KGCI: Real Estate on Air - How Humor Sells Homes: Lessons from The Broke Agent!

Episode Date: January 24, 2025

This is everything they never told you about real estate, helping you scale your business, implement AI, and capitalize on the latest tech and lead gen strategies. And now here's your host, the AI queen of real estate Carrie Sovey and the queen of Canadian real estate Jennifer Jones. Welcome back, everybody. I am your host, Carrie, and I have my co-host, Jennifer Jones, here with me. But we also have a very special guest. This guest, I've been trying to nail him down for, I don't even know how long.

It's Eric Simon. You guys probably know him as the broke agent on Instagram. He's got a huge following. He is like the comedian of real estate. Eric, thank you so much for coming here today and taking the time. I know you are so busy. Thank you for having me. I'm very excited.

Hopefully I could crack a few jokes here, but probably not. No, I don't do stand-up comedy in real estate. That would be ridiculous. just post memes. It would be awesome. It would be amazing. No, it wouldn't. That would be so embarrassing.

Are you kidding me? If I walked up there and had like a pre-planned 20-minute set at a conference, if that ever happens. If that ever happens, someone please tell me to stop and me there. Those are in me. Yes. So Eric had me a little like bio on himself and there's some words in here. I just don't understand. I'm like, what?

So apparently, he can hit his pitching wed 1090 yards. Is that golf? Yes, that's golf, yeah. That's a highly lofted club. It's a highly lofted club. I was embellishing a little bit just for the bio. But yeah, I could crush the ball. Can crush the ball.

Yeah. I clearly know it out of golf. And Italy rails would you get in a season or a year? Over summer, I probably play... I don't know, two or three, two or three rounds a month. I'm not a member of a club out here in Los Angeles, so it's a little bit more difficult to play public courses, but I do a lot of bachelor parties whenever I travel to at conferences.

I'm always golfing. I always have my sticks with me. So I don't know the amount per year. Let's just say 30, 40 rounds per year. Yeah. Awesome. And are you, are you like, from your perspective, like, you're great golfer?

No. I'm a complete, I'm a complete head case. I was good in high school. Now I can shoot a 95 one day. I can shoot a 78th the next day. I could hit triple digits. I'm completely all over the place. And I have to consume an enormous amount of alcohol to even play well.

So it's a really, that's really a lot like real estate though, right? Like the, because it is a mindset. Golf is mindset just like real estate. And that is awesome. Exactly. And it's all based off of you, right? Like real estate sales, obviously you have a team around you, if you do. but, you know, there's so many ups or down, probably more downs in real estate than ups and similar to golf too.

So, yeah, they're very similar. And you curse a lot. Use a lot of four-letter words. That's amazing. So I want to bring up, okay, Eric, I've been following your broke agent account on Instagram. I feel like for close to my entire career of 15 years. Like, you've been on Instagram for a really long time because as long as I can remember, I've been sharing your shit to my stories. Like, that's like my thing. Because I just find it's hilarious. Like, we need to laugh at ourselves because the job is so stressful. And so it has to be so serious.

We really need to laugh at ourselves. So how many followers do you have now? Just over 500,000 as of the last couple weeks. Nice, nice. And for anybody who doesn't know, Eric is like the king of real estate memes. Is that how he's it? memes, those like joke pictures. They're hilarious. And now he's doing video and he's actually

expanded and he is a co-founder of broke agent media. So like tell everybody a little bit of because you have so many things going on at broke agent media. Yeah. So it's not called broke agent media anymore. Actually, we smartly, I think, changed the name because we realize people don't want to share a URL that says broke agent media.com. We don't want people to be broke agents. That's what all have my handles under, but that we switch to now bam.com, BAM, which could stand for big agent media, business and media, business and marketing for agents of change.

That's a shift we made after one year of starting formerly known broke agent media. So, yeah, I started this as just a real estate humor account on Instagram, Facebook, and Twitter back in 2015. So you're an OG follower. You've been following for the last nine, nine and a half years, which is crazy. I think I've been doing it that long. And the initial goal was just to kind of get out my insecurities as a real estate agent, talk about all of the inner monologue of a struggling agent and all of the pain points

and uncomfortableness that a new agent goes through. I was a new agent in Los Angeles, door knocking and cold calling and having just an absolute awful time at every real estate activity that I was doing, sitting dead open houses, hoping people weren't going to pick up the phone. I was extremely insecure about my real estate activity. activities. And this is also back in a time when real estate was not nearly as cool as it is now. This is, you know, a million-dollar listing was just kind of coming up, but this is before the huge reality TV wave. So honestly, I thought being a real estate agent, straight up was embarrassing. So I just kind of had to

use this meme account as just like, this is my place of solace. This is where I'm going to say everything. Basically what everyone's thinking, but nobody's saying. That was kind of the tagline of the broke agent. And then throughout the years, because I was growing on social, I got really good at marketing and gaining and attracting attention online, start to put together some blog posts, some ebooks, basically on how agents can also gain followers on Instagram, get engagement, reach their sphere. And then we started a podcast called The Overass podcast. I had something called BNN, which is the Broke News Network, Real Estate News, kind of SNL-style content. of myself and my friend Ben Fisher on video and then did more blogs. And then I partnered with

my friend Byron Luzine, who's the number one agent out in Connecticut has the number one team. And then we formed a media company where we have podcasts, blogs, webinars, and email blast that goes out once a day, real estate news, real estate shows. And we're really trying to revolutionize the real estate media space. So it all came together very naturally. It was not a master plan when I started this. It was, I just want to make people laugh and I want to make myself feel better about how shitty this is basically. Yeah, yeah. And can I tell you you're literally, I get flooded.

My inbox is flooded with newsletters and you're literally the only one I don't delete. Oh, thank you. And we send it out frequently too. I know a lot of people, we get like 40, 50 unsubscribes every time we send it because we have such a big list and we send so much content out. But we realize, you know, our open rate is 45 to 55 percent. So a lot of people really enjoy what we're sending out. And we want to get the news out there.

So the newsletter is a big portion of what we do. Absolutely. Can I just ask at the beginning when you were doing, you were online, you're doing all of this on social media and you started as this literally new agent, broke agent, right? Were you generating business from doing it? No. Not even close because first off, I was doing it under an alias at first because I was with a brokerage

called Hilton and Highland. And there were a very luxury boutique brokerage that basically would want nothing to do with this and did want nothing to do with it. When they found out that it was me and my friend, I started this with a friend back in the day, we spoke at an inman conference. And that's basically like a couple of weeks prior, Hilton and Highland had found out who we are. And they kindly told us to switch brokerages, which honestly made sense because I was a little bit more of a loose cannon back in back then. the world wasn't as politically correct in 2015 as it is now. So I just could be a lot edgier with jokes. And I was kind of in the process of establishing what's over the line, what's not,

what's funny, what's not, what's a little bit too edgy, basically. And understandably, they were just like, can you just switch brokerages or can you just get out of here, basically? So that was completely fine. We did. We switched to nest seekers. But I was never generating leads through it because people didn't know who I was. And this is almost back at a time, like, there were DMs and everything, but this is before, I want to say it's even before Instagram stories or people were really familiar with building a network of Instagram followers and agent to agent communication like that.

So this was never the intention. The intention for me with the broke agent was always get away from selling real estate and do this because I actually like doing this. Like I want to build a brand. I'm going to build a following and I'm going to see what sort of information I could give agents to help other agents that were in my position. I never used the social media strategies to use the broke agent that I should have done for my real estate business. If I would have done that, I probably wouldn't be doing a real estate media company. I'd probably be actually just selling real estate, which probably would have been the best move. But here we are, right? A little too late now.

There's no going back. You're doing what you love. Isn't it so great? Because when I shifted from production to AI, like, I realized how much I hated the real. estate is like I really did not enjoy buying and selling houses. So I'm in my happy place now. You're your happy place. We're all doing what we're meant to be doing. Yes, I was meant to make real estate memes from birth. That was the path that God put me on. What a blessing for me. I think if I would have put my full effort into real estate, I wish I did. And there were a couple years where I was doing both. I mean, there was six years where I was doing both, but there were a couple years there where I was like, I actually am a real estate agent, and I'm going to brokers opens every Tuesdays,

and I do know the inventory, and I am confident when I'm saying with other clients, there's a very small window period, but the broke agent kept always pulling me and my attention away from that and kind of, it was always this push-pull. The more real estate stuff I did, the more content I would get. And the more content I would get, the more fun I would have with that and the exploration of where can this go, as opposed to, you know, I'm representing my friend in a condo sale. And every time he calls me, my stomach drops, right? Like, that sucks. This is great.

PTSD. Yeah, exactly. Yeah. So that has a segue to my next question. What? Okay. Realtors struggle with what they should be posting. And like I obviously, I, for my technique, for content creation,

but like this is the big question that everybody is going to want to hear for you. How do you find your inspiration? How do you figure out? How do you create your content? Like, what's your process? My process originally was coming straight from experience, right? So every joke that I came up with was because it was something that I experienced myself. So it all was very natural. Now I'm pulling a lot of experience and content from the actual comments section and from all the agents that I talk to. Because now that I'm out of production, I'm getting fed so much content. And there's so many other agents that are producing funny humor that are collaborating with me on posts or that are becoming these funny characters that it's great to collab with them and kind of use what they're doing to keep posting on the broke agent brand. If you're an agent trying to find your inspiration, you can't find it unless you start doing something, right?

So you can't necessarily just go on Instagram with a plan like, I'm going to be the funny guy or I'm going to be this analytical person reading a script or I'm going to be the house store person. You have to get a ton of at bats before you even figure out what you're actually good at. Are you a better blogger? You know, should you have a really good email newsletter as opposed to posting a ton of like front facing video content? Are you a good podcaster? Are you really good at quick hooks and delivering content? Like, you have to consume a lot of content to get ideas from other agents. And then you have to figure out what is best for me based off of a lot of.

a lot of trial and error. So I know that's kind of like a roundabout answer, not anything specific, but I'll try to come up with something else too. No. It makes sense, though. Like to me, that makes sense. It's, you know, and ultimately, it's kind of like the pathway for the broke agent is what opened for you. Like, that door kept reopening and that became your bigger opportunity, right? So it's like kind of meant to be like that path opened for you, right? You get a feel for it. So, like, I found a, out very quickly that I did not like filming these talking head videos where I would go into a real

state office or I would go into a studio or something. I'd have a camera in my face. I'd have a script. And it's a lot of pressure to produce that sort of content to bulk record and do one of those talking heads like, oh, you're three, you know, hashtag strategies that Instagram agents should use. Like that sort of content to be felt unnatural and suck. But the only reason I figured that out is because I did it a bunch, right? And I really like doing podcasts and I like reacting to people in conversation. So I'm doing what's called frictionless content, which Gary Vaynerchuk always talks about, is creating content in a moment where it's actually enjoyable for you, and it doesn't feel like a huge pain in the ass stress-worthy process. So if it's a huge pain in the ass to go to a

studio and film these videos, or to sit there and try to conjure up content in a 30-minute period, how can you do it on the go? If you're an agent and you're going to see brokers opens, then have someone film you in the car and talking about a neighborhood. you're at an inspection, arrive 20 minutes to the inspection beforehand, talk about what the inspection is about. There's so much content that's handed to real estate agents, doing it in the moment, I think, is the easiest, most frictionless content. That's a way better answer than my first one.

Delete the entire first part that I said. That was powerful. Okay, that was better. See, it takes me a lot of warm up. It takes us all a lot of warm up. Exactly. Do you have a comedy background? I worked at the Laugh Factory Comedy Club right out of college.

But I wasn't doing stand-up. I was running their social media. So that's kind of where all this came from is I was posting on their Facebook, their Instagram, and their Twitter and scheduling out content to try to get more people to attend these sick shows, which were shows where there wasn't a lot of attendance on Tuesdays, Wednesdays, and Thursdays at the Laugh Factory. I always like comedy and have always written funny humor. I had a blog called The Pudgy Caddy, which was a sports blog, and then also a blog

kind of about being like a, you know, a post grad. I went to USC here in Los Angeles. I was talking about like going out life in Los Angeles. So I'd come out with a weekly blog there. But I never did stand up. Or I did once at a club called The Brainwash in San Francisco. It's literally a laundromat. There was like two people.

So I don't even count that. It was a joke. That is amazing. Now, where would you want to be? Like with everything that you've built today, which is super impressive, right? And that's why Carrie and I are both so excited to have you on here. Where do you see yourself like a year from now, five years from now, and ultimately that big, big plan? The big plan is to grow the biggest media company in real estate.

And we're two years into BAM, but we want the biggest YouTube channel. We want the biggest podcast network, which we're getting close to. We want the biggest blog, the most website hits. We want the biggest events. And we really want to differentiate ourselves from these other real estate media companies to legacy media companies. We know how to post social first content. We know how to put the right personalities in place that are actually charismatic and deliver relatable content as opposed to going to a conference and you see these people kind of pontificating

on a panel and that's so unrelatable. And you're like, I'm never going to be this person. Right. Like that's what we want to get away from. And we basically want to, you know, change the industry in the sense that everything, basically from pre-licensing to continuing ed to gnar to everything that is kind of, you know, handed, not handed to agents, but all the institutions and media companies that be, it's such a racket. Like, everything sucks and everything is over expensive and nothing is fun or entertaining.

So we're trying to be the exact opposite of that, where it's leading with enormous value, all of our free content, all of our podcasts, all of our clips, and then bringing these personalities into the forefront of all these really talented real estate agents. Yeah. You have, yeah, go ahead. Part of Bam is a coaching company, correct? Can you talk a little bit about that? And I believe you have a conference, your own conference company as well.

So tell me about that. Yeah, it's not coaching. It's called Bamax. And it's a monthly subscription that we have new courses and trainings every single month, whether it's on Instagram strategy, YouTube strategy, agent tactics, objection handling, lead, follow up. Basically, it's like your all-encompassing platform of how can I learn more about this specific task in real estate or content.

marketing. And we have a new course that comes out every month. It's been live for over a year, just over a year. So we have like, I don't know, 28, 29 courses right now because we've done more than just one course per month. Then we have a biweekly mastermind. And then we have scripts, social templates, video content, and email templates for agents on a weekly basis that they could brand and customize. So it's not coaching. It's just it's a mastermind community and content. It's like you're all in one platform of how do I not feel alone in all of this, right? How do I continue to grow? And if I want to learn a specific task, like, how do I use lead magnets to get more email

subscribers through my Instagram? We have an entire course on that plus the lead magnets. So we're in the process of building out like this enormous bank. We've been live for just over a year. And we're at 2,500 members already. So it's crushing. It's amazing. And what's your take on, like, how are you training?

agents now with the new NARA rules around offering buyer compensation and things like that. I'm not training them at all on that. I never teach anything about real estate sales. It's all about content marketing. So whatever answer I would give you right now would be complete bullshit. Okay. So basically, you're teaching just on content creation, not so much on the training itself of a realtor, but applying it to social media marketing, right? My specific training in the masterminds and with our courses is all content marketing. Yeah, okay. How to use Instagram, how to use Facebook, how to use YouTube.

We have Baron Luzine, who's my partner, who's the number one team in Connecticut. We have Tom Toole who does objection handling. We have Lisa Cheneady, who has a course on lead follow-up, and then we have guests that we bring in our mastermind. Plus, I don't know, six or seven other creators that have course content that are actual agents that talk about the content that you're mentioning. So we've done masterminds in our community about the NAR settlement and what to do with buyer broker agreements and all that. But those are the ones I stay away from because if I did talk about those, I'd just be talking out of my ass. I never, I never, I always talk about it out of my ass, but actually I never talk out of my ass. But so what you've done it, like you've created a company

and you're you're doing the content creation, you're doing the coaching, the training. It is coaching still, like training, subscription, all these programs that people can jump into, right? So how do we serve you. It's basically to promote the like your marketing. Is that is that what would best serve you? Like you specifically? Yes. That's the word. I mean just yeah great. Thank you. I mean yeah promoting bam X is fantastic but honestly just getting more awareness on all of our free content on now bam.com and exposing people to our YouTube channel all of our podcast and then they'll naturally join Bamax just based off of all the free value that we give them. I I care way more about people just viewing our content and going on our now BAM Instagram and seeing the way we

distribute the news and our clips and the way we break down all of this marketing content to people in a really consumable, entertaining way. So, you know, we're only two years in. So we certainly have not touched the entire real estate industry yet. I think we're doing a pretty good job, but I just want people to be aware of BAM, go on the website, read our blogs, join our newsletter, and then you'll see what we're all about. Yeah, and we'll put links to that. I'll tell my assistant. and to make sure that everything is included so that they can find BAM very easily. If I have

a suggestion, I think you should add in some AI training. That's what I was going to say. I knew it was going in this direction. That's important. We utilize AI because of Carrie's influence in our team now of 55

realtors. And I think there's, it's a game changer in terms of where people are going and what's your take on AI? Like how do you think that whole influence things going forward? Like marketing wise and from a production standpoint. Yeah, I mean the way I think about now like just in our Bamax platform, I could see it becoming a total customization of what route you want to take with the content. So if I'm an agent and I join Bamax and we have some sort of AI integration and I say, oh, I want to learn about YouTube. And that that shows them all the

YouTube scripts that we have or shows them all of the YouTube courses or the links to the YouTube mastermind. It basically feeds them the exact content of what they're looking for. That's how I see it with the MX. You know what? I could build that for you because I'm building it for EXP. It's just like, can you build it for free?

Possibly. We could talk. But yeah. I love to do though. Honestly, Eric, like this is like my passion project. It's just making life easier and everything more accessible for everybody. I feel like a big problem with education in the real estate industry is the navigation of it.

Especially with the XP, I told how to office. I'm like, guys, there is so much training. It's so intimidating for agents to come in. And if they take the wrong thing that doesn't apply to them, they're gone. So for an agent retention perspective, like having a bot that asks them about their business and where they're at and recommends would be really important. So we should talk about that. And I'd want that for our front-facing content, too, down the road.

Because you go on Bamax, you pull up our library, you're overwhelmed. Like, we know this is a problem because there's so much content. And a lot of people say a lot of feedback because I don't even know where to start, right? So this would be perfect for that. And then our now Bam content or our email content or our podcast is customizing some sort of experience where I only want, you know, the marketing portion. Like I understand the agent tactics. Give me the marketing portion. All I want is marketing from BAM. And that's the email that you get. That's the blog content you see. Those are the podcast that you see. That would be great.

Yeah. Well, we'll have to talk about that for sure. So it's really nice to hear that BAM is on top of AI and values AI for the future of our industry. Yeah. Yeah. And our video editors use it, right? Like, I am not as well integrated into it. I use chat GPT occasionally to help brainstorm content ideas and to help format tweets, but the very, very basic level, I know I haven't even come close to tapping into what it could do for me. And that's just complete laziness, I would say, on my part, honestly, or the fact that I'm just, I'm busy distributing all this content so much that I can't even think like, oh my God, now I have to learn this thing. And truthfully, in the real estate industry, the way I've seen it taught and I haven't seen you, but I've seen

I've seen so much AI taught that it's it's so hard to grasp like a lot of people kind of sit there and their eyes glaze over and they're like well I don't know if I'm ever going to use these systems oh you've never seen me that I think they will no I haven't I haven't and that's my fault and that's the reason Carrie's spoken and then and on these big international stages of Lisbon coming up is because of the way she delivers the content so I think Carrie is an interesting brain and that she problems solves just the way that she just talked about like taking all of that massive amount of content that we have within EXP for training and ESP university and being able to literally like for you create almost like guided pathways that are that are tailored to that individual. So like you said, like the marketing or production side or just learning YouTube or whatever it is, it could literally be streamlined using AI. And then that overwhelm that you talk about with like, oh, my gosh, so I have to learn this. No, you don't. No, you don't. You just need Carrie. And then she solves

all the models for you. Like, she's solved them for me. Well, that would be great. Carrey's the ultimate solution. I don't think every agent will have that access, though. I also think that agents are so behind, like the real estate industry is always five or ten years behind every single other industry, not every single other one, but in terms of social media, content marketing, AI, computation, like all of that. I remember going to an MN conference in 2016. And people were just learning how to set up their Instagrams, right? Like this is now they're finally starting, because the average age of realtors, 55 still, I think.

So it's just, you know, it's an older generation that is more resistant, of course, to technological changes. Obviously, there's a huge new wave of agents, the COVID agents, the ones that are licensed 2020 to 2022. So it has skewed a little bit younger recently and especially the interest of our content skews younger. But I think agents that use AI efficiently are, are obviously going to be 10 steps ahead of anybody who doesn't.

Yeah. So they're the AI. I got around some AI answers there. There we go. This is the biggest thing that, like, you talked about laziness. It's not laziness that it's why you're avoiding it. It's because there's not a lot of valuable training and, you know,

education out there around it. So it's going to be really time consuming to learn it. That's the thing. And like, I feel like most agents have this misconception. that AI is a tech skill. You don't need to be techie whatsoever. The people building the AI are using technological skills.

However, we're using no code AI. This is not tech. This is communication. And if you're a realtor that doesn't understand the art of communication, we have a whole other thing to talk about. Like, we have bigger problems because this is a relationship based industry, right? And it's literally just

the art of being able to express to AI exactly what you want in the perfect way being as direct as possible as thorough and detailed as possible. And that is literally all there is to it, you guys. That's all there is to it.

I'm sold. So easy. Integrate me. So what would your advice be for like it's a new realtor? They want to get going, how could they use your program or what would your suggestions be for them to get started, right, in real estate and actually get into production?

In real estate in general or through social media? Through social media. Yeah, through social media and all your marketing. Yeah, I think through social, you have to consume a lot of content before you can even figure out what sort of route you want to go with it. So a lot of agents will just publish stuff and not even look at what sort of content. is trending or how the content should be published. They're still posting five minute long horizontal listing videos to Instagram when that is not what actually performs well.

So if I was a new agent, I would follow now bam. I would follow all the real estate news sources. I would follow local agents in their market. I would follow agents with larger followings that are crushing it nationwide and kind of observe the sort of content that they're posting. And then think to yourself, oh, that's a video style that I like doing. I could see myself, you know, kind of ripping off and duplicating, which is the method that a lot of people should do at first. But you do have to consume to get inspiration. And then, of course, whatever's coming up, like all these questions you get from your clients nonstop, this is the sort of stuff that works as hooks for videos or works for the content

creation process. If you get 10 clients asking you the same question, it's probably something you should make a video about or that's probably something that you should craft an email on. And then basically figuring out the balance of promoting your real estate content with personality and your hobbies and kind of finding like what it is that works for you on social. And you'll find out right away because you should be looking at your engagement and your insights and auditing your content. A lot of agents kind of just post and ghost and just publish something and then they don't really see, is this actually converting?

Are people watching this? They never switch up their styles. There's no variety in the content. And then they just kind of, they've been told by so many people, I got to post on social media once a week or every single day, whatever it is. So they publish some template and then they're off. They don't realize that that's doing absolutely nothing for them. So where should they be posting? So obviously they're consuming content. They're coming up with their own style. But where and how often should they be posting that content from your perspective

to build their brand and become recognized? Yeah, it's important to be omnipresent. But I think you got to figure out which route again. I know I'm kind of being vague with this, but if like YouTube right now is the number one place where leads actually convert, if you talk to an agent with a YouTube channel and say they have 500 subscribers, 1,000 subscribers, that's going to convert so much more business than someone with an Instagram following with 50,000 followers or 100,000 followers. Because when you're watching long form content, you become, people start to trust you. People start to understand your personality.

They start to, you know, kind of understand your journey. And they've probably watched five to ten videos of you explaining the market and going through your listings and talking about local neighborhoods. And they're kind of with you on that journey. So when you do the call to action, a YouTube video for a buyer consultation or a listing appointment or whatever, that converts so much more than the short form Instagram. Instagram's kind of to show your awareness, right? To get in front of people and kind of keep putting those digital real estate signs in

people's heads where they are on that, you know, journey where they might buy or sell something in five or six years, they see you pop up every single day. They're like, oh, I see Jennifer. Like I just saw her Instagram story. I'm not even thinking about buying a home, but I just saw this walkthrough that she did. And it's just like, you know, that advertising that's engraved in your head. So Instagram, YouTube, Facebook, of course, still because, you know, that's where a lot of the buyers are, the older generation. So don't sleep on Facebook. And Facebook reels still have a great virality about them to be pushing the algorithm. I think TikTok is more skewed for the younger generation. It might get banned. Instagram is just like so much more versatile because of DMs and stories and

your ability to use minichat and chat bots and the different types of variety from photos to carousels to lives to collab posts. It's really the perfect platform for real estate. So I would say Instagram, YouTube, and then having a newsletter because you actually own the newsletter. You don't have to deal with any of these algorithms. You own that data. You own that list. It gets delivered whenever you actually press send, unlike Instagram that only shows your audience to, for your content to, you know, less than 10% of your audience. So showing up in those people's inboxes once a week, once every two weeks is good, too.

That was a long answer. I just went down some blackout dialogue tree right there. I don't even know if anything I said made sense. And it made complete sense. Did it make sense? I feel like I just, I can't even tell you what I just said. It was amazing. It's like I've said that so many times that it just literally came out of my mouth.

So I'm just going to say one last thing for that because you've got a lot of newer realtors that are watching both of you right now. So what is, so they would do that. Now, is there like a recommendation, let's say they're going to post some YouTube long form content and they're new. what are maybe a couple of topics that they should be posting on? I know you said what's trending, right? But what would your recommendation be right now? Before they go to BAM and start following and consuming all your content, what are a couple of things that they could get started with?

Yeah, these are three YouTube channels to go to right now and just literally rip off all of these titles and use them in your local market. Go to Ken Pozac on Orlando. He's the YouTube goat. go to Dan Parker in San Diego, go to Tom Story, Canadian, Toronto Real Estate Market, and then go to Jeremy Knight and Austin. Those are four YouTube channels that you should check out right now. And you can basically, all of their YouTube titles are similar because they're all about

their local market, you know, five reasons you should move to Austin, five reasons you shouldn't move to Austin, the best five agents or the best five restaurants in this neighborhood, why this neighborhood is blowing up, why this neighborhood is not. Like, there's so many different titles that I can't think of right now, of course. but just go to these channels and do what they're doing, basically. Yes. And that's going to give you the inspiration. You know what?

I actually created an AI workflow that rips on viral content from either TikTok or YouTube. So that is amazing. You should be ripping off content. Rip up with working, right? And then content. And I'll give you my hack for getting AI to do it for you. And that's how you're going to start. I think that's brilliant.

I mean, you could literally chat, GPT, you know, what are 10 YouTube title ideas for a local realtor in Austin with a price point of 500,000 to 750,000? The YouTube audience does skew 70 to 80 percent more buyers, just so everybody knows, because it's buyers that are actually searching on Google and YouTube about these areas. So that's just something to note. When COVID first started, we were looking at meetings in Las Vegas, we're like, we're out of here, leaving Toronto, Canada.

And I was literally watching a guy on YouTube. Like to the point of like I'm watching him go in restaurants and eat, you know, like it was a realtor in Vegas. Like watching tours and then you get sucked in and then you start watching him open boxes and go into restaurants. So you're 100% of. Exactly. There's a guy named Tracerano in San Antonio who's got a great method too where he talks about, you know, some local restaurant that pops up in San Antonio. And he's always about proximity. So he's not necessarily going to promote the listing in the video, but he's going to say, hey, this local restaurant just opened up.

here's what's awesome about it. Here's what it's near. By the way, I have a listing right down the street or I sold a house right down the street that sold for 1.5, 200,000 overask. So you're kind of dropping in these little hints as the tour guide to that town. So it's not always like, here's my listing, here's my listing, here's my listing, it's here's about this area. Let me show you this neighborhood. Let me show you what's great about it. By the way, here are the listings that I've had in this area. Or here's a deal, you know, here's a park where, you know, I take my kids and, you know, one of my client takes their kids there, and that's how I met this person. Like, all of these kind of sort of, like, proximity content is really good.

And what advice would you have just one last one? What advice would you have for realtors that are kind of afraid to get going and put themselves on video and on social media, right? Because that's a big challenge. I think the easiest route is the green screen videos on Instagram and TikTok because you're not in a studio. you don't have the pressure of somebody else filming you, and you could basically read the article as a script,

and it's trend jacking content, right? So if you're doing an article about the NAR settlement, or you're doing an article, a local article about some local development or a sports team or something like that, it's a topic that you know, and it doesn't feel as weird, it's just flipping the camera around and talking to it. It's actually kind of reading the article from the green screen.

And then the editing in the green screen feature is so seamless and easy. I think that's kind of what makes the most, natural content for someone who's just starting out and for someone who makes a ton of content. The green screen content right now by far gets the most engagement out of anything that we post. And when you say green screen, how do they find the green screen for someone who's totally new to this? Yeah, you have to go on the filter section on TikTok or Instagram. It's just a, it's a feature.

So it's a filter, you know, just like you would do any sort of filter. You can search green screen. It pops up and you can basically screenshot an article, InstaCist, it and position it behind you, where you could kind of point at it like this and talk about the different points of the article and highlight different points. And it's really good to have movement in a video where you're not just talking about the headline, but then it switches to something that's, you know, a paragraph down or something. And you're highlighting that and showing the movement to keep people's eyes and attention throughout the video.

So will you be speaking at Carrie's Amazing AI Conference here in Niagara? I won't. No. You won't. I appreciate. I guess the question is, what would it take to get you here? $40,000. I just said everything right now. What else could I possibly say?

I got nothing left. I feel like there's so much. I've said everything. I've said everything on so many podcasts and so much content. I'm done. I think I'm done talking at conferences. A whole bunch of subscriptions. Like we got you a whole bunch of clients.

That would be nice. Clients that if we got them for you, you would come up. Yeah, if you got me 100 Bam-X subscriptions, I will fly to Niagara tomorrow and be there for the next month. Okay, so Kerry, we're going to talk after. This is our objective, is hit 100. I'll give you guys a discount code. And if you can somehow get 100 Bam-X subscriptions, I will, I'll MC see the event, I'll dress as a clown, I'll dress as whatever you guys want. It's on now.

You don't know what you sign. You don't know what you sign. She's going to have some AI bot make a bunch of fake accounts and sign up and then cancel after like two seconds. Yeah, we're absolutely on that. So thank you. I always love a big goal. That's amazing. That would be fantastic.

Hey, if you could pull it off, I'm telling you, I'll be there. So what's your big goal? Like, what's that big goal even for the rest of the year, Eric? Like in life? Yeah, let's do in life. That's what we're fun. Because I already said the big media company. I mean, I want to own a sports team.

I care about sports one or anything else. Which sports team? The Yankees and baseball, U of A basketball, because I'm from Tucson, USC college football. I like the sons because I'm from Arizona. Those are my four teams. Yankees baseball, I mean, that's what's going on right now, but USC Yankees and USC football. Okay, busy. But I can't own a college team.

And I can't own the Yankees. So I don't know, but that would be actually, you know what? That wouldn't even do. I don't want to own the team. I just want to have a private jet where I could travel to whatever game I went, whatever I want. That's really what I want. I like that goal. I don't want to do any of the work.

Like honestly, I don't want to do. There isn't like a big thing that I want to do. I don't even want to do this. I don't want to do a real estate media company. I just want someone to hand me $500 million to find that. If that's the truth. But even that. But the truth.

Can you organize that, Gary? We can work on it. But if someone handed you $500 million, like, because really the dopamine that your brain gets and gives you that big payoff is actually in the journey, not the destination. So once you get that big thing, dopamine drops, right? No, no, it doesn't. I'm not going to act like I'm some influence or some business guy that gets off on losing. Like Gary Viz, I was like, oh, I love the losses.

I love working so hard. I don't. I don't. Straight up. What do you do in your time where you're not doing this? What else do you do? I golf. I work out. I lay out in the sun. I go to the beach. I watch movies. TV. I have a wife. He has a dog. I walk my golden doodle. Oh, you would doodle? I have a poodle. He's dead on the couch right now. He's just sleeping. Was he at the dog? How old is he? Miles. Miles. Miles.

There is. All right. He's like, 100-subs from here, he's, he's seven. Yeah, he looks super cool.

My poodle's standing right here. He'd like to meet your doodle. Oh, nice. Yeah, my, Miles, he's sleeping. He doesn't want to meet your poodle. No, but he would.

Can he know what that by the end? Oh, I love them. It's so good. I love him. So basically, yeah, so it sounds like you're just enjoying. Like you love enjoying life. You enjoy spending time with your wife, your dog. So what's your favorite show on right now on

Netflix? Like what's been something you've seen that you're like, wow, this is awesome? I'm watching Shogun right now, which is okay. It's kind of like a Japanese Game of Thrones. Okay. I really like sci-fi. I like Game of Thrones. I like Lord of the Rings, that sort of thing, kind of a nerdy side. I love sports. I watch sports. It's the NBA playoffs. It's the NHL playoffs right now, so I'll have a game on. I honestly do like the journey of everything that I'm doing. I was kind of just, I was joking. I do like the day-to-day grind of getting emails, getting engagement, seeing the way people react to content, seeing, you know, how many people we could get to sign up to Ban Max, how many people's, you know, not lives that were changing, but just improving

agents' businesses and giving them some sort of, some sort of, you know, different avenue to consume content, like really creating the media company that I wanted when I was an agent. Like if I had BAM when I was an agent, I would still be an agent. It wouldn't be BAM. Right. So that's that's kind of what we're trying to do is focus on those agents that now have this outlet of free content where they don't have to go through 15 different paywalls and go to a boring conference. Like this is, I like doing it. I just had to reverse everything.

Like we have 55 realtors. We're, you know, like, we're high performing. But the one thing, and we've done. a lot of it belly to belly in a traditional ways. So that's where I feel we're missing. Like we've got the AI tech side down now with Carrie, but I feel like our team and so many other agents that I know that are really high producers are missing this piece, right?

Could be elevating their business to another level when they buy one of those 100 subscriptions that we're going to sell. That are going to get in their team. That's awesome. it and I'm running. I'll see you in September. I'll see you in September. What's the date of this Niagara Conference? Did he take, Kerry? Make sure he blocks it off. 26 and 27th. We're doing a day and a half. Of September. Yeah. We have some big people coming in to speak at that event. It's going to be great. I wouldn't be surprised if Jennifer literally has her entire team by the 100

subscriptions because how many agents are you right now? You're close to 100. That's why I'm laughing. I'm like, this is going to happen. Jennifer, we'll do a big, we'll do a big team discount for you. I'll show you the back end of this afterwards. We'll do a big team discount for you. If we can get 100, I will fly up to Niagara. That's amazing. Is it going to be cold in September there? No, it's actually warm and lovely. Yeah. Okay. That's how you beautiful. One fine question. Not a big fan of the cold. Yes. Okay, so you have a podcast. If you could have anybody on your podcast, who is your dream guest? That's a great question. It is a good question. A question that I've been asked that I've given just the default Gary V is an answer just because I feel like he's perfect for our audience. Because now I have a real estate marketing podcast. It's called The Walkthrough. So he would be perfect for that. But that's just such a cop out to say him. It's a real estate. It's an audience of real estate agents. So it'd have to be someone with some sort of business or marketing influence.

You're shaking your head, Jennifer, no? What's that? Let's say it's not. I would say like open it up. Like is it a thought. leader. Is it a... I hate thought leaders. I think maybe Shane Gillis. There you go. The comedian, I think Shane Gillis would be great. I think he'd be a great time. There we go. Amazing. Good answer. Eric, thank you so much for coming on. I hope you had fun. And we're going to do some great things together. And I really appreciate you. So thank you for joining us. Thanks for having me on. Thanks for being an OG follower. I hope you stick around for the next 15 years.

If I'm still doing this memes in the next 15 years, then we got a problem. Thank you so much, Eric. It's so amazing to see you as always Carrie. Okay. Thank you, Jennifer.