KGCI: Real Estate on Air - From Cannabis to Real Estate: Leveraging AI to Out-Compete

Episode Date: January 21, 2026

Summary:This episode features a compelling interview with Suneet, a former cannabis industry professional who is now a top-performing real estate agent. Suneet shares his unique journey and, ...most importantly, provides a tactical breakdown of how he is leveraging AI to gain a massive competitive advantage. The conversation offers specific, actionable examples of how he uses AI to automate marketing, streamline communication, and analyze market data faster than his competition. This is an essential listen for any agent who wants to use technology to dramatically increase their efficiency, productivity, and market presence.

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Starting point is 00:02:53 This is everything they never told you about real estate with the AI queen Carrie Sovey, sharing the tech, tools, and lead gen strategies that top producers won't tell you about. Now, here's your host, Carrie. Welcome back to the podcast. I'm really excited about this guest. We have Sunit Agarwal. He is, he's broken records with his mega team in California. and he's from the cannabis industry in his earlier days.
Starting point is 00:03:27 We just had a little talk before this podcast, but there's so many things that I want to bring up. Thank you so much for joining me today. Yeah, thank you for the invite. I'm super excited. Glad we're able to make it happen. Okay, so I want to get back to your route. So you're currently like one of the top mega teams in California.
Starting point is 00:03:47 I believe you're like top on MLS in Sacramento right now, correct? That's why checked. I was number one in the MLS for so long, which is crazy to say. The funny thing is, is my right-hand man was number two. So I should have been even higher, but for some reason they gave him credit on a bunch of my deals. So he is. So I was number one by a couple hundred percent for a long time. I haven't looked lately, but we're talking years, Kerry. It's crazy. Yeah. I've only been a realtor for 11 years. They haven't been up in number one of the MLS.
Starting point is 00:04:21 But how have you done this in 11 years, too? Like, I think that's impressive in itself. So you are such a powerhouse in the real estate industry. Like, you're a freaking powerhouse. I want to talk, though, before we get into the real estate stuff, a little bit about what your life looked like before real estate. Before you got your license, you were in the cannabis industry. And you just told me some wild shit. So, like, I want to get into that.
Starting point is 00:04:51 So, you know, I used to be a dreddy. I used to live playing rock bands. I lived up in Humboldt County. I spent a lot of time in Chico. You know, it took me eight years to get my bachelor's. I was a wild dude. I was a wild dude. Right out of college, I got into mortgage for their hiring, right?
Starting point is 00:05:11 I had a degree in, like, management information systems, which I know what I knew. But I got into mortgage because they were hiring. And I figured out sales real quick and did pretty good. But my roots were in cannabis living in Humboldt and Chico. And when mortgage went kind of sideways, I said, well, I only know one other thing. And that's cannabis and I love it. So we went in when George W. Bush was president. Like they call us frigging cowboys, right?
Starting point is 00:05:42 Like we're one of the originals here in Northern California, which is crazy because it's California, right? And, you know, when we started, we rented a spot and people started coming. I had two saw horses and a piece of plywood with a cash register and a bunch of jars, right? And that eventually turned into a very nice place in Sacramento, so nice that we used that. And we lobbied the city and we lobbied other cities. And we had attorneys and lobbies and worked with local government. And we're able to pass some of the first ordinances that existed.
Starting point is 00:06:17 here in Northern California. So it was a big, real big deal. During Obama's re-election in 2012, the U.S. attorneys decided to kind of pursue some dispensaries just to be tough on crime, right? And the many people that they pursued were breaking most of the laws. They had guns under their bed and files of cash and all this, right? Which is, which you don't do. Like, you're acting like a gangster, bro. We were a legitimate business with Ks, insurance, all the licenses, because my attorneys help the city friggin' write the licenses, right? Like, we were those people.
Starting point is 00:06:56 However, when the feds want to serve a warrant, they get to take all your shit. So with that happening and them seizing our assets through the serving of a search warrant, right? I said, well, that was pretty traumatic. We're talking U.S. Marshals, battering ram to my front door, 5 a.m., laser sites over some cannabis, right? And I was like, you guys could have sent me a letter.
Starting point is 00:07:19 Like, let's get real. Like, you could call my office. Like, you really got to do all this? So, you know, that left me kind of reeling. And, you know, people talk about going broke. And I've had other challenges where, you know, I've gone broke, right? In my professional career. But to go from, like, having money to not having money like this, when the feds push a button,
Starting point is 00:07:43 that's a whole different feeling. Yeah. And there's also that. identity there. And there's also, well, I still got bills and now like even my savings. And not like we were bawling. We were a real business. We had work ones comp. We had health insurance. We had a 401k's like, we did it right. So that took into the big money that everyone thought it was. We did great, but it wasn't like, I didn't have Lambo. I had the same car. Like, I didn't even buy a car the whole time we were open. I had the same car, right? Yeah. But that's crazy. I didn't buy a car the whole time.
Starting point is 00:08:16 I never thought about it. But so, yeah, that, you know, so I went and, you know, I kind of just quit working, got an unemployment, did some consulting jobs. My mother is an angel and she helped me, you know. I'm in my late 30s at that point. Yeah. And I was breeding like American bulldog, I was trying to sell puppies, like complete trashy dude, right? And my mom and one of my best friends said, hey, you should get a real estate.
Starting point is 00:08:43 He had recently become a realtor did well. So I said, all right. How about not? I'm going to figure something about it. And after them really, really encouraging me or telling me, you know, you got to do something. Yeah. It went ahead and did. And within nine months, I was like rookie of the year for that big brand's entire West Coast division.
Starting point is 00:09:04 There's something here, right? All I did was really work my ass off. I bought some leads. I had, I started doing a lot of videos on my cell phone and putting them on Facebook. Right? And that's what we were, everyone was telling people to do that. I got really involved, you know, the first year. Then the second year, I was all, well, I kind of want to get back to cannabis.
Starting point is 00:09:25 I want to start a business. Cannabis isn't happening. I'm going to start a team because why not? The second year agent. I stood up at the end of a cubicle and said, I want to start a team who wants to join a five agents raise their hand. Yeah. All right.
Starting point is 00:09:39 So I got a team. And really, I dove into self-development and coaching. events and every podcast like and really went on that journey to where I figured it out. There was business acumen because I, you know, I had run businesses. There was, there was fire because I was pissed. Well, you're, you're either one of two people in this life. You're either an entrepreneur at heart or you're not. You're like a worker bee.
Starting point is 00:10:07 That's my opinion. And from what you tell me about your past, like you've been an entrepreneur. A hundred percent. step of the way, just in different industries and in different areas. Even when you were, you know, like you said, like trashy living on the farm or the ranch or whatever, breeding bulldogs, you know, that was a business. I was getting to sell some shit. Yeah. And you either have it or you don't. It's not something that's easily transferable to people that don't really have that. Me and my brother, I am always the hustler, always the entrepreneur, and he's always the dude that just gets a job.
Starting point is 00:10:45 Okay, so I got a question around all this. So number one, the top team in Sacramento, what's the one thing about being number one that absolutely sucks that nobody talks about? Give it to me. Well, I have, for the longest time, I have a huge target on my back from the MLS, other and other agents, budget haters. The president of the MLS called me and said, you know, you have more MLS complaints that anybody's ever had. I said, well, is that because I've had more listings that anybody's ever had? He goes, well, that too. There you go. Right. So, yeah, I mean, that's, that was the hard part.
Starting point is 00:11:23 Yeah. If you were to, because we know everything's changing in the real estate world and it has been for a while now. So what part of our industry do you think is completely broken? I mean, has anything really ever changed? Maybe just the mechanisms have changed, right? But the fundamentals, you know, when I coach other team leaders and brokerage owners, like the fundamentals, I don't think have changed. Work hard, show up and be a professional, right?
Starting point is 00:11:55 Be consistent. Get back to people. The mechanisms around the technology and the mechanisms around. like new forms or new rules. I'm in California, so it's all the, you know, legal shit they can throw at us. They totally do our contract longer than any other state by a lot. Cheers.
Starting point is 00:12:17 So that's what I think, right? It's like what's broken? I don't know if anything about the industry is broken and look like you can say that people come in maybe not knowing what they need to know and there should be a higher barrier. Right. Of the tree. Yeah.
Starting point is 00:12:34 You know, but, you know, let there be more agents. Like, I'm, you know, give everybody a shot. If you want to take your shot. And if you fail, that's on you, right? More for me. I'll keep on being better. So it's a good growth opportunity. Yeah.
Starting point is 00:12:48 So that's fair. Now, we need to talk about my passion now, which is AI. Okay. So how are you using AI in, first of all, in your, in your business on your team with your team? So, like, there's some two, I had a Jasper account forever ago, right? Yeah. And I think I told you, I wrote the first chat GPT course that came out.
Starting point is 00:13:13 I wrote it the same week that chat GPT came out. And we sold the hell out of it, 700 like things, me and John, Cheplac, we had that course to put it out and it killed, you know. Today I was using, we have tools inside of the CRM. Like, we've always automated everything. I've always, the first things I used to talk about were automation within CRMs, right? Yeah. So there are some new tools that people are putting inside of the CRM that I use,
Starting point is 00:13:42 follow up boss, where they have tools where they listen to the calls, do the AI coaching, right? I think is good. There's this new tool that we're using that listens to the calls and acts as an agent's personal assistant. Yeah, I've heard of this one. Yeah, and I'm not going to say their name because I'm not going to give any free advertising to friggin' anybody. My agents are using that and they like it because it's mostly just a SMS kind of interface where they don't got to log in anything else. So on the team, I think the biggest opportunity for most agents and team leaders is to really produce more content. I mean, like at least do that if you care about selling shit, right?
Starting point is 00:14:25 like produce more content on every channel that you can. Let's talk about why too, because you know, you need to be recommended by AI search engines and discoverable by AI search agents now. It's a different game. SEO is completely different. I was just on a call.
Starting point is 00:14:46 One of my boys who owns a big marketing agency started aEO.com. So check that out. part of the AI SEOs. Your AI optimization. AI engine optimization. It's a thing though. Like this is a real thing. For the agents who care about SEO optimization for their websites,
Starting point is 00:15:10 this is a whole other bag of worms for them to have to consider, right? If that... I just got off a big call with some huge marketers about that an hour ago. No, 45 minutes ago. That was the whole call. that they're not specific to real estate, but however, we know this. One of the first plug-ins that Chad GPT launched was a Zillow plugin, right? So there is some point happening where Bobby and Sally are sitting home and they say,
Starting point is 00:15:39 hey, Siri, hey, Alexa, hey, chat GPT, hey, whoever, I want to go see three houses today in this neighborhood. Can you set up a tour? Right. Right. That day, I mean, look, you could have done that in Sal. You could have done a lot of that inside of the Zillow custom GPT when chat GPT first came back. Okay.
Starting point is 00:16:00 Yeah. Now my phone picked it up, right? However, but so that's very, you know, hey, Alexa, hey, Siri. It's going to pick it up every time. Like, hey, I want to sell my house. Who should sell it? Yeah. 100%.
Starting point is 00:16:14 I tell agents all the time. I'm like, it's going to massively change how buyers find their properties and how sellers choose their agents. Like I could go to Chad GBT and say, hey, I'm looking to sell my house. I only want to deal with women who are divorced and have no kids because I'm super needy and I want them available 24. And they must love dogs, but they've got to be really, really good at the Lakeshore area on the water in Burlington.
Starting point is 00:16:42 And if somebody's content depicts that, the AI search engine will find it and send it to me. So it all comes back to content. I mean like, you know, Google and, excuse me, all the large length of the LLMs, all them are indexing Google right now, right? No. That's what they're using. Except for Google. Chachibb-T is Bing. Okay.
Starting point is 00:17:09 Are you sure? Because the call I just got off of. The call I just got off of, it said that it's using Google as a dataset. Three months ago, they're using Bing. Okay. It changed that in the last three months. But yeah. I think so,
Starting point is 00:17:24 because these are, like, guys who own, like, these companies. I don't know. But I don't know. But still,
Starting point is 00:17:30 right? Like, you should still index on big. You should index everywhere. You should index on YouTube. You should index on Facebook. You should index on X. He should index on everything.
Starting point is 00:17:38 Because someone's going to ask frigging grok, right? Like, I want to sell me. Someone's going to like the grok user experience. Hey, I want to sell my house. I like rock sometimes,
Starting point is 00:17:47 right? I love grok. What's your favorite LLM? So it depends on the use, right? for written content has got to be Claude. Really?
Starting point is 00:17:57 Got to be Claude. A lot of my, so I'm in this big marketing mastermind. I just talked about it with guys like Perry Belcher, Jason, the top dudes, and I'm the only real estate guy in there. So they spend a lot of time talking about this.
Starting point is 00:18:12 And Manus, one of the top copyrighters I know is using Manus now and he sent me the credits. I haven't looked at it. But I love Claude, 3.7 sonnet for written content. So I love Claude. Claude is supposed to be really good for coding. I don't code.
Starting point is 00:18:29 So I would know. But my only thing with Claude is memory. Isn't as great. And therefore, for me, because I use Chad GBT every single day and it knows everything. I've got looped tasks, automations happening. So it knows everything I'm doing.
Starting point is 00:18:48 I can't justify not like switching over. Claude when it's memory, can't even remember what I talked about in different conversation. So I'm more about the automation of it and understanding my brand and my company. So we're not using Claude. You're absolutely right. We're not using Claude inside a Claude. Okay.
Starting point is 00:19:09 We're using it in bots that we've created with Kot as the writing component. Nice. And the plot has everything else saved, like a dynamic memory with shit that we put in chat GPT, just so I can get the content I like to still get the memory. There's two, the two like softwares that we use for that. One is MindPal, which is, freaking, mind file is insane. And the owners are great people. They're in Singapore and MindPal is insane.
Starting point is 00:19:39 Like, you can have any different agent in any different LLM and just make the workflow and have it shoot over here and do this and zap into this. It is insane. I am going to look into this, actually. And then also for easy shareable bots. Well, my pal also has a shareable bot thing, but I'm using some bots in Po too, which is similar to where you can bring in the,
Starting point is 00:20:07 you know, hook up your API from the different language models, build a bot in there and have it reference that. But like my clients in your reside and coaching, they all get access to like all my clients. Claude bots. I got Brock bots. I got perplexity bots. We got like a bot that talking about content where perplexity will go find the newsletter topics. We send three newsletters a week to our consumer list where perplexity will go and do the research because it's really good at that, right? And then send that to Claude. That'll write a blog and then send that blog to a website
Starting point is 00:20:43 for us to publish and then write an article using Claude on the blog. And then, added to our newsletter, right? And doing that for all the different topics. So different language models. Yeah. Have you to specialize in the single task, right? Different language models, single task specific agents working in unison with different LLMs and single tasks.
Starting point is 00:21:05 Like write the intro, write the body, you know, write the headline, write the hook, right? Write the CTA. So it's different steps. What do you think of Gemini? I think that a lot of the stuff they have in the back there is super cool. Um, Nogue LM, right? Some of their deep research stuff, some of their vision, like where you can have it, like read the room and record stuff.
Starting point is 00:21:29 I like that. I haven't used it for, for any kind of like real toy. No. Not daily. Right? Like, my thing is chat GPT. So I'm using it not as much as chat GPT, but for the simple fact that I have G Suite, like my Google Drive, my Google Calendar, my Gmail.
Starting point is 00:21:48 I can access it through live chat, voice chat. I could just be like, hey, somebody calls me and says, hey, I want to come on your podcast for 2 p.m. on Tuesday. I can say Gemini. Am I open? Do I mean? So I like it for that.
Starting point is 00:22:04 It's not quite there yet where it can actually create docs, create spreadsheets, create content from a voice command, but it's going to be the first one that can because like, hello, Google, Gemini. So I'm getting used to it. Now, because I just feel like it's taken chat GPT too long to pull this off. Remember when they integrated, you could integrate your Google Drive with chat GPT.
Starting point is 00:22:30 Well, it's stop there and it never progressed. Yeah. So I ended up having to use Gemini. Yeah, you know, maybe it's just that I'm using a different AI tool for my email now so I don't even log into Google Suite, right? I'm using shortwave, shortwave, which connects to open AI. Really, shortwave. short wave. I've been saying the name wrong so much. It's short wave. I'm looking at it. Short.
Starting point is 00:22:55 Okay. So, you know, that's like an open AI integrated email. You know, like it's my main email thing on my phone now and all my computer instead of email. EXP is using Fixer, but I tried Fixer. I didn't like it that much. Yeah, I haven't heard of it. I'm, okay, so where I'm at with like calendar integrations and email integrations. If you're not saving me time, I don't want anything to do with it. I'm more about automation and time than anything else. And if you are giving me in the same response email draft, two or three responses, that means I have to go in there, read them and at least delete one, if not edit one. And at this point, I'm not saving any time.
Starting point is 00:23:40 I might be taking me more time. So I just get really impatient and fed up with stuff that just isn't there yet like that. Does that make sense to me? That's awesome. Yeah, that's awesome. And then honestly, like, what do you think about this? Because I'm trying, like, okay, so I do AI coaching and consulting for all the brokerages. I feel like, yeah. So there's tens of thousands of tools out there, AI niche specific tools.
Starting point is 00:24:06 I may recommend like five. And here is why. I think that LLMs are advancing at such a rapid speed that SaaS products are going to be irrelevant soon. I'm going to put them out of business. So why am I going to bother and waste my time? Like, look how quickly they're advancing. You know what I mean? Well, you could make your own SaaS with bold or light.
Starting point is 00:24:27 Exactly. Right. Yeah. Like, I'm, yeah, I just, I just don't. And at the end of the day, I don't care to you. People are asking me all the time because I, I create bots for social media because I'm a content creator. That's how I generated all my business, my entire career for every company.
Starting point is 00:24:45 Okay. And so everyone's like, well, why do you? create your own tools for social media. I'm like, because I'm not, because they're like, there's a lot of them out there available. True. But I don't want to use a social media tool built by a computer engineer. What the hell do they know about a social media and B, getting business as a realtor or an entrepreneur on social media? Nothing. They absolutely know nothing about it. So I'm going to build myself. And I feel like that's why you do the same thing, right? Like I'm not going to put, because it's not, that's what one,
Starting point is 00:25:18 People don't understand. AI is great, but it's really like what makes it really good is the knowledge and the training behind it. That's when you get like really good AI products and something worth using. And most of it isn't. And that's why because they don't know what the hell they're doing. There's no knowledge that's going into the training of this tool. Yeah.
Starting point is 00:25:41 So just yesterday, we made outbound recruiting, calling. bot, right? And the first iteration was okay. Let me tell you, that 14th one that I got yesterday, that thing is great, right? And not to, you know, I don't know if it's legal to use without a proper opt-in anyway. But however, goes to what you say. Like, you got to train that. If you want something specific, you got to train to the specificity. And the cool thing is, is, you know how I trained that bot? Is I took the transcript of every call, loaded it back into chat friggin GPT 4.0 and said, improve, improve, improve. Yeah.
Starting point is 00:26:25 Improve. Yep. Absolutely. So, like, for the viewers and listeners, like, you know, for AI, learn enough to be dangerous. Ask the AI to help you where you need help. And then leverage people like Kerry or, you know, maybe you get some code or somewhere on Upwork to do some shit for you. But you could really at least shorten the delivery time and everything that you want
Starting point is 00:26:48 produce. Well, what about the fact that you can build an entire company and everything, almost everything you need for that company using AI now? Like, I don't know anything about digital sales, but that's my company now, Sunit. So what I did is I went and took a bunch of high level coaching from the people who understand it the best. And I turned them into AI bots that could then reproduce all my funnel assets as I need them following those concepts. That's my favorite thing to do. You just have to program things properly. Like you can't just, you know, throw shit at the wall and hope it sticks, right? It needs to come from somewhere. But like, if I can do that as going from 15 years as a real estate agent to having a digital company, like I built that with my one assistant because I used
Starting point is 00:27:40 AI to do everything. I didn't know how to, you know, write ads. I didn't know how to build. What's a funnel. Okay, I first had to learn. You know what I mean? And now, I built it all for me. But you have to, it's a little bit more involved than how it sounds, but. You got those awesome employees. I mean, look, same thing. Like, I own, I think, seven companies and we're launching something new in about two weeks of recruiting call appointment, etc. I want to hear. I want to see this. I want to test it, too. I have a database. That's going to be real people. Oh, really? That's making the out balance. So Cindy, I have a database of like, you know, 20,000 agents that I've accumulated over the last year. Obviously, I'm an agent attraction for my company, right?
Starting point is 00:28:27 I like to talk to you about that. I think that's. Yeah, but I mean, so is it a scraped list or is it an opted in list? No, it's opted in. It's opted in from my. Because that's what I do. I provide coaching to agents. So, yeah.
Starting point is 00:28:38 So, I mean, I would, you know, make sure that the option is all good. And then it's, I mean, like, we are going, we have. So we have all the different companies that we've helped really scale by using AI, not AI driven, but we've been able to scale more companies faster, coaching, consulting, this other thing, right? The reside platform, we've been able to scale that faster by using these tools, not in replace, but just scale faster, right? We still have, you know, great employees and virtual teams. But for what you're saying, like, you know, you could get a list, put it in go high level, create the workflow, have a text. If the person doesn't answer, have it do an AI call. If the person
Starting point is 00:29:21 answer the AI call and says no, have a workflow, another workflow that starts in three months and call and say something else. Like, that's the kind of stuff that we're building right now. Just for fun, mostly. But who knows? Yeah. I love this. Tell me about your other companies. So, you know, I've encode, you know, when you're number one in the fifth biggest economy in the world and speak on a lot of stages. People want to learn. So for the longest time, my mentor was John Cheplak. He's a coach.
Starting point is 00:29:49 And he brought me on as a coach with him. So it's funny the same year that I did over a billion dollars in sales, top dog, one of the years I was top dog. I also did a thousand and one coaching calls, right? Goodness. I also made a bunch of content. All the content was written by Jasper. But then so that, so coaching got really big.
Starting point is 00:30:11 My business here runs. itself, thank goodness that from the systems I've built a lot of AI in there. And then coaching, we have our reside platform too, which is a consulting company where we help teams tail with their agents and everything and mortgage and some other stuff. You know, that's been my passion. I'm always looking to be fulfilled in the shit that I do. And like coaching and consulting has become really fulfilling. I like that. Okay, I got a question for you. So what do you think the one piece of advice that most coaches and gurus are spewing out there that is total BS. Aye.
Starting point is 00:30:46 The guru shit out there friggin drives me crazy. Go read my Facebook or my Twitter and see how much shit I talk about gurus. Maybe because I'm Indian, I don't know. Hey. But, you know, I think for like the longest time, and I don't know what other people are saying anymore because I don't listen, right? But for the longest time, it was like get seventh level, like get out of production, like be the CEO. And like, that's good until the market, like, has hell of less sales and you get cracked in the face, right? And there was a lot of people
Starting point is 00:31:24 I want to get out of production, you know, like it's a friggin merit bad or some kind of trophy, right? And people want to get in their frigging, you know, their ivory tower. Oh, I'm the CEO. I saw a lot of people get cracked by that stupid-ass thinking when the market shifted even a little bit. People having to sell assets, right? People having to get back on them streets and start slinging houses. Yeah. You know, I've been out of production for many years. But yeah, I have many other businesses and forms of income, right? So when our production went down, and it definitely has. We don't do a billion dollars anymore. Like those were the days, right? She didn't even that easy anymore. Nor do I think I want to work that hard anymore. But, you know, like, we're set.
Starting point is 00:32:08 Yeah. So if you had to do this all over again, Sunit, what would you do differently? I don't know. I mean, honestly, what would I do differently? I mean, there was a long time in this come-up where I, like, didn't lead a really healthy lifestyle. I'm pretty fit now. But I used to like, fucking tear it up. Like, I drank a lot. I partied my ass off. You know, I was really unhealthy. I was overweight, you know.
Starting point is 00:32:41 So I was able to do all this shit, you know, a little hungover most days and lazy and tired from not exercising, right? So I think going back, if I was to do anything different, that would be it. Because otherwise, I mean, I feel fortunate. Lightning in a bottle, like, I don't know what fucking happened. Yeah. We just worked out, right? Wow.
Starting point is 00:33:02 I looked back. I used to, the way I ran my real estate business was on social media, but I was also very social in my marketplace as well. Restaurant openings and events, I feel like just like you, like I operated with a little bit of a hangover every day. Yeah. I don't even know how I got through.
Starting point is 00:33:22 Yeah. I know. I saved my life, man. I would tell you. Yeah. I drink bottles of wine every night. at least as far as I can remember. Most people, like, fell off during COVID because they were bored.
Starting point is 00:33:36 I, like, finally got on the health train. I started, like, running. I quit smoking for the first time. Yes, it's been multiple times. But, like, yeah, I, yeah, COVID saved my life, which is crazy. Okay. I drink. Hell of harder during COVID.
Starting point is 00:33:53 Now I'm looking forward to seeing you in Sacramento when I'm there in September. So that'll be fun. Okay. Give me your top three tech tools. Doesn't have to be AI, but please throw one. You can't live without. Like, I'm like talking. I think everybody should have some sort of high level task management system.
Starting point is 00:34:16 And for us, it's Monday. And I love it. Really? Monday. I love it. I operate all the businesses, all the content. When I sold, you know, a couple thousand homes a year, they all went through Monday. All our homes still go through Monday.
Starting point is 00:34:31 I have, yeah, we run Reside, which is a big company through Monday, right? Like, I have every piece of content I've ever done across every channel. And we've posted, you know, four or five times a day to five different brands for the last six years, right? So I have all that content there. We have everything inside of Monday. And it's great. But I also have notion for personal task management, which is probably a little redundant. anybody listening, you should have one.
Starting point is 00:35:03 We have a sauna. We're doing a sauna. Yeah, fine, right? I love Go High Level. Right. Isn't it great? I love Go High Level. And I love it too because I have different accounts for different businesses.
Starting point is 00:35:15 It's all in one place. They have clients in there I can do stuff with too. And besides that, like I message. Right? Like, I mean, that's pretty much shit. Sure, like, you know, chat GPT is great personnel assistant, Claude for writing. But I mean, I've made a lot of money with just Monday and SMS and, right?
Starting point is 00:35:35 And that's it. This is my new favorite. These are my meta glasses. What are those? They're my meta glasses. Yeah, I got really excited because now meta launched the app, right? So with the app, there's more crossover and more advancements are going to come in terms of remembering everything you see, which is freaking wild, right? Yeah. I don't, I mean, well, they look great. So you got that. I don't know if I'm ready, dude. Do it. So I'm the person that cannot remember names or details about people's lives. I'm just, I'm that person. My husband fills that part, that missing piece. He's very personable. I'm very like, I don't know. I'm very introverted. And yeah, I feel like these are going to solve all my problems.
Starting point is 00:36:26 So will the use case be you record everything, you filter into some kind of bot that will give you notes? Okay, here's what I'm going to do. I'll tell you. So I speak last year I spoke on, I would say roughly about 74 stages all over the world from like parliament in Rome to like Iceland. Like you name it. And I get staged fright. Sometimes like I straight up blackout while I'm up there. But if I wear these on stage, I'm hoping that they'll advance or I can hold the content and manipulate it in my own way so that I can seize people's reactions to what I'm saying, have that be like one feedback loop.
Starting point is 00:37:11 But also, you know, people that come up and talk to me after, instead of having to fly a team out there that can keep track of all of, you know, everything that's going on, the people that want to follow up with me, the AI glasses can just record everything. Like that's my perfect scenario, but like obviously there's, there's way more opportunity, right? Like it can tell you what you're looking at. They can tell you what they're looking at right now. What else? Like it's coming, Cini. It's coming. And meta is on their shit right now.
Starting point is 00:37:44 So I'm actually, they were, they dropped the ball big time. Like I remember using their, their chat bot inside Instagram, which is being like, you suck. You just lied to me three times in a row. I'm never using you again. But I feel like they're trying to make up for last time. So like I'm here for it. Yeah. I think that feedback loop is a great use case.
Starting point is 00:38:03 Right. So that's something that like I feel like you speak a lot, right? So I feel like that's something that we could really utilize. That's what my, just so you know, I do AI consulting and stuff, but it's not because I have any tech skills. I actually have none. Mine is like my strategy operations and my ability to like see use. cases that other people can't. So that's kind of like my superpower.
Starting point is 00:38:28 It's not because I can build you anything or code anything. Like can't do that. But I can definitely like hire somebody to build something sick because of like the things that I see, the operations that I see and the strategy that I see. So are you making then all your bots in open AI? Yeah. Right now I'm just doing GPs. I've been doing them forever.
Starting point is 00:38:47 I built EXP, their marketing department, all their GPs, Leo his. Yeah. So I'm really good at like, you know, mapping out how they should work. My GPTs don't just like, they're not generalize. Like, they walk, like, they do like a 10-step process for you. And you can't fuck it up, Seney. Like, you cannot mess it up.
Starting point is 00:39:08 It's like-you- You should really look at Mind Pal. Because you can, you're going to like mine palo. I'm going to. You can make the bots in there and you can do the workflows where you can put fucking hundred different GPTs in there, with different user interface. Like, you're going to love it.
Starting point is 00:39:26 And then I want to build out, like, I need to build out the automations as well. I've been using Zapier, my entire real estate career, not very well because like up until two years ago, it was, it was a little rough, you know what I mean, for somebody with no tech skills. But now, like, Zapier's got its own AI and like, make.com just launched its own agents. Have you seen this? I don't mess with Make because I tried a couple years ago, but I love Zapier. And, you know, I have a big virtual team where they do the shit.
Starting point is 00:39:59 Well, Zapier has its own agents as well. So, like, that's like my summer goal is to really teach myself, like, the automation part of it. Because that's what's going to make the really good agents is the agents that cannot just imagine it can, it can, like, give you all of the killer content that you can always get with my GPTs, but now it can place it places for you. You know what you mean? Like, that's the next step for me. go get a mine mall account yes i wrote that down when you said it's black and i can introduce you to
Starting point is 00:40:31 to the owners to their one awesome that would be great awesome well you have any last words of advice give some wisdom to our agents out there they want to be sinee they're like i want to sell a billion dollars a real estate a year and i want to have a mega team what are they got to do i mean you know there's really no secrets. I think, you know, kind of this is a good, a full circle moment to what we started, right? It's like, well, you're going to have to work hard. You're going to have to burn the boats. If you want growth, you have to understand that sacrifice, there's a cost, right? The cost of growth is some sort of sacrifice. It's maybe money, maybe social, maybe both, right? Maybe time. So you can't do everything, but you can do one thing really hard for some amount of time and build the shit they
Starting point is 00:41:22 need to, right? And, you know, I guess that's what happened to me. Went into self-development, worked my ass off, and work works. I love that. I love that. I don't care if you're sitting on a ranch breeding bulldogs right now. There's no freaking excuse. Get your ass, your real estate license. Let's go. I didn't have internet, so I'd have to go sit in the fucking park in a lot of Starbucks and post their internet. I didn't have any money. There was no siding on the house. It was just mud and wired. Right. My mom was paying the rent. Right. Well, you are a success story.
Starting point is 00:41:55 And congratulations on all your success. And I really look forward to nurturing this friendship because I feel like I can learn so much from you as well. And we will see you in Sacramento. Thanks so much, Tene. All right. Thanks, Carrie. Thanks for listening to everything they never told you about real estate. be sure to subscribe so you never miss an episode.
Starting point is 00:42:19 To connect with Carrie or for more information about her coaching program, check out Carriesovey.ca or at Carrie Sovey and Associates on Instagram and TikTok. Thanks again for tuning in and we'll see you next time.

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