KGCI: Real Estate on Air - Finding Purpose & Scaling Empires with Tiffany & Josh High

Episode Date: September 6, 2025

Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.Catch every episode in the series to get the full picture, and put these moves into play by Monday.SummaryThis episode provides a powerful exploration of how a clear sense of purpose can become the fuel for building a successful and scalable real estate business. Featured guests Tiffany and Josh High share their unique framework for moving beyond the daily grind to create an empire that is not only profitable but also deeply fulfilling. The discussion reveals how a well-defined "why" can drive your business decisions, attract the right team, and help you navigate the inevitable challenges of entrepreneurship with clarity and conviction.Key TakeawaysPurpose as a North Star: Understand that a strong "why" is your ultimate compass in business. Tiffany and Josh explain how having a mission-driven purpose can help you stay motivated, make better long-term decisions, and build a brand that resonates with clients on a deeper level.Building a Business for Freedom: Learn why scaling is not about working harder, but about working smarter. The episode provides a blueprint for building a business that provides you with both financial and time freedom, emphasizing the importance of building systems and leveraging a team to free you from the day-to-day operations.The High-Performance Blueprint: Discover the core habits and mindsets that Tiffany and Josh have cultivated to achieve their success. The discussion highlights the importance of consistency, accountability, and a commitment to personal growth as the foundations for building a high-performance team and business.Overcoming Obstacles with Resilience: Hear how a clear purpose can help you persevere through the toughest challenges. The episode shares real-life stories and insights on how to reframe setbacks as learning opportunities and use them as a catalyst for growth.Topics:Tiffany and Josh HighScaling empiresBusiness purposeEntrepreneurial mindsetReal estate coachingCall-to-ActionReady to build an empire with purpose? Listen to the full episode on your favorite podcast platform and get started on your blueprint for success! Ready for more? Subscribe to KGCI Real Estate On Air and grab the Always Free Real Estate On Air Mobile App for iPhone and Android. Inside, you’ll find our complete archive, 24/7 stream, and every Friday Focus mini-series—ready when you are.

Real estate strategy without the spin. Here's what you missed from this week's Friday Focus on KGCI, Real Estate on Air. This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham. What's up, everybody? We're here. Another episode, Wake Up to Wealth. I got two people I am super excited about to have on the show that are absolute,

monster operators at a bunch of different thing and really, really excited to have them because I know they're going to drop some serious knowledge. I've been in rooms when they've dropped serious knowledge before. Today, I've got Josh and Tiffany High. Thank you guys for taking the time to be on here today. Man, thanks for having us. Should we teach them that women come first?

It's Tiffany and Josh High, not Josh. I'm just going to see if you're going to catch that. Thanks for having us on, man. Yeah, so like you guys do a lot of stuff. And rather than me tell people what you do, why don't you guys tell us what you do? So we do a few different things. We've been in the real estate game for a decade almost. We started getting into flipping and wholesaling, though, about six years ago.

We do a little over 300 transactions a year on that end. We have built a small rental portfolio. I regret not holding a lot more houses over the last five years. Yeah, me both. And we started an education company about four years ago, but we started truly building it to scale the last two years. And we teach right now only experienced investors on taking their wholesaling and flipping business. And although we teach the whole full throttle business, we'd like to bring in people when they're at a stage where they're ready to stop being a fly-by-night company without policies, procedures, infrastructure, and coming from corporate background. we add that to their plate, everything with onboardings, HR policies and docs, ongoing trainings, etc.,

so that they can become a sustainable organization. I know, like, a lot of educators out there, they throw the word scale out there like it's sexy. I think a lot of people don't understand that you have to build a foundation first, and then you have to stabilize it with a team, and then you can scale. And so we fall in like the build and stabilize so that they can properly scale. And that's really what we've done on the education side and it's gone crazy last two years. Yeah, I think you made a point that a lot of people miss. I remember one of my mentors, Ryan Stumann, where you guys are speaking in his building tomorrow.

I remember one of the first conversations I had with him and he said, you know, people think scale is sexy, but scale means you got to balance a bunch of shit. That's why it's a scale. And a lot of people fall in love with, you know, it's sexy to scale, right? but they forget all the shit that comes to it, right? And so one of the things that I like to talk about, you know, on this show is how we get people to being wealthy, right? And that means a lot of different things. But I think you truly can't be wealthy no matter how much money you make if you can't be at peace with the business that you're running, right?

And I think one of the things you guys have done really well is you've scaled companies that run like companies. you know, what do you think, just, you know, walk us through some of that. Like, how did you get there? Yeah. And I know that's a loaded question. It's a very loaded question. But I think one thing that I see happen a lot with entrepreneurs, especially people in their first three to five years, is they hear that word scale and they go to hire these people.

Now they've hired this whole team. And unfortunately, they have hired all these people and they're paying them to do the job that they're still doing themselves, you know? So in order to truly gain that freedom. and that mental clarity, you have to truly replace yourself in every single one of those seats on the front line. And then after you do that, you have to replace yourself as the manager. And then, you know, you should have a leader over the manager over the frontline people. But in order to do that, you have to have a set of checks and balances to make sure that you have true accountability and people

are actually moving the needle forward. There's a whole process to that. But like long story short, in order to truly get to a point where I am saying, I love what I do every day, I can truly move the needle forward and not feel like I'm picking up all the pieces as the balls drop across the board, you have to build it the right way. Got it. A lot of times people don't ever grow to be the organization that can scale because they have a fear mindset. And a lot of times it comes from a knowledge gap or maybe a financial gap and they're scared to lose money. And our goal is to close that knowledge gap to help them understand what it really takes to get here.

And if we go back to when I got started, hopefully I don't get emotional telling the story, but I originally started Heals homes, you know, six years ago. And I left my corporate job, which I loved. I would go back to it in a second if I failed. And I didn't understand how to build a sustainable organization. I was doing what everyone else does. It was like, I just want to grow as fast as possible.

Any freaking person with a heartbeat coming in my door, I'm hiring. And then I woke up one day on a Sunday. And were we doing millions of things? dollars, yes, but that didn't matter. Like, when you don't hate who you're working with and you go into a culture that you're like, what the hell did I just build? And you don't even know, like, there is no chance of fixing it. You almost have to rip the Band-Aid off and start over.

And I don't know if I'm the only one that's been there, but I got two. I got a year or two in and I woke up on a Sunday. I'll never forget. I bawled my eyes out and was like, I can't keep doing this. I walked in and built something that I hated. Yeah. And I was up one day. day low. I was going through anxiety, panic attacks, depression. And I called one of my mentors

at the time, Mark Evans. I don't know if you know Mark. Yeah, I do. So Mark, you know, he goes, let's talk through this. We walk through it step by step and he goes, Tiffany, you have no other option. He's like, tomorrow you're firing three-fourths of your staff. And that was like heartbreaking for me because what motivates me personally is no longer money. It's career pass. It's building people. I know that if I can elevate people to be their greatest potential, the impact I'll have on the world is 10x what I could do by myself. And when I knew that I had to go in and I felt it was my responsibility that I impacted that many people. And I let go of three-fourths and I ended up attempting suicide that day. Jesus.

And I ended up in the hospital for a week. And I got funny stories too when I was in the psych ward. But I was in the psych unit for two days. and you got some good drugs for sure. So actually I got a whole stories of that. But I didn't really like talk about this until last year because I finally got enough help that like I'm overpassed in. If anyone wants to judge me and then go for it. Yeah.

But meeting people in there and going through the process and I got a lot of help the last two years to make sure I never fell back in that trap. I realized what was important to me. And so many educators out there push people to move at a speed that is. is not realistic and then you make all these poor mistakes. And ultimately when I came out of that, I was like, hell, fuck this. I'm going back to my job. Like, I don't want to deal with this anxiety attacks, whatever. So I call my father at the time.

I said, Dad, I got to move home. I'm done. You know, I've got, I think I had like 15, 20 grand left. And he goes, no, you're not. And he was like, you just spent two years learning what not to do. And now you know what to do and you're going to keep going. And so I kept going. And I said, well, if I got to do this, I have to rebuild everything.

And so I built system after system, process after process. And at the time, God speaks in crazy ways. But I go, I need someone to help me rebuild all my systems. And someone at the time referred me to a guy by the name of Mohammed. He's overseas and he had two employees when I met him. He has 250 employees now under one roof. And he supports my whole student community now. We built one process after another.

We came out of that, and we had a family friend that came in who built multiple phone sales teams that were to millions of dollars. Thankfully, he's a family friend. He came in and built all the processes and procedures that we do today in scaling up our company, and he really taught us how to build the organization to last for 30 years. And so that was an invaluable three months that I paid for to learn what we do today. and I happened to go to church a year later. And I started making big money for my first time. And I'm sitting in church.

It's Legacy Month. And I didn't know what legacy meant because I knew what tithing was. I didn't know what legacy meant. So I felt like really called to call pastor. And I'm like, can we go to lunch? Like, I don't know what this means to me. I've never had this kind of money. And I'm sitting there.

I tell the story of what happened. And he hands me a book. And he was like, read this. book and the guy that was the legacy pastor for the biggest church in Texas to this day, or Louisiana, I think. Louisiana, Louisiana. Lee Dominique. Yeah, he wrote this book and he sold like the car auctioning online business. He patented that, I believe, and sold it for like $100 million. And he came me a book and he goes, you'll be called to figure it out. And so that night, it was like December 31st, you know, I'm trying to write it off too. And I wrote the biggest check I

ever wrote to God that day. And that was like the first time I felt, holy shit. Like, this is what wealthy feels like, like giving this away. And the next day, a relationship I've been trying to form for two years called me and did a deal with me that day for $165,000. And I just felt like I'm on the right path and I'm doing the right things and I need to do it at a pace that builds a sustainable organization because God's telling me to do that. So I kept going and we and we've ignored the crowd. Like we have so many people that come at us with partnership ideas and businesses and why aren't you doing this? Why aren't you doing that? And it's like, no, I'm here to build an empire to $50, $100 million in the next two years. And if you distract me with that idea, we're never going

to get there. And I just like I learned a lot through that what I call the crash. That's what we term in my office is we talk about the crash. And a lot of entrepreneurs go through that. So while I was at church, and then while I was going down that rabbit was, or that hole was, I blacked out in church that day. And I go out to my car and Josh,

like, what's on your mind? I go, man, when I close my eyes, I open it up and I was standing on stage in front of a thousand people. And I said, I feel like he's telling me that I have to go help people not go through what I just went through so they don't lose their life. Yeah.

And the next day I started education. and I've just had a mission to live out whatever he's trying to have me live out and I just said if I'm going to do this I'm going to do it the way he told me to do I'm going to build it slowly the right way, build it so I build the team, the leadership,

culture, core values and build it to an empire at his timing. And I think it's just all about focus. We've been really good along this journey about not chasing shiny objects, not chasing every thing that comes at me that I think makes money.

And it's got us to be able to build millions of dollars a year to because of the sheer focus that we've gone through after that crash. Yeah. Dude, I don't even know where to start as far as unpacking all the things you just said. I think number one, I think the story that you just gave as powerful as it was, one of the gems in that is, I think the biggest false narrative that so many people have is, if I make a certain amount of money, I'm wealthy, or I'll feel good or whatever. And from my own personal experience, you know, the first time I made a shit ton of money,

I was like, I just feel empty. You know what I mean? And so I think a couple of things. I think that the one thing that you said was you were on a path to wealth, but you're on the wrong path. And I think that that's the thing that a lot of people don't get or understand. They get blinded by the path. And then the other thing, I think you said, is, you know, stress, anxiety, all that shit is real when you're an entrepreneur because it's all on your shoulders.

I think it's amplified when you lose focus. I think to your point of when you're chasing this and chasing that, I mean, at the levels that we play at, the thing we got to do a lot of times every day is say fucking know a lot, which being an entrepreneur, it sucks saying no, because we just, no, we're not wired that way, right? But, man, that was powerful. I never heard you say that. I never heard you tell this story before. I get pretty emotional still talking about it.

Yeah, I can imagine. It's still very real for me. Yeah. And I don't know, man, I just, I'll cry just talking about it. But I don't know just people, they don't want to talk about it. Yeah. You know, if you don't fucking admit, if you own a company that you wake up in the morning and you're like, I'm going to conquer the fucking world today.

And then by 5 p.m. you want to quit. You're a liar. Yeah. You know, we all go through it. And I think this is why I couldn't get to where I'm at. today if I didn't have Mark Evans, Kent Clothe, or all these guys to pick up the phone and say, I am in a situation, what the fuck do I do? Sure.

And I haven't ever been shy to pick up the phone and ask dumb questions or look dumb. I've just gotten to a point where it's like, I either go make the mistake and fall on my face or I pick up the phone and have someone that's been there done that so I can get there further faster with more money. Yeah. And the other big thing is, is like, as people, think that they want to build wealth, they don't understand what wealth even means. And, you know, we all have to learn on our own time. We all think we're chasing dollars until we realize

someday if you do get there, you'll be like, what's, I don't need more money. So what keeps you going? It's got to be purpose. And if you don't have your purpose to find, you won't keep going. Yeah. I think you guys have heard me tell that story on stage is, you know, I made seven figures at a very young age, and I got deathly sick at a young age. And, you know, I was close to dying. And when I was sitting in the hospital, the money wasn't going to help me. Do you know what I mean? And, like, the only thing I could think about when I was in the hospital and I was

going through the shit I was going through was like, man, I just, I hope I have more time. Do you know what I mean? And if you would have walked in that day and said, dude, I'll give you another month, two months, you know, what would you pay for? It's like everything. And it's like the false narrative is it's a certain amount of money, but then you get there. If that's your only thing you're chasing, it's actually, I think it's worse because you get there and you're like, what the fuck? I got the t-shirt and it's not that cool. Right. And in fact, now I have a fucking hole. Do you know what I mean? Yeah. I mean, especially if you give up the connections and you give up,

like you said, the purpose and you get there and you're like, all for what? Yeah. You wake up and there's, and there's nothing there. Yeah. And honestly, let's be real. To make a lot of money, it's lonely. Lots of sacrifice to. No doubt. You sacrifice weddings, showers, birthdays, friends.

And it might not be like that forever, but it does in the beginning. And so I think people, like, you know, a lot of our students come to us with this same, you know, struggle with like, I'm having marriage problems now or I'm having this. And it's like, look, man, you have to learn how to how to harmonize your lives. there's going to be no such thing as a balance. So we have to figure out how do we bring them together? How do we, you know, we're married and work together and people ask us all the time about how do we do that?

Sure. But like, let's just say you're not working together. You're working 12, 14 hour days. That's rough. That's rough. So it can impact any relationship. And I think that ultimately, like back to the freedom piece, a lot of people, you know, like we said, relate freedom to financial freedom.

I look at it as in like mental freedom. And after going through everything I've been through, I will, you know, when I was born, my mom was poor. I slept on a street corner for a year basically. And like going through all these, you know, trials and tribulations throughout my life, it's like your people and connections around you are more important than anything. And let's figure out how to keep those connections there and make money together and level up together because the connection is something that as you grows and natural. entrepreneur, that's ultimately the anxiety comes from not having that person to lean on. Yeah. Because how, I mean, how many times have you been in a situation where if you pick up a phone

and call your mentor, like, okay, yeah, yeah, I can do this. Feel a lot better. You want someone to make you feel heard, feel seen, and that they believe in you. Those are the three things that take someone out of anxiety and depression. Yeah. Whether it's a teenager, a kid, an adult, it doesn't matter. Those are the three steps. Well, I think another component to that as well is the whole comparison thing with social media.

Yeah, dude. Yeah. If you're starting out and you're in your first two years and you see this guy who's 10 years in the game and you're like, man, that's where I should be. Why am I not there? That causes a lot of the same anxiety. I think we can talk about this and we've, of course, I'd never say names of anybody, but I can tell you guys if you're listening to this. Some of those motherfuckers are calling me for advice. They're calling you for advice.

They go through the same shit we all go through. It may look one way on social media, but I'm telling you their shit's fucked up too. because for all of us, we all go through it. Oh, yeah. Those are chips. I went through that comparison game for like a short little time period. And then I woke up one day and was like, this isn't worth my time. So I unfriended every one of my actual good friends in the industry and was like,

I'm done following you because I don't want to compare myself to you. Yeah. And I think another thing you guys said, well, two things that one of the things that a mentor said to me when I was really young, and I didn't understand it. I just thought he was old and fucking stupid. But it was one of the best pieces of advice he told me. He's like, relationships are worth more than money. He's like, you can always go make more money,

but if you burn a bridge over money that you shouldn't have, you could never get that relationship back. And it's funny, Brad Lee was last month, or in June, I spoke at MDM, and Bradley spoke after me. and Bradley talked about how he burned a relationship with somebody really famous over money. And he was like in the context of things, he was like, I can tie a bunch of mistakes in my life

to I chose money over the relationship. And he's like, I wish I still had the relationship with those people, right? And then the other thing that happens when you start to grow your net worth and what you're doing and all that kind of shit, you kind of almost, I mean, I hate to say it, but you kind of almost have to get a new set of friends

because shit starts being weird when you're around people that can't relate to you, right? And that's another thing too is as I've scaled, I've tried to keep those relationships with people that I really care about in my life. But it's hard, and then you end up with friends like this, right? Which is great. Yeah.

But it does put a strain on some of the relationships that you've had growing up, you know? It's a reality. How we've experienced the exact same. Yeah. We've gone through the same thing, and it's funny. I was just having this conversation with him. And even with family, too.

Yeah. Oh, yeah. Yeah. I was just telling him the other day, like, I woke up the other day and I go, why do I feel so fucking small? Like, we're doing eight figure, eight figures. Why do I feel small? What's the comparison thing? Yeah.

And it's because I leveled up my room. Like, who I was surrounding myself with even two years ago, even though at the time I thought I was leveling myself up. I did it on another level now. Yeah. So now I'm sitting in a room and I might be the smallest guy in there. So like you just have to keep leveling up your crowd. And the one thing I will say too is don't forget about the people that got you here. Sure.

Don't forget about the people that are above you that got you here and don't forget about the people that were loyal to you along the path and bring them along with you. So I think that, you know, loyalty and commitment has really, I think, helped get us here. We've been very loyal to not just our mentors, our peers, our peers. our vendors. We've had the same vendors since the day we started the company. Yeah. We've helped them 10x their company. They've helped us. And we both have gone through hardships along the way of hiring, firing, you know, processes breaking. But I think when you show that level of loyalty to somebody, they'll go above and beyond. Like, I'm very confident at this point in my life where if I were to ever fail and call one of my mentors and be like,

I just lost everything. I think they'll write me a $100,000 check and be like, keep going. Yeah. And I would do that for them. So I think that's ultimately, it's a struggle to get there, but once you're there, you have to remember what it took to get here. Yeah. And it's just my mission, man. I don't want anyone to go through what I went through four years ago, and I will do, and I will run through a fucking brick wall to make sure I save lives. Yeah. And I'm a big believer. And in the Bible, you know, Jesus focused on a handful of people to make a mass impact on thousands of people. And so as I learned that growing up, I was like, you know, I don't feel like I need to be the one, the only face impacting all these people. But if I can create a core set of high level people that makes an impact, aka leaders, then they will then go impact thousands of people. So in our education company, our purpose is to elevate leaders in short because I know that those are the people that wear their weight on their shoulder.

Those are the people that will do anything to elevate others. Sure. They give career paths, families. They put food on multiple plates. You know what I mean? Yeah. And so I am on a mission to impact as many leaders as I can, personally, professionally, etc. And when it comes to business specifically, what keeps our companies going revenue?

So we're really fucking good at building phone sales teams, and that's what we educate on. Yeah. And so we believe that if we can take you from. the foundational build and stabilize stage, and we can have our team support their staff so that while they're wearing all these hats and replacing one at a time, one thing we've done to separate ourselves is we don't just coach the owner. We coach their sales teams directly, so their sales managers, et cetera, because we're like, hey, go figure out all these roles that you need to go hire, work with a coach, recruit them, onboard them, train them. And while you do that, I'm going

to go keep your revenue consistent, so you feel confident. Yeah. Because we all know, what it's like to have a bad month and then like it deteriorates your mind for sure and if your revenue's not here your mind shuts down you you experience anxiety but if you have at least revenue coming in even if you're making mistakes you're like fuck it at least i'm making money so i just know that if i can focus on keeping their sales teams making money then i can help them scale all the other shit while it's happening yeah i'm gonna give you guys something new because uh just hearing you talk so um pastor keith down here, pretty famous pasture in Texas. He's a coach to one of my mentors, Ryan.

And what Pastor Keith says is that there's certain people in the world that are, that's your purpose. You're a kingmaker and you're a queen maker. And so one of the first conversations that I had with Ryan is, you know, Ryan said to me that, you know, Pastor Keith passed it down to him. said, listen, I'm going to make you a coach of my organization. You're a kingmaker. You're a queen maker. And he's like, that's the impact you have to have on people's lives. So I think you guys are blessed with the same shit. So just take that with you. You're making king.

You're going to meet him tomorrow. You guys are making kings and queens out there. And that's some, that's some powerful shit. And that's a, that's a biblical reference to. Yeah. Yeah. I, um, thanks man. I am definitely looking forward to meeting him. I will say, I'm very much a captain, high anxiety. I move 100 miles an hour. And I'm very fortunate that I have my husband who is like a patient. There's the balance. He's very much a balance to me.

And so if anyone comes and sees us operate at work, they can understand why we don't just work well together. We're married, obviously for a reason. But I don't think I could do what we've done without our Ying and Ting Yang. Yeah. And so I just, I always encourage people like you don't have to partner with someone. but you're crazy not to hire the ying to the yang from the start. 100%.

Think about probably your operations managers or COOs. They're probably ying and yang with you, right? So I have a very similar dynamic. So, I mean, we're practically married. My girlfriend, who I've been with forever, on and off since high school, runs a big arm of my company. And she's very similar to you. And I'm the opposite. You ever going to put a ring on it then?

Jesus Christ, I'm already getting enough pressure. But, you know, like, we'll come home at night and, like, I'm like, all right, you got 20 to 30 minutes. Give it all to me and then I got to shut it down. And then she's like, but wait, I got one more. But wait. I got one more. But wait. And I'm like, babe, I can't solve that shit tonight.

It's funny because when the alarm goes off in the morning, Josh is like, what are you going to say to me right now? She's in the bathroom getting ready. And I go to get the shower. and she just, I'm like, whoa, hold on, let me get some caffeine, please. It's funny. Her nickname in our organization is the taskmaster, and the thing that I've tried to explain to her is I said, look, you know, I can't do more than one thing at a time. So if you give me five of them, I can't accomplish it.

But it's actually a cool story because, to your point, you know, we at first did not work together. And it was putting a massive strain on our relationship. And, you know, I think it's divine timing. I think it happened for a reason. She ran, she was a quality analyst for Chase. She ran an apartment of like 300 people. And they fired her whole department.

Well, they asked her to fire her whole department, but they were willing to keep her because they were outsourcing her whole department to India. And she was like, fucking I'm out. And then she came, she was like, you know, when you hire me, I think I'd be really good at it. And I was like, I don't know how this is going to go. I was like, I don't know if I can tolerate your shit all day of like, like, you'll get everybody in line, but it's going to be rough.

And so ironically, she was like my personal assistant. And we had just started our property management business. And she's like, man, I think I'd be really good at that because it's processed and systems and all that kind of stuff. She took over, we had like 50 properties. It's now 1800. And like she was the one who built all the shit. shit and like it went from you know 50 to 100 to 300 to 500 like quick because she was the the process and systems I went out and sold it all and now it's a business that runs itself like

I rarely get involved at all except for the seven tasks that she wants me to do in five minutes every once in a while but it was there was a strain in our relationship till we worked together and it actually worked out that we that we started working together because then she understand, you know, where I was coming from. But the crazy thing is I created a monster because she works just as fucking hard as I do. So it's good and bad sometimes. Oh yeah. Yeah, we, I will say this. So what we decided to do two years ago or a year and a half ago, we have a life coach we've been working with. She only works with executives, business owners, like very high level people and it's not cheap. But she's like psyche certified. And what I do is I work with her

personally and professionally to work on myself, my leadership, my communication. and then she'll work with Josh and then we'll come together because at the end of the day like especially working together people are like do you get along all the time it's like no we want to fucking kill each other sometimes

yeah would be in a fair itself we said otherwise yeah so which we can talk about how we moderate that but she comes in and like any time we're like building up on something like maybe I'm building resentment

or he's pissing me off on a bunch of stuff we save it for that yeah so that way like we're not just literally choking each Sure. And then we also, we actually need to have one of these soon because we stopped in the last few weeks. But we have what we call personal level 10. Sure.

And the reality is, is I run certain apartment and he does too. And when we're in level 10s with other people, we're very professional. But there are times where I'm like, no, no, no. We need to fucking hash this out. Yeah. And we're married. So I want to hash out in a different way than when my employees are in the room. Of course.

So we have a level 10 and like we have a whole agenda to it. And this is the room where you can say, you, we're going to hold each other accountable. We can argue, we can fight, but when we walk out of the room, we're good. We're good. And we have to make that agreement. So I just recommend if anyone is, even if it's not your significant another, I think there has to be this level of like trust and vulnerability and openness that we need to have, be able to handle conflict and move on. Yeah.

And everyone handles conflict differently. That's how we want to handle it. But I just recommend you create a safe environment and say, this is the time if you have conflict to have the conflict right now. Let's get it out there and then we walk in the room. It's handshake. Move on. Most importantly, we're aligned it on the same page. Sure.

Yeah. Which is big. Yeah. So, I mean, I could talk to you guys for hours. I mean, it's just powerful. Just the stuff that you guys can just say freely. I ask everybody this, and this is usually what we wrap on, right? The purpose of why I named it, wake up to wealth is because I came from poverty, right?

And you did too. and I just remember what, you know, it was like, you know, when you were waking up poor and it sucked, right? And, you know, part of my mission in life, too, is that's why I have a team. That's why I have so many people to work with me is kind of unlocking people's mind. You've been taught about money wrong. You've been taught about relationships wrong. You've been taught about your health wrong. You've been taught about a lot of things wrong.

So my thing is it's like the matrix. I want to free your mind so you wake up to wealth every day. And that's whatever version of it is for you. you. So I want to end it with you guys telling me what is your version. Yeah. No, it's interesting you say that because everything you just said there, I didn't come from like extreme poverty. I had very loving parents. I had an amazing childhood. My parents would do anything and everything for me. And, you know, my parents did live paycheck to paycheck. And that was kind of the hardship that I saw. But I'll never forget, you know, growing up an athlete, I was trained. It was

ingrained to me to be the best, right? Be the best you can possibly be, and except nothing less as championships and nothing else, right? And I'll never forget when I was graduating, I played college ball at Toledo. And when I graduated, I got a job and I was working, you know, with my civil engineering degree. I was making about $55,000 a year. And I was like, man, this is it. This is, this is it. And I clocking in, clocking out, nothing. I wasn't striving for anything, I guess is what I was saying. Right. Like I had my career, but like I didn't really see a path to my development or anything like that. And as an athlete, again, being, it just being ingrained into you to be the absolute best version of yourself, it just didn't resonate with me.

So entrepreneurship kind of gave me that athletic piece back. And I know Tiff talks about this all the time. I wish at that point in time I knew what sales was. I knew about commission's jobs because it's no different there. Like you're an elite athlete when you're a professional salesperson. Damn right. But for me, it's creating, like becoming that leader that motivates and inspires other people through the results that I get, right? And then when I create other people who do the exact same thing, and then now of a sudden they're looking up at someone like a Brandon saying, oh man, what does Brandon do?

How does he think? Wait, I didn't hear that from my parents growing up. I didn't hear that from my coaches growing up. I didn't hear that from my teachers. It's that switch that changed the game for me. And I'll never forget, you know, some of the first people I ever listened to like Tony Rob. Robbins, completely changed my life just with his methodology and how he trained himself to think a certain way.

And it's, when you listen to these guys speak, it's mind-blowing on how different does the most successful people on planet Earth think and how they've programmed themselves. So very similar to what you had said, you know, just I guess more tying in that component of being the best version of ourselves so that we can motivate and inspire other peoples and then creating other people to do the, uh, the exact same thing. Got it. Have you ever, uh, listen to the book outweeting the devil? Yeah.

So, um, essentially it's saying, you know, you've read it so like the, anyone listening to this should read that, or I would listen to the audio because it's very entertaining and it's amazing book. Um, but essentially it's saying that like the devil's worst enemy is a free thinking man. So, um, I feel like when I will step out of that church and I told you, I felt like I was standing in front of stage. I feel like God was saying, like, I chose you to go through the hardship. You can handle the struggle. I'm going to give you the struggle because I know you're going to come through it.

So I've accepted now that, like, he's going to continue to put me in front of struggled paths. Like, each phase of the business gets harder. And I mean, I will say some of it gets easier, but some of it's like, I have a lot more to lose now. It's different levels, right? There's different levels. And I'm not fucking stopping.

And I'm not stopping until. I create so many fucking devil's worst enemies until the day I die. And that comes with hard, I mean, I'm not going to lie. I have anxiety some days.

I put a lot on my shoulders to help other people. But when I wake up and I leave one of my workshops or I get off a stage in front of 1,200 people and whatever message I crafted that day in the lives that I change,

I remember that I'm like being obedient to what he said I'm going to put you through. Yeah. And I don't know. I just, and then, you know, I go back and forth around like, I get judged sometimes because people are like, you're a mom and, you know, you're traveling all over. And I said, okay, don't get me wrong. I fucking know that I'm missing, I'm sacrificing a lot.

So I made the decision this last year that I won't sacrifice my daughter at the cost of this business. I'm going to mend them together. And so. But you're also setting an example, too. Yep. So, so now the majority of. stages I go to. If someone asked me to speak on a big stage, they have to fly my daughter there. I'm not going. Yeah, that's awesome. And I bring her to work. I do, I just tried to bring in, like, what's most important in me in my life over here that frees my personal mind. Sure. And combine it with my work mind because the day that her ass is on a stage is when I know I did my job. Sure. Absolutely. And I just, I'm on a mission, man, to, I, you know, I'm good at what I do. And if I can help other people free their mind of the one thing that keeps, So business going of creating revenue is going to be a powerful thing that we continue to go down the path.

So we ended with that. That was good. That was powerful. Yeah. So that whole description and definition of a free thinking man is exactly how we describe the leader. The purpose of our organization is to create leaders who motivate and inspire others through their results. And the definition of that leader is a free thinking man. Guys, I'm going to end it with that.

We don't need to say anything else. I just want to say thank you so much. You guys drop some serious gems today. Awesome. Thanks for having a time, man. It was awesome, man. Thanks for having us. Thanks so much for tuning into this episode of Wake Up to Wealth.

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