KGCI: Real Estate on Air - Go Viral 20 Proven Video Hooks to Stop the Scroll

Episode Date: February 28, 2026

Summary:In this rapid-fire, tactical episode, host Mike Cuevas provides a list of 20 "scroll-stopping" video hooks guaranteed to increase engagement for real estate agents. This is a copy-and-paste resource designed to help agents overcome creator's block and immediately improve their Reels and TikToks. Agents will learn the formulas for capturing attention in the critical first three seconds, moving from generic content to videos that attract clients.

The more people that you can keep on your post watching your post for the first three seconds, the higher a chance that that post will go viral. Don't say your name. They don't give a shit what your name is. Does not matter how good your content message video is if people do not stop the scroll. If they do not pause and like, oh, what is this? What's going on? I should watch more.

That initial no more than three seconds that you grab, you hook people. Literally hook them in. Welcome back to the agent goldmine, where today's show, Shelby and I are covering some hooks that you can use on your TikTok, Instagram, Facebook, etc., YouTube shorts to help you get more buyers and sellers today. We're going to cover quite a few hooks. We have a list of a ton of hooks. I'm going to be dropping this entire thing into the agent goldmine. If you want an instant copy of it, reach out to either one of us, Allie the agent on Instagram. Also, real quick, I wanted to add on with the hooks because I'm personally really excited about

Ali deep diving into the hooks today. And if you're listening, you're like, why do I care? What do you mean hooks? Like, maybe you're new to all of this. So hooks are the most important part of any of your content. Does not matter how good your content message video is if people do not stop the scroll. If they do not pause and like, oh, what is this? What's going on? I should watch more. So if you don't have, and that's what's called the hook, that initial, no more than three seconds that you grab, you hook, literally hook them in. And yeah, so that's what we're talking about today. Yate. The more people that you can keep on your post, watching your post for the first three seconds, the higher a chance that that post will go viral. So that's the important

of this. The worst thing you can do, this is, this is basics. This is 101. The worst thing you can do is start a reel that says, hey guys, I'm just popping on here to say you have lost everyone. Everyone starts it off with that. And it's just like the easiest way to swipe onto the next. So the whole purpose. Thank you, Shelby, for even clarifying what a hook is. I just jumped right in. I am here for you.

So, yeah, it's to keep everyone or as many people as you can locked in. Don't say your name. They don't give a shit what your name is. say what is in it for them. So I'm going through just a couple of these of these hooks. Again, you can download the entire thing at theagentgoldmine.com or hit us up on Instagram. Here's the first one. If I were to share my screen, it would be like red.

Red is what you insert, like your niche, your market, your avatar for either buyers or sellers. And then like the block is like the standard like the copy and paste. So ideally from today's episode, you should be able to copy and paste and have at least five videos ready to go, the scripts, ready to go. Short, sweet to the point, always what's in it for them. The first one, in red, parentheses, solution to the problem, whether you're looking to get a buyer client or a seller client, solution to their problem. And in black, so solution to the problem, secret that nobody's talking about. Secret, the word, the literal word secret always hits.

The word avoid always hits. Hack hits too. You know, anything that like can get people one step above, you know, some sort of exclusive access, like, oh, I can do this now. It can help me catapult, you know, I can help buy a home faster or for cheaper or using this whatever product. So this is, these are hooks that are going to be that can be used in a lot of different industries. So solution to problem secret that nobody's talking about. So for example, when talking about buyer clients, and I'm just going off the cuff here. I don't even have, like I haven't even done these these yet, but I will.

So let's do it together. So I'm thinking, I was like, I mainly work with buyers. So a lot of their pain points, it's always about like what is their pain point and what kind of secret can I give them? What is what is their problem that they have? One is they don't know where to live. If they're relocating from out of state to Tucson, Arizona, the usual first question is, where in Tucson should I live? The second one is usually about like financing, like what type of financing? Or do I need to interview multiple lenders?

Should I just go with one? Are there any like first time home buyer products? So for example, being that majority of my clients know that they're going to be using the VA loan, a lot of their problem is where in Tucson? do I live? And of course, as real estate agents, we cannot steer. We can't tell them. You should live here. But to make this a secret so that way they can do their own research, but help point them in the right direction, mine would be this Google Maps secret that nobody's talking about. And then I would probably add to help you decide where to live or like what neighborhood to live in. And thank you. it's it's one that I tell all of my clients I already have it in like my pre-canned video series it's

like out by your email number one or two which tells them and what the secret with my secret is as I'm telling them to go on maps dot google.com and I'm telling them to drop the little yellow guy and virtually walk the neighborhood again majority of my clients are not in Tucson so they can't smell the neighborhood they can't hear the neighborhood like are there dogs barking we don't know And of course, they can't see that on Google Maps either, but you can see shopping carts on lawns. You can see cars with all four tires busted and just rotting out there in the sun. You can see a lot. So Google Maps, plus they update it like at least very, very often.

So that's what I would do. And then so that's the hook, right? Then the end, the rest of the video could be you sharing your screen, like green screen of what Google Maps looks like in case nobody has ever dropped a little yellow guy, gal or gal, and like virtually walk the neighborhood or you out and about, like literally anything, an visual hook, or sorry, a visual, something visual, but again, this is just about the hook. So one Google map secret that nobody's talking about to help you decide where to live in Tucson. That's what mine would be. Shelby, any thoughts, opinions, comments, anything? I think that's great. I know that as you were talking about

you got to think about the pain points, think about what your clients are going through. And this is just a reminder, guys, that chat GPT or some version of AI is like so helpful when you're brainstorming. Because as she's like, think through her pain points, I'm like immediately black out. I'm like, I don't know anything about real estate. And so I'm like, oh, hey, chat GPT does. So you can always go there and be like, hey, I'm creating a real, just explain and then be like, what are the normal pain points for buyers? Boom, boom, boom, boom. And so that can help you generate these plug-in, plug-in, play ideas and then you just test out which one actually works best for me. What do I believe in? You know, whatever. So that's all I would add to that, Allie. That was great. You did great.

Thank you very much. Thank you very much. Okay. Let's keep going. And another example of hooks following Allie's framework here is that, okay, here's an example, the best. And then in parentheses, unique strategy slash technique, end parentheses, I've ever done. So again, you know, you're filling in this, this blank. That's the red part, the black part is the one that's not in parentheses. I think I threw that a little bit. But the best blank I've ever done. And this is interesting right off the guy. You know, it's it's hooking people's attention like, oh, the best, what is it? And I think that this is a great time to tell a story. So not everything has to be like a hard sale, of course. A lot of times is if you're telling a story, then,

the viewers can imagine themselves in that same scenario. And if you, if they understand your process and they know what it's like to expect working with you, then they are more inclined to have that outreach, that attraction that Allie was talking about in the beginning. And so an example for this could be the best house hack I've ever done. If you like to work with investors, but this is a really good, a house hack in particular would be good because a lot of, everyone can use that primary residence loan and take their first steps into being an investor. If you do, I know a lot of people who listen to this podcast are like Allie and I when we first started out, which is very investment focused. So that is an example, the best house hack I've

ever done. And then you, of course, have to tell a compelling story after that. But that could be a good hook. Let me think about, do you have any others for that one, the best, Allie, or that's just the one that came to mind for me. If you're on a 50-50 split, it's a time to rethink your brokerage. At EXP, the split is 8020. And once you cap, you keep 100%. We show you how to get there faster. I'm Ali Garcette, or Ali the agent. My sponsor, Shelby Johnson and I, each close over 40 deals a year. We are full-time agents actively producing. And everyone in our upline is an icon agent. When you name us as a sponsor at EXP, you get full access to all of our systems and checklists and templates, our 200k GCI playbook to help you make 200K your first year,

direct mentorship and direct access to us, no huge group calls. We also help agents add another stream of income, which is RevShare. We will help you with all the tools and trainings you need to build revenue share that will help you retire early. If you're interested in building an actual business, book a call at theagentgoldmine.com. Yeah, that could be a good like just testimony. or case study. Yeah.

You can do the best or maybe even the worst. The worst isn't on this list. But the worst like, yeah, the worst client that I've ever had. And then like in that video you can talk about you can pretty much weed the bad clients out and you can have them not reach out to you. And then therefore at the end you can be like and so if you don't have those qualities or if you're not in that position, then you and I would work really well, DME, something like that.

Should I move on to the next one? Sure. Here. There is one product, a prethesis product hack that you are not using, but you absolutely should. So here's one, here's one, XYZ that you're not using that you should.

The default that comes to my mind right now would be the shred method, being that everyone in our community, Five Pillars has access to a severely discounted shred purchase, shred, what do you call it? membership. So, and I personally have used it to pay off one of my properties in record time, four months to pay off a property that had $121,000 remaining. So I tell all of my clients that.

And so that's always like my default is here's one hack to pay off your mortgage in record time that you're probably not using, but you should. Of course, people have different opinions with the word should. and you can slightly reword this as long as it doesn't get too wordy, keeping it concise. And then so after that, that's when I would talk about the next sentence is going to be just as important because you can spit this one hook out in like 0.4 seconds. So you want to make sure the second sentence is just as jam-packed. So that's why I would probably share my story.

So let me just say what it would be. I would probably do. Here's one hack that you are not using to pay off your mortgage in record time, but you absolutely should. I paid off my property in four months and my car using the shred method and I'll insert like one one specific item of that of like my experience with the shred method or like the reports that it spits out that how it tells me what to do how I don't have to think about it. So it's like a whole algorithm. So it's like easy peasy. All you have to do is just sign up and put your shit and then it will tell you what to pay and when. Like, it does not get easier than that.

So that's probably how I would do that one. Any thoughts on that one, Shelby? I think that's great. I would definitely watch. It's super sticky. It's super sticky because it is so shocking that how would you pay off your house in four months? Like, people are like, no. I don't even believe you, but also I'm interested.

Yeah, yeah, yeah. And then, you know what? A little bit more about the Shred Method. We've had Adam Carroll on. So in case you haven't, you've never heard the shred method. We've had them on, I think twice, maybe. Yeah, I think it's confusing. Okay.

So look up in the agent gold mine, Adam Carroll, and he'll describe in better words than we can about what the shred method is. But I'm a personal believer because I've personally done it. So what I find is the people that reach out and are like, hey, I want to pay off my mortgage too. They want to. They think it's nice, but then they actually don't end up doing it once I see the price tag. It's expensive to start. Like, but what would you rather do? You don't pay, pay that same amount in interest every single month or pay off your mortgage.

Anyway, so let's do another one. Another one is here's one tool or website or app or or a quantified like number. Something I wish I knew earlier. So here is one website that I wish I knew earlier. Here is one tool that I wish I knew earlier. Some things that pop to mind here could be crime maps, crimegrade.org, niche.com, talk about school districts. They're like the, just so many different crime websites that are actually pretty user-friendly and give you like updated. So that's kind of what I would do again because my pain point, my avatar are mainly buyers so that don't know the area at all.

So one tool that I wish I knew earlier was this. And this helped me personally decide where to live. And I hope that it helps you, too. DME if you have any questions or if you're PCS in a Davis-Mouth and Air Force base. Question for you, Allie, because I have the blank, but I don't know what I would fill into it. I have the blank of what I would do for like a business, like hyperlocal, but this isn't for buyers and sellers. So I want to know what you would do for this one. It took me five years to learn this.

And I'm going to teach you in 30 seconds or 60 seconds. But this would be the blank. It took me five years to learn blank, but I'm going to teach you in 30 seconds. What do you think about that hook? That is smashing right now. I've seen a lot of that. I stole it. Yeah.

I've mainly seen it from doctors surprisingly. It's like, hey, this is what I learned in like 15 years of medical school. I'm going to teach you in one minute. Yeah. It's like, whoa, cool. I get a medical degree for free. It gets me too. That's why I'm like, okay, how do we do this for real estate?

Yeah. Here is three weeks of real estate training. That was actual dog shit. I'm going to teach you. No. Hell, let me think. Let me think. It would have to be, okay, if you are a newer agent, then I would probably focus it on the number of activities as opposed to like years in business.

Only because years in business is such a trigger for me. I'm like, I don't give a shit if you've been in the business. for eight years. I've done more transactions than you. I hate that. I hate that. So I'd probably do like after having spoken to 52 sellers in the last year about what about how to sell their home for higher than list price, this is what I learn. I'm going to teach you in 10 seconds. And then what you guys do is take what she just said and plug it into chat, GBT, and say, how do I make this shorter? How do I, how do I make this more concise? So that way you can make sure that those first three seconds are as quick and graby because the message is there. And a lot of times you guys, when you're

reading it, if you, if there's any words that you stumble over, that's another great thing to throw into chatypte and be like, how do I say this in less syllables? How do I say this in fifth grade language? Clearly, I've been on chat chit a lot of it. I'm like, I don't even think for myself anymore. I'm like, judging me just do this for me. There's a point of thinking for ourselves. Yeah. I mean, try. I'm just kidding. Bad word. Another thing, like Ali said, so she went through like experiences after a number of experiences. Also, like it doesn't have to be years. It could literally be hours if you want to. Because I think that's still interesting. Like it took me two hours to learn this and I'm going to teach you in 60 seconds.

And it could be just something that you literally were like researching and learning or maybe went to a presentation on or whatever. And I hate that I'm not giving like specific examples. My specific example, again, I guess I'm on the investor mindset because I just went to rent to Fittvald and I looked at all my rentals. And there's like easy, you know, 30,000 that I could do right now today to fix up what I, you know, what Drake just saw when he did these walkthroughs. Like easy. It could be 100. You know, where do you draw the line? But my, my thought is it took me, well, took me, it didn't take me that long. Okay, it took me five years to learn that cash flow is a lie. Or like, it took me five years to learn the reality of cash flow and I'm going to teach you in 60 seconds.

Just the idea of like, yes, the property's cash flow, no, you don't, I recommend not pulling from them because the turnover, the vacancy, the repairs, the, all of the costs, you need to have a high set of reserves because owning rentals is actually quite expensive. And off soap, soapbox. Very. Back at you, Allie. Here's another one. want to make your subject or topic look with the ideal desired outcome, then listen up right now. So, for example, do you want to make your house look completely show ready? Then listen up right now.

And there you can spit, you can do that kind of like a listicle, give like three things to have people's house be show ready. But whatever the meat of these videos are going to be. Don't make them be generic. You know, actually take like one step further. Because the last thing you want to do is hook somebody and then and then spit out the most generic, boring stuff. So my test of what I do is if this would help me, I'm going to post it. So that way, even if it helps one person, then I feel good.

So that's like the test that I do is like, is this too generic? I don't know. Would I want to have heard this if this is my first time selling? house, then yeah, if it would help me, I'm going to post it. Here's another one too. I bought it so you don't have to. Part three. So that, again, we could do shred method. We could do a crime. And if there are crime websites that you have to pay for, foreworn, something like that. So you can look up your neighbors if you happen to have their names, which you could easily, in a lot of counties, look up the neighbor's names before you purchase a property or before your

clients purchase a property. So that's what you could do. Be like, hey, I bought this so you don't have to part four. Or you could do a spinoff of that. And in that example related to making sure that your neighbors aren't crazies, look up your neighbors. How do you don't have crazy neighbors. Part five. This is how you do it. Part 72. Allie confirming, is this going to, are you going to have, you know, five, 10, 30, whatever examples uploaded into the agent gold mine. Oh yeah, I'm going to have like, yeah, at least 30. Okay, awesome. So this is just your friendly reminder, go to the agent goldmine.com. And yeah, so that way you can have the written version of what we are verbally talking about with you. You can download it and you can use it in your

Instagram tomorrow. Today. I don't even need it tomorrow since today. It's today, guys, right now. Oh my gosh. It's a total sidetrack. But do you remember back in like the 90s, there was that HVAC or some sort of AC commercial, maybe it was Sears or something, that like it was a, there a couple and they were sweating. It was summer and the, the wife was like, oh my God, it's so hot. Like, can you call the, call the AC? And the husband was like, okay, yeah, I'll do that tomorrow. And she goes, do it today. And then he called, and then he, he like turns her way and she, he goes, okay, I'll do it today. And it was like, call Sears today for a cool house. And I was like, that is like the most cute conflict resolution between parents I've ever seen.

It doesn't happen like that. I don't. Can you call today? No, it's like, you better call it now and kill you. Yeah. Especially when you're hot, you're extra grumpy. Oh, my God. I know. Yeah.

Yeah. Okay, here's another one. Here's three things you need to be using if you are a blank. So here's three things you need to be using if you are getting ready to list your home. Here's three things you need to be using if you're PCSing to Davis-Montan Air Force Base. And there you can obviously list out three things. or four, I probably wouldn't do more than that just because this is for short form content. If you wanted to do longer, then you could, this could be an entire long-form YouTube episode

as well. And actually, on that note, Allie, do you think that using these type of hooks is, does it work just as well on YouTube? What are your thoughts on these type of hooks when you are planning your YouTube videos? Yeah, up until recently, I have been thinking about them in completely different buckets. Like, I have not been making shorts based off of my long forms. And maybe that was just me working significantly harder and not smarter. I don't know.

Because I kind of like in my long form videos, I want people to stick around. And but for something like this where it's like a listicle, here's three things you need that I would for sure do a long form YouTube video about that. And then so long form with more detail, right? Like explaining and and continuing to give value that you cannot give in a short form video. You don't want to give that in the short form video. So what I do now actually is I'm back on the opus, the opus train. Opus was was kind of dog crap a couple years ago. Like, yeah, it just like wasn't good. It didn't get the most, the most like pressing, like the meaty, yeah. Yeah. So, but now I tried it again just like the free version and it would spit out the same amount like 20 to 30 shorts for every long form video and it's significantly better. So I'm back on it. Yeah. Yeah. So I'm back on that. And so I could definitely see doing a long form for each of these as long as there is enough to talk about to to again like continue keeping them hooked and providing value. So don't talk just to talk. which a lot of people love doing, especially real estate agents where they're like, they're so extroverted. So I say that as we host a podcast. I know.

We're talking with the doc. It's not us about it. We don't apply. They reminds me of what I would door knockling before open houses. I'd be like, hey, like whenever they'd open the door, I'd be like, don't worry, I'm not selling you anything. Meanwhile, I'm literally selling a house, you know. Except for that over there.

Yeah. Except for that. That thing with the room. I'm selling. baby. Yeah. Want it? But it would, it would like take their guard down. They'd be like, oh, okay. Thank you. Yeah. For sure. Yeah. What else? I think, I think those are really helpful examples. Honestly, I think that's good, especially since we are uploading this to the agent goldmline.com for everyone I have. I'm good. Is there anything? What? Then I'm going to do a quick rapid fire without any explanation of just like four more.

I'm just going to read down the list here. So that way you can see what else is in here. Here's another one. Here's the easiest way to get rid of this common frustration literally right now. I strongly suggest that you do XYZ or read XYZ because blah, blah, blah. If you're working on selling your house, you need to hear this first. I just found out about these websites or tools and I need to share this with you. So there are a couple. The rest is on Theagentgoldmine.com.

If you want the fastest link, instead of going to the agent goldmine.com and going digging, you can DM us on Instagram, The Shelby Show and Allie the agent, spelled A&I. One in a row. Good job. Four years later. Okay. And that is all we have for today. Be a bro and share this show.

Bye. Bye. If you're on a 50-50 split, it's time to rethink your brokerage. At EXP, the split is 8020. And once you cap, you keep 100%. We show you how to get there faster. I'm Ali Garcette, or Ali the agent. My sponsor, Shelby Johnson and I, each close over 40 deals a year.

We are full-time agents actively producing. And everyone in our upline is an icon agent. When you name us as a sponsor at EXP, you get full access to all of our systems and checklists and templates, our 200K GCI Playbook to help you make 200K your first. direct mentorship and direct access to us, no huge group calls. We also help agents add another stream of income, which is RevShare. We will help you with all the tools and trainings you need to build revenue share that will help you retire early. If you're interested in building

an actual business, book a call at theagentgoldmine.com.