KGCI: Real Estate on Air - How To Sell 75+ Homes Using Social Media

Episode Date: June 27, 2025

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Transcript
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Starting point is 00:00:00 Welcome to another episode of Real Estate Fight Club. What's up, Jay Mert? Hey, Monica. I am pumped for our guest today. Oh, you shouldn't be because you get down like a Led Zeppelin, baby. Kara is my spirit agent from down south. Down under. No, that's Australia.
Starting point is 00:00:23 That's Australia. Yeah, yeah, yeah. All right, guys, thanks for tuning in to another episode. We love, love, love our listeners. Thanks for always being here, and I think you're in for a big treat today. Today, Jen and I and I are very special heavy hitter guests. Kara and I are going to fight Jen, I'm pretty sure. Yeah.
Starting point is 00:00:43 About this question, how do you sell more than 75 homes a year in your second year of real estate only using social media? No paid ads, no nothing, just social media. she's not some sort of trained wizard or media agency guru. She's not particularly savvy and some sort of creative a tool. She's just an incredible agent, incredible lady. Welcome, Kara Newton. Yay, Kara.
Starting point is 00:01:16 Thank you guys so much. Yeah, thanks for being on. Now, don't get it twisted, though, Monica. Kara is a hustler. I understand. She's probably got a little Mert in her, but she's still team Monica. She's a boss. A boss in pink.
Starting point is 00:01:29 So her team is called TKB Realty Group, which is taking care of, taking care of business. Yeah. I love it. Yeah. Pretty clever. So Kara, on your end, the triad there in North Carolina, tell us about your journey, because you've only been a real estate agent for three years and you are killing it. Yes.
Starting point is 00:01:51 So thank you guys for having me on. I started out my license officially in May of 2019. seen and how it happened. I had about three people over the last three years tried to tell me to get in real estate before I got into it. And I was just like, no, don't need it. And the guy was like, I know someone who is in it
Starting point is 00:02:06 and has no personality, kills it six figures a year and you would do great with your personality. I was like, nope, I'm good. I'm selling makeup at this time. And finally, I actually went for a really rough patch in my life. And I'm sitting on my couch and I received a text on my phone. And it said, I'm going to do real estate.
Starting point is 00:02:21 And I think you should do it with me to be really great at it. School starts March 14th. And this is March 7th. So long summer short, I jumped in, didn't tell anybody I was going to do it because I was terrified of failing. Put it on a credit card, actually, my classes. And finally, it did it, failed a class the first time. So you do not have to be fantastic at testing. I'm horrible at testing.
Starting point is 00:02:42 Oh, good. But failed it where I could still take it without having to take the 75 hour course again. But I had a reshot at it. I barely passed it by like three points. Went and took the national estate, fell the state. So I actually fell two times. So don't let that stand in your way for sure. And signed with a firm.
Starting point is 00:03:00 And within my first six months, I sold 10 homes. And then my next year, it sold 60. And then my second year, I sold 79 plus, I think, five out going referrals. And this year, I'm on track to probably do somewhere between 80, 80 and 90. That's amazing. How do you, I mean, your social media feed is like on point. But it's not, like Monica was saying, it's not like it's really curated. but it's intentional, right?
Starting point is 00:03:27 Tell us a little bit more about that. So I am very strategic with every post that I make. That's on my Facebook wall. Now, if you go to my stories, that's just a little bit different. That's just like whatever you catch me doing through the day. Like this morning, I went to the gym. I was like, rise and grind.
Starting point is 00:03:42 I was at the gym at 6.47 a.m. So I post a picture. When I leave the gym, I post a picture. I got home, made myself like an omelet, some fruit, post a picture, feeling myself up. And like in my little story, it said, fueling myself up to wash my hair extensions today
Starting point is 00:03:54 because it takes a lot to try these things. It's just being like real. Like real. And then usually as I'm walking out my door, I will share like a rundown, like, good morning. This is what I've got on my agenda today. And then just throughout the whole day,
Starting point is 00:04:09 I like share a little bit about my life and what I eat. People are obsessed with what I eat because I like to eat clean. And just gives them ideas. Someone messaged me the other day. And she's like, great ideas like new food I can eat by what you post. And like Daria, it's a local little like fast food. chain, I'll go and just get grilled chicken. No one knew that you could just go there and get grilled
Starting point is 00:04:27 chicken. And so it's just like little things like that, just sharing whatever I do that on my wall, on my actual Facebook wall, it's very different. I'm very strategic on what I post. I share like a lot about my life. So like everyone knows that I have three kids. They know that Lash, like my son is a wrestler. They know one of my daughters plays volleyball. They know I love everything pink, if you can't tell. Got it by the dresser in the back. Yep. Everything's peak cup. To the point, my lockboxes are pink.
Starting point is 00:05:01 It's like everybody knows that I'm pink. I have Pete Park. It's a rolling billboard. So it's just really just dialing into that. Everyone on my social media knows I love Marshalls. So sometimes I'll go to Marshalls and I'll post or like today. I could do like an outfit of the day. I get really high traffic the most.
Starting point is 00:05:20 Like I think everything that I'm wearing is from Marshalls. except my earrings. And so it's just really just people want to know who you are without trying to sell to them. So I never, I really never sell, although I'm really good at selling myself, but through an authentic, organic way. What is your case, like, do you have a certain number of stories that you're making sure that you hit every day or it's just like, whatever? I do. I try to do between eight and 12 stories a day. Sometimes there's 16, sometimes there's 20. It depends. but normally I try to never let a day go by without the date. And it doesn't matter.
Starting point is 00:05:56 Like, I never take a day off. So it doesn't matter if I'm on vacation or whatever. I just, my stories just might shift a little bit. So, like, I'm leaving to go to Florida on Sunday. So, like,
Starting point is 00:06:05 my stories will be kind of like at the airport. Getting ready. My friend, going to Florida. Like, but I'm always still showing up. It's a consistent, like,
Starting point is 00:06:15 I'm very, very consistent. And when I was in my makeup business, I was actually known as a consistent. at Sea Queen. That's what they call. See, this is where we get along, Kara. Well, this is the answer to all things right here. It is. So it's, you're generating, like, you're getting leased in that because you are purposeful, you are consistent. And you're saying those stories, how did you come up with eight to 12? Was that just random and it's been
Starting point is 00:06:38 working or like? It's just been working. That's just kind of what I've, I have disowned through my day on average. That's what it averages out to is eight to 12. And so I always try. Like in OKC, I was like, goodness, I've only done three stories today. What's wrong? with me. But normally I do, and I will tell you if I slack, there was a couple days I was just going through a really rough time of my life and I didn't post. I had some people message me and be like, hey, are you okay? Like, I haven't seen you post anything.
Starting point is 00:07:04 So people, they like know to expect like what's Kara doing today. And in my office, I have, it's me. And then there's a cell phone store next door. And just this week, a lady came by and tapped on the door and I knew her from a previous business. And she goes, and I wrote it down somewhere. and she was like, I can't get on Facebook without seeing you. And she's like, and there she goes again.
Starting point is 00:07:25 Like, so that tells you like she made a stop like in my office. That's awesome. Would you ever, oh, sorry, Monica. What about the real estate aspect? I'm sure you're peppering that in. What is the ratio of that? And what are your, what is your intention around informing or educating or contributing in a real estate fact from a real estate standpoint?
Starting point is 00:07:47 So how I'll run my social media? You should, I used to teach. teach on this when I was in the make-it-business, you should have five topics that you surround your life with. And so for me, it's family, it's real estate, it's gym, it's marshals, and it's like inspiration. And pink? Pink's not a topic? Well, because pink is like everything. So it's like everything. Everything I buy is pink and real estate's pink and everything's pink. So pink is definitely in there, but you should have at least five. Now, I probably have six or seven. So all of my posts that I make have to circle around those five to six or seven topics.
Starting point is 00:08:24 Because otherwise your feed is just like a Hot Mest Express. And so like I've dialed in it so much. I referenced my makeup company a lot because I really grew through that. But we did this little sheet where they had us go and like write down like five things about our brand. And then it went around the room. It hits someone and she literally wrote on it. I know exactly who this is. This is carotoo a tee.
Starting point is 00:08:47 And so she knew me. through Facebook. And so she... Wow. That's awesome. So I feel like I see a lot of agents, they'll just throw like, it's like a just, I don't even know, it's like chaos. And so if, are you attacking me, Kara? I feel like you are. Yes, she might have been reviewing our, our Facebook pages. Sorry. But I used to teach social media like, because not that I know anything about, but it's just because I learned what worked. And so I would just teach what was working for me. everything on my, if you go to my Facebook right now, everything that I have shared will circle around those. And so when you say like real estate, so like the other night, I think it was what
Starting point is 00:09:28 maybe last night, I did this crazy video of me dancing. And I did this little dance and I was like, you know, because I put two under contract that day. And then for instance, every once in a while, I'll do a recap of like my numbers because it's important. If you want people to hire you, You have to show them that you're capable of doing the job. So no one needs to know that I'm like a top producer in my area. They don't need to know I'm a top 1% agent. But why do I share it is because people don't know it unless I give them the perspective to know it. People can only know what you tell them and what you show them.
Starting point is 00:10:03 Right. So I'll actually try to actually show them. Like here's the like screenshot out of 500, about a 5,000 agents last year. I was number 50 or 52, but that was including all the teams. I was a solo agent. You take the teams out. I think I was a top five. So I try to show it.
Starting point is 00:10:19 Always, right? So what were you doing when you didn't have that to hang on? So what I would do in this, I teach this a lot to new agents, is showing people what you're doing, going out and showing home. So when I'm getting ready to leave my first six months, I would go to my office and I would sit there. And then I'd be like, oh, we'd go out to do a showing. And I would do a story before I'd left to go do my showing.
Starting point is 00:10:41 Then when I would get there, I would take another little video, walking up steps, like, oh, I'm going to do this showing. And then I would find something in the house that was kind of cool. And I might share that. Or sometimes I would take it like showing find a day. And I would post it on my like wall. And then I would be like, oh, I'm showing three houses today. So grateful for business.
Starting point is 00:11:01 If you're looking to buy or sell, you know, always hit me up. So that's what I did when I was first in it. And this is where some people in this market's a little different. But I tell them, you can still do this. If there's a house that's been sitting for 30 days, call that agent and say, hey, I'm looking to build my social feed to really just share with, like, what I do. Would you be okay if I go to your listing that's been on the market for 30 days and do like a video tour? Yeah, great idea.
Starting point is 00:11:24 If it's been on the market for 30 days, like, I don't care. Like, you share whatever I. I want you to. There's agents. Right. Like, for instance, there is an agency in our town here and they put on all their stuff. You're not welcome to share any photos on your social media. So I don't share their stuff.
Starting point is 00:11:41 It's in the agent-only remark. and they will call you or they'll turn you in. And so like I'm just to operate that way. I feel like that that's a scarcity mindset. And I operate in an abundant mindset. If I can help an agent unlock a key to being successful by sharing on the social media and bringing a buyer and then getting their first or even their 10th deal, I don't need, or a hundredth deal.
Starting point is 00:11:59 Like, why not like work together? And so that's how I operate. That's what I did when I first started. It would just share like everything I was doing. I would share it all. And then if I, the first one of under contract, I posted about it. I went to the inspection. I posted about it.
Starting point is 00:12:14 It's just people want to know that you're actually working hard for your clients. What if you're not doing anything, Kara? You have no clients, no leads. Get busy. Go do something. It might put you on blast and like, you're like, oh, how can I get leads? But you were talking about, okay, so on your stories, you do the six to eight stories per day. That makes sense, right?
Starting point is 00:12:34 Share everything that you're doing. Personal business around the five topics that you like and enjoy. But then in the feed, you said you're more. purposeful about the feed and they cover the five topics but like what is the frequency of that or the cadence of that like how many that i post per day yeah or like however you do it what is your thought about the different pillars or you know is there any planning to that or is it just you've got it's such down to a science it's just kind of coming now it is it is a science rate everywhere i'm at i'm looking for an opportunity of what can i post and sometimes i'll capture it and then i'll hold it so
Starting point is 00:13:11 like today I came across something that I had shared like in 2019. And so I was like, oh, yeah, that's a really good one. And like, okay, today I'm going to capture a photo that I can correlate with that. And so for me, on my wall, I probably post two to five times a day. It just depends on like what the day is holding for me. I love to inspire people. So usually like if I'm listening to like in the morning, I am affirmations or a podcast of whatever mindset, whatever. Did you say real estate fight club podcast?
Starting point is 00:13:38 Fight Club podcast? Yeah. Fight Club. I did tell somebody about it. And so you should have got a new subscriber. Yeah.
Starting point is 00:13:45 But yeah. So that's, I try to do something inspirational most days. And then usually I'll do something with real estate. And then I try to do something with my family.
Starting point is 00:13:55 Like I tend to spend a lot of time with my kids. So like I went to OKC and then that night I got home. I did not arrive to 11 p.m. I went straight from the airport and met them at our local diner. And so of course I took a picture like,
Starting point is 00:14:08 hey, I'm hanging out with my kid, just got in from the airport, but I'm so excited to see my kids. Like, people love to see, like, see that kind of stuff. And when you can connect with them through those pieces, when they're looking for an agent, who are they going to call? They're going to call somebody where they feel that they have a connection with. It's really well. You've created a reality TV show in still shots and short videos. And you know what?
Starting point is 00:14:35 The Kardashian of real estate, basically. Like, here's what I'm eating. Yeah. Less drama. That was actually going to be my question. It's a very critical question about real estate. But what reality show would you be on if you had to be on one? So this is going to sound crazy.
Starting point is 00:14:54 I don't watch hardly any TV. That's okay. Good for you. I don't either. I don't watch it. I will tell you, I started watching selling sunset and I think I got about 15 minutes in it and turn off. And it's not. And maybe I should have got let myself get into it a little bit deeper, but it just seemed like a lot of drama. And I'm like, this is not real estate. But I just don't watch TV. And that started when I got into network marketing, I took the TV time and flipped it to personal growth into books. And so I realized, and that's one of the things you'd ask about the principles of business. I get asked, you know, all the time, like, what do you do? Well, I do personal growth. So like my morning routine now is I get up and I listen to why I'm,
Starting point is 00:15:37 getting ready, 20 minutes of I am affirmations or a mindset, some type of mindset podcast. And then through the day, if I'm going to go on a trip, I will turn on just, it might be a real estate podcast. It might be a sermon from Stephen Fertick. I don't know what it is. Usually I try to use that as like a rolling university to learn. And then at night, I've just started this and it's been crazy. I go to sleep to meditation, guided meditation. And whatever I'm feeling that day, because there's all different types. And so I think that, like, I know that that's a lot of reason like where I'm at my journey. You know, I've read so many books and done lots of mindset work. And so when you do all that work, it's going to help evolve your business because when
Starting point is 00:16:16 you grow yourself, it grows everything. Yeah. Well, what are you reading now or what's one of your favorite books? So one of my absolute favorites. I'm actually reading it for the second time is the gap in the game. Yeah. Oh, yeah. That's a good one. That's a good one. I've read it. Yeah. And then who, who not how. I'm in the, I like in the middle of that one. And so those are probably, that's a good one for you, Kara, as your grow. Yes. Who not how. It's been pretty mind-the-one. I think I'm halfway through it. So yeah, so that's, those are the books. But if you go to my house, like, you're going to see all kinds of books. Yeah, there's awesome. Tons of books. How do you organize your database or human base, probably, you would refer to it more as what does that look like? Where
Starting point is 00:16:56 is it? How often do you talk to them? What other tools are you using to talk to them besides social media. Oh, so this is a where it's a very vulnerable question. So, you know, I hired a coach about three months ago, and I'm a firm believer of coaching. I had coaching with a network marketing. But we just recently got a CRM. So everything has just been right here. And then through social media.
Starting point is 00:17:17 And now I'm touching them every, like, if they're year anniversary or whatever, I'm starting to touch them. And then now we're adding in since I actually have an admin now, we're adding in client events, on Christmas mini photos, like little things like that. we're just now starting to add in. But beforehand, it's honestly just been me just, like, running. I'm just rolling.
Starting point is 00:17:35 I mean, I had 19 pending with, 17 pending with no admin, no TC. So now we're getting a little bit more. You can breathe. You can breathe. And it's helping a lot. It's always, honestly, it's just been in my brain. And I'm trying to get it out for my coach because it needs to get out of here.
Starting point is 00:17:53 So it can, you know, someone else can, well, tomorrow it's there. Right. And Monica, that's actually. how Karen and I met because we have John Kitchens, who's one of our partners, is also both of our coaches. And so we met in Oklahoma City. Hey, John. Hey, John. Hey, yeah. Oh, yeah. That, yes, he'll, he'll change your thinking on a few things or help you navigate a mindset shift every once in a while, huh? He will. Yes. Yep. But going back to, you know, agents building their brand through social
Starting point is 00:18:26 media, I think it's just really important to really just more just dial into who you are as a person and let people see it. And I think it's what people are afraid of. And I just, they're all. Like last night, the first time, you know, I bought my first home six months, six weeks ago, you know, with their separation and finally bought my first home. Yeah. And finally shared it and shared a little bit about the story of it in like a positive way. And so, you know, people, people love that. Like, they just love to hear people's stories. And that's how I feel like that that's where I get a lot of business. and then my marketing. There's no one in this area that's dial-in to marketing like I do. And I do like the H-G-D-H-G-T-D-Style-Style videos and do the walk-through with the properties. And I'll be honest, I think, again, it goes back to a scarcity mindset. I'm not afraid to spend money to make money.
Starting point is 00:19:13 And most of these agents want to go grab a sign and put it in the yard and just hope to get a paycheck. And I just operate differently. I'll drop $500 to get my photos or $1,000 to get my photos and videos. When a lot of people are like, well, I'll just take it. cell phone photos, you know? And so I think, I think it's like, my thing was in the last two years, I didn't need to do any of that marketing. The house was going to sell regardless. But now the market, you know, it's a little bit different. And so those people that saw me do it when I didn't have to do it, they're going to be like, she created a standard. So I'm going to do it. I did it when I didn't
Starting point is 00:19:45 have to do it. And I'm going to do it even, I'm going to always do it. I'm not going to be like the other agents to stop doing really anything, just throw it on social media with crappy cell phone photos. And then now they realize, oh, got to change it. Well, I'm ahead of the game now. Those are your standards. You created standards, and that's going to help you build referrals as well. Because that's the foundation, and it's there no matter what. And people know that about you now. Referral business is really picking up.
Starting point is 00:20:09 I'm putting two listings on the market next week. And it's from. Well, just wait until like, until you have repeat customers. You're still a new baby. Yeah. Yeah, that's right. Well, and I think what I like about you, Kara, is you made it really easy, right? Like social media can be very overwhelming.
Starting point is 00:20:25 You've got to do five million things. and you're like, no, do two things. Posting your stories six to eight times a day. Post in your feed two to five times a day. Curated around you and that's it, whatever your topics are. And like for now, that's it. Yeah. Yeah.
Starting point is 00:20:41 And I'll tell you. Go ahead. Well, I was just going to say it's also you found a balance of vulnerability without it being negative in some way. That's what I'm also worried about the word. If that's the right word. So help me with that a little bit. But that vulnerability is, I think, what a lot of agents are afraid of.
Starting point is 00:21:00 They think their Facebook post has to be this perfect vision board of the amazing business they have and the amazing life they have. And that's just not relatable. So therefore, nobody's connecting. So therefore, they're not going to be drawn to you. So therefore, they're not going to hire or be interested in you, right? So what's that balance there for you? So I've learned that, like, just being a vulnerable to. I struggled with this, honestly.
Starting point is 00:21:23 And this kind of comes down to my separation, like, where, I was just like, okay, Carrie, you're preaching, living like this authentic and happy and joyful life. And it looks like you have it all together. There was many days I would get my phone and I would start to post. And I would be like, oh, that's not feeling right. And I would just delete it. And I went through a period of like three days where I didn't really post anything because nothing felt right. And I just knew that like I wasn't showing up authentic.
Starting point is 00:21:48 And so finally, once the separation, everything happened, I just made this really long post about it's okay not to be. okay because everybody, I would get these messages in my inbox about you just have the perfect most fairy tale life. You just have it all. And I got to the point where it was really like, see a message come through and I could get really irritated because I'm like, you just don't even know. And so finally I was just like, okay, well, Carol, whose fault is that? Because you're the one that creates the perfect life. And so finally, once I made that post and over the last, I think it's been about eight weeks where I've been really sharing every maybe two to three weeks. I'll do like a deep post.
Starting point is 00:22:28 And that one post is like, it's okay not to be okay. It finally, it like clicked. And then I even put in there. I was just like, you know, I've never shared this because I thought that if I shared it, people might not hire me. But my personal life has nothing to do with how I show for my clients and we all fight battles that people don't know about. And once I've started really sharing that, like there's days that I don't, that are not
Starting point is 00:22:51 okay days. And normally on those days, I will share about those days or post something in story like last night. I was having a really rough night going home. There had been some things that had happened through the day and, you know, and separation is not easy. We were married almost 20 years. And I was driving down the road and just really just struggling in my feels and I'd been crying. And then I just happened to look to the left and there was this beautiful sky. And I was just like, I captured a picture of it driving down the road. And once I got to my house, I posted about it. If God could do that in the sky, what can he do for me? And so I just,
Starting point is 00:23:26 just sharing that vulnerability and letting people know that like, yeah, I might be a successful agent, as everybody says, making a lot of money because, you know, they think they know how much money I make 6%. They don't, you know, they don't know, we don't get full 6%. But, you know, like, she's so, she makes a lot of money and she's all this. And finally, like, I just, I wanted people to know that, like, you can have it all. You can have all the money in the world. Look like you have the fairy to life. Be super unhappy. And so now, like, I'm digging deep. You know, I, like, I see a therapist every week. I talk about it very openly. I used to think I grew up in like a religion cult type and I used to think that we were taught that if you saw a therapist, you were cuckoo. Like that's just what we were taught.
Starting point is 00:24:06 And now I realized like that's not that's not the thing. So I openly share and talk about my therapist and how much that therapist has helped me start really healing as a person. Because like, you know, they can say you can eat your kale and work out and do all this. But if you don't deal with this crap and you're in here, it will exude and it will prevent you from receiving. you know and really having that happy life. And so I've really become really open with sharing that. And it's, I feel like it's really almost taking my business to another level. I'm sure it has.
Starting point is 00:24:35 I'm getting the, you know, the word I'm getting from you, which is a really simple word that I love is the word and. And we think that somehow you have to be this or that, super successful or down in the dumps depressed, super happy or down in the dumps. And we can be both. we can have a freaking kick-ass business, know how to help people at the highest level in real estate, and also be breaking inside.
Starting point is 00:25:03 We are and. Right? You know? And what you're doing is just bringing that to light. And people have way more in common with the broken side than the success side. So if you never show that, you're not connecting with anybody. I think that's really cool, Kara. I love that.
Starting point is 00:25:20 I love it. What's next for you on your growth? What? So you're like a good kind of maybe a mix person I've ever seen that's like. And Mia Monica had a baby and be Kara. Yeah, it's Kara. Oh, Kara, we'll adopt you. I'm sorry, Kara.
Starting point is 00:25:36 This is a dysfunctional family you don't want any part of, I'll tell you that. But, Kara, before we took that break, I wanted to ask you, like, what's next for you? I mean, are you growing a team? Like, what are you doing? What's next? What are you working on? What are you? What's the gap you're working on?
Starting point is 00:25:54 Oh. What's the gap? I like that. All that. So what's next is honestly continuing to dominate. I love to dominate. I plan to dominate Randolph County and literally like take it over. We have a moving truck.
Starting point is 00:26:08 So we're we offer that for our clients. So that's something we're just now. We we unveiled it. But then I went through that life change. And so it just kind of set there. And now we're getting ready to like rock it out and that. So when they use me, they can, they can have a moving service.
Starting point is 00:26:24 But I have a full-time admin as a district. She's fantastic. She works Monday through Friday, 9-5. And then my next thing is bringing on an agent. And then after I bring on an agent, I really want to dial into having like a productions, like to where I can do more video, like driving on the road, like behind my days and blogging and like more of that.
Starting point is 00:26:46 So obviously people watch me. I have YouTube and I don't even hardly ever use it. And an agent came in a day and was like, I pulled in and I saw your car and I was like, that's that girl on YouTube. I watched her video. I was like, oh, baby, I better golly to YouTube. Because I used to do YouTube really big in my makeup company, you know, and shared lots of tips on how to build it.
Starting point is 00:27:05 But that really is bringing on an agent is the next thing just to leverage because I don't have any paid lead services. And my next step is to get like the Google ads and the paper clicks and all that. But like, I'm not done it because I'm terrified of getting more business because I can't handle more business because I'm really it's really important for me to have time for me for the gym and you know my kids and all of that and I don't want to ever like last year I worked so hard and I and I literally looked at myself in the mirror and I said uh I'm okay with doing like 60% of what I did last year and given 40% to someone else so I can actually enjoy the money I made like right
Starting point is 00:27:41 I can't travel like you know yeah you can well not with kids yeah yeah so they like traveling well I was going to say or they frown upon leaving them at home like you're just not supposed to do that 19 almost 19 17 almost 14 so oh you're good you're good i already done my time there but yeah there you have that's good really is really important um and just i would love to get out in the community more but honestly right now like i stay so busy you know i can't even i can't like my board right now has like 19 things 19 deals we're working on right now that it includes like six or seven buyers i'm a single agent so it's just too much. And so bringing on an agent, I can leverage and hand over the buyers. And really, I love buyers, but at some point, you got to, like, I don't have enough time, one person. So that's
Starting point is 00:28:30 what's next is really probably bringing on the agent and then that production, because I love the video side. Yeah. Nice. Well, did you have any final thoughts for the listeners on, I just really like how you kept it simple? Yeah. It's just, I think just people overthink it. I have a lot people even in my downline with X-T's like how do you do it and I'm like I just show up and that's the problem is most people will show up for one month or two months or three months and they'll call me like it's not working I'm like did you gain that when you go to the gym did you gain that weight in two months and did it come off in two months no like you have to it's a muscle and I've been building this muscle for since 2014 since 2014 I've really never taken it off social media
Starting point is 00:29:12 except for a short period of six months when I worked at a car dealership and I didn't have to utilize social media. Other than that, like, I'm hammering and I'm always adapting to the new things of showing up on video, even when, like, when I have to show up on video, like, my, I'll show a picture. I'll take a picture of, like, my armpit because it's, like, so. And I'll be like, I'm terrified, but I also know what that does for my business, so I'm willing to be uncomfortable to get to that. Like, right now, like, my legs are sweating. But say yes to our team. That's what my co-said and when I told John, I was like, I'm on for a podcast and I was like, I'm terrified, but you said say yes, all through the power of social media. And I did used to think that in
Starting point is 00:29:53 my head like, oh my gosh, probably going to lose a friend today because I posted another mascara photo. And I finally just had to get out and get that out of my head. And honestly, I don't really feel like I got that out of my head until probably for the last year or so. Because I think it's something really hard. And like last night when I shared the the photo about buying a house and my kids and all that, like I remember after I posted it for about 15 minutes. I was like, shuck it to delete that. Like, that's really personal. Shugget it to delete that. And if I was just like, you know, this is you. And if you do lose a client, because they don't like something you shared, it's probably not the client you needed
Starting point is 00:30:26 to work with. That's exactly right. Yep. And I curse every once in a while, I never used to on social media. It's like, what are people going to think of me? And now it, if I do, I do. And if, if, if it offends somebody, it is. But if you're trying, I'm not going to try to, before I curated my life around what people would think. And I still battle. with it daily. But on a scale one to 10, I was like at a 10. I mean, we're at like a two, like, we don't know if I'll say 10. Worry about people think now I'm probably at like two or three. Your give a shit meter is dropping. That's right. I remember I remember my coach saying because I struggled with that as well because I want everybody like me and don't want anybody to not like
Starting point is 00:31:05 me because that would be awful. That would keep me up a night. But he said, how are you going to attract without repelling? You think that you were above all. universal laws of attracting and repelling. Like you have to repel in order to attract, especially at the level we need to create these kind of raving fans for people to really be diehard with you. You're going to lose people. You have to. And if you're not, then you are not doing it, right? You're not creating the opposite side of that, which is those super fans that you have in clients. You just got to be who you are. And the right, the right crowd will come. And then the ones that are not for you will fall. And it has taken.
Starting point is 00:31:44 a long time to get there. And I'm not 100% there, but I'm way up the ladder than I was. I love it. Jen, where's your give a shit meter? I mean, I feel like it's, I always, it's negative. It's been there for a long time. I can totally see that with you. That's you. Yeah. That's you. Kara, I really, we really appreciate you being on. You are amazing and congratulations on all your success. And I cannot wait to see you in like two, three more years from now. I'm mom. And one other people would think, People can go to my personal page and follow me. I ask that they don't friend me because there's only so many spots,
Starting point is 00:32:19 but they can follow me. Everything's public because that will give them a really good understanding of what I do. And then they can kind of follow it alone because I post 90% of my business is from my personal page. It's just carried me. Okay. Well, you really helped some people today. I'm 100% sure of that because you have all of the, you know, self-doubt and the vulnerability that we all have. and you've managed to harness it or position it in a way that's worked for you.
Starting point is 00:32:46 And it's real and it is authentic. And I really appreciate that. I'm telling you, it is the easiest, fastest, most authentic, organic way to make a difference in your income. And it's time that you got over yourself and get after it.
Starting point is 00:33:01 Right? Yes. Yes. That's right. So do all the things, the follow, the like, the share.
Starting point is 00:33:07 If there's an agent that you know that you've been encouraging to do social media, send them this podcast. I think you'd really help them with Kara's tips and honesty and all that she shared with us today. Yes. And Monica, yeah, thanks, Kara. And Monica and I want to work with you. And if you want to work with us, give us a call at 513-400-1691. All right, thanks, ladies. Thank you guys. Guys, see ya.

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