to everybody who joins a group. A welcome post welcomes all of new people every two or three weeks that join your group. You can take all your posts, pin them to the top as announcements. And then you can also tag everybody into that post. The next thing you know, you get so much more feedback that way. So yeah, control on Facebook groups is definitely a strong plus.

And it'll have to be a lot of Facebook groups. You can have one Facebook group or two in your, in your hometown because, you know, realtors are a little different loan officers. We cover the entire state. So, you know, I might cover from Memphis all the way to Bristol, Tennessee. Where a realtor most of the time, you're usually covering about a one and a half two-hour driving ratio, you know, but having a big group in that little section right there

that you have full control of is like having a billboard out there on the interstate, but about a million times better in my opinion. Yeah, absolutely. Absolutely. Okay. So Pam said, okay. thank you. What is a good first group to start? So maybe would you say like like depending, let's say San Angelo for example, like buy rent, sell San Angelo, Texas or

well, if you're just going to start a group Pam, it all depends on your location. And let's say you're in Knoxville, Tennessee. I use that for example. I would create a group called Knoxville, Tennessee homes for sale or even homes for sale slash rent. Even though you're not really messing with renters, you want people to join your group. And if they rent today or rent this year, that's, that's okay. Because hopefully in two or three, four years down the line, because you got to think about longevity, you know, longevity and the bigger. So I tell everybody, as a matter of fact, if I was a realtor and I was in Knoxville, I wouldn't have Knoxville Tennessee Group. I'd have East Tennessee. Because if it's too far out of my driving area,

guess what? I'll work that referral program. I'll get my 25, 30 percent off the referrals. So yeah, It all depends on your location, but I would call it a homes for sale group. And I would also have your name and a title because you want another way to people to know that's your group and to be able to associate you with that path to buying or sell in a house. Absolutely. So would you say if you do get, you know, in a bigger area, is it better to niche down? Like I've seen, you know, like in Texas, we have like Texas ranch. for sale or Texas horse properties.

When you get in a, like if you try to focus on a bigger area, I mean, if you're a realtor, I guess if you're a lender, you can work any, but as a realtor. Personally, I would definitely try to focus on a bigger area because it's going to make your group grow better. Yeah. You know, I've had one bus team member out in Texas. She's close to, yeah, she's in Dallas.

And she's grown, she's grown her personal branding group almost 20,000 people, right around 22,000 people. But she used a whole. the whole area, you know, that Dallas DFW and surround and then she put like maybe apartments to rent and something else into the title because the great thing about the Facebook groups is you can have a long title. It ain't just a short title. It could be a long title to give you more, more area to put more stuff in there, which is going to be able to attract more people. So, so yeah, so like for Pam, as far as the southwest suburbs of Chicago, I would just say

Chicago. I'd want it all, you know, because like I said, we're that referral program. Yep. And we've got Silas here too. What are some pitfalls to prepare for in these groups? I would say the biggest pitfall is if you're creating your own group is, is it don't, it's not going to go from zero members to a thousand members overnight. It's going to take, it's going to take a little bit of time. It's going to take, it's going to take some drive, you know, in consistency. That's the, that's the biggest thing. And Facebook has actually changed a little bit where in the past, I could create a post. And I go to a group, I've never been in, I can create a post and that post will blow up within seconds.

I would have realtors and loan officers on the phone saying, oh my gosh, oh my gosh, I can't believe this. This is amazing, you know. Now Facebook has made it where just like everything else out there about algorithms, but it's also too about consistency. So the more you post on Facebook, the more Facebook is going to let your stuff be seen out there. The more they're going to know you're real.

That's the first thing I don't want to know. A lot of people will go from like zero to 60 and three seconds, like they're driving a Tesla in these Facebook groups. and sometimes Facebook will stab you on the wrist and say, hey, are you, are you already human? Are you real? You know, because I'm not used to you doing all this. You know, usually you're just searching.

You're not posting. You're not doing anything. So that's probably one of the biggest pitfalls is being consistent. And when I say being consistent, at one time of our life, I would tell people you need to be posting 30 times a day. You need to post 10 times in the morning, 10 at lunch, and 10 at night. Now I would say five times a day. If you can make five posts in a day or if you can create five polls. And the difference between the two is, let me kind of break this down for you real quick,

is if I create a post out there, hey, everyone, I'm a local realtor here who's looking to buy a house. I work with some great lenders named Marty Newman. Comment below. Well, if I created that post, as soon as somebody comments, I'm going to send them a message through Messenger. And then I'm going to say PM sent, PM. And they're going to expect that message. But if they create a poll out there, and one of the great polls that we love to create, and it's an easy poll to find buyers, is what stopped me from buying a house?

Credit, income, down payment, didn't know where to start. That's going to be your options you put below that poll. And you're going to have all kind of people click those options. I've had over 100 people in a day, click those options on one little poll I created. And then now it's on me to send these people friend requests, to send them messages. Hey, thanks for clicking my poll option. you know, you say credit's a problem, do you have anything financed right now? It's all me to send that message and to start that relationship.

You know, so that's the difference in the two things as far as I usually teach people, but also too, like I said, there are things like finding four-sell by owners. It's easy to go in these groups, hit the search button, look for a house for sale. Next thing you know, and I had a realtor out in Houston, Texas, named Marina. She took my advice on this one day. So she's like, I've never tried that for them. I'm going to try it. She searched for a house for sale.

She commented on it. She even invited them to let them post their house in her personal branding group. Well, she ended up being the seller for that person, as far as their listing goes. But that person was so appreciative of her doing that, she let her be the buyer's agent on her next house, which is like $700,000 plus. Yeah. It's amazing. I love it.

Okay. So quick question. When you said posting five polls a day, that's in different groups. not in the same group, correct? Correct, correct. Okay. And you kind of based that too off of people say, well, how many times can I post in a group?

Well, if that group's got 25, 30,000, 40,000 people in it, you can post in that group every day as a discussion. Fly under radar. Usually the admins don't care about discussions. What they don't want to see a lot of times is websites, pictures. And here's the great thing about that is, is pictures don't work.

Pictures don't bring in clients, It's like a lot of realtors and loan officers think they do, insurance agents. Everybody out there tends to go to that same path. Let me put a meme in here or let me put a picture in here. But a lot of times that kind of scary people think it's an advertisement. So we just learn how to advertise what I advertise them. But yeah, post those five polls in five different groups or the five posts in five different groups. So I think we kind of answer this possibly.

So Silas said if you are in multiple cities, should you create multiple groups per city? I mean, maybe you could do multiple groups and then have one big group for the whole area. Well, the problem with that mentality is or that thinking is, is, okay, so if I, let's say I want to create all kind of different groups around East Tennessee here or different cities. Well, you still got growing. You can create them all day long, but it's still going to take some time as far as growing those groups goes. And then if as far as the, so I've got to. some people that has multiple personal branding groups, multiple homes for sale groups. And Pam, I would still, whether you want to target just buyers or sellers, Pam, Chicago

Homes for Sale is great. And if you don't want to mess with the buyers, hey, that's okay. Just try to send them to try to refer them out. But yeah, there's nothing wrong with that. I would have your whole name in there, though. I don't want people to know your whole name. So that way, when they, they'll know to call you because there could be a lot of Pams out there in that area.

Absolutely. So if people want to find you, they can go find you on Facebook. We put your Facebook page in our link tree. And you know what? I'll post that in the chat as well. Yeah, I have a Facebook page under Human Energy Buzz or I've got a few Facebook groups out there. I use like one's Facebook group marketing for real estate agents and loan originators. Or you can just message me directly anytime Marty Bahamie Human or James Human.

You know, I don't like that name. You can message to your one of those two accounts. I just friend requested you on all of them. So I look like this. Awesome, awesome. Do you still have, is it Don working for you? Yeah, Don Marie is my assistant. She's the one who usually whenever somebody signs it to be a boz team member,

she'll usually be the one who gets them kind of into our, because Google Classroom is pretty protective as far as making sure they keep our sub-profit. So they'll usually text it Gmail in-in-in-in-in-G-mail to get access to it. And the great thing about that Google Classroom, like I tell everybody, is you kind of work at your own pace. You could go to different sections in there and you can see if you, hey, I just want to buy a Facebook group. So this is where I got to go to do that.

I just want to know all the posts and all the polls. How do I find sellers where this is where I go to find that. But yeah, she kind of helps me out as far as getting everybody started. And then I do a weekly Zoom, usually on Wednesdays or Thursdays at 4 p.m. Eastern. And also two unlimited one-on-one Zoom. So I'm a workaholic. I'll be on a Zoom at 8 o'clock in the morning.

And I might be on one or two at two in a morning. and not time, so I'm like, I'll work. Love it. Love it. Okay, I'm working on getting, I'm just sharing our link tree. Just give me a moment. Casey, did you have any comments or do you see people doing those in the Raleigh area? Yes. I mean, there are a few agents that are doing them, but I think what he's saying might put us ahead of the game.

Yeah. his stuff is not something I've been familiar with but it's something that while he was talking I was trying to look at it and play around so if I have been questions so link I just got a one of my best friends who got me in the mortgage business back a long time ago is in Raleigh, North Carolina he just got his license working for EXP okay what's his name? Joe Delbridge

nice so familiar not yet because he called me day three kicking my brain. He goes, okay, Marty, how'd I find some buyers and sellers? I need to know him. I need to send him this listing I have. It's a town hall. So Pam said, what are the details about your group? You've already mentioned some. Are there any other details that people might need to know? You know, it's going to work. It's got a 100% success ratio for people who actually put it in action. You know, it's a matter of this.

You know, I've had some people say, well, this is not working. Well, let me see some of your posts. Let me see some of your polls. The great thing about when you're part of the Buzz Team group is, I'm going to give you messages and responses that's going to help you convert. So it's one thing. At first, I was like, okay, everybody, here's how you find the clients.

Well, they found these clients, but then they still wouldn't convert. Well, let me see some of the message you send to people. So I kind of help you tweak everything all the way from your post. post your polls into your message and your responses. And just make it very, very systematic, very easy. It all goes into your phone, no matter if you got an Android or an iPhone. It all goes in there. We use text replacement and it makes life a patient.

As a matter of fact, I've had a lot of people, just a text replacement alone has definitely changed your life. And they use it even outside the Facebook group. See, I use it. I got one from typing a couple letters. Hurry up and get your butt home. You know, so it's, you know, as far as being part of our group, you're going to become part of a group of a bunch of realtors out there in different states.

So you're going to be able to see what they post or see what they comment, like how I said earlier about them going into our messenger group. And in this leaving messages like, hey, I closed on this deal. I had Ron Day the other day. They said I was closed two million dollars in sales last week, thanks to the buzz. But you'll also see some posts and polls that they've come up with. And some feedback from them too. So it's kind of we all work together because I always tell her.

everybody, hey, there's the next best poll is out there. The next best post is out there. And sometimes it's one of our bus team members that comes up with it, not just Martin human. You know? Yeah. And thank you, Joy, for saying you about my screen. That is freaking amazing.

I love it. Yeah. And I love it too because you kind of show how you can use, like Facebook has features where you can kind of have your own mini CRM, you know, within your workspace there. and it's I personally enjoyed that part too on top of the specific data that you give

but the talk that you can kind of buy me a cheeseburger a month it's not even a good cheeseburger anymore it used to be a good cheeseburger now it's like a cheeseburger from like Wendy's or Burger King but 10 dollars a month and you get the best training and Lord just a lot of training I train as far as like teaching people about the loans

what the types of loans just some of that training right there by itself was worth $10 a month, not counting, hey, I'm going to teach you how to never had to pay for advertising ever again. Hey, okay, so links to Marty's group. I just have Marty's Facebook page, but let me see if I can pull up his actual group. It's human buzz, right? Human energy buzz is a Facebook business page, but my group is Facebook group marketing for realtors and loan originators.

Let me see if I can pull that up and send it to you real quick. Okay, I got it. Got it? Yes, and I will post that in the chat. Thanks, Marty, or, Marty, Molly for the comments. Let's see if I'll send this to you to this, make sure there's a route one. Okay. I'm sure it is.

The one I pulled. Yep, that's the one I posted. Perfect. Perfect. Yeah, when you join that group right there, and just send me a friend request to Marty Bahama Human or James Human, and I'll send you a message. and then I'll get you into that group. That's kind of a training group I use,

but it's not really my ultimate training group. That's more of a group of saying, hey, if you're having problems, finding buyers or sellers, join this group and I give advice in there all the time to you. But being part of my Google classroom and part of our mission group with all the other realtors is definitely game changing.

Yes, and I'm going to put the, but I think if people want to join the actual group that you pay for, they reach out to you directly. Yeah, just message me. Yeah. That's,

that's interesting way. Okay. Perfect. Websites being redone right now. So it's, it's slow in, slow into making. I'm not,

I've always been, I've always been anti websites and I had one for a long time. And, but I, you know, I tell realtors, like a lot of realtors say, hey,

I need a website. I need a website. Well, I never have a Facebook group. You know, Facebook group is just, it's just direct. It's right there because you're not actually selling products,

usually, unless you got to listen. But you know, so where websites are more for products, this is more for interaction and reach. Joy, oh, Joy, he said to message them on either of his, either of his Facebook account. Marty Bahama Human would be perfect. Okay. And I put, if you go to the link tree I posted his profile, like the very first button on the top, that'll be Marty's profile to message.

But you can message either if you found them. Awesome. Casey, do you have any other questions? I think I got all mine answered. I think you've answered a ton of them. Now I just need to play around with it and then reach out to you because when I start doing it, I know I'm going to have questions. So for $10.

Hallie, you, how did you two meet? So I was listening to Michael O'Malley and Bobby Jones Club house probably like a year ago you were on Marty maybe and I immediately I was already working Facebook groups I've just found that they're really popular here in San Angelo so I was already working them so that clubhouse really resonated with me and I jumped on the opportunity to join the human buzz and I haven't even gone through all of the the Google classroom but what I

have gone through and what I have utilized has brought me a ton of of leads and for very cheap. Like I think I have three or four Facebook groups. Instead of building my own, actually I am building a commercial group now because I'm bringing on a commercial agent and some of my agents do do commercial as well. Just being in a small town. But the ones, the other ones I have, I actually either picked up from people who didn't want to manage them anymore or paid maybe like.

like a hundred bucks for, you know, a group of 5,000 people, which I think is, 100 bucks is nothing to reach 5,000 people, in my opinion. No, it's not. And I actually picked up one. The admin, I guess, was tired of being an admin and removed themselves. So it was like an open, you know, I was constantly in there, like, posting stuff and realized there was no admin and just picked it up. And it was like a group of 30,000 people.

So I think just kind of paying attention and being consistent in those groups as it definitely can pay off, even in ways that I didn't even learn in the group. But I just saw that it was like, make yourself an admin. I'm like, okay. Here we go. You're right about that. So I've had a group in Jackson, Tennessee. I tried to buy off a lady. He had 25,000 people in it.

And she went and sell to me. She said, Marty, you're going to meet the biggest favor ever. Please just take this group, you know. And so because some people don't know how to work the groups, like I've got full control of groups, probably 200 plus groups. I'm not stressed. I know sweat coming off his head right now. You know, I'll learn how to let the groups work for me and without me having to babysit them.

That's what I teach people to is to have people running your groups for you. And you still get to pull all the clients out of it. Yep. I have, I just started having my assistant help me. Do you recommend like when you, people join your groups like messaging them like hey thanks for joining the group um like it obviously you talked about the welcome posts but when people join your group do you ever message them directly if it's like a specifically a buy rent sell group and say you know are you looking for

anything specific a thousand percent yes okay and the thing about what you realize is eventually you'll have so many messages just straight to down of all these different people. And that's what I said. That's why the messenger is so much stronger in a business card because we've had people reach back out to us three, four years later and said, okay, I'm ready. Like how did they find me? Well, they found me because they don't have as many messages as I do.

You know, they've got a few messages, and especially about homes. So that's the great thing about the messengers. You're tying yourself to this person directly. Yeah. So Pam said, Holly, what are some groups you've had the most success with? definitely the ones focused on on real estate but even posting um i mean this isn't what marty teaches but i've had success posting in other other groups um you know a listing i have in saying you know zero down payment available or um like kind of buzz terms like that or

you know message me about down payment assistance um and i think you would be able to really get a handle on some of those buzz terms or, you know, some buzz terms that might work from doing the polls that Marty says. Like, you know, what are who has the, if you're asking, you know, what's, let's say the question is. Right. Like, look at the income down payment. Yeah. Yeah. And also, too, like you said, I'm real big about the, I think the homes for rent groups and the homes for sub groups that other people's created out there, those groups are awesome. You know, somebody out here from Chicago, there was a, there was a, there was a, Chicago Homes for Rent Group.

And it's the homes and apartments for rent. And I posted in that group and had a realtor posting that same group too. And I remember my post probably got 100, 200 comments on it. And even hers, I remember her making a video for me, you're saying, I can't believe this. We're two weeks later after me making this one post in this group. And I'm still getting people to ask for info. You know, there's still comment on it. So now, when I say that I don't use.

like if I was a realtor, I wouldn't be using, like you got the new real estate agents group. You got different realtor groups out there. Those groups per se don't bring in the clients as near as good as like the homes for sale groups do. Right. You know, or the buy or sell trade groups. I think the homes for sale, those kind of groups or rent groups are just a little bit better or a lot better than the buy sell trade groups. Yes. It just sometimes it works out that the buy sell trade groups have more people.

So if I'm posting a listing, then it gets. it can get more eyes in that one, but I know the buy-sell rent groups are, are my targeted people, usually. You know, sometimes they already bought a house, but then even so at that point, they're a little bit more educated about it, the process, and can tag their friends

and say, oh, like, look at this, or... I don't know. Yeah, it depends, but... Yeah. They work. They weren't to the extreme. 100%. I was going to ask. Out of 100.

To be consistent. Exactly. Out of over 100 branches with Southwest Fund and me and my partner, I think we might be the only two, like, I guess you say, combo as far as partnership goes, but doesn't, we don't have to produce. We've not produced loans now and over, you know, since 2018, not had to originate loans thanks to the Facebook groups. And because not only do I teach people how to, a lot of realtors are into recruits.

are into recruiting other realtors. Well, guess what? I also teach that, too. There's many posts and polls I've come up with to be able to find other realtors and join your team just like I have loan officers. And most of our loan officers have come from Facebook. Yeah.

There's different groups out there. I did not even think about that. That's, and especially for, you know, EXP agents like me and Casey and the ones that you've talked about, that's invaluable or, you know, I mean, even brokers looking for people on their teams. So that's awesome. I'm going to put the link tree back up too so people can find that.

Well, I think the only, the last question I have, and I know you cover this in your group, but I think it's probably something that people are wondering about that are watching. Is it better to have your group private or public? Private. I was just thinking that. That's right. At one time, I would have said public. but Facebook you got to adapt to changes and over time Facebook has made a lot of changes and now

they let their public groups they let people that's not on Facebook that maybe on Instagram or different platforms they let them participate in a group and so now of a sudden your group kind of looks like a page people follow it instead of just join it so I won't and here's a here's a reality we all like being part of something part of some kind of group part of so private group you actually feel like you're more part of it plus it's easier to set your questions up it's just it's just easier now that it's private and you're able to keep the riff wrap out a little bit better. Yeah. And that's the,

that's the another thing I love about being in the, the buzz group, the online form. I'm definitely going to get the book to, but you're always like, I always get notifications about you updating things, changing things as Facebook changes. And we all know Facebook and meta change all the freaking time.

So, that's one reason the Google Classroom is so big is because, you know, when I see a change on Facebook, I'll immediately go in there. I want to beat everybody to the punch. So I go, I'll use it making a video on it. And I've probably got 100 plus, maybe 200 plus videos that people can watch that. Kind of either me showing my screen and I'm making a post or I'm sending a message or I'm creating polls or this video is showing, okay, here's a new change that Facebook is made. Mm-hmm.

You know. So another, sorry, I just thought of another question I had based up you saying that. I know you said that pictures and they don't really do that well on Facebook groups. But what about like videos? Like if I were to do a poll and, you know, people give me all the answers of why they are struggling to buy a home. Could I also post videos for education? Without a doubt. Or at least to.

You can do both. You can do. And I'll tell you what, really, because see, reels didn't exist back in those days, you know. And so now these reels have gotten really popular. I've got many realtors and loan officers that has told me they're closing a lot of deals just by getting on Facebook going live and creating a 30 second reel on Facebook and or a minute in a reel whatever. But also, too, I've got some realtors who have created a little short video, a little

introduction video. So whenever somebody wants info, they'll actually send them out little video instead of just send them a message. Someone just send a little video says, well, here's what takes to buy house. You know, it's credit score, you know, trade lines. And so they'll get a little more in detail on their video. video and they've said it's helped their conversion ratio out a lot. Because at the end of the day, at the end day, we've got to, in our world, we've got to close

deals, you know, almost all of us are commission only. We don't get paid unless we get a deal close. It's all about getting that deal closed. And we're helping people at the same time. So it's a perfect gratification. Exactly. Exactly. That's how I think of it too.

Well, if anybody has any last minute questions, uh, please put them in the chat. Casey, you got anything before we log off? Just one more time. Which page did you want people to message you on? Just my profile, Facebook profile, Marty Bahami, Human. That's the easiest way. And or James Human, either one of those two. They can, you can send me a friend request, send me a message.

Either one of those two. Yeah, which I've already done. Yeah, that Marty Bahamah human is perfect. Awesome. Maybe you're the newest member of the bus. Yes. I love it. I love it.

this has been a great first show of 2023 I think is right way to kick off yeah thank you for having on here that's awesome yeah no I mean if I can share the wealth and you know some awesome I do yeah I mean because this has been probably my like whenever people ask about what I do um you know to get clients or like what my hacks tips and tricks are the Facebook groups are my number one number one hack I tell people. So to have literally the expert on is, is unreal. Thank you. Thank you. I appreciate that. Love it. It's awesome. Thank you for having me on here. It's free and amazing. I love it. Yeah, everybody's saying great info, great feedback. So I hope we get you some new clients too as well, Marty. Yeah, for sure. Get some books sold. Yeah. And next time you, you know, if we'll give me back on

here again and I'll try to break down like the personal brand of groups, you know, go and go to those and more detail. Yeah. Because I really do think that it's about longevity. You know, at the end of the day, it's about thinking, hey, I'm going to be in this business a year from now, two years from now, five years from now. So I need, you know, how do I set myself to make it easier as time goes on? And that's what your personal brandy group will do for you.

It'll make things easier as time goes on. Yeah. Oh, thank you, Lisa. Thank you. Thank you, Kathy. Yeah, lots of good comments coming in. Cool. Well, thank you so much, Marty.

We appreciate your time. just more than you know. And we'll see everybody on next week. We're still working on our next speaker. We have a big one coming on. He may or may not be next week, so we'll let you know. But we will be on next Monday, 630 Eastern Time and 5.30 Central Time. And then they're on.

So look forward to seeing you guys next week and hope everybody has a good Monday evening. And thank you again. We have a lot of people. We have a lot of good speakers. Yeah, and make sure you let me know about that so I can help spread it out there for you too. Yes. If it's a new league or same link, which everyone is sending to me and I'll definitely get in from a lot of people. Perfect.

Thank you, Marty. So nice to meet you. Hey, thank you. You're going to meet you too. Have a great week, everybody. Bye. Bye. Thank you.

Bye.