KGCI: Real Estate on Air - GoGo Bethke: From Immigrant to Not-Your-Average Real Estate Empire

Episode Date: December 18, 2024

Today's guest is a true honor to have the opportunity to sit down with and talk to. We spoke about an array of topics around real estate, what it takes to build a multi-million dollar empire and manifesting. Go-Go Bethke is a realtor and a true leader at EXP. She's an entrepreneur. She's tenacious. She's kind. And she's just a spark of a human.

She was named the number one social media realtor in Michigan. in both 2020 and 2021, number 16 social media realtor nationwide, and one of the top 125 most influential people from Success Magazine. And she has her own TV show called Gagopreneur. She runs business boot camps. She runs retreats. She is just a powerhouse. When we came to EXP, Gogo was one of the first icons of the organization that we were introduced to. Witnessing her ability to be successful beyond real estate transactions was a huge motivation for us at the abundant investor to join EXP, where we knew we would have incredible collaboration opportunities within the EXP world, including bringing business streams and other

ideas to the EXP community. She really was a testament that we could build a business on our own terms at EXP, and we are loving doing so. We're so excited to share this conversation with you today, And without further ado, please enjoy this inspiring conversation with GoGo Bethke. So GoGo. Today, this all started because, gosh, three or four months ago, it was online. And you were online talking about how you are so committed to see more female millionaires and billionaires. And I commented on your post. You got back to me like immediately.

And we had this great dialogue and it was such good energy. And you said, how can I help you? with your mission to do the same. I said, well, do you ever want to be on our podcast? So here we are. We're so excited. Well, thank you so much. People say all the time I get back to him so fast, but hey, Instagram is my job, right? So I don't do anything at all. It's not that I don't do anything else. I do a lot of things, but there's a lot of things I don't do, which allows me to have Instagram as my full-time job, right? So when I decided to build our business is, which originally started out as, you know, chasing the next commission,

I took the avenue of social media because I didn't know anyone. So that was always my full-time job, and I just kept it because I'm good at it and I enjoy it. It doesn't feel like work. I get to do what I'm good at and it comes natural. And here we are. That's great. I love it. So, you know, we'd like to just kind of hear a little bit more about you and that mission

about helping women become millionaires and billionaires. What sparked that in you? Oh, gosh. Where do we start? I don't know if it's just women, to be honest with you, but I do feel like taking in consideration that more than 50% of realtors are now women, such a low percentage are actually team leads, right? Usually the team leads or broker owners are men. And I would like to change that percentage, right? I would like women to have the balls that it takes to be a leader, right? And so that is really my mission. I also feel like many of us, not just women, necessarily. in the industry, but realtors mostly in average don't invest, right? And here we are so sad,

being the expert to other people who are spending the most amount of money they will ever spend in a lifetime on a real estate transaction, but we don't actually practice or we preach, right? Like, besides the home that we live in, like, how much do you really know about investing and the return on your investment and the tax, the income tax write-offs and, you know, all of the different benefits of how to actually grow wealth? So how to... could we possibly advise someone how they need to be growing their wealth if you don't walk the walk? I love that. It's so aligned with our vision go-go. We really believe in that at the core of the abundant investor. We share a lot of the same sentiments. We want women to be able to have ownership

over their finances, over their wealth. We want them to feel abundant. We want them to know what abundance feels like and agree with you about the there's no reason why women shouldn't be managing their finances. And it is a bit of a, it's an interesting dichotomy that women are on the front line selling real estate in so many numbers, right? But not necessarily advising people on other finances in the same types of numbers. And then real estate agents themselves, as you said, aren't necessarily managing their own wealth the same way. And there's a lot of opportunities. there, which we do want to dive into. I'm also curious, though. I want to understand. I know your story that you came over to the U.S. and you just recently said that you've been in the U.S.

as long as you were in Romania, where you grew up, right? Can you tell us, can you share for our audience of women who are, they are go-getters and they do want to build wealth? What was your childhood like? You know, what was it like growing up in Romania? And where did the fire of Go-Go that we see today. Where does that spark come from? Oh, that's a great question. I wonder why the way I am, right? Besides the pure fact that this is how God created me to be, right? I always been very competitive. I don't know why. I don't necessarily know why I have to win. I just know I don't lose. So it's true that simple in my mind, right? I grew up again in a small town called Chick-Sereda, Transylvania, I am Hungarian by nationality, but I was born in Romania. So my first language is

Hungarian. I grew up going to Hungarian school. I speak Hungary with my parents. And it's a totally different language than Romanian. So I learned Romanian in school. So that was my second language. And then I learned English when I came to the U.S. when I was 21 years old. So the first 14 years of my life, I lived at home. And my parents have a lot of rules, especially my dad, was a very, very strict father. And my dad always said, these are the rules. As long as you live, under my roof. These are the rules. And if you don't like it, that's the front door. And so for many years, I was like, roof, front door. And then at 14, I was like, front door. And I just, I don't do well with rules. I don't do why people telling me what I can and cannot do, right? Like, I believe I can do

absolutely anything I set my mind to. Like, I'm just that. Can I say bad shit crazy? Like, yeah. That's crazy, right? And so I had a hard time of my dad. telling me what I can or can I, or society telling me what I can I, what can I wear, what can I go, and who can I be friends with, and, you know, all of those things. And it's 11-11. So I did right. I followed my dreams. So at age 14, I moved out and I moved to a really, because I was like, okay, so if I choose the front door, then where am I going to go? Because Romania has negative 40-degree winter, so the bridge doesn't really, like under the bridge doesn't really work for me, right? So I was like, where am I going to go? So I figured, I heard that there was a really,

high school in a town over that had a dormitory. So you could live there and go to high school. So that's where I'm going. So I applied. I got in and I lived for four years in a different town where I was allowed to go home one weekend a month. So really, I loved the way. And then on that one weekend a month, I went to visit my boyfriend. So that was my high school years. And then I went to college in Hungary. So Hungary is the next country over. Being Hungarian from Romania, we were considered a minority. And there is a large college in Hungary called St. Istwan University, St. Steve, I guess, would be in English. And they had an opening for, I don't remember how many, maybe like 60 spots for Hungarians from other countries, right? Because if you haven't Google old Hungary, it used to be much bigger what it is today. So all the neighboring countries kind of got a little portion of Hungary, now they belong to other countries. So the portion, Transylvania, where I'm from, it used to belong to Hungary, now it belongs to Romania. So I'm considered a minority on Romanian territory. Makes sense? So since you were a minority, we got a spot, you still had to apply. And there was like, 600 applicants for 60 spots, and I got into 11th spot. My mom woke me up for morning,

mind you, I went to religious high school. And then for college, I had to pass chemistry, physics, and math and biology. I was like that. I didn't think about any of those. So it was an ABCD kind of test, right? Like there was a question you had to choose your answer. And I literally paid, what is that called? Any Mini Minimau? I got into college on any mini mini mini, my anymore. They asked the question I had no idea the answer. I just circled what I was like, I did me,

my animal, da da da da da da da da. Circle. Next question. And I got into college. I took, I got an 11th and I got into college and asked me how I did on my first exam failed to adjustically.

I mean, I knew nothing about biology. I knew nothing about chemistry. I knew nothing about physics. Like I came from a religious high school and I went into an agricultural agricultural, engineering job.

And two and a half years in, I realized that I need to pass an English exam. And I also realized that checking if the cow was pregnant with my arm up this high in the cows, I can't really do it with Starbucks in one hand and high heels. So I was like, this is just a job

for me. So that was pretty much, I was like, okay, I need to go to somewhere where they speak English so I can learn English and I can come back and pass the exam even though I didn't want that diploma. And then I came to the U.S. and I met my husband and we got married four months after reading each other and we've been married ever since. And that's the story of me coming to America. Oh, I love it. Wow. That's amazing. So I can sense that this fire in you and this wanting to go your own way and you had this desire that you were going to succeed and nothing was going to stop you. That was part of you from the beginning and especially with your dad's strict rules and you making that decision to leave and taking it into your own hands. and I can see that today. I can see that fueling so much of the way that you do things.

And we talk a lot about, at the abundant investor, we talk a lot about breaking the rules and being unconventional and how if you want to have a rich life, whether that involves a lot of money or a lot of abundance in other forms, it really does require you to question the way that things are done in the mainstream and take things into your own, really into your own control and make decisions that are going to go different, from they're going to go counter to culture a lot of times.

So I'm curious how you've dealt with that and have you felt pressures? I mean, it seems like coming to the U.S., you were already used to being a minority. And then you came to the U.S. So it was maybe more comfortable for you. But I just would love to hear a little bit more about how you deal with that. I think that's one of the things that women today struggle with so much. We still have this leftover from our teenage years. Like, I need to belong.

I need to fit in. Never had that. I'm sorry for everybody out there, but I've never had that. For me, I have the polar opposite. For me, it's like, if you are like everybody else, you're average, and that was freaking scared me out of my pants, right? Like, I want to be unique. I don't want to be like anybody else,

and I don't want anybody else to be like me. And I know that nobody else is like me because God created me, and I don't know if you knew this, but there's not a single human being and the history of mankind and had the same rat now or had the same fingerprint. Like, we are as unique as a snowflake. Then why are we trying to go,

ever compare ourselves to anybody else. There's nobody ever who walked this walk of life that is like you. And one of my favorite books, if anybody needs a refresher course, I'm going. It's this book right here, the greatest salesman in the world. And scroll 11, I think it is. Look at that. It opens right there. They read it a couple times.

And it says this, nature's greatest miracle. Since the beginning of time, never has there been another with my mind, my heart, my eyes, my ears, my hands, my hair, my mouth. None that came before, none that lives today, and none that comes tomorrow can walk and talk and move and think exactly like me. All matter on my brothers, yet I am different from age. I am a unique creature. I am nature's greatest miracle. I love it. Love that. Beautiful. I love it. And I do not want to be like anybody else. God forbid for a hot second, I would be average. That would be the most boring second of my life. I love. I love. I love. Love it. Not interested. Thank you. I am very happy with who God created me to be, and I'm not here to please anyone. As Brand Gov says, I'm looking for the people who are looking for me. So if I'm not someone's cup of tea, we just don't need to be doing things together. It's really that simple.

Plenty of other people out there. Yeah. Absolutely. I love your honesty. I love your approach. And it's, it's refreshing. It really is. And it's especially in today's day and age where people just don't have that. I don't know, that drive and the tenacity. I think it's a great example for kids, for women, and it's awesome. Now, I know that you guys were both together in Dallas at the same time Tony Robbins event. And just, wait, let's bring us up to Gogo's post. And I knew you were there. And I said, you got to go look for Gogo, right? Yeah, and I manifested that in less than 10 minutes in a crowd of what?

There were 10,000 people. I said, okay, I said totally. I'm like, I had no doubt in my mind. And I got up to go to the bathroom five minutes later and who's in front of me in line, maybe two people ahead. Well, let's talk about manifestation, right? Because that is the reason why I have what I have today, because I always say if you can't imagine it, you can't have it.

Right. And so if I ever face with something that I don't feel like it can be mine yet, or I face the truth that, hey, if I'm not ready to have it, then it's not going to arrive, right? Or I sit and meditate to figure out what obstacles do I need to get over? Why do I feel like I'm not deserving of that? Or why do I feel like I'm not there yet? Or why do I feel too little of myself or whatever? And I will stay there until I see myself reach that goal, right?

And then as soon as I say it, I'm like, oh, it's mine. It's just a matter of time when it's going to walk right in front of me, two feet ahead of me, right? So I'm done. Put in your two sense about manifesting. Oh, love it. I love it so much. So I was not surprised at all because I've had, especially with real estate and I'm new to the broker where I'm new to my new agent, but in my own real estate investing and finding my own homes, it's been so, I have so much clarity around it that it just appears really quickly. So the story I always have told and I've told on this show I won't tell it now.

but, you know, the home that I'm in right now was a perfect manifestation of the vision that I had and so many things coming together. And I think the, you know, you're totally nailing it, Go-Go with talking about the vision. And I think the other piece of it is that so many people in our world are analytical and they're like problem solvers. They're trying to make it happen. It's like, let go. Just let go of the how and the efforting so much and focus on, like you said, sit and meditate, see. with clarity what you want. And don't focus so much on how it's going to happen because it will happen.

It will happen. I could care less about that. I tell my team all the time that I'm a big dreamer. Like, I dream of the big end result than I want and how the heck we're going to get there? I could care less. But I just know we're going to get there. I tell my team all the time, we'll jump and build on the plane down. Like, we are not going to hit the ground, right?

Like, who cares which route you're going to take? It's really the speed of it that matters just like GPS, right? Like if you know what your end destination is and you plug it into your GPS, it's going to give you options. Do you want to walk it? Do you want to take a bike? Do you want to do public transportation? Do you want to like, you know what I mean like if you want to take main roads or dirt roads only or highways, exclude highways? Like what speed do you want to go work with?

Right. So I feel like God gives us that ability to imagine what we want. And then if you can imagine it, you can have it. The question is, which route do you want to take? It also gives you choices. Right. And I feel like analysis paralysis where most people like like it must be every team. cross and every eye dot it and just the perfect, you know, plan to get there. I'm ringing everything. I have no plan. I like, I just know we're going to get there because I know if I can imagine and I can

have it. How the heck we're going to get there? What do I care? I know if you're going to get there. Yeah. Yeah. I think it's part of the fun. I think it's like letting go of that and seeing what unfolds and trusting that there's something bigger that is orchestrating all of it. It's more fun that way. Who wants to be stuck in a spreadsheet, right? Yeah. I love that so much. and I love that you lead your team that way. And I know just going back to UPW, like I know that you are a big Tony Robbins fan and I'm curious. Yeah, I'm curious to hear. You know, you want to get to meet him? Tell us more. I am so excited. So Tony changed my life, right? The very first time, first of all, I didn't really even know who he, let's go down on the path of soul searching.

Okay. So at age 29, I started questioning why am I here? What purpose do I serve? I don't necessarily have a talent. I can't sing or draw or run a 5K or, you know, like, I'm not really good at anything specifically, right? Then I was like, I never knew what I want to be when I grow up. So I was just kind of floating in my life of like, oh, I get interested about this. And then here's another skill. I figured I put all I got into it, I figured out then I'm over it. Then I'm interested by some.

I think a lot of people can relate in our audience. And then I'm like, okay, so then can I just stick it out in something? Like where people are like, ooh, I'm going to be a ballerina when I grow up. And then they train for 30 years and then they're ballerina for 30 years. Like I'm like, see, like, why don't I have something like that, right? So at age 29, I started searching, like, why am I the way I am? What purpose do I serve? What do I bring to this world?

Like, do I bring anything to this world? Like, like, all of these, like, big, heavy questions. And then I started going down the path of Dr. Wayne Dyer, Oprah's Super Soul Sunday and master class and Tony Robbins. And then I started following Tony Robbins. And then one day he posted something. And I just responded. I don't remember responding this, but I just commented.

and I'm like, oh, you look like a normal size human. The next thing I know, I wake up and I have a message from Tony Robb as I was like, what happened? So that's how the first time I got introduced to him, he invited me to one of his events, and that ever since then, I just couldn't stop, right? So I have done UPW, which is unleashed the power within, I don't even know, eight, nine, ten times, something like that. I did that business mastery a couple of times.

I did date with Destiny. I did them virtual. I did them in person. So I tried to go UPW every year. UPW is like my food for my soul. It's kind of like awakening every single year. Like he kicked my ass and I'm ready to like conquer the world. I leave from there.

And then last year, do you guys know Krista Meshore? No, they know. Yeah. So Krista did an influencers challenge for Tony Robbins and Dean Graziosi the year before last. And last year she asked me, just like, I don't want to do it again, but if you do it with me, I'll do it with you. So pretty much what happens is if you get into the top 10 of Influenance, which they like hundreds of us, if not thousands of us.

And this is like the Brandon Bouchards of the world and like big influencers names, right? And so there was little me and little Krista. I mean, literally and big Krista, right? And so we came in second or third place, I can't remember. But the top 10 of the influencers get to meet Tony Rabin. So in April this year, I get to meet him. Oh, that's amazing. I am so excited, right?

Like that man has changed my life. So I'm so excited just to give him a hug. I got to hug Dr. Wayne Dyer. Wow. Amazing. Which was like the best hug ever. That hug thought me that people have energies. Yes.

Like usually the prior to that, you know, you get that feeling up like, oh, if I never see you again, I'll be perfectly fine. Like that's a negative energy of someone. But the positive energy of someone, I never really, I don't know if I never paid attention to it or if I never experienced it prior to hugging Dr. entire. But when I got a hug from him and I was the only one who he pulled up from the crowd and got a hug at that event in Detroit, I can't even tie him. Like, I was running around like an energizer bunny with a pile on my face like all that. I was like I get on the shit. It was like that for like two weeks. I was like this for like two weeks. I was like, oh my gosh. I feel like I didn't got hit by lightning. Like that energy that that men held. I'm like, oh, m. So I feel the same way. I went twice, right? This is why I always get, like, pretty much front row tickets.

Like, I would touch him if they didn't take me out. I'm so super excited. Like, you can ask you one question, and I'm like, seriously, one question. I just want to hug. Like, if I said one question, then I just in a photo. Okay. Amazing. I think it just, like, you know, going back to the energy and the hug and the, you know,

and you will be in the process. proximity of him, you'll be, there will be such a small group, you're going to be in high vibe energy. I think with Wayne Dyer, we're like what you're really talking about and whether you notice that of people before, right? Like, we can only receive what we're tuned into. So like when you're vibrating at that higher vibe, you're going to pick up on other higher vibes. And I think when we're in another frequency that maybe isn't so high, it's we're just not available to feel it. So we're not, were not tuned in. And I think that's the benefit of spending time around people like Wayne Dyer and hugging them and Tony Robbins. Yeah. I mean, you think about. Exactly. I was like,

I'm going to download that. You see the, what's the movie? The Avatar, the Avatar, the blue people. What's it avatar? You remember how they took their hair and they plugged it into the tree and they downloaded that information? Yeah. Oh, yeah. That's like perfect analogy. I'm going to hug to me as long as they love me. I'm going to peel you off of him. Yeah, Ballygoor is going to have to like wrench me off of him. And I'm just going to download. That's great.

Well, it's obviously working go-go because here I XP, you're like one of the top agent attractors. So your energy is attracting. I just heard you say this morning, I think you have over 1,200 people that have come under Team Go-Go. and I mean, that is just a testament to that energy. I love that, I love having come from other, I've been in real estate for a long time,

and the term was always recruiting, and it always felt icky to me, even though that was really a big part of my job. And, you know, I think I hired over 500 agents during my time. But it never kind of just didn't fit right. And then I love that the term here at EXP is agent attraction, because if you want to come, we'd love to have you. And if you do it, this morning,

about your growth of over 20% growing. And, of course, we're part of that organization. It's working. It's an energy that people just want to be part of. And I call it an agent attraction. I never called a single agent. They all call me, raise their hand. They message me, hey, Go-Go, okay, tell me more about the CXP thing, right?

Or we do Wednesday presentations, every Wednesday night at 8 o'clock, which I'm presenting tomorrow night. So you're back to your team go-go, right? You're under Amy, if I were correct. We're under Amy Gregory. And then Christine? Same. Same? Oh, I didn't know that. So that's awesome. So every Wednesday night, I do a presentation. So if you don't want to be presenting yourself, all you need to do is just invite. I call it wine, not EXP, because usually I have aggressive wine and I explain the EXP model pretty much with this energy. And then at the end, I send them back to the person who invited them here today, right? So then they go back to you. You answer the additional questions. You sign them up when they're ready. So yeah, I call it age and attraction because I remember the day when I

I used to be, I looked at people as a commission above their head, right? I was like, $12,000, I'll be your best friend. 90 days, I'll be your best friend. $15,000, I'd be your best friend. Oh, $25,000. I'd be your best friend, right? I was chasing that next commission and everyone had to live somewhere, right? So everyone was like a potential commission to me.

So I don't want to live life like that anymore, right? Like, I used to work for money. Don't get me wrong. I still work for money. But in today's age, I get to choose. So this way, when you're doing attraction, you're really attracting the people who are already like you. Yes.

So you are already on the same frequency. You like the same things. You communicate in the same style. You love to attend the same events. Hello. Right? So we have to convince each other. I don't have to feel awkward in someone's presence.

I can have them in my home. I actually have someone who joined me two weeks ago who's coming today for two days. I'm just going to spend two days with me. He's like, hey, go-go, I just want to see you how you work. I want to see an action. I'll be a ballflower. I'll just sit next to you. So I have her.

She was driving for the last 13 hours to come. spend two days with me. So this is the type of things I like to do. And this way you're building the community. You're building your people. There is no drama. We love hanging out with each other. We hang out at events. Like this is truly that empire and that community that I don't feel like I work. I feel like I get to do what I love. I get to do what comes natural to me. I get to do what I, like that's important to me, like investing in finances and entrepreneurship and mindset and crystals and not... And I recently, I started going into the whole crystal route,

and here's my newest one. So beautiful. I went to a massage, what is it called, a Raiqi. And she puts these little stones on me, right? They're about the same size, like little stones, right? And the one she put on my chest, which was this green... I can't remember what it's called. Amethyst?

Aide, maybe. Some sort of a cord, but I can't remember now. Anyway, she put a small one in my chest. It felt like a boulder. And I was like, I'm sorry, I have to open my eyes. I'm like, what's on my chest? And I looked down and seriously it was like a rack like this big. I'm like, you're kidding me right now.

Like I thought like she parked a semi-truck on my chest, right? And I was like, what is this made of? And she told me, green something. So I went to a crystal store straight out of that thing. And I bought it and it's sitting on a little hockey puck. So these are my newest favorite. things. It's a little LED light hockey puck. So when you put your crystal on it, it lights it up. Oh, that's cool. And I've got upstairs in our bedroom that is just amazing. That changes colors.

And then I was researching, I felt like I needed crystals for some reason, right, over the weekend. And I was researching and this lumineer, I think it came up. I can remember how to front and said, this thing right here on my neck is one of the oldest crystals, like back in the day of what is the lost city, starts with an A. Atlantis? Yes, thank you. And so, and this is back in the day of Atlanta. So each of these, it has a little grinds on it, like a tree does, right?

As the tree grows, and each of those is a different era. So it's almost like you're downloading information from the tree of avatars. I love it. So, cool. So, I mean, too late. So you have time to step into the things that you want. I know you do a really great job. delegating and you've done a great job with your team and you're obviously attracting people

that are aligned with your energy and it's easy because of your energy, frankly. And, you know, I think it's such a testament to the way that we want to do business. Like most people want to do business this way and it doesn't have to be the old way. It's, it is a more feminine way of receiving. It's not this masculine, like, come be my best friend. Like, you know, to ching, to change every time you see someone the same way that I think, you know, I used to think about real estate agents too, right? Like I don't, that does not appeal, right? That does not appeal at all, right? Now you're one of them. You're like, but I'm not because I have a completely different lens on it. You know, it's it's a, it's the same way, attracting deals that way as well. It's same way

in attracting all of our clients. So it's really, really amazing. And I think, think the rich life is about making time for the things that you want to do. And then it's also creating space and creating a team that's like people that you want to work with, essentially surrounding yourself with them. I love that so much. Same thing when I was in transactions. I haven't sold the house in three years and that was my goal and I reached my goal. Yes. Congrats. Thank you. But my team does. Don't get me wrong. I'm still very much in production under the Google's real estate team umbrella is just, I'm not the one that's on the ground anymore. But even for my team, I don't buy leads.

Everything is to attraction. Everything is through social media marketing. Everything is to past clients and doing an amazing job working with the ones that you have. But they are so happy that they're happy to refer for yours at a time, right? And we have five-star reviews on Google. Like, when you get to work with your people, you just get along. Like, there is no bad reviews. There is no drama.

You get to the closing table. Sometimes like, holy shit, I'm getting paid. And how, like, okay, I guess thank you, God. I guess I'll take it, right? But I think that's the, that's the beauty in attraction is that when you know what you want and you know who your people are, and I think most of the time, people are so used to trading time for money, then they had to do whatever they needed to do in order to make that money, that they can't even comprehend.

I'm like, hold on, if I wouldn't have to do it, if I get to do it, then who would I work with? What do they look like? What qualities do they have? Where do they live? How old they are? What's important to them? Do they have kids?

No kids? or they single? Is it loft? Is it house? Like when you know who your audience is and same with any product than I ever create, I always think about who's it for? Who's my ideal client, right? Who is that ideal avatar in some cases how they call it? And when you slow down enough, when you have time to slow down enough to work on your business and not in your business, that's when you get to create. And that's when you get to take your life in your own hands and tell the universe, what is it going to be like. Because if not, you're just going to get whatever's left over of the misinformation out there. And then you're wondering why the life is going in all kinds of directions. Because if you

don't give it direction yourself, where can it possibly take you? I just, you know, with real estate agents. You know, the only way a real estate agent most of the time can make money is through another transaction. And so every January, you know, all the real estate agents that I know, even the more successful they are, the more they would have this, oh, no, how am I going to do this again? And, you know, the thing that I've really loved about EXP is hearing about all the different ways that people can make money, even just, you know, looking at you and your different business lines. And hearing Glenn talk about, you know, the stock options and, you know, talking about investing in real estate. Like, I agree with you 100%.

Real estate agents have a front row seat to the market. Why don't they invest in real estate themselves just to create another stream of passive income? It's such a great opportunity for them. But there's a culture here that is like no other culture that I've seen at other companies and I've been to some big real estate companies. How has that impacted you and your ability to sort of throw all these different businesses? Oh, my gosh. Like I can't even, how much time you got?

I mean, one of my qualities, that is my best and worst quality at the same time is my level of loyalty, right? I'm super loyal, even when I shouldn't be anymore. Like, I can't say lately. Lately, I'm really good at cutting course and someone's no longer deserving my time. But growing up in the industry, right, there are some growing up in pains, and that was one lesson that I had to learn. So I've stayed with real estate bond for seven and a half years. And then I switched to Keller Williams for eight months. And Keller Williams and their profit share really what opened up my eyes for EXP's revenue share.

So if it wasn't for that stepping stone, who knows if I would have ever came to EXP. So I can think Keller for that, right? But with that being said, I was used to the closed door policy. So at real estate one, what I call closed door policy, when you are in an office setting, like at a local brokerage, if you think about it, everybody else in that same office is your local competition. Why should they teach you how to do something? because then you're going to take away from their slice of their pie. Right?

So everybody's guarding their book of business. Everybody's guarding how they're doing it. Everybody's like, I don't know. Maybe Google it. Right? Like they're not going to truly, freely help you because in their eyes, your competition.

And then the more someone doesn't help me, the more I'm like, oh, I only wanted a slice of your pie, and I'm going to take a whole freaking pie. That's just how I go. Right? So with that being said, after I switched to me, so that's what I was used to.

I was used to agents guarding their pie. I wasn't used to like, hey, can you have, do you have a spreadsheet for this, like I knew they're not going to give it to me anyway, right? So I go to this very first EXP event, and I like to say I was Nemo swimming with the sharks at the moment because I was like, you know, six, seven million dollar producer and I'm in the room with like teams that do 285 million with 108 agents, right? Like I was like, little Nemo, big shark, right? So I'm in this room, about 50 of us. It was a Honey Badger event. And you guys are Honey Badgers too. So I'm sitting at this

Honey Badger event, the group that's above the team of organization. And, um, someone speaking on stage and I'm sitting there and I had an assistant at the time. So I had Christy, she's our director of operations today back in the time. She was like my writing girl, right, my assistant. So I'm sitting there and this guy is talking about a tracker. I don't know what tracker it was, but I'm sitting there and texting Chris. I'm like, hey, by the time I get back, we have to build this tracker. We need to track this.

We need to track that. I'm typing, right? Like, I got to capture all their ideas. Instead of taking notes, I'm taxing my. So if you see me in an event, I'm implementing. So if you see me on my phone, I'm listening of what they're saying. I'm texting my team to get it done. Like, I'm not even writing it down in my book.

Like, I am literally telling them what to do. And by the time I get home, better get it done, right? So I'm an implementer. And so anyway, I'm doing that. And I feel a tap on my shoulder. And I'm like, yes, I look over. And the guy goes, so there's a guy sitting to my left and there's a guy sitting next to him. So the guy who said next to him is the one who tapped me on the shoulder.

He's like, what are you doing? I'm like, I'm thinking he's like wondering why I'm not paying attention, right? I am paying attention. I'm like, I'm actually messaging my assistant to build this patchy by the time I get home. And he goes, oh, don't do that. I already have it. What's your email? I was like, what?

First of all, what's your name? Second, why would you want to help me? Like, it was such a different mindset. And so, to answer me your question, I would not be where I'm at today in my career if it wasn't for EXP. I would have not learned about more. Don't get me wrong.

I knew about social media marketing. That's how I built my business. But what really catapult that is is by learning. from the others who are doing the same thing, but in a different way, right? And they can pick from their brain and they will actually share. Because when they grow, right, as a company, our stats, when we finally have a retirement, something to retire on. So I feel like, as the Honeybadger said, it's like one big file.

Everybody brings their log. We throw our own log under because we all have skills in something that the other person doesn't, right? And we throw our skills in that log and together we can copy from one another instead of having to reinvent the wheel. So really, and I'm the world's best copycat. Like, I'm just really good at it. If there's someone who's already been somewhere where I want to go, I am not in place.

Like, I will get 2018 deep on your social media. I will read your blog post. I will check out you on Google. I will watch every YouTube video. I will message you on Instagram. I will get into your calendar. Like, I will do whatever it takes to study that person so then I don't have to reinvent the will. Right?

So then not only that it's an open book policy, not only that it's international open. book policy. So there might be an agent who's doing something in Canada that didn't get to the US yet, but I'm like, ooh, what a great idea. Yeah. That'll be the first one to bring it. But then also it's like there are systems for it and there's events that I never attended before because in the past an event for me, I'm like, why would I want to go and make a bunch of new best friends in real estate? Like I'm looking for you. Like I'm not looking for a new best friend, right? Right. Right. Here is just different. So the way this company is built and the amount of knowledge done is shared and the amount of help that is provided from one to another and the amount of

leaves that we feed to each other, vet in our own organization, it will change anyone's life. Yes. It is a like it is so collaboration over competition. I feel like in a way that I never thought about real estate and one that I could truly get behind and I know we both feel that way. And I love what you said about feeding the fire. It's just so true. Everyone is there really supporting everyone else. And I think, yeah, like for a lot of people, it would be a shock to the system. Oh, you mean I don't have to create that spreadsheet? You're going to share it with me? Like, is there like some kind of trip up in there where you're going to like hack me? Like, no, because it's like, it's like so genuine and so real. I love that so much. Go Go Go, I have to ask you, because you recently published, and I know you're an avid reader,

and we are too, I have to ask you, you recently published some of your favorite books. We have a lot of overlap there too. One of the books that you talked about was what would the Rockefellers do? And I want to talk about that for a minute because I know not a lot of people are familiar with that one. It's a lesser known book. It's not on the bestseller list. And we have my here. So I read when I travel. I don't see where it is. It's a smaller book. It is a smaller book. Yep. Let me see if I find my version of it. I travel and that's when I read. So it's impressive. probably one of my travel bags. So we love this book because it is the epitome of when everybody's zigging you zag. Right. I think there's a lot of ideas in here around how the Rockefellers,

how the Vanderbilt, how other wealthy families built wealth, and how they knew not only about real estate investing, but they knew really about tax strategy. They knew about whole life insurance. they knew about ways to build wealth differently and would love to hear your thoughts on all of those things. You know, namely, we really believe that a high cash value whole life insurance policy, when structured properly, can be an outstanding tool not just for the death benefit, but also, you know, Beth having managed so many agents, has seen that this is a tool that can help agents provide so many benefits, you know, death and disability, also the cash value. I opened a policy before I even began working with Beth. We worked together initially as she was leaving her real estate world and going

initially into a job that involved this type of insurance with a former mentor of hers. I had just opened whole life insurance policies myself to support my real estate investing and the lifestyle that I want to live. I'm curious if this is something that you are using today, if you're open to talking about it or, you know, just in general, like how you think about building wealth in some of the ways that come up in the book. So what I implemented right away is that the way of our trust and will is written, right? So originally I was like, oh, when we passed the case, just going to get everything, 50, 50 split and then I don't know, live it up, burn it up, sell it.

Like, right? So then I was like, hold on a minute. That's not how the Rockefeller is there, right? They pretty much held everything in the trust and they can draw games. the trust, but they have to pay the trust back and, you know, they're not allowed to sell things and all of those things. So they pretty much live off of the interest that the trust earns. And so we are restructuring our whole, which is pretty much done, our living trust of what we expecting our children to do. And our children are 14 and 16. So we still have time until they're

18 and they can take it over. So the next step for us is to have a meeting with our trustees. So then everybody's on the same page, understanding what we are expecting if we were to both pass away, right before our children are older. I have not done a whole life insurance. Well, we done a whole life insurance policy about 10 years ago when we were not ready to fund it, right? Or how do I say it? In some months we could and some months we couldn't.

Right? And that is not. So we ended up shutting that down and pretty much losing that initial fund that we invested into it, right? And so we weren't ready at that time. Now, I wouldn't say then I wouldn't do it again. We just haven't got to it yet. because at first I want to build up a very strong foundation of real estate investments, right?

And then, and now then we have that and we have a ton of equity in each of these properties and we have monthly income coming in. Now I feel comfortable funding of whole life policy monthly, right? So it would definitely be the next step in the process for us to. That's great. Yeah, that's what, you know, having managed agents for so long for like 15 years, I was always kind of like, I felt like their mom. Like, I was always worried about them.

You know, because they're transaction oriented. They don't have any passive income. Every January 1st is a clean slate. And it's every month. It's every month. Exactly. You told your last listing or closed on your last buyer. You're unemployed.

Yeah, exactly. Exactly. And then, you know, if they get sick or injured and they're their primary breadwinner, they can't work. And God forbid anything happened. So when I was looking to make a change in my career, I hired Christine actually as my coach. That's how abundant investor got started. Talk about manifesting.

I was able to, like out of the blue, I didn't even expect it. My old mentor called me and I was able to get back into financial services. So now I get to do a little bit of both. And I learned about this vehicle. I'm like, where has this been all these years for all of those agents that could have used this, you know, properly structured high cash value? that could have killed, you know, so many birds with one stone and keeping them safe and protected and all that kind of stuff. So it's just so fun to see, you know, and then Christine and I became fast friends. First I was her client, and we became such good friends.

And she's like, oh, I'm using that. The work that I do outside of this is with ultra high net worth families. I'm like, oh, that's what the really, really rich people are doing. She's like, no, it's available to everybody. So now we've packaged it up and we said, you know, this is a perfect tool for real estate investment. for real estate age, get out there and just help more people. And we said, let's start. Why don't, you know, women should be.

And also taxable taxable income reduction, right? Because you have taxes on it sometime in the future. So would you guys like to come and teach us this in Team Gogo, one of the Wednesday production trainings? Oh, let me think about that. That would be great. So if you guys could come and do like a full program presentation on, you also have to keep in mind, right? We have agents on all walk of life. You have agents who are brand new and

that ain't barely dried on their licenses to, you know, broker-owners and the technical organization. So I would love if you guys came and did a full-blown training on that. We would love it. Yeah. I mean, it's so it's go-go about how, you know, you saw this, you know, you are embodying that so much. I mean, the reason as I started this conversation, the reason why you were sitting here is the same thing. I was like consuming so much of your information going. she's awesome you know Christine we're gonna we got to learn from go go it's so amazing what she's built here and we can do that Massachusetts has a very small expe we're not that big yet in

Massachusetts well let's change that let's change and doing exactly what was done for you I'm really excited about I learned it from there was a video one of those reels by um denza Washington and I think he did a present like um what did they do at colleges when crids are graduating. There's usually a person who comes. Oh, commencement speaker. Thank you. And so he had one of those. And in that speak, he said each one teach one, right? And so we are all in, we are always two steps ahead of someone who's two step behind us, right? And so as long as, and the other quote, then I absolutely love to live my life by is this one that it's a Zig Zig Ziglar quote, then you can have absolutely anything in life, the more people you help to get what they want.

So if there are people that I can help bring up with the knowledge and I learn from other people who are smarter than me, right? Then it's my duty to do that because I also learned it from somebody else, right? So we all have to pay it forward. And then the more you give, the more you get, it's really that simple. It's that simple. Yeah. I'm going to be how. They literally have chill. It's literally. Life is so simple and we're so overthinking, right? Like the more you can have, the more you're going to get. It's really, it's like, and then here's one more thing I want to add on to that because this was huge for me when I finally figured it out. You know, sometimes you feel like, why do all of these good things and

why do bad things happen to me, right? And not that a lot of bad things happen, not a lot, but here's the thing. So, and I had someone explain this on a video and I have to go soon, but I want to really get to explain this one because it changed my life how I look at things. So imagine that there's a point system every single day, right? And we're getting, it's like a credit score, right? Like we're getting graded in our actions every single day. So let's say that you did today, you did 10 points worth of good things today, right? And let's say someone trying to cross you today and do. five points negative against you. Like, why did this happen to me? Like, I don't deserve this. Why

they put a knife in my back? Whatever that is, right? So now the universe says, hold on a minute. This is why you keep winning, right? Universe says, hold on a minute because they took five points away from you, but you deserve 10 because you did 10 points of good. You're going to get 10 today. We all get what we deserve. Right. So I'll put care less of who's trying to put a knife in my back or what negative thing happened to me today because I know I'm getting my 10 points. I love it. Exactly. It's where you. your focus goes, your energy flows. You know, you're focused on the 10 points and you're not giving any attention to any of that. Because I don't know, even if this person tried to take five points away

from you, what do I care. I'm getting 10 in the end of the day because that's what I put into the universe today. What we all get in what we deserve. If you don't like what you have, then change what you do. Right. Right. That reminds me of a Wayne Dwyer quote, actually, that I put on my whiteboard today right by my exit. If you don't like what you see, change the way you see it or something, I'm paraphrasing. How you say? When you change it. How you say? When you you, when you change the way you look at things, the things you look at change. Change, exactly.

Yeah, that's it. Yeah, I love Wayne Dyer. There was another quote from him. Some people live 90 years and some people live on your 90 times. Yeah. So good. So good. We've loved so much being in your energy today.

Go-Go, thank you so much. It's been so fun. You see, it's attraction because we know a lot of the same people and interested in a lot of the same things. Love it. True. So true. So we're going to put your bio in the show notes.

Where can people find you, though? It sounds like you're saying your hangout on Instagram all the time. Where can our listeners find you quickest? Yeah, so GoGo's Real Estate on Instagram, but you can also find me as GoGo Batki everywhere else. So GoGo Bethke or Go Go Go's Real Estate. Okay. We'll put that in the show notes.

Go, thank you so much for your time and your beautiful energy. Thank you. Thank you. And we look forward to so much more to come. Thank you so much. Thank you for having me.