KGCI: Real Estate on Air - Gogo Bethke's Social Media Playbook: Branding, Engagement & Lead Generation for Agents

Episode Date: February 25, 2025

Gogo Bethke's Social Media Playbook: Branding, Engagement & Lead Generation for Agents🎙️ Want to turn your social media into a lead-generation machine?In this episode of KGCI Real Estate On Air Live, we welcome Gogo Bethke, the Queen of Social Media and host of The Gogopreneur Podcast. Gogo shares the ultimate social media playbook covering branding, engagement, and lead generation for real estate agents.💡 What You’ll Learn in This Episode:✅ Why social media is more than just marketing it’s a trust builder (05:20)✅ How to create authentic content that attracts the right clients (12:10)✅ The biggest social media mistakes agents make and how to avoid them (18:45)✅ How to turn engagement into real transactions (26:30)✅ Must-have tools and tactics for social media success in 2025 (32:10) 📢 Episode Breakdown:⏳ 00:42 - 02:25 | Opening Monologue – Setting the stage for today’s conversation📰 02:52 - 05:15 | Housing Headlines – The latest real estate market trends agents need to know🎙 05:20 - 34:00 | Exclusive Interview with Gogo Bethke – Social media branding for real estate success💡 35:00 - 38:00 | Key Takeaways Recap – Host’s summary of major insights from the interview😆 40:30 - 42:00 | Real Estate Confessions – Hilarious and unexpected stories from agents in the field 🎧 Don’t Miss This Episode! Subscribe to KGCI Real Estate On Air Live and take your business to the next level. Listen on-demand now on your favorite podcast platform or download the KGCI mobile app!

The quote that started the fire in my soul is this quote that if you don't build your dreams, someone is going to hire you to build theirs. This is KGCI Real Estate on Air Live, your weekly deep dive into the strategies, trends, and tools, shaping the real estate industry from market updates to actionable strategies and exclusive interviews with top agents. We are here to unlock your full potential and help you thrive. Thousands of agents trust KGCI every week. Now it's your turn. Let's go live.

Here's Ian Wheatley. That's me. Hey, welcome to KGCI Real Estate on Air. As the lady said, I am Ian Wheatley. And not to make a big deal of this or anything, but this happens to be our very first one of these. We're going to be here every Tuesday on KGCI Real Estate on Air, bringing you the in-the-moment strategies, tactics that are going to help you grow your real estate business.

And it's always free. So check us out at real estateonair.com. Subscribe to KGCI, wherever you listen to podcast. and if you haven't yet, download the KGCI Real Estate on-air mobile app for iPhone and Android. Just search KGCI in the Apple App Store and on Google Play.

Now, I don't know if you've noticed this, but Home Builders, they're acting like they got themselves left at the altar. Builder confidence, that's dropping. Apparently, they were expecting fewer regulations, smoother sailing this year, but tariffs on lumber and appliances,

they got them rethink at everything. And I get it. No one really wants to pay more for a refrigerator. It's already costing as much as a car nowadays. And there's also a lot of talk about a spring housing market going to be the comeback tour. Now, I'm not sure if this is going to be the Beyonce of comebacks or more like that one guy from Insink that went solo. Yeah, it's still up for debating, you know, not just in Timberlake, obviously. We're going to be hitting our housing headlines coming up more on that in about a minute here on KGCI Real Estate on air live.

Now, every Friday, here on KGCI, Real Estate on Air, we've got our Friday focus. And that's where our top agent hosts and industry thought leaders give you the tools of the trade, the strategies and tactics, the what you need to know to be successful in real estate. So you can tune in all day Friday to KGCI Real Estate on air for social media strategies that you need to know to build your social media brand. We're also going to be getting a sneak peek by Social Media Royalty, the great Go Go Beth King. host the go-go-go-propreneur TV show and podcast stopping by to chat about the social media strategies that you could implement into your business right now to find success in your real estate business.

That's all what's coming up. Now let's dive in, and we'll start with those housing headlines. Threats is shutting down the Consumer Financial Protection Bureau's raising concern with housing and consumer advocates. A senior council from the FHFA has been appointed to head up the CFPB, but it is been in the cross. of the Trump administration, days after taking office, the consumer watchdog halted its work, shut down its DC headquarters, and fired scores of its workers. Now, the organization that was created

following the Great Recession in 2008 to provide oversight over the issues surrounding lending. It kind of, you know, caused the 2008 financial crisis. So agents, this is just something you got to be aware of that's in the news, it's being talked about, is maybe a good time to touch base with your preferred lenders take their temperature before you start fielding questions from consumers and customers and clients. Meantime, home builders are growing sour. The National Association of Home Builders said that Builders' sentiment fell to its lowest level since September. Now, Builders initially expected a second Trump administration to offer fewer regulatory roadblocks around the construction in new homes, and they remain hopeful that that could soon still be the case. However,

concerns about the impact of tariffs specifically on appliances and on lumber have caused pretty much an effective reset over their positive expectations that they had, at least they had had for this year. Now, agents, this would be a good time to have some conversations with your local home builders and remoders associations or even just contact a local builder. And as we're coming down the home stretch of February, experts are looking forward to the start of the spring housing market. Economists are expecting that existing home sales will finally perk up this year after dropping to the lowest levels since the mid-90s, two years in a row. However, forecasters, they're disagreeing about the size of the rebound. The National Association of

Realtors expects that the sales could rise as much as 12%. Fannie Mae, a little bit more dower, a bit more of a modest increase, a 2.3% agents, here's what you need to know. We're near the apex of this curve. Are you still on the brakes? Are you hitting the gas? And that's a check of your housing headlines on KGCI Real Estate on air live. I'm your host, Ian Wheatley. Coming up Friday, we have ourselves a big time Friday focus here on KGCI Real Estate on air.

We're going to be diving into the strategies that you need to know for Facebook, Instagram, LinkedIn, TikTok, all of the social medias that are going to help you leverage and build a real estate brand. And who better to talk social media than, the queen of all social media, Gogo Bethke, host of the Gogopreneur podcast. That one streams every Monday as part of our mindset, Motivation Monday here on KGCI Real Estate on air. She's giving us a sneak peek of what you can expect

coming up on Friday as part of our Friday focus. Go-Go. Thanks for coming on. How's it going? Well, I'm doing amazing. How are you? I'm just peachy keen. I'm just peachy keen. We're here for show one and excited to have a conversation with you right out of the gate

because social media is a very powerful tool that so many agents, in whether they're a brand new, freshly licensed agent, whether they got some experience or whether they're a top producer, many of them aren't necessarily quite leveraging social media the way that they could or they should. So I'm going to open it right up with, why do you think social media is a powerful tool for real estate agents? Oh my gosh, because everybody and their mother and their grandmother is on there. Right. So you can reach people, right? Like you can get an audience. You can create like your own little reality show.

You can take them as far or as not far into your life that you feel comfortable with, right? And also most importantly, because over time, you earn people's trust, right? And when you earn their trust, they will do business with you no matter what. So I don't have to negotiate my commissions. I don't have to convince and back people to work with me. Like they're little, you're like, he, go, go, do you have a baby? So we need a bigger house. Do you think you could help us? I know you're so busy.

Like, literally they raise their hand and they're like, beg me to work with them, right? So it's just a different experience. You also get to cultivate your people, right, versus having to work with some random person that the Zillos of the world sent you, that you have nothing in common with them. Right. So what happens when it comes to social media, when you put your content out there and your content might be like, let me share a couple of things about me. so it helps you understand of who your people are, who my people are. So for example, I'm a foreigner. I'm Hungarian from Romania.

I speak multiple languages. So I have a whole audience of people who follow me because they're also immigrants, right? So we have that in common. I'm a mom of two boys, right? So now I have all the moms of two boys. We have that in common. I have a furry daughter and her name is Charlie and she's a bulldog. So now I get people who have bulldogs and they love bulldogs and I love bulldogs.

So now we have that incoming, right? I could continue. And now I live in Florida, but I used to live in Florida. in Michigan. So I have, you know, the Michigan people. And now I have the Florida people. And now these people can come on the journey with me, right? So you don't have to like be in a certain phase of your life. Like people that said, then I was friends with when our kids were in kindergarten together. I can still be in their world, even though I'm not in their vicinity. I don't live in Michigan anymore, right? But we have known each other all the time. I can still be and stay in front of

them no matter where my life takes me. So think of it as your social media is that your audience. And you get to build it without borders. So you can have followers from India. You can have followers from Kentucky. There's no location tied to it. And especially if you're an agent with the brokerage like AXB, where we get to do agent attraction, where agents can join us, no matter where they are located,

having a platform where you have no location is like the best thing. Catch up with Go-Go Bethke heard here. Part of our mindset, Motivation Mondays at KGCI Real Estate on Air, queen of all social media. Social media, it is constantly evolving. What are the tools? What are the strategies? What are you recommending to agents to kind of stay ahead to keep their content engaging

to audiences? I'm just going to ramble off a couple ideas. Number one, people in average move every seven years. Which means they could care less about the real estate market for six and a half years until they're on the market again. And then they start caring about the rates and about the property prices and price per square foot and all of those things. Until then, they could care less.

So if all you do is just closed and just listed, you lost them in the six and a half years, and they won't even remember your name when the seventh year comes around to call you because they need something. You need to entertain them for the six and a half years, right? You need to allow them to get to know you. You need to be a household name. They need to know your name. They need to know what you do, where you do it and how they can get a hold of you. So number one, your profile needs to say who you are and what you do.

So mine says go-go's real estate. It's always been go-go-go-go-z real estate. this also says Google, Becky Booker by EXP, right? So they know I'm a realtor. Second place, what area do you cover? So your profile should say, you know, realtor in the state of Michigan, right? Then you should have your contact button filled out. So they don't have to go off of Instagram to go over to Google, to remember your name, to type it right,

to go on Google, to two pages down, to find your website, to go to the contact with me page, to go fill that out to get your phone number. Like you will lose them in the process. make it so simple they all they need to do is click a button and call you so if you have a business account or a creator account in any of these profiles you can fill out that bio where there has a contact with contact me button or well it has your phone number and email address that you can add in there so they are like click click their die right so i think that is super important you should also have one website that will show everything that you do right so i have a go go betkid.com you're more than

welcome all of you to go there and check it out everything than i do because because you as a human can do all kinds of different things. So yes, I'm a licensed realtor. Yes, I have the Google Printer Podcast TV show radio show. Yes, I have the GoGetam community. Yes, I have the TeamGoG organization. Yes, we do investments. Yes, I do retreats.

Yes, I come and speak at your events. Yes, I attend your podcast. Like there's a lot of things that you as an individual can do. So as you are growing in the industry, right? You need to start being able to add these things to your name. So if you don't own your name.com as a website, you should own that. If not, tell me your name. I'll go and go, Daddy, and I'll buy it.

And then you can buy it from me for tens of thousands of dollars. Here's a quick little other tip, since we are on the website tip, you should own your children's websites. What if they become Tang Brady one day? So just buy it now. Okay, that was the parent tip of the day. Okay, so as for content, I would be. recommend that 90% of the time you have to be in the pictures and videos.

What are we really selling? Are we selling the house or are we selling ourselves and our services? Because can that house be sold by, I don't know, 2.4 other million realtors? Yes. So at the end of the day, we are selling Go-Go and Go-Go services, right? So I'm selling, I want you to pick me as your realtor. I know you can pick 40,000 other ones in the state of Michigan, but I want you to pick me in order for that to be a me you have to be in the pictures and the videos

okay not only have to have brand recognition which is your name right you also have to have face recognition so when you go into the grocery store when you go to a concert when you go to i don't know bonfire at your best friend's house and the people are like aren't you gogo check that sales of real estate yes i did my job you know my name you know what i do so that means now you can google me okay so you have to be in the pictures and in the videos because in the end of the day you don't sell houses you sell yourself and your services okay so that as for what type of content to create i recommend the shorter the better if you're doing the long winded videos they're like three minutes in they're already

running a load of laundry and they checked out long time ago okay so short videos are great funny videos are great i don't really have a funny personality so i can look at funny videos and be like Oh my gosh, that's so funny. But if I would have to recreate it, I would probably like Twitch. I key, I, but they do. That was pretty funny. That was pretty funny. Okay.

But they do. If you can like dance and point at things in videos as there's people used to do it, that don't really work now, but they please go used to do it. Like if you have that creative personality, please use it. Please entertain the people, right? Because they're going to remember you, right? I just don't have that side. I'm more on the educational side.

I'm driven by my brain most of the time. So those are the type of contents I like to create. Okay, both work. You need to use hashtags and you need to be true with your hashtags. What I mean by that, these platforms, the Instagram tech talks, the Facebook algorithms of the world, they use AI, which is a very, very, very smart AI, which means that if you're posting a picture with your baby doing a load of laundry, but you're going to call it beach office, hashtag beach office, the Instagram AI is going to be like, that is not a beach office. you're in the laundry room with the baby on the hip. Right?

So if your content doesn't relate to the keywords that you are using, it's not going to push it out. Okay? So if you are creating content, stay true to the type of hashtags that you're going to add to it. Now, you could have 30 hashtags, up to 30 hashtags. I wouldn't recommend to use so many. I would say try to stay under 10

and try to be very, very relatable to the content that you just created. If you can't come up with hashtags, then what you need to do is, go to CHETGPT. And you're going to chat GPT and say, hey, Chad GPD, I am making an Instagram post regarding being a stay-at-home mom but doing two transactions a month and making more money in one month than my friend at Marshall's in a year. What would be the most relatable hashtags for this post? Give me 10. And then CHTGPT goes boop and you're like, oh my gosh, I would have never thought of that. And then it researches. So I would probably say not just the most relatable, but I would probably say the

most highly rated or whatever. Most used. Yeah. And then that's it. You just copy and paste right there. You should always tag people and you should always tag location. So tagging people allows you to get their audiences. So for example, when you're posting, you're posting on your profile, right?

So you have let's say 9,000 followers. So ideally about 2% is going to say it, just FYI. But let's say now you have a 9,000 audience, right? So you can reach these people. the people who raised their hand and said, I like this guy, girl, I want to see more of them, right? Well, when you tag other people, so let's say you are out for coffee with this local lender, you learned about VA loans today, blew your mind, then you're going to take a picture with that local lender in that coffee shop, and then you're going to tag the lender in the coffee shop. You know why? Because the lender also has their own 7,000 followers.

When you tag the lender, the lender gets notified that, oh, Google just tagged you, right? Guess what happens it gives them a button share it they share it guess what happens now your profile is on their profile Right, so now your content is not only reaching your people, but now your content is reaching their people Makes sense so you just got yourself somebody else's audience That's why I always want to tag another person you also want to tag another location So let's say this is a restaurant or a coffee shop and they absolutely love that coffee shop all kinds of people follow that coffee shop So now when the coffee shops sees that you were there, they are going to share it. So now the coffee shops audience also sees who is this gogo check that was there for coffee?

They start following me. So that's tagging people, but then you also tag location. Some people follow the location of Brighton, Michigan because they want to see everything that's happening in Brighton, Michigan. When you tag that location, your post will show up in the Brighton Michigan post, right, so that other people can see it. So they're not looking for real estate at all. they just follow a specific area. Now you're going to show up. So another thing that everyone needs to concentrate on,

and even though this is not necessarily social media, but it's tight. Social media is your email database. So if you think about it, do you own your social media account or does Mark Zuckerberg owns it? Mark. I don't own it.

I could wake up and it's not there. You could have spent the last 14 years building it and one day is like, who's gone? So you should own your database. So you should create free content that you give away to your followers. So when they download it, they have to give you what? Their name email address phone number. Oh, they can get your free ebook led that you're sending out.

So then this way you can get their email address. Because if that was happened to you where your account gets shut down, you just leave it. Then I'd be like, I created a new one. Follow me here. Right. We need to own your database. Yeah, so you're incentivizing the social media audience to obviously engage on that.

What are some of those incentives that you've seen that have that have worked? Oh, I do I do one a month. So we do something every single month on my website. So what do you like how to hire VA? Will you like 10 tip 10 on the top 10 best marketing tips? We'll do. You know, your first year in real estate 90 steps. You want you must know this when you think.

about creating a digital product, right? Like whatever I know anything about will create a free e-booklet and then we'll make a post in my stories or something and then they download it. In order for them to actually receive it, we have to email it to them. So I have to know your email address, right? So that way you're building your database and God forbid something happens to you one day, you own that. But also, you know, I think of the 80-20 rule, right? So the 80-20 rule, you know, 80% of your business comes from 20% of your business comes from 20% 20% of your most engaged audience, right? And so thinking about that 20% that 20% reaches out to you,

they give you, they, they, they are comfortable with you to give you that email. That's, that's a mark of a, that's a mark of a strong, loyal fan, if nothing else. You get that information over to them. They're probably going to be more likely, obviously, to do business with you. maybe if there are other agents, they're more likely to refer you. They're more likely to accept referrals as well. There's a lot of good benefit that would come from doing something that is simple. It's simple to solicit. The call to action is, you know, the incentives there.

The call to action is either do you do many chat for something like that? Like, you know, comment X or is it like, hey, they, hey, they, a landing page and then put it in like they were any other lead coming into your real estate website looking for a home valuation or looking for a market report so you can do it multiple different ways the easiest i would say is a many chat keyboard right so that way you can say let's say it's a market report like a lakefront properties in the chain of lakes in pinkie michigan right let's say we say comment chain in order to get the newest listings and the chain of lakes right So when you go into, so you have to have a manager account, you're going to many chat,

you set up your keyword chain. So the manager says, oh, okay, every time someone famines the word of chain, I want you to send this message with this link. It's automatic. So you don't have to do that, right? Like you don't have to be like, oh, somebody's like, hey, go, go. We're thinking about to lake from properties. Do you happen to have any on the market? You're like, oh, just go to my Instagram, come and chain on anything,

and my system automatically going to send you what's actively on the market. So you don't have to go dig up now links and remember of where it's at and none of that. You just set up the keyword and it will trigger every single time. The downside to ManyChad though that it will also trigger every time when someone just said it, like, let's say someone messages you and says, oh my gosh, I sent you, I added you to a chain tax, I hope you don't mind. Now you have chain in there. They're going to get the Michigan Lake properties, right? Because that's what the keyword is set up for. So that's the downside of ManyChat. But other than that, that works amazing. And

everybody who use your social media should use that feature because it will make your life so much easier. And there was something else I wanted to know. Oh, but in your stories, you can actually use a link, right? So where in your fee, you can post the link. That's why you need to use the keyboards. And your stories, you can pose the direct link to that. So if you wanted, you could take a quick little video of this leak front property and then put the direct link where they just click it and then go to the website. Or you can say comment chain and it takes into the same thing. So it's the same thing, but in stories, it allows you to put a link where in the feed it doesn't allow you to. So in the feed, you have to use a keyword.

You know, we're talking about many chat. So now that kind of leads leads me to thinking about other tools and all the, all the fun whizbangs of 2025. What's essential? What's essential? If you're an agent starting out and you want to build that social media presence, you're starting from the ground up. What do you need to do it? Oh, gosh. Okay.

So you need a business page on Facebook and Instagram and link them together. I would probably create a business page or like a profile on LinkedIn as well. Again, I don't do I don't do TikTok. So TikTok is not my gym just because back in the day when this whole spying thing was happening, I was like, I don't need them spying on me. So I don't have to talk. You and I are cut of the same cloth. You don't need to explain to me why like I'm, I'm okay.

I'm okay. I'm reporting on not having TikTok and I haven't never had it ever since. It's been years and I feel just fine. But that's my two cents. So if you're asking me, you would be Instagram, Facebook, YouTube, and LinkedIn. Have a website, your name.com. And that's it. You're pretty legit.

When you have all of those things linked together, you're legit. They can find you at Instagram with your name.com or on your name. They can find you on dot com with your name. They can find you on YouTube with your name. So you exist. That would be number one. Number two, I would start creating content, right? And YouTube is the only finicky one because the long form kind of,

content on YouTube has to be horizontal, where every other platform prefers the vertical content short, right? So I would probably start with the short form of YouTube. So start with the vertical videos. They can be reals. They can be shorts. Use them in that format. Learn the hashtags. The apps that I would recommend would be Capcut.

And like I do most of my reals right inside of the Instagram app. But you can use Capcom for editing them. It's really cool. Now it does, it is a TikTok app. So if you don't want them to spy on you, then don't use Kepka. Just little thing in there because it's owned by the same company. So might as well have TikTok at that point, right? So I guess so.

It is a very good app. I ended up in Kepkot. I didn't know it was owned by the same company. So I guess there's fine on me. I'm still living. It happens. I got you. Yep.

So that's on the video editing side. Then for the picture editing side, I have have a new AI that is amazing, but it's so expensive. It's expensive though. It's called the Remini, R-E-M-I-N-I, and it's like $999 a week. So I'm like, what is it there? Does it speak Hungarian or something? But there is a trick.

So if you go in there and you upgrade to their yearly, then it's $76. But they don't make it easy to find the yearly because they want you to keep paying the $999. a week right but there is a $76 one somewhere deep in there for the early so dig that up it's worth it it does really really amazing editing for photos they're crystal clear you are not over edited you don't look like a you know you just got photographs for seven years um so that's a good one i couldn't live without chat gpt so chat gpt will create your write-up it will give you the hashtags it will give you a marketing plan like you can literally go in there and talk chat gpd hey chat gpt my name

is and I'm just starting out at Instagram I really suck at it excuse my French I don't even know about buttons to push but I want to go viral this year I'm wanting to do two videos a week I can create a real if you give me the content of what I should talk about I work in real estate in Kentucky and my ideal client is buyers and sellers in the $400,000 price range so can you give me a twice a week content for the whole year of 2025 and write out exactly what you want me to say and write write out exactly what you want me to type up with the matching hashtags. And then you just sit back and it goes and then you just copy and paste.

Beautiful. So the and then Manly chat, of course, but without Mani Chat, you can do this because then you're going to be copying and pasting messages and we don't have time for that. So these are the ones editing videos, editing photos, using chat GPT to creating the content and give you the marketing plan and the description and the message. and the matching hashtags. And by the way, the catch with Chad GPD is that your chat GPD's answers

are going to be as good as the questions you ask. If you tell Chad GPT, I need help with content for Instagram. Okay, who are you? What do you do? What area do you recover? Who's your ideal client? How many transactions do you want this year? Do you even have an Instagram account?

What platform do you want me to keep the account? content for. Right. You know, I mean, it cannot give you the proper tools if you're not asking the right questions. So if you want chat GPT to hop, you have to be very detailed in your question. So then it can give you a very detailed answer back. And it will blow your mind. So these are the ones that I could not live without.

And then you have to get a VA. And at least one virtual assistant. Because what happens is Instagram and Facebook, you can link together. but the rest you can't. So for example, if you're a part of Facebook groups that are like local groups and you could use them to get clients, but you have to make the post in there to get eyeballs on your account and you don't have the time to do it,

that's what virtual systems are for. So you can link your two main accounts together, your Instagram to your Facebook, but the rest, it's a manual step. So you are going to have to have a virtual system who takes your content from Instagram and puts it on LinkedIn, takes your content on Instagram and emails it out, takes your content on Instagram,

and puts it into Facebook, groups. So I would say get a virtual assistant. How much does a virtual assistant cost? Oh, I'm so excited that you ask. Um, an average you can start them out at $4. Okay. Okay. That's it four or five bucks an hour. They're working for what, 10, 15 hours a week?

I mean, I have 14 of them working full time. Well, yeah, that's a horse of a different color. That's a lot of the power station. But if you want, if you're just starting out, I would probably start with part-time four hours a day five days a week so it's 20 hours times five bucks there you are 400 bucks can't even do the math right now 20 by 20 by 4 20 by 5 anywhere between 80 to 100 bucks right there you go it'd be a weekly basis yeah 40 bucks a month and someone's working for you half the time imagine how much stuff they

can get done for you so the way I look at it most people look at hiring someone as it's how much is it going to cost me I don't look at how much it cost. I look at how much money is this person going to make me if if they work for you for 20 hours a week what are the chances they're going to get you one measly lead a month just only just one we are not going crazy and getting one a day you're just one a month what's your average commission 10 grand nationwide so if they're costing you 400 dollars a month and you're getting 10 grand in one deal they technically earned their keep let's do the dividing 10,000 divided by 400 they just paid for

themselves for 25 months if you get one measly lead they pay for themselves for 25 months to be exact two years and one month two years and one month you don't have to think about what that expense is going to be again yeah with go go bethki host the go We goprenuer podcast here on KGCI, Real Estate on Air. Also find her on YouTube, the queen of all social media. If anybody was following you on social media, I think they get to know you pretty easy, right? They learn all about you.

They know you. What, what, you're very authentic online. Was that a branding choice, or was that just, you knew to be authentic? You guys, Erica, call it authentic. We call it honest. Honest. I say it as I see it.

There's no sugar coating. I'm not here to lie to you. Don't ask how the genes look on you because I'm going to tell you the truth. If they look great, they look great. If they don't, I'm going to tell you, they don't. Maybe you should switch out of them. Right. So being from Eastern Europe, we are very like, you're just raised like this.

Like when you meet Eastern Europeans, we're all like this. Like, oh my gosh, you guys are so blunt. They call it blunt in America because you guys are used to pretty much lying to each other than sugar-coting things because you don't want to hurt their feelings. But it's still the truth. You still think it. You just don't say it. That's the only difference. So I pretty much say what I think.

Yeah. My husband always is like, how the heck do you even have friends? Because I'm honest. They always know where we stand. But I'm also the type of person is that if you need a house, of a kidney and I'm a match of a front row. Right? So it is a personality trait.

And also, so since we're talking about this, I think it is, and since you're talking about social media marketing, I think I'm very solid in my being. I know who I am. I know what I bring to the table. And I know who are my people. And if somebody doesn't need to be a part of my life, I caught them out faster that they can say, I'm sorry. I don't care about people's opinion.

People's opinion doesn't, I can deposit it into my bank account. I can't send my kids to college on it. I can't buy my retirement home on somebody else's opinion. So their opinion does not matter. It doesn't affect me whatsoever. So when you get to that point in your mind, then you create content, not because, oh, I wonder what Susie, the neighbor is going to say. I don't care what Susie, the neighbor's going to say.

She's living her life. I'm living mine. So when you get to that point, you don't care. You just create content. Don't care. Create content. Are people going to find. you. But people tell me all the time, it's like, you are just like that in real life. And I'm like,

why would I be any different? This is what you get. That's awesome. That's awesome. One last question for Go Go, Bethke. GoGo. If there was one single takeaway that anybody listening to this and whether they're Brandy new, freshly licensed, they got some experience. They've decided, they've, they've gotten re-licensed two, three times or maybe their, you know, top producer in their market, what's the one thing they got to do? The quote that started the fire in my soul is this quote that if you don't build your dreams, someone is going to hire you to build theirs. So if let's say you're on the verge of like, oh, I don't know if this real estate thing's

going to work out. Then do you want to not shift a taco bell or are you going to try a little harder? right I would start trying much harder it is a very hard industry but it's a very high paying industry right where an average income household income in the US is $67,000 or something like that you can make that in three four deals in real estate if you sell a house once a quarter you'll make that and that's two people working full time two months and then sell a house and then suffer for two months and sell a house and then suffer for two months and sell out and you make more money to someone who worked the whole

time and drove an hour there in an hour back and had to put gas in the car and had to put fancy clothes on and somebody was telling them what to do and how high to jump and they had to do it. And they were building somebody else's dream on top of it. That's some food for thought right there. That's some food for thought right there. Go-Go, it's been a pleasure. It's been an honor. Thank you for sharing all of your insights, all your wisdom. You've got worlds of it. Go-Go, thanks for joining us here at KGCI Real Estate on Air. Thank you so much for having me.

This is KGCI Real Estate on Air Live. I'm Ed Wheatley, and I really do always appreciate having to chat with Go-go. I think truly her authenticity is at the very core of everything that she does on social media. And here are just kind of some of my high-level takeaways from that comment. Now, I guess I'll start with, it's that social media builds trust. It doesn't just simply build leads. So here's what I mean by that. Social media, it really is, we oversimplify it if we call it a marketing tool. Because social media is how agents can build relationships over time.

Now, Google emphasized that when people trust you, they'll want to work with you, no questions asked, right? Instead of chasing down leads, agents can focus on cultivating an audience that knows, likes, and trust them. And isn't that the very standard that agents use when they're building a database? And something to think about. She also talked about how your brand is built on common ground. She shared that relatable content is the key to having success with social media. Agents should be leaning into their identities.

They should be leaning into their interests. they should be sharing their personal experiences to attract the right clients, the clients that are simpler to work with. Whether it's being a parent, whether it's being a pet lover, or in Gogo's case, being an immigrant, social media allows agents to connect with people who share common experiences, making lead conversion more natural and more effortless. She also talked about how agents can lose business by being all business. Now, this is something that I fell victim to when I was a newer agent. You know, most people are only thinking about buying a house or selling a house every six, seven,

eight years, which means that those just listed and just sold posts don't particularly keep those people engaged. Instead, what GoGo talked about doing was having agents entertain and educate and share their own personal journeys, things you kind of just do on social media as a routine matter, of course. So that way when clients do need an agent, they're going to remember who you are. She also talked about content being short, engaging, and face forward. So let's, I mean, talk about tactics for a minute, right? Here's the standard. 90% of your content should feature the agent.

They should feature you because in real estate, people are buying from people. She stressed that the brand and the face recognition, that that's critical for agents, and that's really what they should be focusing on. They should be creating those short, compelling videos that allows the agent to remain top of mind with that social media audience. And I think this one was probably my favorite because it had absolutely nothing to do with social media, but it's absolutely important. And it's 100% true is you got to own your audience. And you can't rely on social media alone because the social media platform, that can disappear tomorrow, which is why agents got to be collecting emails, getting those phone numbers through free offers, like downloadable guides. you know, whatever it is that you can think to incentivize people to reach out to you,

to take that trigger, to take that action. And by doing that, agents, you end up owning your database. You don't risk losing years of connections if social accounts are ever restricted or removed. Or, you know, what if those people that you're dealing with on social media decide that, you know what? Social media is not for me. I'm taking a, I'm a good Catholic boy, right? We're coming up on Lent, okay?

I want to take social media off for Lentz, all right? You know, a million different reasons why people may disengage on social media. They're out of the loop. And then now what? They're out of the loop. A million different things can happen. And you want to make sure that, above all, you keep them engaged and you keep them in your loop. So if you thought all this was useful, just imagine six straight hours with even more knowledge bombs and social media insights.

You can get it all day Friday with our Friday focus on. KGCI, Real Estate on Air, will be diving even deeper on those social media strategies that will help you grow your real estate brand. Now, let's lighten things up a little bit. Bear with me, I'm going to try to explain what's about to happen, okay? I've been in real estate for several years now, and have you ever had this phenomenon when you get together with a bunch of realtors, and y'all start swapping stories? And you know what I'm talking about? Think of this next segment as that same water cooler chat. Because this industry is full of hilarious and bizarre moments,

and I, for one, think that they should be celebrated. And that's the idea behind real estate confessions. It's a celebration of those whiskey tango-fox trot moments that all of us agents share. And these are your confessions, okay? Go follow KGCI Real Estate on air on Facebook and Instagram and send us your confession. Type it out, send a video.

record some audio, have some fun with it. But before we dive in to real estate confessions, let's just get one thing straight. Real estate confessions features stories from the wild world of real estate. Names and details may have been changed to protect the innocent, and occasionally the not so innocent. All confessions are shared in good humor and do not reflect the opinions of KGCI Real Estate on air, its hosts, or affiliates. No agent's licenses were harmed in in the making of this segment. Enjoy responsibly. All right. So now that we're legally covered, let's dive in. This is real estate confessions, because ultimately in real estate, I like with most things, truth is always stranger than fiction. Five minutes into my open house, I noticed a woman

following every buyer and whispering comments like, I heard the foundation is cracking, and the last owners got divorced over this kitchen. Turns out, she was the next door neighbor trying to to scare off buyers because she liked things quiet. I unlocked the door for a showing, and the second it opened, six tiny chihuahuas came flying out like a security team on high alert. My buyers were laughing, but I was frozen in place while these little guys surrounded me, barking like I owed them rent. The seller showed up just in time, shook her head and said, they don't bite, at least

not much. The cellar swore up and down that the basement never flooded. So, of course, halfway through the showing, we heard a faint splashing sound. My client looked down to see water creeping toward their shoes. I asked the seller again if it flooded. He shrugged and said, only when it rains a lot. You got yourself a wild real estate story of your own? We all got them, and we want to hear them.

Send us your real estate confession, the crazier, the better, by messaging us on Facebook or Instagram. And while you're there, be sure to follow KGCI Real Estate on air for more stories, insights and some behind-the-scene moments, and who knows, your confession may soon make it up on the air. It is up on Facebook and Instagram, and let's keep them stories coming. And with that, that's our inaugural show, KGCI Real Estate on air live. Don't forget to send us in those real estate confessions. Subscribe to KGCI Real Estate on Air wherever you listen to podcast. And catch us streaming all day, every day at real estate onair.com or on your iPhone and Android device by searching KGCI

in the Apple App Store and on Google Play. I'm Ian Wheatley. This is KGCI Real Estate on air live. Be good.