KGCI: Real Estate on Air - From Views to Leads: Mastering Short Form Video with Halle McCrory

Starting point is 00:00:00 At some point, you just got to stop thinking and start acting. It's just as simple as that, but you have to decide, right? There's no other way around it. There's new data that shows that interest rates are likely to stay above 6%. Period. This is KGCI Real Estate on-air live. Your weekly deep dive into the strategies, trends, and tools, shaping the real estate industry from market updates to actionable strategies

Starting point is 00:00:28 and exclusive interviews with top agents. We are here to unlock your full potential and help you thrive. Thousands of agents trust KGCI every week. Now it's your turn. Let's go live. Here's Ian Wheatley. Good morning and welcome to Real Estate on air live. I am Ian Wheatley,

Starting point is 00:00:46 and I'm once again here to connect Rory McElroy to real estate agents on social media because this week for our upcoming Friday focus here on KGCI Real Estate on Air. We're going to be going to six hours in and to the wild world of short form video, including Reels, TikToks, and shows. shorts and the tools that can elevate your real estate game. But before we get into those hacks and strategies, I kind of want to talk a little bit about this lesson from the golf course over the weekend because Rory McElroy, fresh off his master's victory, entered the PGA Championship at Quail Hollow with very high expectations. However, there was a routine equipment test. It revealed

Starting point is 00:01:19 that his trusted go-to driver was non-conforming due to its wear and tear, and it forced him to switch over to a backup. Now, I was out golfing yesterday, and the conversation was all about how Rory fell apart. Statistically, Rory was the best golfer in the field at that course. And statistically, he should have run away with it. But he didn't. End up time for 47th place. So after my round, which was a lot worse than Rory's round, I'm with some other real estate agents, and they're ragging on Rory, and they also did a lot worse than what Rory would have done. But oddly enough, the last time that I was thinking about Rory McElroy and the Masters was about how his hot and cold while the roller coaster of a win at Augusta was,

Starting point is 00:02:03 it reminded me a lot of real estate agents on social media then, and once again, I'm sitting here thinking about his PGA championship collapse, for lack of a better phrase. And yet again, I thought of it as another example of real estate agents on social media. Because despite the setback, he did still go out there and compete against the best golfers in the world and wound up tying for 47th place. That's an accomplishment in and of itself.

Starting point is 00:02:26 But the takeaway is this. even with the best tools, challenges, they come up, they arise. And it's not just about having the right equipment. It is about adaptability, resilience, and execution as well. Because in real estate, you might have the latest tech, the best CRM, the most engaging video content, but if you don't take action, if you don't adapt and execute, those tools will not lead to success. So before we get into the upcoming Friday focus later this week here on KGCI Real Estate

Starting point is 00:02:55 on air, I'm going to be having a conversation with Hallie, McCrory, co-host of the podcast Realtor Hacks Tips and Tricks, and we're going to be talking today about how to use short-form video to crank up your social media marketing, because she's going to be sharing how she is using short-form video in her social media strategy to close more deals from social media than other top producers around the country close in an entire year. So as we are exploring video hacks today, remember, it is not just about the tools you got. It's about how you use it. Now let's take a look at this week's housing headlines on KGCI, Real Estate on Air Live. Well, new data shows that inventory is flat and it is causing a stalemate. According to

Starting point is 00:03:38 the Realtor.com and the National Association of Realtors, 44% of major metros are stuck in equilibrium. There's not enough inventory to drive competition, but there's also not enough slack in it to call it a buyer's market either, at least across the entire United States. Another 30% of markets are shifting towards balance, while others, particularly California, New York, York and South Florida, they are falling further behind into being more of a seller's market. So agents, don't just talk about low inventory. All right. Be ready to explain how inventory in your market is affecting urgency, negotiation, and buyer

Starting point is 00:04:10 hesitancy. Also, we have that affordability crunch that continues to crunch at those lower price points. Across the United States, we are now short over 1.1 million homes in price points Americans actually need. That's 360,000 units at a, $170,000 or less, 416,000 units between that and $255,000 and then $364,000 units from 255 to $340,000. I know that's a lot of numbers, but here's what you need to know.

Starting point is 00:04:43 Markets that meet affordability numbers, the Midwest and the Southeast. The markets that don't, they're typically along the East and West Coast. So agents, be ready to show buyers specifically where these deals are in your market. and explained why affordability doesn't always mean cheap. It means sustainable in the long term because there's new data that shows that interest rates are likely to stay above 6%. Period. Okay. Don't wait for the Federal Reserve to do any blinking tariffs and inflation are keeping rates high,

Starting point is 00:05:23 and that 2% inflation target isn't anywhere close. to being met. So what does that mean? Well, that means what I think we've all feared in the back of our minds for a while, but let's just call it out. It means that a sub-6% mortgage may not come back. And those 3% rates, it seemed to be a pandemic era anomaly. So agents, coach clients that are waiting out for lower rates, particularly those 3% rates, that's not a strategy, that's literal nostalgia, focus them on payment, stability, and opportunity. Because there is some good news. There's a new 1,000-watt survey that shows 33% of buyers are motivated by emotional control over their space, not wealth-building. So what does that mean? It means today's buyers, they're emotional first,

Starting point is 00:06:14 financial second. There was only 11% cited in that 1,000-watt survey that said that building wealth was a top reason for them to buy. But a lot of those respondents said that student debts and ongoing maintenance costs were top concerns as well. So agents, shift your scripts around a little bit. Buyers, they want to be guided through the process. Talk about what it feels like to own a house, not just the costs. Because the trust shift is real. Buyers are trusting your voice more than what your marketing is, right? I know we're going to be talking. about social media marketing and short videos here in about 90 seconds, but social media still works, but only if it builds connection, not clicks. So agents become a storyteller in your

Starting point is 00:07:02 social media marketing. Show what it feels like to live there. Emotional storytelling and transparency is a trust currency. And that's a check of your housing headlines here on Real Estate on Air live. I'm Ian Wheatley. KGCI Real Estate on Air. I'm Ian Wheatley. And we all know we're supposed to supposed to be doing this. But are we? We're talking about short videos. You know, the ones that you watch literally all the time. You do them scroll through Facebook, Instagram. You're always watching them. But are you doing those? And honestly, often getting started is the hardest part and sometimes just need someone to show you the way. Hallie McCrory. She's the co-host,

Starting point is 00:07:41 the Realtor Hacks Tips and Trick podcast streaming right here on KGCI Real Estate on Air. And trust me, she knows the way. Halie, thanks for joining us here at Real Estate on Air Live. Yes, thanks for having me, Ian. Yeah, this is going to be awesome. It's going to be a lot of fun. I like to start simple. Always, keep it simple, stupid. What kinds of short videos are actually working for agents right now?

Starting point is 00:08:05 Yes. So personally, I've actually had two Instagram reels. So Instagram is something that is the platform I pretty much focus on. I do repurpose those videos to other platforms, such as, you know, Facebook, TikTok, and YouTube shorts. But Instagram is my primary one. So when we're talking today, I'm usually talking about Instagram. But in the past, or in the past week, actually, I've had two short form videos go viral for me.

Starting point is 00:08:37 So one I'm looking at has a little over 24,000 views. And the other one has a little over 15,000 views. So take with that what you will if you consider that viral or not. not, that was pretty good views for me. So I was excited about that. Both of them were property tour related. So that's what I'm going to take as working for me, but also other ones that are, I think are working for me and from what I see other agents doing well with are highlighting other local businesses related to your market. And then also like getting even more specific in that, highlighting local restaurants and like foody type of deals because that's something

Starting point is 00:09:22 almost everybody can relate to, right? Like we all like food in some different way or form of fashion, whether it's healthy, not healthy, you know, Chinese, Indian pizza. I think every human likes food at this point. I think we all love our food. I think we all love our food. Yeah. So that's kind of my tactic. And I think what a lot of other people are are you know, leaning towards is kind of going a direction of getting this broad audience related to food because that's something that is always going viral on short form video and then pulling them in with the caption or with your profile to show that you're a local expert in real estate, right? So it's almost like a pull-in little track there.

Starting point is 00:10:14 I love that. So, so I'm thinking there's this, there's this, I'm in Syracuse, New York for, for anybody that's keeping track. And in Syracuse, New York, we have a Facebook page. It's called where Syracuse eats. Okay. It is a, it is like, it is the page of the town, okay? It's actually run by the local newspaper. Don't tell anybody. But it's, but it's funny because I'm thinking of all the posts that I've done about food on from my, from my page, right? as the local guide, the local expert. And I think that, I think there's a lot of value in doing something like that. Now let's just say someone is, I don't know, let's just say they don't, they're not a, they're all hung up on the idea of well, I don't, I don't like food, I guess,

Starting point is 00:11:00 or maybe they're not a food critic or something. They get hung up on it. What's the value of just simply posting that you're present at these local businesses and tagging those local businesses? Because I have to assume that there's a lot of value to doing that as well. Yeah. So the other cool thing about highlighting other businesses is that you can send a collaboration request on Instagram for them to also be like a headliner and it shares to their audience as well.

Starting point is 00:11:29 So the cool thing is that when they, you know, accept that collaborator request or even if they don't and they just share it to their story, you're hitting a whole new audience that doesn't follow you yet. So that's that's another value out there of highlighting another. local business owner. And that's been super just, I think like business owner to business owner, that means a lot, right? Because that's how a lot of small businesses operate is on referrals. So I've even like even if I didn't get a lot of like traction off the social media post, you know, highlighting another local business just creates another relationship with someone. And that's what real estate is all about is making contact with people and having. like the more conversations you have, the better you are going to be doing in real estate.

Starting point is 00:12:19 I guarantee that. We're catching up with Hallie McCrory. You can hear her podcast streaming here on KGCI, Real Estate on Air, Realtor Hacks, Tips and Tricks. That's a tongue twister. I'm impressed whenever I hear, when I ever hear you say it. So thinking about mindset, because I kind of alluded to it already, what is that biggest mindset shift that an agent has to make in order to allow them to start? start creating video.

Starting point is 00:12:45 So for me, and I think this is probably most people, it's the mindset of getting over, caring what people think about on your videos. You could get started and be like, oh, this is going to be so cringy. Like I swear, if I let myself, I could think that about every social media post I ever put out. But at some point, you just got to stop thinking and start acting. it's just it's it's just as simple as that but you have to decide right there's no other way around it um you know you could get like talk to your friends and have them hype you up i guess too but at a certain

Starting point is 00:13:25 point i think they're going to get you know they're going to get sick of it too um but it's just it's just making a choice and knowing the statistics are there video performs for for business whether it's real estate or any other type so it's just a choice this was for me right so i remember starting out this is like 20 years ago in radio i think about all of the mean nasty things that people said about me you can either laugh or you can cry like pick pick one right it's it's just easier to laugh about it right like the fact that oh who who takes the time to even form an opinion about me right like you should be proud of yourself if people are if you and and i'm also grateful i think i go back to you know my time

Starting point is 00:14:12 starting in radio. We had these, we had cassette decks back in those that day, right? And that particular day, we had a cassette deck. And, you know, it was really fun deleting cassettes because you had to have a really big magnet. And it was a big electromagnet and you'd like really, it was called bulking the tape. I'm getting in the weeds, but there's a point here. But it absolutely would destroy the tape.

Starting point is 00:14:36 Like there's like no evidence, there's no evidence of it. And, you know, here's the thing on social media. your early stuff lives forever, but there is this thing called the take where you can do a practice run or two and just kind of get comfortable with that script. I know I'm a two to four take person, right? Typically, I'm never satisfied with the first take. Do you do multiple takes? How do you manage takes? Yes, absolutely. To a certain point, I'm someone that gives, like, I'm a big time blocker. Okay. With everything I have to do in a day that's just, how I best manage my time. And I give myself a little window.

Starting point is 00:15:17 You know, depending on what type of video I'm creating, I give myself a little window. I have this amount of time to make this video and you better get something out. And this is another mindset. You know, a lot of people have to get over is making the video perfect. It's almost never going to be perfect. Like we are all hard on ourselves. That's just the human, human way, I would say. But at some point, you just got to pick something and get it pushed out because the action is way more important than the perfection.

Starting point is 00:15:51 And most likely, the little nuances that you think are not perfect, nobody else is going to be nitpicking or thinking about. Like the attention span of the average human these days, like when they're scrolling, you've got three seconds or less to hook people in. I think it's actually less now. But yeah, so you've got to, like, you've got to just push it out and not worry about being perfect because that's, like they say, it's the analysis paralysis, how to think about that term. And one of the things that I would always do is I would, like to make me feel better when I would, when I started doing talk radio shows, I would listen to the big national talk radio hosts. and I would tally every single time one of them said a filler word. And you'd be surprised how many times it's not perfect. And they're the pros and they're supposed to be the ones that do this professionally.

Starting point is 00:16:47 And so if the a us and the ums and the slight imperfections are acceptable to them, they should be acceptable to all of us here in real estate social media. We're catching up with Hallie McCrory, co-host of the Realtor Hacks, Tips, and Trick Podcast. Halie, your social media, is that your Instagram right there? Yes, yep, that's my Instagram. Perfect, perfect, perfect. Now, I was thinking a little bit about this, because you've had a lot of great results with video and social media,

Starting point is 00:17:15 but you're not chasing going viral, right? And I like that you talked about going viral for you. So what is your approach to not necessarily going viral, but being consistent and visible. Yeah. So I am someone, I absolutely live on chat GPT these days, very much an AI person and leaning into that. So I actually, when I'm creating videos,

Starting point is 00:17:45 I am running everything through chat GPT. And I actually am concerned about virality. But when I'm, you know, when I give chat Chi, chat GPT, my goal. I'm saying, I want high engagement and virality amongst people who live in Dallas, Dallas sites, or people moving to Dallas. So sometimes, you know, you can make a video related to real estate, but if only, if only real estate agents are seeing it, and it's only something relatable to other real estate agents, that's not, that's not really helping you to get leads or get shown in front of your target audience, right? I mean, there's an agent attraction play

Starting point is 00:18:27 there, sure. But I think that's like a big mistake. I think I see people making or agents making when they are trying to make videos. They're going after these real estate trends that are fun. But to me, it's like that's only relatable to other real estate agents, right? So try to make, like think about what you would want to see as someone in your neighborhood. And don't be afraid to to pick like topics that you think are monotonous. I even had, so I was having lunch the other day with a very prominent business person in Dallas. Big restaurateur guy has done well in retail as well. So he's very multifaceted. He's someone that I would think would know real estate inside and out just because he is such a smart business person. But he was like, he was giving me feedback on my

Starting point is 00:19:21 social media and he was like, honestly, like, I think you need to do more videos around like what earnest money is. Like I always am curious about, I'm like, what? Ernest money? I'm shocked that you're never. I'm like, okay, so I really need to lean into like educational videos, I think, about what I thought was monotonous, even to, you know, a luxury, ultra luxury or even near luxury, you know, demographic. So just, you know, putting that out there too. That is interesting. Because, you know, you can say, oh, you know, you want to have a balance of, you know,

Starting point is 00:19:59 what kind of, you know, gives you some, you know, warm fuzzies around your brand. You want to have some of the informational stuff out there, the education, like, you know, more along the lines of micro learning, which a short form video would be pretty good for. But even as I'm kind of thinking about how do you, like this is the hardest part right because I know I will put good market information out there in a short video punchy delivered in 60 seconds or less and I feel the only feedback I get up from it are from other agents in my market like kind of ripping it off because it's there right how do you how do

Starting point is 00:20:41 you track that content to know what's resonating with with consumers versus agents? So I guess that's really hard to track. I would say that might be another track GPT analysis game there. Like if you, so I would probably, if I thought I was having that issue, I would probably, well, you can't upload that video

Starting point is 00:21:10 to track GPT, but I would probably- You could describe it and dump the transcription in. That's probably what I would do using my Otter AI tool or even just doing a quick little description of the video and say, I think I'm having this issue, you know, going forward, how can I correct this issue and change my videos to where I'm targeting, you know, actual consumers in my market. And that's what I'm doing on my videos. I'm telling it, please optimize my caption for virality and high engagement amongst Dow sites and people moving. to Dallas. And I'm even like when I'm crafting my video, so I posted one yesterday, there's a trend on TikTok right now that I brought to Instagram. It's like I don't want a burkin, which is like a high end luxury value. I want a blah blah blah. And so I put that into real estate, did a home tour. But when I was making that video, I'm like in chat TV,

Starting point is 00:22:07 I'm like, what can I put or how can I take this trend and make sure that it's targeted towards my target demographic, like near luxury and luxury homebuyer, sellers in Dallas are people looking to move to Dallas in that demographic. Like, I get specific. And that is half the battle is getting specific. So I'm thinking about the agent out there who says that they don't know what to say on the video. Thinking about how do we help them figure out, but also because I will be honest. I sure. Could I, could I, could I storyboard a whole, a whole program?

Starting point is 00:22:52 Could I, could I, could I write all the things I need to write? I can, yes, I have that technical skill and ability after like 15 years. However, I can also teach chat GPT to kind of do it for me. So for those that struggle with what to say on video, how do we help them help chat GPD? P-T figure it out for them. Yeah. So I think the important things to do are to let chat GPT know. Like I think you need to have kind of an idea of what, what demographic you're going after.

Starting point is 00:23:27 And if you don't know that, again, use chat CBT and say, like, give it all the details about yourself. Like my kids are in this school district. We live here. And have, like I even have with my agents in my downline, we do business. planning and I have like I tell them to give chat GPT all these this information about them and have chat like in the most efficient way possible what is my most efficient based on my life what is my most efficient way or like my efficient target audience right because if you have kids that go to Christovo ISD you know like in the business planning sessions with chat

Starting point is 00:24:09 It's like you need to get involved with the kid sports like market to, you know, make sure you're the advertiser on the sports jerseys or, you know, get involved with the PTA. This is stuff you're probably already doing as a parent. Now you've just got to be intentional about the conversations you're having in those, in those avenues. And then once chat chat, chat, IT'll save all this information and start remembering this about you. and it'll tell you when it does.

Starting point is 00:24:39 It'll say, I think, updated memory. Then start saying, okay, I want to create content. I want to create short-term video, you know, based on this target audience that I'm already interacting with on a daily basis. You know, what type of content is this particular avatar that I'm interacting with? What are they interested in? And can you create me a content calendar for the month of May? give me ideas on what I need to be like delivering.

Starting point is 00:25:11 And then on each individual video, it'll give me an idea and I'll say, okay, now what does my script need to be? What does my script need to be where I can go viral and get high engagement amongst this target audience? And it'll spit it right out. It'll give you the caption. It'll give you the hashtags. You just got to like tell it what your target goals are.

Starting point is 00:25:33 So I think at this point, it's just as you. you as an agent, you need to get specific on who's your best market based on your life. Or if you want a different target, you know, that's okay too. It doesn't have to be efficient for your life, but just, you know, that's an example. You know, it's interesting is, you know, it's easy to target where you live, right? It's easy to target where, where if you have children in school, where they are. I remember the I remember the first time I bought the sponsorship of the kids little league hats and I was like yeah was there was there a direct there was there a direct business that kind of kid came from the hats no but do you know how many conversations it started with my kid being the first his first year in coach bitch started a ton of conversations oh yeah so there there's a lot of there's a lot of value to do to do doing those things. And even hindsight being 2020, I should have done a video with my kid

Starting point is 00:26:40 with the hat on talking about the Little League, right? That would have been, that was a missed opportunity. Mist opportunity. You can kind of have all these little these tie-ins as well with the content as well. So we've prime chat GPT with this information. I'm still struggling. Hellie, I don't know what to say. Talking's hard. It spits me out of script. I really just read it. Is it really that simple? So there's an app, and this is also an AI-driven app. I feel like I've graduated from it at this point because I've gotten so comfortable talking. It's called captions.

Starting point is 00:27:16 And they actually have a teleprompter. So you copy and paste. Actually, and it has chat TPT built in inside of it, but I like priming my own chat TPT, copy and pasting into the app. It has a teleprompter actually inside the app. And then it has like an AI eye tool. So if you're looking, you can tell that you're reading off of a teleprompter, but the app will actually correct your eyes.

Starting point is 00:27:44 And I swear it doesn't make you look like you have crazy eyes. It looks extremely normal. It looks like you're just talking as a person. I feel like you're sharing my secret. I do that all the time because I get sick of trying to have to memorize. the script. I don't want to, I don't want to do it. Right. And so the other, the other thing is with Captions AI, let's just say you're, let's just say you're not, let's say you do a lot of create the content creation on your desktop with like your, your fancy 4K webcam or whatever. You can also upload that video to the desktop versions of Captions.A.I. And this isn't a, this isn't a commercial for captions AI. But you can upload the video and run a process to correct. Oh yeah. I did not realize they had a desk. Wow.

Starting point is 00:28:36 Yeah. Yeah. No. Yeah. No. So, so I use it at least a good four or five times a week. Oh my God. You gotta upload them short.

Starting point is 00:28:47 Yeah, you got to upload them short. They don't like long form video. So you can't like do it with like a 20 minute like video like this. But like if you cut the real and you just want to just cut with the script and then just put it in it. Yeah. Yeah. I mean, and like, there's a lot of time. Sometimes I'll just do ones.

Starting point is 00:29:02 where like this one actually, this one that went, there was 24,000 people. It was just me talking in the beginning. I didn't do any scripts or anything and this is actually one. I had chat kind of prime me on what the caption should be, but honestly I just got in the video and said, and I actually thought this about the house.

Starting point is 00:29:24 I went to a broker's open, went through the house and was like, I feel like this house should be way more. So literally on, I just, got on the camera in my phone, or sorry, I got in my car and just opened up my video. I was like, guys, I just toured and I, but I, you know, kind of thought about like, what would my initial hook be? So I went in and said, guys, I just toured a house and I'm shocked at the price. So like that's kind of a good hook, right?

Starting point is 00:29:54 Yeah. I did think about that. And again, that's something that Chachabit could help you with. But I think that's why there was so much attention. with it is because everyone was like, why were you shocked at the price? Is there something that I need? Right? You keep watching and then I do like a little, just little snippets up the house, but it doesn't even have to be.

Starting point is 00:30:16 You don't have to follow the script. If you feel like that's like stifling you or you kind of sound, you know, robotic, don't be afraid to just at least just give it a try to record. And I probably took me because I would stumble on my words for a second and I'm like, Like, ugh, but, you know, the less I thought about it and just was acting like I was talking to a friend, like, oh, my God, I just toured this house. I thought the price was so good for what it was. It's, you know, the house is kind of remodeled, but not fully remodeled. So there's still room to build equity in it.

Starting point is 00:30:51 But it's, it's livable and it's still cute. It's got a pool. It's got a great bag yard. It's in Lakewood ISD. Like, I just, it was like I was talking to a friend, right? And that's like I think what what people like right now in terms of content. Like that's why TikTok has done so well because TikTok is very informal compared to Instagram. And I think Instagram is starting to pick up on that informality.

Starting point is 00:31:16 And, you know, the content, that's like friend to friend. Yeah. When I would when I would coach young talent on the radio, what I would the, the, the, the scene I would plant in their head was when they would, turn on the microphone. They should pretend that they are out to dinner with friends that they haven't seen in a long time. You're naturally going to be smiling the whole time and talking a little bit louder than you typically would, right? So that way the microphone actually picks you up. But that's, you know, if you just treat every conversation you do with that video is it's a conversation with some friends you haven't seen in a while, you're probably going to have a good time.

Starting point is 00:31:55 We've been talking a little bit about some tactics, but I kind of want, and some of the tools rather that you and I both use. And my secret's out forever. I feel, I feel I've been just put out there now. But what does the routine look like? Like, you know, you talked about time blocking a little bit already, but filming to posting, how often are we posting? What's working for you right now? Yes. So I'm probably posting five to six times a week.

Starting point is 00:32:25 My goal is to do every day, but sometimes that just isn't hear the dogs go. I'm sorry, y'all. Yeah, they are. This is why. So sometimes it just doesn't work out with my schedule that week. And a lot of people are on the train of having, like, time blocking a big chunk of time and recording multiple videos. I just can't.

Starting point is 00:32:53 I just can't do that. I don't know why. I can't either. I feel like when I've tried to do that, I'm just not in a space where I'm like feeling creative. I don't know. I'm on the train right now where I'm going to brokers opens and I'm getting content of houses. And like I just keep that stored in my phone. So every week on Sundays, I go through my phone and clean out my photo.

Starting point is 00:33:20 and videos and organize those into albums. So I can easily pull stuff up and say, what is like, you know, if I don't have things planned out, what can I just quickly spit out on Instagram? I do try on Sundays to plan my week out of what I am posting. So I kind of know if I don't have content right now, I know I need to be like when I get, you know, dolled up to go do something, make time before to record

Starting point is 00:33:50 a video so like I feel like I look good or whatever it might be. So that's kind of my tactic. And I will say I leave, I have a 45 minute time block on my calendar every day. I move it around based on my schedule. I'm a big Google calendar person. But I leave 45 minutes in my day to go ahead and make that content. And that's worked out for me. And I just, I know I've, I think, I think it was, March this year. So I do track my insights as well at the end of each month. And I fell off a little bit. It was more like three to four posts per week. And I did a meditation retreat. And I didn't, I wasn't

Starting point is 00:34:35 good. And I didn't get my stuff scheduled like that week before. And I saw my insights go down. And I was like, dang. So that's the motivation right there. I know I'm not posting the amount of times that I need to be posting, my views and my insights go down. So that's like just a bummer, right? Because like in these, and it's even more so just motivating when I am, I do have these videos that are performing well. I had multiple builders follow me from one. I had multiple investors follow me from the other one.

Starting point is 00:35:09 And like actual people that live in Dallas, like they had, whenever they follow me, I'm like, oh, like, who is this? You know, Dallas, Texas. in their in their bio or it tells you this person followed you from this real um and it's i've had uh i think i looked last night 250 people follow me in the last 30 days and i'm like those are all new people that i don't know that are like now following me not just like seeing my content but actually like went and followed me i know this is working um and i will say like i those are my i've been i would say I've been doing social media for a while, but I really started actually on my, like, on my personal pages, really started that in 2025 and really honed in on the Dallas content and got super serious about it.

Starting point is 00:36:00 And it just sometimes I'm like, I feel like no one is seeing my content, but I promise you, people are. And you never know when that that one is going to hit with people. and it's worth every like tiring moment to make sure you're setting aside that time. So I'm just, I want to give people that encouragement because sometimes it feels like no one is seeing it, no one's engaging, but it might just mean making some tweaks and listening to what chat TPT is telling you to do because I even ran into that. I'm like, I don't know if chat is right. Like I feel like I'm right.

Starting point is 00:36:35 And chat knows. Chat is all knowing. Chat is pulling from everything online. So sometimes it's just leaning in and trusting chat too. Every now and again for things that I had done for 15 years, almost 20 years, I had to realize that Chad GPT, I had to chuck my hubris at the door and go, what if I just do what chat GPT says? And every now and again, chat GPT is actually smarter than me.

Starting point is 00:37:05 And, you know, it's not, I'm not a shame to admit it. It is one of the things where in this little area of social media, guess what? ChatGPT is actually smarter than me. So lean into it. Haley, this has been awesome. This has been great. We will need to have a conversation, I think, later on, another time about like circle prospecting. Like, how do we, how do we kind of dive into these social media people that come to us because of our short form videos?

Starting point is 00:37:31 But that's going to be tomorrow's problem, right? We're going to, we're just want people getting going on the, on the show. short form video. For those that want to follow you on Instagram, TikTok, YouTube, how do we find Hallie McCrory? Yeah, you should be able to just search my name, Hallie McCrory, in any of the platforms. Facebook, I'm Hallie Beeler McCrory. I've got my Instagram, Hallie B. McCrory. That's the same on TikTok. And then I think YouTube, you should be able to search my name and come up as well. So this has been so much fun. Thanks for joining us today at Real Estate on Air Live. Thanks, Ian.

Starting point is 00:38:10 All right, there are a lot of good nuggets there in that conversation with Hallie McCrory heard just now on real estate on air live. But here are some of my top takeaways. Virality starts with relatability, right? So Hallie had shared that her most recent viral videos, which were 24,000 plus views, weren't these overproduced pieces of content. They were relatable. And the two that popped, simple short home tours with a wow, this. price hook and casual commentary from the front seat of the car. So agents, this stuff does need to be fancy. It just needs to feel human and be the buyer's voice. Another one, highlighting local

Starting point is 00:38:53 businesses to boost reach and build relationships. I thought this was clever for a couple different reasons, but featuring restaurants and local shops not only drives engagement, it creates real connection with other small business owners. And a bonus to that all is that, They share it too, giving you a fresh audience that you would otherwise not have reached yourself. So agents use that collab feature, particularly on Instagram, to get your video shared on the feed or stories. It's an instant reach bump. Number three, no particular order. Cringe or not?

Starting point is 00:39:26 Just post it. Every agent thinks that their videos are awkward, okay? Every radio host thinks their shows are awkward, okay? Dirty little secret there. And Hallie says it's true, but here's the deal. If you let that stop you, you'll never get better. You don't need to be perfect, just need to be consistent. So agents, block time, post anyway, and remember, no one else is judging you as hard as you are.

Starting point is 00:39:54 Number four, chat GPT is her creative wingman. It's also mine as well. Hallie uses chat GPT to build hooks, captions, hashtags, and even content calendars, all tailored to her Dallas-based audience. And the key is to train the chat GPT that you're chatting with to understand your ideal client. So agents, be sure to tell chat GPT who your tribe is. And then ask it what they want to see. The more specific you are, the better the results get.

Starting point is 00:40:24 And lastly, time block and repurpose like a pro, right? So Halley doesn't do batch recordings. Some agents that we've talked to do batch recordings. But what Halley does is that she captures content as the week goes on, organizes it on Sunday, and gives herself like a 45-minute daily block to create and post. And the result is 250 new followers over 30 days, including investors and builders in her market. So agents, you don't necessarily need to post every single day, but you do need a system. And Halleys includes a content library, a weekly planning habit, and one dedicated time block. each day. And if you're looking to dive even deeper into short form videos, we will be doing it all later this week for our weekly Friday focus. You know, you've got to be doing short form videos, but if you need to be shown the way on how to get it done, we will be bringing you six hours on what is working with top producers right now. And if you miss it live, we will be podcasting

Starting point is 00:41:25 all of that content, all those episodes. So be sure to go to Apple Podcast, Spotify, IHeart, or wherever you listen to podcasts, and subscribe, just search KG. All right, it's time to lighten things up. It's time for real estate confessions. I think maybe we should call it real estate commiseration every now and again because, as I like to say, there's strength in numbers and there's encouragement that comes from knowing you're not the only one that it's happened to. But before we dive in, let's get one thing straight. Real estate confessions features stories from the wild world of real estate. Names and details may have been changed to protect the innocent and occasionally the not so innocent. All confessions are shared in good humor and do not reflect the opinions of KGCI real estate on air, its hosts, or affiliates. No agent's licenses were harmed in the making of this segment. Enjoy responsibly. All right.

Starting point is 00:42:18 Now I'm going to have the OJ stuck in my head for the rest of the day. Be sure to drop us a... I hosted an open house and forgot to unlock the front door. Watch three buyers walk up, knock, and leave. I waved from the kitchen. I complimented a seller's staging. Turns out it was just their everyday decor. They were offended.

Starting point is 00:42:46 We didn't get the listing. I called a client by the wrong name for months. He finally corrected me at the closing table. His wife was not amused. I uploaded listing photos with my reflection in the microwave, wearing a hoodie and holding a big liter of soda. My phone rang during a showing. the ringtone was money, money, money, money.

Starting point is 00:43:14 Yep, the theme song from the president's old TV show. The buyer turned and said, classy. All right, I'm going to have the OJ stuck in my head for the rest of the day. Got a confession of your own. Be sure to drop us a DM on Facebook and Instagram and tune in next week because, who knows, maybe your confession is going to make it on the air. Special thank you to Haley McCrory, co-host of the Realtor Hacks Tips and Tricks podcast. And be sure to check in,

Starting point is 00:43:42 Friday for KGCI Real Estate on Air's Friday Focus, where we're going to be talking Reels, TikToks, and shorts, and all those video hacks that you need to really leverage those short form videos on social media. I'm Ian Wheatley. This is Real Estate on Air Live. Be good.

KGCI: Real Estate on Air - From Views to Leads: Mastering Short Form Video with Halle McCrory

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