KGCI: Real Estate on Air - How to Thrive in a Shifting Real Estate Market

Episode Date: January 17, 2026

Summary:In this solo talk, Knolly Williams addresses the agent's mindset during challenging or slow market cycles. He starts with the classic phrase "This too shall pass," but quickly pivots to the crucial "but..." — what proactive steps must be taken while waiting for conditions to change. This episode is a powerful mindset reset, urging agents to use downturns as opportunities to build skills, refine systems, and deepen client relationships. It provides a clear, motivating message on transforming passive waiting into active preparation.

Adversity is not a setback. It is a step up for a comeback. I'm Eina Wheatley from KGCI Real Estate on air, and I want to take us back a bit to some advice given by coach John Morone when the real estate market started hitting some headwinds. By and large, it's been a tough market in North American real estate, especially for agents. Exceptions, yes, but for the most part, it's been tough for most. And have you ever raced a race car? this drives her nuts whenever I do it. But when you're coming into a turn, you actually don't ever want to hit the brakes. You actually just want to lighten up on the gas a little bit before you really slam on them as you're at that top of the turn or the apex of it. And as we are coming

into a new year, there are some actually promising indicators that this double apex of a downturned real estate market will soon pass. But what are the proactive steps to take before the broader conditions improve. I want you to listen to what John is encouraging you to do because if you've done it and have been doing it, keep it up. If you haven't, that's okay because we're just coming into that apex of the turn. Now it's time to hit the gas. What is going on and welcome to the Real and Rawl show. I am your host, John Marone. Thank you so much for tuning into today's episode. If you haven't done so already, please take a second to like, subscribe, and write a review. This is a

show is based around everything real life real estate and real tools for real change so if you're ready to go ahead and have some real change in your life get your pen and paper and let's get real and raw what is going on and welcome back to another episode of the real and raw show i'm your host john morone you may say where the hell you've been dude uh we have not heard an episode in a while and you're right i've been all over a place uh school's starting back out for our daughters, so things are kind of getting back to normalish. A lot of moving parts in other other companies, some things that we're taking care of on the personal front. But I'm back, bitches. And, you know, I've said this before, but I'm not going to post

content just to post content. You know, I've been doing this podcast for five plus years. And I'm just not, no, actually more than that now. Yeah, I think more than that, maybe six. But anyways, I'm not just going to post content and post content. I'm not going to force content on you guys. I'm going to give you guys shit from the heart, give you guys shit that's going to work, give you guys shit that's going to fire you up, but give you tools to expand your business, your life, your mindset, your financial situation. I'm not going to sit on here and just talk about nothing and waste your time. So hopefully you guys could respect that and understand that. So you know when I post an episode, you better turn in and turn up because it's going to it's going to be something that you need to hear probably.

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got a minimum of $50,000, then what I want you to do is I want you to reach out to me on Instagram and just say, sure sips, sure sips. My Instagram handle, as always, is at real John Marone. J-O-H-N-M-A-R-O-N-E. Messaged me, say, sure, Sips. You got to follow me first, if you're not following me, then message me because otherwise it goes into the others mailbox and I don't always get to see them right away.

So that's one opportunity. Another two is we were in Phoenix, nope, we were in Atlanta, I'll be in Phoenix in September. We were in Atlanta, two weeks ago. We did a conversion day where it's eight hours of mindset and skill set training and then we dial your leads live right there. We had about 60 people calling over 75 appointments. That's absolutely insane amount of appointments for the amount of people that were dialing.

Hundreds of thousands of dollars in potential commission to be earned. So a big shout out to everybody that was in Atlanta. You guys crushed it. What I want to offer to you guys is if you're somebody that needs to increase your conversion, I'll give you a free course that I made. That's a two-part series with our scripts as well. So just message me on Instagram or Facebook and say the word scripts and I will send it over to you. All right. Scripts at at real John Marone on Instagram or Jonathan Marone on Facebook.

All right. So let's dive in today's episode. Today's episode is going to be something that I've had a lot of thought about. I've had a lot of conversations with some people in my life about this. and you know whether it's it's a client whether it's an employee whether it's a friend or family member or myself you guys have all heard this phrase before right this two shall pass you believe in that right i do i do believe in that here's the thing this two shall not pass if you are sitting on your ass this too shall not pass if you're sitting on your ass i

understand the phrase and I am a big believer in it but if you're sitting there right now going through a season of challenge a season of struggle and you're just sitting in it stuming in it and you are not taking the shaky action to get through it this two shall pass will last a lot longer than it needs to a lot longer than it needs to so what are you going through right now What struggle are you in right now? What season of life are you in right now? Is it your business isn't where you want it to be and the finances aren't where it needs to be? Is it your health and, you know, it's not where you want it to be and maybe you're not hitting those goals and you can't lose weight?

Is it your relationship and, you know, they're going through some struggle of communication and struggle of intimacy? What is it? So you've got a pen of paper right now. where are you struggling out at right now that this two shall pass is a phrase that really could could you know input into that area of life where is it now that you know that ask yourself are you really doing all the things you need to do to get past it see this two shall pass is a great phrase but a lot of us utilize this phrase as a crutch to do nothing as a crutch to be the victim as a crutch to sit there and not take advantage of the day that's in front of you

because you're dealing with something because you're going through something because there's pain inside of your heart and so you stop and you don't do anything because you're waiting for this to to pass and in the moments of you waiting what you're missing is your missing opportunity for growth you're missing the opportunity for self-change self-reflection transformation at a much more rapid pace and there's a There's patience that needs to be applied in this situation in particular, but patience without action and patients thinking it's going to come just because this two shall pass is the phrase you're banking on is the wrong way to do it. Because this two shall pass is giving you the understanding that patience is a must. But what it doesn't tell you is that there's action that is also a must to help elevate you to get past it much quicker, much more fluidly and bring you.

you to that next level, that next version, that next season of your life just to get out of this one. This two shall pass, but not by sitting on your ass. Stop sitting in the struggle. Stop sitting in this in this moment of like, man, my finances aren't where it need to be. How many days a week are you calling? How many days a week are you doing role play? What does that look like? Don't sit here and tell me that your finances are a problem.

Write this down. Ready? You don't have a money problem. You have a me problem. You don't have a results problem. You have a activity problem. You don't have a can't do X, Y, and Z problem because the results aren't there. You're not doing the things to get X, Y, and Z.

So you don't have a me problem. You have a money problem, but you have a, that's what you're thinking, right? It's not me. It's, it's, it's the leads in front of me. It's the market. It's the presidential election. It's all these things. No, no, no, no, no.

It's a you. I'm not saying in discounting that there aren't real fucking circumstances that are making things harder. I'd be lying to you if I said that was the case. But I want you to have the understanding

and the insight that circumstances cannot dictate your choices. Circumstances, cannot dictate the action that you had set out to take before the circumstances were there Stop becoming a victim to the circumstances of your life the circumstances of the market the circumstances of your environment Stop being a victim to that and be somebody who's committed to the action and I promise you those circumstances Won't bog you down as much they won't hold you in that stranglehold any longer

You don't have a money problem you have a me problem and if you could take ownership in that that's the first step this two shall pass it shall but through action so goes back to it money may be the problem and this two shall pass but the problem is is no no no no no what are you doing to change it hear me look i roll my chair back so i'm get into it i'm sick and tired of people telling me that their income isn't where they want it to be yet they're sitting there and not doing it anything different. They're sitting there not being consistent. They're not making the dials. They're not mastering their craft. They're not going out and kicking doors down to find

opportunity. They're sitting there waiting for opportunity to come. They're sitting there waiting for the market to change. They're sitting there waiting for somebody else, something else to come save them, not realizing that they have to be the saviour. They have to be the person that puts on the cape. You have to be the superhero. Elevate your role play to master your craft. So when you do get an opportunity, you're super prepared. Right? Like give yourself that opportunity by mastering your craft. Go out and make more dials.

You're calling four days a week. You're not getting results. You've got to call five. You're not making it at five. You've got to call six. Not at six. You've got to call seven. It's not at seven.

You've got to call more each and every day. You got to go ahead and find other alternatives to generate business. Don't sit there and think that it is going to just change. You need to change for it all to change. You need to make the change. You need to make the change for it to change. I hope you understand where I'm coming from and this is all love. This is this is me speaking to me in those times.

This is me speaking to you in those times. This is me speaking to the future you when those times hit. We all fall in these seasons. Doesn't make you bad. It doesn't make you weak. We all fall in these moments where it's not going the way we want it to go. And so we go ahead and we sit there and and we sulk a little bit. We get frustrated, we get upset.

How long are you going to do that for? How long are you going to allow this season to be dictated by something or somebody else? How long are you going to allow this season of struggle to be dictated by something or somebody else? Let today be that last day. you go out and you change a season. You go out and you change and go from struggle to success. And success doesn't mean

hitting the mountain top. Success means sometimes just setting that extra appointment. Success means getting that closed deal. Success means losing those two pounds. Success means actually doing the work to lose those two pounds better off than just actually losing the two pounds, right?

I don't like to keep you guys on these podcasts long because there's a lot of shit you've got to get done today and I know it. And I hope with this message, that you heard today, you go get that shit done at a whole different level that you get it done and you elevate your activity. You give a little bit more today. You call for another 20 minutes. You hit the gym for an extra 10 minutes or hit it harder while you're there.

You have that conversation with your spouse. You give yourself the opportunity to go through this season a little bit quicker and not fall victim to the circumstances that made this season the one you're in right now. I'm about to jump off here, but I do want to say I love every single one of your guys of support. There was something I was going through on a personal level with some family members. And I had so much support sent out to me on my Instagram, on my Facebook, even on my YouTube channel, which you go check out at John Marone. Just check it out. Subscribe, whatever. But there's so much love that I was sent and so much support that I was given.

And, man, I can't tell you how much I appreciate that. there is there was prayers over me there was so much and um i will say we're moving through that season the best we can but because of that situation i can't sit back and not do anything i can't sit back and not you know make my dials and grow my business and create relationships and start new businesses i cannot allow that and that's what i'm here to tell you guys you can't allow those things to stop you from achieving your goals from stopping you from from from I'm going out and doing more and staying committed to the commitments. Okay.

So go out and do what you know that you need to do, which is probably a little bit more than what you've been doing. This two shall pass, I promise you. But this too shall pass, but not by sitting on your ass. I appreciate you. Thank you so much for taking the time to listen. Hey, do me a quick favor. If you found this podcast episode valuable,

Dude, all I ask is that if you're on YouTube watching this, share it out from YouTube. If you're listening to this on iTunes, on Spotify, on Google Play Store, like, wherever you're listening to us, hit that little, there's a little share on there somewhere. We might look different on each platform. Can you share this out, please? Can we get this message out to people? People really need it as well. Maybe you needed it. Send it out somebody else who needs it.

Tag me so I know that you're sharing this thing out so I can give you. you some extra love but not only that so that I know that this message was heard in a way that'll create change tag me at real John Marone it's again real J-O-H-N-M-A-R-R-O-N-E and if you want those scripts I talked about earlier hit me up DM me say the word scripts if you want to know more about the short sips vodka water no bubbles bye bye bloats beverage and investing in it just say the word sure sips on the DMs and we'll chat but other than that guys thank you for your time and as always don't wait for the door of opportunity to open go kick that damn door down and take what is yours