KGCI: Real Estate on Air - Getting Your Business to Three Hours A Day

Episode Date: April 17, 2024

It's really not about working three hours a day. What we've discovered is that it takes about three hours for, there are two 90-minute increments, okay? And so it's all about work focusing on two big picture priorities, okay? Just give you the overview of it. Two big picture priorities that you focus on to the exclusion of all others. I'll give an example. So when I was in the listing game, when I was listing houses, there were 46 steps. to a listing. Step one, generate the lead. Step 40 was closing, and then there was six steps

that happened after closing. What I learned was that there were only two things of the 46 that moved the needle 90%. So that's all I did was those two things. It took me about three hours a day. Everything else, the other 44 were done by others. Okay. Welcome back to the business healer podcast where we help you quadruple your income while working just three hours a day. Now you can get off the roller coaster of feast or famine and finally scale your business the easy way. Hi, I'm Nollie Williams, the business healer. I run three six-figure businesses while working just three hours a day. And in this podcast, I show you how to focus on the things that help you make a ton more money while working a lot less.

Without the hustle and grind. Let's go. And I'll share the slides with Bradford. You can get them from him. All right. So anybody has any question? up for now. Somebody said, boy, get to the good stuff. All right, we talked about this. I want to inspire, that's my mission. What I want you guys to do right now is come up, is write down,

you can do it in your head, you can do it on your phone, you can do it on your paper, write down your intention, like what's your intention for the sedan? I think it's very important that you have an intention like. Why are you here? What's your purpose for being here? What do you want to get out of this? And you might even say, what is your outcome? What's my outcome for this? I'll let you spend 30 seconds or a minute. What is your outcome? And I'll have a few of you sharing your outcome for this a day.

What's my outcome? What do I want to do. Why am I here? And by the way, thank you guys for being here. I know there's a lot of places you can be right now. Anybody want to share? What's your outcome? Lee?

Focus and inspiration. Focus and inspiration. Focus and inspiration. I like that. Focus and inspiration. Who else? Anybody else want to share your reason for being here? Raise your hand. I'll run the back to you. Right here. Maybe believe in myself and have the vision that I can make it, even though there's kind of a mold that I'm in right now that you've got to break. Oh, tell me more about that. Oh, well, I'm in medicine, so I'm in medical school.

And it's very much so like a rut that you're in that it's hard to do anything on the side of. You're the one that's going to be a surgeon. Potentially. But it's very much so like a job that you're stuck into and there's, you're going to get to a good place if you just follow this train. But it's very hard to do anything on the side, especially while you're getting there. And, you know, it's really another at least 10 years before you are free at least the typical surgeon to make the choices you want to make. Yeah, that's part of the path. Thank you for sharing that.

Appreciate it. Anyone else? Anyone else want to share it? Anyone else feel like the Holy Spirit is just like, man, you, I always. Okay, I see you trying to hold back on me. Like, no, I don't know anything. My hand. All right.

First, I just like to give honor and praise to the Almighty and for allowing me to be here. And for one of my teammates, Billy, for sending me the link. I appreciate that. So I put, to obtain knowledge to make six-figure income, to live a peaceful and stress-free life that will allow me to live and help others. Amen. That's beautiful. That's beautiful. Thank you so much. My husband and I have a four-point guide for how we live, and it is to grow spiritually. Hold on. Hold on. We're going to take notes on this. A four-point guide for how you live. That's what you and your husband have. Yes. Okay. Wow. Okay. Go ahead. So it's to grow spiritually, to cultivate relationships, to generate wealth, and to have fun. Oh, I love it.

And so everything has to fall under one of those four categories. I love that. To grow spiritually, to cultivate relationships, to generate wealth and to have fun. And so for me, the reason why I came is to work smarter, not harder. I love that. There you go. That's why I'm here. Amen.

Anybody else? I was just going back. Okay. Anybody else want to share it? And then we'll get you in there. Hey everybody. So when I first came, I just thought it was going to be a way to scale my business. That I would learn something. But while I'm sitting here, what I wrote down was today I'm going to hear a word from the Lord that's going to take me to my next.

So that's what. But I just have to tell you two, my dad's middle's name is Nolly. What? And I know. I promise you and I actually my middle name is made up after him. So it's it's not like stuff like mine? N-L-L-L-E-Y, his and my grandpa. N-O-L-L-E-Y.

Wow, wow, thank you for that. I don't hear that every day. My dad's middle name is Henry, so... Really, I'm here. Really, I came here to... support my friends but what I wrote down was that knowledge isn't power applied knowledge is power and so I came here to relearn and engage the tools necessary to create the successful life that I want just retraining your brain

you know it's getting back into it's just retraining your brain so we just monitor yeah thank you for that Monica that it's so important because what like what Monica said was and I appreciate you for mentioning that you're here to receive a word right and so like like Monica was saying you know retrain the brain and you know sometimes when you come somewhere you think okay I'm here for this reason but it really ends up being something for you and that's really why I'm here this is for me too we're all on the on this path together we're on this growth path together so thank you for sharing that

thank you and I know if you would a few more of you guys will be you'll be able to share later by the way I don't have a clock. Is there a, there's not a clock here. So, you know, I could go for five or six hours. How many of you don't get the idea of that? But I do want to be cognizant of your time. And so we'll get you out on time.

We're scheduled to go to a 12. This thing is not advancing for me. Come on, buddy. It's stuck. Hold on, let me see. It's thinking. Oh, here we are. I got it doing something.

See if I, there we go. So I'm, thank you so much, Kyle. I'm here to help you live your dream life right now and here's what I consider a dream life and I've polled lots of entrepreneurs it's earning a quarter million or more a year having nights and weekends off but wait there's more taking four to five vacations a year okay that looking better be debt-free and working three hours a day okay this is the life that my wife and I have been living for than a decade. And it really is the life that you can have as well. And a lot of the principles that I teach are in my book, three hours a day. If you don't have it, you should get it. If you've got

Kindle, if you got the Kindle thing, then you just download it. If you got the, it's free, you know, if you're paying a membership. If you've got Audible, it just came out on Audible last week and you just, you know you've got a credit you need to use anyway. Just go ahead and get it. Go ahead and get it. Make that your next one. And because there's a lot of research, and there really is a system to this. It's very methodical. And I can't teach you this in two hours, but I can give you the framework for a lot of this. So that's really the dream.

How many of y'all would love to have that life? Raise your hand if that's the life you want. By the way, it's really not about working three hours a day. What we've discovered is that it takes about three hours for, there are two 90 minutes, increments okay and so it's all about work focusing on two big picture priorities okay just give you the the overview of it two big picture priorities that you focus on to the exclusion of all others I'll give an example so when I was in the listing game when I was listing houses there were 46 steps to a

listing step one generate the lead step 40 was closing and then there was six steps that happened after closing what I learned was that there were only 22 things of the 46 that moved the needle 90%. So that's all I did was those two things. It took me about three hours a day. Everything else, the other 44 were done by others. And that's what allowed me as a solo agent to become the number one real estate agent in Austin, Texas, with 9,800 agents that year, for my fourth year in the business, when an Austin Business Journal came out with a report,

my production was ranked number one. And as a solo agent, I did 96 transactions that year through MLS that they could track. It was a bunch of them I did off MLS. But I only did a very small number of things. And so that's what three hours a day is. So it's about you, those three hours is what you dedicate to the things that really move the needle. And whatever you do with the rest of your day is up to you. You want to work eight hours a day, nine hours, ten, twelve.

I don't care. but I want you working three hours a day on the two big picture priorities, okay, in your business. And they're different depending on where you're at in your business. Okay, does that make sense, right? So that's really what three people are like, oh, you, there's no way I would only work three hours a day, but you don't have to. I mean, you can work whatever you want. But if you tell me, for most entrepreneurs, I say, write down what you did the last three days,

or the next three days, right now everything you do, and I can cross out. I guarantee I'm going to cross out 90%. Now, I tell you to do it, you're going to start thinking, but if I say, hey, what exactly, man, I was busy yesterday. I put in my grind. I worked 12 hours. Well, busyness doesn't equals business.

Okay? And the truth of the matter is, if I looked at your 12 hours, Uncle Nali would shave it up. I say, look, you didn't have to do this, this, this, this, these are the two things you have to do. That's it. My three hours today, I'm here. I'm here.

I'll probably do another hour, whatever else I do. Okay, that's my day to day. I could actually delegate this, but I love doing this. All right, so this is a blueprint that I came up with. It's a success blueprint. Don't just, a lot of people like, man, I'm just going to work. You said work three hours a day. I didn't say that because you've got to go broke. There's a system. There's a system in place. You know, step one, two, three, four. There's a, there's a methodology to three hours a day. Okay. and I write about it in the book. I go through all that.

And I'm not here to just, you know, like, okay, I'm just going to read my book and tell you everything that's in here. Like, man, why would we go to that? I just bought his book, you know? I'm here to give you the stuff that's not in the book. Does that make sense? Yeah. So what I do is I focus on three different kind of entrepreneurs.

And let me, by the way, Susan is my timekeeper. So she, okay, good. Okay, we're good. I would like to have some time for Q&A, but at the pace we're going, we might not make it. All right, we'll see. So Newby Ned, Ned is in his first few years of business and not quite meeting his goals. So Ned needs to get his feet under him and is confused about what to do to generate business. What's Ned's problem?

He's got a what problem? Okay. Newbie Ned. Any newbies in the house? Any new entrepreneurs? Newbies? Okay. So that's going to be your big problem is to figure out what to do. Okay. Now the next entrepreneur that we're going to look at is coasting Crystal. Crystal has been in business for some time

and she has gained a client tail and is coasting on a semi-steady pace, okay? But Crystal needs to maximize her impact and income to move from Feast or Famine, okay? And it's confused about how to do this. you know that's feast for famine mode and I can I have a lot of information that I teach I could go a whole class

just on this get you out of feast or famine so any coasting crit anybody been in business for a while and you're kind of in that sort of in that pocket

and then the final one is Rockstar Rick okay I think John I think we got John up here John was going to help me teach a class

so here Rick is on fire he's making good money he's looking for ways to grow his personal and his personal and business life while working less. Rick desires to grow, and his biggest issue is knowing who to hire a partner with

so that he can grow to his ultimate potential. That's Rockstone Rick. You feeling that? Oh, he's feeling that? All right, all right. Because John is a kind of guy, you're a developer. Oh, hold on the mic. I said, you're a developer because I heard he was a developer.

He said, I do a lot of stuff. Yeah. And he asked me to them, and he says, now why should I be here? Go ahead. Where do you want to know? No, just a little bit about what you do. Oh, what do I do? Oh, man, I was in real estate for over 12 years.

I buy real estate in different areas. I buy large tracts and land. So they buy them, resell them, buy houses. I flip them. I get a mobile home park. about to set up another one and I do rental property too I forgot about that and yeah he's oh he's got a little estate team yeah how many y'all feel feeling for John right now like thank you John yeah yeah but so he's Rockstar Rick and

and so so when you look at Newby Ned has a what problem Coaching Crystal has a how problem and then Rockstar Rick has a who problem Okay. And that's really what it's all about. When you, when you figure out your right who's, how many of y'all read the book, Who Not How? That's a great book, and, you know, that I highly recommend as well. So, all right, so Proverse 22, 1022 says this, the blessing of the Lord brings wealth without painful toil for it. You know, a lot of people hire me. They pay me a lot of money to make them wealthy. But what I realized was, was just creating miserable millionaires. It's like, I want to learn how to make seven figures. I want to do this, you know. Well, I can teach you all that, but you're going to be a miserable millionaire

if you don't get all the other stuff with it. Okay? And the NLT, it says, the blessing of the Lord makes a person rich, and he adds no sorrow with it. I see a lot of people getting very wealthy, but they've got all this, this angst that goes with that. And that's not what God teaches.

I want, let's, I'm going to give you a new affirmation if you don't already have this one. I choose to make it fun and easy. Justin knows that one. I think Bradford, you know that one. I learned that from my coach Artemis. I choose to make it fun and easy. I choose to make it fun and easy.

So there are three types of freedom for entrepreneurs, for us in this room. That's financial freedom, time freedom, and location freedom. If you've got all those freedoms, you've got the trifecta of freedom in your life. Because how many of you became an entrepreneur to have freedom? Like that was one of your big things. So financial freedom, you can do whatever you want to do

when you want to do it in terms of financially. Time freedom, literally you can do whatever you want to do when you want to do it, okay? Because you've got control of your time. A lot of entrepreneurs don't own a business, they own a job. And I tell them all the time, you don't own a business. Your business owns you. Yeah.

And so the reality is, if you want to really get to the, you know, to the freedom that you desire, this is what it is. And then location freedom. I could be in Savannah, Georgia. I can be, I'm going to be in, where are we going to Pensacola? Well, we're flying in the Pensacola. We're going to, I want to go visit my mom. Oh, yeah, we're going to have fun with her. Go visit Mama.

I mean, I forgave my mom. When I was 18, you know, Christ, when Christ comes into your life, you know, you let all that stuff go. And, you know, she's never apologized, by the way. And that's okay, because I've gotten, I always wanted to know why. That was my whole thing. Man, I just want to know why she did it. Do you realize that a person that's Craig, you know, Mom, I'm not talking about you right now.

Just saying, a person that's Craig, cray, you ain't never going to figure out why they do. But why that guy killed all those people? If you knew, look, you don't even want to know why, you know, you can't even, your mind can't even go there. Okay. And so God asked me, would you surrender the need to know why? Some of you need to surrender the need to know why. Maybe you were molested as a kid, maybe been through rape. You know, I have clients that have been through a lot, okay?

And a lot of times the way we operate in business is the way that we operate through trauma. Okay? I know that when I was on the streets, I learned that you can't trust nobody. that's what I learned. It's like, man, they're trying to, you know, I was always looking for my duffel bag, where's my money? Is it I'm counting it? I got $100 missing.

What's up? That's how I would think. And so when I got into business in general, I didn't trust people. And while that was a good sort of a skill to have, not trusting people, it was actually good on the streets, wasn't so good in business. So a lot of times we're operating from trauma responses that need to be. let go. So this is you inside your business. It's like a labyrinth, like a maze. Which way do I go? Left or right? You know, when you're working in your business, that's what, how many of y'all feel?

I see a few smiles on your face. How many of y'all feel like that? Sometimes you're in the weeds of your business the day to day. Okay. Now all you have to do, if you have a drone that flies you up above the maze, just 30, 40 feet, now you can see every turn. That's where you need to be. You need to be in the drone that's above above the maze. You don't need to be in the maze. Get out of the maze. Does that make sense? Any idiot, none of us are idiots by the way, but any idiot can see how to get out of this if they study it wrong enough. You're never going to figure out how to get out of that. And a lot of my entrepreneurs that I teach are stuck that way. And that's really what the gift of three hours a day does. It gets you above the maze so that now you can work on your

business instead of in it. People would tell me about that. man you need to work on your business and not in it they never showed me how to do it three hours a day it's a blueprint so dial in your three hours a day and we talked about this the minimum should be three hours a day focused on dollar productive activities things that actually bring income into your business and there are very few very few when i'm talking about when i talk about income creation i'm talking about things that actually bring fresh money into your business we call that now money, okay, or some people call it cash flow, or future wealth. So if I'm in the real estate business and I generate a listing and I go on the appointment and I sign a listing contract,

I'm done. There is no future wealth. The only thing that's going to generate, I mean, obviously we have to close the deal, but my job's done. I've already generated that income. So I throw it over my shoulder, my team catches it, and they take it to the pain window. Does that make Thanks so much for tuning in to the Business Healer podcast. Remember to spread the healing by sharing this episode. And be sure to subscribe to the podcast so you'll never miss an episode. I'll see you on the next healing episode of the Business Healer.